第九章广告翻译

广告词的翻译第一篇：广告词的翻译广告词的翻译产品远销英国、美国、日本、意大利和东南亚，深受消费者欢迎和好评 Our products are sold in Britain, America, Japan, Italy and South East Asia and well appreciated by their purchasers.畅销全球 selling well all over the world 典雅大方 elegant and graceful 定型耐久 durable modeling 方便顾客 making things convenient for customers 方便群众 making things convenient for the people;to suit the people's convenience 方便商品 convenience goods 方便生活bringing more convenience to the people in their daily life;providing amenities for the people;making life easier for the population 各式俱全wide selection;large assortment 顾客第一Customers first 顾客是我们的皇帝 We take customers as our Gods.规格齐全 a complete range of specifications;complete in specifications 花样繁多 a wide selection of colours and designs 货色齐全 goods of every description are available.客商第一，信誉第一 clients first, reputation first 款式多样 a great variety of models 款式活泼端庄 vivid and great in style 款式齐全 various styles 款式新颖attractive designs;fashionable(in)style;novel(in)design;up-to-date styling 款式新颖众多diversified latest designs 美观大方elegant appearance 美观耐用 attractive and durable 品质优良，疗效显著，誉满全球，欢迎选购excellent quality, evident effect, good reputation over the world, orders are welcome.品种多样numerous in variety 品种繁多 great varieties 品种齐全complete range of articles;a great variety of goods 让我们的商品走向世界Let our commodities go to the world.色彩鲜艳 bright in colour 色泽光润 bright luster 色泽艳丽 beautiful in colour 深受顾客欢迎 We have won praise from customers;to win warm praise fromcustomers.深受国内外客户的信赖和称誉 to win a high admiration and is widely trusted at home and abroad.深受消费者的欢迎和好评 to be highly praised and appreciated by the consuming public 式样美观aesthetic appearance;attractive fashion 式样新颖大方modern and elegant in fashion 式样雅致 elegant in style 式样众多in many styles 适合男女老幼四季穿着 suitable for men and women of all ages in all seasons 外型大方 elegant shape 享有声誉 to win a high admiration 新品迭出 new varieties are introduced one after another 行销世界 to be distributed all over the world 以工艺精细、针法灵巧多样、图案典雅大方而闻名中外to be renowned both at home and abroad for exquisite workmanship, skillful knitting and elegant design 以用料讲究、图案新颖、色泽秀丽、工艺精湛而著称famous for selected materials, novel designs, delightful colors and exquisite workmanship 以质优原料，尺寸齐全，品种花样繁多而著称famous for high quality raw materials, full range of specifications and sizes, and great variety of designs and colours 誉满中外 to enjoy high reputation at home and abroad 在国际市场上享有盛誉 to enjoy high reputation in the international market 造型美观 attractive appearance;handsome appearance 质量第一，用户至上 quality first, consumers first 种类繁多 wide varieties 安心益气 to make one feel at ease and energetic 包君健康 keep you fit all the time 保健治病 promoting health and curing diseases 保暖防风 warm and windproof 补肝益肾，调和气血，益髓添精，强健筋骨，乌须黑发，驻颜养血 an enricher and nutrient for the liver and kidney, for improving blood circulation, beneficial to essential medulla, strengthening sinews and bones, preventing hairs from greying and helpful to retain complexion 补气，健脾，益精滋肾，祛风活血，强筋壮骨 good for energy and the spleen, beneficial to the sperm, nourishing the kidneys relieving rheumatism, activating blood circulation and strengthening sinews and bones补血和气，壮腰强筋nourishing blood and adjusting spirit, strengthening waist and sinews 除湿散寒，祛风定痛relieving rheumatism, chills and pains 穿着舒适轻便 comfortable and easy to wear 促进体质 to invigorate health effectively 涤烦疗渴 to clear out annoyance and quench thirst 冬暖夏凉 cool in summer and warm in winter 芳香开窍，理气止痛removing obstruction, smoothing circulation and stopping pains.防病治病，延年益寿 to prevent and cure diseases, and to have a long life.富有浓厚诗情两画意rich in poetic and pictorial splendor 瑰丽多彩pretty and colourful 花色入时fashionable patterns 华丽臻美beautiful and charming 戒烟making people refrain from smoking 经久耐用durable in use;durable service 久享盛名with a long standing reputation 居家旅行，工矿必备之良药 an indispensable sovereign remedy for home, travelling, factories and mines.老少良伴 good companions for children as well as adults 历史悠久 to have a long historical standing 男女老少皆宜suitable for men, women, and children 其功若神 as effectively as a fairy does.轻身延寿 to reduce body weight and prolong life.清火明目，怡神醒脑，帮助消化to produce an effect toward clear vision, refreshment, and digestion helping 清洁口腔 cleaning the oral cavity.清热润喉，止咳化痰，益气消哑 good for antipyretic and throat soother, curing cough and facilitating expectoration and relieving hoarseness 清晰突出 clear and distinctive 祛风散寒，活血止痛 relieving rheumatism and cold, invigorating blood circulation and stopping pains 染制精良meticulous dyeing processes 柔软轻盈 soft and light 色彩夺目，迥然不俗 colours are striking, yet not vulgar 色彩奇异大方 in pain, fancy colours 色彩协调matching in colour 色泽鲜艳可爱lovely luster 设计华丽 luxuriant in design 手感舒适 comfortable feel 提神，生津refreshing and enriching the saliva 条纹清晰clear-cut texture 消热止渴relieving heat and thirst.消暑解热，明目怡神relieving heat and sunstroke, refreshing and beneficial to the eyes 颜色调和 harmonious colours 益气强壮，延缓衰老 bracing up the whole system and strengthening it, delaying senility 益气养阴，生津增液，补肺健脾 supplement the vital energy and nourish yin, promote the production of body fluid and saliva 雍容华丽 rich and magnificent 永不褪色 fast colour 优点出众 outstanding features 质地考究 superior(in)quality 质地优良 fine quality 助消化，除油腻 to help digest greasy food 按质论价fixing prices according to quality of products 包装多样diversified in packaging 包装牢固strong packing 包装美观牢固 elegant and sturdy package 包装新颖美观fashionable and attractive packages 保温性强extremely efficient in preserving heat;good heat preservation 保险性强 high safety 保质保量 quality and quantity assured 备用详细目录，惠索即寄 catalogues will be sent upon request 备有各种款式的现货，任君挑选 available in various designs and specifications for your selection 备有塑料盒，便于安全保存 a plastic case is compartmentalized for safe storage.表面光泽 lustrous surface 薄利多销 volume large, profit small 不可退货 without return 不惜工本 spare no cost at any cost;at all costs;at any cost 采用先进技术和工艺to adopt advanced technology 采用最新设备和工艺with the most up-to-date equipment and techniques 操作简便easy and simple to handle 产品按质分等 grade products according to quality 常饮绿茶，增进健康regular tea drinking improves your health 敞开供应sufficient supply;products are sold without limitations;commodities are available without restriction 传送灵活to ensure smooth transmission 传统绣工精湛exquisite traditional embroidery art 大贱卖sale price;crazy price;terrific value;special buy 定牌包装 packing of nominated brand 独特的民族风味to have a unique national style 多年使用，不出故障to assure years of trouble-free service.防水、防震、防磁 waterproof,shock-resistant and antimagnetic 防缩 shrink-proof 防皱 crease-resistance 富有弹性high resilience 工艺精良sophisticated technologies 供不应求 in short supply;demand exceeding supply 光洁度高 highly polished 回味隽永 pleasant in after-taste 货源充足ample supply and prompt delivery 技术先进 modern techniques 技艺精湛exquisite craftsmanship;fine craftsmanship 价格公道reasonable price;street price;moderate price 价格适中 moderate cost 价谦物美 high quality and inexpensive;less expensive, high quality goods;high quality and low overhead 节日送礼之佳品 ideal gift for all occasions 洁白纯正 pure whiteness 洁白如玉 jade white 洁白透明pure white and translucent 结构坚固sturdy construction;firm in structure 经久耐用 structural durability 精打细算be shrewd in money matters;careful calculation and strict budgeting 居同类产品之魁首 to rank first among similar products 具有传统风味特色 distinctive for its traditional properties 具有中国风味possessing Chinese flavours 抗冲击强度高excellent in cushion effect 抗热耐磨strong resistance to heat and hard wearign 科学精制 by scientific process 口味鲜美 delicious in taste 快干 drip-dry 买一送一 buy one give one;buy one get one free 免烫 non-ironing 能多次翻新 can be repeatedly remoulded.您想购买中国土特产品吗？Do you want to buy some Chinese native produce? 烹制简便convenient to cook 品质优良excellent(in)quality 清仓大拍卖clearance price 清货大减价big clearance sale 清香爽口 pleasant to the palate 请君常购中国绿茶always buy Chinese green teas.韧硬兼顾 to have both the quality of tenacity and hardness 入口和醇mild and mellow 软硬适中neither too hard nor too soft 散热迅速 rapid heat dissipation 色泽光洁，柔软防滑 lustrous, soft and antislippery 色泽清澈 limpid in sight 设计合理 professional design 设计新颖 modern design 生意兴隆 driving a roaring trade 使用方便 easy to use 使用极便 utmostin convenience 使用寿命长久long performance life 岁末大减价year-end bargain sale 甜而不腻 agreeable sweetness 外观色泽透明bright and traslucent in appearance 外型永葆如新 to ensure a like-new appearance indefinely 维修简易 easy to repair 味道纯正 good taste 味鲜可口 agreeable to taste 物价稳定 price remains stable 夏季特别大减价special summer sale 香浓可口aromatic character and agreeable taste 香气馥郁 fragrant aroma 香气高雅 elegant in smell 香味纯和pure and mild flavour 香味浓郁aromatic flavour;fragrant(in)flavour 性能可靠 dependable performance 性能可靠reliable performance 性能无与伦比unequal in performance 性能优越superior performance 选材精良superior materials 选料讲究high quality materials 选料考究choice materials 沿用传统的生产方式with traditional methods 易于润滑easy to lubricate 用料精选carefully selected materials 用料上乘selected material 优质西瓜，消暑解渴top watermelons, quell summer thirst 制作精巧skilful manufacture 制作精巧perfect in workmanship 质量高，卫生严high standard in quality and hygiene 众所喜爱品尝之佳品delicacies loved by all 走时准确punctual timing 最新工艺latest technology 做工讲究exquisite(in)workmanship 做工精细 fine workmanship 1． Good to the last drop．滴滴香浓，意犹未尽。

广告翻译case studyI. DefinitionAdvertising is the non-personal communication usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media。

《辞海》：广告是传递信息的一种方式，其目的在于推销商品、劳务，影响舆论，博得政治支持，推进一种事业……II. Functions and Classifications of Advertisingattractive (—catch the reader’s attention)吸引力creative (—project an image)创造力persuasive (—urge the reader to act)说服力impressive (—produce an impact)影响力Ori. Information Function (信息功能)ii. Demand Creation Function(唤起需要功能)iii. Persuasive Function(说服功能)iv. Get Action Function(促使行动功能)v. Goodwill Establishment Function (扶植信用功能)III Classifications of Advertising•i. Commercial and Non-commercial Advertising (以是否营利为标准)•ii. Newspaper Advertising, Magazine Advertising, Radio Advertising, Television Advertising, Direct Mail Advertising, Cinema Advertising, Package Advertising, Outside Advertising, Web Advertising.（以广告媒介为标准）•iii. Consumer Advertising, Business Advertising, Service Advertising. （以广告对象为标准）•iv. International / National / Regional Advertising. （以地理位置为标准）IV. Characteristics of Advertising Language and Culture1. Simple / colloquial （口语的）wordsThe only car in its class．（汽车广告）Buy one pair．Get one free．（眼镜广告）It gives me clear, plain paper faxes at a price I can afford．（Canon 复印机广告）Taking the lead in a Digital W orld(三星电子)Y our future is our future. （汇丰银行）Just do it. (Nike)2. Imperative （祈使的）or interrogative （疑问词）sentences Come To Life In Hawaii．（旅游广告）Come into McDonald's and enjoy a Big Mac Sandwich．（三明治广告）Who would know better how to welcome you to the U.S.？（旅游广告）Are you worrying about the problem of management?（网络广告）Thinking of buying？Think again．Not much for colour TV, is it? V ision hire！（彩电广告）Don‘t have much of a personality? Buy one. (Honda Motor)3. Rhetorical devices （夸张或修辞）Export fair set for foreign-funded firms．（博览会广告）Bathing Beauty Discovered in Interior Decorator‗s Bathroom．（瓷砖广告）Good teeth, good health. (Colgate)—牙齿好，身体就好Y ou can have the smoother, softer, sleeker skin you want now and forever(脱毛剂)更光滑，更细腻，更亮泽，一旦使用，持久拥有。