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Specimen Letters
1. General Enquiry
March 21, 2013
Gentlemen:
We learn from ABC & Co. Ltd, New York that you are a leading exporter in your country.
We are, at present, very much interested in importing your goods and would appreciate your sending us catalogue, sample books or even samples if possible. Please give us detailed information of CIF Guangzhou prices, discounts and terms of payment. We hope this will be a good start for a long and profitable business relations. Truly yours,
1. CIF：Cost, Insurance and Freight “成本、保险加 运费价”的缩写 /// CIF Guangzhou prices成本、保 险加运费广州价
2. terms of payment or payment terms: 支付条款 目前，国际贸易中常用的付款方式有：
汇付（Remittance）、托收（Collection ）、
我们不完全相信这个消息，它似乎有些夸大。
If you can discount your price by 10%, we are ready to take 300 bales.如果你方价格能予以 九折处理，我方乐于接受300包。
信用证（Letter of Credit）三种方式。
3. discount : allow (or: give, make, grant)…% 1) n.折扣、贴现、减价： The highest discount we can allow (give, make, grant) on this article is 10%. The rate of discount in London now 5%. at a discount
1. Co. Ltd.: Company Limited
We are, at present, very much interested in importing your goods and would appreciate your sending us catalogue, sample books or even samples if possible.
(3) If you can not meet any of the requirements, first, express your thanks for the inquiry and then your regret.
(4) Try your best to please your potential buyers by offering the services as much as you can.
Please give us detailed information of CIF Guangzhou prices, discounts and terms of payment.
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samples, prices, or other information that
will help them decide whether to buy a
particular product.
In a General Enquiry(一般询价), a businessman states clearly all the information he needs---- general information, a catalogue, or price list, a sample or sample book, etc. In a Specific Enquiry(具体询价), he points out what product(s) he wants. He may ask for a catalogue, a price list, sample, etc., or ask for an offer.
2）涨价：The price has appreciated.
3）理解：We hope you will appreciate our position. 4) appreciable & appreciative appreciable: 可看见，可感到的, There is no appreciable difference between them. appreciative: We are appreciative of your close co-operation.
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appreciate
1) 感谢： 1. We highly appreciate your kind cooperation.
2. We shall appreciate your giving this matter your serious consideration. 3. We shall appreciate it if you will send us a brochure and sample by air immediately. 4. It will be greatly appreciated if you will send us your samples immediately. 5. Your prompt reply will be highly appreciated.
Gentlemen: We learn from ABC & Co. Ltd., New York that you are a leading exporter in your country.
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2. Writing Principles of Enquiry Letters
In order to receive the information you want as quickly as possible, you should make certain that your request is reasonable, specific, brief, and polite. Your first step is to define exactly what it is that you need or want to know. Then you must provide the necessary details that your reader will need in order to answer your questions completely.
Unit 3 Enquiries and Replies
1.Introduction
An inquiry is a request for information. As a routine part of their jobs, buyers must
often write letters to request brochures,
(4) In any queries, ask the reader to give you a definite reply.
(5) If an unfamiliar reader, try to personalize
your letter like the one between friends.
(5) Let your reader feel the sincerity and heart-felt desire otherwise they will be depressed at your helplessness. (6) When sending the literature, in your replied letters, only mention the buyer’s interested part. If necessary, try to introduce more about your company and your products.
(1)To tell where you learned the company and its products. (2) To describe your specific needs but with no promise of booking the proposed products. (3) To stress the importance of your needed information and try to flatter your receiver for getting more infoቤተ መጻሕፍቲ ባይዱmation.
