2019年职称英语《卫生类》概括大意模拟练习5
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2019年职称英语考试卫生类A级概括大意题(3)1 Every year earthquakes are responsible for a large number of deaths and a vast amount of destruction in various parts of the world. Most of these damaging earthquakes occur either in a narrow belt which surrounds the Pacific Ocean or in a line which extends from Burma to the Alps in Europe. Some of the destruction is directly caused by the quake itself. An example of this is the collapse of buildings as a result of the quake itself. Other damage results from landslides or major fires which are initiated by the quake.2 These are about a million quakes a year. Fortunately, however, not all of them are destructive. The intensity of an earthquake is measured on the Richter Scale, which goes from upward. The highest scale recorded to date is 8.9. major damage generally occurs from quakes ranging upward from 6.0.3 The actual cause of the quake itself is the breaking of rocks at or below the earth's surface. This is produced by pressure which scientists believe may be due to a number of reasons, two of which are the expansion and contraction of the earth's crust and continental drift.4 In order to limit the damage and to prevent some of the suffering resulting from earthquakes, scientists are working on ways to enable accurate prediction. Special instruments are used to help people record, for example, shaking of the earth. Scientists are trying to find methods that will enable them to indicate the exact time, location and size of an earthquake.5 Certain phenomena have been observed which are believed to be the signs of imminent earthquakes. These include strange behaviors of some animals, the changes in the content of mineral water, etc. The magnetic properties of rocks may also display special pattern before earthquakes happen.A. Earthquakes forecastB. Historical records of earthquakesC. Intensities of earthquakesD. Cause of earthquakesE. Indications of earthquakesF. Damaging earthquakes5. Not all damage during an earthquake is causedby____________.6. Not all earthquakes are strong enough to cause___________.7. Scientists have been working hard to warn people of ____________.8. Earthquakes can be predicted by observing______________.A. the quake itselfB. accurate predictionC. damage of property and loss of livesD. a possible earthquakeE. the unusual behaviors of some animalsF. the strong behaviors of human beings。
2019职称英语卫生类概括大意模拟练习题(1)Car CrimeA million motorists leave their cars filled up withpetrol and with the keys in the ignition every day. The cars are sitting in petrol stations while drivers pay for their fuel. The Automobile Association(A.A) has discovered that cars are left unattended for an average three minutes and sometimes longer as drivers buy drinks , sweets, cigarettes and other consumer items .With payment of credit cards becoming more and more common, it is not unusual for a driver to be out of his car for as long as six minutes, providing the car theft with a golden opportunity.For more than ten years there has been a big rise in car crime than in most other types of crime. An average of more than two cars a minute are broken into or stolen in the UK. Car crime accounts for almost a third of all reported offenses with no signs that the trend is slowing down.Although there are highly professional criminal involved in car theft, almost 90 percent of car theft is committed by the opportunists. Amateur thieves are aided by our own carelessness. The A.A. recommends locking up whenever you leave the car and for however short a period. A partially open sunroof or window is a further come-on to thieves.There are many other traps to avoid .The A.A. has fond little awareness among drivers about safe parking. Most motorists questioned made no efforts to avoid parking in quiet spots -just the places thieves love. The A.A. advisesdrives to park in places with people around -thieves don't like audiences.1. Paragraph 2 _________________.2. Paragraph 3 _________________.3. Paragraph 4 _________________.A) Safe parkingB) Increase in car theftC) Opportunities for non-professionalsD) Anti-theft organizations4. Most car thefts should be blamed on_______________.5. In the past decade there has been a big _____________.6. Most of the car thefts are found to be committedby_______________.7. A piece of advice for drivers is that they should_______________.A) the carelessness of the driversB) increase in the number of cars stolenC) non-professional thievesD) lack of parking spaceE) lark their cars in safe place答案: B、 C、 A、 A 、B 、C、 E。
本文部分内容来自网络整理,本司不为其真实性负责,如有异议或侵权请及时联系,本司将立即删除!== 本文为word格式,下载后可方便编辑和修改! ==职称英语卫生类概括大意考试模拟题精选Museums in the Modern WorldMuseums have changed. They are no longer places for theprivileged few or for bored vacationers to visit on rainy days. Action and democracy are words used in descriptions of museums now.At a science museum in Ontario, Canada, you can feel your hair stand on end as harmless electricity passes through your body. At the Metropolitan Museum of Art in New York City, you can look at 17th century instruments while listening to their music. At the Modern Museum in Sweden, you can put on costumes provided by the Stockholm Opera. As these examples show, museums are reaching out to new audiences, particularly the young, the poor, and the less educated members of the population. As a result, attendance is increasing.More and more, museums directors are realizing that people learn best when they can somehow become part of what they are seeing. In many science museums, for example, there are no guided tours. The visitor is encouraged to touch, listen, operate, and experiment so as to discover scientific principles for himself. He can have the experience of operating a spaceship or a computer. He can experiment with glass blowing and paper making. The purpose is not only to provide fun but also to help people feel at home in the world of science. The theory is that people who do not understand science will probably fear it, and those who fear science will not use it to best advantage. Many museums now provide educational services and children’s departments. In addition to the usual displays, they also offer film showings and dance programs. Instead of being places that one "should" visit, they are places to enjoy.One cause of all these changes is the increase in wealth and leisure time. Another cause is the rising percentage of young people in the population. Many of these young people are college students or college graduates. They are better educated than their parents. They see things in a new and different way. They are not content to standand look at works of are; they want art they can participate in. The same is true of science and history. In the US, certain groups who formerly were too poor to care about anything beyond the basic needs of daily life are now becoming curious about the world around them. The young people in these groups, like young people in general, have benefited from a better education than their parents received. All these groups, and the rest of the population as well, have been influenced by television, which has taught them about other places and other times.The effect of all this has been to change existing museums and to encourage the building of new ones. In the US and Canada alone, there are now more than 6,000 museums, almost twice as many as there were 25 years ago. About half of them are devoted to history, and the rest are evenly divided between the arts and sciences. The number of visitors, according to the American Association of museums, has risen to more than 700 million a year. In fact, the crowds of visitors at some museums are creating a major problem. Admission to museums has always been either free or very inexpensive, but now some museums are charging entrance fees for the first time or raising their prices. Even when raised, however, entrance fees are generally too low to support a museum, with its usually large building and its highly trained staff.1. Paragraph 2________.2. Paragraph 3________.3. Paragraph 4________.4. Paragraph 5________.A Causes of changesB Increasing number of museums and visitorsC Museums getting closer to more spectatorsD Movies shown in museumsE New notions about the management of museumsF Places to visit5. Now museums are no longer restricted to the privileged few, but________.。
本文部分内容来自网络整理,本司不为其真实性负责,如有异议或侵权请及时联系,本司将立即删除!== 本文为word格式,下载后可方便编辑和修改! ==201X年职称英语卫生类A级概括大意强化试题练习Health Education1 Health education is the part of health care that is concerned with promoting healthy behavior. A person‘s behavior may be the main cause of a health problem, but it can also be the main solution. This is true for the teenager who smokes, the mother with the poorly nourished (营养) child, and the butcher (屠夫,卖肉的人) who gets a cut on his finger. By changing their behavior these individuals can solve and prevent many of their own problems.2 Health education does not replace other health services, but it is needed to promote the proper use of these services. One example of this is immunization (免疫): scientists have made many vaccines (疫苗) to prevent diseases, but this achievement is of no value unless people go to receive the immunization.3 Health education encourages behavior that promotes health,prevents illness, cures disease, and contributes to recovery. The needs and interests of individuals, families, groups,organizations, and communities are at the heart of health education programs. Thus there are many opportunities for practicing health education.4 Health education is not the same thing as health information. Correct information is certainly a basic part of health education,but health education must also address the other factors that affect health behavior such as availability (可获性) of resources,effectiveness of community leadership, social support from family members, and levels of self-help skills. Health education therefore uses a variety of methods to help people understand their own situations and choose actions that will improve their health. Health education is incomplete unless it encourages involvement and choice by the people themselves.5 Also, in health education we do not blame people if they do not behave in a healthy way. Often unhealthy behavior is not the fault of the individual. In health education we must work with families, communities, and even regional and national authorities to make sure that resources and support are available to enable each individual to lead a healthy life.1 Paragraph 2_______________.2 Paragraph 3_______________.3 Paragraph 4_______________.4 Paragraph 5_______________.A Addressing a Variety of Behavior-affecting FactorsB Importance of ImmunizationC Relationship with Other Health ServicesD Creation of Necessary Conditions for Healthy BehaviorE Encouraging Unhealthy BehaviorF Encouragement of Behavior Good for Your Health5 Promoting healthy behavior is the goal of_______________.6 Immunization helps to_______________.7 Health education cannot take the place of_______________.8 Individuals should be provided with necessary conditionsfor_______________.A many vaccinesB prevent diseasesC health educationD healthy behaviorE change unhealthy behavior。
职称英语卫生类概括大意专项练习题饭可以一日不吃,觉可以一日不睡,书不可以一日不读。
以下是为大家搜索的卫生类概括大意专项练习题,希望对正在关注的您有所帮助!更多精彩内容请及时关注我们!1 Music has long been used to treat patients suffering from different problems. In 400BC, its healing properties were documented by the ancient Greeks. More recently, in both world wars in the last century, medical workers used music therapy (疗法) with people suffering from trauma (外伤). Currently, it is used as a treatment for many diseases, such as cancer, and it has also been used by patients with long-term pain and learning disabilities.2 There is growing evidence that music can causephysical changes to the body which can improve our health.In the Wele Trust Study, which took place over three yearsat the Chelsea and Westminster hospital in London, patients were asked to listen to musical performances. As a result,it was found that stress levels were significantly reduced, recovery times were improved, and fewer drugs were needed.3 These very positive results are partly due to general well-being (良好的安康状况). It is already aepted that when people feel happy and have a positive approach to life.They are more likely to feel better and recover fromdisease quickly. Music increases this feeling of joy and adds to the recovery process.4 However, not all these benefits can be attributed to an increase in general well-being. Music has other effects which have not yet been understood. Aording to Professor Robertson, a scientist and musician, some effects of music are mysterious and are, therefore, being investigated further. It has been suggested that the sounds and rhythms of music help stimulate the brain and send electrical messages to the muscles.5 Science, however, demands facts and hard evidence. Many in the medical profession have not yet recognized the healing benefits of music, since reports have been based mainly on various stories of evidence. These new studies could provide proof to doctors that music is a suitable treatment for many conditions. One day doctors may even "prescribe" (开处方) music, but that could be a long time in the future.1. Paragraph 12. Paragraph 23. Paragraph 34. Paragraph 4A. Potential dangers of music therapyB. Increase in general well-beingC. History of music therapyD. Other mysterious effects of musicE. Positive physical changes caused by musicF. Music and your body5. Researchers have found that patients' stress levels decrease when they .6. Music can treat patients partly because .7. Those who always look on the bright side of life are more likely to .8. Many doctors don't believe that music can treat diseases because .A. recover from disease quicklyB. there is not enough hard evidenceC. use their minds activelyD. it improves general well-beingE. listen to musical performancesF. it brings many other benefits1 The aging process is not easy for anyone. While some people aept getting older and do everything within their power to keep the mind and body active, others adopt a negative attitude and give in to the effects of aging. However, the key to feeling young is maintaining a young mental state. Moreover, simple lifestyle changes can make you feel years younger.2 Keeping the mind active is the best medicine against aging. Studies have shown that persons who remain active following retirement live longer. Brainpower and physicalfitness go hand-in-hand. When minds are sharpened or active, we are more likely to be physically active.Even if aging results in slight memory loss or a little confusion, brain exercises such as crossword puzzles (填字字谜) can improve memory.3 Some persons are naturally introverted (内倾性格的)or shy, which can result in isolation. If you want to livea long life, avoid isolation. Maintaining healthy relationships has lasting benefits. Establishing strong relationships could lower blood pressure, promote relaxation,ease pain, and may even strengthen the immune system (免疫系统).4 Too much stress can quickly age people. Completely ridding (使摆脱) our lives of stress is impossible. On the other hand, we can adopt simple techniques for bettercoping with life's problems, including reducing chaos, setting realistic goals, and relaxing.5 If you think that you are old, you feel old. Try tobe cheerful and avoid developing a negative attitudetowards life. Sometimes, this involves changing our association.Surrounding yourself with plainers will start to influence your attitude to life. We all experience hardships. Rather than focusing on the unpleasant, reflect on the positive things about life.1. Paragraph 22. Paragraph 33. Paragraph 44. Paragraph 5A. Avoid IsolationB. Adopt a Positive Attitude to LifeC. Keep Your Mind ActiveD. Maintain BalanceE. Aept FailureF. Reduce Stress5. There is no better medicine against aging than .6. Isolation may keep a person from .7. Relaxation is one of the techniques for better .8. It is wise of us to avoidA. dealing with life's problemsB. keeping the mind activeC. changing our associationD. living a long lifeE. setting realistic goalsF. focusing on the unpleasant1 Our bodies are estimated to be about 60% to 70% water. Blood is mostly water and our muscles, lungs, and brain all contain a lot of water. Water is needed to regulate body temperature and to provide the means for nutrients (滋养物) to travel to all our organs. Water also transports oxygento our cells, removes waste, and protects our joints and organs.2 We lose water through urination (排尿), respiration (呼吸), and by sweating. If you are very active, you lose more water than if you do not take much exercise. Symptoms of mild dehydration (脱水) include chronic pains in joints and muscles, lower back pain, headaches,and constipation (便秘) A strong smell to your urine, along with a yellow color indicates that you are not getting enough water. Thirst is all obvious sign of dehydration and in fact, you need water long before you feel thirsty.3 A good rule of thumb (好的做法) is to take your body weight in pounds and divide that number in half. That gives you the number of ounces (盎司) of water per day that you need.For example, if you weigh 160 pounds, you should drink at least 80 ounces of water per day.If you exercise you should drink another 8-ounce glass of water for every 20 minutes you are active. If you drink coffee or alcohol, you should add at least an equal amount of water.When you are traveling on an airplane, it is good to have 8 ounces of water for every hour you are on board the plane.4 It may be difficult to drink enough water on a busy day. Be sure you have water handy at all times by keeping a bottle for water with you when you are working, traveling, or exercising. If you get bored with plain water, add a bitof lemon for a touch of flavor. There are some brands of flavored water available, but some of them have sugar or artificial sweeteners that you don't need.1. Paragraph 12. Paragraph 23. Paragraph 34. Paragraph 4A. Ounces of water needed per dayB. Importance of waterC. Composition of waterD. Signs of dehydrationE. Supply of waterF. Necessity for bringing a bottle for water5. You can't live6. Dehydration may our if there is a shortage of water.7. The amount of water your body needs per day is closely related .8. Don't forget to drink enough water evenA. in your bodyB. without waterC. before longD. for a changeE. on a busy dayF. to your weight第一篇1. C。
2019职称英语卫生类C概括大意练习(1)概括大意与完成句子(第23~30题,每题1分,共8分)下面的短文后有2项测试任务:(1)第23~26题要求从所给的6个选项中为第2~5段每段选择1个标题;(2)第27~30题要求从所给的6个选项中为每个句子确定一个选项。
Organ Donation and Transplantation1 Organ donation(捐献) and transplantation(移植) refers to the process by which organs or tissues from one person are put into another person's body.2 The number of people needing a transplant continues to rise faster than the number of donors. About 3,700 transplant candidates are added to the national waiting list each month. Each day, about 77 people receive organ transplants. However, about 18 people die each day waiting for transplants thatcan't take place because of the shortage of donated organs.3 There are no age limits on who can be an organ donor. Newborns as well as senior citizens have been organ donors.If you are younger than 18, you must have a parent's or guardian's consent (同意). If you are 18 years or older, you can show you want to be an organ and tissue donor by signing a donor card.4 Many people think that if they agree to donate their organs, the doctor or the emergency room staff won't work as hard to save their life. This is not true. The transplant team is completely separate from the medical staff working to save your life. The transplant team does not become involvedwith you until doctors have determined that all possible efforts to save your life have failed.5 If you need an organ transplant, your doctor will help you get on the national waiting list.Your name will become part of a pool of names. When an organ donor becomes available, all the patients in the pool are compared to the donor. Factors such as blood and tissue type, size of the organ , medical urgency(紧急) of the patient's illness, time already spent on the waiting list, and distance between donor and recipient(接受者) are considered.23. Paragraph 2_______.24. Paragraph 3 _______.25. Paragraph 4 _______.26. Paragraph 5 _______.A. Quality of donated organB. Benefits of organ donationC. Distribution of donated organsD. Quality of donor medical careE. Age limits of organ donationF. Status of organ donation and transplantation27. There is a great demand for _______.28. Organ donors range in age from newboms to_______.29. Doctors will try their best to save your life even if you've signed _______.30. Various factors are considered when deciding on _______.A. donated organsB. the national waiting listC. a donor cardD. senior citizensE. all possible effortsF. the most suitable candidate。
职称英语卫生类概括大意练习Ward off Travel Bugs1 As the holiday season approaches, so does the prospect of jet lag, an upset stomach or sunburn2. With care and some help from natural sources, however, it is quite possible to avoid these problems.2 You can start to prepare a couple of weeks before you leave. Food poisoning will make any holiday miserable, but by taking some medicine such as lactobacillus andbifidobacteria3, you can reduce the likelihood of succumbing to4 poisoning brought on5 by food or water tainted with unfamiliar bacteria.3 By improving the bacteria balance in your digestive tract, you crowd out the pathogenic bacteria and stop them gaining a foothold.6 The beneficial bacteria also produce gentle but effective natural antibiotics in your gut.4 In many holiday locations you need to remember the basics: drink bottled water, avoid undercooked meat and ensure that food hygiene is adequate. If you do succumb to food poisoning, drink plenty of water to stay hydrated and see a doctor. However,if you detect diarrhea early enough, you might like to try taking about 10 or 15 pancreatic digestive enzymes, which can digest the multiplying bacteria before they take over.5 Taking a teaspoon of silicol gel7 can also help. This lines the stomach and upper intestinal area and binds with bacteria and viruses,allowing them to be safely passed outof the gut. When you pack, include grapefruit-seed extract8, which is an excellent all-round anti-bacterial, anti- parasitic,anti-viral and anti-fungal agent.6 Your flight can also be made more pleasant.Peppermint oil and ginger capsules9 ward off motion sickness,but a more delicious option is to nibble on crystallized ginger. If you tend to get earache on take-off and landing,you can use special earplugs with filler that slows down the rate of change in air pressure.7 The greatest concern is “economy class syndrome”,the popular name for deep-vein thrombosis, which can lead to blood clots traveling from the legs to the lungs, heart or brain. To reduce this, you need a couple of hours to stay hydrated, and avoid alcohol.8 You can also reduce the severity of inflammation by taking a daily gram of vitamin C with the bioflavonoid quercetin10. Vitamin C and quercetin also help to reduceprickly heat.9 Finally, if any adverse symptoms persist while overseas, you should see a doctor.练习:1.Paragraph 1 ________.2.Paragraph 4 ________.3.Paragraph 5 ________.4.Paragraph 6 ________.A Basics of What to Eat and DrinkB Medicine Against Bacteria and VirusesC Avoiding Holiday TroublesD Basics of Having a Pleasant FlightE A Teaspoonful of Helpful SilicolF Preparations Against Food Poisoning5.Food-poisoning may pose a problem ________.6.Special earplugs can make you feel better ________.7.It is important to drink a lot of water ________.8.Don’t forget to bring necessary medicine ________.A when your plane is about to landB when you are taking tabletsC when you suffer from food-poisoningD when you are travellingE when you are packing for your tourF when you are having a cold答案与题解:1.C 实际上,这段也点明了全文的中心思想。
2019职称英语卫生类概括大意模拟练习题(11)概括大意与完成句子阅读下面这篇短文后有2项测试任务:(1)第23~26题要求从所给的6个选择项中为第2~5段选择1个准确的小标题;(2)第27~30题材要求从所给的6个选项中选择4个准确选项,分别完成每个句子。
请将答案涂在答题卡相对应的位置上。
Work and CareersSometimes we say that someone we know is a "square peg in a round hole"(1). This simply means that the person we are talking about is not suited for the job he is doing. He maybe a bookkeeper who really wants to be an actor or a mechanic who likes cooking. Unfortunately, many people in the worldare "square pegs"; they are not doing the kind of work they should be doing, for one reason or another. As a result they probably are not doing a very good job and certainly they are not happy.Choosing the right career is very important. Most of us spend a great part of our lives at our jobs. For that reason we should try to find out what our talents are and how we can use them. We can do this through aptitude test, interviewwith specialists, and study of books in our field of interest.There are many careers open to each of us. Perhaps welike science. Then we might prepare ourselves to be chemists, physicists, or biologists. Maybe our interests take us intothe business world and such work as accounting, personnel management or public relations. Many persons find their place in government service. Teaching, newspaper work, medicine,engineering---these and many other fields offer fascinating careers to persons with talent and training.练习:1. Paragraph 1____________.2. Paragraph 2____________.3. Paragraph 3____________.A) Job choices for the talentedB) Importance of finding the right jobC) Result of taking the wrong jobD) Variety of jobs open to all4. A person who is not doing the right job cannot expect to _______________.5. To find the job most suitable for yourself, you should first of all ____________.6. There are actually various kinds of jobs we all can_______________.7. There are numerous ways to find out ______________.A) spend more time in schoolB) what job suit you bestC) choose fromD) do it well and feel comfortable in itE) find out what your talents are参考答案:C B D D E C B。
你若盛开,蝴蝶自来。
职称英语考试《卫生类》概括大意练习题附答案职称英语考试《卫生类》概括大意练习题附答案Messages from the Media1. The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium,of which the plural (复数的)form is media,is a means of communicating a message. Examples of media are television,radio,newspapers and books and the telephone. The media that can reach many people at once are called mass media.2. It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements,for example. We see and hear these messages almost everywhere we go. Advertisements are important messages,even though they are sometimes annoying. They help us compare and evaluate products.3. Most of us get more information from the media than from the classroom. Think,for a moment,about how you learn about local news and events. Do you depend on other people or the media?What about international news?What is the most important source of information for you?People who are asked this question usually answer,Television.4. Think of all the messages you received today. Perhaps you read a newspaper during breakfast,or maybe you read第1页/共3页千里之行,始于足下。
2019职称英语卫生C级概括大意练习及答案(5)概括大意与完成句子题ZYBAN Tablets(药片)1 ZYBAN is a prescription (处方) medicine to help people quit smoking. Studies have shown that more than one third of people quit smoking for at least one month while taking ZYBAN. For many patients, ZYBAN reduces withdrawal symptoms (脱瘾过程中产生的症状) and the strong wish to smoke.2 ZYBAN should be taken as directed by your doctor. The usual recommended dosing(剂量) is to take one 150-mg tablet in the morning for the first3 days. On the fourth day, begin taking one 150-mg tablet in the morning and one 150-mg tablet in the early evening. Doses should be taken at least 8 hours apart.3 For most patients, treatment will last 7 to 12 weeks. Because results vary, it may take longer for some people, Possibly up to 6 months depending on the individual. Ifyou've been smoking for a long time, ZYBAN will help to reduce withdrawal symptoms. It's important to remain on ZYBAN for at least 7 to 12 weeks in order to quit for good. Your doctor should determine when to stop taking ZYBAN4 It takes about 1 week for ZYBAN to reach the right levels in your body to be effective So, to increase your chance of quitting as much as possible, you should not stop smoking until you have been taking ZYBAN for 1 week. Youshould set a date to stop smoking during the second weekyou're taking ZYBAN.5 The side effects (副作用) associated with ZYBAN are generally mild and often disappear after a few weeks. The most common side effects are dry mouth and difficulty in sleeping. If you have difficulty sleeping, avoid taking your medicine too close to bedtime1 Paragraph 2__________ .2 Paragraph 3__________ .3 Paragraph 4__________ .4 Paragraph 5__________ .A How should I take ZYBAN?B What is ZYBAN?C What are the side effects of taking ZYBAN?D Who invented ZYBAN?E How long should I take ZYBAN?F How long does it take for ZYBAN to work?5 For the first 3 days, ZYBAN should be taken__________ .6 To quit smoking for good, you should take ZYBANfor__________ .7 The time it takes for ZYBAN to be effectiveis__________ .8 The side effects of taking ZYBAN often go away__________ .A only once a dayB around 8 hoursC at least 7 to 12 weeksD on the fourth dayE about 1 weekF after a few weeks【参考答案】1. A2. E3. F4. C5. A6. C7. E8. F。
2019年职称英语《卫生类》概括大意模拟练习5
1 IKEA is the world's largest furniture retailer, and man behind it is Ingvar Kamprad, one of the world's most successful entrepreneurs . Born in Sweden in 1926 , Kamprad was a natural businessman. As a child , he enjoyed selling things and made small profits from selling
matches ,seeds ,and pencils in his community .When Kamprad was 17, his father gave him some money as a reward for his good grades .Naturally he used it to start up a business-IKEA.
2 IKEA's name comes from Kamprad's initials (I.K.)and
the place where he grew up (`E` and `A`). Today IKEA is known for its modern , minimalist furniture , but it was not a furniture company in the beginning .Rather, IKEA sold all
kind of miscellaneous goods ,Kamprad's ware included anything that he could sell for profits at discounted
prices ,including watches ,pens and stockings .
3 IKEA first began to sell furniture through a mail-
order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprad's home. Initial sales were very encouraging , so Kamprad expanded the product line . Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.
4 In 1953 IKEA opend its first showroom in
Almhult ,Sweden. IKEA is known today for its spacious stores with furniture in attractive settings ,but in the early
1950s ,people ordered from catalogues ,Thus response to the first showroom was overwhelming:people loved being able to see and try the furniture before buying it . This led to
increased sales and the company continued to thrive .By 1955, IKEA was designing all its own furniture .
5 In 195
6 Kamprad saw a man disassembling a table to make it easier to transport . Kamprad was inspired .The man had given him a great idea :flat packaging . Flat packaging would mean lower shipping costs for IKEA and lower prices for customers .IKEA tried it and sales soared . The problem was that people had to assemble furniture themselves ,but over time ,evem this grew into an advantage for IKEA .
Nowadays ,IKEA is often seen as having connotations of self-sufficiency .This image has done wonders for the
company ,leading to better sales and continued expansion.
6 Today there are over 200 stores in 32
countries .Amazingly ,Ingvar Kamprad has managed to keep IKEA a privately-help company .In 2004 he was named the world's richest man , He currently lives in Switzerland and is retied from the day-to-day operations of IKEA. IKEA itself ,
though ,just keeps on growing.
1. Paragraph 2 ____.
2. Paragraph 3 ____.
3. Paragraph 4 ____.
4. Paragraph 5 ____.
A. Ingvar Kamprad – a born businessman
B. Success brought by the introduction of showrooms
C. The origin of IKEA
D. Specialization in selling furniture
E. Flat packaging – a feature of IKEA
F. World-wide expansion of IKEA
5. Even when he was only a child, ____.
6. ____, and years later became a big company specialized in manufacturing and selling of furniture.
7. Customers liked the idea of IKEA’s showrooms because ____.
8. As flat packaging saves money for both IKEA and the customers, ____.
A. IKEA began as a small store selling all kinds of cheap things.
B. it is highly welcomed by both
C. Ingvar Kamprad showed interest in and talent for doing business.
D. he lives happily in retirement
E. here they can see and try the furniture they are going to buy.
F. Ingvar successfully manages the company all by himself
答案:
C D B E G A E。