Introduction to Marketing (市场营销概论 英文版)6 DM 2

市场营销英语教学大纲《市场营销英语》教学大纲（MARKETING ENGLISH）一、理论教学内容1．Introduction to marketing（市场营销概述） 2. Marketing planning (市场营销计划)3. The marketing environment（市场营销环境）4. Marketing research （市场调研）5. Products（产品）6. Price（定价）7. Distribution（分销）8. Promotion（促销）9. Customer service（顾客服务）10. International marketing（国际市场营销）二、实践教学内容1. Cases analysis: a marketing plan, a marketing research report, how to introduce a product to a supermarket, an advertising champion, a customer visit2. Make a questionnaire3. Make a promotion plan4. Write an order letter5. Make a marketing plan三、学时分配教学内容 Introduction to marketing （市场营销概述）Marketing planning (市场营销计划) The marketing environment（市场营销环境） Marketing research （市场调研） Products （产品） Price （定价）Distribution （分销） Promotion （促销） Customer service （顾客服务）International marketing （国际市场营销） Examination (机动、考试) 合计学时数 4 4 4 4 4 4 4 16 4 4 8 804 4 4 4 4 实践网上课堂《市场营销英语》教学大纲说明（MARKETING ENGLISH）一、本课程性质、作用和任务随着社会经济的不断发展，商品生产和贸易在经济生活中的地位日益重要，市场营销的重要性日益突出，而经济全球化的趋势也使得市场营销专业的毕业生必须具备一定的专业外语知识，能够较好地进行企业内部外部的有效的沟通。

Marketing市场营销(英文版)Marketing, also known as marketings, is a crucial aspect of any business. It involves promoting and selling products or services to customers. Effective marketing strategies help businesses expand their customer base, increase brand awareness, and ultimately drive sales.One of the key components of marketing is understanding the target market. This involves researching and analyzing the demographics, preferences, and behaviors of potential customers. With this information, businesses can develop tailored marketing campaigns to attract the right audience. By focusing on the needs and desires of their target market, companies can ensure their marketing efforts are both effective and efficient.Another important aspect of marketing is branding. Developing a strong brand identity is essential for businesses to differentiate themselves from competitors. This is done through various elements such as logos, slogans, and brand messaging. A well-defined brand helps businesses build trust and credibility with customers, leading to increased loyalty and repeat purchases.In today's digital age, online marketing has become increasingly important. With the growing use of technology and internet, businesses have unprecedented opportunities to reach a wider audience. Online marketing strategies include social media marketing, search engine optimization (SEO), content marketing, and email marketing. These tools enable businesses to connect with customers on platforms they frequently use, increasing their visibility and engagement.Another effective marketing technique is influencer marketing.This involves collaborating with influential individuals, such as celebrities or social media personalities, to promote products or services. By leveraging the popularity and credibility of these influencers, businesses can reach a larger audience and gain credibility and trust from their followers.Marketing also involves analyzing and measuring the effectiveness of marketing campaigns. This is done through metrics such as return on investment (ROI), customer acquisition cost (CAC), and customer lifetime value (CLTV). By tracking these metrics, businesses can evaluate the success of their marketing efforts and make any necessary adjustments to optimize their strategies.In conclusion, marketing plays a vital role in business success. It helps businesses understand their target market, build strong brands, and reach a wider audience through various channels. By implementing effective marketing strategies, businesses can increase their customer base, boost brand awareness, and ultimately drive sales.在一个竞争激烈的商业环境中，有效的营销策略是企业取得成功的关键。

市场营销介绍英语作文English:Marketing is a crucial aspect of any business as it involves promoting and selling products or services to consumers. It encompasses a wide range of activities such as market research, advertising, public relations, and sales. Market research is essential for understanding consumer needs and preferences, as well as identifying market trends and competition. Advertising helps to create awareness and interest in a product or service, while public relations focuses on maintaining a positive image and reputation for the business. Additionally, the sales process involves persuading consumers to make a purchase and providing them with a positive experience. Overall, effective marketing strategies are vital for businesses to attract and retain customers, generate revenue, and ultimately achieve success in the competitive marketplace.中文翻译:市场营销是任何企业的关键方面，因为它涉及向消费者推广和销售产品或服务。

市场营销介绍英语作文Marketing is a crucial aspect of any business, as it involves promoting and selling products or services to potential customers. It is the process of identifying, anticipating, and satisfying customer requirements profitably. Marketing encompasses a wide range of activities, including advertising, branding, market research, and customer relationship management.Effective marketing can help a business to increase its sales and profits, build brand awareness, and gain a competitive advantage in the market. It involves understanding the needs and wants of the target market, and then creating and delivering a product or service that satisfies those needs better than the competition. This often involves conducting market research to gather information about the target market, including their preferences, buying habits, and demographics.Once the target market has been identified, businesses can use various marketing strategies to reach and persuade potential customers. This may include traditional advertising methods such as television, radio, and printads, as well as digital marketing techniques like social media, email marketing, and search engine optimization. The goal is to create a strong brand image and communicate the unique value proposition of the product or service to the target audience.In addition to promotion, marketing also involves pricing, distribution, and customer service. Pricing strategies must take into account the cost of production, the perceived value of the product or service, and the prices of competitors. Distribution channels must be carefully chosen to ensure that the product reaches the target market in an efficient and cost-effective manner. Finally, providing excellent customer service is essential for building and maintaining customer loyalty.Overall, marketing is a dynamic and ever-evolving field that requires creativity, strategic thinking, and a deep understanding of consumer behavior. By implementing effective marketing strategies, businesses can achievetheir sales and growth objectives, and ultimately, succeed in the marketplace.市场营销是任何企业的关键方面，因为它涉及向潜在客户推广和销售产品或服务。

《商务英语》（市场营销专业英语）课程教学大纲一、课程基本信息课程代码：060651课程名称：商务英语英文名称：Specialized English in Marketing课程类别：专业选修课学时：36学分：2适用对象:市场营销专业考核方式：考查先修课程：市场营销原理，管理学原理二、课程简介《商务英语》（市场营销专业英语）培养学生在市场营销的实际工作以及研究工作中运用英语的能力，课程通过阅读和分析内容广泛的材料，扩大学生的知识面，加深学生对商务英语的理解，培养学生对国际商务活动（主要指市场营销活动）的了解和熟悉程度，提高分析能力、逻辑思维与独立思考的能力，巩固和提高学生在商务领域（主要指市场营销）里运用英语语言技能的能力。

内容主要包括市场营销概况、市场调研、营销战略、品牌战略、广告、电子商务等领域。

三、课程性质与教学目的《专业英语》是市场营销专业的一门专业选修课程。

通过本课程的学习，目的在于培养和提高市场营销专业本科生在营销活动中英语的听、说、读、写等实际应用能力，使学生了解和掌握营销专业英语词汇，通过课文阅读训练使学生能够用英文描述营销活动，熟悉营销用语，并提高实际翻译的能力。

本课程的安排力求与国际接轨，在教材选择，内容安排与考核方式上突出应用性与实践性；在教学方法上，主要采取讲授、案例分析、课堂讨论、小组讨论、学生授课等多种形式，注重创设教学情境。

四、教学内容及要求第一讲营销概述（Unit 1 Introduction to Marketing）（一）目的与要求1.本讲要求学生掌握市场营销的一些基本概念，如市场营销、市场营销战略、4P等；2.要求熟悉市场营销的历史发展阶段；3.要求了解市场营销每个历史发展阶段的特点。

（二）教学内容1．主要内容：1）S ome concepts in marketing;2）The evolution of marketing：production era，sales era, marketing era, relationship marketing era3）Case study: strategic issues in Chinese marketing2．基本概念和知识点：基本概念：marketing，marketing strategy，position，segmentation，target market, 4Ps(product, place, price, promotion ), brand value知识点：have some knowledge of the 4Ps in Chinese market3．问题与应用（能力要求）: 无。