工商管理专业英语Unit1-3课件

大学工商管理专业英语教材IntroductionIn today's highly globalized and competitive business world, proficiency in English has become an essential skill for students majoring in Business Administration. The purpose of this article is to introduce a comprehensive and practical English textbook specifically tailored to meet the needs of students studying Business Administration in university settings. The textbook aims to enhance students' language abilities, business knowledge, and cross-cultural communication skills.Chapter 1: Introduction to Business AdministrationThis chapter provides students with a general overview of the field of Business Administration. It covers key concepts such as organizational structure, management functions, and the role of business in society. In addition to building a solid foundation of business knowledge, students will also be introduced to relevant English vocabulary and terminology commonly used in the business world.Chapter 2: Business CommunicationEffective communication is vital in the business environment. This chapter focuses on improving students' English language skills for various business communication purposes, including writing emails, making presentations, and participating in meetings. Practical exercises and real-life case studies are included to enhance students' understanding and application of business communication strategies.Chapter 3: Marketing and AdvertisingMarketing plays a crucial role in any business's success. This chapter explores marketing principles and strategies, including market research, segmentation, branding, and advertising. Students will learn to analyze marketing campaigns and develop English language proficiency in presenting marketing plans and strategies effectively.Chapter 4: International BusinessIn the increasingly interconnected global marketplace, understanding international business practices is essential. This chapter introduces concepts related to international trade, global economics, cultural diversity, and managing multinational enterprises. Students will develop language skillsfor negotiating, collaborating, and conducting business across different cultures and markets.Chapter 5: Financial ManagementFinancial management is a fundamental aspect of business administration. This chapter covers key topics including financial statements, budgeting, investment strategies, and risk management. Students will practice using English to analyze financial data, discuss financial performance, and make informed business decisions.Chapter 6: Human Resource ManagementThe success of any organization heavily relies on effective management of its human resources. Students will learn about recruitment processes, employee training and development, performance evaluation, and employee motivation. The chapter helps students develop English language skills inareas such as conducting job interviews, delivering employee feedback, and resolving conflicts in the workplace.Chapter 7: Business Ethics and Corporate Social ResponsibilityIn today's society, businesses are expected to operate ethically and sustainably. This chapter explores the importance of business ethics and corporate social responsibility. Students will engage in discussions and debates, improving their English language proficiency while considering ethical dilemmas and the impact of business decisions on society.Chapter 8: Entrepreneurship and InnovationEntrepreneurship and innovation are crucial drivers of economic growth and societal advancement. This chapter introduces students to the world of entrepreneurship, including business planning, opportunity recognition, and managing a startup. Students will enhance their English language skills by developing business pitches, presenting innovative ideas, and analyzing successful entrepreneurial ventures.ConclusionThis English textbook for students majoring in Business Administration provides comprehensive coverage of key topics in the field. By integrating language learning with business knowledge, students will develop the necessary skills to excel in today's dynamic and competitive business environment. This textbook aims to empower students with effective communication abilities, cross-cultural competencies, and a solid foundation in business principles.。

Special English ReadingUnit 1The Evolution of Management as a Field of StudyPart 1 new words（computer，illustrative sentence）autobiography [ɔːtəbaɪ'ɒgrəfɪ] n. 自传；自传文学[ 复数 autobiographies ] we don’t have to speculate because the President tells us himself in his autobiography,Dreams from My Father.不必猜测，因为这位总统在自传中已经告诉了我们——《来自父亲的梦想》。

memoir['memwɑː]n. 回忆录；研究报告；自传；实录Until I read his memoir, I had no idea how difficultthe pressure-packed years had been for him, or how hard hehad been on himself, and me.直到我后来读了他的回忆录，才知道被压力重重包围的这些年他是多么艰难，而且他对自己和对我的要求是多么严格。

anthropologist[,ænθrə'pɒlədʒɪst]n. 人类学家；人类学者This is something I learned as an anthropologist–people loveto tell their stories.这是我作为一名人类学家所理解的----人们喜欢讲述自己的故事。

perspective n. 观点；远景；透视图adj. 透视的There is much that might be said about friendships.They allow us to seeourselves from the perspective of another.关于友谊的说法可能有很多种，这使得我们能从别人的观点里看到我们自己。