BEC高级第二辑真题Test 1
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TEST 1 KEYKeyTest 1 Reading1 D2 B3 E4 A5 D6 C7 E8 CPart 29 B 10 A 11E 12C 13D 14FPart 315 B16D 17A 18D19B 20 APart 421 B 22C 23 A 24 D25 A26-30 B D D C APart 531- 35 AS WHY NOT/ HARDL Y WHO/ THAT OF36-40 FOR SO/ THUS HA VE MUCH LIKEPART 641-45 CORRECT THEY CORRECT BEING WHICH46-50 FOR CORRECT SHOULD WHEN CORRECT51-52 THEIR THATTest WRITINGSAMPLE AThis report describes the movements of the balance of trade between 1991 and 2001 , for a particular country, concerning manufacturing and agriculture.Manufacturing:Imports increased constantly during this period. The figure shows a rise of $ 4 bn within the whole period and no fluctuations are to be remarked.Exports rose from nearly $ 3 bn in 1991 to approximately $7 bn in 2001 , suffering minor fluctuations all the way through. In general, the balance of trade remained slightly positive through the period considered.Agriculture:Imports increased slightly, ending the period around $1 bn over their starting level. They suffered a temporary fall between 1992 and 1994 , followed by a steady recovery. After peaking at around $2.5 bn in 1999, imports fell slightly to their final value.Exports figure shows the same performance although at level $4bn higher than imports.Consequently, the balance of trade remained markedly positive throughout the period.Band 4All content points are included. There is a relatively natural use of language and a good range of structure, despite some inaccuracy. There is also evidence of a wide range of vocabulary and the report is well organized.Sample BIntroduction:The aim of this report is to describe the imports an exports of the Manufacturing and Agricultural sectors in the years 1991-2001 in European contry’sManufacturing ImportsIn the first year (1991) the imports were just above $2 bn, at the end of 2001, the imports were almost on the $ 6 bn.Manufacturing ExportsIn 1991 were just below the $ 3TEST 1PART11 THREE DAYS2 CLOBAL CONFERENCES PLCTOMORROW’S SOFTWAREPERMITLARGE CORPORATIONSLOGIC SOLUTIONSINTELLIGENT CHANGEIT ANAL YSTCUSTOMER DRIVENORGANISATIONAL STRUCTURESFRAMEWORK FOR ACTIONCASE STUDIESPARTF C D B E A B F C DPART3C A B C B C B AText 1Reading 1 hourPART ONEQuestions 1 – 8●Look at the statements below and at the five reports about companies on the opposite pagefrom an article giving advice to self-employed consultants about negotiating fees for their services.●Which book (A, B, C,D or E) dose each statement 1 –8 refer to ?●For each statement ! – 8, make one letter (A, B, C,D or E) on your Answer Sheet .●You will need to use some of these letters more than once .1.This company has been involved in diversifying its business act6ivities.2.Although this company is doing well, it has a number of internal difficulties to deal with3.This company has reduced the profits it makes on individual items4.One statistic is a less accurate guide to this company’s performance than another5.The conditions which have helped this company are likely to be less favourable in the future6.This company’s share price has been extremely volatile over the last twelve months7.This company is likely to be the subject of a takeover bid in the near future8.This company’s performance exemplifies a widely held beliefAChemical CompanyMasterson’s interim pre-tax profits growth of 20% was somewhat inflated as a result of the income received f rom the disposal of several of the company’s subsidiaries. The underlying 8% rise in operating profits is a more realistic gauge of the company’s true progress. However, Masterson’s impending merger with Bentley and Knight and its appointment of a new chief executive should mean that the company will be able to sustain growth for the foreseeable fut5ure. The share price has varied little during the course of the year and now stands at £6.75BHotel GroupDuring the past year the Bowden Hotel Group has acquired 77 new properties, thus doubling in size . last week the group reported pre-tax profits of £88 million in the first six months of the year, ahead of expectations and helped by a strong performance from its London-based hotels and newly expanded US business. However. There is still some way to go. Integration of the new acquisitions is still not complete and, while the share price has risen recently, major problems with integration have yet to be solved.CHigh-tech CompanyThis time last year a share in Usertech was worth just over £1. six months ago it was worth £40. today it is priced at under £8 . if proof were need, here is an illustration of how much of a lottery the technology market can be. But some technology companies are fighting back and Usertech is one of them . What has renewed excitement in the company is the opening of its new American offices in Dallas and its ambitious plans to expand its user base in both North and Latin America.DBuilding CompanyRenton’s share price has risen gradually over the past year from £2.4 to £3.8 . The company has been successful in choosing prime location for its buildings and has benefited from the buoyant demand for housing. Whilst this demand is expected to slow down somewhat during the next year, investors are encouraged by the company’s decision to move into buildingsupermarkets. Work has already begun on two sites in London, and the company is expected to sign a contract within the next month for building four large supermarkets in Scotland.EPottery ManufacturerMilton Dishes has been through a shake-up over the past year. The group, which has been cutting margins and improving marketing, may post a small profit this year. The many members of the Milton family, who between them own 58 per cent of the business, have been watching the share price rise steadily and several are looking to sell. Trade rival Ruskin has bought up just over 17 percent of the shares and could well be spurred into further action by the signs of a recovery at the firm.PART TWOQuestions9– 14●Read the text about career-planning services.●Choose the best sentence from the opposite page to fill each of the gaps .●For each gap 9– 14, mark one letter (A-H) on your Answer Sheet .●Do not use any letter more than once .●There is an example at the beginning .(0)Your Career Path Can Lead You AnywhereWe used to be advised to plan our careers. We were told to make a plan during the later stages of our education and continue with it through our working lives.(0)_____ some people still see careers in this way. However, to pursue a single option for life has always been unrealistic.Planning for a single career assumes that we set out with a full understanding of our likes and dislikes and the employment opportunities open to us. (9)____ For most people this degree of certainty about the future does not exist.Our initial choice of career path and employer is often based on inadequate knowledge and false perceptions. But with age and experience, we develop new interests and aptitudes and our priorities alter. The structure of the employment market and, indeed of employment itself, is subject to change as both new technologies and new work systems are introduced (10) _____ We must face the uncertainties of a portfolio career.It is clear from the recent past that we cannot foresee the changes which will affect our working lives. The pace of change is accelerating , as a result of which traditional career plans will be of very limited use. (11)_____ They will need updating to reflect changes in our own interests as well as in the external work environment. Flexible workers already account for about half the workforce. (12)______ We are likely to face periods as contract workers, self-employed freelances, consultants, temps or part-timers.Many employers encourage staff to write a personal development development (PDP) (13) Although some people use it only to review the skills needed for their job, a PDP could be the nucleus of wider career plan –setting out alternative long-term learning needs and a plan of self-development.A report issued by the Institute of Employment Studies advises people to enhance their employability by moving from traditional technical skills towards the attainment of a range of transferable skills. (14) Instead, special schemes should be established to encourage people to examine their effectiveness and to consider a wider range of needs.A This dual effect means that the relationship between employers and workers has evolved to such and extent that we can no longer expect a long-term relationship with one employer.B. It carries an implicit assumption that we ourselves, and the jobs we enter, will change little during our working lives.C. This growth suggests that a career plan should not be expressed only in terms of full-time employment but should make provision for the possibility of becoming one of the.D this is a summary of one’s personal learning needs and an action plan to meet them.E Consequently, they must now accommodate a number of objectives and enable us to prepare for each on a contingency basis.F However, it warns that employers often identify training needs through formal appraisals, which take too narrow a view of development.G . Such a freelance of consultant would be constantly in demand.H We were expected to work towards that one clear goal and to consider a career change as a bad thing.PART THREEQuestions 15– 20Read the following article on negotiating techniques and the question on the opposite page . For each question 15 – 20 , mark one letter (A, B, C or D ) on your Answer Sheet for the answer you choose.The Negotiating Table:You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of theother side. Ask questions rather than give answers and take an interest in what the other person issaying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.15 Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals16 Many people say “no” to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their company’s situation17 Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you18 According to Dr Cohen, understanding the other person will help you toA gain their friendshipB speed up the negotiationsC plan your next move.D convince them of your point of view19 Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly20 Dr Cohen mentions children’s negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.PART FOURQuestions 21 -30●Read the article below about the methods some companies are now using for recruitment.●Choose the correct word to fill each gap from (A, B, C or D) on the opposite page.●For each question 21-30,mark one letter (A, B, C or D) on your Answer Sheet.●There is an example at the beginning, (0)The Scientific Approach to RecruitmentWhen it (0) to selecting candidates through interview, more often than not the decision is made within the first five minutes of a meeting. Yet employers like to (21) themselves that they are being exceptionally thorough in their selection processes. In today’s competitive market place, the (22) of staff in many organizations is fundamental to the company’s success and, as a result , recruiters use all means at their disposal to (23) the best in the field.One method in particular that has (24) in popularity is testing , either psychometric testing, which attempts to define psychological characteristics , or abilit y£aptitude testing (25) an organization with an extra way of establishing a candidate’s suitability for a role. It (26) companies to add value by identifying key elements of a position and then testing candidates to ascertain their ability against those identified elements.The employment of psychometric or ability testing as one (27) of the recruitment process may have some merit, but in reality there is no real (28), scientific or otherwise, of the potential future performance of any individual. The answer to this problem is experience in interview techniques and strong definition of the elements of each position to be (29) as the whole recruitment process is based on few real certainties, the instinctive decisions that many employers make, based on a CT and the first five minutes of a meeting, are probably no less valid than any22.A worth B credit C quality D distinction23.A secure B relies C attain D achieve24.A lifted B enlarged C expanded D risen25.A provides B offers C contributes D gives26.A lets B enables C agrees D admits27. A portion B member C share D component28. A extent B size C amount D measure29.A occupied B met C filled D appointed30 A business B topic C point D affairQuestions 31 -40PART FIVEQuestions31-40●Read the article below about a very expensive new perfume. .●For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet . There is an example at the beginning, (0)Sweet smell of excess-for just £47.874 a bottleThe marketing says it is the “ ultimate symbol of indulgence and truly impeccable taste”. A new scent, named V1, has (0) launched for Christmas-retailing at just £47.874 . The makers are proudly promoting it (31) ,the “ world’s most expensive perfume” and are confident of selling the limited edition of 173 bottles-(32) it should be exactly 173 bottles is not made clear in the publicity for the product.Although carefully priced at just under the £50.000 mark, this perfume is clearly (33) something for anyone who considers £30 too much to pay for a bottle of eau-de-toilette. Those (34) are potential customers will certainly be reassured to learn that a case covered in rubies and diamonds is included free (35) charge. Purchasers are assured of further savings, with unlimited scent refills guaranteed indefinitely- at no extra cost.The fragrance is the idea of Arfaq Hussain, a 27-year-old clothes designer who first made a name (36) himself with an air-conditioned jacket he was asked to make by the singer Michael Jackson (37) far, Mr Jackson is the only person to (38) placed an order- he wants two, according to Mr Hussain.Mr Hussain is unconcerned at having no previous experience of perfumery . “It’s so (39) more than a perfume ---- it’s a piece of jewellery, too. ““ explained Mr Hussain. He attempted to describe the £47.874 sensation . “ it is delicate , fragrant and quite unique. When you open the lid, it takes you totally away . It’s just (40) being surrounded by thousands of wild flowers and roses.PART SIXQuestions41 - 52●Read the text below about team-based pay●In most of the lines 41 - 52 there is one extra word. It is either grammatically incorrect ofdoes not fit in with the sense of the text. Some lines, however,are correct .●If a line is correct, write CORRECT on your Answer Sheet.●If there is an extra word in the line ,write the extra word in CAPITAL LETTERS on yourAnswer Sheet .●The exercise begins with two examples, (0) and (00) .Team-Based Pay0 Team-based pay schemes that have been catching the eye of modern employers.00 Supporters say that they encourage group endeavour and improve 41 organizational performance. But salespeople, typically the most self-motivated42 of workers, they have traditionally been rewarded according to individual43 performance. So are team-based schemes suitable ? The key issue is44 whether team-based pay is more being in line with the organization’s objectives45 than pay which based on individual achievement. Introducing a team pay46 scheme can be complex. The biggest problem is for defining the team in the first47 place. Another is that team pay schemes won’t work if the actionsOf one48 individual make no impact on those of another. You should need a true team.49 like a football team. Where all the members are interdependent. When sales staff50 can be less receptive to team pay schemes because personal motivation can51 be an important boost to performance What they need is their encouragement52 to perceive that the wider term of the company overall : production, administration and dispatch all affect each other.Writing 1 hour 10 minutesPart oneQuestion 1●The graphs below show the performance of a European country’s manufacturing and agriculturalSectors in terms of exports and imports between 1991 and 2001.●Using the information from the graphs, write a short report describing the general movements in exports, imports and the resulting balance of trade●Write 120-140 wordsPart two:Write an answer to ONE of the questions 2-4 in this part. Write your answer in 200-250 words. Question 2:●The Managing Director of your company or organization has announced that reports on performance are to be produced by all departments. Your Hear of Department has asked you to produce the report about your department for the Managing Director.●Write the report for the Managing Director, explaining:A What aspects of your department function most effectivelyB Which aspect is most in need of improvementC How this improvement could be achievedQuestion 3●You work for an employment agency. The following is part of a letter you have received from a customer:The temporary administrative assistant you sent us was totally unacceptable. I certainly will not be using your agency again when I need temporary staff.●Write a letter to the customer:A apologising for having sent the unsatisfactory temporary workerB giving reasons for what happenedC explaining why what happened was exceptionalD offering some sort of compensation to the customerQuestion 4●Your Managing Director has decided that the company’s website should be improved and has asked you to consider ways of going about this.●Write a proposal for the Managing Director:A Sunmarising the strengths and weaknesses the current websiteB suggesting new services and information to be provided through the websiteC explaining the benefits the improvements would bring.ListeningPart one:Question 1-12●You will hear a consultant giving a talk to a group of UK business people about exporting to the United Arab Emirates (UAE)●As you listen, for questions 1-12. complete the notes, using up to three words or a number. ●.After you have listened once, replay the recording.The business Master ClassArrangements for participants1 The event will take place over2 Seminar organized by3 The title of the last session will be4 To use the New City Hotel car park, delegates must obtain aDr Sangalli5 Dr Sangalli has advised many6 The name of his consultancy is7 He is the author of8 In Europe, he is the best-knownThe Business Master Class9 to become more10 to establish newTwo outcomes of session:11 design your own12 take away documents containing actualPart twoQuestions 13-22●You will here five different business people talking about trips they have recently been on.1314151617A to supervise staff trainingB to hold job interviewsC to introduce new policyD to visit possible new premisesE to observe working practicesF to meet a new managerG to sign a new contractH to deal with a complaintTask two-problem●For question 18-22, match the extracts with the problem, listed A –H●For each extract, choose the problem described●write one letter (A-H) next to the number of the extract1819202122A I forgot a documentB My hotel was noisyC I was late for meeting.D I didn’t understand some figures.E The service at my hotel was bad.F I had some wrong informationG I didn’t have an interpreter.H I experienced computer problems.PART THREEQuestion 23-30.●You will hear part of a conversation between a management consultant and the Human Resources manager of Jenkins, a company which manufactures children’s clothing.23 What is said about the ownership of Jenkins?A the founder has sold the company to someone else.B Jenkins has merged with another companyC There has been no change of ownership.24 What does the Human Resources manager see as the main external threat to Jenkins?A Their retailers are becoming less willing to pay their prices.B Consumers are buying more top-of-the-range children’s clothes.C More and more companies are producing children’s clothes.25 The Human Resources manager sees the company’s main strength as the fact thatA It has several long-term contractsB it makes products of high qualityC its distribution system is efficient26 The Human Resources manager believes that Jenkins’ main weakness at present is thatA the machinery is inadequate for current requirementsB the management style is out of line with modern demandsC the relation between management and workers are poor.27 According to the Human Resources manager, why do many machinists choose to leave?A They think that they can get better paid work elsewhere.B They feel that too much is expected of themC They lack confidence in the company’ future28 When working to produce a batch of clothesA each team is responsible for a particular operationB each member of the team produces a complete itemC each person carries out one part of the production process29. What change has been made to range of goods?A A smaller number of items is producedB Each item is now made in smaller quantities.C Fewer new styles are introduced each year.30 What is said about the machinists?A More of their work is falling below the required standard.B Some of them are earning less than they used to.C They have to spend longer learning to operate new machines.That is the end of the Listening test. You now have ten minutes to transfer your answersSpeaking 16 minutesPart one:In this part, the interlocutor asks question on a number of work-related and non-work related subjects to each candidate in turn. You have to give information about yourself and express personal opinions.Part twoThe candidate chooses one topic and speaks about it for approximately one minute. One minute’s preparation time is allowed.A Customer relations: the importance of making customers feel valuedB company growth : the importance to a company of controlling expansionC Marketing: how to ensure that agents maintain a high level of effectiveness when representing a companyPart Three:In this part of the test, candidates are given a topic to discuss and are allowed 30 seconds to look at the prompt card, before talking together for about three minutes.Afterwards, the examiner asks more questions related to the topic.For two candidatesStaff Suggestion SchemeYour company is planning to introduce a suggestion scheme and to encourage members of staff at all levels to contribute ideas. You have been asked to consider ways of setting up the scheme.Discuss, and decide together:●How to set up the scheme so that all staff feel they can contribute●How suggestions from members of staff could be evaluated.For three candidatesStaff suggestion scheme:You company is planning to introduce a suggestion scheme and to encourage members of staff at all levels to contribute ideas. You have been asked to consider ways of setting up the scheme. Discuss, and decide together:●How to set up the scheme so that all staff feel they can contribute。
真题集2 Test 1SpeakingPart 2A Customer relations: the importance of making customers feel valuedB company growth : the importance to a company of controlling expansionC Marketing: how to ensure that agents maintain a high level of effectiveness when representing a companyKey:A In my opinion, maintaining good customer relations is of vital importance to a business. If not, you may have no way to sell your products or services to customers. Then, there is no chance for you to make money. In order to establish good relations with your customers, you should make customers feel valued. There are a number of ways to make them feel valued. Firstly, you should have a friendly attitude toward them and show respect for them. From time to time, ask them for their opinions and suggestions for improvement of your products or services. Secondly, provide them with good after-sale service. When they run into some problems or difficulties, offer them with help as soon as possible. When something has gone wrong with your products they have purchased, send your technicians as soon as possible.B As we know, every company nowadays seeks for growth and development in order to survive in the highly competitive world. But we have to remember that expansion should be make in a controlled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the company. For instance, a department store in our city used to be very prosperous before it sought for expansion. A few years ago, it began establishing branch stores in other cities throughout the province. Within a period of two years, scores of branches had been sep up in and outside the province. At first, business was okay and everything went well. Then, some problems began to occur due to lack of funds and skilled managerial staff. A couple of years later, the department store simply went bankrupt. This is a lesson for us to learn.C As we all know, signing an agency agreement with a firm is a customary practice in marketing. If your agent works effectively, it will help you to push the sales of your products and gain profits for you. But how can you ensure that your agent maintains a high level of effectiveness? One way, I think, is to make an attractive encouragement program, that is, to sep up clear target for the agent. If the agent reaches the set target, a decent reared will be offered. If he fails to do so, he will not get the commission. Another way is to check and supervise the process or progress of the marketing campaign launched by your agent. If something has gone wrong, you should immediately correct. If your agent runs into some difficulties, you should after a hand without any delay. In other words, let your agent know that he is trusted and he is not working alone.Part 3Staff Suggestion SchemeYour company is planning to introduce a suggestion scheme and to encourage members of staff at all levels to contribute ideas. You have been asked to consider ways of setting up the scheme.Discuss, and decide together:●How to set up the scheme so that all staff feel they can contribute●How suggestions from members of staff could be evaluated.Key:A: Our company is planning to introduce a suggestion scheme so as to encourage staff members at all levels to contribute ideas and suggestions. Do you have any ideas as to the ways of setting up such a scheme so that all staffcan make contributions?B: I have heard of that. I think this is quite good for the future development of our company. As for ways of setting up such a scheme, the first step come to my mind is to get a group of people together to organize a committee. The major task for them is to draw up some staff members.A: That’s sounds good. But who do you think should be chosen as the member of the committee? The head of each department, or some professional people from outside?B: Some department leaders can be included, but not every one of them. We may select a couple of senior consultants of our company to be put on the committee. And ordinary staff members should also be represented in the committee, so that voices from shop floors can heard.A: Yeah. I think each department may prepare a box for collecting ideas and the box should be put at a place where all staff can have an easy access. A special column can be created on the company’s website for idea collection since internet is almost available for all staff members.B: As for the evaluation of suggestions, of course it is the committee that will have the final say. The committee is supposed to draw up specific standards for the sake of evaluating, quantitative and financial standards, for instance.A: You are right. And specific rewards should be also be announced to all members of staff so as to encourage them to offer valuable suggestions….真题集2 Test 2SpeakingPart 2A Communication skills : the importance of foreign language training for selected employeesB advertising: how to select a suitable agency to handle a company’s advertisingC finance: how to decide whether to float a company on the stock market.Key:A In my opinion, it is very important to provide selected employees with foreign language training. As we all know, globalization brings many chances of international business cooperation. Employees are likely to deal with foreign customers or clients, or travel abroad on business, so a good command of foreign languages is important. Therefore, in order to help employees to accomplish their task, foreign language training should be offered, especially to those selected ones who involve in the international market, so that they can shoulder up the responsibility soon.B Advertising: how to select a suitable agency to handle a company’s advertising In order to select a suitable agency to handle a company’s advertising, I think the following three points should be considered. First, the selected agency should have good track record and a good reputation, which may ensure profound knowledge in designing, producing and publishing advertising. Second, the size of the agency should be taken into consideration. The larger the size, the more powerful it may be. Third, face-to-face communication is necessary to know whether the agency is familiar with the features of the company and its products.C Several aspects should be considered before you decide whether to float a company on the stock market or not. First, the advantages brought by this should be taken into full view. Second, the policy concerning listing a company onto the stock market should be checked to see whether a company meets the requirements. Third, the responsibilities that a listing company has be bear should be fully understood, such as disclosure of director’s duty, all kinds of expenses, tax and so on.Part 3:Staff RelocationYou company needs to relocate several members of staff to a new branch opening in another part of the country. You have been asked to submit ideas on how to make relocation attractive to staff:Discuss, and decide together:●Which types of financial incentives the company could offer to staff●What information staff would need to know about the new location.Key:A: Our company will open a new branch in another part of the country. Therefore, some members of staff need to be sent there to do business. This is good news for us because it means our company is growing.B: Yes, it certainly is. But it is a problem to make relocation attractive for staff, since it is far from here and not many people want to work there. Away from their families and old co-workers, they may feel lonely and less-motivated.A: That’s a problem. But I think the company can offer some financial incentives to those who are to be assigned there, for example, relocation allowance.B: Good idea. Besides, the company can address the staff’s housing need by relocating or establishing temporary permanent housing arrangement for them.A: I agree. The company should provide staff with sufficient information about the new location.B: Yes, the information about the local people can culture is very useful and important. That can help them get prepared before they are sent there.A: And so is the information about the surrounding environment, including climate, local customs, people’s living habits, etc.B: I couldn’t agree with you any more. All the information you mentioned will make them adjust to the new work place.真题集2 Test 3SpeakingPart 2A personal management: the importance to a company of having well-motivated staffB strategic planning: how to decide whether to purchase or rent company premisesC Sales:How to ensure that price levels for new products are set appropriatelyKey:A First and foremost, having well-motivated staff ensures better productivity. When an employee is highly motivated, there should be nothing to prevent him from devoting himself to the job. He will be very proactive to his responsibilities. This will significantly reduce wasted time and effort, which in turn can enhance productivity and overall performance. There is another point, which is often neglected, and I would like to mention it here. A well-motivated staff will show greater loyalty and commitment to the company since a high level of motivation usually is a result of satisfaction with the job and the firm. Company loyalty in turn will greatly reduce turnover level and help retain the best brain needed by the firm. Finally, if everyone is very motivated at work, staff morale in the firm will also be boosted. Just imagine if everyone around you is so driven and enthusiastic, how can you possibly be immune to that atmosphere? We are most likely to make the most of our talents and achieve our personal best in such an environment. That’s all. Thank you.B First of all, we should make sure that we check the financial situation of our company before we decide whether to purchase or to rent company remises. As we all know we will have to spend much more money in purchasingpremises than renting them. Therefore, we should check our company’s financial situation to see whether we now have enough money to purchase premises. Any ignorance of current financial situation will break company’s cash flow or even undermine the company’s normal production. Secondly, we should ask ourselves the aim that makes us purchase or rent premises. Do we want to set up our headquarters for a long-term investigation which will definitely need us to purchase buildings or just build a branch for a short-term project which requires only some rented houses? After all these careful studies we can finally make our decision.C First, we should consider the cost of our new products before we put them into the market. The price level we should set at least includes all the cost and investment and makes us gain some margins. Second, we should carry out an investigation or market research in the target market to see what price level can be accepted by our potential customers. We will also have to study the consumers’ habits and the popularity of our new products in the target market. Only through these comprehensive investigations can we ensure the appropriate price levels of our new products.Part 3:Health and Fitness FacilitiesYou company is considering providing a fitness centre on the premises to help employees improve their health and fitness. You have been asked to make recommendations for this scheme.Discuss, and decide together:●What benefits the centre would bring for the company●How to promote the need for health and fitness to all staffKey:A: You know, our company is considering providing a fitness centre on the premises to help employees improve their health and fitness. What benefits do you think the fitness centre can bring for our company?B: The fitness centre can provide facilities for the staff to exercise. We all know that proper physical exercise is good for health. It helps burn calories and discharge acidic wastes. It also tones muscles and helps build a lean and muscular body. Through exercise, many people lose weight and improve their health. Also, through exercises, we are feeling strong and well. We feel happy and ready for anything. We may enjoy our work and life.A: Yes, I totally agree with you. Through exercises the staff can keep healthy and relax from the tension of work. In this way, they can improve the working efficiency and do more work for our company. Therefore, the company will gain more profits.B: Tha t’s true. And I also believe that the fitness centre will simulate the staff’s enthusiasm for both work and life. The staff will become more faithful to the company since they will be aware that the company has been treating them well.A: Exactly. Then how to promote the need for health and fitness to all staff?B: In my opinion, in order to promote the need for health and fitness to all staff, lectures should be given by some experts invited to make the staff conscious of the importance of the exercises to health, and the importance of health to life and work. The experts’ talk must be convincing enough to make it possible for the staff to accept the idea of exercises.A: Yes, this idea sounds effective. Moreover, I think our company had better invite some professional coaches to guide the staff in a proper way of exercising and building or shapes. After all, professional coaches know very well how to help people develop interests in exercise. And the proper ways of exercising seem to be effective to improve the health of the staff.B: Good idea!真题集2 Test 4SpeakingPart 2A Market research: the importance of finding out about customers’ habits and attitudesB Financial management: how to identify ways of reducing costs in a companyC Communication:How to achieve an effective working relationship between different departments within a companyKey:A As we all know, your customer’s habits and attitudes will exert a great influence on the production and sales of your products, or services. Customer’s habits, especially their consuming habits, will decide to what extent they can accept the price of your products, which will directly affect the pricing of your products. Customer’s attitudes towards your products or service reflect the quality of your products or services and will decide whether your products or services can remain popular in the market. So if you carry out research to find out about their habits and attitudes, you can gear the production and sales of your products towards a right direction.B The general purpose of a company is to make profits, and reducing costs, which in turn will benefit the customers. One way to reduce costs is to set up a system in which staff members could work effectively. In other words, give full play to people. Let every one in the company make best use of their talents and skills, and thus will reduce the labor cost. Another way is prevent any waste of materials in production, by updating equipment and technology, for instance. Improving management efficiency is also an approach to reduce the overheads of a company, say, by simplifying some procedures of doing business.C First, we should try our best to create a team spirit within the company and between different departments so members from different departments can know the importance of team work. They will realize that what they are doing now is not just for their own departments, but for the well-being of the whole company. In this way there will be a sound environment of mutual help and mutual trust between different departments, which can help all members to work effectively. Second, company should do something to help people from different departments to understand and communicate with each other. For example, we can hold regular gatherings in which everyone can have the chance to know each other, speak to each other and share their experiences in work so that they will work in a spirit of sharing differences while retaining common ground.Part 3:Incentive Scheme for StaffYou company is considering setting up an incentive scheme to improve staff performance. You have been asked to make recommendations for this scheme.Discuss, and decide together:●What benefits an incentive scheme for staff would bring for the company●What types of incentives could be offeredKey:A: Incentive schemes have become a very popular form of employee benefits as they work as a reward scheme for the most productive people in the company. What benefits do you think an incentive scheme for staff would bring to the company?B: By linking benefits to targets means that employees are encouraged to work hard and are rewarded when they reach the targets. As for the benefits brought by an incentive scheme to the company, the most obvious one is theimprovement of productivity and effectiveness of staff.A: I totally agree with you. Good incentive schemes will help to improve the business of a company with its staff’s enthusiasm in hard work, and attract more excellent talents to join it. Then, in your opinion, what incentive schemes should be arranged to encourage the employees?B: I think a company should offer the health and well-being insurance, allowance for transport and travel, proper and timely bonuses for additional job, etc. Also, a system of honoring and rewarding those employees who have made more contributions should be set up to stimulate the staff’s working enthusiasm.A: Yes, performance-related pay is perhaps the best way of an incentives scheme. In addition, in the case of bonus, which is also a type of employee incentive scheme, the employee may not know whether or not they will qualify for a bonus, and of what size it will be, until it is actually paid. Incentives do not necessarily have to be financial. Other popular employee incentives include extra holiday time offered to those who meet or exceed targets.B: I agree with you. Also, probably flexible time of working is another good incentive scheme, especially for women workers who have children, because the staff can arrange and balance their work and family.A: Good idea.真题集3 Test 1SpeakingPart 2A Customer relations: the importance to a company of reliable customer of opinions of productsB development: the importance to a company of developing effective career plans for staffC. Business strategy: how to maintain the confidence of company shareholders.Key:A The management of a company should regularly ask customers for their opinions of products, because customers’ opinions are really important to a company if it wants to stay ahead in competition as well as in the market. The reliable customers’ opinions are useful feedback about the products of a company. The evaluation and judgment of reliable customers will serve as valuable clues for a company to improve its products. The company can take the feedback into consideration from the reliable customers when it tries to upgrade its products or develop new ones.B A successful company should have effective career plans for its staff. It is not only beneficial to staff members, but also to the company itself. With admirable career plans, a company will become very attractive to talented personnel, so it will be easier for the company to recruit new staff of high quality and that will enhance the company’s competitive strength, and make the company strong. On the other hand, effective career plans will also help staff improve themselves. They will become more creative in research and development, more devoted in their posts, and more loyal to the company. And of course, they will surely make more contribution to the company. Therefore, a good career plan will benefit both the company and its staff.C Shareholders’ confidence is a crucial factor for every company. Since shareholders invest most of their savings in the stocks, they tend to get worried if the markets are declining and share prices are going down. In order to maintain the shareholders’ confidence, we need to explain to them certain things about stock market dynamics. In addition, a company should try their best to improve their business and increase the sales income, so that the shareholders can get more profits from their investment. Also, a company had better offer regular information about the business to let the shareholders know the company is in good conditions. In that case they will be put at ease and become more confident about the company.Part 3:Travelling to WorkYou company’s location in a busy city centre means that staff often complain about the time taken to get to work. You have been asked to make some recommendations.Discuss, and decide together:●whether it would be better for staff to use public or private transport●What the effects might be of allowing staff to work flexible hoursKey:A. Our company is located in the busy city center and a lot of staff complain that it takes them too much time on the way to work. We have to take some measure. Can you offer some suggestions to help solve this problem?B. Yes, the traffic is heavy in rush hours and the traffic jam takes us too much time. I think the government should encourage people to use more public transport means instead of driving private cares. Therefore, the traffic jam will be reduced, and the buses or cars can run faster. It is also beneficial to our environment.A. Yes, it makes sense. But public transport is not as convenient as private cars. You have to wait for the bus, and set out earlier. Also it usually very crowded on the bus. However, if you have your own care, you yourself may have control over the time, and you can enjoy the ease of traveling to and from walk.B. But taking buses is cheap and you don’t need to worry about the troubles related to your own care, while owning a car will cost more money and bring more trouble such maintenance, and parking, etc.A. So it seems that we two can hardly agree with each other. Since we have analysed the advantages and disadvantages of public transport and private transport, our staff can make their own choices. Now let’s move to the second topic: what the effects might be of allowing staff to work flexible hours?B. Flexible work alternatives may be the single most important factor in allowing us to create the lives we want for ourselves and our families. Some flexible work optioins serve to spread existing jobs further, creating a model for a saner, more humane work system.A. Yes, I agree with you. Flexible work can help the staff fit together the sometimes irregular pieces of a modem lifestyle: family demands, professional requirements, personal needs for variety. Flexible work is also practical and worthwhile for companies. Many a company has adopted this practice and benefited from doing so.B. you can say that again. Besides, adopting flexible work system can improve employees’ morale, and meet the needs of employees with children and other outside demands.真题集3 Test 2SpeakingPart 2A. Quality control: the importance to a company of monitoring the quality of its goods and servicesB. Information management: how to ensure that information is managed effectively within a companyC Financial planning: the factors involved in deciding on appropriate pricing strategiesKey:A There are numerous factors that are involved when a potential customer decides from who they will purchase goods or services. In almost all cases, a customer will also consider the reputation of the vendor. If that supplier has a record of consistent quality and service, a potential customer is more likely to place their business into its hands. Being able to provide the highest level of quality from the first phone call from a customer through the shopping process has become essential to their ultimate success. Therefore, only with goods and services of high quality can a company maintain its enduring and loyal customers and attract more new customers.B Information management within a company is of great significance to a company. To some extent, it means life and death to a company. Believe it or not, if some confidential information is released to the outside, especially to the competitor, it may be disastrous to the company. Therefore, information ought to be well managed in a company. A common way to manage information is to set up a system and ssign certain people to take charge of the work. On one hand, confidential information will be kept secret and safe, so as to have the rights and benefits of the company protected; on the other hand, other information should be circulated in time within the company so that understanding will be deepened among departments and staff members, which will be of great value to growth of the companyC Selecting a pricing strategy for your product is critical, because price is the most highly visible element of all marketing efforts. Consumers and competitors easily can access pricing information on goods sold at the retail end. Suitable pricing is important for price quality signaling. Price-quality signaling occurs when the price of certain goods indicates the perceived quality of the goods. A complete understanding of production costs, profit objectives, customers, competition, and other market information can help you determine the pricing strategy that best fits your product and company. With this information, you know the minimum price youc an charge to break even and the maximum price you can charge based on an estimate of customer demand. Together, costs and demand estimates provide you with the amount of price flexibility available in pricing your product. Competition and profit objectives will then factor in to determine the price you can charge for your product.Part 3:Team BuildingThe company you work for is about to take over another company and is keen to encourage staff form both companies to work together effectively. You have been asked to prepare a proposal for team building.Discuss, and decide together:●what kinds of work projects and leisure activities would be suitable to encourage teamwork●what benefits effective teamwork could bring to the companyKey:A: Our company is going to take over another company. In order to encourage staff from both companies to work together effectively, we should take some measures. In your opinion, what kinds of work projects and leisure activities would be suitable to encourage teamwork?B: I think active leisure activities should be considered, including energetic activities that also require one to use mental power. We can learn to dance, go hiking, camping, fishing, swimming. I think these activities can enhance staff’s cooperative spirits.A: Yes, such activities are very relaxing, especially hiking, camping and dancing, which are wonderful experience that will help us forget our stress. Besides, playing basketball or volleyball can also help a lot to promote the spirit of cooperation and friendship.B: Right. Through these activities, people from difference companies will become more familiar to each other, and know each other better, which makes it easier for them to communicate with each other in their work.A: Yes. By the way, what’s the importance of teamwork for the staff?B: Encouraging teamwork and keeping schedule are important to managing a project. First, if you work in a team, you can easily come up with creative ideas and share your ideas. You know, two heads are better than one, as the saying goes. If you get into trouble, others will help you.A: I quite agree with you. In my view teamwork is a key element for success in today’s world. It facilitates interaction between staff and helps absorb information and retain knowledge. It also acquaints staff with different approaches to business problems. In addition, the exposure to outstanding people from all walks of life does not。
剑桥商务英语证书考试(BEC)真题汇编及详解(第2辑初级)(test1)【圣才出品】Test 1READING AND WRITING 1 hour 30 minutesREADINGPART ONEQuestions 1-5Look at questions 1-5.In each question, which sentence is correctFor each question, mark one letter (A, B. or C) on your Answer Sheet. Example: 0The plane arrives atA. quarter to seven in the morning.B. quarter past six in the evening.C. quarter to seven in the evening.The correct answer is C, so mark your Answer Sheet like this:1. Item 20 in this catalogue is withdrawn until further notice, due to supply problems.A. Item 20 is now discontinued.B. Item 20 has developed a fault.C. Item 20 is unavailable at the moment.【答案】C【解析】题⼲得知,由于供应问题,取消产品⽬录中编号为20的产品,请等待随后上货通知。
C项“编号20的产品⽬前⽆货”与题⼲内容相符。
⼲扰项为A项“编号20的产品现在停售”,题⼲中指的是⽬前⽆法提供该产品,⽽⾮不再销售,故A项排除。
因此答案选C。
2. Jane Halton, currently Finance Director at Curtis Bank, is replacing John Murphy as Chief Executive at Boulder Insurance.A. Jane Halton is moving from banking to insurance.B. Boulder Insurance hopes to appoint a new Chief Executive.C. The post of Chief Executive at Curtis Bank has become vacant.【答案】A【解析】原⽂是现任Curtis银⾏财务部长的Jane Halton将取代John Murphy担任Boulder保险董事长。
B E C高级全真试题及答案详解BEC高级全真试题及详解目录BEC Higher 全真试题一 (2)Test of ReadingTest of WritingTest of ListeningBEC Higher 全真试题二 (19)Test of ReadingTest of WritingTest of ListeningBEC Higher全真试题三 (35)Test of ReadingTest of WritingTest of ListeningBEC Higher 全真试题四 (52)Test of ReadingTest of WritingTest of ListeningBEC Higher 全真试题五 (71)Test of ReadingTest of WritingTest of ListeningBEC Higher 全真试题六 (87)Test of ReadingTest of WritingTest of ListeningBECH 全真试题一 TEST OF READING PART ONE Questions 1-8• Look at the sentences below and at the five short articles about people who run their own businesses on the opposite page. • Which article does each sentence refer to?• For each sentence 1-8, mark one letter A, B, C, D or E on your Answer sheet.1 Cutting prices may increase income.2 Education can be a source of profit.3 This firm is planning for rapid expansion lf its market.4 This idea is aimed mainly at children.5 This product is connected with advertising.6 Correspondence can be a key to success.7 This business combines the old and the new.8 A company ’s situation can change in a day.A When Brenda Smith started her Manchester based restaurant, theSalt and Pepper, she was an experienced chef , but had a lot to learn about the marketing needed to make the business do well. Withsupport from her local Business Advisory Agency, she attacked the problem. She wrote to fifty people each week who she thought could generate new business, she also wrote to newspapers asking forreviews and to local businesses. She introduced set menus of twocourses for only £10 with free drinks. Her strategies worked, and she is expecting a large increase on last year’s £40,000 turnover.B Paul Kennedy had the idea of putting brand names of companies onkey-rings and pens as a form of permanent publicity, In May 1995, he approached Interworld Airlines. ”We came out of our first meeting with an order lf 1,000,000 items,” he says. That meeting transformed Kennedy’s three-year-old business, increasing his workforce from two employees to eight. Turnover is expected to increase to £1.2m this year.C Form its base in a small village, Alpha Ltd is exporting its word gameto the rest of the English-speaking world. Gary Walton inventedWordright to help teach his daughter Hannah to spell. According to Walton. “There are Wordrights in Australia, the US and even Papua New Guinea.” The company has just won a contract to supply them to South Africa. “We’re doing very well-we only started the companylast October. There is such a huge demand for tools to help withEnglish.”D Wonderlaces, a shoe lace company, is less than two years old, butentrepreneurs Martin Horne and Carol Hampden already feel they are ready to take on the export market. The partners are looking intobranching out into Europe, Australia and New Zealand. Home says, “Some places don’t have firms who specialize in this sort of thing. If we can provide them with a good deal it should work.” All the work is done by casual labour-from processing orders to packing anddelivering the laces; even the company sales are handled by an agent.E Fly-the Flag produces flags in all colours and sizes. “No order is toobig or too small,” says Sally Blackwell, the owner. ‘Our clients include embassies, hotels and sport-clubs.” What makes the companysuccessful is the application of computer-controlled technology to a traditional craft. Sally studied computers at college. Then she set up Fly-the-Flag, and she’s had to learn about business along the way.And she’s proud of it. “Most of all, I love being my own boss- I could never work for someone else.”PART TWOQuestions 9-14•Read this text from a business magazine.•Choose the best sentence from the opposite page to fill in each of the gaps.•For each gap 9-14, mark one letter A-H on your Answer Sheet.•Do not mark any letter twice.•There is an example at the beginning (0).Is fashion important in business?According to standard economic theory, Giorgio Armani, a world-famous Italian fashion designer, runs a simple business. His company combines inputs of labour, capital and raw material to make clothes with the best possible balance between cost and quality.enough profit to compensate him for his investment of time and money.The problem with this view is that it ignores the most important thing that designers such as Mr Armaniglance, economists would seem to have little to say about this. They may little or no knowledge of current fashions, let alone what islikely to be fashionable in future.Can economics offer more revealingstart by looking at the pattern of prices for goods affected by fashion, which tends to follow well-established cycles. Prices are high at the start of the buying season, they fall gradually as the season progresses, and then they rise again as new styles are introduced for the next period.The main reason for this isthem for less than is necessary, they initially set higher prices, then lower them if they do not sell well. A good way to measure the importance of fashion, therefore, is to look at the variation in seasonal prices. If you compare prices for men’s andwomen’s clothing during the autumn-winter season, fashion seems to play a more important role in women’s clothing than in men’s.The strength of this pattern canprices in the American car market, which also tend to follow a ‘fashion’cycle, have displayed the opposite trend. Prices in November, the beginning of the new model year, are higher than they are the following September. Since the mid-1950s, however, this seasonal gap has been narrowing steadily. Explaining this is harder than it look. It is no use, for example, simply to say that people’s tastes areeconomists argue that the different trends for cars and clothes are due less to changes in the tastes of consumers than to changes in the technology of production.A In the past few years, seasonal price variations for women’s clothinghave become more noticeable.B So when fashions come and go, they can only say that people’stastes have changed or that they have become more (or less)fashion-conscious.C If so, why do people care more about fashion when buying clothing,but less when choosing cars?D In his field, as in many other industries, the key to success is to workout what is going to be fashionable by the time a new product isready.E When producers introduce new designs, say, for cars or dresses, theydo not know how successful they will be.F As a result, most car makers have been forced to make small changeseach year.G A recent study by three economists argues that it can.H He then calculates what the demand is for his designs, and estimateshow many units he can make without costs exceeding revenues.READINGPART THREEQuestions 15-20•Read the following article from a leisure industry magazine and the questions on the opposite page.•Each question has four suggested answers or ways of finishing the sentence, A, B, C and D.•Mark one letter A, B, C or D on your Answer Sheet, for the answer you choose.Passengers on cruise: ship holidays, as they are portrayed on TV programmes and films, usually appear to be both rich and elderly. Such people do not, however, accurately represent the 6.8m passengers who took this kind of holiday last year. Over the last few years the world cruise industry has concentrated on appealing to younger, less wealthy people, giving them an experience more like a floating disco than the traditional quiet holiday on a luxury ship. Even families with young children are no longer so rare on cruise ships. Partly as a result, the number of passengers taking a cruise has increased by an average of 8.5% a year since 1990.Cruise Star is now the world's largest cruise line, The other two major companies are Intersail and Seaways. Together these three carry nearly half the world's cruise passengers and make almost all the industry's profits. For the 30 or so smaller firms, life is much tougher. That is bf>.cause sheer size brings so many benefits to the large firms. They can negotiate bulk discounts on supplies such as food and fuel, and even, if they order enough of them, on ships. A secondary disadvantage for the smaller operators is that they cannot spread overheads such as marketing as broadly. A significant part of the cost of sending people on a cruise happens before they go on board the ship. The three large companies between them spend more than £ 100m a year on TV advertising in America. They employ armies of salesmen. Delivering passengers tothe ship is part of the package deal and. once again, volume means savings: Cruise Star is the biggest single buyer of airline tickets in America.Cruise Star has ten ships, with four more on order for delivery by 1999. Intersail is building at a similar rate, hoping to expand today's fleet often ships to 14 by 1998. Seaways will add three more ships to its present nine. The 30 ships on order throughout the industry will increase cruising capacity by 40% by 1998. Some analysts suspect that even the big companies will find it difficult to fill all those extra cabins. They make a comparison with the overcapacity in the airline market in the early 1990s, when aircraft ordered at a time of growth arrived during the recession. And they point out that, after steady growth, the American market was flat in 1995, with firms offering discounts up to 30% in order to fill cabins. The big firms reckon that this pessimism is overdone. This year has started well. But if the industry's outlook ends up being rougher than it hopes, many smaller firms will face a choice: go for specialised business, go out of business, or get taken over by a larger business. Already more than 40 small companies offer an increasing variety of cruises, ranging from archaeological tours of the Black Sea to ecological cruises to the Galapagos Islands, This trend seems set to continue, although in fast-growing Asia, a few mid-sized firms may one day rise to challenge the top three. However, in moreestablished markets, smaller firms are being squeezed out. For instance, Gentle Waves, which has debts of $850m, has already been approached by Cruise Star, who wanted to buy a majority share of the company. The negotiations came to nothing, but analysts think they will revive if Gentle Waves' problems continue.15 Cruises are becoming more popular with passengers whoA want a quiet holiday.B demand a high degree of luxury.C want a family holiday.D can afford to pay top prices.16 The main benefit the large firms have is that they canA run large marketing departments.B sell their tickets more cheaply.C afford better quality advertising.D arrange to pay reduced prices.17 What problem do analysts think cruise companies may have?A They will be dependent on the airline business.B They will not be able to sell enough tickets.C They will have to face a recession.D They will not be able to offer discounts.18 What are small firms doing in order to stay in business?A amalgamating with bigger companies.B moving their base to Asia.C offering more specialized types of cruisesD joining together to form new companies19 Cruise Star didn’t buy a share in Gentle WavesA but they might do so in the future.B because its debts were too big.C but they think they should have done.D because it was the wrong size.20 Which would be the best title for this text?A Cruise Business in TroubleB A Triangle of Cruise CompaniesC Smaller is Better Size is the key to successD Size is the Key to SuccessPART FOURQuestions 21-30•Read the article below about bicycles made of bamboo.•Choose the best word from the opposite page to fill each gap.•For each question 21-30 mark one letter A, B, C or D on your AnswerSheet.0 A made B constructedC createdD designed21 A operations B purposes C applicationsD practices22 A across B Up C over D off32 A widely B greatly C hugely D largely 24 A withstandB masterC supportD overcome25 A prove B achieve C work D catch26 A correct B proper C right D fit27 A need B Lack C want D failing28 A progress B motion C movementD advance29 A plan B opportunityC hopeD prospect30 A thoroughly B Fully C entirely D absolutelyExample:PART FIVEQuestions 31-40Read the article below about language learning for small businesses.For each question 31-40 write one word in the space on your Answer Sheet.ExamplePART SIXQuestions 41-50•In most lines of the following text, there is one unnecessary word. It is either grammatically incorrect or does not fit in with the sense of the text. •For each numbered line41-50, find the unnecessary word and then write the word in the space on your Answer Sheet. Some lines are correct.Indicate these lines with a tick (√).•There are two examples.ExampleTEST OF WRITINGPART ONE•The graph below shows how prices of consumer goods in three European countries have varied over a period of 25 years.•Using the information from the graph, write a short report describing and comparing variations in prices in these countries over this period. •Write about 100 words on your Answer Sheet.Prices of consumer GoodsPART TWO•You have seen a job with a multi-national company advertised in a newspaper.•Write a letter to the company applying for the job. Refer to relevant factors such as the nature of the job and why you are interested in it, your qualifications and experience, what you are doing now and what you could contribute to the position.•Write no less than250 words on your Answer Sheet.TEST OF LISTENINGPART ONEQuestions 1-12•You will hear a speaker addressing a group of business people at the beginning of a training course. He is telling them about the timetable for the first day.•As you listen, for questions 1-12, complete the notes using up to three words or a number.•You will hear the recording twice.PART TWOQuestions 13-22•You will hear extracts from five different people, who all work in the offices of a large company, talking about letters they have just received. •For each extract there are two tasks. For Task One, choose what was in the letter received from the list A-H. For Task Two, choose the response the speaker intends to make from the list I-P.•You will hear the recording twice.TASK ONE –WHAT THE LETTER CONTAINS•For questions 13-17, match the extracts with the descriptions of what was in the letter, listed A-H.•For each extract, choose what was in the letter.•Write one letter A-H next to the number of extract.13┄┄┄┄┄┄┄Array 14┄┄┄┄┄┄┄15┄┄┄┄┄┄┄16┄┄┄┄┄┄┄17┄┄┄┄┄┄┄TASK TWO –RESPONSE•For questions 18-22,match the extracts with theresponses, listed I-P.•For each extract, choose the response the speaker intends to make.•Write one letter I-P next to the number of the extract.22┄┄┄┄┄┄┄PART THREEQuestions 23-30•You will hear a radio interview with Martha Flowers, the Managing Director of the MAX chain of sandwich bars.•Choose the correct phrase to complete each sentence or answer the question.•Mark one letter, A, B, or C, for the phrase you choose.•You will hear the recording twice.23Martha started her business becauseA someone asked her to .B she saw a good opportunity.C she had a lot of experience in fast food.24Martha says the first three years of the business wereA not very successful.B surprisingly good.C very interesting.25How to MAX try to follow the example of fast food chains?A by working fasterB by using cheap productsC by working efficiently26What does Martha say about office diaries?A She thinks that ,unfortunately, they are necessary.B She never uses one at all.C Her secretary keeps one for her.27What does Martha say about her employees?A They must listen more carefully to what customers say.B She finds what they can tell her very useful.C It is difficult to recruit enough good quality staff.28According to Martha, what is the most important factor in MAX’s success?A The same customers keep buying their products.B They only sell the best quality products.C They have a high profit margin.29Martha’s advice to anyone who is starting a new business is toA look for an area with few competitors.B keep yourself well informed about competitors.C try to offer lower prices than your competitors.30What surprises Martha about other companies?A They don’t monitor their competitors’ activities.B They are unaware of their own weaknesses.C They don’t act on the information they have.BEC H 全真题二TEST OF READINGPART ONEQuestions 1 - 8•Look at the sentences below and at the following five book reviews for various business books.•Which book does each sentence refer to?•For each sentence 1 - 8, mark one letter A, B, C, D or E on your Answer Sheet.•You will need to use some of these letters more than once.1 This book follows the progress of various products from the concept tothe selling stage.2 This book includes very few technical terms.3 In this book we are given some detailed inside information oncompanies.4 The writer of this book believes company bosses aim at more thanthe financial improvement of their company.5 The writer of this book feels that success involves the ability to adaptquickly to a new situation.6 It is stated in this book that future business success will involveunderstanding recent thinking in the business area.7 This book shows how to include the input of the consumer in acompany.8 This book is aimed at the workforce as well as management.A Percentage SolutionsPeter FraserAnticipating changes in the marketplace and the competition depends on the ability to quickly reorganize business structures. Percentage Solutions shows that these significant change indicators lie in the 20% of business opportunities that will drive growth and profit into the future. Peter Fraser suggests that companies stay ahead of change by using a "rapid redesign" approach to quickly renew and rethink their business. In the book he details how this redesign could work and gives some examples of how it could be put into practice in a company.£18.99B BUSINESS THOUGHTS Norman Heimes,Sandy DaviesAttaining higher levels of customer satisfaction, increasing speed and efficiency in the product development process, and increasing profits are the goals many managers are struggling to achieve. The basic business philosophy behind this book is Customer Integrated Decision Making, or CIDM, which is a process that shows managers how to reach these goals by integrating the customer into the decision-making process and incorporating the customer's wants and needs into the design of new products and services.C COMMODITIES TO GO Philip M. RodgersThis fascinating and instructive book takes readers behind the scenes of twenty-four of the biggest new product success stories of the past few years and reveals the normally confidential workings of some of the institutions where these products were developed. Each story focuses on a different strategy and offers managers and professionals invaluable insights into how the brightest and best new product ideas were originally thought up, then developed and finally brought to market.£22.50 D A HANDBOOK OF MODERN BUSINESS MATTERS Joyce JamiesonThe incorporation of information technology in the workplace has revolutionised the way people do business. But the revolution has not finished - new technologies are being developed every day. The divide between man and technology is becoming increasingly narrow, and in some societies social and cultural changes are occurring in order to re-engineer business operations for the 21st century. A Handbook of Modern Business Matters will encourage you to think about the new concepts and ideas which often pass by only half understood, but will eventually make the difference between success and failure.E BUSINESS CHOICES Anne JonesThe original book about attitudes towards work is both for individuals in routine jobs seeking to improve the quality of their working lives and for managers who find themselves expected to do more with less in this era of uncertainty. Business Choices reveals a new way of thinking about work that will motivate both employees and companies to reach for higher levels of achievement. In a clear and very readable style that avoids much irritating business jargon, Anne Jones seeks to improve working attitudes at all levels of the workforce.£18.99PART TWOQuestions 9 - 14•Read this text from a business magazine.•Choose the best sentence from the given sentences to fill in each of the gaps.•For each gap 9 - 14, mark one letter A - H on your Answer Sheet.•Do not use any letter more than once. •There is an example at the beginning (0).PART THREEQuestions 15 - 20•Read the following article about a business technique called benchmarking from a business magazine and the questions on the opposite page.•Each question has four suggested answers or ways of finishing the sentence, A, B, C and D.•Mark one letter A, B, C or D on your Answer Sheet, for the answer you choose.15 According to the writer, benchmarking must always involveA changing your activities on the basis of new information.B copying exactly what your competitors do.C identifying the best company in your marketD collaborating with other companies in the same field.16 Some managers may resist benchmarking becauseA it takes their activities for granted.B it makes them examine the way they work.C it makes others question their efficiency.D it gives them a lot of extra work.17 What sort of companies should you compare yours with?A those producing similar goodsB those communicating most effectivelyC those using similar processesD those leading the domestic market18. Arita found that a publishing company couldA make more money than a computer firm.B produce technical manuals for them.C show them how to improve their own manuals.D help them move into new markets.19 Benchmarking specialists agree that in order to succeed there must beA a team of no more than three people.B total support from top managers.C a fixed timetable for the process.D an outside consultant in the team.20 What is the writer's purpose in writing this article?A to recommend the process of benchmarkingB to criticise firms that do not carry out benchmarkingC to give factual information about benchmarkingD to explain why benchmarking does not suit every firmPART FOURQuestions 21 -30•Read the article below about temporary workers.•Choose the best word from the opposite page to fill each gap.•For each question 21 - 30 mark one letter A, B, C or D on your Answer Sheet.•There is an example at the beginning (0).0 A features B points C items D marks21 A expected B thought C presumed D calculated22 A ran B existed C stood D stayed23 A big B wide C vast D enormous24 A own B receive C earn D acquire25 A lessened B declined C reduced D lowered26 A troubles B defects C drawbacks D hardships27 A lacked B missed C failed D lost28 A care B concern C consideration D bother29 A guess B faith C acceptance D assumption30 A total B absolute C sum D completePART FIVEQuestions 31 - 40•Read the article below about flying business class.•For each question 31 - 40 write one word in the space on your Answer Sheet.。
剑桥商务英语高级考试人邮版第二辑阅读真题剑桥商务英语高级考试人邮版第二辑阅读真题(1)TEST 3 READING PART 4Should you open a second branch?Choosing to expand your business by opening a second location can be one of the best decisions youll ever (0), or one of the worst. Before you (21) __________ a t a decision, there are several things you should check to see if you are ready to take this big step towards expansion.Firstly 一your cash flow. Like starting up any business, a second location (22) ______ a large initial investment and usually takes a long time to turn a profit.Look at your firm's accounts carefully. If these (23) ______ that you cannot afford a long-term drain on your financial resources, then it is probably better to wait.Secondly - your personnel and systems. If you don't have a management team (24) ___ place already, you should probably think about establishing one before opening a second branch. The same (25)in the case of operating systems and controls. The better organized your business now, the better organized your second location will be, too.Also, you need to think about your market. Is your current site doing as much business as it can (26), or are there ways you could grow without opening a second branch? Try expanding internally first. Similarly, don't (27)that just because your business is successful in one town, it will immediately succeed in a(28) __ community. Research your potential markets before setting up shop, and(29) __ your new branch to answer the specific needs of these markets.Finally, be realistic about the time you need to invest to make a second location work. You don't want to take (30) _____ so much work that you can't honour your commitments.21 A arrive B come C reach D approach22 A contains B includes C involves D consists23 A signify B present C indicate D exhibit24 A at B in C by D to25 A applies B refers C concerns D relates26 A deal B hold C handle D cope27 A assume B trust C rely D count28 A connecting B neighbouring C surrounding D matching29 A invent B amend C design D innovate30 A through B up C down D on关于拓展连锁店业务的,expanding a retail business。
A Customer relations: the importance of making customers feel valuedB company growth : the importance to a company of controlling expansionC Marketing: how to ensure that agents maintain a high level of effectiveness when representing a companyStaff Suggestion SchemeYour company is planning to introduce a suggestion scheme and to encourage members of staff at all levels to contribute ideas. You have been asked to consider ways of setting up the scheme.Discuss, and decide together:●How to set up the scheme so that all staff feel they can contribute●How suggestions from members of staff could be evaluated.真题集2 Test 2A Communication skills : the importance of foreign language training for selected employeesB advertising: how to select a suitable agency to handle a company’s advertisingC finance: how to decide whether to float a company on the stock market.Staff RelocationYou company needs to relocate several members of staff to a new branch opening in another part of the country. You have been asked to submit ideas on how to make relocation attractive to staff:Discuss, and decide together:●Which types of financial incentives the company could offer to staff●What information staff would need to know about the new location.真题集2 Test 3A personal management: the importance to a company of having well-motivated staffB strategic planning: how to decide whether to purchase or rent company premisesC Sales:How to ensure that price levels for new products are set appropriatelyHealth and Fitness FacilitiesYou company is considering providing a fitness centre on the premises to help employees improve their health and fitness. You have been asked to make recommendations for this scheme.Discuss, and decide together:●What benefits the centre would bring for the company●How to promote the need for health and fitness to all staff真题集2 Test 4A Market research: the importance of finding out about customers’ habits and attitudesB Financial management: how to identify ways of reducing costs in a companyC Communication:How to achieve an effective working relationship between different departments within a companyIncentive Scheme for StaffYou company is considering setting up an incentive scheme to improve staff performance. You have been asked to make recommendations for this scheme.Discuss, and decide together:●What benefits an incentive scheme for staff would bring for the company●What types of incentives could be offeredA Customer relations: the importance to a company of reliable customer of opinions of productsB development: the importance to a company of developing effective career plans for staffC. Business strategy: how to maintain the confidence of company shareholders.Travelling to WorkYou company’s location in a busy city centre means that staff often complain about the time taken to get to work. You have been asked to make some recommendations.Discuss, and decide together:●whether it would be better for staff to use public or private transport●What the effects might be of allowing staff to work flexible hours真题集3 Test 2A. Quality control: the importance to a company of monitoring the quality of its goods and servicesB. Information management: how to ensure that information is managed effectively within a companyC Financial planning: the factors involved in deciding on appropriate pricing strategiesTeam BuildingThe company you work for is about to take over another company and is keen to encourage staff form both companies to work together effectively. You have been asked to prepare a proposal for team building. Discuss, and decide together:●what kinds of work projects and leisure activities would be suitable to encourage teamwork●what benefits effective teamwork could bring to the company真题集3 Test 3A. Staff relations: the importance of a company providing a range of facilities for all staff.B. Technology: the importance to a company if regularly upgrading its technological equipmentC. Strategic planning: the factors involved in managing change effectively within an organizationEducational SponsorshipThe company you work for is considering funding a regional educational project for 16 to 18-year-old students interested in following a business course. You have been asked to make some recommendations for this scheme. Discuss, and decide together:●how the project could be used to promote the name of the company●how to monitor the progress and outcomes of the project真题集3 Test 4A. Customer service: the importance of providing an effective after-sales service for customersB. Purchasing: the importance of maintaining personal contact with potential suppliers.C. Recruitment: how to ensure that the advertising of job vacancies is effectiveReducing Staff TurnoverYou work for the branch of your company that has been identified as having the lowest turnover of staff. You have been asked to suggest ways in which staff turnover could be reduced in other branches.Discuss, and decide together:●what reason for the high staff turnover in a company might be●what effect high staff turnover might have on future methods of selecting staffA. Marketing: the importance of advertising slogans in promoting a brand or productB. Information management: the importance of keeping staff informed about company policies and plansC. Purchasing: how to achieve and maintain good relations with all suppliersProject AbroadYour company is proposing to a team of staff abroad for six months to set up an office and train local employees. You have been asked to make some recommendations for the project.Discuss, and decide together:●how to select appropriate staff to manage the project●what preparation and advice the staff would need before leaving.真题集4 Test 2A. Time management:the importance of planning work time effectively.B. Project development: how to ensure inter-departmental co-operation on new projectsC. Purchasing: how to evaluate and select new project.Customer BaseThe Finance Director of your company is concerned that the majority of its income comes from the main clients. You have been asked to make some recommendations on ways to expand your company’s customer base. Discuss, and decide together:●what the potential dangers are of having only one main client●how the company could try to gain additional clients.真题集4 Test 3A. Product promotion: how to make effective use of the media when promoting a new product or serviceB. Information management: the importance of an effective internal communication system in a company.C. Technology: the factors involved in assessing the cost-effectiveness of new technologyInternational Business ConferenceThe pharmaceutical company you work for is keen to participate in an international conference abroad. You have been asked to make some recommendations about the company’s participation.Discuss, and decide together:●how to select members of staff to represent the company at the conference●what practical arrangements would need to be made by the company before the conference.真题集4 Test 4A. Personal skills: how to motivate employees to achieve their full potentialB. Project management: the importance of teamwork for the effective management of projectsC. Health and safety: how to develop a responsible attitude among staff to Health and Safety requirements in a company.Attending Trade FairsYour company has been invited to take part in a trade fair, which will take place during the busies time of the year. You have been asked to decide whether staff should be sent to this trade fair.Discuss, and decide together:●what the advantages and disadvantages are of attending trade fairs●which members of staff would most usefully represent a company at a trade fair.。
剑桥商务英语BEC高级阅读真题(一)1PART ONEQuestions 1 - 8· Look at the sentences below and at five passages taken from a book about famous management thinkers on the opposite page.· Which passage does each sentence refer to?· For each sentence 1 - 8, mark one letter A1 B, C, D or E on your Answer Sheet.· You will need to use some of these letters more than once.Example:He has developed his own company to promote his work.0 A B C D E1 Others in his field think very highly of him.2 His ideas have spread beyond the business world.3 He felt that people should be able to enjoy their work.4 His ideas are more complex than they seem.5 He did a variety of interesting things before writing his books.6 His most successful book was written with a colleague.7 He is particularly skilled at forecasting important developments.8 Contact with the military was an early influence on his thinking.A John AdairAdair is the pioneering British thinker in the theory of leadership. He was the first person in the UK to hold a professorship in Business Leadership and has published a series of influential books on the subject.Despite his quiet appearance, Adair has had a colourful life, serving in a Bedouinregiment and working on an Arctic fishing boat! His initial interest in leadership came from his army experience and he used to lecture at the highly prestigious academy where British army offices are trained. He now works as an international consultant.B Edward de BonoDe Bono is unusual among major gurus for two reasons: firstly, he was born not in one of the GREat industrial nations but on the tiny island of Malta. Secondly, his ideas have reached a wider audience than just managers, so that his books have BECome essential rending in many different disciplines.Most of de Bono s work has been concerned with the way human beings can train themselves to think more creatively. This apparently simple idea has resulted in 37 books and a highly successful career as a lecturer and consultant.C Peter DruckerProbably no other single thinker has done as much as Drucker to establish management as a serious area of study. Certainly, his fellow management thinkers consider him one of the founding fathers of the discipline, and his books and articles are quoted more than those of any other management writer.His first book was published as far back as 1939, yet he is still writing and teaching. His greatest distinction has been his ability to predict coming trends in business and economics. As a result, his ideas are treated with the greatest respect and interest。
BEC中级真题(第二辑)答案及听力原文Test 1ReadingPart 11 C2 A3 B4 D5 A 6.B 7 CPart 28 D 9 C 10 E 11B 12 FPart 313 D 14 A 15 C 16 B 17.B 18.CPart 419B 20 A 21 D 22 A 23 C 24 C 25 D 26 A 27 B 28 C29 D 30 B 31 C 32 B 33 BPart534 ITSELF 35 IN 36 CORRECT 37.WHILE 38 SEEN 39 FROM40 CORRECT 41 THOSE 42 FOR 43 WITH 44 THAT45 CORRECTWritingPart 1To: P. JonesFrom: Luisa GambonDate: 21 November 2002Subject: LatenessMr Jones,I have noticed that you often arrive late for work, especially on Monday mornings. As your colleagues are starting to complain about that, you understand that unless this habit changes, I will take disciplinary action against you. Come and see me tomorrow at 9 a.m. in my office. Thank youPart 2Report on customer complaintsINTRODUCTIONThis report has the purpose of presenting the reasons for customer complaints in 2002.FIELDINGSThe customer complaints received in 2002 were 300 in January. Then they increased to 540 in February because of the computer system's breakdown.In March they fell to 230 because an improved order system was introduced.The reasons for complaints from January to March were analysed:●firstly the companv received complaints for incorrect orders delivered. Theseerrors were fewer in March.●secondly the time taken to deliver is too high. but the company has planned torecruit new agents.●Finally customers complain for the poor product quality. In order to solve thisproblem more quality controls are making.CONCLUSIONSAt the moment all customers aren't satisfied but many measures have been taken to improve their satisfaction.ListeningPart 11. JAYE2. CUSTOMER SERVICES3. OFFICE ASSISTANT4. 457.605. EUROPE HOLIDAYS6. BUSINESS CARDS7. MARKETING EXECUTIVES8 (THE) (COMPANY) EOGO9 INFORMATION PACK10. PARK HOTEL11. FRONT GATE12. NEW DESIGNSPart 213 E 14 B 15 G 16 F 17 A 18 C 19 G 20 H21 E 22. BPart323 B 24 B 25 C 26 A 27 C28 B 29 A 30 CTapescriptListening Test 1This is the Business English Certificate Vantage 2, Listening Test 1.Part One. Questions 1 to 12.You will hear three telephone conversations or tnessages.Write one or two u'ords or a number in the numbered spaces on the notes or forms below.After you have listened once, replay each recording.Conversation One.Questions 1 to 4.Look at the form below.You will hear a man asking a colleague for information about a former employee.You have 15 second's to read through the form.[pause]Now listen, and fill in the spaces.Woman: Personnel . . .Man: Hello, it's Tim here, from Finance.Woman: Hi, Tim.Man: I've had a letter from the tax office about a student who worked here last summer – I wonder if you could look him up in your records. Woman: Sure, what's the name?Man: The surname's Jaye. First name Stephen.Woman: How does he spell his surname?Man: J-A-Y-E. Got that?Woman: Oh yes, here we are . . . lives at a hundred and eighty-three School Road,Barnfield . . .Man: Yes, that's the one.Woman: And you say he was working in Finance?Man: Uhm, Customer Services, actually.Woman: Aah - they had lots of students working for them last summer.Man: Well, the tax people want to know his exact job title - I'm not sure why. Woman: Mm, let me see . . . He was an office assistant.Man: Right, got that. They also want to know about his monthly earnings. Woman: Let's have a look . . . five hundred and thirty-eight pounds seventy a month . . . Oh, sorry, he was a scale one, so that's four hundred and fifty-seven pounds sixty. Anything else?Man: That's fine, thanks. I'll send them the information today . . . [pause]Now listen to the recording again.[pause]Conversation Two.Questions 5 to 8.Look at the note below.You will hear a man describing a problem with an order.You have 15 seconds to read through the note.[pause]Now listen, and fill in the spaces.Woman: Hello, Blackwell Printers. Julie Davidson speaking. How may I help you? Man: Hello. This is Mark Jones from Europe Holidays. I was hoping to speak to Steven Kirby about the stationery you're printing for us.Woman: I'm afraid Steven's away until Friday.Man: Oh - you see I'm not very happy with the business cards and I wanted to see if I could make a couple of changes to the paper too.Woman: Would you like me to pass on a message?Man: Yes, please. The thing is, I've just received your proofs - the cards themselves are fine, but you seem to have misunderstood the quantities. I'm sure I asked for five hundred for each of the marketing executives and seven hundred and fifty for me but you've put everyone down for seven hundred and fifty. Woman: Right, I've made a note of that. Is there anything else?Man: Yes, well this is my mistake really. Could you ask Steven to move the company logo further to the left? It's too close to the address at the moment. I think that's all for now. Thanks.[pause]Now listen to the recording again.[pause]Conversation Three. Questions 9 -12Look at the notes below.You will hear a woman making the arrangements for a delegation who are going to visit her company.You have 15 seconds to read through the notes.[pause]Now listen, and fill in the spaces.Woman: Geoff?Man: Yes?Woman: I just want to finalise the preparations for the delegation next week. Man: Certainly. It's Thursday, isn't it?Woman: Yes. Now, can you make sure that each of them gets a name badge and an information pack. The badges are done, but you'll need to prepare the packs with all the relevant information.Man: Ok, that shouldn't take too long. What about catering?Woman: Coffee's organised for eleven and three, but lunch - it's at one - we need to reserve it for twelve people . . . The office restaurant is closed next week . . .can you ring the Park Hotel? The Grand Hotel was a bit disappointing last time. Man: I'll get onto that.Woman: Now, they'll be coming straight from the station, and their taxi will bring them to the front gate, so make sure you're there to greet them. That'll be about ten.Man: Ten. And then . . .Woman: Into Reception, I think. Make sure the new designs are on display, I want them to see those first.Man: OK.Woman: Let me know when it's all finalised. Bye.[pause]Now listen to the recording again.[pause]That is the end of Part One. You now have 20 seconds to check your answers. [pause]Part Two. Questions 13 to 22.Section One. Questions 13 to 17.You will hear five short recordings[pause]Now listen to the recording again.[pause]That is the end of Part One. You now seconds to check your answers.[pause]Part Two. Questions 13 to 22. Section One.Questions 13 to 17.You will hear five short recordings.For each recording, decide which type of document the speaker is talking about.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[pause]Now listen, and decide which type of document each speaker is talking about. [pause] ThirteenWoman: Well no wonder the bank's returned it unpaid. Look, the figures don't match the amount in words. I expect someone was filling it in in too much of a hurry. Let's see, we'd better issue another one straight away to pay Mrs Burton, because it'll be another three weeks if we wait for the next cycle of payments. Her expenses on that sales trip were pretty high, and it wouldn't be fair to keep her waiting much longer.[pause] fourteenMan: Some of the suppliers are already asking about the increases. I'll check, but I seem to remember from last week's meeting that in the end we agreed on three per cent. So what I'll do is go down each column and calculate the new amounts, and then it can be printed in time to be inserted into the new brochures. Can you check the figures for me, though, before it goes to the printers? [pause] fifteenWoman: We've just received the paperwork from you about cleaning our premises, and I have to say that it doesn't reflect what we agreed in our conversation last week. For one thing, it says that we have to supply our security code, and for another it specifies monthly payment in advance, and I told you both of those were out of the question. I'm afraid I really can't sign this. Could you send me a revised one?[pause] SixteenMan: Of course, this only gives a very general picture. But as you can see, cash is a particularly healthy area. That's even when we take into account regular outgoings on loans and leasing equipment, which are included in the final totals. And even more significantly, unpaid orders are actually excluded from the final calculation. These represent a sum of approximately thirty thousand pounds. With that in mind, we can say that the company's overall position is still strong. [pause] SeventeenWoman: I've just asked the Arden Conference Centre about availability for our next training seminar, and they said they still haven't been paid for the one before last, which should have been dealt with six months ago. I've had to ask them to send a duplicate! We really must be careful. Arden give us very favourable prices,but we haven't got a contract with them - Can you deal with it straight away so we stay in their good books?[pause].Vow listen to the recordings again.[pause]Section Two. Questions 18 to 22.You will hear another five recordings.For each recording, decide what the speaker's purpose is.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[pause]Now listen, and decide what each speaker's purpose is.[pause] EighteenMan: Hello. This is Guy Cooper from Centron Electronics here. I believe you rang for some advice about your alarm system, which isn't functioning properly. The message I got said you weren't sure if you needed someone to come and sort it out, or if we could advise you over the phone. Well perhaps you'd like to get back to me as soon as it's convenient and tell me exactly what the problem is, and I'll see what I can do.[pause] NineteenWoman: Well, as you say, Redlon has been supplying us for years but, quite honestly, two-thirds of the complaints we receive about our products are actually due to faults in components we've had from Redlon. So I talked to the Production Manager and he agreed that I should look at some alternatives.Future World's range is fine for us, and one of their customers who I spoke to recommended them highly, so that's why we've changed to using them. [pause] TwentyWoman: The competition's getting tougher, and you know we're facing serious problems.We need to see more benefit from the undeniably hard work we're putting in, and this means saying no to jobs which aren't profitable. It would be much more beneficial to put all our efforts into winning higher-margin contracts. So the way I feel you can help most is by identifying the types of contacts which will bring in the income we need in order to ensure our future.[pause] Twenty-oneMan: John Woods here, phoning about the project we discussed earlier. Could you give me a ring so that we can talk about it a bit more? I've done a few calculations and I'm beginning to wonder whether it's really a practical proposition. 1 still think the project's got potential, but there are significant additional costs which we hadn't taken into account. So could you get back to me as soon as you can, please?[pause] Twenty-twoWoman: Hello, Sally here, from Pagwell Paints, returning your call. I'm very sorry you aren't happy with the latest consignment you've had from us. It's rather strange, because following your complaint about the last delivery,we did in fact take action to change the specifications in the way you suggested. So it isn't quite fair to say that we ignored your advice. I know it's important to achieve the consistency that you require, but perhaps your recommendation wasn't exactly what's needed.[pause]Now listen to the recordings again.[pause]This is the end of Part Two.[pause]Part Three. Questions 23 to 30.You will hear the chairman of a business institute making a speech about new business awards that his institute has sponsored.For each question 23-30. mark one letter (A, B or C) for the correct answer. After you have listened once, replay the recording.You have 45 seconds to read through the questions.[pause]Now listen, and mark A, 6 or C.[pause]Man: Who are the managers of the best innovation developments in British industry? That was the question which the first Business Today Innovation Awards set out to answer.This project is all about rewarding good practice and performance. So, rather than simply recognising excellence in the design of specific products, or analysing their financial impact on profits, the awards set out to take an objective look at exactly how companies manage the development process itself.Over three hundred and fifty organisations entered the competition and were initially reduced to about forty. Then, after further careful checking, a short list of just fourteen of them was arrived at. These finalists, all manufacturers, were then visited by the competition judges, a panel of four chief executives from leading companies. The panel toured the finalists' facilities, received presentations on the companies and their projects, and interviewed the key development team members. The products varied enormously in their scale, function and degree of technology - from bread for a supermarket chain to a printer inside an automatic cash dispenserInitially the organisers were concerned that this range could create difficulties in the assessment process. But this fear proved baseless, as most elements in the innovation process are shared by all manufacturers.Interestingly, the finalists broke down into two distinct and equal groups: large firms with one thousand employees or more and small firms with two hundred and fifty employees or fewer. With both groups the judges decided to concentrate on two of the clearest indicators of a successful innovation process, which are: how well the new product is combined with the company's existing business, and secondly, how-well the innovation methods are recorded and understood. Small firms naturally tend todo well in the first category since they have fewer layers of management and thus much shorter communication lines. But they seem to put less emphasis on creating formal development methods which would be repeatable in future innovations. Large firms, on the other hand, have difficulty integrating the new development within their existing business for reasons of scale. But they tend to succeed in achieving well-documented and repeatable development methods. This is because larger companies, with their clear emphasis on training, fixed management structure and administrative systems, require more formal, daily record-keeping from their staff.So what were the key questions the judges had in mind when assessing the finalists? One of the most important areas concerned how thoroughly a company checks what is happening in other fields in order to incorporate new ideas into the development process. Many of the finalists impressed in the area. Xatura, for example, had demonstrated genuine energy in searching for new ways of producing their range of specialitv breads. They had looked at styles of home cooking in different countries, as well as the possibility of exploiting new production technologies in order to achieve equally good results but on a high-volume production line.What then occupied much of the judges' thoughts was the quality of the links which the development team established with senior management, suppliers, the market and manufacturing. The best examples of the first category were found in small firms, where the individual entrepreneur at the top was clearly driving the innovation forwardLinks with suppliers were also seen as an important factor, but not all supplier experiences were positive. Occasionally serious problems had to be solved where suppliers were working hard to meet specifications, but the companies that the suppliers were using to adapt their machinery were not so efficient. This, led to disappointing faults or fluctuations in quality.But in conclusion the awards demonstrate that innovation isn't just for high-tech internet companies. You can also be successful in mature markets with determination and skill.[pause]Now listen to the recording again.[pause]That is the end of Part Three. You now have ten minutes to transfer your answers to your Answer Sheet.Note: Teacher, stop the recording here and time ten minutes. Remind students when there is one minute remaining.[pause]That is the end of the test.Test 2ReadingPart 1I. B 2 C 3 A 4 D 5 D 6 B 7 CPart 28 C 9 B 10 E 11 A 12 DPart 313 D 14 C 15 A 16 A 17 C 18.BPart 419.D 20 D 21 A 22 C 23 A 24 C 25 B 26 A27 A 28 D 29 C 30 A 31 C 32 D 33 BPart 534 THAT 35 CORRECT 36 ONLY 37 SO 38 CORRECT 39 THE 40 HOW 41 CORRECT 42 OUT 43 CORRECT 44 WILL 45 BETest 2 WritingPart 1To: All StaffFrom: Managing DirectorDate: 7 DecemberSubject: Staff rewardI would like to thank you for the contribution in increasing the company's profit. The profit increased due to very hard work and long working hours. Each of the staff will receive an envelope with a reward on Tuesday. The reward is a trip to Hawaii, and I hope that this will be the perfect reward. Enjoy!Thank youPart 2Introduction.The purpose of this report is to assess and recomend a taxi firm that will become our regular transporter. We will need them especially during next year trade fair and conferences. There are two firms to assess.Findings:As regards to Telecars we have a good references on them. It is very experienced traditional firm and is also very reliable. They provide 24-hours service that is useful during night meetings and negotiations. StreetlightCabs is brand new company and there are no references on them. But they provide long distance routes which we usevery often and they are also cheaper. On the other hand they don't have web page and so internet booking isn't available.Conclusion:I recommend to choose Telecars because of their reliability, long tradition and well trained staff.ListeningPart 11TAKING MINUTES213(TH) OCTOBER3CERTIFICATE4CUSTOMER SERVICE5WORLDNET/WORLD NET6OUTSIDE LINES7TRANSFER CALLS8(THE) EQUIPMENT9.TRADE FAIR10AFTER LUNCH11REVISED BUDGETS12HEAD OFFICEPart 213 H 14 E 15 F 16 A 17 D 18 G19 E 20 C 21 B 22 HPart323 C 24 A 25 A 26 C 27 A 28 C 29 B 30 BTapescriptListening Test 2This is the Business English Certificate Vantage 2, Listening Test 2.Part One. Questions 1 to 12.You will hear three telephone conversations or messages.Write one or two words or a number in the numbered spaces on the notes or forms below.After you have listened once, replay each recording.Conversation One. Questions 1 to 4.Look at the form below.You will hear a woman calling about training courses.You have 15 seconds to read through the form. [pause]Now listen, and fill in the spaces.Man: Good morning, Oakleaf Business Training. How can I help you?Woman: Hello, my name's Enid Stevens, of Appleyard Smith. I've booked two one-day courses, but now I need to change one of them.Man: Let me get your details up on the screen. Right, you've booked Report Writingnext month . . .Woman: Yes, that one's OK. It's Taking Minutes that I can't manage, on the eighth of July. Do you know when it's running again?Man: Let me see. Not until the eighteenth of September, I'm afraid.Woman: That sounds fine. Oh, I think I'll be abroad then.Man: Then there's the first and the thirteenth of October.Woman: I'd like the later date, please.Man: Fine, I'll change your booking.Woman: Another thing; it says in your brochure, everyone attending a course getsa certificate, but I haven't received one from a course I took last January. Man: I'm sorry about that. Which course was it?Woman: Something to do with dealing with the public . . . ?Man: That must have been Customer Service.Woman: Sounds familiar.Man: OK, I'll put it in the post today.Woman: Thank you very much. Goodbye.Man: Goodbye.[pause]Now listen to the recording again.[pause]Conversation Two. Questions 5 to 8.Look at the note below.You will hear a woman ringing about problems with a new telephone system.You have 15 seconds to read through the note.[pause]Now listen, and fill in the spaces.Man: Hello, Swinburn Telecoms.Woman: I'd like to speak to Tony Wilson, please.Man: I'm afraid Tony isn't available. Can I take a message?Woman: Yes please. I'm Sheila Dallas, from Worldnet.Man: Right.Woman: I'm ringing about the telephone system your firm installed here yesterday.We're not happy with it.Man: Oh dear. What seems to be the problem?Woman: First of all, your engineer said that with the number of extensions we've got, six outside lines would be enough, but we asked for eight, and anyway you've charged us for the larger system.Man: Right, we'll look into that.Woman: Then, whenever we try to transfer calls from one extension to another we lose them. We're following the instructions, but it just doesn't work.Man: I see.Woman: And finally, could you ask Tony to check the invoice, please? He promised us a discount on installation, which is shown, and one on the equipment, but that isn't there.Man: Right. I'm sorry about all that. I'll get Tony to contact you as soon as he's free.Woman: Thank you. Goodbye. Man: Goodbye.[pause]Now listen to the recording again.[pause]Conversation Three. Questions 9 to 12.Look at the note below.You will hear a woman calling about the arrangements for a meeting.You have 15 seconds to read through the note.[pause]Now listen, and fill in the spaces.Man: Good morning. Marketing Department. Peter Menzies speaking.Woman: Hello. Could I speak to John Fitzgerald, please?Man: I'm afraid he's not in the office at the moment.Woman: Well, this is Elizabeth Parnell calling. I wanted to talk to John about the meeting next week. You see, I only get back on Tuesday night from a trade fair in the States.Man: So, would you like me to give him a message?Woman: Yes, could you ask him if we can postpone Wednesday's meeting? Till after lunch. That would be easier. It was originally going to be at ten a.m. Man: OK. I'll ask him to change it. I'll get back to you with a time.Woman: Thanks. And could you also ask him to add another item for discussion at the meeting? I thought we were going to talk about the revised budgets - but I can't see this on the agenda.Man: OK. I'd better ask him to call you . . .Woman: Yes, please. I'm at Head Office at the moment. Can he phone me here today - I won't be back at my own desk until tomorrow afternoon.Man: Right, I'll give him the message.Woman: Thanks.Man: Bye.Woman: Goodbye.[pause]Now listen to the recording again.[pause]That is the end of Part One. You now have 20 seconds to check your answers. [pause]Part Two. Questions 13 to 22.Section One. Questions 13 to 17.You will hear five short recordings. Five people are talking about different business books they have read.for each recording, decide which book the speaker is talking about.Write one letter (A-Hi next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[pause]Note listen, and decide winch book each speaker is talking about.[pause] ThirteenWoman: Yes, it was interesting . . . some of it was rather obvious, of course, like dressing smartly, making sure you arrive on time, that sort of thing . . . but there was also quite a lot I'd never really considered . . . like ways to interpret what the advertisement is really asking for, reading between the lines . . . and a section which lists some of the harder questions they tend to ask you, with effective answers you can give[pause] FourteenMan: Invaluable, I'd say . . . certainly helps prevent you making some of the more embarrassing mistakes. It gives you a kind of timescale to follow through. For example, they stress that you need to get publicity up and running a good six months before you want to stage the event. And get your main speakers booked earlier than that. They say you must make sure you've got a good assistant to support you, check the details.[pause] FifteenWoman: Actually, although it was a bit long, it was definitely useful. The trouble often is, when the management take on new staff, they don't necessarily really know what skills or qualities are needed. I want someone who's more than justa secretary typing out letters every day . . . I'm looking for a right hand,someone to do everything . . . and this book spells out what that means . . .it's helped me to draw up a job description.[pause] SixteenMan: Well, I wish I'd read it years ago! That would have saved me from some of my worst inefficiencies. I'd recommend it to anyone. It shows you how to producea perfect schedule for getting through your workload . . . Once you've gotyourself organised, made lists of tasks and priorities, you can make best use of each and every day . . . otherwise you're just constantly confusing your PA with endless requests, all terribly urgent . . .[pause] SeventeenWoman: Certainly, a lot of the book was very specialised . . . but it did give me an idea of how7 the agencies do the job. Of course, they're the people with the creative ideas, the expertise, so I'm happy to trust the image development work to them . . . but I read the book so I could talk to them on equal terms about what we're trying to do, and how it fits in with our overall business strategy.[pause]Now listen to the recordings again.[pause]Section Two. Questions 18 to 22.You will hear another five recordings, five people are talking about why they decided to use a particular company to supply their officeequipment.for each recording, decide what reason each person gives.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[pause].Vow listen, arid decide what reason each person gives.[pause] EighteenMan: We were having problems with the company we normally use so we looked at a number of other companies and decided to give this one a try. They're just new in the business and we were impressed as they promised they would deliver the goods we wanted within two days and they did. We had to pay more than we would have liked but the results were worth it. Since then, I've told a lot of other people about them.[pause] NineteenWoman: Apparently they're an established company in Scotland with an excellent reputation, but I didn't know that at the time. I found them through the internet.I was just browsing through the list of suppliers one day and I noticed their name. I looked them up and found that they had this fantastic discount available that particular month. We ordered various things and the quality was so good we've continued using them.[pause] TwentyMan: We like to try out different suppliers to make sure we're always getting the best deal. This particular company was running a big publicity campaign. I'd seen the ads on TV and they really put me off. I just couldn't see theappeal. But then someone I met at a training day told me we should use them.His company had used their service for years with no complaints so we followed his advice.[pause] Twenty-oneWoman: We'd looked round the market to find the cheapest deal possible but to be honest there wasn't much to choose, in terms of cost, between any of the local suppliers. However, we had a visit from a sales representative from one company and we asked him to make up some complimentary printed letterheads for us. They were exactly what we wanted so that was the deciding factor. I think that personal touch gives a company far better results than advertising ever can. [pause] Twenty-twoMan: Obviously there are many different factors to consider when you choose a new supplier. We always used a local company because they were relatively near and we could even pick things up ourselves if necessary. But unfortunately they just became too expensive. Now that express delivery services are widely available, distance is no longer a consideration and we've been able to choose someone who can give us the best package for the lowest cost.[pause]Now listen to the recordings again.[pause]That is the end of Part Two.[pause]Part Three. Questions 23 to 30.。
Text 1Reading 1 hourPART ONEQuestions 1 – 8●Look at the statements below and at the five reports about companies on the opposite pagefrom an article giving advice to self-employed consultants about negotiating fees for their services.●Which book (A, B, C,D or E) dose each statement 1 –8 refer to ?●For each statement ! – 8, make one letter (A, B, C,D or E) on your Answer Sheet .●You will need to use some of these letters more than once .1.This company has been involved in diversifying its business act6ivities.2.Although this company is doing well, it has a number of internal difficulties to deal with3.This company has reduced the profits it makes on individual items4.One statistic is a less accurate guide to this company’s performance than another5.The conditions which have helped this company are likely to be less favourable in the future6.This company’s share price has been extremely volatile over the last twelve months7.This company is likely to be the subject of a takeover bid in the near future8.This company’s performance exemplifies a widely held beliefAChemical CompanyMasterson’s interim pre-tax profits growth of 20% was somewhat inflated as a result of the income received from the disposal of several of the company’s subsidiaries. The underlying 8% rise in operating profits is a more realistic gauge of the company’s true progress. However, Masterson’s impending merger with Bentley and Knight and its appointment of a new chief executive should mean that the company will be able to sustain growth for the foreseeable fut5ure. The share price has varied little during the course of the year and now stands at £6.75BHotel GroupDuring the past year the Bowden Hotel Group has acquired 77 new properties, thus doublingin size . last week the group reported pre-tax profits of £88 million in the first six months of the year, ahead of expectations and helped by a strong performance from its London-based hotels and newly expanded US business. However. There is still some way to go. Integration of the new acquisitions is still not complete and, while the share price has risen recently, major problems with integration have yet to be solved.CHigh-tech CompanyThis time last year a share in Usertech was worth just over £1. six months ago it was worth £40. today it is priced at under £8 . if proof were need, here is an illustration of how much of a lottery the technology market can be. But some technology companies are fighting back and Usertech is one of them . What has renewed excitement in the company is the opening of its new American offices in Dallas and its ambitious plans to expand its user base in both North and Latin America.DBuilding CompanyRenton’s share price has risen gradually over the past year from £2.4 to £3.8 . The company has been successful in choosing prime location for its buildings and has benefited from the buoyant demand for housing. Whilst this demand is expected to slow down somewhat during the next year, investors are encouraged by the company’s decision to move into building supermarkets. Work has already begun on two sites in London, and the company is expected to sign a contract within the next month for building four large supermarkets in Scotland.EPottery ManufacturerMilton Dishes has been through a shake-up over the past year. The group, which has been cutting margins and improving marketing, may post a small profit this year. The many members of the Milton family, who between them own 58 per cent of the business, have been watching the share price rise steadily and several are looking to sell. Trade rival Ruskin has bought up just over 17 percent of the shares and could well be spurred into further action by the signs of a recovery at the firm.PART TWOQuestions9– 14●Read the text about career-planning services.●Choose the best sentence from the opposite page to fill each of the gaps .●For each gap 9– 14, mark one letter (A-H) on your Answer Sheet .●Do not use any letter more than once .●There is an example at the beginning .(0)●Your Career Path Can Lead You AnywhereWe used to be advised to plan our careers. We were told to make a plan during the later stages of our education and continue with it through our working lives.(0)_____ some people still see careers in this way. However, to pursue a single option for life has always been unrealistic.Planning for a single career assumes that we set out with a full understanding of our likes and dislikes and the employment opportunities open to us. (9)____ For most people this degree of certainty about the future does not exist.Our initial choice of career path and employer is often based on inadequate knowledge and false perceptions. But with age and experience, we develop new interests and aptitudes and our priorities alter. The structure of the employment market and, indeed of employment itself, is subject to change as both new technologies and new work systems are introduced (10) _____ We must face the uncertainties of a portfolio career.It is clear from the recent past that we cannot foresee the changes which will affect our working lives. The pace of change is accelerating , as a result of which traditional career plans will be of very limited use. (11)_____ They will need updating to reflect changes in our own interests as well as in the external work environment. Flexible workers already account for about half the workforce. (12)______ We are likely to face periods as contract workers, self-employed freelances, consultants, temps or part-timers.Many employers encourage staff to write a personal development development (PDP) (13) Although some people use it only to review the skills needed for their job, a PDP could be the nucleus of wider career plan –setting out alternative long-term learning needs and a plan of self-development.A report issued by the Institute of Employment Studies advises people to enhance their employability by moving from traditional technical skills towards the attainment of a range of transferable skills. (14) Instead, special schemes should be established to encourage people to examine their effectiveness and to consider a wider range of needs.A This dual effect means that the relationship between employers and workers has evolved to such and extent that we can no longer expect a long-term relationship with one employer.B. It carries an implicit assumption that we ourselves, and the jobs we enter, will change little during our working lives.C. This growth suggests that a career plan should not be expressed only in terms of full-time employment but should make provision for the possibility of becoming one of the.D this is a summary of one’s personal learning needs and an action plan to meet them.E Consequently, they must now accommodate a number of objectives and enable us to prepare for each on a contingency basis.F However, it warns that employers often identify training needs through formal appraisals, which take too narrow a view of development.G . Such a freelance of consultant would be constantly in demand.H We were expected to work towards that one clear goal and to consider a career change as a bad thing.PART THREEQuestions 15– 20Read the following article on negotiating techniques and the question on the opposite page . For each question 15 – 20 , mark one letter (A, B, C or D ) on your Answer Sheet for the answer you choose.The Negotiating Table:You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try thegrandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.15 Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals16 Many people say “no” to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their company’s situation17 Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you18 According to Dr Cohen, understanding the other person will help you toA gain their friendshipB speed up the negotiationsC plan your next move.D convince them of your point of view19 Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly20 Dr Cohen mentions children’s negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.PART FOURQuestions 21 -30●Read the article below about the methods some companies are now using for recruitment.●Choose the correct word to fill each gap from (A, B, C or D) on the opposite page.●For each question 21-30,mark one letter (A, B, C or D) on your Answer Sheet.●There is an example at the beginning, (0)The Scientific Approach to RecruitmentWhen it (0) to selecting candidates through interview, more often than not the decision is made within the first five minutes of a meeting. Yet employers like to (21) themselves that they are being exceptionally thorough in their selection processes. In today’s competitive market place, the (22) of staff in many organizations is fundamental to the company’s success and, as a result , recruiters use all means at their disposal to (23) the best in the field.One method in particular that has (24) in popularity is testing , either psychometric testing, which attempts to define psychological characteristics , or abilit y£aptitude testing (25) an organization with an extra way of establishing a candidate’s suitability for a role. It (26) companies to add value by identifying key elements of a position and then testing candidates to ascertain their ability against those identified elements.The employment of psychometric or ability testing as one (27) of the recruitment process may have some merit, but in reality there is no real (28), scientific or otherwise, of the potential future performance of any individual. The answer to this problem is experience in interview techniques and strong definition of the elements of each position to be (29) as the whole recruitment process is based on few real certainties, the instinctive decisions that many employers make, based on a CT and the first five minutes of a meeting, are probably no less valid than any21.A suggest B convince C advise D believe22.A worth B credit C quality D distinction23.A secure B relies C attain D achieve24.A lifted B enlarged C expanded D risen25.A provides B offers C contributes D gives26.A lets B enables C agrees D admits27. A portion B member C share D component28. A extent B size C amount D measure29.A occupied B met C filled D appointed30 A business B topic C point D affairQuestions 31 -40PART FIVEQuestions31-40●Read the article below about a very expensive new perfume. .●For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet . There is an example at the beginning, (0)Sweet smell of excess-for just £47.874 a bottleThe marketing says it is the “ ultimate symbol of indulgence and truly impeccable taste”. A new scent, named V1, has (0) launched for Christmas-retailing at just £47.874 . The makers are proudly promoting it (31) ,the “ world’s most expensive perfume” and are confident of selling the limited edition of 173 bottles-(32) it should be exactly 173 bottles is not made clear in the publicity for the product.Although carefully priced at just under the £50.000 mark, this perfume is clearly (33) something for anyone who considers £30 too much to pay for a bottle of eau-de-toilette. Those (34) are potential customers will certainly be reassured to learn that a case covered in rubies and diamonds is included free (35) charge. Purchasers are assured of further savings, with unlimited scent refills guaranteed indefinitely- at no extra cost.The fragrance is the idea of Arfaq Hussain, a 27-year-old clothes designer who first made a name (36) himself with an air-conditioned jacket he was asked to make by the singer Michael Jackson (37) far, Mr Jackson is the only person to (38) placed an order- he wants two, according to Mr Hussain.Mr Hussain is unconcerned at having no previous experience of perfumery . “It’s so (39) more than a perfume ---- it’s a piece of jewellery, too. ““ explained Mr Hussain. He attempted to describe the £47.874 sensation . “ it is delicate , fragrant and quite unique. When you open the lid, it takes you totally away . It’s just (40) being surrounded by thousands of wild flowers and roses.PART SIXQuestions41 - 52●Read the text below about team-based pay●In most of the lines 41 - 52 there is one extra word. It is either grammatically incorrect ofdoes not fit in with the sense of the text. Some lines, however,are correct .●If a line is correct, write CORRECT on your Answer Sheet.●If there is an extra word in the line ,write the extra word in CAPITAL LETTERS on yourAnswer Sheet .●The exercise begins with two examples, (0) and (00) .Team-Based Pay0 Team-based pay schemes that have been catching the eye of modern employers.00 Supporters say that they encourage group endeavour and improve 41 organizational performance. But salespeople, typically the most self-motivated42 of workers, they have traditionally been rewarded according to individual43 performance. So are team-based schemes suitable ? The key issue is44 whether team-based pay is more being in line with the organization’s objectives45 than pay which based on individual achievement. Introducing a team pay46 scheme can be complex. The biggest problem is for defining the team in the first47 place. Another is that team pay schemes won’t work if the actionsOf one48 individual make no impact on those of another. You should need a true team.49 like a football team. Where all the members are interdependent. When sales staff50 can be less receptive to team pay schemes because personal motivation can51 be an important boost to performance What they need is their encouragement52 to perceive that the wider term of the company overall : production, administration and dispatch all affect each other.Writing 1 hour 10 minutesPart oneQuestion 1●The graphs below show the performance of a European country’s manufacturing and agriculturalSectors in terms of exports and imports between 1991 and 2001.●Using the information from the graphs, write a short report describing the general movements in exports, imports and the resulting balance of trade●Write 120-140 wordsPart two:Write an answer to ONE of the questions 2-4 in this part. Write your answer in 200-250 words. Question 2:●The Managing Director of your company or organization has announced that reports on performance are to be produced by all departments. Your Hear of Department has asked you to produce the report about your department for the Managing Director.●Write the report for the Managing Director, explaining:A What aspects of your department function most effectivelyB Which aspect is most in need of improvementC How this improvement could be achievedQuestion 3●You work for an employment agency. The following is part of a letter you have received from a customer:The temporary administrative assistant you sent us was totally unacceptable. I certainly will not be using your agency again when I need temporary staff.●Write a letter to the customer:A apologising for having sent the unsatisfactory temporary workerB giving reasons for what happenedC explaining why what happened was exceptionalD offering some sort of compensation to the customerQuestion 4●Your Managing Director has decided that the company’s website should be improved and has asked you to consider ways of going about this.●Write a proposal for the Managing Director:A Sunmarising the strengths and weaknesses the current websiteB suggesting new services and information to be provided through the websiteC explaining the benefits the improvements would bring.ListeningPart one:Question 1-12●You will hear a consultant giving a talk to a group of UK business people about exporting to the United Arab Emirates (UAE)●As you listen, for questions 1-12. complete the notes, using up to three words or a number. ●.After you have listened once, replay the recording.The business Master ClassArrangements for participants1 The event will take place over2 Seminar organized by3 The title of the last session will be4 To use the New City Hotel car park, delegates must obtain aDr Sangalli5 Dr Sangalli has advised many6 The name of his consultancy is7 He is the author of8 In Europe, he is the best-knownThe Business Master Class9 to become more10 to establish newTwo outcomes of session:11 design your own12 take away documents containing actualPart twoQuestions 13-22●You will here five different business people talking about trips they have recently been on.14151617A to supervise staff trainingB to hold job interviewsC to introduce new policyD to visit possible new premisesE to observe working practicesF to meet a new managerG to sign a new contractH to deal with a complaintTask two-problem●For question 18-22, match the extracts with the problem, listed A –H●For each extract, choose the problem described●write one letter (A-H) next to the number of the extract1819202122A I forgot a documentB My hotel was noisyC I was late for meeting.D I didn’t understand some figures.E The service at my hotel was bad.F I had some wrong informationG I didn’t have an interpreter.H I experienced computer problems.PART THREEQuestion 23-30.●You will hear part of a conversation between a management consultant and the Human Resources manager of Jenkins, a company which manufactures children’s clothing.23 What is said about the ownership of Jenkins?A the founder has sold the company to someone else.B Jenkins has merged with another companyC There has been no change of ownership.24 What does the Human Resources manager see as the main external threat to Jenkins?A Their retailers are becoming less willing to pay their prices.B Consumers are buying more top-of-the-range children’s clothes.C More and more companies are producing children’s clothes.25 The Human Resources manager sees the company’s main strength as the fact thatA It has several long-term contractsB it makes products of high qualityC its distribution system is efficient26 The Human Resources manager believes that Jenkins’ main weakness at present is thatA the machinery is inadequate for current requirementsB the management style is out of line with modern demandsC the relation between management and workers are poor.27 According to the Human Resources manager, why do many machinists choose to leave?A They think that they can get better paid work elsewhere.B They feel that too much is expected of themC They lack confidence in the company’ future28 When working to produce a batch of clothesA each team is responsible for a particular operationB each member of the team produces a complete itemC each person carries out one part of the production process29. What change has been made to range of goods?A A smaller number of items is producedB Each item is now made in smaller quantities.C Fewer new styles are introduced each year.30 What is said about the machinists?A More of their work is falling below the required standard.B Some of them are earning less than they used to.C They have to spend longer learning to operate new machines.That is the end of the Listening test. You now have ten minutes to transfer your answersSpeaking 16 minutesPart one:In this part, the interlocutor asks question on a number of work-related and non-work related subjects to each candidate in turn. You have to give information about yourself and express personal opinions.Part twoThe candidate chooses one topic and speaks about it for approximately one minute. One minute’s preparation time is allowed.A Customer relations: the importance of making customers feel valuedB company growth : the importance to a company of controlling expansionC Marketing: how to ensure that agents maintain a high level of effectiveness when representinga companyPart Three:In this part of the test, candidates are given a topic to discuss and are allowed 30 seconds to look at the prompt card, before talking together for about three minutes.Afterwards, the examiner asks more questions related to the topic.For two candidatesStaff Suggestion SchemeYour company is planning to introduce a suggestion scheme and to encourage members of staff at all levels to contribute ideas. You have been asked to consider ways of setting up the scheme.Discuss, and decide together:●How to set up the scheme so that all staff feel they can contribute●How suggestions from members of staff could be evaluated.For three candidatesStaff suggestion scheme:You company is planning to introduce a suggestion scheme and to encourage members of staff at all levels to contribute ideas. You have been asked to consider ways of setting up the scheme. Discuss, and decide together:●How to set up the scheme so that all staff feel they can contribute●How suggestions from members of staff could be evaluated●What kinds of rewards would be suitable for suggestions made.Follow-on questions :●Which kinds of companies can benefit most from suggestion schemes?(why?)●What other methods can companies use to generate ideas for improvements?●What other ways are there of increasing staff involvement in a company?●In what ways can companies obtain suggestion or comments from customers?●How important are new ideas for companies in maintaining competitiveness? Why?TEST 1 KEYKeyTest 1 Reading1 D2 B3 E4 A5 D6 C7 E8 CPart 29 B 10 A 11E 12C 13D 14FPart 315 B16D 17A 18D19B 20 APart 421 B 22C 23 A 24 D25 A26-30 B D D C APart 531- 35 AS WHY NOT/ HARDL Y WHO/ THAT OF36-40 FOR SO/ THUS HAVE MUCH LIKEPART 641-45 CORRECT THEY CORRECT BEING WHICH46-50 FOR CORRECT SHOULD WHEN CORRECT51-52 THEIR THATTest WRITINGSAMPLE AThis report describes the movements of the balance of trade between 1991 and 2001 , for a particular country, concerning manufacturing and agriculture.Manufacturing:Imports increased constantly during this period. The figure shows a rise of $ 4 bn within the whole period and no fluctuations are to be remarked.Exports rose from nearly $ 3 bn in 1991 to approximately $7 bn in 2001 , suffering minor fluctuations all the way through. In general, the balance of trade remained slightly positive through the period considered.Agriculture:Imports increased slightly, ending the period around $1 bn over their starting level. They suffered a temporary fall between 1992 and 1994 , followed by a steady recovery. After peaking at around $2.5 bn in 1999, imports fell slightly to their final value.Exports figure shows the same performance although at level $4bn higher than imports.Consequently, the balance of trade remained markedly positive throughout the period.Band 4All content points are included. There is a relatively natural use of language and a good range of structure, despite some inaccuracy. There is also evidence of a wide range of vocabulary and the report is well organized.Sample BIntroduction:The aim of this report is to describe the imports an exports of the Manufacturing and Agricultural sectors in the years 1991-2001 in European contry’sManufacturing ImportsIn the first year (1991) the imports were just above $2 bn, at the end of 2001, the imports were almost on the $ 6 bn.Manufacturing ExportsIn 1991 were just below the $ 3TEST 1PART11 THREE DAYS2 CLOBAL CONFERENCES PLCTOMORROW’S SOFTWAREPERMITLARGE CORPORATIONSLOGIC SOLUTIONSINTELLIGENT CHANGEIT ANAL YSTCUSTOMER DRIVENORGANISATIONAL STRUCTURESFRAMEWORK FOR ACTIONCASE STUDIESPARTF C D B E A B F C DPART3C A B C B C B A。
Bec高级真题辑2答案解析BEC高级真题辑2答案解析作为商务英语高级证书的一项重要考试,BEC高级考试涵盖了广泛的商务领域知识,并要求考生具备高级的英语应用能力。
针对BEC高级真题辑2中的一些典型题目,本文将进行解析和讨论,以帮助考生更好地应对这一考试。
第一题:阅读理解题目:According to the survey, the biggest concern among CEOs is how to increase market share. However, the study also shows that many CEOs underestimate the importance of strong leadership in achieving this goal. The survey found that companies with highly effective leaders were five times more likely to increase market share compared to those with weaker leadership. Additionally, the study revealed that the most successful CEOs prioritize developing leadership skills and fostering a positive company culture.解析:本篇阅读理解的主题是关于企业CEO对于如何增加市场份额的关注以及领导力在实现这个目标中的重要性。
调查结果显示,许多CEO低估了领导力在增加市场份额中的重要性。
那些拥有高效领导力的公司比那些领导力较弱的公司增加市场份额的可能性要大五倍。
此外,研究还发现,最成功的CEO将发展领导力技能和培养积极的公司文化作为首要任务。
评论:这道题目涉及了市场份额和领导力两个关键概念。
人邮第二辑真题TEST 1 READING PART 11 the contact between coach and employee not solving all difficulties at work2 the discussion of how certain situations could be better handled if they occur again3 a coach encouraging an employee to apply what has been taught to routine work situations4 coaching providing new interest to individuals who are unhappy in their current positions5 coaching providing a supportive environment to discuss performance6 employees being asked to analyse themselves and practise greater self-awareness7 coaching enabling a company to respond rapidly to a lack of expertise in a certain areaCoachingACoaching involves two or more people sitting down together to talk through issues that have come up recently at work, and analysing how they were managed and how they might be dealt with more effectively on subsequent occasions. Coaching thus transfers skills and information from one person to another in an on-the-job situation so that the work experience of the coach is used to advise and guide the individual being coached. It also allows successes and failures to be evaluated in a non-threatening atmosphere.BCoaching means influencing the learner's personal development, for example his or her confidence and ambition. It can take place any time during an individual's career. Coaching is intended to assist individuals to function more effectively, and it is a powerful learning model. It begins where skills-based training ends, and helps individuals to use formally learnt knowledge in day-to-day work and management situations. Individuals being coached are in a demanding situation with their coach, which requires them to consider their own behaviour and question their reasons for doing things.CThe coach professionally assists the career development of another individual, outside the normal manager/subordinate relationship. In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this. However, it can provide a space for discussion and feedback on topics such as people management and skills, behaviour patterns, confidence-building and time management. Through coaching, an organisation can meet skills shortages, discuss targets and indicate how employees should deal with challenging situations, all at short notice.DEffective coaches are usually those who get satisfaction from the success of others and who give time to the coaching role. Giving people coaching responsibilities can support their development, either by encouraging management potential through small-scale one-to-one assignments, or by providing added job satisfaction to managers who feel they are stuck in their present jobs. A coach is also a confidentialadviser, accustomed to developing positive and effective approaches to complex management, organisational and change problems.这篇文章讲的是培训(coaching)的作用。
第二辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Entertaining clients●Types of activities●Cost[思路点拨]【词汇&短语】促销赠品Complimentary presents 迎宾室Hospitality room招待费Entertainment allowance 定制Customize针对个人Personalize 有目的的Purposeful商业目的Business objectives 客户需求Customer demand包间Compartment 舒适的Cozy【句型点击】●间歇、停顿How shall I put it? 怎么说呢?Well, what I trying to say is…….. 我想说的是……..I’d like to begin by……●个人想法In my opinion, I’d say that…..The point is that…….Well, we should….【参考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office.When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we canhave an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients won’t feel that we are too purposeful.Cost is anther important factor when designing activities for clients. Higher expenses don’t necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based.Topic B: WHAT IS IMPORTANT WHEN ……?Choosing retail premises to rent●Location●Length of contract【词汇&短语】房东landlord 利润空间profit margin租户tenant 房屋结构building structure可持续发展sustainable development 合同到期exploration of contract繁荣boom prosperity 续签合同renew the contract租金rent 押金deposit【句型点击】●观点阐述Well, it seems to me that…….That’s true, but on the other hand…..●追加观点That’s just what/all I was thinking…..Well, the point I’m trying to make it that……Another thing I want to mention is……【参考范例】When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business.Besides, the length of contract is also an important factor in choosing retail premises because the retailer need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailer’s sustainable development.What’s more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord is preferred and necessary for a win-win situation.Topic C: WHAT IS IMPORTANT WHEN ……?Deciding on packaging for products●Image●Production process【词汇&短语】包装材料wrapper,packaging material 不可再生资源non-renewableresources 包装设计package design 有利环境的environmental-friendly顾客的青睐customer favor 肤浅的,表明的superficial【句型点击】●自然过渡How shall I put it? 怎么说呢?Actually…..That’s just how I see it …..●个人观点Personally, I think…..Frankly, I think….【参考范例】Packing of products concerns the fate of products because it arouses people’s desire for purchase. When deciding on packaging for products, we should take several things into consideration.First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customer’s favor.On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyer’s market. After all, in comparison with packaging, people are more sensitive to price.Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental-friendly.Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Selecting staff for promotion●Attitude to work●Current performance【词汇&短语】空缺职位vacancy 人事部personnel行政管理部administration 公关public relations总部head office 工资wages and salaries管理技能managerial skill 职业前景career prospect人力资源部human resources 团队协作teamwork【句型点击】●常用开始语Thank you for your questionThe answer is…Let me start with….In my viewIt is very likely that….●表达观点常用句What I am thinking is….Let me make my point very clear.It is crystal clear that…..There is no doubt that…..I am into the first opinion..【句型点击】When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to find workers who have great talents but are reluctant to make full contribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certain way so that you can know everyone’s capability.Thirdly, you can’t ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in one’scareer. Admittedly, it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.Topic B: WHAT IS IMPORTANT WHEN ……?Considering a career change●Further study or training●Opportunities for future promotion【词汇&短语】实际工资real wages 合并merger最终目标ultimate goal 个人收入personal income坏的影响adverse effect 工资价格螺旋上升wage-price spiral 精明的讨价还价交易horse-trading 无形资产intangible assets资格qualification 投资回报return on investment【句型点击】●更倾向于某一个选项I would take …….. as my priority 我会把……..作为我的首选项。
BEC剑桥商务英语(高级)2(总分22, 做题时间149分钟)SECTION 1 (Questions 1-8) -Look at the statements (marked 1-8) below and the five extracts from an article (marked A-E). -Which article (marked A-E) does each statement (marked 1-8) refer to? -You will need to use some of these letters (marked A-E) moreAManagers control other employees. This is a vital function of management that varies only in degree and style. One area of change threatens to reduce the degree substantially: the "dilution" of control downward. A key function from the beginning, control shares the collective essence of management with planning, organizing, staffing, and directing. Some would add two more: innovating and representing. Today, many prefer a less autocratic-sounding word, but the logic remains convincing: Somebody must "run things". By implication, monitoring that process is also necessary if an effective, profitable organization is to be realized.BSome control has already been diluted when the authority to make decisions in the boss''s name is delegated. Needed especially as organizations grow larger, delegation almost inevitably generates tension. Managers know they should and must delegate, for many reasons. No matter how skilled and experienced, one person canneither do everything nor make all necessary decisions. Even if that superhuman ability existed, the development of promotable subordinates would be compromised.CRegardless of how necessary and desirable, however, delegation remains difficult. Typically, managers view letting a "less qualified person" do the job as illogical. They also fear potential loss of power and control. Despite such resistance, recent years have seen greater pressure to delegate. Those who like to invent terminology might call the new situation "delegation-plus", or perhaps "macro-delegation". Even the basic word might be ready for retirement.DIn other words, long-existing delegation of authority down the chain of command has been supplemented greatly by widespread "empowerment". Decision-making has been "pushed downward" with a vengeance. Emphasis has been placed on decentralization and multiple teams. Causes are both philosophical and practical. Some see apervasive paradigm shift. A vigorous effort is being made in benchmark firms not only to seek constantly better ways to do things but to do so more democratically, for assumed long-run effectiveness. One way to do this is to push organizational decision-making downward. Practically speaking, this effort is complemented by widespread downsizing. The restructuring that accompanies it: often means reducing the number of middle managers. In the resulting "flat" organizations, those who remain wield broader spans of control or management, meaning they have more people to supervise.EDespite its popularity and even urgency, downward shifting provokes serious questions. Is it possible to reduce a manager''s operational control too much? Is the concept of "diminishing returns" likely, as in economic theory? The trend has been long ongoing! if that point does exist, how close are we? Is endless decentralization logical? Delegation per se does not have to compromise management control; should not, in fact, provided the needed skill exists. But the danger is always present.0. Controlling is significant in management however it changes to some extent. (E)SSS_SIMPLE_SIN1.However managers are afraid of losing control, the pressure to delegate has been seen recently.A B C D E F G H该问题分值: 0.125答案:DSSS_SIMPLE_SIN2.With the development of companies, more decision-makings are authorized in the boss's name.A B C D E F G H该问题分值: 0.125答案:BSSS_SIMPLE_SIN3.Companies should place their emphasis on decentralization and group work for philosophical and practical reasons.A B C D E F G H该问题分值: 0.125答案:HSSS_SIMPLE_SIN4.Definition of controlling reflects a democratic aspect of management.A B C D E F G H该问题分值: 0.125答案:ASSS_SIMPLE_SIN5.Empowerment is a good supplement to the delegation of authority downward.A B C D E F G H该问题分值: 0.125答案:HSSS_SIMPLE_SIN6.Though it is popular and urgent, downward shifting in management raises many serious questions.A B C D E F G H该问题分值: 0.125答案:ESSS_SIMPLE_SIN7.More rights have to be given to promotable subordinates, even though the boss is competent.A B C D E F G H该问题分值: 0.125答案:BSSS_SIMPLE_SIN8.Though nowadays many people like a more collective-sounding word, running and monitoring is also significant.A B C D E F G H该问题分值: 0.125答案:ASECTION 2 (Questions 9-14) -Read the passage below and choose the best sentence from the list (marked A,B,C…) to fill each of the blanks. -DO NOT use any choice more than once. -There is an example at the beginning (0) of the passage.In an uncertain economic environment, top management will be interested in asset management and flow management. (0) . They can represent over 50 percent of manufactures'' total asset, and more than 80 percent of wholesalers'' and retailers'' total assets.When top management mandates a reduction in accounts receivable and/or inventories, its objective is to improve cash flow and reduce **pany''s investment in assets. (9). But reduction in the terms of sale, or even enforcement of the stated terms of sale, in effect changes tile **ponent ofthe firm''s marketing mix. (10).The arbitrary reduction of accounts receivable and/or inventories in the absence of technological change or changes in the logistics system can have a devastating impact on corporate profit performance.(11). First, the change alters the manufacturer''s price and therefore **petitive position of its products, which may lead to decreased sales. Second, it **plicates the cash flow problems of the manufacturer''s customers. Forcing faster payment of invoices causes channel members to improve their cash flow by reducing their inventories of the manufacturer''s products. (12). This situation may also result in stock-out of the manufacturer''s products as the wholesale or retail level of the channel, further reducing sales volume.Similarly, a manufacturer''s policy of arbitrarily reducing inventory level to increase inventory sums, in the absence of a system change, may escalate transportation costs and/or production setup costs as the logistics system scrambles to achieve thespecified customer service levels with lower inventories (assuming**pany was efficiently and effectively distributing products prior to the policy change). (13). In this case, customer service levels would be eroded, and a decrease in market share might result. (14).A. However, if management concentrates on system changes that improve logistics efficiency and/or effectiveness, it may be able to satisfy all of the firm''s objectives.B. Usually, management assumes that revenues and other costs will remain the same.C. They do so by placing smaller, more frequent orders, which may increase total logistics cost for both the manufacturer and its customers.D. In either set of circumstances, the increased cost of transportation and/or production or the lost sales contribution could far exceed the savings in inventory carrying cost.E. If a manufacturer changes its terms of sale, for example, the effect on wholesalers and retailers will be twofold.F. In addition, simply reducing the level of inventory can significantly increase the cost of logistics if current inventories have been set at a level that allows the firm to achieve least total cost logistics for a desired level of customer service.G. Alternatively, pressure to reduce expenses may preclude the use of premium transportation or increased production setups to achieve the desired customer service levels with smaller inventory.H. The two **mon strategies used to improve cash flow and return on assets are: (l) reducing accounts receivable and (2) reducing the investment in inventory, as inventories and accounts receivable are a major portion of corporate assets.EXAMPLE:The correct answer for blank (0) is [H].SSS_SIMPLE_SIN9.A B C D E F G H该问题分值: 0.XX6667答案:BSSS_SIMPLE_SIN10.A B C D E F G H该问题分值: 0.XX6667答案:FSSS_SIMPLE_SIN11.A B C D E F G H该问题分值: 0.XX6667答案:ESSS_SIMPLE_SIN12.A B C D E F G H该问题分值: 0.XX6667答案:DSSS_SIMPLE_SIN13.A B C D E F G H该问题分值: 0.XX6667答案:GSSS_SIMPLE_SIN14.A B C D E F G H该问题分值: 0.XX6667答案:HSECTION 3 (Questions 15-20) -Read the article below and answer questions that follow.The tariff-jumping motive for FDI is well developed in the literature. The trade-of foreign firms typically face in these models is based on the level of the tariff when exporting versus the boardcost associated with setting up a manufacturing plant abroad. Other **pare the effects of tariffs with the effects of quota and voluntary export restraints (VERs) and have shown how the profit gain for foreign firms due to VERs lowers the propensity to engage in FDI. While the use of tariffs, quota and VERs has been reduced as a result of multilateral trade negotiations, the use of other trade policy instruments, notably antidumping, has increased. Recent empirical work has confirmed that the FDI response to antidumping actions is certainly not uncommon, in particular in case of antidumping actions targeting Japanese firms, in a recent study, analyses duty-jumping FDI by firms based in other countries than Japan. The antidumping jumping FDI is very limited in scale in case firms without international experience based in developing countries are targeted.Given the demonstrated importance of FDI responses to antidumping actions, it is surprising that the theoretical literature on the effects of antidumping law have by and large ignored the issue of antidumping jumping. In a symmetric model of two countries considering reciprocal (anti-)dumping and reciprocal FDI, they find that producers in both countries would gain from the abolition of antidumping law from the WTO statute. This result is driven by the fact that reciprocal antidumping jumping FDI **petition and reduces profits of domestic firms.All types of international price discrimination with the lower price charged in the EU can classify as dumping, at least for products for which there are close EU substitutes. We explicitly consider a clause in EU antidumping law that allows the EU administration to settle antidumping actions either by levying duties or by demanding price undertakings from the foreign exporting firms. Our model shows that this decision will depend on the objective function of the EU administration, which may vary between protecting the interests of EU industry only (maximizing producer surplus) and also taking into account the interests of consumers and user industries (maximizing EU social welfare). The former corresponds to the direct objective of antidumping law. Pursuing the latter is in line with the public interests'' embedded in EU antidumping law by which the EU Commission is held to consider repercussions on consumers and user industries. A second aspect of EU antidumping incorporated in the model is that the level of duties and price undertakings is typically determined by the degree to which foreign firms undercut EU producers'' prices on the EU market. This rule isapplied to ensure that antidumping measures remove the injury to EU industry. The rule limits the discretionary power of the EU administration in determining duty and price undertaking levels.Contrary to the symmetric model of Haland and Wooton, weexplicitly take on boardcost asymmetries, viz. a cost advantage of the foreign firm. Such a cost advantage is a most likely reason for price undercutting by foreign exporters resulting in antidumping actions. We allow cost advantages to be either ''firm-specific'', in which case they are internationally transferable through FDI, or''location specific''. We show that the occurrence of duty jumping FDI in the EU requires that the foreign firm''s cost advantage is at least partly firm specific. In the next section we present the model for the case of products which are sufficiently close substitutes (''like'' products) and firm-specific cost advantages, assuming that the EU administration is able to commit to antidumping actions before the foreign firm''s investment decision, and allowing two alternative policy objectives (producer surplus and social welfare).For this purpose we used a three-stage model. In the first stage, the EU administration decides whether to take antidumping measures, and if so, whether to levy a duty or allow a price undertaking. In the second stage the foreign firm decides whether to serve the EU market through export or FDI. In the third stage, the foreign firm is engaged in **petition with a local firm on the EU market, whichoffers close substitute products. Injury arises from a production cost advantage of the foreign firm, which may either be location specific, for example, based on lower foreign wages or firm specific like based on a transferable technological advantage.SSS_SINGLE_SEL15.According to the first paragraph, what does the study about tariff-jumping motive show?A The welfare and strategic effects of antidumping laws under alternative market structures.B Industries' incentives to petition for antidumping.C These studies show under which conditions foreign firms prefer to set up local production units over exporting when serving distant markets.D The potential effect of antidumping measures in strengthening collusive practices.该问题分值: 0.XX6667答案:CSSS_SINGLE_SEL16.What does the evidence show in the second paragraph?A The evidence suggests that EU firms show a comparable FDI response if they are targeted by US antidumping actions.B The evidence shows the possibility of a 'protection building equilibrium'.C A foreign firm that intends to engage in second period FDI increases its first period export in order to increase the level of protection faced by the rival foreign firm.D The evidence implies that they are concerned with the effects of economic integration involving the abolition of antidumping law.该问题分值: 0.XX6667答案:ASSS_SINGLE_SEL17.After reading the first three paragraphs, what do you think the two studies deal with?A The two studies examine antidumping jumping FDI in the context of EU antidumping practices.B Two studies deal with the relationship between antidumping and FDI.C They analyze the conditions under which antidumping jumping FDI occurs.D They explain the output and welfare effects of antidumping actions.该问题分值: 0.XX6667答案:BSSS_SINGLE_SEL18.What does the writer imply in the fourth paragraph?A An antidumping duty is akin to a tariff.B A price undertaking is a commitment by the foreign firm to raise its price.C The conditions under which undertakings are allowed are not well articulated in EU antidumping law.D An EU antidumping case can only be initiated when imports are dumped on the European market and cause material injury.该问题分值: 0.XX6667答案:DSSS_SINGLE_SEL19.From the fifth paragraph, in the case of cost advantages, what does FDI imply?A It implies that it is often a feature of exporters based in developing countries.B It implies that foreign firms relinquish their cost advantage and produce at the same marginal cost as those of EU producers.C It implies the differences in FDI responses between firms from developed and developing countries.D It implies that in EU antidumping practice, a substantial number of cases are settled through price-undertakings.该问题分值: 0.XX6667答案:BSSS_SINGLE_SEL20.What is the main theme of this article?A The article is about the effects of EU antidumping policy when foreign firms can jump antidumping duties in the EU.B The article shows that duty jumping or duty pre-empting FDI occurs if the EU administration has broader objectives.C The article is about the expectation of price undertakings reduces the incentives to engage in FDI and may even discourage.D The article shows that FDI as long as products are not too differentiated.该问题分值: 0.XX6667答案:ASECTION 4 (Questions 21-30) -Read the article below and choose the best answer to fill each blank from the 4 choices marked A,B,C, and D. -The answer for blank (0) has been given as an example.INTERNET: A COST-EFFECTIVE WAY TO PROMOTE BUSINESSThe Internet is changing the way people shop and purchase goods. It has created a new market (0) great opportunities for people running a small home-business and gives them a big advantage over the typical retail establishment. Before, if a customer wanted to buy a stereo for example, they had to jump into their car, go to a (31) stores to see who has the best price, deal with the traffic and wait in long lines, then make the purchase. With the Internet, (32) is done right from **fort of the consumer''s home. They simply point & click. There is (33) limit to the amount of business that a web merchant can bring in from on-line sales and it can be done right from your home. You are not limited to state or national boundaries. The whole world is your customer base! Compared to say a local flower shop (34) is limited to only the customers within that general area.The World Wide Web has created an avenue for individuals to set up shop and generate high profits (35) the expensive overhead costs of a brick and mortar storefront. It has given an opportunity for small businesses to give the appearance of a large, well-**pany, which puts (36) on a level playing field to compete (37) the**panies. It is a low-maintenance low-cost form of advertising your products and services. To get set up with your own on-line store is extremely easy and inexpensive. In fact, it''s the most cost-effective way to reach many thousands of buyers (38) the globe. Having a website is a must for (39) company doing business today to **petitive and offer convenience to (40) customers. If you don''t have a website, chances are **petitors will, and they will make the sale.EXAMPLE:The correct answer for blank (0) is “WITH ”.SSS_FILL21.该问题分值: 0.1答案:FEWSSS_FILL22.该问题分值: 0.1答案:THIS/ITSSS_FILL23.该问题分值: 0.1答案:NOSSS_FILL24.该问题分值: 0.1答案:THAT/WHICHSSS_FILL25.该问题分值: 0.1答案:WITHOUTSSS_FILL26.该问题分值: 0.1答案:THEMSSS_FILL27.该问题分值: 0.1答案:WITHSSS_FILL28.该问题分值: 0.1答案:ACROSSSSS_FILL29.该问题分值: 0.1答案:ANYSSS_FILL30.该问题分值: 0.1答案:THEIRSECTION 5 (Questions 31-40) -Read the article below, for each question 31-40, write ONE word in CAPITAL LETTERS in the blank (answer area). -There is an example at the beginning, (0).Promotions, Transfers, and SeparationsIn the past, employees stayed with a company for most or all of their working life. Today''s employees, however, are more (0) to change jobs several times as they search for better opportunities. In the United States, most organizations experience (21), costly employee (22) as employees leave for one reason or another. Turnover occurs because of promotions, transfers, and separations.A promotion is an advancement, or (23) movement within an organization to a position with increased authority, responsibility, and salary. In **panies, (24)—the length of time a person has been with **pany—is the key issue in determining who should be promoted.A transfer is a horizontal move from one job to another within a company. Transfers allow workers to obtain new skills or to find a new (25) within an organization when their old position has been (26) because of automation, decreased sales, or some other factors.A separation is the departure of the employee from the organization. Separations occur because of resignation, layoff, and retirement. Resignation is giving up one''s job (27). A layoff is (28) of employment due to slow business conditions, the elimination of specific jobs, or the closing of work facilities. Retirement is separation because of age or after a specified number of years of service.A well-organized human resources department strives to (29) losses due to separations and transfers because recruiting and training new employees is very expensive. A high turnover (30) in an organization may signal problems with the selection or training process or with **pensation program.A. ableB. impossibleC. aboutD. likelyEXAMPLE:The correct answer for blank (0) is D.SSS_SINGLE_SEL31.A considerableB considerateC consolableD comprehensive该问题分值: 0.1答案:ASSS_SINGLE_SELA workB transferC separationD turnover该问题分值: 0.1答案:DSSS_SINGLE_SEL 33.A horizontalB flatC verticalD fluctuating该问题分值: 0.1答案:CSSS_SINGLE_SEL 34.A numberB seniorityC experienceD sense该问题分值: 0.1答案:BSSS_SINGLE_SEL 35.A roleB positionC dutyD responsibility该问题分值: 0.1答案:BSSS_SINGLE_SEL 36.A evaluatedB changedC turnedD eliminated该问题分值: 0.1SSS_SINGLE_SEL37.A voluntarilyB by oneselfC automaticallyD passively该问题分值: 0.1答案:ASSS_SINGLE_SEL38.A decreaseB sensibilityC suspensionD pause该问题分值: 0.1答案:CSSS_SINGLE_SEL39.A reduceB increaseC minimizeD black out该问题分值: 0.1答案:CSSS_SINGLE_SEL40.A speed-upB rateC degreeD grade该问题分值: 0.1答案:BSECTION 6 (Questions 41-52) -Read the text below. -In most of the lines (41-52) there is ONE EXTRA WORD which is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct. -If a line is correct, writ0. Leadership is not about getting to do what they want to. If they did what TO00. they want, you wouldn''t be needed as a leader. Instead, leadership is about getting CORRECT41. people to do what they don''t want to do (or don''t think they can do so)—and be42. **mitted to doing it. This paradox lies at the heart of all great leadership.43. Unlike management, about which involves simply the care and feeding of your44. organizational elephant, great leadership gets that elephant to jump up. Anyone45. who knows anything about elephants knows about that they may run, they may46. stand on their hind legs, and they may kneel on their fore legs, they may roll over;47. but they don''t jump. And that''s what leadership is all aboutits getting organizations48. to do what they usually can''t do, i.e., getting out greatresults consistently. Now,49. you can''t do the jumping yourself. The elephant must do it out. You can''t push the50. elephant into the air. It must jump out of its own volition. Making the elephant51. jump involves that cultivating a special relationship between the leader and the52. people of the organization. Many misunderstand that relationship. They try to use fear and pain to spur the activity needed to achieve consistently great results. "Sure, I''ll get this elephant to jump. Just give me a cattle prod!" But inducing fear and pain are habit forming and ultimately destructive both to the leader and the people.SSS_FILL41.该问题分值: 0.XX33333答案:SOSSS_FILL42.该问题分值: 0.XX33333答案:CORRECTSSS_FILL43.该问题分值: 0.XX33333答案:ABOUTSSS_FILL44.该问题分值: 0.XX33333答案:UPSSS_FILL45.该问题分值: 0.XX33333答案:ABOUTSSS_FILL46.该问题分值: 0.XX33333答案:ANDSSS_FILL47.该问题分值: 0.XX33333答案:ITSSS_FILL48.该问题分值: 0.XX33333答案:OUTSSS_FILL49.该问题分值: 0.XX33333答案:OUTSSS_FILL50.该问题分值: 0.XX33333答案:OUTSSS_FILL51.该问题分值: 0.XX33333答案:THATSSS_FILL52.该问题分值: 0.XX33333答案:CORRECTPART 2 WRITING (45 MIN) SECTION 153.? The bar chart below shows the sales figures of two stores during a 9-year period.? Using the information of the chart, write a **paring the performances of the two stores.? Write 120—140 words on your Answer Sheet.SSS_TEXT_QUSTI该问题分值: 1答案:The aim of this report is to compare the performances of two stores, namely Robinsons and Olsons. The report is based on the sales figures between 1994 and 2003.In 1994, sales of Robinsons were at $ 10 million. During the following 5 years sales increased steadily and peaked at $15 million in 1999 . They then decreased significantly and ended down at $5 million in 2003.In contrast, sales of Olsons began lower at almost $ 5 million in 1994, then by 1999 had doubled and continued to perform well. In 2003 sales reached the margin of $ 16 million.To sum up, we can say that **panies performed well at the beginning of the period but then Olsons continued to increase whereas Robinsons dropped and ended at a lower point than at the beginning of the 9 year period.54.Question 2**pany hopes to get insights into the hiring of adults with mild mental retardation and its effects on the running of **pany. You have been asked to write a proposal for strategies of employing mentally disabled people in **pany.Write your proposal, including the following:a brief description of the current policy of **pany regarding the hiring of disabled peoplean analysis of mentally disabled people''s capability of performing certain tasks in **panya description of the benefits from hiring these people recommendations for training strategiesQuestion 3**pany, an international hotel business, has been considering expansion in a foreign country. You have been asked to write a brief report which evaluates a particular city''s potential of being the site for a new hotel.Write the report for your manager, including the following information:why the city is a good location for a new hotelwhat merit special attention if the hotel has to be successfulwhat needs further noticeQuestion 4Your manager has received a request from one employee for reimbursement for expenses of a business visit to customers. The manager has decided that some of the expenses should not be covered by **pany. You have been asked to write a letter informing this employee of this decision.Write the letter to the employee,acknowledging his right for reimbursement for some business expensesclarifying the expenses that will not be covered and explaining whystating the procedure for getting reimbursement from **panySSS_TEXT_QUSTI该问题分值: 0答案:Sample answer to question 3:Why New Horizons Hotels Should Develop a Hotel in PragueThis report is intended to imply a decision that New Horizons Hotels should open a five-star hotel in Prague staffed by an international management team and international workers. It is also suggestible that additional research be made to decide whether to build a new hotel or buy an existing property.Both a tourist and business destination, Prague is an attractive site for a new hotel. Prague needs many more hotel rooms than it has; occupancy is high.Competition for a five-star hotel is limited. TheIntercontinental is too old to be a **petitor) the Panorama and Park are not in the center of the city; and the International is a leisure spa, not a business hotel. To have the **petitive advantage. New Horizons' hotel should be located in the shopping and business center of the city with ample banquet and conference space, parking, and modem facilities such as a health center, sauna, pool, and squash court.The number of trained personnel to work in the tourism industryis insufficient. Managers do not understand Western management methods. Workers have not been trained to give friendly, high-quality service. And only a few people speak English and other Western languages. New Horizons should bring in an international management team and international workers to provide the service international travelers expect in a five-star hotel.More information is needed to decide whether to build a new hotel or buy an existing property. Building a new hotel would be the simplest option, since any existing building would need extensive revision. However, an existing building would have architectural and perhaps historic interest and might be more appealing to tourists.PART 3 LISTENING (30 MIN) NOTE: IN THE REAL TEST, YOU WILL HAVE EXTRA 10 MINUTES TO TRANSFER YOUR ANSWERS TO YOUR ANSWER SHEET. SECTION 1 (Questions 1-12) -You will hear 3 conversations or messages. -Write ONE or TWO words or a number in the numberedBUSINESS PRESENTATION。
BEC高级口语真题答案【剑桥BEC真题集第二辑】TEST 1A.客户关系:让客户感到受到重视的重要性B.公司发展:控制公司扩张的重要性C.营销:如何确保公司的代理商始终保持高效率PART 2A.Customer relations: the importanee of making customers feel valued.In my opinion, maintaining good customer relations is of vital importa nee to a bus in ess. If not, you may have no way to sell your products or services to customers. The n, there is no chaneefor you to make money. In order to establish good relations with your customers, you should make customers feel valued. There are a n umber of ways to make them feel valued. Firstly, you should have a frien dly attitude toward them and show respect for them. From time to time, ask them for their opinions and suggesti ons for improvement of your products or services. Secon dly, provide them with good after-sale service. Whe n they run into some problems ordifficulties, offer them with help as soon as possible. When something has gone wrong with your products they have purchased, send your tech ni cia ns as soon as possible.B Company growth, the importance to a company of con trolli ng expa nsionAs we know, every company nowadays seeks for growth and development in order to survive in the highly competitive world. But we have to remember that expa nsion should be made in a con trolled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the compa ny. For in sta nee, a departme nt store in our city used to be very prosperous before it sought for expa nsion. A few years ago, it began establishing branch stores in other cities throughout the prov in ce. With in a period of two years, scores of bran ches had bee n sep up in and outside the prov in ce. At first, bus in ess was okay and everyth ing went well. The n, some problems bega n to occur due to lack of funds and skilled man agerial staff. A couple of years later, the department store simply went bankrupt. This is a less on for us to lear n.C. Marketing,how to ensure that agents maintain a high level of effective ness whe n represe nting a compa ny As we all know, sig ning an age ncy agreeme nt with a firm is a customary practice inmarketing. In order to ensure they maintains a high level of effective ness, I thi nk, firstly make an attractive en courageme nt program, that is, to set up clear target for the age nt. If the age nt reaches the set target, a dece nt reared will be offered. If he fails to do so, he will not get the commissi on. Sec ond, check and supervise the process or progress of the marketing campaig n laun ched by your age nt. If somethi ng has gone wrong, immediately correct it. If your age nt runs into difficulties, you should offer a hand without any delay .In other words, let your age nt know that he is trusted and he is not work ing alone.PART 3A.Our company is planning to introduce a suggestion scheme so as toen courage staff members at all levels to con tribute ideas and suggesti ons. Do you have any ideas as to the ways of setting up such a scheme so that all staff can make con tributi ons?B.I have heard of that. I think this is quite good for thefuture development of our company. As for ways of setting upsuch a scheme, the first step come to my mind is to get agroup of people together to orga nize a committee. The majortask for them is to draw up some staff members.A. That ' sounds good. But who do you think should be chose n asthe member of the committee? The head of each department, orsome professional people from outside?B. Some departme nt leaders can be in eluded, but not every one ofthem. We may select a couple of senior con sulta nts of our compa ny to be put on the committee. And ordi nary staff members should also be represe nted in the committee, so that voices from shop floors can heard.A.Yeah. I think each departme nt may prepare a box for collecting ideas and the box should be put at a place where all staff can have an easy access. A special colum n can be created onthe compa ny ' website for idea collecti on since in ter netis almost available for all staff members.B.As for the evaluati on of suggesti ons, of course it is thecommittee that will have the final say. The committeeis supposed to draw up specific sta ndards for the sake ofevaluati ng, qua ntitative and finan cial sta ndards, for insta nee.A. You are right. And specific rewards should be also be announ cedto all members of staff so as to en courage them to offervaluable suggestions …【剑桥BEC真题集第二辑】TEST 2A.沟通技能:给录用的员工培训外语的重要性B.广告:如何选择合适的机构处理公司公告C.财政:如何决定公司是否上市PART 2m uni cati on skills: the importa nee of foreig nIan guage training for selected employees.In my opinion, it is very important to provide se ectedemployees with foreig n Ian guage training. As we all know, globalization brings many chances of internationalbus in ess cooperati on. Employees are likely to deal with foreig n customers or clie nts, or travel abroad on bus in ess, so a good comma nd of foreig n Ian guages is importa nt.Therefore, i n order to help employees to accomplish their task, foreign Ianguage training should be offered,especially to those selected ones who involve in the in ter nati onal market, so that they can shoulder up the resp on sibility soon.B.Advertising: how to select a suitable agency to handle a company 'advertisingIn order to select a suitable age ncy to han dle a compa ny ' advertising, I think the following three points should be con sidered. First, the selected age ncy should have a good track record and a good reputation, which may ensure profo und kno wledge in desig ning, produc ing and publishing advertising. Second, the size of the agencyshould be take n into con siderati on. The larger the size, the more powerful it may be. Third, comm uni cati on is necessary to know whether the age ncy is familiar withthe features of the company and its products.C. Finan ce: how to decide whether to float a company on the stock marketSeveral aspects should be considered before you decide whether to float a company on the stock market or not. First, the adva ntages brought by this should be take n into full view. Sec ond, the policy concerning list ing a compa ny onto the stock market should be checked to see whether aPART 3A. Our compa ny will ope n a new branch in ano ther partthe coun try. Therefore, some members of staff n eed tobe sent there to do bus in ess. This is good n ews for usbecause it means our compa ny is grow ing.B. Yes, it certainly is. But it is a problem to make relocationattractive for staff, since it is far from here and not many people want to work there. Away from face-to-face compa ny meets the requireme nts. Third, responsibilities that a listing company has be bear shou be fully un derstood, such as disclosure of director ' all kindsof expe nses, tax and so on.the Idduty, oftheir families and old co-workers, they may feel Ionely and less-motivated.A. That ' a problem. But I think the company can offer somefinancial incentives to those who are to be assigned there, for example, relocation allowanee.B. Good idea. Besides, the company can address the staff ' housingneed by relocating or establishing temporary perma nent hous ing arran geme nt for them.A. I agree. The company should provide staff sufficientinformation about the new location.B. Yes, the information about the local people can culture is veryuseful and important. That can help them get prepared before they are sent there.A. Andso is the information about the surrounding le 'withen viro nmen t, i ncludi ng climate, local customs, peop livi ng habits, etc. B. I couldn 'agree with you any more. All the informati youmentioned will make them adjust to the new wo place. on rk【剑桥BEC真题集第二辑】TEST 3PART 2A. Pers onnel man ageme nt: the importa nee to a compa ny of hav ing well-motivated staffFirst of all, having well-motivated staff ensures better productivity. Whe n an employee is highly motivated, there should be nothing to preve nt him from devot ing himself to the job. He will be very proactive to his responsibilities. This will significantly reduce wasted time and effort, which in turn can enhanceproductivity and overall performa nee. Sec on d, I thi nk a well-motivated staff will show greater loyalty and commitment to the company since a high level of motivation usually is a result of satisfacti on with the job and the firm. Compa ny loyalty in turn will greatly reduce turno ver level and help retain the best brain n eeded by the firm. Fin ally, if every one is very motivated at work, staff morale in the firm will also be boosted. Just imagi ne if every one around you is so drive n and en thusiastic, how can you possibly be imm une to that atmosphere? We are most likely to make the most of our talents and achieve our personal best in such an environment. That 'all. Thank you.B Strategic planning,how to decide whether to purchase or rent compa ny premisesFirst of all, we should make sure that we check the financial situation of our company before we decide whether to purchase or torent compa ny remises. As we all know we will have to spend much more money in purchasing premises than renting them. Therefore, we should check our company' financial situation to see whether we now have eno ugh money to purchase premises. Any ignorance of current financial situation will break company ' cash flow or even undermine the company ' no rmal producti on. Secon dly, we should ask ourselves the aim that makes us purchase or rent premises. Do we want to set up our headquarters for a Iong-term investigation which will definitely need us to purchase buildings or just build a branch for a short-term project which requires only some ren ted houses? After all these careful studies we can fin ally make our decisi on.C.Sales,how to ensure that price levels for new products are set appropriatelyFirst, we should consider the cost of our new products before we put them in to the market. The price level we should set at least in cludes all the cost and in vestme nt and makes us gain some margins. Sec ond, we should carry out an in vestigati on or market researchin the target market to see what price level can be accepted by our potential customers. We will also have to study the consumers' habits and the popularity of our new products in the target market. On ly through these comprehe nsive in vestigati ons can we ensurethe appropriate price levels of our new products.PART 3A.You know, our company is considering providing a fitness centreon the premises to help employees improve their health and fit ness. What ben efits do you think the fitn ess centre can bring for our compa ny?B.The fitness centre can provide facilities for the staff to exercise. We all know that proper physical exercise is good for health. It helps burn calories and discharge acidic wastes. It also tones muscles and helps build a lean and muscular body. Through exercise, many people lose weight and improve their health. Also, through exercises, we are feeling strong and well. We feel happy and ready for anything. We may enjoy our work and life.A. Y es, I totally agree with you. Through exercises the staff can keep healthy and relax from the tension of work. In this way, they can improve the work ing efficie ncy and do more work for our compa ny. Therefore, the compa ny will gai n more profits.B. That s true. And I also believe that the fitness centre will simulate the staff 's en thusiasm for both work and life. The staff will become more faithful to the compa ny si nee they will be aware that the company has been treating them well.A.Exactly. The n how to promote the n eed for health and fitn ess to all staff?B.In my opinion, in order to promote the n eed for health and fitness to all staff, lectures should be given by some experts invited to make the staff conscious of the importa nee of the exercises to health, and the importa neeof health to life and work. The experts' talk must be convincing eno ugh to make it possible for the staff to accept the idea of exercises.A. Yes, this idea sounds effective. Moreover, I think our company had better invite some professional coaches to guide the staff in a proper way of exercis ing and buildi ng or shapes. After all, professional coaches know very well how to help people develop interests in exercise. And the proper ways of exercis ing seem to be effective to improve the health of the staff.【剑桥BEC真题集第二辑】TEST 4A.市场调查:调查了解顾客习惯和态度的重要性B.财务管理:怎样为公司找到消减成本的方法C.交流沟通:怎样在公司内部不同部门之间建立有效的工作关系PART 2A.Market research: the importance of finding out about customers 'habits and attitudes.As we all know, your customer s habits and attitudes will exert a great in flue nee on the producti on and sales of your products, or services. Customer s habits, especially their con sum ing habits,will decide to what exte nt they can accept the price of your products, which will directly affect the pric ing of your products. Customer "s attitudes towards your products or service reflect thequality of your products or services and will decide whether your products or services can rema in popular in the market. So if you carry out research to find out about their habits and attitudes, you can gear the production and sales of your products towards a right directi on.B Financial management: how to identify ways ofreduc ing costs in a compa nyThe gen eral purpose of a compa ny is to make profits, and reduc ing costs, which in tur n will ben efit the customers. One way to reduce costs is to set up a system in which staff members could work effectively .In other words, give full play to people. Let every one in the company make best use of their talents and skills, and thus will reduce the labor cost. Ano ther way is preve nt any waste of materials in producti on, by updati ng equipme nt and tech no logy, for instanee. Improving management efficiency is also an approach to reduce the overheads of a company, say, by simplify ing some procedures of doing bus in ess.munication: how to achieve an effective working relati on ship betwee n differe nt departme nts with in a compa ny?First, we should try our best to create a team spirit within the company and between different departments so members from different departments can know the importa nee of team work. They will realize that what they are doing now is not just for their own departments, but for the well-be ing of the whole compa ny. In this way therewill be a sound environment of mutual help and mutual trust between different departments, which can help all members to work effectively. Second, compa ny should do something to help people from different departments to un dersta nd and comm uni cate with each other. For example, we can hold regular gatherings in which every one can have the cha nee to know each other, speak to each other and share their experiences in work so that they will work in a spirit of sharing differences while reta ining comm on ground. PART 3A.Incen tive schemes have become a very popular form of employee ben efits as they work as a reward scheme for the most productive people in the compa ny. What ben efits do you think an incentive scheme for staff would bring to the compa ny?B.By linking ben efits to targets mea ns that employees are encouraged to work hard and are rewarded when they reach the targets. As for the ben efits brought by an incen tive scheme to the compa ny, the most obvious one is the improveme nt of productivity and effective ness of staff.A. I totally agree with you. Good incentive schemes will help to improve the bus in ess of a compa ny with its staff s enthusiasm in hard work, and attract more excellent talents to join it. Then, in your opinion, what incentive schemes should be arran ged to en courage the employees? B」think a company should offer the health and well-bei ng in sura nee, allowa nee for tran sport and travel,proper and timely bonu ses for additi onal job, etc. Also, a system of honoring and rewarding those employees who have made more contributions should be set up to stimulate the staff ' working enthusiasm.A.Y es, performa nce-related pay is perhaps the best way of an incentives scheme. In addition, in the case of bonus, which is also a type of employee incentive scheme, the employee may not know whether or not they will qualify for a bonus, and of what size it will be, un til it is actually paid. Incentives do not necessarily have to be financial. Other popular employee incentives include extra holiday time offered to those who meet or exceed targets.B」agree with you. Also, probably flexible time of worki ng is another good incentive scheme, especially for women workers who have childre n, because the staff can arrange and bala nee their work and family.【剑桥BEC真题集第三辑】TEST 1A.与客户关系:忠实顾客关于产品的意见对公司的重要性B.员工的发展:为员工设计有效的职业规划对公司发展的重要性C.企业发展策略:怎样保持公司股东的信心PART 2A Customer relations, the importance to a company of reliablecustomer of opini ons of productsThe reliable customers' opinions play an important role when a company wants to stay ahead in the fiercecompetiti on as well as in the market. So the evaluati on and judgment of reliable customers will serve as valuable clues for a compa ny to improve its products. The compa ny can take the feedback in to con siderati on whe n it tries to upgrade its products or develop new on es.B.Development: the importanee to a company of develop ing effective career pla ns for staffA successful company should have effective career plans for its staff. It is n ot only ben eficial to staff members, but also to the company itself.With admirable career pla ns, a compa ny will become very attractive to talented personnel, so it will be easier for the compa ny to recruit new staff of high quality and that will enhance the compa ny ' competitive stre ngth.On the other hand, effective career plans will also help staff improve themselves. They will become more creative in research and developme nt, devoted themselves to their jobs, and become much more loyal to the compa ny.Therefore, a good career pla n will ben efit both the compa ny andits staff.C.Busin ess strate how to maintain the con fide nce of company share holders.Shareholders' con fide nce is very crucial for every compa ny. In order to maintain the shareholders'con fide nee, Firstly, the compa ny n eed to expla in to them certa in things about stock market dyn amics and fluctuations. In addition, companies should try their best to improve the bus in ess and in crease the sales in come, so that the shareholders can get more profits from their investment. Also, a company had better offer regular in formati on about the bus in ess to let the shareholders know the company is in good conditions. In that they can be more con fide nt about the compa ny. (shareholder are very important to a company, because they buy the stocks of the compa ny and therefore, prov capital for the company, so the company can sufficie nt finan cial resources to operate and develop.) PART 3 A. Our compa ny is located in the busy city cen ter and a of staff complain that it takes them too much time on the way to work. We have to take some measure. Can you offer some suggestions to help solve this problem ? B. Y es, the traffic jam takes us too should encourage mea ns in stead of case de keep lo t is heavy in rush hours and the traffic much time. I think the government people to use more public transport driving private cares. Therefore, the traffic jam will be reduced, and the buses or cars can run faster. It is also ben eficial to our en vir onment.our staff can make their own choices. Now let ' move to the second topic: what the effects might be of allo staff to workflexible hours?B. Flexible work alter natives may be the sin gle importa nt factor in allowi ng us to create the lives we wa forourselves and our families. Some flexible work optioins serve tospread existi ng jobs further, creat ing a model for a saner, more huma ne work system.A. Yes, I agree with you. Flexible work can help the staff fittogether the sometimes irregular pieces of a modem lifestyle: family dema nds, professi onal requireme nts, personal needs for A. Yes, it makes sense. But public transport is not as convenient as private cars. You have to wait for the bus, and set out earlier. Also it usually very crowded on the bus. However, if you have your own care, you yourself may of have con trol over the time, and you can enjoy the ease traveli ng to and from walk. B. But tak ing buses is cheap and you don 'n eed to worry about the troubles related to your own care, while owning a car will cost more money and bring more trouble maintenan ce, and park ing, etc. A. So it seems that we two can hardly agree with other. Since we have analysed the advantages disadvantages of public transport and private trans such each and po 戊 wingmostvariety. Flexible work is also practical and worthwhile for companies. Many a company has adopted this practice and ben efited from doing so.B. you can say that again. Besides, adopting flexible work system can improve employees' morale, and meet the needs of employees with children and other outside dema nds.【剑桥BEC真题集第三辑】TEST 2A.质量监控:公司对自己的产品和服务实行质量监控的重要性B.信心管理:怎样保证信息在公司内部受到有效的管理\C.财务规划:影响合理定价策略的因素PART 2A. Quality control: the importance to a company of mon itori ng the quality of its goods and servicesThere are so many similar products in the market and customer will decide from which producer they should purchase goods or services. In almost cases, they will first con sider the quality and reputati on of the compa ny. If that supplier has a good record of consistent quality and service, a potential customer is more likely to purchase their products. Also, only with high quality sta ndard can a company maintain its customer loyalty and attract more new customers.B.In formati on man ageme nt: how to en sure thatin formati on is man aged effectively withi n a compa nyInformation management within a company is of great significanee toa company. To some extent, it means life and death to a compa ny. A comm on way to man age in formati on is to set up a system and assig n certa in people to take charge of the work. On one hand, con fide ntial in formati on will be kept secret and safe, so as to have the rights and ben efits of the compa ny protected; on the other hand, other information should be circulated in time with in the compa ny so that un dersta nding will bedeepened among departments and staff members, which will be of great value to growth of the compa ny.C.Fin ancial pla nning: the factors in volved in decidi ng on appropriate pric ing strategies.Selecting a pricing strategy for your product is critical, because price is the most highly visible element of all marketing efforts. Firstly, the main factor is the product itself: the cost of producing plus your expecting profit. Sec on dly, similar products of the rival firms: What are their prices? What are your product ' competitive adva ntages? In what aspect does your product superior to others? This can add extra value to your product. Last but not least, you target customer: Whether they are wealthy or not? Can they afford the price?PART 3A.Our company is going to take over another company. In order toencourage staff from both companies to work together effectively, we should take some measures. In your opinion, what kinds of workprojects and leisure activities would be suitable to en courage teamwork?B.I think active leisure activities should be considered, in cluding en ergetic activities that also require one to use mentalpower. We can go hiking, camping, fishing. I think theseactivities can enhance staff' cooperative spirits.A.Y es, such activities are very relax ing, especially hiki ngand camp ing, which are won derful experie nee that will help us forget our stress. Besides, playi ng basketball orvolleyball can also help a lot to promote the spirit ofcooperation and friendship.B.Right. Through these activities, people from differe neecompanies will become more familiar to each other, and knoweach other better, which makes it easier for them to comm unicate with each other in their work. And by the way, what' the importanee of teamwork for the staff in your opinion?A.Encouraging teamwork and keeping schedule are importa nt to managi ng a project. First, if you work in a team, you can easily come up with creative ideas and share your ideas. You know, two heads are better than one, as the saying goes. If you get into trouble, others will help you.B.I quite agree with you. I n my view teamwork is a key element forsuccess in today' world. It facilitates in teracti on betwee n staff and helps absorb in formati on and retain kno wledge. Byusing teamwork we can make this complicated work become simple and easy, and we can create a sound and effective comm uni cati on with the project and mon itor the comm uni cati on betwee n members as well as the comm uni cati on betwee n the boss andsubordi nates. In additi on, in a team every one triesto help others in their work and a lot of problems can be solved quickly after they occur.A. Yes, the man agers can thus save the en ergy and time fortrouble-shoot ing. In this way our compa ny can become a un ited one. Research and comm on sense also tell us that having teams that work well together usually results in several importa nt bus in ess ben efits: improved performa nee, in creasedproductivity, in creasedcreativity, in creased sense of employee motivati on and bel onging. Effective teamwork also improves in dividual and overall performa nee. As a result, our new compa ny is able to bloom in the bus in ess.【剑桥BEC真题集第三辑】TEST 3A.员工关系:公司给所有员工提供一定便利的重要性B.技术:公司定期更新技术设备的必要性C.战略规划:在机构内部有效完成变革所涉及的因素Part 2A. Staff relati ons: the imp o什anee of a company providing a rangeof facilities for all staff.In my opinion, staff relati ons play an importa nt role in the development of a company. Thus, it is significant for the company to provide a range of facilities for all staff to establish good staff relati ons.Firstly, in this way staff will feel they are valued and their con tributi on is recog ni zed by the compa ny. (staff morale) Secon dly, the facilities make it easier for the staff to carry out their tasks. As a result, staff can devote more time to their work and serve the company more efficiently and faithfully. Then the company tends to run smoothly and become successful. (improve the working environment, makes it more attractive to clients )B Technology the importance to a company 讦 regularlyupgradi ng its tech no logical equipme ntNowadays, with the quick development of scienee and tech no logy, it is very n ecessary for a compa ny to regularly upgrade its tech no logical equipme nt.First, this can help to improve the work efficie ncy. Sec ond, new tech no logical equipme nt can help set up a good image for a compa ny, thus leav ing a good impressi on on clie nts. Third, this can help to broaden staff ' horizon. They will be in formed of the latest developme nt in the world, particularly in their own field. Therefore, regularly upgradi ng the tech no logical equipme nt can ben efit a compa ny a lot.C. Strategicpossible parts they don ' like. Third, staff should be en couraged to give their feedback ,and accordi ngly, some planning: the factors involved in managing change effectively withi n an organizatio nman age cha nge effectively withi n In order toorga ni zation, conanFirst, it is very important to find a proper way to introducechange to staff, for this will decide response to opport un itiesemphasized, their change to some degree. Second, the brought by the cha nge should which can help to shiftstaff ' focus newbe on。
剑桥商务英语高级真题集听力原文为了让大家更好的准备商务英语BEC考试,给大家整理一下剑桥BEC商务英语考试高级真题,下面就和大家分享,来欣赏一下吧。
剑桥商务英语高级真题集听力原文1This is the Business English Cer ficate Higher 2, Listening Test 1. Part One. Ques ons 1 to 12. You will hear the introduc on to a seminar, called the Business Master Class, about the use of Informa on Technology in the workplace. As you listen, for ques ons 1 to 12, complete the notes, using up to three words or a number. A er you have listened once, replay the recording. You now have forty-five seconds to read through the notes. [pause] Now listen, and complete the notes. [pause] Woman: Good morning everyone and welcome. Thanks for coming. My name is Jane Watson and I look forward to mee ng you all personally. Some of you are here just for today, others, I know, will be a ending for all three days. I’m just going to say a few words on behalf of my company who have organised this event, Global Conferences plc. As you know, today’s seminar is The Business Master Class, to be conducted by our dis nguished guest who I will introduce in a moment. But first a few quick points of organisa on which perhaps you’d like to note. All the sessions will take place in this hotel except for the last session on Tomorrow’s So ware, which will be at the New City Hotel. We will meet there at 2pm and this will give us a chance to see in ac on some of the things we have been discussing. A map with direc ons to the New City Hotel is available from me if you wish to make your own way. Alterna vely there will be a bus going there at 1.30pm. There is limited car parking at the New City Hotel so if you wish to drive there you will need a permit. You can get one from the conference office. Now to the reason we are all here. We are very fortunate to have a seminar today led by Dr Mar n Sangalli, one of the most prominent and well-respected commentators in the world business community. He’s been asked to advise many large corpora ons. He is a specialist in the strategic use of Informa on Technology in banking, pharmaceu cals and retail. He has his own company called Logic Solu ons, which consults with some of the biggest names in the world of business. He is also an adviser to Intertel and a non-execu ve director of Global Conferences. Thousands of business and technology managers have benefited from reading his best-selling book, Intelligent Change. Always inspiring and thought provoking, his ideas have helped hundreds of organisa ons to gain lyst. Dr a glimpse of the future. He is Europe’s most famous IT ana Sangalli - welcome. Man: Thank you Jane, for that fla ering introduc on. I hope I can live up to it. So to begin. There are two main difficul es facing all corpora ons today. Firstly, how to make themselves more customer-driven. Secondly, and as a result of that, is the ques on of how to go about the major task of developing and implemen ng new organisa onal structures. This is a senior management session and is designed to provide you with two things. I hope that by the end of the session you will be equipped to design your own framework for ac on. To help you do this you will also be able to life case studies that I’ve been take away documenta on of real- involved in. So, if you would like to look at the screen... 剑桥商务英语高级真题集听力原文2this is the Business English Cer ficate Higher 2, Listening Test 2. Part One. Ques ons 1 to 12. You will hear a consultant giving a talk to a group of UK business people about expor ng to the United Arab Emirates (UAE). As you listen, for ques ons 1 to 12, complete the notes, using up to three words or a number. A er you have listened once, replay the recording. You now have forty-five seconds to read through the notes. [pause] Now listen, and complete the notes. [pause] Man: Welcome ladies and gentlemen to the fourth in our series of brief country profiles for companies who are thinking of extending their trading ac vi es into new areas. Our chosen country this a ernoon is the United Arab Emirates or UAE. Now, in geographical terms it is rela vely small but what makes it very significant in commercial terms is its high purchasing power. The two most important ci es, from a commercial point of view at least, are Dubai City and Abu Dhabi City, par cularly the former. It is important to remember that the UAE has always been a distribu on centre through which goods pass to neighbouring countries. Another point is that in recent years the UAE government has made the legal framework much more user-friendly by simplifying commercial law. What are they like as people to trade with? What are they looking for from you, the poten al exporter? Firstly, UAE customers are very knowledgeable about the latest trends. They’re not interested in last year’s fashions or products. They are only interested in the most up-to-date, high-quality products at a keen price. Like everyone else they don’t like unreliability, whether in terms of ge ng the goods there when you promised them or the performance of the product itself. Above all, however, they insist on your mee ng their high expecta ons regarding a er-sales service. And being a small market, geographically speaking, businessmen tend to know each other, so once you do a good job for one customer, then the news travels fast round the UAE and you’ll soon be ge ng orders from other agencies or whatever, - it also works the because they’ve heard about you. But be warned other way! Another point to bear in mind that’s true of nearly all markets, but, believe me, it is par cularly true of the UAE: don’t imagine mailshots or emails are going to produce good results. Local businesspeople don’t just prefer a personal visit, they insist on it; it’s the only approach possible.Now, how to get started: so what are the various ways of selling goods and services in the UAE? What I would recommend, to make your first contacts, is a ending a trade fair - one of the many held in Dubai. Having made your contacts, there are various op ons open to you. The most popular way to start is with direct sales to local contractors. This method is fine for one-off deals or where you just want to try things out. On the other hand, if you’re thinking of supplying goods or services to a government body then you’ve got to have a local agent. Lastly, there’s the branch office op on or the possibility of going into a joint venture with a local partner. It is always an expensive op on, and the UAE is no excep on in this. In general, I would advise exporters to gain at least five years’ experience in the case of the UAE before opening a branch office there, although of course there could be excep ons to this. Now as far as import documenta on is concerned... [pause] Now listen to the recording again. [pause] That is the end of Part One. You now have twenty seconds to check your answers. [pause] Part Two. Ques ons 13 to 22. You will hear five different people talking about the reloca on of their business premises. For each extract there are two tasks. Look at Task One. For each ques on 13-17, choose the reason given for deciding to relocate the company premises, from the list A-H. Now look at Task Two. For each ques on 18-22, choose the problem described that arose a er the reloca on, from the list A-H. A er you have listened once, replay the recording. You now have thirty seconds to read the two lists. 剑桥商务英语高级真题集听力原文31 to 12. You will hear a spokesperson telling a group of business people about the Business Support Agency- an organisa on which distributes business and research grants. As you listen, for ques ons 1 to 12, complete the notes, using up to three words or a number. A er you have listened once, replay the recording. You now have forty-five seconds to read through the notes. [pause] Now listen, and complete the notes. [pause] Woman: Thank you everybody, thank you. The Business Support Agency or BSA are very proud of the part we play in the development of business success. Today I’ll give you a bit of background on the Agency, and then outline the steps involved in applying for support. OK? What we do, basically, is distribute financial support from our funds, which come from the central government Department of Educa on on the one hand, and then that sum is matched - the – by contribu ons from a amount fluctuates on a yearly basis number of mul na onal companies. We then follow the procedures I’ll be outlining in a moment. Some examples of this - I’ll work, if you’re interested, can be seen in our annual report egan, we’ve given out leave copies out for you to look at. Since we bover three hundred grants. We made twenty awards last year alone, five next year. But we’re and expect that figure to rise to twenty-not simply giving this money away - our criteria are strict. So, how do you apply? Well, there are four steps to making an applica on. In the first place, you should get in touch with our Project Coordina ng Office. You can call them on 0188 45 45 45 and express your interest. They’ll then send you an applica on form. It’s must warn you, and you’ll need to fill in quite a lengthy document, I informa on about the history of your company, outline your requirements, and include the predicted benefits. That gives us the beginning of a picture and enables us to make an ini al decision about whether to proceed any further. The third step would be having a mee ng with one of our regional consultants. This involves talking through your ideas for development if you get the grant and should help you to focus clearly on your exact needs. And the fourth step is producing a full plan, which needs to include all costs and dates. By this me, both sides will have a very clear picture. Now, all this obviously takes up quite some me, and you need to think carefully about which personnel within your organisa on are going to be available to put in the necessary work. OK, well that’s then your role finished for the me being. Meanwhile, we con nue to go through your plans in detail. Ul mately, whether or not you get a grant will be decided by our central commi ee. This consists of representa ves from our funding bodies and a panel of experts. For logis cal reasons, they only meet every three months, so it can take a while for you to hear from us. Now, assuming you are successful - and around eighty per cent of applica ons are - the BSA will be looking to fund seventy per cent of your overall requirement. That propor on is up from a maximum of sixty per cent last year. The payment will be made in quarterly instalments. This has proved to be the most generally useful method all round. The last job for you will be coming up with a progress review, which you need to do at the end of the first year. Right, well, are there any ques ons? 剑桥商务英语高级真题集听力原文42. You will hear a representa ve of a company which organises trade fairs for academic recruitment. She is talking to a group of prospec ve clients. As you listen, for ques ons 1 to 12, complete the notes, using up to three words or a number. A er you have listened once, replay the recording. You now have forty-five seconds to read through the notes. [pause] Now listen, and complete the notes. [pause] Woman: OK... well thank you very much everyone. First of all I’d like to introduce myself and my company. I’m Paula Shandling from Praxis Academi c Recruitment Fairs and I’m here today to tell you a li le about our opera ons in various parts of the world and the specialist services we offer to make our exhibi ons well known for being cost and me effec ve - reaching your target audience with the minimum of effort on your part. Now firstly I should explain that the main geographical area we serve is Central America. But, and, I understand this is the area of interest for most of the audience here today, we are currently expanding into South-East Asia. Right, regarding our exhibi on package, we believe we offer a very comprehensive deal to the prospec ve exhibitor. We have found over the years that clients prefer to have a self- contained package rather than spending me nego a ng add-ons. And because of this we have been able to keep the cost to a minimum. And what that includes is, as you can see, the exhibi on stand. Of course, you can’t get very far in an exhibi on without one of those rything to the venue –and also full materials delivery. We’ll get evefor you safely. And a very popular recent addi on to the package has been the local trade guide. This has proved very successful because it includes lots of specific informa on about local condi ons - hours of work, past pa erns of enrolment in situ, etcetera, etcetera. Now, as well as the full package on site, as it were, we are well aware that one of the most wasteful and demo va ng aspects of fairs from your point of view is the me spent dealing with casual enquirers. For this reason we have been developing over the past two years what we call a ‘filtering system’. By this we mean our set of strategies developed to virtually guarantee that enquirers at your stand are genuine poten al customers i.e. mature individuals with the appropriate means, and all this means that you maximise quality contact with poten al customers. Now, how our filtering system works is through our targeted adver sing and what this essen ally means in the case of academic recruitment is to run adverts in academic journals, which of course we research thoroughly to keep up to date, and secondly through our own website. A recent development has been the service we offer to put your business informa on onto our website a month in advance of the fair and retain on the site for six months. Right now, there are other features of our fairs which we adapt to local condi ons –what we call ‘context-sensi ve’ features. They are, as you can see, suitable opening mes that means you have access when needed and that can make a lot of difference to the number of people a ending, plus our interpreter service, par cularly useful for undergraduate enquirers wishing to take advantage of language support services in your ins tu ons. A few prac cal details now - you can get more informa on from the publicity leaflet which I distributed at the beginning of the talk. This will tell you about venues and about special services and finally about costs. [pause] Now listen to the recording again. [pause] That is the end of Part One. You now have twenty seconds to check your answers. [pause] 。
bec高级真题第二及答案解析BEC 高级真题第二及答案解析BEC(商务英语证书)高级是一项针对专业商业背景的英语能力考试,通过BEC高级考试可以证明自己在商务交流中具备高级英语能力。
本文将对BEC高级考试第二套真题及其答案进行解析,帮助考生更好地理解考试题型,准备考试。
一、阅读理解本次BEC高级考试第二套真题的第一篇阅读材料是关于跨文化管理的。
该文章主要讲述了全球化时代中,跨国公司如何更好地管理不同文化背景的员工。
在题目中,考生需要根据文章内容,回答一系列与跨文化管理相关的问题。
例如,“What might you suggest about the importance of understanding different cultural backgrounds in the workplace?”等等。
这类型的问题旨在考察考生对于跨文化管理的理解程度,以及如何在跨国商务环境中更好地解决文化差异带来的问题。
二、听力理解BEC高级考试中的听力部分通常由一系列与商务场景相关的对话、演讲或采访组成。
考生需要仔细倾听材料,并根据听到的内容回答相应的问题。
第二套真题中的听力材料主要涉及市场营销和团队合作等方面的话题。
例如,一段对话可能涉及一位销售经理解释公司的市场营销策略,另一段演讲中可能会谈到如何促进团队合作与沟通能力。
这些材料旨在考察考生在商务场景下的听力理解能力,以及对于营销和团队管理等方面的理解。
三、写作能力BEC高级考试的写作部分主要考察考生的商务写作能力。
第二套真题中的写作任务是一份外部活动报告。
考生需要根据所给材料和信息,撰写一份形象活动公司的报告,包括活动目的、规模、参与人数等。
在写作中,考生需要合理组织文段,清晰表达自己的观点和想法。
此外,考生还需要注意语法和拼写的准确性,避免出现不必要的语言错误。
答案解析:对于BEC高级考试的答案解析,可以在参考书籍或在线教育平台的模拟测试中找到。
2020年商务英语(BEC)高级阅读试题及答案(卷一)The Scientific Approach to RecruitmentWhen it (0) to selecting candidates through interview, more often than not the decision is made within the first five minutes of a meeting.??Yet employers like to (21) themselves that they are being exceptionally thorough in their selection processes. In today’s competitive market place, the (22) of staff in many organizations is fundamental to the company’s success and, as a result , recruiters use all means at their disposal to (23) the best in the field.One method in particular that has (24) in popularity is testing , either psychometric testing, which attempts to define psychological characteristics , or ability£aptitude testing (25) an organization with an extra way of establishing a candidate’s suitability for a role. It (26) companies to add value by identifying key elements of a position and then testing candidates to ascertain their ability against those identified elements.The employment of psychometric or ability testing as one (27) of the recruitment process may have some merit, but in reality there is no real (28), scientific or otherwise, of the potential future performance of any individual. The answer to this problem is experience in interview techniques and strong definition of the elements of each position to be (29) as the whole recruitment process is based on few real certainties,the instinctive decisions that many employers make, based on a CT and the first five minutes of a meeting, are probably no less valid than any other tool employed in the (30) of recruitment.21.A suggest B convince C advise D believe22.A worth B credit C quality D distinction23.A secure B relies C attain D achieve24.A lifted B enlarged C expanded D risen25.A provides B offers C contributes D gives26.A lets B enables C agrees D admits27. A portion B member C share D component28. A extent B size C amount D measure29.A occupied B met C filled D appointed30 A business B topic C point D affair《The scientific approach to recruitment》,招人的科学方法。
TEST 1PART ONEQuestions 1-8●Look at the statements below and at the five reports about companies on the oppositepage.●Which company (A, B, C, D or E) does each statement (1-8) refer to?●For each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet.●You will need to use some of these letters more than once.1 This company has been involved in diversfying its business activities.2 Although this company is doing well, it has a number of internal difficulties to deal with.3 This company has reduced the profits it makes on individual items.4 One sta tistic is a less accurate guide to this company’s performance than another.5 The conditions which have helped this company are llikely to be less favourable in thefuture.6 This company’s share price ha s been extremely volatile over the last twelve months.7 This company is likely to be the subject of a takeover bid in the near future.8 This company’s performance exemplifies a widely held belief.AChemical CompanyMasterson‟s interim pre-tax profits growth of 20% was somewhat inflated as a result of the income received from the disposal of several of the company‟s subsidiaries. The underlying 8% rise in operating profits is a more realistic gauge of the company‟s ture progress. However, Masterson‟s impending merger with Bentley and Knight and its appointment of a new chief executive should mean that the company will be able to sustain growth for the foreseeable future. The share price has varied little during the course of the year and now stands at £6.75.BHotel GroupDuring the past year the Bowden Hotel Group has acquired 77 new properties, thus doubling in size. Last week the group reported pre-tax profits of £88 million in the first six months of the year, ahead of expectations and helped by a strong performance from its London-based hotels and newly expanded US business. However, there is still some way to go. Integration of the new acquisitions is still not complete and, while the share price has risen recently, major problems with integration have yet to be solved.CHigh-tech CompanyThis time last year a share in Usertech was worth just over £1.Six months ago it was worth £40. Today it is priced at under £8. If proof were needed, here is an illustration of how much of a lottery the technology market can be. But some technology companies are fighting back and Usertech is one of them. What has renewed excitement in the company is the opening of its new American offices in Dallas and its ambitious plan to expand its user base in North and Latin America.DBuilding CompanyRenton‟s share price has risen gradually over the past year from £2.40 to £3.80. The company has been successful in choosing prime locations for its buildings and has benefited from the buoyant demand for housing. Whilst this demand is expected to slow down somewhat during the next year, investors are encouraged by the company‟s decision to move into building supermarkets. Work has already begun on two sites in London, and the company is expected to sign a contract within the next month for building four large supermarkets in Scotland.EPottery ManufacturerMilton Dishes has been through a shake-up over the past year. The group, which has been cutting margins and improving marketing, may post a samll profit this year. The many members of the Milton family, who between them own 58 per cent of the business, have been watching the share price rise steadily and several are looking to sell. Trade rival Ruskin has bought up just over 17 per cent of the shares and could well be spurred into further action by the signs of a recovery at the firm.PART TWOQuestions 9-14●Read the text about career-planning services.●Choose the best sentence from the opposite page to fill each of the gaps.●For each gaps (9-14), mark one letter (A-H) on your Answer Sheet.●Do not use any letter more than once.●There is an example at the beginning, (0).Your career path can lead you anywhereWe used to be advised to plan our careers. We were told to make a plan during the later stages of our educatioin and continue with it through our working lives. (0)....H..... Some people still see careers in this way. However, to pursue a single option for life has always been unrealistic.Planning for a single career assumes that we set out with a full understanding of our likes and dislikes and the employment opportunities open to us. (9)......... For most people this degree of certainty about the future does not exist.Our initial choice of career path and employer is often based on inadequate knowledge and false perceptions. But with age and experience, we develop new interests and aptitudes and our priorities alter. The structure of the employment market and, indeed of employment itself, is subject to change as both new technologies and new work systems are introduced. (10)......... We must face the uncertainties of a portfolio career.It is clear from the recent past that we cannot foresee the changes which will affect our working lives. The pace of change is accelerating, as a result of which traditional career plans will be of very limited use.(11)......... They will need updating to reflect changes in our own interests as well as in the external work environment. Flexible workers already accout for about half the workforce.(12)......... We are likely to face periods as contract workers, self-employed freelances, consultants, temps or part-timers.Many employers encourage staff to write a personal development plan (PDP). (13)......... Although some people use it only to review the skills needed for their job, a PDP could be the nucleus of a wider career plan-setting out alternative long-term learning needs and a plan of self-development.A report issued by the Institute of Employment Studies advises people to enhance their employability by moving from traditional technical skills towards the attainment of a range of transferable skills. (14)......... Instead, special schemes should be established to encourage people to examine their effectiveness and to consider a wider range of needs.A This dual effect means that therelationship between employers andworkers has envolved to such an extentthat we can no longer expect a long-termrelationship with one employer.B It carries an implicit assumption that weourselves, and the jobs we enter, willchange little during our working lives.C This growth suggests that a career planshould not be expressed only in terms offull-time employment but should makeprovision for the possibility of becomingone of them.D This is a summary of one‟s personallearning needs and an action plan to meetthem.E Consequently, they must nowaccommodate a number of objectives andenable us to prepare for each on acontingency basis.F However, it warns that employers oftenidentify training needs through formalappraisals, which take too narrow a viewof development.G Such a freelance or consultant would becontantly in demand.H We were expected to work towards thatone clear goal and to consider a careerchange as a bad thing.PART THREEQuestions 15-20●Read the following article on negotiating techniques and the questions on the oppositepage.●For each question (15-20), mark one letter (A, B, C or D) on your Answer Sheet.T h e N e g o t i a t i n g Ta b l eYou can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf. He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying …yes‟. This can be a problem because one of them usually begins by saying …no‟. However, although this can make talkd more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there of they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, for example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friend but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying- put a few hesitations in, do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However, joint venture can mean joint risk and sometimes, if this becomes too great, neither party may be prepared to see the deal through. More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.Dr Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refused their request, they will troop along to Dad and pressurise him. If all else fails they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lessons to be learned from watching and listening to children.15Dr Cohen treats negotiation as a game in order toA put people at ease.B remain detachedC be competitive.D impress rivals.16Many people say …no‟ to a suggestion in the beginning toA convince the other party of their point of view.B show they are not really interested.C indicate they wish to take the easy option.D protect their company‟s situation.17Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking to.B make the other side feel superior to you.C dress in a way to make you feel comfortable.D try to make the other side like you.18According to Dr Cohen, understanding the other person will help you toA gain their friendship.B speed up the negotiations.C plan your next move.D convince them of your point of view.19Deals sometimes fail becauseA negotiations have gone on too long.B the companies operate in different ways.C one party risks more than the other.D the lawyers work too slowly.20Dr Cohen mentioins children‟s negotiation techniques to show that you shouldA be prepared to try every route.B try not to make people feel guilty.C be careful not to exhaust yourself.D comtrol the decision-making process.PART FOURQuestions 21-30●Read the article below about the methods some companies are now using forrecruitment.●Choose the best word to fill each gap from A, B, C or D on the opposite page.●For each question(21-30), mark one letter (A, B, C or D) on your Answer Sheet.●There is an example at the beginning (0).The scientific Approach to RecruitmentWhen it (0)......... to selecting candidates through interview, more often than not the decision is made within the first five minutes of a meetig. Yet employers like to (21)......... themselves that they are being exceptionally thorough in their selection processes. In today‟s competitive market place, the (22)......... of staff in many organisations is fundamental to the company‟s success and, as a result, recruiters use all means at their disposal to (23)......... the best in the field.One method in particular that has (24)......... in popularity is testing, either psychometric testing, which attempts to define psychological characteristics, or ability/aptitude testing. The idea is thattesting (25)......... an organisatioin with an extra way of establishing a candidate‟s suitability for a role. It (26)......... companies to add value by identifying key elements of a position and then testing candidates to ascertain their ability against those identified elements.The employment of psychometric or ability testing as one (27)......... of the recruitment process may have some merit, but in reality there is no real (28)......... scientific or otherwise, of the potential future performance of any individual. The answer to this problem is experience in interview techniques and a strong definitioin of the elements of each position to be (29)......... As the whole recruitment process is based on few real certainties, the instinctive decisions that many employers make, based on a CV and the first five minutes of a meeting, are probably no less valid than any other tool employed in the (30)......... of recruitment.21 A suggest B convince C advise D believe22 A worth B credit C quality D distinction23 A secure B realise C attain D achieve24 A lifted B enlarged C expanded D risen25 A provides B offers C contributes D gives26 A lets B enables C agrees D admits27 A portion B member C share D component28 A extent B size C amount D measure29 A occupied B met C filled D appointed30 A business B topic C point D affairPART FIVEQuestions 31-40●Read the article below about a very expensive new perfume.●For each question (31-40), write one word in CAPITAL LETTERS on your AnswerSheet.●There is an example at the beginning, (0).Sweet smell of excess – for just £47,874 a bottleThe marketing says it is the “ultimate symbol of indulgence and truly impeccable taste”. A new scent, named V1, has (0)......... launched for Christmas – retailing at just £47,874. The makers are proudly promoting it (31)......... the “world‟s most expensive perfume” and are confident of selling the limited edition of 173 bottles - (32)......... is not made clear in the publicty for the product.Although carefully priced at just under the £50,000 mark, this perfume is clearly (33).........something for anyone who considers £30 too much to pany for a bottle of eau-de-toilette. Those (34)......... are potential customers will certainly be reassured to learn that a case covered in rubies and diamonds is included free (35)......... charge. Purchasers are assured of further savings, with unlimited scent refills guaranteed indenfinitely – at no extra cost.The fragrance is the idea of Arfaq Hussain, a 27-year-old clothes designer who first made a name (36)......... himself with an air-conditioned jacket he was asked to make by the singer Michael Jackson. (37)......... far, Mr Jackson is the only person to (38)......... placed an order he wants two, according to Mr Hussain.Mr Hussain is unconcerned at having no previous experience of perfumery. “It‟s so (39)......... more than a perfume – it‟s a piece os jewellery, too, ” explained Mr Hussain. He attempted to describe the £47,874 sensation. “It is delicate, fragrant and quite unique. When you open the lid, it takes you totally away. It‟s just (40)......... being surrounded by thousands of wild flowers and roses.”PART SIXQuestions 41-52●Read the text below about team-based pay.●In most of the lines (41-52) there is one extra word. It is either grammatically incorrector does not fit in with the sense of the text. Some lines, however, are correct.●If a line is correct, write COTTECT on your Answer Sheet.●If there is an extra word in the line, write the extra word in CAPITAL LETTERS on yourAnswer Sheet.●The exercise begins with two examples, (0) and (00).TEAM-BASED PAY0 Team-based pay schemes that have been catching the eye of modern employers.00 Supporters say that they encourage group endeavour and improve41organisational performance. But salespeople, typically the most self-motivated42of workers, they have traditioinally been rewarded according to individual43performance. So are team-based schemes suitable? The key issue is44whether team-based pay is more being in line with the organisation‟s objectives45than pay which based on individual achievement. Introducing a team pay46scheme can be complex. The biggest problem is for defining the team in the first47place. Another is that team pay schemes won‟t work if the actions of one48individual make no impact on those of another. You should need a true team,49like a football team, where all the members are interdependent. When sales staff 50can be less receptive to team pay schemes because personal motivation can51be an important boost to performance. What they need is their encouagement52to perceive that the wider team of the company overall: production, administration and despatch all affect each other.。