化肥营销策划书
营销策划书
项目主持:马海龙、彭雄壮、高兴、黄飞
现代农业的基本特点是农业劳动生产率的极大提高，一个劳动力生产的农产品，可以满足十几个人甚至几十个人的需求。其中，充分和合理地施用化肥，发挥了无可替代的重要作用。生产和使用化肥，是农业生产和科学研究发展到一定阶段的必然产物。普遍使用化肥的阶段，才真正进入高生产力的现代农业阶段。
一、计划匡要
1、年度销售目标1000万元;
2、扩增经销商网点50个;
3、在本行业市场建立知名度、良好的企业形象;
1.公司及品牌简介
1.1 公司简介
该公司有自己自创的一个品牌产品，同时代销国内外著名化肥品牌。如贵州宏福实业开发有限总公司的宏福磷肥、工农尿素、洋丰混合肥料、史丹利化肥安徽省宁国司尔特化肥有
以“帮助农民增收、促进农业发展”为己任宗旨，凭借执着探索和限公司的司尔特化肥，
勇于突破的创新精神，不断引领行业技术进步，争当低碳农业先行者，努为为建设节约型社会和社会主义新农村贡献力量。
1.2 经营理念
“感恩”
在河北已有总部，受到了广大客户的喜爱，为回馈广大新老客户、感谢您的厚爱，决定建立分厂，以满足广大农民的需求。怀着感恩的心，更好地为您提供更专业的服务。
“诚信”
诚信为的企业之本。保证提供最有效、最优质的化肥，以次充好，竭诚为广农民朋友服务。
“快捷”
提供快捷的送货上门服务。企业业务员以其最快的速度为您提供上门服务，保证您及时获得各种优质化肥。
二.市场分析
2.1 国内环境分析
目前我国化肥产业“十二五”发展重点已初步确定，其中企业整合和重组将成为重中之重。2005-2009年，国内粮食连续5年稳产高产，我国化肥利用效率逐步提高。预计“十二五”及2020年前的化肥需求还将有小幅增长，按粮食自给率98%测算，2015年化肥需求约5100万吨，2020年约5300万吨。
2.2 农民消费行为分析
据了解，目前，我国化肥年产3500万吨(养分量)以上，位居世界第一。然
而，大量低水平、小规模化肥生产企业的存在，影响到了我国化肥生产技术和整体质量的提高。有关digging; has dual functions of retaining, watertight; typically more economical construction without vibration, noise, less pollution, squeezing slightly, so construction in the downtown area even more advantages. Disadvantages of cement-soil retaining wall: the first is the relatively large displacement, especially in the pit length is large, this may be done between the piers, arches and other measures to
limit the displacement is too large, followed by thick, only used in position and the surrounding environment allowing the red line, and in the construction of cement-soil mixing piles to avoid affecting the surrounding environment. 2.1.2 soil-nail wall is a type of slope
stability of soil nailing wall support, its role and passive retaining walls are different, it is voluntarily fixing effect, increase the stability of slopes, excavation of Foundation pit slope stability. Soil-nail wall is better soil areas, applied along the northern part of North China and East China, also in southern China, and some has been used to hang 10m deep Foundation pit, stability, construction is simple and short, good, good economy, better soil areas should actively promote. Used soil nail wall of General requirements, ? soil nail wall can applies Yu plastic, not plastic or hard of viscous soil; II in has groundwater of soil in the, soil nail support nursing should in full drop drainage of premise Xia used; ? soil nail wall easy caused soil body displacement, used soil nail wall support nursing should carefully consider, wall body deformation on around environment of effect. 2.1.3 row of piles during excavation, not sloping or due to the limited space and cannot stir pile, depth at around 6 to 10m when you can row pile retaining.
资料显示，我国化肥整体质量不容乐观，假冒伪劣、虚假宣传等坑农害农的重大事件时有发生，农民对化肥质量总体满意率不高
2.3 SWOT分析
