【最新文档】商务英语专业毕业论文范文-优秀word范文 (5页)
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商务英语专业毕业设计英文范文Title: A Study on the Impact of Business English Major on Students' Employment Prospects1. IntroductionThe business English major is becoming increasingly popular in universities and colleges around the world. This major is designed to provide students with the language skills, cultural understanding, and business knowledge necessary to succeed in today's global marketplace. As a result, many students are choosing to pursue a degree in business English with the hopes of improving their employment prospects upon graduation. This study aims to explore the impact of the business English major on students' employment prospects and to provide insight into the potential benefits and challenges of pursuing this course of study.2. MethodologyTo conduct this study, a survey will be distributed to current students enrolled in business English programs at a variety of universities and colleges. The survey will gather data on students' career goals, job search experiences, and perceived advantages and disadvantages of majoring in business English. Additionally, interviews will be conducted with recent graduates who majored in business English to gather more in-depth information about their post-graduation experiences and to explore how their major has influenced their career paths.3. ResultsThe results of the survey and interviews will be analyzed to identify common themes and patterns related to the impact of the business English major on students' employment prospects. This analysis will consider factors such as the perceived value of the major in the job market, the types of jobs and industries that students are able to enter, and theadvantages and challenges of pursuing a career with a business English degree.4. DiscussionThe findings of this study will shed light on the potential benefits and limitations of majoring in business English. It will also offer insights into how the skills and knowledge gained through a business English major can be leveraged in the job market. Additionally, this study will explore ways in which universities and colleges can better support business English students in their career development and job search efforts.5. ConclusionIn conclusion, this study will provide valuable information about the impact of majoring in business English on students' employment prospects. By understanding the experiences of current students and recent graduates, we can gain a better understanding of the value of the businessEnglish major and its potential to prepare students for success in the global marketplace.。
有关商务英语专业毕业论文范文摘要:自我国加入世界贸易组织以来,对外的商务性质活动逐渐增加,此时需要商务英语翻译人员及时把握国际市场的竞争情况,高效运用语言交流的能力,从而实现互利共赢。
对商务英语在对外贸易谈判中的应用及所使用的相关技巧进行分析和探讨,使商务英语成为外贸谈判中最重要的交流工具。
关键词:商务英语;外贸谈判;应用技巧在对外贸易交流中,商务英语在其中所占的比重非常大。
商务英语与传统的英语不同,它主要是运用在国际的外贸交易上,属于一种专门用途的英语语种,它着重强调的是实际的口语交际,商务英语的实用性也很好地体现在外贸的多个方面,所以了解商务英语以及对外贸易的相关概念就显得尤为重要,这也是商务英语能够在国际贸易谈判中立足的根本原因。
1商务英语与外贸的含义分析对外贸易主要是指以国家为主体,对其他国家和地区展开的不单一的经济交易活动。
对外贸易的交易特征非常明显,由于对外贸易需要跟不同国家、不同地区的人打交道,所以这其中最关键的就是沟通交流环节。
此时商务英语的作用被凸现出来,因为没有统一的语言进行交易沟通,对外贸易活动是没有办法进行的,所以商务英语在这种环境下逐渐被使用,现如今已经成为对外贸易中非常重要的交流工具。
商务英语对专业性的要求极高,在对外贸易双方进行谈判协商的时候,商务英语是占主导的。
所以在进行真正的外贸谈判之前,还要对商务英语语言的应用背景、语言的相关翻译技巧进行详细的了解和掌握,这样才能够在外贸谈判中体现出商务英语的实用性和艺术性,而且也能够很好地体现出商务英语谈判人员的专业化素养及专业化水平。
2外贸谈判中商务英语的特点商务英语与普通英语之间最明显的区别就是商务英语与普通英语所关注的侧重点不同,普通英语比较注重的是口语交际,这种交际一般都是比较通俗的,属于日常用语。
而商务英语则更加侧重于商务活动,能够与商务客户进行准确的交流是实现商务英语的最终目标,商务英语在外贸谈判中的作用也体现出了商务英语极强的社会性功能。
商务英语专业论文范文Title: The Impact of Globalization on Business Communication。
Abstract:Globalization has brought about significant changes in the way businesses communicate with their stakeholders. This paper explores the impact of globalization on business communication, focusing on the challenges and opportunities it presents. It also discusses the strategies that businesses can adopt to effectively communicate in a globalized world.Introduction:Globalization has transformed the way businesses operate, and communication is at the heart of this transformation. With the advent of new technologies and the increasing interconnectedness of the global economy, businesses are now able to communicate with stakeholders from all over the world. However, this has also brought about new challenges, such as cultural differences, language barriers, and the need for effective cross-cultural communication. This paper aims to explore the impact of globalization on business communication and to provide insights into how businesses can navigate these challenges and leverage the opportunities that globalization presents.The Impact of Globalization on Business Communication:Globalization has revolutionized the way businesses communicate with their stakeholders. With the rise of digital technologies, businesses can now reach a global audience with ease. This has opened up new opportunities for businesses to expand their reach and tap into new markets. However, it has also brought about new challenges, such as the need for effective cross-cultural communication and the ability to navigate cultural differences and language barriers.One of the key impacts of globalization on business communication is the need for businesses to be more culturally sensitive in their communication. As businesses operatein an increasingly globalized world, they need to be aware of and sensitive to the cultural differences of their stakeholders. This requires businesses to adapt their communication strategies to suit the cultural norms and preferences of their target audience. For example, a business operating in a multicultural environment may need to develop communication strategies that are inclusive and sensitive to the cultural diversity of its stakeholders.Another impact of globalization on business communication is the need for businesses to be proficient in cross-cultural communication. With the increasing interconnectedness of the global economy, businesses are now more likely to interact with stakeholders from different cultural backgrounds. This requires businesses to develop the skills and capabilities to communicate effectively across cultures. This may involve learning new languages, understanding cultural norms and customs, and being able to adapt communication styles to suit the preferences of different cultural groups.Strategies for Effective Business Communication in a Globalized World:In order to effectively communicate in a globalized world, businesses need to adopt strategies that are tailored to the challenges and opportunities presented by globalization. One strategy is to invest in cross-cultural training and development for employees. By providing employees with the skills and knowledge to communicate effectively across cultures, businesses can ensure that their communication is sensitive to the cultural diversity of their stakeholders.Another strategy is to leverage digital technologies to facilitate global communication. With the rise of digital platforms and social media, businesses can now reach a global audience with ease. This provides businesses with the opportunity to engage with stakeholders from all over the world and to tailor their communication to suit the preferences of different cultural groups.Conclusion:Globalization has brought about significant changes in the way businesses communicate with their stakeholders. While it has opened up new opportunities for businesses to expand their reach and tap into new markets, it has also presented newchallenges, such as the need for effective cross-cultural communication. By adopting strategies that are tailored to the challenges and opportunities presented by globalization, businesses can effectively communicate in a globalized world and leverage the benefits that globalization presents.。
关于商务英语毕业论文范文一:商务英语翻译课程改革思考[摘要]本文基于创新教育的背景下,阐述目前高职商务英语翻译教学的现状与问题,以课程项目化为导向,从课程设置、教学方法和模式等方面来探讨如何构建有效的商务英语翻译教学模式。
[关键字]商务英语翻译;项目化;课程改革《商务英语翻译》课程是高职院校商务英语专业的一门必修课,是一门集英语语言、文化知识、商务知识、翻译知识和翻译技能于一体的工学结合课程,旨在让学生在未来的工作岗位中能胜任一些基本的口笔译任务及向专业翻译方向发展奠定一定的基础。
在创新创业教育的背景下,如何做好商务英语翻译教学改革成为高职院校的重要任务之一。
在本文中,笔者从高职商务英语翻译教学的现状和相关建议展开探析,重点探讨改革高职商务英语翻译教学的创新策略。
一、课程改革背景目前,高职院校商务英语翻译教学存在教学内容枯燥、教学方法刻板单一、教学手段落后和师资力量相对薄弱等问题,培养的学生难以满足社会就业的需求,商务英语专业的毕业生在走上外贸、涉外事务等工作岗位后可能要解决与商务翻译有关的工作任务,但由于缺乏良好的英语应用能力,难以胜任此项工作。
大多数高职商务英语翻译教学离“岗位需求”相距甚远,缺乏有针对性的翻译教学实践活动。
即使有些高职院校是按照理论教学和实训教学相结合的方式来安排教学,但实际上翻译理论和翻译实践存在严重脱节现象。
另外,高职商务英语翻译教学方式仍然主要沿用传统的填鸭式教学,这严重忽视了学生的主体地位,学生被置于被动接受的地位,难以实现翻译教学的预期目标,商务英语翻译作为实践性特别强的一门学科,如若继续采用传统的填鸭式教学将会严重阻碍学生学习的自主性以及学习效率的提高,致使高职商务英语翻译人才的专业水平普遍不高,市场竞争力不足。
因此,对商务英语翻译教学进行改革和创新势在必行,必须以学生就业岗位上的典型工作任务为基点,本着课程跟着岗位走的理念,以培养学生的翻译实践能力为目标,基于真实或者仿真的翻译项目来构建商务英语翻译课程理论知识新体系,口笔译翻译标准、技能、方法以及有关商务知识融为一体。
商务英语专业的毕业设计范文In the realm of global business, the significance of effective intercultural communication cannot be overstated. Business English, as a specialized field, plays a pivotal role in bridging cultural divides and facilitating successful cross-border transactions. This paper delvesinto the nuances of intercultural communication in business English, with a focus on its application in cross-border negotiations.Firstly, it is essential to recognize that business communication is not merely about exchanging information but also about understanding and respecting cultural differences. In cross-border negotiations, parties often hail from diverse cultural backgrounds, each with its unique norms, values, and communication styles. These differences can either enhance or hinder the negotiation process, depending on how well the parties are able to adapt and respond to them.For instance, some cultures may prefer direct and assertive communication, while others may favor a more indirect and subtle approach. Understanding thesedifferences and adapting one's communication style accordingly is crucial for building trust and fostering a positive negotiation atmosphere.Moreover, the use of language in business English is highly specialized and often laden with cultural implications. Words and phrases that are commonplace in one culture may carry entirely different meanings in another. Therefore, it is imperative for business professionals to be aware of these nuances and to choose their words carefully to avoid misunderstandings or offense.To illustrate the importance of intercultural communication in business English, this paper presents a case study of a cross-border negotiation between a US-based company and a Chinese firm. The negotiation centered around a potential joint venture in the technology sector. Both parties had their own set of cultural norms and expectations, which significantly influenced the negotiation process.For example, the US company tended to be more direct and assertive in their approach, emphasizing efficiency and results. In contrast, the Chinese firm exhibited a morecautious and consensus-oriented style, valuingrelationship-building and long-term partnerships. These differences in communication styles initially caused some friction, but as the negotiation progressed, both parties learned to adapt and compromise.The US company recognized the importance of showing respect and patience, while the Chinese firm appreciated the Americans' focus on efficiency and results. Through a series of culturally sensitive exchanges, the two sides were able to bridge their differences and reach a mutually beneficial agreement.This case study highlights the crucial role of intercultural communication in business English,particularly in cross-border negotiations. It demonstrates that success in such negotiations often hinges on theability to understand and adapt to cultural differences, rather than simply relying on technical expertise or negotiation skills.In conclusion, business English professionals must possess a deep understanding of intercultural communication to excel in the global business environment. They must beable to navigate cultural nuances, adapt their communication styles, and use language effectively to build trust, foster understanding, and achieve successful outcomes in cross-border transactions.**商务英语中跨文化交流的重要性:以跨国谈判为例** 在全球商业领域,有效的跨文化交流的重要性不言而喻。
商务英语专业毕业论文(最新5篇)商务英语专业要求学生受到英语听、说、读、写、译等方面的良好训练,掌握英语语言和文学、政治、经济、管理、社会文化等方面的基本理论和基本知识,并通过英语专业全国四级和八级考试。
下面是精心为大家整理的5篇《商务英语专业毕业论文》,希望能够给您提供一些帮助。
商务英语教育改进措施篇一1、改进教学内容。
在语言经济学视角下,加强对课程设置的改革,可以提升商务英语的教育质量,并且可以提升商务英语的语言价值。
在目前的商务英语教学中,主要以基础、知识和能力为主要教学目标,难以满足社会的发展形式,同时不利于学生在社会的发展。
另外,商务英语的教学目标主要是便于学生和供应商的谈判,然而在实际教学中,学生通过实践课程难以有效的提升自身的专业素养。
因此,我国商务英语教育应该适当的改革教育内容,以期可以更好的促进学生的发展。
首先,商务英语的教学应该以基础知识为主要目标,要使学生具备扎实的基本功底。
其次,我国商务英语院校要提升学生的听说和翻译技能,使其可以更好的同外国客户进行交谈,从而可以提升学生的业务能力。
最后,我国商务英语教学中,应该设立一部分实践性内容,以期可以帮助学生掌握最新的岗位工作流程,进而可以为社会提供更多的实用型人才。
2、以社会需求为教育导向。
在商务英语的教学中,主要是以基础教学和交流为主,学生难以掌握企业的最新发展形式,不利于企业更好的融入社会的发展。
针对这种现象,我国商务英语院校应该积极的制定相应的措施,以期可以提升学生的适应能力。
首先,我国商务英语院校应该积极的在教学过程中添加应用实例,例如企业的最新发展动态和客户的最新谈判技巧等,只有在课程教育中添加实践性内容,才可以更好的提升学生的素质。
其次,我国商务英语院校应该加强对学生的实践技能训练,学校可以根据自身的经济条件,建立适当的实训基地,以期可以增加学生的课后实践,从而可以更好的使学生将理论与实践相结合。
最后,我国商务英语院校可以加强和社会企业的合作,将学生输送到企业中进行实习,这种方式不但可以提升学生的实践性能力,还可以提升学校的教学质量。
商务英语专业类毕业论文范文一、跨文化交际视角下的商务英语沟通策略研究摘要:随着全球化的深入发展,跨文化交际在商务活动中变得越来越重要。
本文以跨文化交际理论为基础,探讨了商务英语沟通策略在跨文化商务环境中的应用。
通过对相关文献的综述和实际案例的分析,本文提出了跨文化商务沟通的策略,包括文化意识培养、语言能力提升、非语言沟通技巧等。
研究发现,有效的跨文化商务沟通能够促进商务合作的顺利进行,提升企业的国际竞争力。
关键词:跨文化交际;商务英语;沟通策略;全球化;商务合作二、商务英语翻译中的文化因素及其应对策略研究摘要:商务英语翻译是跨文化商务活动中的重要环节。
本文以文化因素对商务英语翻译的影响为切入点,探讨了商务英语翻译中的文化差异及其应对策略。
通过对实际翻译案例的分析,本文提出了在商务英语翻译中处理文化因素的策略,包括文化背景了解、语言转换技巧、文化适应能力等。
研究发现,有效的文化因素处理能够提高商务英语翻译的准确性和可接受度,促进跨文化商务交流的顺利进行。
关键词:商务英语翻译;文化因素;应对策略;跨文化商务交流三、商务英语口语教学中的情境模拟与角色扮演研究摘要:商务英语口语教学是培养商务英语专业学生实践能力的重要途径。
本文以情境模拟和角色扮演为教学方法,探讨了商务英语口语教学的有效性。
通过对教学实验和数据分析,本文发现情境模拟和角色扮演能够激发学生的学习兴趣,提高口语表达的流利度和准确性。
同时,本文还提出了在商务英语口语教学中应用情境模拟和角色扮演的具体方法和注意事项。
关键词:商务英语口语教学;情境模拟;角色扮演;实践能力;教学方法四、商务英语专业课程设置与就业需求对接研究摘要:商务英语专业的课程设置需要与就业需求相匹配,以提升学生的就业竞争力。
本文以我国某高校商务英语专业为例,通过调查分析企业对商务英语专业毕业生的需求,提出了优化课程设置的建议。
研究发现,企业对商务英语专业毕业生的语言能力、跨文化交际能力、商务知识等方面有较高要求。
商务英语专业的毕业设计范文In the rapidly evolving landscape of global business, the importance of communication skills cannot be overstated. My graduation project aims to bridge the gap between theoretical knowledge and practical application in the field of Business English.The core of my research is to evaluate the effectiveness of various communication strategies in cross-cultural business environments. Through case studies and surveys, I will explore how language nuances affect business outcomes.A significant aspect of my project will be the development of a comprehensive glossary of business jargon, tailored to facilitate clearer understanding among international business partners. This glossary will be avital tool for students and professionals alike.Moreover, I will delve into the impact of digital communication tools on business transactions. The rise of social media and instant messaging platforms has transformed how we conduct business, and my project will analyze their pros and cons.Another critical component of my work will be the examination of non-verbal communication in business settings. Body language, facial expressions, and tone of voice play a pivotal role in conveying confidence and sincerity.I will also address the challenges faced by English as a Second Language (ESL) speakers in the business world. Strategies for overcoming language barriers and improving fluency will be explored, with a focus on practical exercises and real-world scenarios.Furthermore, my project will provide insights into the role of ethics in business communication. Trust and integrity are foundational to any successful business relationship, and understanding the ethical dimensions of language use is essential.Lastly, I will synthesize my findings into a set of best practices for effective business communication. These guidelines will serve as a roadmap for navigating the complexities of the global marketplace.Through this comprehensive approach, my graduationproject seeks to equip future business professionals with the skills necessary to excel in an increasingly interconnected world.。
毕业设计范文商务英语专业Here is an essay on the topic "Sample Graduation Thesis for Business English Major" with a word count of over 1,000 words, written entirely in English without any additional punctuation marks in the body of the text.Navigating the Path to Success: A Sample Graduation Thesis for Business English MajorsAs the curtain falls on our academic journey, the time has come for us to embark on a new chapter filled with boundless opportunities and challenges that await business English majors. The culminationof our studies, the graduation thesis, serves as a testament to the knowledge and skills we have acquired throughout our time in the program. This sample thesis delves into the multifaceted world of business English, exploring the intricacies of effective communication, cross-cultural understanding, and the ever-evolving landscape of the global marketplace.At the heart of our discipline lies the mastery of the English language, not merely as a tool for linguistic expression but as a strategic asset in the realm of international business. Business English majors areuniquely positioned to bridge the gap between diverse cultures and facilitate seamless communication within the corporate sphere. Our expertise in navigating the nuances of professional discourse, negotiation tactics, and the art of persuasion empowers us to thrive in the dynamic business environment.One of the cornerstones of our sample thesis is the exploration of effective business communication strategies. We delve into the art of crafting impactful presentations, conducting productive meetings, and composing compelling written materials. By understanding the cultural and contextual factors that shape business communication, we are able to tailor our approach to the specific needs of our clients or employers. Whether it is drafting a concise email, delivering a captivating sales pitch, or facilitating a cross-cultural negotiation, our mastery of business English enables us to convey our message with clarity, confidence, and professionalism.Furthermore, the sample thesis examines the critical role of cross-cultural awareness in the modern business landscape. As the world becomes increasingly interconnected, the ability to navigate diverse cultural norms and expectations is paramount. Business English majors are uniquely equipped to bridge the gap between different cultural perspectives, fostering mutual understanding and facilitating successful collaborations. We explore strategies for effective cross-cultural communication, conflict resolution, and the adaptation ofbusiness practices to accommodate diverse cultural sensibilities.Another key aspect of our sample thesis delves into the evolving nature of the global marketplace. The rapid advancements in technology, the rise of e-commerce, and the ever-changing regulatory landscape have transformed the way businesses operate. As business English majors, we are poised to navigate these dynamic shifts, leveraging our linguistic and cultural competencies to help organizations thrive in the international arena. We examine case studies that highlight the successful implementation of business English skills in areas such as international market analysis, global supply chain management, and cross-border negotiations.Throughout the sample thesis, we emphasize the importance of continuous learning and professional development. The field of business English is constantly evolving, and it is our responsibility as graduates to stay attuned to the latest trends, best practices, and emerging technologies. We discuss the significance of ongoing language training, industry certifications, and the cultivation of specialized expertise to remain competitive and adaptable in the ever-changing business landscape.As we conclude our sample thesis, we reflect on the profound impact that business English majors can have on the global business community. Our unique blend of linguistic proficiency, culturalsensitivity, and strategic thinking positions us as invaluable assets to organizations seeking to thrive in the international marketplace. Whether we choose to pursue careers in multinational corporations, international trade, or entrepreneurial ventures, the skills and knowledge we have acquired throughout our studies will serve as a solid foundation for our future success.In the end, the graduation thesis for business English majors is not merely a culmination of our academic journey but a testament to our unwavering commitment to excellence, our adaptability, and our passion for bridging the gaps that exist in the global business arena. As we embark on the next chapter of our lives, we are confident that the knowledge and skills we have gained will empower us to make a meaningful impact on the world of business, and to continually push the boundaries of what is possible in the ever-evolving landscape of international commerce.。
商务英语专业毕业设计范文As the world becomes increasingly globalized, the demand for professionals with strong business English skills has never been higher. The business English major is a specialized program that equips students with the linguistic and cultural competencies necessary to thrive in international business environments. The graduation project, a culmination of the student's academic journey, serves as a testament to their mastery of the subject matter and their ability to apply their knowledge in a practical setting.The business English graduation project typically involves the development of a comprehensive business plan or a detailed analysis of a real-world business case. This exercise not only challenges students to demonstrate their understanding of core business concepts but also requires them to showcase their proficiency in English communication, research, and problem-solving skills.One of the key components of the business English graduation project is the research and analysis phase. Students are expected to delve into the intricacies of their chosen topic, gathering data from avariety of reliable sources, such as industry reports, market research, and academic literature. This process not only enhances their research capabilities but also helps them develop a deeper understanding of the business landscape and the challenges faced by organizations operating in the global marketplace.Another crucial aspect of the graduation project is the development of a coherent and well-structured business plan or case analysis. Students must demonstrate their ability to think strategically, identify key issues, and propose viable solutions. This involves the application of various business frameworks and models, such as SWOT analysis, Porter's Five Forces, and the balanced scorecard, to assess the current state of the business and formulate effective strategies for growth and improvement.The written component of the graduation project is a crucial element, as it allows students to showcase their mastery of business English. The report must be well-organized, clearly articulated, and free of grammatical and spelling errors. Students are expected to use appropriate business terminology, employ effective rhetorical strategies, and present their findings in a persuasive and professional manner.In addition to the written component, many business English programs also require students to deliver a comprehensive oralpresentation of their graduation project. This exercise not only tests the students' public speaking skills but also their ability to communicate complex business concepts to a diverse audience, including potential investors, stakeholders, and industry experts.The successful completion of the business English graduation project not only demonstrates the student's academic achievements but also serves as a testament to their readiness to enter the professional world. Employers in the global business arena highly value individuals who possess a combination of strong language skills, business acumen, and the ability to navigate the nuances of cross-cultural communication.Furthermore, the graduation project can serve as a springboard for future academic or professional pursuits. Students may choose to continue their studies by pursuing a postgraduate degree in a related field, or they may leverage their project experience to secure internships or entry-level positions in multinational corporations, international organizations, or entrepreneurial ventures.In conclusion, the business English graduation project is a critical component of the academic journey for students in this specialized field. It challenges them to integrate their knowledge, skills, and cultural understanding to address real-world business challenges. By successfully completing this project, students not only demonstratetheir mastery of the subject matter but also position themselves as highly sought-after candidates in the global job market.。
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商务英语专业毕业论文范文
随着全球经济一体化的发展,商务英语在当今社会日益重要,因此各高校都纷纷开设商务英语专业。
以下是小编为大家搜集整理提供到的商务英语专业毕业论文,希望对您有所帮助。
欢迎阅读参考学习!
商务英语专业毕业论文范文1
《商务英语写作能力培养思考》
[摘要]商务英语写作能力是对外贸易活动中一项非常重要的能力,走访企业和问卷调查表明用人单位对商务英语专业毕业生的写作能力满意度并不高。
从校企合作模式角度来探讨如何更好地培养商务英语专业人才,以期为高校商务英语专业人才培养提供一定的借鉴意义。
[关键词]商务英语写作能力;人才培养模式;问卷调查及走访
随着中国与世界各国的经济贸易往来日趋频繁,企业需要大量既掌握国际贸易商务知识与技能,又具有扎实的语言基本功和跨文化交际与沟通能力的复合型英语人才。
商务英语写作能力则成为国际贸易企业相互沟通、促进业务开展、顺利达成交易、建立友好合作关系等贸易活动的重要桥梁。
作为国际电子商务有效沟通的重要途径之一,商务英语写作能力在国际贸易中起着非常重要作用。
明确、清晰、积极、有人情味、有说服力电子商务邮件和沟通是有效的润滑剂,能够帮助克服文化障碍,是英语核心能力之一。
因此,商务英语写作能力对外贸从业人员尤为重要。
笔者以南京市100家中对外贸易企业作为研究对象,通过问卷调查和企业走访,发现目前的用人单位对新进人才的商务英语写作能力满意度并不高,本研究试图从校企合作视角探讨商务英语写作能力培养的有效模式。
一、现状及其问题
商务英语写作能力包括一般贸易信函、贸易流程信函、商务社交信函、公司内部信函、及求职任职信函。
[1]89参考目前的本科及高职院校的商务英语专业人才培养方案以及一些学者的研究[2]34-41[3]30-34,问卷精选了与目前高校开设的商务英语课程内容相关度极高的8种商务写作知识与技能,下表是用人单位对这8种商务英语写作知识与技能满意度的评价。
表1企业对毕业生“商务写作知识与技能”的满意度(单位%)表1表明用人单位对商务英语专业从
业人员的商务英语写作知识与能力的总体满意度不高,除了收发英文电子邮件
以外,其他7种技能满意率都较低。
写商务英语报告满意率为19%,不满意率
为16%,不满意率为6%;写英文会议纪要的不满意率为16%;写商务备忘录不
满意率为11%,准备并参加英文展会的满意率为29%,不满意率为6%。
商务英
语专业的人才的实践能力较差,除了能完成简单的收发电子邮件,其它商务英
语写作能力有待在实践中提高。
商务英语写作能力的培养目标是培养具有真实
商务语境下的写作能力的人才,研究表明目前现有的高校英语专业的商务英语
写作教材普遍存在教材的材料和任务真实性不高[1]90[4]156-158,与实际工作需求脱节问题[5]24-28。
任务的真实性创造的语境合乎二语习得者的情趣,是
可能想象的,能鼓励二语习得者使用交际策略,激发自然交际的需要,有用英
语进行思维的生活需要,使二语习得者意识有一定的困难,但是有意义、有能
力完成的[4]158。
让学生直接从事商务交际活动的实务训练,能够弥补课堂教
学的不足,有效地调动学生利用各种资源收集与课堂教学相关信息和资料。
学
生收集资料的过程本身就是学习真实语料的过程,能帮助培养学生的能力。
这
种目标明确的活动更容易激发学生的积极性,增强学生真实语境下商务英语写
作能力。
因此,从企业角度探讨商务英语写作能力的培养有非常重要的现实意义。
本研究从校企共建实习基地、校企共建专业课程、校企共建教师队伍等三
个方面探讨商务英语写作人才培养模式。
二、基于外贸公司的培养模式途径
1.校企合作共建实习基地。
目前大多数院校采取的“2+1+1”的教学模式,把基础语言知识、专业技能、综合素质的三种能力要求结合起来。
2年校内基
础课程,1年校内专业方向课程,1年企业实习实训,课程教学遵循语言习得和能力培养规律,开展校企合作。
学校需要在1年的专业课程方面刻苦钻研,通
过系统课程设计,有效实施以“商务模拟实训室”和“虚拟职场情境体验室”
等虚拟情景模拟教学,给学生创设包括电子邮件往来,备忘录等公司内部信函,社交场合信函,商务报告写作,参展布展等外贸函电写作的真实语境。
除了与
外贸企业签定实习基地以外,学校还可以建立自己的外贸公司,学生在完成专
业基础上及时到企业实习,直接参与外贸经营活动,把商务英语写作的理论学
习和定岗实习实训很好地结合起来,在实践中模拟最适合市场需求的商务英语
写作人才培养模式,把课堂教学和实践有机结合。
这些校内外实训、实习的工
学结合、工学交替的综合性实训基地,为教、学、做一体化教学模式的实施提
供了平台,充分满足了学生专业实训和顶岗实习的需要。
依靠校企合作,充分
利用企业资源,学习者可以获得基本的实践技能,加深对商务活动体验和理解,增强商务英语写作能力需求的内涵建构。
2.校企合作共建专业课程。
教材研究发现目前市场上商务英语写作教材研
究严重滞后于国际贸易真实情景、教材内容重合率高、覆盖体裁内容较窄、任
务缺乏真实性、立体化建设不足、练习设计总量不足、形式单一,商务英语写
作教材编写者缺乏真实商务语境的实践工作经验等问题[1]87,因此建设符合真实商务语境的商务英语写作教材尤为重要。
基于问卷调查和企业走访,在外
贸实践中最常见贸易流程信函包括:询盘回盘、报盘还盘、下单及确认、合同及其条款细则、付款、包装及唛头、装运、申诉及理赔、催款、函货代、保险、
各类单证等。
最常见的公司内部信函信函涵盖了备忘录、招聘、便条、通告、。