商务英语试卷
湖北职业技术学院2010~2011学年度第一学期期末考核试卷
考核课程: 商务英语考试类型:考试考试方式:闭卷
学生所在院系: 财经学院年级:2009级专业:电子商务试卷:A卷
班级学号姓名
题号一二三四五总分
得分
I Multiple choice :(40分)
1. __________ the three main categories in e-commerce.
A. business-to-business, business-to-consumer, consumer-to-consumer
B. business-to-business, business-to-consumer, business-to-government
C. business-to-consumer, consumer-to-consumer, business processes
D. business-to-business, business-to-consumer, business processes 2.The company might sell its finished product to consumers on the web, which would be _________ e-commerce.
A. business-to-business
B.business-to-consumer
C.consumer-to-consumer
D. business-to-government
3. The number of supporting _________ is greater than that of B2C and B2B transactions
combined. 1
A. business process
B. consumer-to-consumer
C. business-to-government
D. business-to-business
4. Business-to-business is that companies__________.
A. buying online
B. selling online
C. buying from and selling to each other online
D. process transactions online 5. EDI refers to _____________.
A. electronic data information
B. electronic data interchange
C. electronic date interchange
D. electronic data change 6. The Transportation Data Corrdinationg Committee was charged with exploring ways to reduce the paperwork burden that _____________ faced.
A. customers
B. companies
C. shippers and carriers
D. suppliers 7. Important aspects of B2C initiatives include _______________.
A. promotion, ordering, product/ service delivery, after-sales support
B. promotion, selling, delivery, after-sales support
C. buying, selling, after-sales support
D. promotion, buying, selling.
8. Promotion via B2C has the following key benefits EXCEPT _________
A. customization
B. interactivity
C. participation
D. reducing cost
9. Almost all inernet sites can be classified into three categories EXCEPT _________.
A. consumer-oriented sites
B. community-oriented sites
C. content-oriented sites
D. commerce-oriented sites
10. There are broadly three types of online communities EXCEPT
_________.
A. communities for intimacy
B. communities for interests
C. communities for shopping
D. conmmunities for transactions
11. In order to achieve the ultimate shareholder value, business need to target intermedate goals
EXCEPT ___________
A. Reaching operational excellence—low caost, quick response, streamlined processes
B. Selling more products at the lowest price
C. Attaning customer intimacy—life long customer loyalty
D. Product and service leadership
12. Consumers shop on the web since they get value in the form of EXCEPT _______
A. Lower cost and greater choice
B. Convenience
C. Customization
D. Higher price and Lower quality 13. Pure play business models inclue the following EXCEPT ___________.
A. Opening web-based channels
B. Portal sites depending on web advertising
C. Auction-based C2C sites
D. E-tailers abd webmalls such as Amazon
14. Brick and Motar business models include the following EXCEPT
_________
A. Opening web-based channels
B. Portal sites depending on web advertising
C. Promotion and E-commerce transactions
D. Customer support and running operations 15. ________ account for more than 90% of all consumer payments in the United States.
