BEC中级口试全真试题 Part III

剑桥BEC真题中级第三辑口语解析Part3Discussion第三辑Test 1Staff MagazineYour company is planning to introduce an internal magazine to keep staff informed of company developments.You have been asked to help plan the staff magazineDiscuss the situation together, and decide:●What type of information to include in the magazine●Which type of staff should contribute to the magazine●How often the magazine should be published【题目分析】企业内刊你所在的公司当前正计划发行企业内部期刊以帮助员工随时了解公司的发展状况。

要求你帮助策划企业内刊的设计。

你们一起讨论这个话题，并决定：●杂志包括哪些内容●杂志所定位的员工类型●杂志的发行周期【思路点拨】主题讨论要点讨论结果原因Staff Mag azine Contents ofmagazineNews, analysis,opinions, interviews,competitions andfeedbackCover a wide range oftopics, of interest tostaffOrienta tion of magazi ne Oriented to all thestaff membersA betterunderstanding of ourbusiness, knowledgeand experiences,interest andentertainment, a goodknowledgeCircula tion Monthly An easy, convenientway of keepingup-to-speed witheverything.【词汇、短语】特写feature 视觉的visual熟悉的，了解的up-to-speed 上交submit使适应，定位orient 承诺，奉献commitment 【句型点击】正面评价观点Good idea!I really appreciate what you’ve saidYou’ve made a very good point.That’s interesting!【参考范例】A: I think the staff magazine should be published four times a year and contains news and features about events in the company and the achievements of staff.B: I don’t think so. A monthly publication of news , analysis, opinions, interviews, competitions and feedback would be better, which can cover a wide range of topics, of interest to staff.C: I prefer the monthly. The magazine is an easy and convenient way of keeping up-to-speed with everything that’s going on in the company. In addition, staff magazine is designed to create a corporate culture that can connect all people in. so, the more, the better.A: Ok, maybe you are right. Staff magazine should involve everyone and everything in the company. A rich, prompt and diverse coverage satisfies all needs and expectations.By the way, what could be the target audience of the magazine?B: since every issue is designed to give staff a better understanding of our business, to share knowledge and experiences, to provide interest and entertainment and to show readers why the company is a good place to work, the magazine should be oriented to all the staff members. C: You can target the staff magazine to different groups, for individual department may want their version of themagazine. Moreover, staff should be encouraged to become involved in producing the magazine and buildinga sense of community and engagement.A: An employee magazine, um, sounds nice. And printed staff magazines can be out of date before staff even read them;so what about e-magazine, which allows content to be alive and up to date?B: Good idea! Then staff can get information across in an engaging and visual way. Down-loading and uploading old and new issues are really easy through the internet and intranet. Anyone can easily submit their article or update in the relevant section of the staff magazine.C: So many ways to improve the magazine and the staff magazine is such a great commitment to help staff to communicate better, and be better informed. Even the clients can get useful information and grasp business opportunities from the staff magazine.第三辑Test 2Video ConferencingThe company you work for is concerned about the amount of time staff spend traveling to meetings in other branches of the company, and is looking at alternatives.You have been asked to make recommendations about introducing video conferencing.。

BEC中级口试全真试题Part Ⅱ1.What is important when planning a presentation？Finding out about the audience Researching the topic2。

What is important when aiming to improve customer service？Staff Training Customer Satisfaction Surveys3.What is important when managing a project？Encouraging Teamwork Keeping to schedule4.What is important when motivating staff？Financial benefits Career development Opportunities5。

What is important when dealing with competition?Pricing policies Advertising strategies6。

What is important when planning health and safety training? Selecting topics Selecting staff to attend7:What is important when choosing new office equipment?Prices and discounts Brand names8。

What is important when entertaining foreign business clients？Venue for entertainment Cultural Differences9.What is important when aiming to reach new markets？Market research Advertising10.What is important when choosing a management training course to attend？Program Contents Length of course11.What is important when relocating a business？Local workforce available Location of site12.What is important when advertising a new product？Target markets Choice of media13.What is important when starting a new job？Knowledge of company procedures Help from company staff14.What is important when selecting staff for marketing trips abroad? Position in the company Previous experience of other countries15。

这是我根据文库里的一份资料单独整理出来的BEC第三辑TEST3，可能又不完整及缺漏之处，望大家能够理解。

谢谢! PART 11 This businessman has successfully targeted a different group of consumers.2 With careful forward planning, this businessman is helping the company survive a difficult period.3 The company is now more open to change because of this businessman's way of thinking.4 This businessman has made and implemented certain decisions despite opposition to them.5 This businessman has achieved some success by misleading people about his intentions.6 The abilities of this businessman were previously doubted by the company that employs him.7 This businessman is admired for his ability to manage a number of business interests.'Businessman of the Year' AwardA :James King: Chief Executive of Fentons FinanceKing was nominated for the quality of his leadership, with the judges claiming that the Fentons Finance boss is almost revered by his team. He is credited with reinventing Fentons Finance - revitalising its culture of inflexibility, removing outdated pre-merger barriers and playing a brilliant tactical game. He led everyone to believe he was opposed to large mergers and then jumped on the Westcombe Bank opportunity at just the right moment. History will be the judge, but for now the markets consider King to be a star.B Keith Nash: Chief Executive of Hamley's SupermarketsNash took over as CEO when Hamley's systems and distribution were out of date and the brand badly needed freshening up. He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious. As a result, the share price has gone up nearly 80 per cent. This should be extremely satisfying for Nash, who had left the retailer in 1986, disappointed after failing to secure the top job.C Jorge Marquez: Chairman of the Kenwick GroupMarquez was a popular choice for his achievements at Kenwick. The judges say he has been courageous in pushing through the appointment of controversial or inexperienced chief executives to companies within the group, and then sponsoring them as they transformed their businesses. He operates as a 'virtual' chairman, without a permanent office in any one company. He phones his CEOs regularly, and several of them have acknowledged the vital contribution he makes to their effectiveness. Everyone is impressed at how he also finds the time to be chairman of two other large companies.D Richard Jenkins: Finance Director of Centron AdvertisingLabouring in the shadow of a high-profile boss can sometimes draw attention away from the finance director, and the judges considered it was high time Jenkins got that attention. The CEO may be the public face of Centron, but Jenkins is the one who makes it run smoothly. Behind the scenes, he is constantly demonstrating that budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has been hit by recession. It is largely thanks to him that Centron is in much better shape than its rivals.Part 2(这个可能分段有错误)Setting up an appraisal schemeAppraisals can be a wonderful opportunity for your staff to focus on their jobs and make plans to develop their unused potential. (0) ..........So, if you have decided that an appraisal scheme should be set up in your company, you need to establish some formal procedures and make some decisions before you begin. Even if your company already has a scheme, you need to consider what you want to achieve and how you are going to do this.First of all, you need to decide on your key objectives and the real purpose of your scheme.(8).............A scheme should never be introduced at a time of redundancies, or simply for profit or competitive edge, because this will create fear and alienate staff. The next step is to decide how the scheme can most successfully be managed. It is essential that all senior staff are committed to the process and willing to make a positive contribution.The person given responsibility for designing the scheme and the appraisal forms needs to have knowledge of all roles within the organisation. He or she must also be aware of employees' potential needs. (9).............It should be someone who is trusted and whom staff will turn to if they are concerned about their appointed appraiser or the appraisal interview. The design of the scheme should indicate who will be appraising whom. This needs great tact and sensitivity. First, remember that no manager can effectively appraise more than seven or eight people. It is equally important to remember that, if significant numbers of staff are appraised by someone they dislike, or by a person whose values they do not share, the success of your scheme may be threatened.(10) ............. So bear this in mind from the beginning and, if necessary, establish anappeals procedure.Having decided on your policy and who will appraise which members of staff, you need to communicate this in the simplest possible way. Avoid lengthy documents - few people will read them. (11).............Most organisations choose a person's line manager to be the appraiser. This can be seen as an opportunity or a threat, so be ready to consider alternatives if necessary.Once you have established the appraisal process, make sure that appraisal interviews take place at a convenient time, and ideally on neutral ground. It should be borne in mind that some appraisals may involve the disclosure of confidential information. (12) .............These will show the decisions that were taken during the interview and will also indicate any new performance targets that have been agreed.A It is important to select a manager who can deal effectively with any suspicions staff may have about appraisals.B Such a measure can also reduce insecurity and unite staff in recognising the positive elements of appraisal.C Having even one staff member in such a position may affect how others respond to the process.D Ideally, this should be to provide a supportive framework that aids staff development.E Simply make sure that staff know who will appraise them and why, and what form the interview will take.F It is therefore important to decide who will have access to written records of the appraisal.G They can also be a means of getting the best out of staff, both as individuals, and as team members.PART 3(这个可能分段也有错误)SHEER GENIUS - OR A WASTE OF TIME?Encourage your original thinkers and live with their strange habits, says Alan Worthin. If one of your research staff announced that he had worked out a way to propel a vehicle on a cushion of air, would you tell him to concentrate on something practical, or suggest taking it further? If a member of your development team asked if she could come in late because she had her best ideas at 3 am would you insist that she is in the office at 9 am like everyone else?Current business wisdom is that companies need creative, innovative people to beat competitors. The reality is that companies have always needed new ideas to survive and progress, but in the past they weren't particularly good at encouraging the people who produced them.Original thinkers don't always fit easily into the framework of an organisation. However, the advice from managing director, John Serrano is, 'Get rid of the dull people and encourage the unusual ones'. Essentially, he believes that companies need to learn how to manage their original thinkers in order to ensure that the business profits from their contribution. He also says, 'Original thinkers often find it difficult to drive change within the organisation, so they resign, feeling angry and disappointed. It is essential to avoid this.''You can't recognise original thinkers by the way they look,' says Ian Freeman. An apparently ordinary exterior can conceal a very creative thinker.' His consultancy, IBT Personnel, has devised a structured way to identify original thinkers. 'We define employees as champions, free-wheelers, bystanders and weak links, and most original thinkers come into the category of free-wheelers. They may miss deadlines if they become involved in something more interesting. They are passionate and highly motivated but have li ttle or no understanding of business directions and systems.'Headhunter George Solomon also thinks original thinkers have their disadvantages. 'They may have a bad influence within an organisation, especially given the current management trend for working in teams. The original thinkers themselves may be unaware of any problem, but having them around can be disruptive to colleagues. who have to be allowed to point out when they are being driven crazy by the original thinkers' behaviour.' Yet, in his opinion, the 'dream team' in any creative organisation consists of a balanced mixture of original thinkers and more practical, .realistic people.So, having identified your original thinkers, how do you handle them? One well-known computer games company has a very inventive approach. 'We encourage our games designers by creating an informal working environment,' says director Lorna Marsh. 'A company cannot punish risk-takers if it wants to encourage creativity. Management has to provide support, coaching and advice - and take the risk that new ideas may not work. Our people have flexible working hours and often make no clear distinction between their jobs and their home lives.'Original thinkers may fit into the culture of 21st century organisations, but more traditionalorganisations may have to change their approach. Business psychologist Jean Row believes that the first step is to check that original thinkers are worth the effort. 'Are the benefits they bring worth the confusion they cause? If so, give them what they want, allow plenty of space, but set clear limits. Give them extremely demanding targets. If they fail to meet them, then the game is up.But if they succeed, your organisation stands only to gain.'13 It is important for a company to encourage original thinkers because_____A this allows it to promote innovative products.B this enables it to stay ahead of its rivals.C they are very flexible about their working hours.D their talents are ideally suited to the market.14 John Serrano thinks that original thinkers should be_____A helped to develop better people management skills.B asked to manage change within the organisation.C supported so they can perform well for the company.D encouraged to follow company procedures.15 What does Ian Freeman say about original thinkers?A They are unenthusiastic and poorly motivated.B Their work standards are impossibly high.C Their abilities are hard to recognise.D They lack awareness of commercial processes.16 What problems can be observed when there are original thinkers in the workforce?A They may have a negative effect on other workers.B They dislike the concept of teamwork.C They rush tasks through to completion.D They cannot work with less creative colleagues.17 In what way is the games company's approach to original thinkers special?A It allows them to work from home whenever they wish.B It uses different forms of disciplinary action for them.C It promotes a relaxed atmosphere in the workplace.D It encourages them to reduce the risks that they take.18 A traditional organisation wishing to employ original thinkers needs to _____A provide them with projects they are interested in.B assess whether their contribution makes up for any problems.C have a flexible approach if goals are not always achieved.D be prepared to handle any negative feedback from colleagues.PART 4Who Benefits Most from Company Training?According to recent research, the better educated and the higher up the socio.economic scale you are, the more likely you are to be offered workplace training. And, incidentally, the more likely you are to then turn (19) the offer, pleading family and personal commitments or (20) of work. Less qualified staff, on the other hand, are offered fewer training opportunities, but are more eager to (21) them up. In fact, people with few or no educational qualifications are three times morelikely to accept training when it is offered.In the majority of companies, more (22) are allocated to management training than to other areas. Employers (23) their better qualified staff as more important to the business, so they pay them accordingly and invest more in them in (24) of training. This is (25) by the fact that organisations are dependent on properly (26) managers making the right decisions. But this (27) may mean that companies are (28) other parts of the workforce down.The researchers found a growing demand for training among the lower-skilled.Unfortunately this demand is not being (29)by employers, even though there are strong indications that companies would benefit from doing so. They also discovered that, despite the substantial (30) between the training provided for managers and that offered to other staff, there was still widespread endorsement of training.For the purposes of the research, training was defined as any (31) of planned instruction or tuition provided by an employer with the aim of helping employees do their work better. It therefore included a wide variety of approaches. On-the-job and classroom training (32) to be used equally by employers. But learning on the job, which involved observing a certain procedure and then practising it, was easily the most popular method for all categories of employee. While many felt that learning from colleagues was best,very few (33) the internet as an effective way to train.19 A back B over C down D off20 A force B pressure C strain D load21 A pick B keep C take D put22 A means B reserves C finances D resources23 A imagine B regard C suppose D know24 A requirements B specifications C states D terms25 A allowed B approved C justified D accepted26 A understanding B intelligent C informed D knowledgeable27 A stress B emphasis C weight D strength28 A letting B cutting C breaking D setting29 A reached B achieved C gained D met30 A space B gap C hole D room31 A frame B structure C form D order32 A showed B appeared C demonstrated D presented33 A rated B thought C marked D believedPART 5 没有找到答案PART 1 答案《‘Businessman of the Year' Award》年度企业家奖。

BEC商务英语（中级）口语模拟试卷3(题后含答案及解析)题型有：1. INTERVIEW 2. MINI PRESENTATIONS 3. DISCUSSIONSECTION 1 INTERVIEW (ABOUT 3 MIN)1．Practise answering these questions. What kind of job would you most like to have? What are the main products made in your home town? How important do you think suitable packaging is for products? What attracts you to buy particular products? What types of business in general do you think will be most successful in the future?正确答案：How to approach Speaking Test Part One—In this part of the test you answer questions about yourself and about business topics, and express opinions.—Before the exam, think of answers to possible questions about your work or studies, business in your country, and a wide range of business-related matters. Below are some questions of the types which you might need to answer.—In the exam, listen carefully to the questions. Make sure you answer what the examiner asks you. Ask the examiner to repeat a question if necessary, Speak to both the examiner and the other candidate, and listen to what the other candidate says.—Try to give more than just basic answers, and give examples to show what you mean,—Remember that you are being tested on your ability to speak in English, not on your knowledge of specific areas of business. If you do not know an answer, say so, and try to speculate.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.2．In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.A. WHAT IS IMPORTANT WHEN...? NEGOTIATING —COMPROMISE —DISPUTEB. WHAT IS IMPORTANT WHEN...? EMPLOYING TECHNICAL WRITERS —BEING ABLE TO WRITE WELL —MEETING TIGHT DEADLINESC. WHAT IS IMPORTANT WHEN...? MANAGING A COMPANY —COMMUNICATION —EXECLLENT MANAGER正确答案：Interlocutor:—I’m going to give each of you a choice of 3 topics. I’d like you to choose one of the topics and give a short presentation on it for about a minute. You will have about a minute to prepare for this and you can make notes if you wish while you prepare. After you have finished your talk, your partner will askyou a question.—All right? Here are your topics.[Interlocutor hands each candidate a different topic card, and some paper and a pencil for notes]Interlocutor:—Choose one of the topics to talk about. You can make notes.[1 minute’s preparation time. Both candidates prepare their talks at the same time, separately.]Interlocutor:—All right now. Candidate Two, which topic have you chosen, A, B or C? Would you like to talk about what you think is important when managing a company?[Candidate Two talks]One of the most important features in any business is communication. Good communication is required at all stages of the business process.Within individual companies internal communication occur at, and between the various levels. Directors communicate with one another concerning the company’s overall strategy. They inform managers of their plans, and the managers then communicate with other employees. Negotiation are conducted concerning pay and working conditions. Managers communicate decisions and orders and try to improve morale and motivation through good communication. Employees also communicate with each other, for example, over production and wages.Reliable and effective communication is one of the key elements which lead to efficient management of a company.Interlocutor:—Thank you. Now, Candidate One, please ask Candidate Two your question about his/her talk.[Candidate One asks question.]Can you tell me other key elements which lead to efficient management of a company?Candidate Two: The efficient management of a company requires many aspects, both internal and external. We need good communication, good staff and managers, smooth flow of the capital, etc.Interlocutor:—Thank you. All right. Now, Candidate One, which topic have you chosen, A, B or C? Would you like to talk about what you think is important when employing technical writers?[Candidate One talks]—Firstly, it is very important to be able to write well. This means not only knowing the basics of spelling, grammar and punctuation, but also having the ability to condense and organise complicated information to make it simple to understand. A good writer must also be able to cope with meeting tight deadlines. As far secondly as career prospects are concerned, after gaining valuable experience, many technical writers have the opportunity of taking on management roles. They may then be responsible for the work of other writers within a particular company, or they may prefer to become contractors. This means selling their services through an agency employing many freelance technical writers, who services are charged to companies at an hourly rate.Interlocutor:—Thank you. Now, Candidate Two, please ask Candidate One your question about his/her talk.[Candidate Two asks question.]Which factor is more important, being able to writer well or meeting tight deadlines? Why?Candidate One: I think neither of them can be ignored. We need technical writers being able to write well as well as meeting tight deadlines.Interlocutor:—Thank you[Materials are collected.]SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic.3．In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an ex ample of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic.For two candidatesIneffective time management is one of the major problems throughout the Workforce. You have been asked to put forward some suggestions for improving the situation. Discuss the situation together and decide:—Why poor time management can become a major concern—What procedures could be adopted to ensure that time is managed effectivelyFor three candidatesIneffective time management is one of the major problems throughout the workforce. You have been asked to put forward some suggestions for improving the situation. Discuss the situation together and decide:—Why poor time management can become a major concern—What procedures could be adopted to ensure that time is managed effectively—What rules should top managers come up with 正确答案：Interlocutor:—Now this part of the test you are going to discuss together.[Interlocutor points to the card showing the task while giving the instructions below.]Interlocutor:—You have 30 seconds to read the task carefully, and then 3 minutes to discuss and decide about it together. You should give reasons for your decisions and opinions. You don’t need to write any thing. Is that clear?[Interlocutor places the card in front of the candidates.Interlocutor:—I’m just going to listen and then ask you to stop after 3 minutes. Please speak so that we can hear you.[Candidates have about 3 minutes to complete the task.]A: Hi, Ms B, you know, everything seem to be in disorder in our company. And that obviously has a lot to do with poor time management.R: That’s the point. So time should be planned ac cording to the importance of the tasks we need to deal with.A: So what do you think we can do so that time is managed effectively in our company?B: You mean what procedures we can adopt?A: Sure, That’s what our boss is asking us to do, Right?B: Right. I think we’ve got a lot to do. First, we should make all the staff members realize how important effective time management is to our company.A: Yes, Perhaps we can run a few training programs for them. If needed, we may invite some experts from outside to help us.B: Another thing we can do is to make all the managers, or even every staff member, come up with a job description of their own. in this way, they can be pretty sure about what they are responsible for and what they are not.A: Good idea. So to sum up, our company should run a few training courses, and every staff member should write a job description of their own.[Materials are collected.][The interlocutor asks one or two questions as appropriate, to extend the discussion.]What kinds of rules should top managers come up with? What’s your view, Ms B?B: Well, I think the top managers of our country should come up with a set of rules as what kind of jobs should be given priority to. in this way, we can make sure that important tasks ere dealt with first.。

BEC中级口试全真试题1. Program for New StaffThe manufacturing company you work for would like to introduce a full progr amme of training for new staff. You have been asked to help prepare the pro gramme.Discuss the situation together, and decide:--- what should be covered by the training programme--- how else new staff can be helped to settle into their jobs as quickly a s possible2 Company Dress CodeYour Managing Director is unhappy with the general standard of dress among staff.You have been asked to make recommendations about introducing a dress code or company uniform.Discuss the situation together, and decide:---what the advantages and disadvantages of having a company uniform would be--- what kind of dress code would be appropriate for staff in different typ es of jobs3 Staff TrainingYour company has decided to use an outside agency for training sales staff.You have been asked to have preliminary discussions with the agency to orga nise this.Discuss the situation together, and decide:--- what information you will need to provide for the agency---what kinds of questions you will need to ask the agency4. Company VideoThe manufacturing company you work for is planning to make a video to showto potential customers and investors. You have been asked to help with p lanning the video.---Discuss the situation together, and decide:--- which departments and activities in the company should be included in t he video---which company personnel should appear in the video5. Business Magazine ArticleAn international business magazine is sending a journalist to write about y our region, and wants to include an article about the retail company you work for.You have been asked by your company to help the journalist plan the article.Discuss the situation together, and decide:--- what kinds of information should be included in the article--- how this article could benefit your company6. Opening a Branch AbroadThe retail company you work for has decided to open a branch abroad for thefirst time.You have been asked to help with the planning of the new branch.Discuss the situation together, and decide:--- what staffing arrangements might be necessary for the new branch--- which information about premises in that country it would be useful to find out about7. Entertaining Foreign ClientsYour company is entertaining a group of foreign clients for three days, inc luding one non-working day.You have been asked to plan a programme for the visit.Discuss the situation together, and decide:--- what kinds of activities would be suitable for the visit--- what information it would be useful to know about the clients before fi nalizing the program8. Work Experience ProgrammeThe manufacturing company you work for has decided to offer a two-week work experience programme for a small group of students from a local busine ss college.You have been asked to help with the preparations for this programme.Discuss the situation together, and decide:--- what kinds of work experience the company might offer--- how the participants should be selected9. English Language TrainingYour company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organization of the train ing.Discuss the situation together, and decide:--- how to encourage employees to take part in the training--- what kind of schedule would be suitable for the training10. TeamworkYour company is sending a small group of employees away together for three days to encourage them to work as a team.You have been asked to help plan the programme.Discuss the situation together, and decide:--- what practical arrangements the company needs to make before the trip--- what work and leisure activities would be suitable for the group11.Foreign Business TripYour company is attending a trade fair in a foreign country for the first t ime.You have been asked to help with the preparations for the trip.Discuss the situation together, and decide:---what travel and accommodation arrangements you will need to make before the trip---which kinds of business customs in the foreign country it would be usefu l to know about, and how to find out about these before the trip12. (For three candidates) Entertaining Foreign ClientsYour company is entertaining a group of foreign clients for three days, inc luding one non-working day.You have been asked to plan a programme for the visit.Discuss the situation together, and decide:--- what kinds of activities would be suitable for the visit--- which members of staff should accompany the visitors--- what information it would be useful to know about the clients before fi nalizing the programme13. For three candidates Work Experience ProgrammeThe manufacturing company you work for has decided to offer a two-week work experience programme for a small group of students from a local busine ss college.You have been asked to help with the preparations for this programme.Discuss the situation together, and decide:--- what kinds of work experience the company could offer . how the partici pants should be selected--- what feedback and evaluation should take place after the programme has finished14 For three candidates English Language TrainingYour company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organization of the train ing.Discuss the situation together, and decide:--- which staff would benefit most from English language training . how to encourage employees to take part in the training---what kind of schedule would be suitable for the training15 For three candidates TeamworkYour company is sending a small group of employees away together for three days to encourage them to work as a team.You have been asked to help plan the programme.Discuss the situation together and decide:--- what practical arrangements the company needs to make before the trip--- which work and leisure activities would be suitable for the group--- how to evaluate the success of the trip。

B 1 It would be advisable for Flacks to consult customers before developing a new product.D 2 Producing goods for specialist markets might increase Flacks' profits.C 3 Flacks may need to change the function of one of its facilities.A 4 Flacks should utilise its current expertise to enter a different market.B 5 Flacks may need to consider closing its current production facility.C 6 Flacks should develop the connections it has established with leading retailers.A 7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。

BEC中级第二辑真题口语Part-3-discussion解析第二辑Test 1Work experience programmeThe manufacturing company you work for has decided to offer a two-day week work experience programme for a small group of students from a local business college.You have been asked to help with the preparations for this programmeDiscuss the situation together, and decide:●What kind of work experience the company might offer●How the participants should be selected●What feedback and evaluation should take place after the programme has finished【题目分析】工作实习计划你所在的制造公司决定为当地一所商学院的一组小学生提供一个两周的工作实习计划。

公司要求你们几人协助这个项目的准备工作。

你们一起讨论当前的状况，并决定：●公司可以提供哪方面的工作经验●如何挑选项目参与者●项目结束后，如何对学生进行反馈并做出评价主题讨论要点讨论结果原因Work experience programmeKinds of workexperienceWork experience in after-saledept.No technical knowledgeneededSelection of participantsJunior:no similar former experienceProficient in English,disciplinedHaving time & knowledge;English-speaking clients;Novelty of the programme;Demanding work environment Feedback and evaluationRegular meetings on workingdays, report, grade awardedHelp students improve theirwork, gain experience【词汇、短语】专业的professional 售后服务after-sale service监督、管理supervise 大三学生junior熟练的，精通的proficient 要求高的、吃力的demanding 例会regular meetings 反馈feedback【句型点击】●赞同他人观点Let me see, well, I suppose that ….It’s like this, you see….That’s exactly my opinion●委婉同意As far as I’m concernedFrom my point of view, …Let me put it this way, …【参考范例】A：Hi, Jason and Mark, shall we discuss the work experience programme for a while?B: No problem, I heard that the students were from a local business college and had no technical knowledge in manufacturing. So I wonder whether they could fit it here. After all, our company manufactures mobile phones.C: No worries, our company can provide work experience that doesn’t require professional skills.A: That’s right, I have decided to carry out the programme in the after sale department. Students should take a two days training before they their work and the after sale department will arrange several experienced staff to supervise their work, the students are expected to develop their skills in customer service and learn to deal with customers’ complaints and help the companies to improve their products image and service.B: It seems you have got everything settled down.A: Not yet.C: Then what shall we do next?A: The selection of participants. The company can offer the working experience for 20 students. Could you give me some suggestions on selecting the ideal participants for the programme?B: In my opinion, ideal participants should be junior students because they have time to take part in this programme and have been trained formally in business college for more than two years.Students should also be proficient in English because a number of our clients speak English. Mark, what do you think?C: I agree wi th you. What’s more, potential participants will be asked to take an English speaking test before the programme starts. In addition, students should have a good attendance record and academic performance in school because they are in a demanding work environment which requires them to follow strict discipline and work as a team.A: Thank you very much to your advice. Now, there just one thing left, the feedback and evaluation of the programme.B: I think after the sale department should have meetings for students at the end of every working day to help them conclude their work.C: And after the programme ends, students are required to write a report of their work experience in our company, the report should include the arrangement of the programmme, the training classes in the after sale department, work experience during the two weeks, the things they have learned and the problems, troubles they have met. They are encouraged add anything they want to the report. A: Good ideas. Finally, I think the supervisors will give each student a grade for the programme based on their performance and other standards of evaluation.第二辑Test 2English language trainingYour company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organization of the training.Discuss the situation together, and decide:●Which staff would benefit most from English language training●How to encourage employees to take part in the training●What kind of schedule will be suitable for the training?英语语言培训你所在的公司计划为员工提供30个小时的英语语言培训，公司要求你协助策划和组织这次培训。

bec中级第三辑真题答案解析BEC中级第三辑真题答案解析BEC（Business English Certificate）是由剑桥考试委员会（Cambridge Assessment）举办的专业商务英语考试。

考生通过参加BEC考试，可以展示自己在商务英语方面的能力和应用能力。

而第三辑真题是BEC中级考试中的一部分，对于考生来说是一次重要的挑战。

本文将对BEC中级第三辑真题进行解析，帮助考生更好地理解和准备这一考试。

第一部分：阅读BEC中级第三辑的第一部分是阅读，包括多个篇章和相关的问题。

这些文章涵盖了商务领域的各个方面，从市场营销到人力资源管理等。

考生需要在规定的时间内阅读这些文章，并回答相关的问题。

在这一部分，考生不仅需要理解文章的主要内容，还需要注意文章中的细节和关键信息。

解析：在面对阅读材料时，考生需要采用正确的阅读策略。

首先，快速浏览文章，抓住主题，了解文章的结构和重点。

然后，通过细读每一段来深入理解文章的内容。

在回答问题时，要注意问题的要求，寻找对应的信息并加以分析。

更重要的是，要将题目与文章进行对照，确保答案的准确性。

第二部分：写作BEC中级第三辑的第二部分是写作，考生需要根据所给的任务，写一篇商务文书或报告。

在写作过程中，考生需要展示与商务英语相关的词汇、语法和写作技巧。

同时，要注意文中逻辑性和连贯性。

解析：在写作过程中，要仔细阅读和理解题目。

确定写作任务后，考生要进行必要的准备工作，包括列提纲和构思内容。

在写作过程中，要注意使用恰当的商务词汇和句型，确保表达的准确性和流畅性。

此外，文中的段落要有清晰的结构，思路要条理清晰并紧密连接，以使整篇文章呈现出逻辑性和连贯性。

第三部分：听力BEC中级第三辑的第三部分是听力，考生需要在录音的播放过程中听取相关信息，并回答问题。

这一部分也是商务英语应用的关键之一，考生需要能够听懂商务会话和讨论。

解析：在听力过程中，考生需要培养良好的听力技巧。

首先，要注意听懂录音的主题和目的，并在听取过程中留意关键词和句子。

第三辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Trying to attract new staff Competitive wages Company reputation【思路点拨】【词汇&短语】招聘recruitment 合作精神，团队精神team spirit根据.... .调整tailor to 灵活福利flexible ben efits受聘后的福利待遇employment packages 求职者job seeker目标群target group 职位空缺job vacancies准雇员potential employee【句型点击】表示提出建议Let ' s …Why not ...... ?I suggest that we ............My advice would be ...........对观点不予评价I don ' t know what to say.I can ' t say I have any views on ....It ' s not something I have considered a lot, I afraid. ' m要求重复Pardo n?What did you say just now?Do you mind say it aga in?【参考范例】When it comes to attack ing new staff for your orga ni zatio n, effective recruitme nt strategies and tech niq ues con tribute tosuccessful appointment. Employment packages should be tailored to draw attention of the potential employees. Offering an attractive competitive wages with flexible ben efits would be a determ ining factor in hunting new tale nts.A company ' s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people ' s trust and affinity and greatly decisi ons in con sideri ng job vaca ncies.What' s more, better opport unity for promoti on is ano ther con siderati on for those that are some way along their careerpath. Any career opport un ities to grow with in the orga ni zati on will be a highlight to be preferred in the target groups.In additi on, nothing will impress the applica nt more tha n knowing he or she will be an in tegral part of a successful team.Creati on of a positive and stimulat ing work ing environment prompts the team spirit and buoya nt resp onse from the job seekers.Topic B: WHAT IS IMPORTANT WHEN ……?Preparing to go away on a business tripInforming colleagues and clientsDelegating essential tasks【思路点拨】【词汇&短语】 同事 colleague 旅程、行程 it inerary 预约 booking 预订 reservation 投影仪 projector 【句型点击】要求解释What does …mean?Could you expla in it please?When you say ….What do you mean? Would you mi nd telli ng me the meaning of Do you mean …..by saying …？【参考范例】Prepari ng to go away on a bus in ess trip in volves a lot of things to be pla nned well in adva nee, first of all, inform colleagues traveli ngwith you and clie nts you will visit of the bus in ess iti nerary. Doing this gives you an opport unity to share resp on sibility and make sure that your bus in ess trip runs as smoothly as possible.If possible, pass on the travel arran geme nts to people in volved whe n you don't have eno ugh time andEveryth ing from flight book ings to hotel reservati on, eve n to tech ni cal support such as projectors and microph ones can be delegated as esse ntial tasks.Furthermore, it is importa nt for you to set your goals before leavi ng for your bus in ess trip, what you would like to accomplish whe n youarrive at your dest in ati on. Time man ageme nt may help your trip to be as productive as possible with in such a short time to meet your goals.And it is a good idea to create a checklist in your schedule to list the item that n eed to be packed for your bus in ess trip, packing yourluggage with essential items makes the trip much easier.Topic C: WHAT IS IMPORTANT WHEN……?Planning corporate hospitalityGuest listType of event【思路点拨】完成 accomplish 目的地 destination时间管理 time man ageme nt 清单check list麦克风 microph one【词汇&短语】商务社交 corporate hospitality 交往 socialize 有益的 beneficial演示、展示 dem on strati on 士气 morale容易到达的 accessibleSeveral comp onents come into play concerning corporate hospitality that allows opport un ities for colleague and clie nts to socialize, relax,and work toward valuable professi onal and bus in ess conn ecti ons in a positive and ben eficial way. When planning corporate hospitality events of all sorts, create a guest list first to ensure the attendees and accommodation.Corporate hospitality provides a con trolled en viro nment for sem in ars, meet in gs, conven ti ons conferen ces, and even product la un ches ordem on strati ons. Types of event are ren dered in the forms of a sport ing event, concert, outdoor gatheri ng or other team buildi ng event, which add fun and enhance morale.Locati on is ano ther importa nt con siderati on in terms of corporate hospitality, which can be a warm and memorable venue to ensure maximumsuccess and exceed all expectations. And you ' better select a location easily accessible by your event atte ndees.The significance of socializing with colleagues and clients outside of the workplace is dedicated to driving sales, building your company ' simage, keeping ahead of your competitors idient hospitality and achieving specific marketing objectives, as well as motivati ng n etwork ing and promot ing in terpers onal skill developme nt.第三辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Writing a newspaper advertisement for a job vacancy Description of the work Experienceneeded by applicants【思路点拨】【词汇&短语】 求职者 job seeker 空位 vacant position 联系方式 contact details 工资幅度 salary range 确切地阐述 formulate 福利，津贴 benefit 纟田节specific 职业前景 Career path 申请求职者 can didate 包含 in corporate 需要 entail 目标对象 target audience【句型点击】句子语义关系，表示转折But / Yet / While / Whereas, ....然而…… However / Nevertheless, ...然而 ...... ... Rahter than ...而不是 ..... ...Instead of ...而不是 ....... On the other hand,...另一方面， ......受控环境 con trolled environment 研讨会seminar 发布launch【句型点击】 询问他人意见Any comment on .......... .? What do you say about ….? Do you have any idea about …..?【参考范例】专注的 dedicated 联系，关系网 n etworki ng 人际的 interpers onalHow do you th ink of ........... ? What ' s your attitude to…..?【参考范例】A good and effective job n ewspaper advertiseme nt should be clear and in formative eno ugh to produce efficie nt readi ng for job seekers .Informulati ng the advert content, several specifics are expected of the can didate. The first on the list is a detailed description of the work, mainly including an overview of the responsibilities, tasks and general scope of work entailed in the vaca nt positi on, which calls for atte nti on from pote ntial applica nts.Next, indicate the qualifications you require such as work experienee, education, computer skills, organization skill and com muni cati onsskills n eeded by applica nts, which serves as attracti on of releva nt in terest.As a rule, most employers or corporations do not advertise pay information. However, if you list a salary range, you will get a greater resp onse. If any ben efits, training and career path are available, do in corporate in the advertiseme nt; for they can create desire to pursue what looks like a great opport un ity among the target audie nee.Lastly, be sure to in clude a clear in struct ion for the resp on se a nd applicatio n with the con tact details such as address, email, fax orpho ne on the bottom of your ads.Topic B: WHAT IS IMPORTANT WHEN ••…?Delegating work to othersClear instructionsChoice of person for the task【思路点拨】【词汇&短语】企业职阶 corporate ladder 合同工 contract worker 详述的、明确的 explicit 保证 guara ntee 最大值 maximum 【句型点击】句子语义关系：表示原因Because of … Due/owi ng to Si nee … The reason for ….Is …Given the fact that….,we【参考范例】Anyone on the corporate ladder probably has some opport un ities to delegate work to the team staff or to con tract workers, which is one way toman age work time more effectively. Clear and explicit in struct ions should be give in the first place to decide and expla in the targets, resp on sibilities and limits of the work that you delegate, for sufficie nt in formati on guara ntees the work to be done with a maximum of direct ion.Then choose the people who have the n ecessary ability or pote ntial to work on the task and can be relied on to perform the task satisfactorilyand responsibly. Choice of person for the task also depends on the development needs of the people in volved.Additi on ally, advice, support and training such as providi ng in formati on , possible soluti ons and givi ng han ds-on assista nee in a waymotivates progress and in spires en courageme nt, commitme nt, en thusiasm and creative thinking in the people concern ed.And allocating and monitoring the progress and quality of work are in delegate' s area of responsibilitshould be checked regularly whether agreed targets are met with the feedback to ide ntify the implicati on of n ecessary revisi ons亲身动手的 han ds-o n激发 motivate 分派 allocate 反馈 feedback暗示、含义 implicati onto targets. Achieveme nts of targets are assessed to en sure whether some one is perform ing well, and credit and praise for the successful completi on of the task should be give n.Topic C: WHAT IS IMPORTANT WHEN ……?Designing a company website Type of information to include Different language versions 【思路点拨】【词汇&短语】 定制、定做 customize 搜索弓丨擎 search engine潜在顾客 pote ntial/prospective customer 营业范围 line of busin ess强有力的potent信息源 information source 使用多语言的 multi-li ngual 目标用户 target user【句型点击】句子语义关系，表示结果As a result,Accord ingly/consequently In a con seque nee.. Therefore/ thus…,hence …因此 【参考范例】Type of in formati on to con clude in website desig ning is customized for your n eeds to attract search engin es, in crease traffic and provideuseful in formatio n to existi ng and pote ntial customers. Well-writte n content in your website in forms your prospective customers what is the line of bus in ess you are in, what you sta nd for, how you operate, the services and products you offer and the ben efits in relatio n to competiti on.As a potent information sources, your website serves as a global “onlinemarketplace ”hich is enhanced with multi-li ngual website content.Different Ian guage vers ions are desig ned to help people from home and abroad to read on li ne and facilitate the in teract ions betwee n the target users and the site.Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically desig ned to com municate the unique character of your bus in ess or orga ni zati on. Ready-made e-commerce website templates are recomme nded, for the templates cut down desig n and product ion time and have a full package of fun cti ons.Effective web n avigati on makes sure that your customers and clie nts can easily and quickly find what they are look ing for under differentcategorizes. To make clear and consistent navigation, it ' s better to use navigation menus to organize ylinks according to the order of importance.第三辑Test 3Topic A: WHAT IS IMPORTANT WHEN……?Meeting foreign clients for the first time Foreign language skills Knowledge of culturaldifferences流量 traffic常惠顾客 exist ing customers 布局，设计 layout 现成的 ready-made 电子商务 e-commerce 模板template 导航 navigation 菜单menu【词汇&短语】 记住 bear in mind本族语、母语 n ative ton gue 过失、出丑 gaffe 攻读、熟读 read up 谦恭有礼 courtesy 名片 bus in ess card 【句型点击】如何询问对方意见Do you mi nd…？Would you like …？ Could you …..，please? I was won deri ng if you could…？【参考范例】There are certain points to bear in mind when interacting with foreign clients for the first time. First, since many intern ati onal clie ntsprefer to deal in their n ative ton gue, to grasp some foreig n Ian guage skills can be greatly helpful sometimes we n eed to make a con scious effort to slow dow n to produce a flue nt com mun icati on.And in com muni cati on, gaffes arise due to differe nces in cultures. For an exte nsive discussi on with a foreig n clie nt, you ' d bettertake the effort to read up about their country and know com mon thi ngs about their culture. It usually takes quite some time to comprehe nd the kno wledge of cultural differe nces and resp ond appropriately.What ' more, you n eed to en sure that you make the best impressi on on pote ntial foreig n clie nts and fine bus in ess etiquette helps in agood impressi on. Simple courtesies such as shak ing hands firmly and excha nging bus in ess card can make multicultural clie nts feel comfortable.Additi on ally, ask ing questio ns and seek ing clarificati ons will help you un dersta nd the goals, concerns and overall n eeds of theforeig n clie nts participati on in com muni cati on and cultural sen sitivity is all takes to create a wi n-win situati on and build a great rapport with your foreig n clie nt.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding whether to buy or rent office equipmentCost Speed of technological change【思路点拨】多文化的 multicultural 澄清、净化clarificati on 敏感、敏感度 sen sitivity双赢 win-win关系，一致，和谐 rapport货币因素 mon etary factor 最优先权 first priority 提升，更新 upgrade 可扣除的 deductible 【句型点击】Gen erally speak ing, whe n gett ing office equipme nt, either to buy or to rent have its merits. However, mon etary factor isgiven first priority. Cost should be considered to make sure that you can afford it. Even though either choice would be acceptable for you, it ' snecessary to weigh whether or not the cash advantages of buying is greater to the service beneffits o ren ti ng.With the high speed of tech no logical cha nge, some office equipme nts are easy to become outdated and itupgrade those equipme nts every couple of years to improve efficie ncy and boost productivity in this respect, buying new office equipme nts can be a better soluti on.Ano ther way to decide to buy or rent comes from the tax. The ren ti ng of office equipme nts can be fully tax deductible ifyou use the ren ted asset i n your bus in ess. But with a rent, you may have a risk of los ing tax ben efits for accelerated depreciati on. While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially.Last but not least one is useful life. Getting the right equipment for your office not only involves whether it can keep you comfortable, orga nized and productive, but takes into acco unt the useful life of office equipme nt , prese nted as a fun dame ntal financial question which can save you a lot of time and money.Topic C: WHAT IS IMPORTANT WHEN ……?Aiming to increase staff productivityOffering bonusesCreating a pleasant environment【思路点拨】【词汇&短语】 决策层 executive suite 竞争优势 competitive edge举止优雅的，改良的，精致的 refined 【句型点击】中途打断对方 ….Sorry, butJust a mome nt, but … Sorry to in terrupt, but …Excuse me, may I in terrupt?纳税优惠 tax benefit加速折旧 accelerated depreciati on 税金控除 tax write-off如何澄清观点Don ' t gteme wrong. My attitude toWhat exactly I ' I ' m afraid you【参考范例】不要误会我..is ......m trying to say is ve mis un derstood me.【参考范例】There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a com monly-used way ofpraise, recog niti on and reward for achieveme nts and successes, which will enhance the performa nee of employee greatly. Money satisfies needs and it can stimulate people to work harder.A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working togetheras a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisi ons.Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company ' s goaland have a big chanee for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to in crease employee job satisfacti on and productivity.Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trainedstaff with refined skills will cultivate loyalty through satisfied employees, maintain workplace productivity and give the compa ny a strong competitive edge.第三辑Test 4Topic A: WHAT IS IMPORTANT WHEN……?Aiming to keep good staff Promotion opportunities salaries【思路点拨】One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuing professi onal developme ntopport un ities should be scheduled and give n to help employees to develop skills and adva nce their careers with in the orga ni zati on, which can en sure that top tale nts stay with you.Finan cially-based incen tives could be a attracti on. Competitive salary with pay in creases, bonu ses, profit shari ng, etc. enhances good staffretention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even atte ndance.Don ' t miss the occasi ons where you can express your appreciati on your recog niti on to your staff for their dedic ati on and contributions tothe success of the practice, for showing recognition and praise to your valuable employees can stir a sense of pride and boost up morale among employees, thus motivati ng more improveme nts in their performa nce.Additi on ally, a harm onious workplace culture fosters trust for successful two-day com muni cati on. The compa nies who build an image in theminds of exist ing and pote ntial employees that your bus in ess is an enjoyable place to work will be in a better positi on to recruit and reta in good staff.【词汇&短语】高级人才 top tale nt 提高工资 pay in crease 分红制profit sharing 出勤 attendance【句型点击】表示附和Let ' s hope so I feel con fide nt to. Sounds great. 骄傲感 a sense of pride 扶助，增强 boost up 士气，斗志 morale 双向的 two-wayTopic B: WHAT IS IMPORTANT WHEN ……?Organizing a conferenceConference speakersFacilities at conference centre【思路点拨】【词汇&短语】激发性的motivati on al 播音public address演讲嘉宾guest speaker 事先in advanee耗时的time consuming【句型点击】表示同意Absolutely!Exactly!You betYou got itThat ' s for sure.【参考范例】It is wise to keep in mind that it is better to invite motivational guest speakers to do conference presentations. Good professi onal conference speakers can in spire atte ndees, create the whole atmosphere and drive for the conference. But make sure their prese ntati on will be of in terest to every one.A suitable venue is a hard decision of conference organizing, but the most time consuming part is to determine what equipme nt is in clude in the venue book ing. Facilities at conference cen tre, especially the public address system must be test in adva nee to en sure that atte ndees throughoutthe room can hear what the speaker is say ing.Time allocation determines the most appropriate topics that will best achieve your conference goals. That means how much time is required to select activities and presenters can help address the conference purpose. However, the conference age nda, order and content of conference activities will go through many cha nges un til the actual conference is fun.In additi on, an effective budget is crucial to the success of the conference. In the first place, work out your costs to pla n your budget andtry as best as possible to cover overall expe nses with in your budget. Make sure to keep a file of all in voices and receipts.Topic C: WHAT IS IMPORTANT WHEN……?Producing a marketing plan Identifying target customers Setting a budget【思路点拨】Of course not.Not a cha nee.门都没有【参考范例】Produci ng a dyn amic marketi ng pla n will focus atte nti on on your ideal customers. Ide ntify ing target customers is the first step in yourmarketing plan, which defines the needs of the market your products or services satisfy and states the objectives your compa ny aims at.The purpose of setting a marketing budget is to lay out spending requirements necessary for meeting the plan ' s objectives by gathering allthe revenues and costs involved in marketing into one comprehensive document with tables and graphs, as a man agerial tool, it bala nces what is n eeded to be spe nd aga inst what can be afforded , and helps make choices about finan cial priorities.Marketing strategies are concerned with pricing , distribution, promotion, advertising and market segmentation, effective marketing strategiesare indispensable for high-standard and action-oriented marketing plans, which provide the direct ion the product will take and usually result measurable actions.Besides, various en vir onmen tal factors such as gover nment actions, emerg ing tech no logy, and eve n cultural cha nges may have a positiveor negative impact on the market growth potential of your products or services. So developing your marketing message about those factors makes it easy to plan and carry out the marketing activities you need to grow your bus in ess.【词汇&短语】收入，税收 reven ue 图表 tablesand graphs 管理工具 man agerial tool 定价 pricing市场分割 market segme ntati on 【句型点击】表示反对No way. 明显的 measurable政府行动 gover nment acti on 文化变迁 cultural cha nges 营销信息 marketing message。

BEC中级口试全真试题 Part IPhase II： Good morning/afternoon。

I’m … and this is my colleague …. S/he’s just going to list en to us。

Could I have your mark sheets， please?（To A） What’s your name？ Where are you from? A:回答I： Thank you。

（To B） And you？ B：回答I： Thanks。

Do you work or are you a student， B？ B: 回答I: （What do you do？ What do you study？） B:回答I： What about you， A? (What do you do？ What do you study？) A：回答I： What do you like most about your job/studies， A？ A：回答I: （Why？） A:回答I： What about you， B? B:回答Phase II1I： A， which specific skills will you need most in your career？（Why?) A:回答I: How about you, B? （Why？) B：回答I： B， what qualities does a good employee need to have？ (Why？） B：回答I： What do you think， A？ A:回答I： A, to what extent is it possible to train people in interpersonal skills？（Why/Why not？） A：回答I： B, which special qualities do you think managers need to have？（Why？） B：回答2。