商务与社交信函的写作原则
1．简洁明了
简洁明了即用简短、清晰、易懂的语言阐述，能用一个字就不用短语，能用短语就不用句子，总之要简明扼要。
as a consequence of / as a result of → therefore
at the present time → now
will you be good enough to → please
because of the fact that → because
We are writing this letter to you with a view to enter into business relations with your company.
→ We are eager to start business with you.
Upon receipt of your order, further attention will be drawn to your request.
→When we receive your order, we’ll begin to consider your request.
2．具体化，正确无误
具体的表述是用确切的语言表达信函的内容避免笼统、空洞。
send → mail/ pose
travel → fly/ drive
中国人的语言表达习惯比较含蓄，常用“我看，也许，大概”这是商务信函所禁忌的，语言含糊，因此慎用下列词语：
I would guess that….
It is my opinion that….
Maybe / probably
3.礼貌体谅
信函应客气得体，在某些商务信函写作应保持以对方为中心，即以对方的观点来考虑处理问题。
We offer 2 percent discount for every 10 units.
→ You will enjoy 2 percent discount for every 10 units.
商务信函常用套语
建立贸易关系(Establishing Trade Relations)
1．As your name and address appear on Yangtse Evening Post, we are writing to you with a desire to establish business relation with you.
2．We write to introduce ourselves as one of the leading exporters of a wide range of …
3．We are enjoying an excellent reputation and we should like to offer you our service.
4．We are willing to enter into business relations with you on the basis of equality and mutual benefit.
5．We are also enclosing a catalogue showing the details of our line.
销售信函(Sales Letter)
1.We take pleasure in enclosing the latest catalogue of …./ price list of…
2.This item, superior in quality and moderate in price , is sure to sell well in your
market.
3.to rank first among similar products.
4.are well received by the consumers home and abroad
5.The material is of top quality.
6.It is made of high quality alloy.
7.Its outer cover is made of special plastics.
8.The frame and wheels are made of top quality stainless steel.
9.All the products are made of pure silk.
10.The cover of the toy car is made of new, specially-treated plastic.
11.The newly-designed fishing rod is made of special material.
12.It can work with all types of VCD and MP3 discs.
13.This player is reliable and durable.
14.The quality is first-class, and their performance is superb.
15.This laptop is portable and easy to operate
16.With its multi-functions, this mini-type computer will no doubt make your life and
work much easier.
17.It’s unique in its pleasing design, excellent quality and portable size.
18.Excellent in design, fashionable style, fine workmanship, big variety and wide in
selection.
订购函(Letter of Order)
1．Thank you for your order of….
2．We accept the trading terms you’ve quoted and enclose our official Order No…. 3．The ordered goods are in urgent need and your prompt delivery will be appreciated.
4．This is a trial order. If the goods sell well, we will give further orders. 5．Please see to it that your goods meet our requirement.
询盘与报盘（Inquiry and Offer）
1.We learn from….that you are one of the manufacturers of…, will you please send
us your prices of…
2.We shall be pleased if you send us the lowest quotations.
3.We understand that there is a good demand for …in your market, and take this
opportunity of enclosing our quotation for your consideration.
4.We thank you for your letter asking for a quotation. We are pleased to make the
following offer.
5.We hope these terms are satisfactory and look forward to your order.
6.As we have no…in stock, we regret being unable to offer. But we will keep in
mind your requirement and shall contact you once it id available.
催款（Urging Payment）
