南京财经大学电子商务双语版chapter4.ELECTRONIC MARKETPLACES模板

跨境电商实务英语-完整版(推荐完整)编辑整理：尊敬的读者朋友们：这里是精品文档编辑中心，本文档内容是由我和我的同事精心编辑整理后发布的，发布之前我们对文中内容进行仔细校对，但是难免会有疏漏的地方，但是任然希望（跨境电商实务英语-完整版(推荐完整)）的内容能够给您的工作和学习带来便利。

同时也真诚的希望收到您的建议和反馈，这将是我们进步的源泉，前进的动力。

本文可编辑可修改，如果觉得对您有帮助请收藏以便随时查阅，最后祝您生活愉快业绩进步，以下为跨境电商实务英语-完整版(推荐完整)的全部内容。

跨境电商实务英语-完整版（推荐完整)编辑整理：张嬗雒老师尊敬的读者朋友们：这里是精品文档编辑中心，本文档内容是由我和我的同事精心编辑整理后发布到文库，发布之前我们对文中内容进行仔细校对，但是难免会有疏漏的地方，但是我们任然希望跨境电商实务英语-完整版（推荐完整）这篇文档能够给您的工作和学习带来便利。

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南京财经大学编（高纲号0437）Ⅰ、课程实施要求及说明《电子商务》课程是江苏省高等教育自学考试市场营销专业（独立本科段）的必修课，是为培养和检验应试者的现代网络与知识而设置的一门专业骨干课。

为了本大纲能在个人自学、社会助学和考试命题中得到贯彻和落实，兹对有关问题作如下要求与说明：一、自学的教材本课程使用的教材由江苏高等教育自学考试委员会办公室指定，为南京经济学院（南京财经大学筹）吴志华主编的《电子商务》（西南财经大学出版社，２００１年１０出版）。

二、自学的方法１、应试者在全面系统学习的基础上掌握基本理论、基本知识、基本方法。

本课程内容涉及电子商务体系的各个方面，其知识范围广泛，各章节内容涉及既有联系又有区别，有的还有一定的独立性、前瞻性。

自学考试者首先应全面系统地学习各章，记忆应当识记的基本概念名词，深入理解基本理论，弄懂英雄模范一方法的内涵；其次，要认识各章之间的联系；再次，在全面系统学习的基础上掌握重点，有目的地深放学习重点章节并加以领会。

但是，切忌在没有全面学习教材的情况下孤立地去抓重点或猜题。

２、把学习电子商务的原理与方法结合起来。

本课程的内容既有原理也有方法，自学考试者应在学习电子商务原理的同时掌握电子商务的方法和策略。

首先要弄懂各电子商务原理之间的相互联系；再次要学会用电子商务的方法，如数学公式、图表分析、营销策略等）去分析和解决有关的营销问题。

３、重视理论联系实际，结合电子商务的实践要求进行学习。

电子商务是一门迅速发展着的应用性学科，它的基本原理和方法都来源于现代商务实践，与现实的商务活动与变革密切相关。

自学考试者在学习中应把课程内容与我国电子商务发展的实际联系起来，进行比较分析与操作运用，以增强对电子商务的感性认识，更深刻地领会教材内容，将知识转化为能力，提高自己分析问题与解决问题的能力。

三、考核的目标为使考试内容具体化和考试要求标准化，本大纲在列出考试内容的基础上，对各章规定了具体考核目标，包括考核知识要点和考核要求。

Chapter 1 Introduction to E-commerce 电子商务综述Case: （引例：）1.1 The Basic Concept of E-commerce（电子商务的基本概念）1.1.1 The Definition of E-commerce（电子商务的定义）1.1.2 The Contents of E-commerce（电子商务的内容）1.1.3 E-commerce Functional Features（电子商务的功能特性）1.2 E-commerce Emergence and Development（电子商务的产生与发展）1.2.1 The Developing Process of E-commerce（电子商务的发展过程）1.2.2 The Current Situation of E-commerce（电子商务的发展现状）1.2.3 The Trend of the E-commerce Development（电子商务的发展趋势）1.3 E-commerce Influence（电子商务的影响）1.3.1 E-commerce Influence on Economy（电子商务对经济的影响）1.3.2 The Impact of E-commerce on Enterprise（电子商务对企业的影响）1.3.3 The Impact of E-commerce on the Government（电子商务对政府管理的影响）Chapter 2 E-commerce Mechanism and Modes 电子商务机理与模式Case: Digital Beijing Project（引例：首都电子商务工程）2.1 Basic E-commerce Modes（电子商务的基本模式）2.1.1 B2B Mode（B2B模式）2.1.2 B2C Mode（B2C模式）2.1.3 B2G Mode（B2G模式）2.1.4 G2G Mode（G2G模式）2.1.5 C2C Mode（C2C模式）2.2 Framework of E-commerce（电子商务的结构）2.2.1 General Framework of E-commerce（电子商务总框架）2.2.2 Application Framework of E-commerce（电子商务的应用框架）2.3 Elements of E-commerce System（电子商务的系统组成）2.3.1 Major Elements of E-commerce System（电子商务系统的主要组成部分）2.3.2 Network Framework of E-commerce System（电子商务系统的网络架构）2.3.3 Applications Level of E-commerce System（电子商务系统的应用层次）Chapter 3 E-commerce Infrastructural Facilities 电子商务基础设施Case: Covad（引例：Covad）3.1 The Basis of Computer Network（计算机网络基础）3.1.1 Definition of Computer Network（计算机网络的定义）3.1.2 Computer Network Classification（计算机网络的分类）3.1.3 Function of Computer Network（计算机网络的功能）3.2 Network Communication Protocol（网络通信协议）3.2.1 OSI and IEEE 802 Protocol（OSI与IEEE 802协议）3.2.2 TCP/IP Protocol Suite（TCP/IP协议簇）3.2.3 WLAN Communication Protocol（WLAN通信协议）3.3 Internet（互联网）3.3.1 The Emergence and Development of Internet（互联网的产生与发展）3.3.2 Internet Application（互联网的主要应用）3.3.3 IP Address and Domain Name（IP地址和域名）3.3.4 Internet Access（互联网接入方式）3.3.5 Intranet, Extranet and Internet（内联网、外延网和互联网）3.4 Network Program Technology（网络编程技术）3.4.1 Markup Language（标识语言）3.4.2 Java（Java）3.4.3 .NET（.NET）Chapter 4 Information Processing Technology 信息处理技术Case: General Electric（引例：通用电气）4.1 Electronic Data Interchange（电子数据交换）4.1.1 Introduction of EDI（EDI概述）4.1.2 EDI Standards（EDI标准）4.1.3 EDI Network（EDI网络）4.2 RFID Technology（RFID技术）4.2.1 Brief Introduction to RFID（RFID技术简介）4.2.2 Contents of RFID Tracking System（RFID跟踪系统的组成）4.3 GPS Technology（GPS技术）4.3.1 Brief Introduction to GPS（GPS技术简介）4.3.2 Content of GPS Tracking System（GPS跟踪系统的组成）4.4 GIS Technologies（GIS技术）Chapter 5 E-commerce Payment Technology 电子商务支付技术Case: First Internet Bank of Indiana（引例：印第安纳第一网络银行）5.1 E-money（电子货币）5.1.1 Bank Cards（银行卡）5.1.2 E-cash（电子现金）5.1.3 E-check（电子支票）5.1.4 E-wallets（电子钱包）5.2 E-payment System（电子支付系统）5.2.1 E-cash Payment System（电子现金支付系统）5.2.2 Bank Card Payment System（银行卡支付系统）5.2.3 The E-check System（电子支票支付系统）5.3 Internet Technologies and the Banking Industry（互联网技术与银行业）5.3.1 E-bank（网上银行）5.3.2 Mobile Bank（移动银行）Chapter 6 E-commerce Security Technology 电子商务安全技术Case: Bibliofind Company（引例：Bibliofind Company）6.1 Introduction to E-commerce Security（电子商务安全概述）6.1.1 Security Issues in E-commerce（电子商务的安全性问题）6.1.2 The Basic Requirements for Security in E-commerce （EC对安全的基本要求）6.1.3 Measures for E-commerce Security（电子商务安全措施）6.2 Encryption Technology（加密技术）6.2.1 Basic Concept（基本概念）6.2.2 Symmetric Encryption Technology（对称式密钥加密技术）6.2.3 Asymmetric Encryption Technology（非对称密钥加密技术）6.2.4 Mixed EncryptionTechnology（混合加密技术）6.3 Authentication Technology（认证技术）6.3.1 Basic Concept（基本概念）6.3.2 Message Digest and Digital Signatures（数字摘要与数字签名）6.3.3 Digital Certificates and CA Security Authentication （数字证书与CA安全认证体系）6.3.4 Public Key Infrastructure（公钥基础设施）6.4 Firewall Technology（防火墙技术）6.4.1 Basic Concept of the Firewall（防火墙的基本概念）6.4.2 Firewall Principle（防火墙原理）6.4.3 Security Policy and Limitations of Firewall（防火墙的安全策略及局限性）6.5 Security Payment Technology（安全支付技术）6.5.1 Secure Socket Layer（安全套接层协议）6.5.2 Secure Electronic Transaction（安全电子交易协议）6.5.3 Comparison between SSL and SET（SSL与SET比较）Chapter 7 E-commerce and the Law 电子商务与法律Case: Legal Issue Related to Hyperlink on the Website（引例：关于网站中的超链接的法律问题）7.1 Introduction to E-commerce Law（电子商务法介绍）7.1.1 The Legal Issue for E-commerce（电子商务引发的法律问题）7.1.2 Concepts and Features of E-commerce Law（电子商务法的概念及其特征）7.1.3 The Legislation Course of E-commerce（电子商务立法进程）7.2 The Law Issues in E-commerce's Transactions（电子商务交易中存在的法律问题）7.2.1 Electronic Signature Law of the People's Republic of China（《中华人民共和国电子签名法》）7.2.2 Contracting and Contract Enforcement in E-commerce （电子商务中的合同和履行）7.2.3 Digital Signatures and Authentication（电子签名及认证问题）7.3 Intellectual Property in E-commerce（电子商务中的知识产权问题）7.3.1 Copyright（网络著作权的法律保护）7.3.2 Domain Names（有关域名的法律保护）7.3.3 Database（数据库的法律保护）7.4 Customer Right Protection at E-commerce（电子商务中的消费者权益保护）7.4.1 Customer Privacy Protection（消费者隐私权保护）7.4.2 Virtual Property Protection（虚拟财产的保护）Chapter 8 E-commerce and Taxation 电子商务与税收Case：eBay'ers（引例：eBay用户）8.1 Introduction to Taxation in E-commerce（电子商务税收概述）8.1.1 Taxation and Its Significance（税收及其重要性）8.1.2 Characteristics of E-commerce Taxation（电子商务税收的特点）8.2 Taxation Issue in E-commerce（电子商务带来的税收问题）8.2.1 Argument for E-commerce Taxation（电子商务征税的争执）8.2.2 Permanent Establishment（常设机构）8.2.3 Tax Jurisdiction（税收权限）8.3 International Legislation of E-commerce Taxation（国际上电子商务的税收法规）8.3.1 Two Perspectives Over Taxation Policy（电子商务税收政策的两种观点）8.3.2 Nexus（直接关系税）8.3.3 European Union Value Added Taxes（欧盟的增值税）8.3.4 The OECD Five Key Principles for E-commerce Taxation（经济发展与合作组织对于电子商务税收的5点原则）8.3.5 Alternative Ways of Taxing the E-commerc（对电子商务税收的几种方案）Chapter 9 E-commerce and Business Management企业电子商务管理Case：P&G and Wal-Mart（引例：宝洁和沃尔玛）9.1 Critical Success Factors and E-commerce Strategies （关键成功因素与电子商务策略）9.1.1 Critical Success Factors（关键成功因素）9.1.2 Critical Success Factors in E-commerce（电子商务的关键成功因素）9.2 E-commerce and Supply Chain Management（电子商务与供应链管理）9.2.1 Supply Chain Introduction（供应链介绍）9.2.2 E-supply Chain Management（电子商务供应链管理）9.2.3 Supply Chain Integration with the Application of E-commerce（运用电子商务进行供应链整合）9.3 E-commerce and Human Resources Management（电子商务与人力资源管理）9.3.1 HRM in the Context of E-Commerce（电子商务环境下的人力资源管理）9.3.2 Knowledge Management（知识管理）9.4 E-commerce and Logistics（电子商务与物流管理）9.4.1 E-logistics Management（电子商务物流管理）9.4.2 E-logistics Differs from Traditional Logistics（电子商务物流与传统物流的区别）Chapter 10 Construction of E-commerce System电子商务系统建设Case：Sinochem Corporation E-commerce System（引例：中国化工进出口总公司电子商务系统）10.1 System Design of E-commerce System（电子商务系统设计）10.1.1 Framework of E-commerce System（电子商务系统结构）10.1.2 E-commerce Website Design Elements（电子商务网站设计要素）10.2 The Developing Process of E-commerce System（电子商务系统建设过程）10.2.1 Lifecycle of System Development（系统开发周期）10.2.2 System Analysis and Planning（系统分析和规划）10.2.3 System Design and Development（系统设计与开发）10.2.4 System Testing/Implementation/Maintenance（系统测试/实施/维护）10.3 System Software of E-commerce System（电子商务系统的主要软件）10.3.1 Web Server Software（Web服务器软件）10.3.2 Application Server（应用服务器）10.3.3 E-commerce Software Package（电子商务软件包）Chapter 11 E-commerce Website 电子商务网站建设Case：Circuit City's E-superstore（引例：Circuit City的网上超市）11.1 E-commerce and Portal Site（电子商务和门户网站）11.1.1 Types of Portal Site（门户网站的类型）11.1.2 Importance of Web Portals（网络门户网站的重要性）11.2 Website Construction（网站建设）11.2.1 The Pattern of E-shops（网上商店的模式）11.2.2 Launch an Successful Online Business（启动一个成功的网上商业项目）11.2.3 Website Design（网站设计）11.2.4 Actualization of E-shops（网上商店的实现）11.3 E-shop Fore-end（网络商店前台）11.3.1 Online Catalog（网上产品目录）11.3.2 Shopping Cart（购物车）11.3.3 Online Payment（网上支付）11.4 E-shop Back-end（网络商店后台）11.4.1 Order Processing（订单处理）11.4.2 Customer Relationship Management（CRM）（客户关系管理）11.4.3 Logistics（物流配送）Chapter 12 E-commerce and the Latest Development电子商务发展动态Case：The Future Store in Germany（引例：德国的未来超市）12.1 Current Status of E-commerce（电子商务现状）12.1.1 Global E-commerce Latest Development（全球电子商务发展的基本情况）12.1.2 Development of E-commerce in China（中国电子商务的基本情况）12.1.3 Problems in China's E-commerce Development（中国电子商务发展中存在的问题）12.1.4 Policy for the Promotion of E-commerce Development （中国促进电子商务发展的方针政策）12.2 M-commerce（移动电子商务）12.2.1 Technologies of M-commerce（移动电子商务的实现技术）12.2.2 M-tickets（移动电子票务）12.3 Other E-commerce Development（其他电子商务的发展情况）12.3.1 IPTV（数字电视）12.3.2 Blog（博客）。

《跨境电商实用英语》课程标准课程名称：跨境电商实用英语课程代码：课程性质：专业必修课学时学分：54学时3学分先修课程：大学英语、跨境电商基础适用专业对象：国际商务专业、国际贸易实务专业、英语专业一、课程定位跨境电商实用英语是国际商务专业、国际贸易实务专业跨境和英语专业人才培养计划中了解跨境电商专业知识、培养专业文献阅读能力、发展岗位工作中专业英语应用技能的主要支撑课程之一，是相关专业的专业必修课或专业选修课。

通过公共（大学）英语、国际贸易基础、跨境电商基础等先导课程的学习，使学生获得一定的词汇基础、语法能力和英语学习能力，了解跨境电商基础知识及跨境电商平台基本操作，是本课程学习的前提和基础。

本课程又为以后的跨境电商专业实践类课程提供专业知识与语言技能基础。

二、课程目标本课程旨在“以专业为背景培养英语应用能力，以英语为载体传授专业知识”。

通过本课程的学习，学生应该获得初步的专业英语应用能力，进一步了解跨境电商专业基本知识。

学生应当了解一定数量的跨境电商专业英语术语，应当能够在工具书的帮助下进行简单的文献资料阅读和简单的文献翻译，应当获得跨境电商岗位工作必需的基本的英语写作能力。

同时，学生应当在专业能力、方法能力和社会能力等方面得到进一步的培养与训练。

课程目标具体分解为：（一）知识目标掌握一定数量的跨境电商专业英语术语，了解跨境电商专业文献的词汇特点、语言特点、文体特点，为专业文献的阅读与翻译奠定基础；掌握必要的应用文体的写作方法，满足岗位工作中沟通、营销、磋商、客服等相关工作的需要；通过课文的学习，获得进一步的跨境电商专业知识。

（二）能力目标具备初步的专业文献阅读与翻译能力，具备岗位工作所必需的英语写作能力，初步形成英汉对比意识和英语思维能力。

（三）素养目标获得收集、处理、加工信息的能力及发现、分析和解决问题的一般能力；初步养成一定的知识应用能力和创新思维能力；提高自主学习能力和自我发展能力；进一步增强人际交往、社会活动和团队协作能力。

大学跨境电商实用英语教材Chapter 1: Introduction to Cross-border E-commerceIn this chapter, we will provide an overview of cross-border e-commerce and its significance in the global market. We will explore the challenges and opportunities that arise in this field, as well as the role of English language skills in international trade.Section 1: What is Cross-border E-commerce?Cross-border e-commerce refers to the online trading activities conducted between businesses and consumers from different countries. It involves the purchase and sale of goods and services across national borders through various online platforms.Section 2: Importance of Cross-border E-commerceIn this section, we will discuss the reasons why cross-border e-commerce is becoming increasingly important in today's globalized economy. We will highlight the benefits it brings to businesses, consumers, and economies as a whole.Section 3: English Language Skills for Cross-border E-commerceEnglish serves as the lingua franca of international trade, and proficiency in English is crucial for success in cross-border e-commerce. In this section, we will introduce the essential English language skills required in this field, such as business communication, negotiation, and marketing strategies.Chapter 2: Market Research and AnalysisEffective market research and analysis are fundamental for successful cross-border e-commerce. This chapter will guide students on how to conduct market research and analyze data to make informed business decisions.Section 1: Market Research MethodsHere, we will introduce various market research methods, including surveys, interviews, and data analysis. Students will learn how to identify target markets, assess consumer demands, and evaluate competitors in different countries.Section 2: Data Analysis TechniquesIn this section, students will learn how to analyze market data using statistical tools and software. We will cover topics such as data visualization, trend analysis, and forecasting methods.Section 3: Case StudiesTo provide practical insights, this section will include case studies of successful cross-border e-commerce companies. Students will learn from real-world examples and understand how market research and analysis contribute to their success.Chapter 3: International Marketing StrategiesIn this chapter, we will explore various marketing strategies and techniques specific to cross-border e-commerce. Students will gain knowledge on how to adapt marketing strategies to different cultures and target international consumers effectively.Section 1: Cultural Considerations in International MarketingCultural differences play a significant role in international marketing. In this section, we will discuss the importance of cultural awareness and how to tailor marketing messages to different cultural contexts.Section 2: Digital Marketing ChannelsWe will introduce the digital marketing channels commonly used in cross-border e-commerce, including social media, search engine optimization, and content marketing. Students will understand how to leverage these channels to maximize their reach and brand exposure.Section 3: Localization and TranslationAdapting websites, product descriptions, and marketing materials to the local language is crucial in international marketing. This section will provide guidance on localization strategies and the importance of accurate translation.Chapter 4: Regulatory and Legal EnvironmentTo engage in cross-border e-commerce successfully, it is essential to understand the regulatory and legal framework governing international trade. This chapter will cover the key regulations and legal considerations in cross-border e-commerce.Section 1: International Trade RegulationsHere, we will introduce students to international trade regulations, including customs duties, trade barriers, and intellectual property rights protection. Students will learn how to navigate these regulations and ensure legal compliance.Section 2: E-commerce Laws and Privacy ProtectionAs cross-border e-commerce involves the online exchange of personal information, it is crucial to understand e-commerce laws and privacy protection measures. This section will cover topics such as data protection, cybersecurity, and consumer rights.Section 3: Dispute ResolutionIn this section, students will learn about dispute resolution mechanisms in cross-border e-commerce, such as negotiation, mediation, and arbitration. They will understand the importance of resolving disputes efficiently to maintain business relationships.ConclusionThis practical English language textbook provides students with comprehensive knowledge and skills necessary for success in the field of cross-border e-commerce. Whether students aspire to become entrepreneurs or work in international trade, this textbook equips them with the tools needed to navigate the global marketplace. Through in-depth analysis, case studies, and practical guidance, students will develop a solid foundation in cross-border e-commerce and enhance their English language proficiency.。