商务英语期末论文
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综合商务英语期末考试作文篇 1In today's globalized economy, the significance of Comprehensive Business English cannot be overemphasized! How crucial is it? Let's take a look at multinational companies. They rely heavily on Comprehensive Business English for seamless business communication across borders. A successful example could be when a company accurately conveys its product features and benefits in English, leading to increased sales and market expansion. On the contrary, imagine a failure case where language misunderstandings occur during negotiations, causing deals to fall through! Isn't that a huge loss? The ability to express complex business ideas precisely, understand legal and financial terms, and handle cultural nuances in English is what sets successful businesses apart from the rest. So, we must recognize the indispensable role of Comprehensive Business English in driving business growth and avoiding costly mistakes. Don't you think it's a key factor for success in the global marketplace?篇 2In today's highly competitive business world, comprehensive business English plays an incredibly crucial role in one's career development. Just imagine a scenario where an employee possesses outstanding comprehensive business English skills. They can communicate smoothly with international clients, understand complex business documents effortlessly, and express their ideas precisely. Such an individual is highly likely to seize promotion opportunities and stand out among colleagues. On the contrary, consider someone who struggles with the language. They might misunderstand important instructions, fail to present their proposals effectively, and ultimately lose precious chances for career advancement. Isn't it clear how significantthis language proficiency is? It's not just a tool but a key to unlocking success in the business realm. So, shouldn't we all strive to master comprehensive business English to secure a brighter future for ourselves?篇 3Oh my goodness! How to enhance the comprehensive business English proficiency effectively is truly a significant topic! First and foremost, attending professional training courses can be highly beneficial. These courses are often designed by experts and provide systematic and practical knowledge. Isn't it amazing how they can boost our understanding and skills? Secondly, reading relevant business English books and literature is indispensable. It broadens our horizons and enriches our vocabulary. How wonderful it is to gain such knowledge! Moreover, conducting simulated business negotiations is an excellent way. Through these simulations, we can apply what we have learned in real situations and improve our communication and problem-solving abilities. Don't you think this is an effective approach? In conclusion, by combining these methods, we can surely make remarkable progress in comprehensive business English!篇 4Oh my goodness! The differences and connections between comprehensive business English and traditional business English are truly fascinating. Let's delve into this! In specific business scenarios, for instance, the language expressions could vary significantly. Traditional business English might focus more on formal and structured language, while comprehensive business English incorporates more modern and dynamic expressions. The cultural connotations also differ! In traditional settings, cultural references might be more conservative and conventional. However, in the realm of comprehensive business English, there's a greater embrace of diverse cultural influences. Isn't it interesting how these two evolve and interact? But wait,they are also connected! The fundamental principles of business communication remain the same. Both aim to convey information accurately and effectively. So, while they have their distinct features, they ultimately serve the common goal of facilitating successful business transactions. Isn't this a thought-provoking aspect of the business language world?篇 5In the ever-evolving landscape of business, the role of Comprehensive Business English is set to undergo remarkable transformations in the future. How exciting and thought-provoking this prospect is! With the rapid advancement of artificial intelligence technology, the teaching and application of Comprehensive Business English are likely to witness revolutionary changes. Imagine a scenario where intelligent language learning systems provide personalized and immersive learning experiences for students, tailoring courses to their specific needs and proficiency levels. Will this make traditional classroom teaching obsolete? Moreover, in the practical business world, real-time language translation tools powered by AI might break down language barriers instantaneously. But, won't this reduce the emphasis on mastering comprehensive language skills? The future holds both opportunities and challenges. It's essential for us to embrace these changes and adapt our strategies to stay at the forefront of the business arena. How can we ensure that we are well-prepared for this dynamic future? The answer lies in continuous learning and innovation.。
商务英语专业论文范文Title: The Impact of Globalization on Business Communication。
Abstract:Globalization has brought about significant changes in the way businesses communicate with their stakeholders. This paper explores the impact of globalization on business communication, focusing on the challenges and opportunities it presents. It also discusses the strategies that businesses can adopt to effectively communicate in a globalized world.Introduction:Globalization has transformed the way businesses operate, and communication is at the heart of this transformation. With the advent of new technologies and the increasing interconnectedness of the global economy, businesses are now able to communicate with stakeholders from all over the world. However, this has also brought about new challenges, such as cultural differences, language barriers, and the need for effective cross-cultural communication. This paper aims to explore the impact of globalization on business communication and to provide insights into how businesses can navigate these challenges and leverage the opportunities that globalization presents.The Impact of Globalization on Business Communication:Globalization has revolutionized the way businesses communicate with their stakeholders. With the rise of digital technologies, businesses can now reach a global audience with ease. This has opened up new opportunities for businesses to expand their reach and tap into new markets. However, it has also brought about new challenges, such as the need for effective cross-cultural communication and the ability to navigate cultural differences and language barriers.One of the key impacts of globalization on business communication is the need for businesses to be more culturally sensitive in their communication. As businesses operatein an increasingly globalized world, they need to be aware of and sensitive to the cultural differences of their stakeholders. This requires businesses to adapt their communication strategies to suit the cultural norms and preferences of their target audience. For example, a business operating in a multicultural environment may need to develop communication strategies that are inclusive and sensitive to the cultural diversity of its stakeholders.Another impact of globalization on business communication is the need for businesses to be proficient in cross-cultural communication. With the increasing interconnectedness of the global economy, businesses are now more likely to interact with stakeholders from different cultural backgrounds. This requires businesses to develop the skills and capabilities to communicate effectively across cultures. This may involve learning new languages, understanding cultural norms and customs, and being able to adapt communication styles to suit the preferences of different cultural groups.Strategies for Effective Business Communication in a Globalized World:In order to effectively communicate in a globalized world, businesses need to adopt strategies that are tailored to the challenges and opportunities presented by globalization. One strategy is to invest in cross-cultural training and development for employees. By providing employees with the skills and knowledge to communicate effectively across cultures, businesses can ensure that their communication is sensitive to the cultural diversity of their stakeholders.Another strategy is to leverage digital technologies to facilitate global communication. With the rise of digital platforms and social media, businesses can now reach a global audience with ease. This provides businesses with the opportunity to engage with stakeholders from all over the world and to tailor their communication to suit the preferences of different cultural groups.Conclusion:Globalization has brought about significant changes in the way businesses communicate with their stakeholders. While it has opened up new opportunities for businesses to expand their reach and tap into new markets, it has also presented newchallenges, such as the need for effective cross-cultural communication. By adopting strategies that are tailored to the challenges and opportunities presented by globalization, businesses can effectively communicate in a globalized world and leverage the benefits that globalization presents.。
商务英语方向论文范文商务英语,主要是指人们在商务活动中使用的英语,由语言知识、交际技能、专业知识等构成。
商务英语作为一门专业英语,不仅具有一般英语特点,且具有丰富的文化底蕴。
下文是店铺为大家搜集整理的关于商务英语方向论文范文的内容,欢迎大家阅读参考!商务英语方向论文范文篇1浅析商务英语信函的特点和翻译实践【摘要】掌握撰写和翻译商务英语信函的技能是十分必要的,可以使我们在今后的商战中处于不败之地。
本文阐述了现代商务英语信函的特点及翻译的问题。
【关键词】商务英语;信函写作;翻译随着全球经济一体化进程的不断发展,商务活动日益频繁,互联网的迅猛发展使商务信函就成为国际贸易中客户之间沟通的主要方式。
当前国际贸易中的竞争日趋激烈,时间、速度和效率显得更为重要。
这必然带来商务信函风格和语言上的变化。
各公司的董事和经理们都不愿意把时间浪费在阅读那些啰嗦,空洞的文字上,他们要求书信讲究实效,看一遍你就能知道说的是什么。
现代书信的特点可以概括为清楚,简洁,有礼貌,语言风格更趋于自由和口语化。
清楚就是要准确明白地表达自己的意思并确保对方也能准确领会你的写信意图;简洁就是用尽可能简单的或少的词语来表达意思;礼貌就是在写商务信函时要站在对方的立场上考虑问题并做到彬彬有礼。
这些特点从商务信函的开头语中就可以看出。
例如:一、介绍公司或公司产品Specializing in the export of Chinese foodstuff,we wish toexpress our desire to trade with you in this line.我们专营中国食品的出口,希望与你方在这一行业建立贸易关系。
We are the largest garments trading company in Japan,andhave offices and representatives in all major cities and townsin Japan.我们是日本最大的服装贸易公司在日本的所有主要城镇都有我们的办事处和代理。
商务英语专业毕业论文(最新5篇)商务英语专业要求学生受到英语听、说、读、写、译等方面的良好训练,掌握英语语言和文学、政治、经济、管理、社会文化等方面的基本理论和基本知识,并通过英语专业全国四级和八级考试。
下面是精心为大家整理的5篇《商务英语专业毕业论文》,希望能够给您提供一些帮助。
商务英语教育改进措施篇一1、改进教学内容。
在语言经济学视角下,加强对课程设置的改革,可以提升商务英语的教育质量,并且可以提升商务英语的语言价值。
在目前的商务英语教学中,主要以基础、知识和能力为主要教学目标,难以满足社会的发展形式,同时不利于学生在社会的发展。
另外,商务英语的教学目标主要是便于学生和供应商的谈判,然而在实际教学中,学生通过实践课程难以有效的提升自身的专业素养。
因此,我国商务英语教育应该适当的改革教育内容,以期可以更好的促进学生的发展。
首先,商务英语的教学应该以基础知识为主要目标,要使学生具备扎实的基本功底。
其次,我国商务英语院校要提升学生的听说和翻译技能,使其可以更好的同外国客户进行交谈,从而可以提升学生的业务能力。
最后,我国商务英语教学中,应该设立一部分实践性内容,以期可以帮助学生掌握最新的岗位工作流程,进而可以为社会提供更多的实用型人才。
2、以社会需求为教育导向。
在商务英语的教学中,主要是以基础教学和交流为主,学生难以掌握企业的最新发展形式,不利于企业更好的融入社会的发展。
针对这种现象,我国商务英语院校应该积极的制定相应的措施,以期可以提升学生的适应能力。
首先,我国商务英语院校应该积极的在教学过程中添加应用实例,例如企业的最新发展动态和客户的最新谈判技巧等,只有在课程教育中添加实践性内容,才可以更好的提升学生的素质。
其次,我国商务英语院校应该加强对学生的实践技能训练,学校可以根据自身的经济条件,建立适当的实训基地,以期可以增加学生的课后实践,从而可以更好的使学生将理论与实践相结合。
最后,我国商务英语院校可以加强和社会企业的合作,将学生输送到企业中进行实习,这种方式不但可以提升学生的实践性能力,还可以提升学校的教学质量。
Trade BarriersAbstract: China has taken the place of Germany as the world’s largestexporter, which seems to be a good news. However ,with Chinese export commodity's suffering from anti-dumping, the tittle of “the largest exporter”,as well as the criticized issue on the RMB exchange rate,actually may bring more trade barriers for China. So what on earth are the effects,positive or negative,that trade barriers may have on international business? To figure it out and offer a detailed introduction to trade barriers,this article will start from the definition of trade barriers and then discuss the forms and features, the causes and effects.Key words: Trade Barriers Types Characteristics New tradebarriers Causes Effects1.What are trade barriers and how many types of trade barriers are there?Trade barriers are any of a number of government-placed restrictions on trade between nations. Generally speaking, any artificial measures that have prevented normal trade activities from smooth implementation or obstructed the market’s competitive system can be called trade barriers. For one reason or another, all countries impose trade barriers on certain goods crossing their borders. Some trade barriers are directly related to exports. Most trade barriers, however,are designed to restrict imports. Trade barriers are usually classified into tariff barriers and non-tariff barriers.To be concrete,the most common sorts of trade barriers are things like tariffs, subsidies,quotas, and embargoes. Their respective characteristics are as follows.Tariffs are a fairly common form of trade barriers, and are essentially taxes on goods as they cross the borders of a nation. Tariffs nearly always are placed on goods that are brought into the country, as opposed to goods sold as exports, although in some cases they may go both ways. Historically, tariffs were a large source of government revenue, as they could easily be collected as a tax on ships as they landed in the nation. Tariffs, like most trade barriers, may be imposed for different reasons. Some tariffs are placed simply to earn money for the government. This might either be a flat fee on an item, or it might be based on the market value of the item. Other tariffs exist as a form of protectionism, to make imported goods more expensive than they might otherwise be, in order to protect domestic industries. For example, if a country has a fairly high wage, and high labor standards, the cost of producing a single widget might be around ten units. If a nearby country can produce a widget for three units, then imports of that country’s widgets could easily drive the domestic industry out of business. So the country might place a restrictive tariff on widget imports, to make sure that domestic widgets always remained competitively priced, or even to make it unfeasible for widgets to be importedat all.Subsidies are another of the common trade barriers, and are often placed to protect domestic industries. Subsidies may actually be intended simply to make certain key goods affordable to citizens of the nation, but the end result can still be to make imports non-competitive. Many food crops, for example, are heavily subsidized, to ensure the citizenry has a constant supply of affordable food. Steel is also often subsidized, to ensure a nation always has a domestic steel supply, which can be crucial during times of war when normal shipping avenues may be cut off.A quota is a type of protectionist trade restriction that sets a limit on the physical quantity or value of a good .Quotas, like other trade restrictions, are used to benefit the producers of a good in a domestic economy at the expense of all consumers of the good in that economy.An embargo can be seen as the most extreme of the trade barriers. Embargoes basically prohibit the import or export of anything with another country. This is often done as a form of punishment, or to try to force the country to undergo radical change internally as a result of a weakened economic state. Historically, the embargo was used as a war tactic, and so was often considered a declaration of war. In modern times, however, although the most brutal of the trade barriers, it is usually not viewed as an act of outright aggression, although a declaration of war is often accompanied by an embargo.Compared with trade barriers, free trade acts as an exception.The term free trade refers to the theoretical removal of all trade barriers, allowing for completely free and unfettered trade. In practice, however, no nation fully embraces free trade, as all nations utilize some assortment of trade barriers for their own benefit. A number of free trade bodies exist in the world to try to curtail the use of trade barriers by nations. The World Trade Organization is perhaps the widest reaching of these bodies, and it enforces strict rules against member nations, restricting the acceptable use of things like tariffs. As a result, some countries have begun using trade barriers that are not tariffs, but have similar effects. The European Union, for example, does not allow the import of many genetically-modified organisms, which effectively bans the vast majority of food imports from the United States. In recent years, groups like the WTO have begun to look at these forms of trade barriers as well, and to strip them when possible.2. New types are added to trade barriers.In addition to those trade barriers mentioned above,some new trade barriers emerge in response to the growing requirements in international trade,such as green trade barriers and technical trade barriers.Green trade barriers are the kind of trade barriers that in the area of international trade,some countries take access restrictions for foreign goods by virtue of their technological superiority to protect environment and human health by legislative or mandatory technical regulations and strictenvironmental standards. Generally speaking,it not only exists reasonably,but also gets the support from international treaties. However, in practice,some countries tend to take protecting the ecological environment as a pretext to restrict imports for the purpose of protecting domestic market, especially adopting discriminatory trade barriers or others that are unnecessary for some normal and environmental goods on foreign merchandise imported.Technical Barriers to Trade (for short TBT) means that in order to maintain national security, guarantee human beings’health and safety, protect ecological environment, prevent trick and ensure product quality, one country adopts various compulsory or non-compulsory technical limited measures, such as technical regulations, standards and eligible evaluation procedure to authenticate import products on their technology, sanitation quarantine, product packing and label, which can improve products’ technical demand, increase importing difficulty and limit import finally. These measures become the barriers for other countries’ products to enter this country’s market freely. That is to say,technical regulations and voluntary standards set out specific characteristics of a product (such as its size, functions and performance) and how it is labelled or packaged before it enters the marketplace.3.What do trade barriers result from and in?Trade barriers don’t occur by chance. Instead, they are the production of the development of international economy,community and technology. With the improment of the society and the life level in developed countries,people’s awareness of food safety and health are much stronger than ever. That is why more and more trade barriers concerning safety and health have appeared. The increasingly serious environment condition also contributes to arousing people’s worries about their homeland. Accordingly, trade barriers like green barriers are carried out. Besides, the protectionism of developed countries plays an important role in the existence of quite a number of trade barriers. No matter what kind of trade barrier it is ,a traditional one or a new one,it is essencially applied to benefit the domestic market or environment or citizens’daily life,which is destined to be a block for trade itself just as the literal meaning of “barrier”has showed.Economists generally agree that trade barriers are detrimental and decrease overall economic efficiency, this can be explained by the theory of comparative advantage. In theory, free trade involves the removal of all such barriers, except perhaps those considered necessary for health or national security. In practice, however, even those countries promoting free trade heavily subsidize certain industries, such as agriculture and steel. As for the specific influence trade barriers have, we may as well take some of those barriers for examples. Firstly, the use of Non-tariff barriers to trade (NTBs) has risen sharply after the WTO rules led to a very significant reduction in tariff use. Some non-tariff trade barriers are expressly permitted in very limited circumstances, when they are deemed necessary to protect health, safety, or sanitation, or to protect depletable natural resources. In other forms, they arecriticized as a means to evade free trade rules such as those of the World Trade Organization (WTO), the European Union (EU), or North American Free Trade Agreement (NAFTA) that restrict the use of tariffs. For example,critics say quotas often lead to corruption (bribes to get a quota allocation), smuggling (circumventing a quota), and higher prices for consumers.In economics, quotas are thought to be less economically efficient than tariffs which in turn are less economically efficient than free trade. Secondly, the effects that green barriers have on the sale of agricultural products may be——reducing the export of varieties of agricultual products,reducing marketing and sales of agricultural products and increasing the cost of marketing sales of agricultural products. Last but not least, Trade barriers are often criticized for the effect they have on the developing world. Because rich-country players call most of the shots and set trade policies, goods such as crops that developing countries are best at producing still face high barriers. Trade barriers such as taxes on food imports or subsidies for farmers in developed economies lead to overproduction and dumping on world markets, thus lowering prices and hurting poor-country farmers. Tariffs also tend to be anti-poor, with low rates for raw commodities and high rates for labor-intensive processed goods. The Commitment to Development Index measures the effect that rich country trade policies actually have on the developing world.In conclusion,most trade barriers work on the same principle: the imposition of some sort of cost on trade that raises the price of the traded products. If two or more nations repeatedly use trade barriers against each other, then a trade war results. In most cases,trade barriers cannot be a win-win strategy. Actually,they may serve as friends and foes at the same time——they benefit one side and hurt the other side. For those old barriers,like embargo ,exporters and importers may easily reach an consensus that they are unreasonable ,unfair and parochial. But those new barriers such as Green trade barriers and Technical Barriers to Trade,which do have advantages for environment and public benefits,may earn strong supporters,although they unavoidably contain protectionism. Therefore, the controversial discussion on trade barriers——a friend or a foe—— may remain heated.References:International business English——theory and practices by Zou YongTechnical barriers to trade published by People’s PressNon-tarrif barriers published by People’s Press/view/77956.htm。
大专商务英语论文优秀大专商务英语论文优秀(精选7篇)大专商务英语论文优秀篇1【摘要】本文以目前我国大学公共英语教学现状为背景,从市场需求、教学目的、教学内容、教学模式和考核方式等方面探讨了在大学公共英语教学中推广商务英语的可行性和重要性。
【关键词】商务英语大学公共英语教学《课程要求》大学英语教学是高等教育的一个有机组成部分,大学英语课程是大学生必修的一门基础课程。
我国教育部高等教育司2007年颁布的《大学英语课程教学要求》(以下简称《课程要求》)规定:大学英语的教学目标是培养学生的英语综合应用能力,特别是听、说能力,使他们在今后工作和社会交往中能用英语有效地进行口头和书面的信息交流,同时增强其自主学习能力,提高综合文化修养,以适应我国社会发展和国际交流的需要。
然而,我国大学公共英语教学的现状难以在真正意义上实现教学大纲中这一理想目标。
第一,目前的大学英语教学仍然是以传统的教学模式来教授传统的普通用途英语为主,使用的教材也多属于普通用途的英语教学用书,较少涉及与实际工作有关的应用性语言,无法满足学生在今后工作和社会交往中的交流需求。
第二,绝大多数教材的内容仍停留在关注语言点和西方文化介绍的层面,忽略了思辨能力的训练和培养,而这一点正是我国大学生所欠缺的。
思辨能力的严重缺乏导致大学生毕业后在面临实际工作时难以胜任。
第三,大学英语四、六级考试将学生置于应试教育的紧箍咒下,在无形中扭曲了学生学习英语的真正目的,同时也束缚了大学英语教师教育理念的创新,让学生在沉闷的课堂气氛中逐渐失去对英语学习的兴趣。
即使通过了四、六级,一纸证书也无法证明持有者已具备了必要的英语交际能力,而真实情况是,大多数学生学到的仍然是“哑巴英语和聋子英语”,根本无法满足职业市场的各种需求,这显然与《课程要求》的宗旨背道而驰,也是大学公共英语教学备受争议的根本原因。
当今时代迫切需要的是复合型和应用型人才,为城市和国家的发展输送有用人才是高等教育的社会责任。
关于商务英语专业毕业论文范文随着商务英语在高校教育中的快速发展,商务英语专业也越来越多学生选择了。
下面是店铺为大家整理的关于商务英语毕业论文,供大家参考。
商务英语毕业论文范文篇一:《商务英语口语模块化教学研究》【内容摘要】模块化教学是一种以能力培养为目标的教学方式,近年来受到高校教育领域的关注。
本文主要进行商务英语口语模块化教学的探索,通过分析商务英语口语的教学特点及模块化教学的要求,提出推进商务英语模块化教学的相关建议,以期能够提高学生的商务英语口语交流能力。
【关键词】商务英语口语;模块化;能力培养;情境教学模块化教学是以能力输出为导向的教学方式,强调教与学的统一。
合肥学院近几年大力推进模块化教学改革,并且取得了极大的进步。
2014年合肥学院的模块化教学体系改革项目获得国家级教学成果一等奖。
商务英语口语的模块化教学改革中既需要考虑模块化教学的基本要求,也要结合商务英语口语的教学特点,以期更好地培养学生的综合运用能力。
一、商务英语口语教学的特点商务英语口语主要是针对国际经济与贸易或者国际商务的学生设置的课程。
要求学生能够用英语进行商务交流和谈判。
商务英语口语课程的主要内容包括从机场接人到与外方交流及谈判的各个环节。
商务英语口语教学呈现以下特点。
(一)实践性强。
商务英语口语重视实际英语交流能力。
商务英语的学习目标是使得学生能够流利用英语进行商务交流,而不是简单地熟背单词和句子。
无论是机场接待外宾还是与外宾讨价还价,都要求学生能够用英语完成相应的任务。
教学过程中强调实践性,要鼓励学生积极参与对话训练。
(二)双语教学。
商务英语口语要求学生除了具备国贸的相关专业知识,还要能够熟练进行英语会话,教学过程中必然要求双语教学。
学生原有的英语基础可能并不相同,口语表达能力也有差异,因此在双语教学过程中要注意不同学生的掌握和应用情况。
(三)情境教学。
商务英语口语涉及的内容大多会涉及机场接人、预约会面、设宴招待、商品介绍、讨价还价、支付条款谈判和装运与保险等环节。
商务英语毕业论文范文Title: The Role of Interpersonal Communication in Business SuccessAbstract:This paper examines the importance of interpersonal communication in the success of business organizations. It explores how effective communication can enhance productivity, build strong relationships with customers, and foster a positive work environment. The research analyzes case studies and empirical evidence to support the thesis that interpersonal communication is a critical factor in achieving business goals. Introduction:In the rapidly changing global business environment, effective interpersonal communication has become a vital skill for professionals in various industries. It is essential not only for individual growth but also for the success of organizations. This paper aims to explore the role of interpersonal communication in business success and highlight its impact on productivity, customer relationships, and employee satisfaction.Body:1. Enhancing Productivity:Interpersonal communication plays a significant role in improving productivity within a business. Clear and concise communication channels facilitate the effective sharing of information, ideas, and feedback. Teams that engage in open and transparent communication are more likely to collaborate effectively, solveproblems efficiently, and achieve set goals. Moreover, effective communication eliminates misunderstandings and confusion, thereby reducing errors and rework, contributing to increased productivity.2. Building Strong Relationships with Customers:Interpersonal communication is crucial in building strong relationships with customers. Effective communication helps businesses understand their customers' needs, preferences, and expectations. This understanding allows businesses to tailor their strategies, products, or services accordingly, enhancing customer satisfaction. Furthermore, positive and meaningful interactions with customers instill trust, loyalty, and repeat business, creating a competitive advantage in today's crowded marketplace.3. Fostering a Positive Work Environment:The quality of interpersonal communication within an organization greatly influences the workplace environment. Consistent and open communication builds trust, transparency, and teamwork among employees, fostering a positive work culture. When employees feel valued and respected, they are more likely to be engaged, motivated, and committed to their work. A positive work environment, resulting from effective interpersonal communication, can have a significant impact on employee satisfaction, retention, and overall productivity.Conclusion:Effective interpersonal communication is a critical driving force behind the success of business organizations. It enhances productivity by optimizing information sharing and facilitatingeffective collaboration. It strengthens customer relationships by aligning business strategies with customer needs. Lastly, it fosters a positive work environment, resulting in higher employee satisfaction and productivity. Acknowledging the importance of interpersonal communication and investing in its development can give businesses a competitive edge in today's global marketplace. Word Count: 332。
商务英语论文商务英语是为国际商务活动这一特定的专业学科服务的专门用途英语,所涉及的专业范围很广,并具有独特的语言现象和表现内容、文体复杂。
下文是店铺为大家整理的关于商务英语论文的范文,欢迎大家阅读参考!商务英语论文篇1浅析英语商务谈判技巧[摘要] 随着经济全球化的发展。
中国的国际贸易也越来越发达。
要想和外国人做好每一笔生意,你必须了解世界各国的文化。
国际贸易中跨国的商务谈判在所难免,所以你也必须懂得把全界各国商人的谈判风格研究从文化的角度来探讨国际商务谈判,分析国际商务谈判过程、世界各国商人的谈判风格,增强中国商人在国际贸易中的竞争力。
[关键词] 语言技巧谈判风格谈判技巧一、前言一个涉外商务谈判人员不仅要熟识谈判原则、相关法律和商务业务,而且要掌握一些谈判技巧,熟练地运用一些语用策略,即灵活运用语言的表达、手段、技巧等以实现预期的谈判日标。
商务谈判是一项解决问题、达成协议的复杂过程。
这项交互性任务涉及交际的各方面:交际人物、工作内容、交际形式、交际方法、交际内容、交际场景、个人能力等。
谈判人员的言语表达要根据情况而变化,针对不同的谈判对象而运用语言策略。
在商务谈判过程中,成功的语用策略无疑起着积极的作用。
本文探讨商务英语谈判中语用策略的运用。
二、英语谈判技巧1.商务谈判前的准备商务谈判前的准备也是商务谈判技巧的一部分,她往往会起到令人意想不到的效果)谈判前,要对对方的情况作充分的调查了解,分析他们的强弱项,分析哪些问题是可以谈的,哪些问题是没有商量余地的;还要分析对于对方来说,什么问题是重要的,以及这笔生意对对方重要到什么程度等等。
同时也要分析我们的情况。
假设我们将与一位大公司的采购经理谈判,首先我们就应自问以下问题:一要谈的主要问题是什么?一有哪些敏感的问题不要去碰?一应该先谈什么?一我们了解对方哪些问题?一自从最后一笔生意,对方又发生了哪些变化?一如果谈的是续订单,以前与对方做生意有哪些经验教训要记住?一与我们竞争这份订单的企业有哪些强项?一我们能否改进我们的工作?一对方可能会反对哪些问题,一在哪些方面我们可让步?我们希望对方作哪些工作?一对方会有哪些需求?他们的谈判战略会是怎样的?回答这些问题后,我们应该列出一份问题单,要问的问题都要事先想好,否则谈判的效果就会大打折扣。
International Business English Graduation Thesis IntroductionThe purpose of this graduation thesis is to investigate the importance of English language skills in international business and to analyze the impact of English proficiency on the success of international business ventures. This research is essential in to day’s globalized world, where businesses are expanding their operations across borders and languages. English has become the lingua franca of business, and being proficient in it is critical for success in the international marketplace.Literature ReviewEnglish has become the most widely spoken language in international business, and a key factor in successful international business ventures. The importance of English proficiency in international business is highlighted by numerous studies. In a study conducted by Fetscherin and Usunier (2012), it was found that English proficiency was a key factor in international communication and negotiation. The study concluded that English proficiency played a critical role in the success of international business.Another study conducted by Bernal and Grandovicova (2016) analyzed the impact of English language skills on the competitiveness of companies in the European Union. The study found that companies with higher levels of English proficiency had a competitive advantage over those with lower levels of proficiency. The study further concluded that English proficiency was a crucial factor in business success and competitiveness in the international market.MethodologyThe research methodology used in this study is a quantitative analysis of data collected through a survey. The survey will be distributed to international business professionals, entrepreneurs, and students who are studying international business. The survey will collect data on their level of English proficiency, their experiences with international business, and their perceptions of the importance of English language skills in international business.The data collected from the survey will be analyzed using statistical tools such as regression analysis to determine the correlation between English proficiency and the success of international business ventures. The analysis will also explore the impact of other factors such as cultural differences, legal frameworks, and the political economy on the success of international business.Results and AnalysisThe results of the survey indicate that English proficiency is a significant factor in the success of international business ventures. Over 80% of the respondents believed that English proficiency was necessary to communicate effectively with international business partners. The study also found that companies with high levels of English proficiency had a competitive advantage over those with lower levels of proficiency.The regression analysis showed that English proficiency had a positive and statistically significant effect on the success of international business ventures. The analysis also found that cultural differences, legal frameworks, and the political economy had a significant impact on the success of international business, but their effects were moderated by English proficiency.Conclusion and RecommendationsThe study confirms that English proficiency is an essential skill for success in international business. The research findings suggest that companies should invest in English language training for their employees and develop strategies to increase their English proficiency levels. This investment will enable companies to communicate effectively with international business partners, increase their competitiveness, and succeed in the global market.Furthermore, policymakers should promote English language education and training programs to develop a skilled workforce for the global market. English language education should be made accessible and affordable to all, to promote equal opportunities and participation in the global economy.In conclusion, this research highlights the critical importance of English proficiency in international business and underscores the need for more research to explore the impact of other factors such as cultural differences, legal frameworks and the political economy on the success of international business.。
1. Case studyNew Coke for OldBy 1979 Coca-Cola’s lead in the US soft drink market was down to 4% although it was spending $100m more on advertising than its great rival Pepsi. So, after 99 successful years Coca-Cola decided to change its original formula and launch New Coke. Coke spent two years and $4m on new flavor research. By 1984 their market lead was down to 2% but in blind taste tests people seemed to prefer New Coke to Pepsi and in the biggest test 61% preferred it to original Coke.Within 24 hours of its launch on 23 April 1985, 81% of the US population knew of the change to New Coke. However, once it was realized that New Coke was to replace rather than to be available as well as original Coke, the complaints started. By the middle of June where were 8000 a day. Coke also received 40,000 letters. On 11 July Coke executives apologized, admitted their mistake and re-introduced original Coke as Coca-Cola Classic.The failure of New Coke had cost more than $4m. Sales of New Coke continued to fall while sales of Classic rose. Loyalty to the original was stronger than ever and Coca-Cola regained its place as the nation’s favorite soft drink.After reading this article, please answer the following:1) What is the reason for the failure to launch the New Coke? And why?(150-300words, 20marks)Reasons:①The failure of marketing research.Ignore the investigation and analysis for Coca-Cola public perception of consumers.②The failure of advertising strategy.It makes regular clients unhappy that they put the audience positioning in adolescents, and hired some youth idol TV to "keep up with the trend".③The failure of the product positioning.In the face of the challenge of the Pepsi,didn't insist on its own positioning but easy to changed the formula.It makes the customers familiaring with Coca-Cola suddenly have a kind of strangeness about it.It caused a part of consumers to try the Pepsi.④Denying their own brand core.At that time, Coca-Cola in the United States is the representative of an American culture and a kind of happiness.New coke launched means giving up its own brand and the brand superiority.⑤Old Coca-Cola had been deeply rooted in the hearts of the people.When new Coca-Cola listed, the old Coca-Cola under the aircraft on the instant, did not give consumers a buffer.2) What would you have done in the situations described in the article? Whatlessons can be learned? (300-500words, 25marks)If I were in the situations described in the article,I would like to do so:①Do a marketing research.With the investigation showed that taste factors whether is an important reason for Coca-Cola's declining market share. At the same time,consult the customers' opinion of the New Coca-Cola and figure out whether consumers prefer old Coca-Cola.②Resume production of the old Coca-Cola. At that time, Coca-Cola in the United States is the representative of an American culture and a kind of happiness.We should put the happiness back to the people of the United States, even the people of the world.③Apologize to the public who like old Coca-Cola.Held a news conference, announced the resumption of the old Coca-Cola production.④Increased advertising.Let the people from all over the world know that we corrected the mistake, we restored the old Coca-Cola production.⑤Believe in our own products.Make staffs feel that our product belong to all over the world ,they are working for the best companies on earth.⑥Sell old Coca-Cola in everywhere. Make our products reach, making it is everywhere, to make it in a dance hall, barber shops, offices, train fine place may at any time .⑦Sell old Coca-Cola intelligently. It sounds simple, but how, when, and where to sell and promote products is the key of success or failure.People often use thermometer, calendar, notepad, baseball CARDS. Affix the logo of Coca-Cola to the top of these things.If this is the case,people of all over the world can see the logo of Coca-Cola at any time.In this way, Coca-Cola can leave a deep impression to people.From the failure to launch the New Coke, I learned:①Doing anything is a risk.②Everybody is likely to make mistakes.③Everything should be fully considered before put to practice.We can not casually do everything.④If we made mistakes, must correct them immediately and try to learn from them.2. Case studyCrisis Management for Malaysian AirlinesMalaysian Airlines says there is still no information on the location of its flight MH 370, more than 24 hours after it lost contact with ground.The airline spokesman said early Sunday that rescue teams have "failed to find evidence of any wreckage."The flight, a Boeing 777-200, lost contact with ground control at 1:20 a.m. Beijing time on Saturday when it was flying over the Ho Chi Minh air traffic control area in Vietnam.On board were 227 passengers from 14 countries, including 154 Chinese, and 12 Malaysian flight crew.A team of 93 staff from the airline arrived in Beijing late Saturday night. The spokesman said they are here mainly to take care of the relatives of those on board the missing flight.The airline earned very bad reputation in China. Many Chinese cancelled their trip to Malaysia. Its travel industry got big hit.Questions:1) The crisis management for this case is a failure, what proper action shouldthe airline take when its aircraft crashes?(200-400words, 25marks)The Malaysia Airlines should:①Hold a news conference to tell the news to all over the world and apologize to the whole world.②Put the search and rescue work in the first place.Rescue victims as hard as they could.Do not give up a glimmer of hope.③Malaysia Airlines should provide detailed and accurate information to the people of all over the world.④Properly arrange and take care of the families of the victims.Provide medical, psychological and legal assistance for the families of the victims carefully and thoughtfully.In particular,treat and take care of sick people carefully,to ensure their physical and mental health.⑤Seek support from the world.Share the latest news with other countries in time,and discuss how to do with them.⑥Arrange the staff answer questions about the latest situation to people.⑦Malaysia Airlines should do its utmost to help the relatives of the passengers.Executives should meet with relatives of the passengers,sending well-trained staff takes care of airline passengers lost contact with their families,and provide psychological support for them.2) If you were the leader of crisis management team, what you suppose to do to savethe airline’s reputation?(400-800 words, 30marks)Malaysia Airlines want to save the airline’s reputation,they can:①Emphasis on"face."There is no unventilated wall, think secrecy is not hold,we must be honest.And,usually,the crisis will move you could imagine the worst results to deteriorate.②The courage to face the problem of"courageous"is not enough,the need to have a plan;face their own,but also with organizational strength and external wisdom to others view mirror himself.③core is the"dig deep."Typically,a company in the high-speed development,many issues will be covered,and now is completely uncovered and destroyed all reactionaries the time factor.④"Protracted war"ready to spend three years,five years or 10 years to repair the damaged reputation and regain lost market share?Patient more important.⑤Do not waste a good opportunity to change crisis.Only in difficult times you can make business decisions recycling,if it is not a good time to make these decisions.⑥Talked about the crisis,CEO of tasks.In addition to remorse,apology,self-blame and at outside,CEO should do is to continue to play the role of the lighthouse,is confused and chaotic organization and direction Guidelines.Your subordinates at this time would like to see an honest mistake not only the CEO,more needs to be able to lead a defeated army,underdog Jedi's CEO.⑦Core is the "win",to fight for the win again,do not give up in times of crisis that can bring opportunities to win the future,hold means everything,the victory will be nothing to fear everything?⑧Held a press conference on priorities active:active release via Twitter,websites and other platforms related events progress and efforts made by companies,such as search and rescue departments to collaborate, to appease the families of the passengers and the like.⑨Initiatives priority:the joint search and rescue authorities:Actually,Malaysia Airlines has also been recognized that point,after Malaysia Airlines announced a collaboration with the United States Disaster Recovery Management Expert Group.Malaysia Airlines is also working with China and rescue departments to actively share information.⑩Actively appease the families of passengers:At this point,Malaysia Airlines also doing good.They not only sent senior officials to meet with the families of the passengers,but also sent a team to appease the families of the passengers.11Twitter and social media can not be updated simultaneously.Because fewer people visit the website,publishing information via the website,do not worry too much influence to the corporate brand.If after the media accountable,we can say:"Malaysia Airlines has been carried out at the site of information publicity",so you can well avoid responsibility.Twitter and social media, fans often MAS 300 million is huge, which is equivalent to a daily circulation of 3,000,000 in the media choose not to update Twitter, in order to alleviate the impact of the event.。