机票代理行业新模式新平台介绍ppt
- 格式:ppt
- 大小:3.33 MB
- 文档页数:40
机票代理三种模式的分析及探讨机票代理行业经过近20年的发展,已经发展成为一个不大不小的行业;而代理人行业的经营模式,也出现了日益显著的差异和分化。
目前,在代理人市场上,有3种比较典型的经营模式:-批发模式(Wholesaler )-在线分销模式(Online Travel)-差旅管理模式(Travel Management,或Corporate Travel)这些不同模式,在航空产品产业链上给其上游和下游客户带来的价值,以及未来发展趋势各不相同。
一、批发模式:1、业务模式:批发(Wholesaler ),是最常见也是最古老的分销模式,任何产品的分销,到了一定规模后,就会自然地形成‘批发-零售‘的体系,机票分销也不例外;和中国的旅游社行业一样,尽管从政策层面,并不公开承认这样的体系,但是在实际运作中,这个模式已经存在多年,每个城市都有一个或几个从事批发业务的机票代理人,且规模很大。
这些生命力极强的群体,在政策不明确的大环境下,用自己创造的有价值的服务,以’野蛮生长‘的旺盛活力,给‘存在就是合理’这句话加上了生动的注解。
批发业务基本流程:*二代-即二级代理作为批发商,往往是当地有一定社会资源和组织能力(资金、关系、房产...)的企业,能够拿到航空公司较好的产品和价格政策,并为依附于它的二级代理提供安全的订票、出票、结算服务甚至是经营场地;而作为二级代理(简称二代),又分为核心二代和非核心二代,核心二代一般是完全依附于一个固定的批发商,其全部机票业务都是通过一个批发商完成;而非核心二代,往往不会完全绑定一个批发商,而是通过多家询价,最终选择能提供最优价格的批发商来预订和出票;因此,批发商之间对于非核心二代客户的争夺,是最直接和残酷的,有时甚至是非理性的;为了争夺业务,不惜将自己全部的正常代理费返还给二代,这就是所谓‘平推’;如果返了正常的代理费还不够,就连航空公司给的事后奖励(3+‘X’)也要返;更有甚者,为了突击完成航空公司的任务,有的时候还可能出现倒贴钱给二代的现象;由于所卖的产品几乎完全同质,因此批发商之间的竞争,多数情况下,是‘割喉式‘的价格战!当然,核心与非核心,甚至二代与批发商的关系,都不是一成不变的,没有资质的核心二代规模大了,自己可以独立发展,成为有资质的非核心二代,规模再大了,也可以自己作批发业务;在市场经济中,真正决定你是谁的,不是你的计划和想法,而是你的实力和规模。
航空电子商务机票代理业务的数字化进程近年来,随着互联网技术的飞速发展和航空业的快速增长,航空电子商务机票代理业务的数字化进程也在不断提速。
这一趋势引领着航空业的发展方向,同时也对传统的机票代理业务模式带来了巨大的冲击和变革。
本文将分析航空电子商务机票代理业务的数字化进程,深入探讨其带来的益处和可能面临的挑战。
一、背景介绍航空电子商务机票代理业务的数字化进程是指利用互联网技术和电子商务平台,实现航空机票代理业务的在线化和数字化。
传统的机票代理业务模式通常需要顾客亲临实体代理商办理,办理过程繁琐、效率低下。
而数字化进程的出现,极大提高了机票的销售效率和便捷性,为顾客提供更好的购票体验。
二、数字化进程带来的益处1. 便捷的购票体验:通过航空电子商务平台,顾客可以随时随地购票,无需前往实体店面排队等候。
在互联网上浏览航班信息、比较价格之后,只需几十秒钟就能完成购票流程。
这种便捷性大大节约了顾客的时间和精力。
2. 多样化的选择:数字化进程使得顾客可以在更广泛的机票信息上进行选择。
通过航空电子商务平台,顾客不仅能够看到主流航空公司的机票信息,还可以浏览到包括优惠航班、联程机票、促销活动等在内的多种选择。
这不仅为顾客提供了更多的购票方案和机会,也增加了市场的竞争性和透明度。
3. 实时更新和变更:航空电子商务平台的数字化进程使得机票信息能够实时更新和变更。
以往传统的机票代理业务由于数据更新不及时,让顾客无法获取到最新的航班信息和折扣信息。
而数字化进程能够实时监控各个航空公司的机票变动情况,并及时反馈给顾客,确保顾客获得最新的信息。
三、数字化进程可能面临的挑战1. 安全性问题:航空电子商务平台的数字化进程也给顾客的个人信息安全带来了隐患。
在机票购票过程中,顾客需要提供个人身份信息、信用卡信息等敏感数据。
如果平台的安全措施不到位,将会面临信息泄露的风险。
因此,保护顾客的信息安全已经成为数字化进程中亟待解决的重要问题。
机票项目拓展介绍,怎么做机票代理Title: Expanding the Scope of Airline Ticketing: Introducing the Concept of Airline Ticketing AgenciesIntroduction:In today's fast-paced world, travel has become an integral part of our lives, and air travel has emerged as a popular and convenient mode of transportation. As a result, the airline ticketing industry has witnessed tremendous growth. To cater to the increasing demand for airline tickets, traditional ticketing methods have evolved, and technological advancements have paved the way for online ticket bookings. However, to further expand and streamline the airline ticketing process, the concept of airline ticketing agencies has gained traction. This article explores the concept of airline ticketing agencies and how they can enhance the ticket booking experience for travelers.Defining Airline Ticketing Agencies:An airline ticketing agency serves as an intermediary between airlines and travelers. These agencies operate their businesses by partnering with various airlines to offer a wide range of flight options to customers. Unlike traditional ticketing methods, where travelers directly approach airlines or use online platforms, airline ticketing agencies simplify the ticket booking process by providing comprehensive services such as flight search, comparison, reservation, and ticketing under one roof.Benefits of Airline Ticketing Agencies:1. Enhanced Convenience: Airline ticketing agencies provide a one-stop solution for travelers, eliminating the hassle ofresearching multiple airlines or websites. Travelers can simply approach these agencies to explore various flight options and make bookings based on their preferences. This convenience is especially beneficial for individuals who lack internet access or prefer personalized assistance.2. Competitive Pricing: By partnering with multiple airlines, ticketing agencies can offer competitive pricing options to travelers. These agencies often have access to exclusive deals and discounts, allowing customers to save money on their ticket reservations.3. Expert Assistance: Ticketing agencies employ professionals who possess in-depth knowledge of different airlines, routes, fares, and travel regulations. Customers can benefit from their expertise by seeking assistance for flight selection, baggage policies, visa requirements, and other travel-related queries.4. Ancillary Services: Apart from ticket bookings, airline ticketing agencies often provide additional services such as car rentals, hotel bookings, travel insurance, and visa assistance. This comprehensive range of services further simplifies the travel planning process for individuals and families.5. Cancellation and Refund Support: In the event of flight cancellations or changes, ticketing agencies act as a bridge between travelers and airlines, assisting customers in rebooking or obtaining refunds. This added support is particularly valuable during unforeseen circumstances and ensures a stress-free journey for travelers.How to Establish an Airline Ticketing Agency:Setting up an airline ticketing agency requires meticulous planning and adherence to regulatory requirements. Here are the essential steps to consider:1. Business Plan: Develop a comprehensive business plan outlining your agency's target market, services, pricing strategy, and marketing strategies. Conduct market research to understand customer preferences and competitor analysis to identify unique selling propositions.2. Partnership with Airlines: Establish partnerships with airlines to access their inventory and fares. Negotiate agreements with airlines to secure competitive pricing for your customers.3. Team Building: Assemble a team of experienced travel professionals who can handle flight bookings, customer inquiries, and manage agency operations effectively.4. Technology Implementation: Invest in a robust online platform that allows customers to search for flights, compare fares, make reservations, and generate e-tickets seamlessly. Ensure the system complies with industry standards and offers excellent user experience.5. Licensing and Legal Compliance: Obtain necessary licenses, registration, and certifications in accordance with your country's regulations. Familiarize yourself with legalities such as data protection, privacy policies, and financial transactions.6. Marketing and Promotion: Create a strong marketing strategy to promote your agency's services. Leverage online platforms, social media, search engine optimization, and traditional marketing channels to reach your target audience.7. Customer Service and Support: Develop a customer-centric approach by offering round-the-clock support, personalized assistance, and prompt resolution of customer queries or complaints.Conclusion:Airline ticketing agencies offer a convenient and user-friendly alternative to traditional ticket booking methods. By streamlining the flight booking process, providing expert assistance, and offering competitive pricing, these agencies aim to enhance the overall travel experience for customers. For entrepreneurs looking to tap into the growing airline ticketing industry, establishing an airline ticketing agency can prove to be a promising venture. With careful planning, strong partnerships, and efficient operations, an airline ticketing agency can thrive and cater to the evolving needs of modern-day travelers.。