Chapter 01 The Scope and Challenge of International Marketing True / False Questions
1. Global commerce thrives during peacetime.
TRUE (p. 4)st century is "expect the
unexpected."
TRUE
Difficulty: Easy
Type: Knowledge
3. (p. 5) Today, every American business is international.
TRUE
Difficulty: Moderate
Type: Comprehension
4. (p. 5) One event that will influence the shape of international business as the future unfolds is the rapid growth of the World Trade Organization, NAFTA, and the European Union. TRUE
5. (p. 5) One event that will influence the shape of international business as the future unfolds is the unprecedented acceptance of communism and socialism in Latin America.
FALSE
Difficulty: Moderate
Type: Comprehension
6. (p. 5) A trend that will impact international business in the future is a mandate to properly manage the resources and global environment.
TRUE
Difficulty: Moderate
Type: Comprehension
7. (p. 5) Today, most business activities are local or regional in scope.
FALSE
Difficulty: Moderate
Type: Knowledge
8. (p. 6, Crossing Borders 1.1) What do French farmers, Chinese fishermen, and Russian hackers have in common--they can all receive subsidy payments from the U.S. government.
FALSE
9. (p. 6) Foreign-made products remain a small portion of all consumer products sold in the United States.
FALSE
10. (p. 8) U.S. companies compete with global competitors in foreign markets and have little competition in domestic markets from global competitors.
FALSE
Difficulty: Easy
Type: Knowledge
11. (p. 9, Exhibit 1.2) The leading U.S. multinational with foreign revenues of $345 billion plus annually is Wal-Mart.
TRUE
Difficulty: Hard
Type: Knowledge
12. (p. 9) International marketing is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.
TRUE
Difficulty: Moderate
Type: Knowledge
13. (p. 9-10) A good illustration of an uncontrollable variable that might impact international business is a marketing decision with respect to research.
FALSE
Difficulty: Hard
Type: Application
14. (p. 11, Exhibit 1.3) The foreign uncontrollable environment is the same as the domestic uncontrollable environment.
FALSE
Difficulty: Hard
Type: Comprehension
