高考阅读理解——广告应用文

高三英语阅读理解(时文广告)解题技巧讲解及练习题(含答案)一、高中英语阅读理解时文广告类1．阅读理解As the most wonderful tools for learning and teaching English, iPads appeal to more and more students who use them to access online resources in their classrooms. With the help of the thousands of education and language apps available in Apple's app store, students make effective use of the iPad to learn in an interactive environment. Given below is a list of some of the best iPad apps for learning and teaching English.Grammar UpGrammar is the heart of any language and, thus, the Grammar Up app is one of the most highly recommended apps for English Learners. This app is specifically designed for people who want to improve their grammar, vocabulary and word selection. It consists of more than 1800 multiple-choice questions grouped under twenty different grammar categories.Learn English The Fun Way"Learn English the fun way" is an amazing app for grammar and matching lessons in which English learners get to do simple exercises such as matching an animal or a short description of something to its picture.SpeakingPalRecommended as one of the best apps for English educators and learners, SpeakingPal allows users to record and compare their speech with a native English speaker. This amazing app combines video with automatic speech recognition software that tests your English speaking skills. You just have to speak with a video character and get immediate response on how well you said and pronounced all your English words. In short, this app basically understands and rates your speech.Wordflex Touch DictionarTurn your word-meanings search into a fun experience with the Wordflex Touch Dictionary app! Developed exclusively for iPad in association with the Oxford University Press, the Wordflex Touch Dictionary app converts your word entries into attractive trees which you can move, drag, share and reorganize using touch gestures. This app is among the best as it also contains audio pronunciations both in UK and US English, which is a great benefit for English learners.iBooksiBooks is a complete book library for the iPad users. It includes the iBookstore and allows users to download and read books for free. It also allows users to save their favorite classics for free. The app features a beautiful bookshelf on which you can browse various books; tap a book to open and read it, and add notes to your favorite paragraphs in the book. You can also create your own texts and upload them into the app.（1）Which app might be the best choice for a kid who is beginning to learn grammar?A.Grammar UpB.Wordflex Touch DictionaryC.Learn English The Fun WayD.SpeakingPal（2）Which of the following is Right according to the passage?A.The Grammar Up app is the best recommended app for English learners.B.Wordflex Touch Dictionary provides pronunciation in British and American English.C.SpeakingPal allows users to compete with a native English speaker.D.iBooks is a free book library for English learners and teachers.（3）What's the purpose of the text?A.To advertise Apple's app store.B.To attract users to iPad.C.To distinguish some apps for English learning.D.To introduce some apps for English learners and educators.【答案】（1）C（2）B（3）D【解析】【分析】本文是一篇应用文。

高考英语阅读理解(时文广告)精编习题一、高中英语阅读理解时文广告类1．阅读理解Amazing Kids! Wild Jungle Writing Contest 2020Amazing Kids' Magazine is proud to announce that we will be hosting a Wild Jungle Writing Contest this fall! Send us your best jungle-themed stories using this starter: "I had no idea why they were standing there.This contest is open to grades K-12, with three groups of K-3, 4-8, and 9-12. Three winners from each age group will be chosen to win Amazing Kids' prizes, along with an official certificate verifying(证实)their winning entry. All participants will receive a certificate of participation in the contest.Submit all entries by September 30 to be considered! Email editor@ for more questions about rules and specifications.Frequently Asked QuestionsQ: How should I format my entry?A: Stories should be written in English, with submissions of less than 1,200 words. Please submit your entry as a Microsoft Word document.Q: How do I submit my entry?A: E-mail your submission to editor@. Each e-mail submission will receive a return message verifying that the essay was received.Q: Is there just one prize?A: No. Nine separate prizes will be given out, with a cash value of $20 for first place, $15 for second place, and $10 for third place in each age group. Certificates of participation will also be awarded to each participant in the contest.（1）Which of the following stories suits the contest most ?A.A couple lost their way in the jungle.B.A teenager caught a thief in a cave.C.A pupil met a bear while searching the forest.D.A soldier saved a drowning boy.（2）A champion will receive .A.a cash value of $15B.a thank-you letterC.only a certificateD.a prize and a certificate（3）What type of writing is the passage?A.News.B.Summary.C.Announcement.D.Guide.【答案】（1）C（2）D（3）C【解析】【分析】本文是一篇应用文，介绍了一项写作比赛“Wild Jungle Writing Contest 2020”的征文启事，主要说明了比赛规则以及奖项设置等信息。

资料正文内容开始>>专题7 阅读理解——广告应用文方法与技巧广告类阅读题内容主要涉及的是与人们生活息息相关的信息，如产品宣传、服务介绍、招生招聘等。

广告应用文的特点：标题醒目，重点突出，条理清楚。

广告类阅读材料的用词有以下“三多”特点：一是人名、地名、专有名词多；二是生词多；三是缩略词、省略句多。

命题形式：广告类阅读是近几年高考英语阅读理解最常考的题材，在阅读理解的选材中占有很大的比重命题者的目的是要考查考生提取信息和处理信息的能力，所以命题的题型多是以获取信息为主的细节理解题。

解题技巧：解答此类试题，可以从以下几个方面着手考虑：一般来说，广告信息类阅读文章的内容丰富，如产品广告、招聘广告、风景名胜介绍、房房屋出租、招生广告、演出广告、节目介绍等。

广告类阅读理解的突出特点是题干长、信息量丰富，所以该文体通常以细节理解题为主要题型；命题所涉及的信息往往具有位置分散、覆盖面广等特点。

在解决广告类阅读文章的细节解题时，考生要能迅速捕捉和解题相关的有效信息，通过分析、比较、归纳和推理等手段选出正确答案，排除不符合题意和文意的选项。

根据广告类阅读文章信息量大的特点，考生可以先浏览文章后面的问题，然后带着问题看文章，这样，在阅读过程中可以大胆忽略和解题无关的信息，快速抓住有效信息，以达到正确解题的目的。

广告应用文阅读是高考阅读理解中难度最低的一种题型，这是必须得满分的试题。

对待这种题一定要稳扎稳打，力争得满分。

体验高考1.[2017·北京卷]Inspiring young minds!TOKNOW Ma gazine is a big hit in the world of children’s publishing, bringing a unique combination of challenging ideas and good fun to young fans every month.What is so special about TOKNOW magazine?Well, it has no ads or promotions inside —instead it is jam-packed with serious ideas. TOKNOW makes complex ideas attractive and accessible to children, who can become What’s inside?Every month the magazine introduces a fresh new topic with articles, experiments and creative things to make — the magazine also explores philosophy and wellbeing to make sure young readers have a balanced take onSounds too good to be true?Take a look online—evidence shows that thousands of teachers and parents know a good thing when they see it and recommend TOKNOW to their friends.Happy Birthday All Year!What could be more fun than a gift that keeps coming through the letterbox every month? The first magazine with your gift message will arrive in time for the special day.SUBSCRIBE NOWAnnual SubscriptionEurope £55 Rest of World £65Annual Subscription with Gift PackIncludes a Mammoth Map, a Passport Puzzle Booklet, and SubscriptionEurope £60 Rest of World £70Refund Policy — the subscription can be cancelled within 28 days and you can get your money back.1．Why is TOKNOW a special magazine?A．It entertains young parents.B．It provides serious advertisements.C．It publishes popular science fictions.D．It combines fun with complex concepts.2．What does TOKNOW offer its readers?A．Online courses.B．Articles on new topics.C．Lectures on a balanced life.D．Reports on scientific discoveries.3．How much should you pay if you make a 12-mouth subscription to TOKNOW with gift pack from China? A．£55.B．£60.C．£65.D．£70.4．Subscribers of TOKNOW would get .A．free birthday presentsB．full refund within 28 daysC．membership of the TOKNOW clubD．chances to meet the experts in person2.[2017·江苏卷]ACHRONOLOGICA——The Unbelievable Years that Defined HistoryDID YOU KNOW…In 105 AD paper was invented in China?When Columbus discovered the New World?The British Museum opened in 1759?CHRONOLOGICA is a fascinating journey through time, from the foundation of Rome to the creation of the Internet. Along the way are tales of kings and queens, hot air balloons…and monkeys in space.Travel through 100 of the most unbelievable years in world history and learn why being a Roman Emperor wasn’t always as good as it sounds, how the Hundred Years’ War didn’t actually last for 100 years and why Spencer Perceval holds a rather unfortunate record.CHRONOLOGICA is an informative and entertaining tour into history, beautifully illustrated and full of unbelievable facts. While CHRONOLOGICA tells the stories of famous people in history such as Thomas Edison and Alexander the Great, this book also gives an account of the lives of lesser-known individuals including the explorer Mungo Park and sculptor Gutzon Borglum.This complete but brief historical collection is certain to entertain readers young and old, and guaranteed to present even the biggest history lover with something new!5．What is CHRONOLOGICA according to the text?A．A biography.B．A travel guide.C．A history book.D．A science fiction.6．How does the writer recommend CHRONOLOGICA to readers?A．By giving details of its collection.B．By introducing some of its contents.C．By telling stories at the beginning.D．By comparing it with other books.3.[2017·全国卷Ⅰ]APacific Science Center Guide◆Visit Pacific Science Center’s StoreDon’t forget to stop by Pacific Science Center’s Store while you are here to pick up a wonderful science act ivity or souvenir to remember your visit. The store is located(位于) upstairs in Building 3 right next to the Laster Dome.◆HungryOur exhibits will feed your mind but what about your body? Our café offers a complete menu of lunch and snack options, in addition to seasonal specials. The café is located upstairs in Building 1 and is open daily until one hour before Pacific Science Center closes.◆Rental InformationLockers are available to store any belongings during your visit. The lockers are located in Building 1 near the Information Desk and in Building 3. Pushchairs and wheelchairs are available to rent at the Information Desk and Denny Way entrance. ID required.◆Support Pacific Science CenterSince 1962 Pacific Science Center has been inspiring a passion(热情) for discovery and lifelong learning in science, math and technology. Today Pacific Science Center serves more than 1.3 million people a year and beings inquiry-based science education to classrooms and community events all over Washington State. It’s an amazing accomplishment and one we cannot achieve without generous support from individuals, corporations, and other social organizations. Wish to find various ways you can support Pacific Science Center. 7．Where can you buy a souvenir at Pacific Science Center?A．In Building 1.B．In Building 3.C．At the last Dome.D．At the Denny Way entrance.8．What does Pacific Science Center do for schools?A．Train Science teachers.B．Distribute science books.C．Distribute scientific research.D．Take science to the classroom.9．What is the purpose of the last part of the text?A．To encourage donations.B．To advertise coming events.C．To introduce special exhibits.D．To tell about the Center’s history.4.[2017·全国卷Ⅱ]AIn the comin g months, we are bringing together artists from all over the globe, to enjoy speaking Shakespeare’s plays in their language, in our Globe, within the architecture Shakespeare wrote for. Please come and join us.National Theatre Of China Beijing｜ChineseThis great occasion（盛会）will be the National Theatre of China’s first visit to the UK. The company’s productions show the new face of 21st century Chinese theatre. This production of Shakespeare’s Richard III will be directed by the National’s Associate Direc tor, Wang Xiaoying.Date & Time: Saturday 28 April, 2.30 pm & Sunday 29 April, 1.30 pm & 6.30 pmMarjanishvili Theatre Tbilisi｜GeorgianOne of the most famous theatres in Georgia, the Marjanishvili, founded in 1928, appears regularly at theatre festivals all over the world. This new production of As You Like It is helmed（指导）by the company’s Artistic Director Levan Tsuladze.Date & Time: Friday 18 May, 2.30 pm & Saturday 19 May, 7.30 pmDeafinitely Theatre London｜British Sign Language（BSL）By translating the rich and humourous text of Love’s Labour’s Lost into the physical language of BSL, Deafinitely Theatre creates a new interpretation of Shakespeare’s comedy and aims to build a bridge between deaf and hearing worlds by performing to both groups as one audience.Date & Time: Tuesday 22 May, 2.30 pm & Wednesday 23 May, 7.30 pmHabima National Theatre Tel Aviv｜HebrewThe Habima is the centre of Hebrew-language theatre worldwide, Founded in Moscow after the 1905 revolution, the company eventually settled in Tel Aviv in the late 1920s, Since 1958, they have been recognized as the national theatre of Israel. This production of Shakespeare’s The Merchant of Venice marks their first visit to the UK.Date & Time: Monday 28 May, 7.30 & Tuesday 29 May, 7.30 pm10．Which play will be performed by the National Theatre of China?A．RichardⅢ.B．Lover’s Labour’s Lost.C．As You Like It.D．The Merchant of Venice.11．What is special about Deafinitely Theatre?A．It has two groups of actors.B．It is the leading theatre in London.C．It performs plays in BSL.D．It is good at producing comedies.12．When can you see a play in Hebrew?A．On Saturday 28 April.B．On Sunday 29 April.C．On Tuesday 22 May.D．On Tuesday 29 May.5.[2017·全国卷Ⅲ]A模拟新题精选1.【湖北八校2018届高三上学期第一次联考】A2.【广东七校联合体2018届高三第二次联考试】ABKL YN House HotelThis hotel features works by Brooklyn artists. The 116 rooms are good value and Manhattan is only 20 minutes away by taxi or subway. The immediate surroundings feel urban — the hotel is by a high-rise public housing project while the nearest commercial street is under elevated(高的) subway tracks —but Bushwick’s best bars and cafes /restaurants are nearby.Doubles from $99, room only.Tel: 718 388 4433Archer HotelVisitors eager to stay in the heart of Manhattan should try one of the bargain-priced rooms at this hotel. Rates vary from great value to expensive; some start from as low as $179 a night (if prepaying in full). Rooms are small but tasteful, with nice touches such as exposed brick. Some have close-up views of the Empire State Building. Doubles from $199, room only. Tel: 212 719 4100Pod 39 HotelIn an elegant brick building in Manhattan’s Murray Hill, this excellent budget option opened following the success of its sister hotel, The Pod. The rooms are called pods given for their small size and may not suit everyone. But with prices among the most competitive in Manhattan, budgeters will be happy.Doubles from $95, room only. Tel: 212 865 5700CitizenM New York Times SquareThis is the first US location for a Netherlands-based concept hotel chain — CitizenM. The hotel features self check-in at its 230 little but comfortable rooms via touch screen “MoodPads”. There’s a rooftop bar, a 24-hour grab-and-go cafeteria and an area with public iMac workspaces. Although New Yorkers avoid nearby Times Square, all the lights, cameras and action can make it a fun tourist experience.Doubles from $170, room only. Tel: 212 319 700013．What can we know about BKL YN House Hotel?A．It has the most rooms.B．It is located in Manhattan.C．It is Bushwick’s best hotel.D．It is decorated with some art works.14．What is the advantage of living in CitizenM New York Times Square?A．Regulars can enjoy a certain discount.B．Visitors will get a “MoodPads” as a gift.C．Visitors can enjoy themselves in a rooftop bar.D．Visitors can have a good view of the Empire State Building.15．Which hotel might attract those who have a tight budget?A．Archer Hotel.B．Pod 39 Hotel.C．BKL YN House Hotel.D．CitizenM New York Times Square.16．Which number should you call if you want to live in the heart of Manhattan?A．212 319 7000.B．718 388 4433.C．212 865 5700.D．212 719 4100.3.【东北三省三校2017届高三第二次联合模拟】BHong Kong Biking TourHong Kong Biking Tour includes a visit to an age-old walled village, a mysterious tree house and a world-class bird reserve. You will cycle to the south of the Mai Po Reserve, where thousands of migratory birds spend the winter. Then it is on to Yuen Long Restaurant for lunch. The full version of the tour continues through more wetlands around Deep Bay and the Lau Fau Shan fishing village. The day concludes with an optional two or three hours’ visit to the Hong Kong Wetland Park.Frequency Every Wednesday and Saturday from January 2017 to August 2017Time/Duration 9 am to 2 pm/5 pm (5-8 hours) for full version9 am to noon (3 hours) for short versionLanguage English (French/Spanish/Chinese on request)Tour Price HK $ 700 (full version) per personHK $ 550 (short version) per person (minimum 4 people)Cycling Time Approx. 4 hoursCycling Distance 28 km maximumDifficulty EasyEnquiries + 852********bikehongkong@ mountainbikingasia. com17．You can choose to go on this biking tour on _______.A．Thurs, August 10, 2017B．Tues, April 11, 2017C．Wed, September 6, 2017D．Sat, February 18, 201718．If four adults go on the biking tour, they will pay at least ______ in total.A．HK $ 2200B．HK $ 2800C．HK $ 700D．HK $ 55019．Who will most probably sign up for the tour?A．A young couple who are fond of fashion.B．An old man who likes fishing and hunting.C．A college student who is fascinated by nature.D．A high school girl who is interested in transportation.4.【安徽省皖西南名校2018年高三阶段性检测联考】AThe Cheap Tickets Offseason Mountain Getaway GuideStowe, Vermont offers periods to those looking to escape the heat during the clog days of summer. From zip lining and rock climbing to golf and horseback riding, Stowe makes a great getaway for the active traveler. Also, you can take in excellent views of the area from the newly refreshed Stowe Gondola SkyRide.3 nights at the 3-star Butler House from $452.Park City, Utah is part of a new summer experience. Travelers can bring a little winter fun to the warmer months and tube down the landing hill of a Nordic Ski Jump that is coated to make the experience as smooth a8 sliding down snow. Looking for something a little slower paced? Take a trip on a hot air balloon and take in the magnificent Wasatch Mountains.3 nights at the 4-star Silverado Lodge, Canyons Village from $480.Mammoth Lakes, California Check out Minaret Vista fur one of the best views of California1 s Sierra Nevada range or bounce in a boat to explore Mono Lake, which happens to sit on one of the biggest bird migratory (迁徙) paths in North America. There is no shortage of summer activities for every type of traveler.3 nights at the 4-star Mammoth Estates Rentals from $468.Winter Park, Colorado is wh at summers are for: Racing down all 3,000 feet and 26 turns of Colorado’s longest alpine (高山的) slide. If that’s not your taste, Winter Park has at least one warm-weather activity for all. The mountains are blanketed in the Arapaho National Forest, where I you can hike and mountain bike all day. And for a quiet morning in the sun, enjoy fly-fishing trip or round at Pole Creek Golf Club.3 nights at the 3.5-star Frasier Crossing Founders Point from $467.Special Attention: 20% off hotels booking before June 30.20．Where can you get the best views of the scenery from the air?A．Stowe & Mammoth Lakes.B．Winter Park & Park City.C．Stowe & Park City.D．Winter Park & Mammoth Lakes.21．What activity does Park City offer you?A．You can ski on the artificial slideway.B．You can slide down the white snow.C．You can take a hot air balloon to Wasatch Mountains.D．You can spend your warmer days in cold mountains.22．The passage is best suitable for those who ________.A．want to escape the busy city lifeB．want to do hiking or bike ridingC．only like the scenery of mountainsD．want to spend their summer vacation23．How much should you pay for the cheapest but best hotel if your parents want to travel there?A．$723.2.B．$748.8.C．$768.D．$747.2.5.【河南省豫北豫南名校2018届高三上学期第二次联考】AEames HouseIn the 1940s, with a wave of American soldiers’ heading home from World War II, the magazine Arts or Architecture hoped to drum up interest in a new form of mass housing that was inexpensive and easy to construct from exiting materials. The magazine approached designers and architects like Richard Neutra, Eero Saarinen, and Charles and Ray Eames to come up with plans for modern house, and the magazine would publish them.The idea was that the blueprints would vary according to a family’s individual needs. Charles and Ray Eames chose to design for their own situation----a working couple that needed a house and space for working, but had no children at home. The result was Case Study House No. 8 in Pacific Palisades, Calif, where the Eameses made their home.The family has stayed in the house and it is home to the Eames Office, which promotes the continuation of both Charles’s and Ray’s ideas. The outside of the house and studio has been open to self-guided tours for years. Not so the inside, which is filled with Eames-designed artwork and furniture.Reservations: Reservations are required. Please call 310-459-9663 at least 48 hours in advance of you visit. Visiting Hours:Monday: 10:00 a. m.—4: p. m.Tuesdays: 10:00 a. m.-----4: p. m.Wednesdays: CLOSEDThursdays: 10:00 a. m.-----4: p. m.Fridays: 10:00 a. m.-----4: p. m.Saturdays: 10:00 a. m.-----4: p. m.Sundays: CLOSEDAdmission: $10; students and children are free.Group Visits: group with 10+ vistors must make an appointment. Ideally the size of the group should be limited to 25 people.24．Eames House was designed to meet____________.A．an American soldier’s needsB．Charles and Ray Eames’s needsC．the needs of a non-working coupleD．the needs of a couple with children25．Eames House is closed on ___________.A．Tuesdays and Fridays B．Mondays and SundaysC．Thursdays and Saturdays D．Wednesdays and Sundays26．How much would two adults and two kids need to pay to visit Eames House?A．$10B．$20C．$30D．$406.【广东省五校2018届高三12月联考】AThe Whizzfizzing FestivalOne of the “Home Counties” to the north and west of London, Buckinghamshire is known for the rolling Chiltern Hills, its pretty villages, and the much-loved children’s author Roald Dahl.The writer who penned Charlie and the Chocolate Factory, The Witches, Matildo and The Big Friendly Giant is the inspiration for the Whizzfizzing festival—which will transform the market-town of Aylesbury into all kinds of music, colour and fun on Saturday, 1 July.Formerly known as The Roald Dahl Festival, this year’s event will celebrate a broad range of children’s films and bring to life some of its best-loved characters—from Alice in Wonderland and the Gruffalo to The Big Friendly Giant and Harry Potter.Things to see and doThe festivities start all 11 am with a colourful children’s parade. More than 650 local school children and teachers, many in fancy dress, will march through the town carrying giant carnival puppets, with thousands of audiences lining the streets to watch.The parade will be followed with a range of child-friendly activities and workshops held in main streets across the town.Don’t be late for the Mad Hatters Tea Party in the Bucks Country Museum. Catch a splendid screening of a Roald Dahl mo vie in the Old Court House, watch leading children’s authors, including Julian Clary, and give readings in the Market Square.With hands on arts and crafts workshops, storytelling sessions, live music, a fancy dress competition, street theatre and more, there is something for everyone.For more information, visit:https:/// aylesbury-whizzfizzing-festival-inspired-roald-dohl27．Who will show special interest in the whizzfizzing Festival?A．Children.B．Film stars.C．Publishers.D．Children’s authors.28．Which film was made from Roald Dahl’s works?A．Gruf falo B．Harry PotterC．Alice in Wonderland D．The Big Friendly Giant29．Which of the following best describes the Whizzfizzing Festival?A．Various.B．Global.C．Serious.D．Ordinary.7.【四川省德阳市2018届高三一诊】AWhen it comes to bucket-list（遗愿清单）adventures, swimming with sharks is near the top for a lot of adrenaline junkies. Many of the adventures on the list require scuba diving, but at some locations, even non-divers with a desire to get up close and personal with the top of the food chain can jump in and face their fears.BahamasI don't want to scare the non-shark lovers away from the beauty of the Bahamas, but there are sharks out there. From least scary to the most, here's where to get your Bahamian shark fix.Compass Cay Marina is home to a large number of well-fed, friendly nurse sharks. In case you don't know it, a nurse shark is more like a giant catfish than a great white. You can walk right into the shallow water near the fish-cleaning station and pet these gentle guys.Stuart Cove's in Nassau has been doing shark dives safely for decades. Caribbean reef sharks feed on fish-on-a-stick as divers kneel in the sand in awe. Reef sharks are some of the least aggressive species of shark.As your fear subsides and you crave more sharks and more excitement, check out the folks at Jim Abernethy's Scuba Adventures in Fort Lauderdale. They operate live-aboard dive boats with regularly scheduled shark trips in the Bahamas. Expect to see tigers and hammerheads, as well as the Caribbean reef sharks.HawaiiThere are several shark species in the Pacific waters surrounding the Hawaiian Islands. Sightings of tigers, hammerheads, blues, and even great whites are not all that uncommon.And While divers can expect to see these guys almost anywhere while diving in Hawaii, the Oahu's North Shore is the place to be for cage diving. Hawaii Shark Encounters takes shark education seriously and strives to educate customers about the need for shark conservation while providing a thrilling swim with sharks inside the safety of a cage. No diving skills are required－just bring your courage.FijiScuba diving in Fiji is a definite bucket-list adventure for many divers－and the fish many hope to see most is shark. Beqa Adventure Divers can make that happen for you. Sharks are protected in the Shark Reef Marine Reserve, so no worries about questionable practices. This is an uncaged dive, but per the company's website, it is a carefully managed feed, where participants observe, but do not interact（互动）with the sharks.Guadalupe IslandHome to a large population of great whites, the waters off the Mexico's Baja coast, attract divers willing to brave cold Pacific waters for some time in a cage watching the top fish of the oceanNautilus Live Aboards operates six-day adventures from July to November using submersible（能在水下操作的）cages that descend to about 9 meters for a better opportunity to observe the sharks. You meet the expedition in San Diego, motor to Ensenada, cruise to Guadalupe, then spend three full days in the cages watching the predators. Non-divers are allowed, as air is supplied by hoses attached to the boat, but a minimum of a Discover Scuba course is recommended.30．How many kinds of sharks are mentioned in this passage?A．Three.B．Four.C．Five.D．Six.31．According to the passage, where can you interact with sharks?A．In Bahamas.B．In Hawaii.C．In Fiji.D．In Guadalupe Island.32．We can learn from the text that .A．great whites can be seen mostly in BahamasB．caged diving is safer than uncaged divingC．tigers are more dangerous than reef sharksD．skills as well as courage are needed for cage diving in Hawaii8.【福建省百所重点校2018届高三年上学期联合考试】AWelcome to AMDAYour future in the performing arts doesn’t have to be a dream. For over 50 years, AMDA has launched some of the most successful careers in theatre, film and television. AMDA creates industry professionals who don’t just wait for life to happen—they stage their own career path. Now it’s your turn.Program descriptionAt AMDA, we believe a performer must perform. From the first day, you’ll find many performance opportunities in the three core areas of acting, musical theatre and dance, both in and out of the classroom, plus individual voice lessons. Over the course of your four semesters (学期), you’ll also improve your performance technique through an intensive curriculum that focuses on both foundational and advanced concepts in acting, musical theatre and dance. Finally, through courses in career preparation, you’ll learn how to apply all of this training to a successful career on stage and screen.Philosophy and missionAMDA is committed to providing a splendid performing arts education to a diverse community of creative artists. AMDA serves as both school and stage, where students are given the support and opportunity to identify their own personal objectives and to develop and improve their own distinctive artistic voices. AMDA tries to create an environment for students to develop the skills, confidence, imagination, and power to contribute to their community as artists, businesspeople, lifelong learners, and hard-working citizens of the world Above all, AMDA wants to teach students that commitment and passion are the marks of a successful and joyous career.Registration6305 Yucca Street Los Angeles800-367-7908https: //33．What is the curriculum of AMDA about?A．Drawing.B．Philosophy.C．Performing.D．Photography.34．How long does the course last?A．One semester.B．Two years.C．Three semesters.D．Four years.35．What can students learn in AMDA?A．How to sing beautifully.B．How to train a performer.C．The way to build a stage.D．The way to be a director.9.【广东省化州市2018届高三上学期第二次高考模拟】AImagine yourself on the other side of the college admissions desk. It’s not so glorious, apparently. At the very least, you need to be good-natured. Joseph Connolly, a guidance counselor at New Oxford High School in the United States, wanted to know the things that annoy admissions officers the most. He sent out a request to members of the National Association for College Admissions Counselors and received hundreds of responses. Apparently, college admissions officers were waiting for an opportunity to unload their frustrations. The responses fall into several areas:● Communication-Silly or stupid email addresses; sending emails that use texting shorthand, such as “im w8ing 4 somel 2 call me.”-Leaving a message with just a first name and no telephone number. For example, “Hi, this is Suzie. Please call me back.”-Acting distracted during a one-on-one interview; nervous habits like foot-tapping or “um”, “like” and “you know”, which make a bad situation worse.-Not responding to emails from the admissions office.● Over-involved parents-The very common comment from parents, “We are in the process of completing applications.”-Parents attending interviews, and worse yet, speaking for their children.● Essays-Not identifying which question they are responding to.-Writing about something they were great at in the seventh grade but haven’t pursued since then.36．What is the purpose of the text?A．To complain about the process of college application.B．To provide tips for college students in achieving high grades.C．To list unwelcome behaviors in college application.D．To prove that admission officers are under great pressure.37．Which behavior may leave admission consolers a bad impression?A．To use inappropriate and incomplete language.B．To leave a complete telephone number.C．To focus on the interview and stay calm.D．To reply to e-mails quickly.38．What should parents avoid doing in an interview?A．Letting kids to fill in the application form.B．Attending the interview on time.C．Getting dressed neatly for the interview.D．Answering questions for their kids.10.【重庆市第一中学2018届高三12月月考】ASupport WorkerDo you have the ability to care for others? Can you understand how older people feel? Are you a good communicator? Do you have good listening skills? Can you work weekends?If you have answered YES to the above, we would like to hear from you:Contact us at careers@Trainee HairdresserFull time--40 hours per week; permanent.You will work 40 hours a week Monday to Saturday. Your responsibilities will include: welcoming clients，washing hair, bringing coffee and tea to customers, and keeping the salon clean and tidy at all times.No previous experience is necessary.Contact us at cathv@Writers wantedWowee Magazine is looking for writers working 5 days a week for its website. Pay is based on the number of people who read your articles. You may also receive free tickets to events and free products to test. This is a great opportunity to get valuable work experience.We want people who are: interesting, passionate, skilled.Contact us at info@ModelThink you could be a model? If so, we’d like to meet you! Working as a successful fashion model isn’t easy but it is very exciting and could be a great opportunity.Girls should be over 16 with a minimum height of 172cm and boys should have a minimum height of 182cm. If you are under 16 and do not yet have the required height, we would still be interested in meeting you, but you must bring a parent.Contact us at info@Work for Coffee BeansJoin Britain’s number one cafe at Coffee Beans, where every cafe has the same aims: to create family-like teams and to give excellent customer service.Many different kinds of people come and work with us, so start your career at Coffee Beans:--choose the hours you work -- get management experience--share your love of coffeeContact us at jobs@39．If you are good at communicating, you can apply to be a .A．support worker B．modelC．trainee hairdresser D．writer40．If you want to work flexible hours, you should contact .A．careers@ B．cathv@C．info@ D．jobs@41．In which section of a newspaper can you find this article?A．Society.B．Campus.C．Advertisement.D．Travel.。

热点练01 阅读理解之应用文现在是信息爆炸时代，报纸、电视、互连网等媒体上的广告铺天盖地，我们在日常生活中随处可以见到形形色色的广告。

我们面临升学、就业、旅游、购房等问题时都会想到广告，希望能从各种广告中获取有用信息，实现我们的愿望，解决实际的生活、工作等问题。

因此，高考命题人十分注重考查考生对广告等应用文体的阅读能力,这也是一种运用所学语言知识解决实际问题的能力。

1. 先看问题,再读文章做阅读理解是先看问题，还是先看文章，这是很多同学经常问的问题。

我觉得这两种方法各有利弊，应视具体情况而定。

就阅读广告而言，还是先看问题比较好，因为广告类的试题绝大部分是寻找信息的题目，大可不必从头读到尾，带着问题有针对性地去跳读、略读，这样就可以节约不少时间。

2. 抓住广告的标题如果广告有标题，大标题下又有小标题，那么，快速寻找原文信息时，这些标题就成了很重要的线索，可以帮助我们快速准确地找到答案。

有些题目考查的就是对广告标题的理解。

3. 逐项比较，得出最佳做阅读理解题，切不可凭主观印象，想当然地确定答案。

任何一道题目，均可以在原文中找到相关线索，这就如同破译密码一样。

做题人的思维过程和编题人的思维过程恰好相反，编题人先找好线索，然后设计问题和选项，解题人根据问题，再去文中找相关线索。

因此，我们做题时要逐项比较，排除错误选项，得出最佳答案。

应用文的类型主要有：广告，规则、通知、咨询问答、注意事项等，指南，书评、问卷调查、告示、参观须知、申请书、个人简介等。

【典例剖析】（2022·新高考II卷）Children’s Discovery MuseumGeneral Information about Group PlayPricingGroup Play $7/personScholarshipsWe offer scholarships to low-income schools and youth organizations, subject to availability. Participation in a post-visit survey is required.Scholarships are for Group Play admission fees and/or transportation. Transportation invoices (发票) must be received within 60 days of your visit to guarantee the scholarship. Group SizeWe require one chaperone (监护人) per ten children. Failure to provide enough chaperones will result in an extra charge of $50 per absent adult.Group Play is for groups of 10 or more with a limit of 35 people. For groups of 35 or more, please call to discuss options.HoursThe Museum is open daily from 9:30 am to 4:30 pm.Group Play may be scheduled during any day or time the Museum is open.Registration PolicyRegistration must be made at least two weeks in advance.Register online or fill out a Group Play Registration Form with multiple date and start time options.Once the registration form is received and processed, we will send a confirmation email within two business days.Guidelines●Teachers and chaperones sh ould model good behavior for the group and remain with students at all times.●Children are not allowed unaccompanied in all areas of the Museum.●Children should play nicely with each other and exhibits.●Use your indoor voice when at the Museum.1．What does a group need to do if they are offered a scholarship?A．Prepay the admission fees. B．Use the Museum’s transportation. C．Take a survey after the visit. D．Schedule their visit on weekdays.2．How many chaperones are needed for a group of 30 children to visit the Museum?A ．One.B ．Two.C ．Three.D ．Four.3．What are children prohibited from doing at the Museum?A ．Using the computer.B ．Talking with each other.C ．Touching the exhibits.D ．Exploring the place alone. 【参考答案】1．C 2．C 3．D【语篇解读】本文是一篇应用文，文章提供了关于儿童博物馆团体游的相关信息。

20XX年中学测试中学试题试卷科目：年级：考点：监考老师：日期：2021年高考阅读理解之广告类河北省易县育英高级中学（074200）庞永升1.（2021·全国卷I）DHolidaysHoliday NewsVacancies (空位) now and in the school holidays at a country hotel in Devon. This comfortable, friendly home-from-home lies near the beautiful quiet countryside, but just a drive away from the sea. The food is simple but good. Children and pets are welcome. Reduced prices for low season.The Snowdonia CenterThe Snowdonia Center for young mountain climbers has a mountain 1068.The beginners’ costs are ￡57 for a week, including food and rooms. Equipment is included except walking shoes, which can be hired at a low cost.You must be in good health and prepared to go through a period of body exercises. This could be the beginning of a lifetime of lifetime of mountain climbing adventure.The World Sea Trip of a LifetimeOur World Sea Trip of 2021 will be unlike any holiday you have ever been on before. Instead of one hotel after another, with all its packing and unpacking waiting and traveling, you just go to bed in one country and wake up in another.On board the ship, you will be well taken care of. Every meal will be first-class and every cabin like your home.During the trip, you can rest on deck(甲板), enjoy yourself in the games rooms and in the evening dance to our musical team and watch our wonderful play.You will visit all the places most people only dream about – from Acapulco and Hawaii to Tokyo and Hong Kong.For a few t housand pounds, all you’ve ever hoped for can be yours.（）1.What can you do if you like to go on holidays with pets?A. Choose the holiday in Devon.B. Go to the Snowdonia CentreC Join the World Sea Trip of 2021D. Visit Acapulco and Hawaii【答案】A。

高考全国卷英语阅读理解专项训练（二）广告类应用文5篇1Here are the best dramas of the year.A Streetcar Named DesireMaxine Peake, following attractive performances in Hamlet and The Skriker, now plays Blanche DuBois. It will be interesting to see whether Peake plays Blanche as an embodiment (化身) of the poetic spirit rather than a crazy southern beauty. With Sarah Frankcom directing and Ben Batt as Stanley Kowalski, the play must be good.8 September to 15 October, Royal Exchange, Manchester. Box office: 0161 833 9833.The GaulSometime on the night of 8 February 1974, fisherman FV Gaul disappeared off the coast of Norway. For the 36 men on board, waiting for news was a hard time. Different stories came up. Even when his body was discovered by the sea, many still felt there were questions that remained unanswered. Mark Babych directs Janet Plater's play.6-29 October, Hull Truck. Box office: 0148 2323 638.The Red BarnDavid Hare’s new play is based on La Main, a novel by the great Georges Simenon. It sets in Connecticut in 1969, and the story is about two couples who, on their way back from a party, struggle through the snow. The play is directed by Robert Icke, and Mark Strong and Hope Davis are leading actors.6-20October,Lyttelton,London.Boxoffice************.The Cheviot, the Stag and the Black OilJohn McGrath’s play about the exploitation(开发) of the Scottish Highlands has been described as “the single most important show in the history of Scottish theatre”. First seen over 40 years ago, the show now became popular again and earned five-star reviews on its first outing.14-24 September, Royal Lyceum, Edinburgh. Box office: 0131 248 4848.21. What can we know about Maxine Peake?A. She is an actress.B. She enjoys poems very much.C. She directed Hamlet and The Skriker.D. She plays Blanche DuBois in Hamlet.22. What happened to FV Gaul in the play?A. He died mysteriously.B. He was caught in a storm.C. He came back to life after he died.D. He was beaten to death by 36 men.23. What do the plays mentioned in the text have in common?A. They are all comedies.B. They will be put on in autumn.C. They are all set in the 19th century.D. They will be performed at some American theatres.2Jane Austen FestivalBookingThe majority of event tickets are on sale from Bath Box Office.●Online:●Byemail:***************************.uk●By telephone:+44(0)1225 463362●In person: Bath Box Office, Bath Visitor Information Centre, Abbey Chambers.Opening times: Monday - Saturday 10:30am to 5pm (Closed on Sunday)Tickets not on sale at Bath Box office are indicated on our website and also in the programme. Travel informationBath will be very busy on Saturday, so we recommend that you allow extra time for your journey.Find out about travelling to Bath by car, train, coach and plane. The main train station is Bath Spa, the closest airport is Bristol, and there is quite a lot of parking but it fills up quickly. National Express has coaches to and from Bath.ParkingParking in Bath is the closest car park to the Assembly Rooms (the starting point for the Promenade), located in Charlotte Street, which is for long term parking. Parking in the top section means the shortest walk to the start in the Assembly Rooms.Park and Ride will be very busy on Saturday 9th September with visitors to the city. Please allow plenty of time to park and catch the bus, and we suggest at least one hour from parking the car to getting into the city center plus walking time from the bus stop to the Assembly Rooms. AccessibilityFor accessibility, please see the list. Most places are at least partly accessible. If using a wheelchair, please advise the Box office so that suitable arrangements can be made for your comfort21. People are unable to get the tickets .A. onlineB. by emailC. by telephoneD. in person on Sunday22. What do we know about the transport to Bath?A. It should be improved.B. It is convenient for the tourists.C. It is better to take a train than a plane.D. It has very limited transport means.23. What can we learn about Park and Ride?A. You can park your car there very easily.B. The parking lot just lies in Charlotte Street.C. It will be crowded on the second Saturday of Sept.D. There visitors can take a bus free of charge.3Ana Lizana works for the East Anglia ONE project —the largest offshore wind farm in Europe, made up of 102 turbines(涡轮) and powering around 500,000 homes. It’s expected to be the model for offshore wind farms around the UK. A journalist is interviewing her.Journalist: You’ve had great career development. How did that happen?Ana: My excellent female engineer manager taught me to be disciplined(训练有素的) and organised at work. I’m proud of being one of the few female electrical engineers on the project but all the women are from Spain. Scottish Power found it difficult to acquire female electrical engineers from the UK. In Spain, the industry is more equal because the numbers of boys and girls who study engineering are the same.Journalist: What do the pupils ask when you visit them?Ana: The schoolchildren ask me about my salary, because most of them want to be lawyers or doctors or do economics for banking. Girls in the UK don’t regard engineering as an opportunity. I tell them that I enjoy what I’m doing and that we provide and generate electricity(发电) for everybody.Journalist: What’s the worst thing that has gone wrong?Ana: For a tight programme, the worst thing is when we lose time. That can be the most stressful. My responsibility is about making sure it’ll be on time and is ready.Journalist: How do you feel at weekends?Ana: Tired! This project is a full marathon. You cannot work every day at 100pc but you need to try to be at 80pc. The weekend is all about rest and filling myself with new energy.Journalist: What is the most satisfying thing about your work?Ana: To know that you are creating a project that can generate electricity just by using wind. You are working on something great and being useful, and sharing knowledge with colleagues.21. What can we learn about the East Anglia ONE project?A. It contains more than 102 turbines.B. It’s the largest wind farm in Europe.C. It provides electricity for 500,000 people.D. It’s likely to set an example to British offshore wind farms.22. Ana Lizana feels the most stressed when .A. she is asked about her salaryB. she trains and organises girlsC. she shares knowledge with colleaguesD. she fails to generate electricity as quickly as possible23. We can make a safe conclusion from the text that .A. the UK needs more female electrical engineersB. Spain has more boys than girls studying engineeringC. Scottish Power calls for male engineers from the UKD. Europe generates most electricity just by using wind4Are you looking for some great TV shows to help improve your English? Here are some for you.How I Met Your MotherThe television series follows the main character Ted Mosby, and his group of friends in Manhattan. In the year of 2030, Ted Mosby tells his son and daughter the events that led him to meet their mother. This is an American situation comedy just like Friends, but the difference is that every episode(一集) is connected to each other. The ninth and final season premiered(首映) on September 23, 2013, and ended on March 31, 2014.SkinsThe British television series follows the lives of a group of teenagers in Bristol, England in their last two pre-college years. Each episode generally tells the story of a particular character and the troubles they face in their life. The show premiered on January 25, 2007 and the final seriesof the show was broadcast on August 5, 2013Gossip GirlGossip Girl is an American television series based on the book series of the same name written by Cecily von Ziegesar. The series follows the lives of rich teenagers living in Manhattan's Upper East Side. Serena Van Der Woodsen is a beautiful girl. Everyone at her school knows her. The final season, including 10 episodes, premiered on October 8, 2012, and ended on December 17, 2012.ShamelessShameless is a British adult television series set in Manchester. The series follows the family of Frank Gallagher, a single father of six children. He often drinks, so his kids have to learn to take care of themselves. The series was broadcast from January 13, 2004 to May 28, 2013.21. How many seasons does How I Met Your Mother have?A. 7.B. 8.C. 9.D. 10.22. What do Skins and Gossip Girl have in common?A. They are British TV shows.B. Their main characters are teenagers.C. They are divided into 10 episodes.D. Their stories take place in England.23. What is the author's purpose in writing this passage?A. To advise us to watch the above shows.B. To compare four interesting television series.C. To explain why the above shows are popular.D. To advertise four language-learning materials.5Are you looking for volunteer opportunities? lf you’re, Minnesota Food Association (MFA) is offering some good opportunities to you. Just find the one that suits you best.Marketing volunteer1-2 volunteers needed. Help farmers in our program develop marketing materials, including signs, packaging, business cards, logos, and brochures. Must have design and marketing experience, and be comfortable working one-on-one with farmers of different English levels. V olunteers must be able to finish each project by a required deadline.Field work volunteer2-4 volunteers needed. Help MFA and our farmers plant, weed, and harvest our produce. This can be done on a once a-month, weekly, or as-needed basis. Must be willing to get dirty, work outside, and communicate with farmers of various languages and cultures.Events volunteer4-8 volunteers needed. Help us with special event set-up, traffic direction, serving, kids’ activities, cooking, clean-up, etc. Specific needs are different for different events, including our open house, on-farm dinners, and harvest party.Outreach volunteer6-10 volunteers needed. Help promote(促进) MFA and Big River Farms by serving our table at events in the conununity such as the State Fair, CSA Fairs, and other local foods and marketing events. Must be outgoing and friendly, willing to learn about MFA, our programs and tasks, and be able to transport and carry tabling supplies.21. Who is most likely to be accepted as a marketing volunteer?A. One who is outgoing and friendly.B. One who is experienced in farming.C. One who is able to organize events.D. One who is good at designing and marketing.22. Field work volunteers may not have to .A. work outdoorsB. talk with farmersC. work only once a weekD. get dirty while working23. What kind of volunteer is needed the most?A. Marketing volunteer.B. Field work volunteer.C. Events volunteer.D. Outreach volunteer.答案解析1【文章大意】本文是一篇广告类说明文。

专题01 广告应用类P a r t1题型总览【题型综述】广告是阅读理解题常考的一种题材。

几乎每年的高考英语试题都有一篇是关于广告信息的阅读理解，一般占6分或8分。

广告英语与普通英语存在许多差异，广告具有鲜明的目的性，即说服顾客进行购买，这种目的性决定了其语言的特色和风格，使其独立于其他文体。

广告的题材包括旅游广告、招聘广告、生活指南、通知告示、使用规则、注意事项、商品说明等。

广告的语言特点是人名、地名、专有名词多；生词多；缩略词、祈使句、省略句多；词汇较生僻，语言不规范，结构不完整。

广告内容一般包括：主题名称、生产(举办)单位、优点、时间分配，价格及联系方式等。

另外广告中会有很多首字母大写的专有名词出现，如公司名，单位名，人名，大学名，地名，活动名等，理解即可，不认识也不必惊慌。

【技巧点拨】根据广告类阅读材料的特点，常用＂题干定位法＂解题，用＂补全成分法＂和＂联想推测法＂来解读广告内容会得到事半功倍的效果。

可以充分利用人名、地名、加粗的标题、小标题、加下划线的语句等进行定位，从而提高阅读和解题速度。

【读相关词】1.advertise v. 广告advertisement n．广告2.apply vt. 申请；应用applicant n. 申请者3.reservation n. 预订；预约4.available adj. 可利用的5.admission n. 准许进入，入场（费）6.practical adj. 实用的；实践的munity n. 社区，社会8.consumer n. 消费者9.device n. 设备10.advertising agency 招聘广告11.consumers n. 消费者12.promotion n. 促销13.slogan n. 口号petition n. 竞争15.creativity n. 创造性；创造力16.sample n. 样品17.engage in 从事于18.recommend vt. 推荐19.ticket office 售票处20.access n.通道，入径，（使用或见到的）权利，机会21.TEL电话（Telephone）22.ad广告（Advertisement）23.add.地址（Address）24.ID身份证（Identification Card）25.No.号码/编号（Number）26.yd.（Yard）码27.ft.（Foot）英尺28.hr. (Hour); 小时29.min.(Minute); 分30.sec.(Second)秒31.vs对，相对32.i.e.即，换言之33.esp.尤其，特别P a r t2真题感悟【真题详解】【2020·全国新课标I】Train InformationAll customers travelling on TransLink services must be in possession of a valid ticket before boarding. For ticket information，please ask at your local station or call 13 12 30.While Queensland Rail makes every effort to ensure trains run as scheduled，there can be no guarantee ofconnections between trains or between train services and bus services.Lost property(失物招领)Call Lost Property on 13 16 17 during business hours for items lost on Queensland Rail services.The lost property office is open Monday to Friday 7:30am to 5:00pm and is located(位于)at Roma Street station.Public holidaysOn public holidays, generally a Sunday timetable operates. On certain major event days，i.e.Australia Day, Anzac Day, sporting and cultural days, special additional services may operate.Christmas Day services operate to a Christmas Day timetable，Before travel please visit translink. com. au or call TransLink on 13 12 30 anytime.Customers using mobility devicesMany stations have wheelchair access from the car park or entrance to the station platforms.For assistance, please Queensland Rail on 13 16 17.Guardian trains (outbound)21．What would you do get ticker information?A．Call 13 16 17. B．Visit translink .com.au.C．Ask at the local station. D．Check the train schedule.22．At which station can you find the lost property office?A．Altandi. B．Roma Street. C．Varsity Lakes. D．Fortitude Valley.23．Which train would you take if you go from Central to Varsity Lakes?A．6:42 pm. B．7:29 pm. C．8:57 pm. D．11:02 pm.【答案】21．C22．B23．B【解析】这是一篇应用文。

2018全国高考汇编阅读之广告应用类一（2018福建卷）第一节短文填词（共10小题；每题1分，满分10分）阅读下边短文，依据以下提示：1）汉语提示，2）首字母提示，3）语境提示，在每个空格内填人一个适合的英语单词，所填单词要求意义正确，拼写正确，并将该词完好地写在答题卡中相应的横线上。

Many of us were raised with the saying "Waste not, want not.” None of us, (76) _h , can completely avoid waste in our lives.Any kind of waste is thoughtless. Whether we waste our potential talents, our own time, our limited natural(77) （资源）,our money, or other people's time, each of us can become more aware and careful. The smallest good habits can make a big (78) _d . It's a good feeling to know in our hearts we are doing our(79)h in a world that is in serious trouble. By focusing on( 80) （节俭）oil, water, paper, food, and clothing, we are playing a part (81) cutting down on waste.We must keep reminding (82) （白己）that it is easier to get into something (83) it is to get out of it. Actually, severe damage( 84)d ____to our land is fairly recent in the history of our evolution. It's time for us to( 85)____no to waste so that our grandchildren’s children will be able to develop well. We can't solve all the problems of waste, but we can encourage mindfulness.Waste not！76. 【答案】however【试题分析】好多人都知道：节俭节俭，吃穿不愁。

专题21 命题选材视角之应用广告旅游、保健、购物、招生、招聘、餐饮、网络等，应用广告类阅读理解和其他题材的文章在内容和形式上都有许多差异，而且与人们日常生活密切相关，实用性强。

这类阅读题可以很好地考查考生提取信息、加工处理信息的能力。

广告领域众多、涉及面广，因此会有生词，但往往不影响阅读。

广告类短文的试题多是以获取信息为主的细节理解题，阅读此类短文需要考生具备较好的skimming (浏览）和scanning (查读)的阅读技能，即读得快、理解得快。

（1）先看题目，然后从文中找答案。

（2）在阅读中通过抓关键词来掌握主要内容，对于无关紧要的生词可以略过。

(3）对于一组同类广告，阅读时要注意进行细节对比。

应用文解题技巧应用文是高考必考的语篇类型之一，难度最小，一般设置三个题目。

因为这类文章的各个部分之间联系不大，解答的关键在于找准每个题干中的关键词，然后回到原文中找到与之对应的信息，从而快速、高ALiterary festivals across the worldLondon Book FairTime: held annually in April for 3 daysPlace: London, UKThe London Book Fair is a part of the London Book Screen Week．Visitors include anyone who is involved with the creation, distribution, sale or treatment of content．Authors, talent scout s, editors, designers, and digital gurus all walk the floor­meeting, talking, observing, discovering．It’s a great opportunity to meet all kinds of people．Book Expo AmericaTime: held annually in May or June for 4 daysPlace: various cities in the USUnlike most book fair s, Book Expo America doesn’t have a base city．It moves to different places every year —mostly big cities such as New York, Washington, Los Angeles and Chicago．It is the largest gathering in the United States of librarian s, booksellers and industry professional s, as well as a great place to discover the latest trend s in technology while networking with others in the business, go to autograph and book signing session s with your favorite authors, and participate in panel discussions with top writers while you enjoy breakfast．With hundreds of participating authors, there’s lots to do, see and read．Frankfurt Book FairTime: held annually in October for a weekPlace: Frankfurt, GermanyThe Frankfurt Book Fair is the world’s biggest and oldest book event with more than 500 years of history, yet it never stops developing with time．Thematic tours are provided, during which trade visitors and the general public can learn more about the Frankfurt Book Fair．Led by experts, these topical tours take interested groups to stands and other locations around the fair that are relevant to specific themes, such as education, science, kids．With our Book Fair app, visitors have the possibility to take a time­independent, thematic tour．Tokyo International Book FairTime: held annually in September for 3 daysPlace: Tokyo, JapanBeing Asia’s leading book fair, the Tokyo International Book Fair has several sub categories, including the Natural Sciences Book Fair, the Humanities Social Sciences Book Fair, and the Children’s Books Fair．One of the highlight s of the event is the e­books expo, which shines a spotlight on the fact that people’s reading habits are switching from printed books to digital books．Besides book products, the newest e­learning software and digital publishing technologies are also presented．1．How is BookExpo America different from the other three book fairs?A．It is held in different cities every year．B．It attracts many famous writers．C．It displays the latest trends in technology．D．It is the longest annual book fair．2．According to the passage, you are more likely to have a discussion with your favorite author in ________．A．the UK and JapanB．the US and GermanyC．the US and JapanD．the UK and the US3．Which book fair provides tours of specific themes?A．The London Book Fair．B．BookExpo America．C．The Frankfurt Book Fair．D．The Tokyo International Book Fair．4．What do we know about the Tokyo International Book Fair?A．It is the most popular book fair in Asia．B．It is a great place for e­book lovers．C．It mainly focuses on natural science books．D．It mainly displays printed books for schools．BWhen David Edwards found ed the oPhone, he hoped scent(嗅觉的) messages would become the next big thing in the digitization of our online lives．The device looked like a high­tech cruet set (调味瓶), and allowed a friend with an iPhone app to send you scent messages alongside photos．Send a picture of your dinner, tag it with four different tones, and whoever is on the receiving end can sniff it from the vase­like tubes of the oPhone．The oPhone didn’t take off, and the company has now shifted focus to a “scent speaker”called the Cyrano, which similarly uses a range of scent capsules to emit“play lists”of smells．Compared to our real world interaction s, our online lives are lacking in scent．Our digital culture, so soak ed in visual and aural stimuli,is odorless (没有气味的)．So why didn’t his marriage of smell and picture messaging excite more interest?From a technical point of view, smell is simply harder to mass communicate than sounds and pictures．“There are two main technological obstacle s to making smell transmissible by digital means，”explains biophysicist and author of Perfumes: The A­Z guide, Dr Luca Turin．“First, there are no odor‘primaries’like RGB or CMYK．Second, it has proved impossible to stimulate the olfactory epithelium (上皮组织) directly by any means tried so far．This means that it is currently impossible to induce a sensation of smell without there being an actual chemical in the inhaled air (吸入的空气)．”“The more we’re plugged into the virtual world, the more we deeply appreciate the contrast­moments in our human, experience，”says designer and olfactory artist Mindy Yang．“Intuitively, we realize that we are starved of certain sensations．With the rise of digital culture, society has become more interested in the missing sense —what we smell．”This interest in scent isn’t only happening within the worlds of perfume and fashion．Over the past few years a number of cultural projects have set out to focus on the power of sensory experiences, from the use of a smell map, to the Tate Sensorium, which in 2015 let users experience visual art alongside smells, tastes and sounds．Whether it’s devices like the oPhone that try to introduce scent into digital messaging, organizations are growingly aware of our culture’s desire for sensory experiences．In a time of virtual reality and scentless social networks, it’s perhaps no wonder that we as a culture have such a desire for something that instinctively feels real and authentic—even if it was made in a lab．5．What can we learn about the oPhone?A．The oPhone has defended our interest in what we smell．B．The oPhone hasn’t caught on yet since it was founded．C．The oPhone has swapped visual and aural stimuli for scent．D．The oPhone is a vase tube to sniff specific messages from．6. ．What makes it challenging to introduce scent into digital messaging?A．The relevant tissue is impossible to stimulate directly．B．Scent capsules should be applied to send out smells．C．There exists no actual chemical in the inhaled air．D．Sounds and pictures are easier to mass communicate．7．What is the author’s purpose in writing the passage?A．To promote the oPhone which can send scent messages．B．To reveal the problems of the invention of the oPhone．C．To predict the trend of the digitization of our online lives．D．To introduce the oPhone based on smell­digital­technology．CShakespeare’s Globe Exhibition & Theatre Tour is a unique international resource to explore Shakespeare’s works. Open all year round, it gives you an opportunity to learn more about the most famous playwright (剧作家), Shakespeare, and helps you seek to further the experience and international understanding of him.Group Visits to the Exhibition & Theatre Tour•Opening HoursExhibition：Monday－Sunday: 9：00 a．m.－5：00 p．m.Theatre Tours：November－February: 9：30 a．m.－4：30 p．m.March－October：Monday: 9：30 a．m.－5：00 p．m.Tuesday－Saturday: 9：30 a．m.－12：30 p．m.Sunday: 9：30 a．m.－11：30 a．m.Groups of 15 people or more are required to pre-book their visit, and each group willhave its own guide for free. To make a reservation, please fill in a group request form andreturn it to us via email.•Exhibition and Theatre Tour PricesAdult: ￡15.00Senior (60＋): ￡13.50Student (with valid ID): ￡11.50Child (5－15): ￡8.00Complimentary: Every 16th person is free•Getting hereShakespeare’s Globe, 21 New Globe Walk, London SE1 9DT, UKWe have currently improved security, with all bags being checked. Please arrive in good time, and do not bring any large bags and check the calendar before your visit or call ＋44(0)20 7902 1500 to find out about our latest opening times.Visitors are advised to arrive by public transport or by taxi. There is a car park on Thames Exchange on the north side of Southwark Bridge (open 24 hours, seven days a week). Cabs may be found all year round on Southwark Bridge. It may also be possible to pick one up from outside the entrance hall on New Globe Walk. •Where to eatSwan at Shakespeare’s Globe serves modern British seasonal food for dinner, afternoon tea or drinks, which is a beautiful bar and restaurant set over two floors, available for pre- and post-theatre dining.Swan RestaurantMonday－Friday：12 noon－2：30 p．m. &6：00 p．m.－10：30 p．m.Saturday: 12 noon－3：30 p．m. &6：00 p．m.Sunday: 12 noon－9：00 p．m.8.．When can you pay a visit to the exhibition?A．Friday at 2：00 p．m.B．Monday at 8：00 a．m.C．Saturday at 5：30 p．m.D．Sunday at 7：00 p．m.9．If a group of 20 children visit the Exhibition & Theatre Tour, what is required for them to do?A．They need to hire a guide themselves.B．They must be accompanied by an adult.C．They have to pay ￡160 for tickets in total.D．They need to make a reservation in advance.10．Which of the following applies to visitors?A．They’re able to get a taxi near Southwark Bridge.B．They can park on the south side of Southwark Bridge.C．They are required to deposit their bags before entering.D．It’s more convenient to drive there than taking public transport.11．What can we know about Swan Restaurant?A．Afternoon tea is not served on Sunday.B．It serves traditional seasonal food for dinner.C．It is closed from 3 p．m. to 5 p．m. on workdays.D．It serves three meals, drinks and afternoon tea.答案A语篇解读：本文是一则广告。