《商务英语写作教程》期末考试复习资料
I. Short Questions:
1.The principles of business English writing:
①To be clear:
Good business writing is clear. It has a definite message, with no confusion about what each sentence is trying to communicate.
②To be concise:
Properly written business papers are concise, expressing ideas in just enough words as is necessary. There’s no unn ecessary long-windedness and beating around the bush.
③To be complete:
A good business paper should be complete, containing all the information the recipients will need in order to effectively understand it.
④To be considerate:
Keep your reader's needs in mind as you write. Ask yourself, 'Why should my reader spend time reading this?' Make it worthwhile for them to do so! We were motivated to survive, to listen and to act. Keep in mind your audience or reader might not be as receptive.
⑤To be correct:
Successfully communicate your message because all mistakes, whether mechanical or factual, have been sufficiently addressed by checking all your information is accurate and timely. Proof read it before you send it! We couldn't afford to make mistakes, our lives depended on it!
⑥To be courteous:
Good business writing takes people into account, so it’s n either callous nor insensitive. There’s a prevailing air of courtesy to everyone addressed, regardless of how high or low their job titles may be.
⑦To be concrete:
Convey your massages concretely, and they should not be abstract.
⑧To be creative:
Use different formats to communicate your message. Q & A format, graphics, Idea lists, etc.
⑨To be credible:
Strive to present yourself from a position of reliability and competence. Write to reinforce your message and make it more believable.
2.The functions of business English writing:
①to promote sales and services
②to handle routine business
③to establish good will
④to respond to complaints
⑤to collect money
⑥to place orders
⑦to make announcement
3. The purposes of business English writing:
①to explain or justify actions already taken;
②to convey information, as in a research report or the promulgation of a new company policy.
③to influence the reader to take some action;
④to deliver good or bad news;
⑤to direct action.,
II. Sentence Rewriting:
1. What we know about the recipient to whom we shall write would help us organize our material.
What we know about the recipient would help us organize our material.
2. In the vast majority of cases, our products are popular with European markets.
In most cases, our products are popular with European markets.
3. Our company has strict standards that are used to standardize quality control.
Our company has strict standards of quality control
4. Recipients of our letters will appreciate if we have taken the time to avoid wasting theirs. Recipients of our letters will appreciate our having taken the time to avoid wasting theirs.
5. The question whether it’s feasible to use this dedicated system remains.
The question remains whether it’s feasible to use this dedicated system.
6. The glossary(附录) section contains technical terms and their definitions that are selected. The glossary(附录) section contains selected technical terms and their definitions.
7.It is importantto make documents appropriate to the goals one has in mind when he or she writes them.
It is important to make documents appropriate to the goals one has in mind when writing them.
8. At this point in time, the motor housing will remain square in shape.
At this time, the motor housing will remain square.
9. There is someone downstairs who wants to see you.
Someone downstairs wants to see you.
10. At the time of receiving a visitor or delegation, the host should make an arrangement for them.
Receiving a visitor or delegation, the host should make an arrangement for them.
11. In spite of the fact that your price is competitive, the quality of your products is less competitive.
Although your price is competitive, the quality of your products is less competitive.
12. Content is relate to language which is used in the writing whereas from refers to the structure of the writing.
Content is relate to language used in the writing whereas from refers to the structure of the writing.
13. Redundancy, when statements are repeated needlessly, occurs.
