《世纪商务英语阅读教程》系列教材浅析

世纪商务英语阅读教程基础篇
《世纪商务英语阅读教程基础篇》是2006年东北财经大学出版社出版的图书，作者是韩玉书、吴燮元。

该书根据高职高专商务英语专业新教学大纲，为满足广大师生对商务英语阅读的学习需求编写而成，具有很高的使用价值。

《世纪商务英语阅读教程基础篇》的课文主要选自近几年出版的国外原版教材、企业最新资讯以及各类国际国内商务会议报告等，语言地道，内容新颖，话题涵盖商务活动的方方面面，反映当前的商务动态。

本教程共分四册，第一、二册为基础篇，第三、四册为提高篇。

每册十个单元，包括课文、生词、注释、练习和阅读材料，并配有详细的使用说明。

本教程适合高职高专商务英语专业、国际贸易专业、国际商务专业以及其他涉外经贸专业的学生使用，也可供相应水平的商务工作者参考使用。

新世纪商务英语阅读教程旧版In the realm of business communication, thesignificance of cultural intelligence cannot be overstated. As globalization continues to reshape the business landscape, the ability to navigate cultural differences and apply them to strategic advantage has become paramount. This is particularly evident in the context of the "New Century Business English Reading Course (Old Edition)", a textbook that serves as a valuable tool for business professionals seeking to enhance their cross-cultural communication skills.The textbook offers a comprehensive exploration of business communication, focusing on the nuances of cultural exchanges and their impact on professional relationships. Through a blend of real-world case studies and theoretical frameworks, it provides insights into the complexities of international business, emphasizing the role of cultural intelligence in bridging cultural divides.Cultural intelligence, often referred to as cultural awareness or cultural sensitivity, is the ability to understand and adapt to different cultural norms, values,and communication styles. In the global business environment, this capability is crucial for building trust, fostering positive relationships, and navigating misunderstandings. The Old Edition of the New Century Business English Reading Course excels in its coverage of these topics, offering practical advice and strategies for enhancing cultural intelligence.One of the key strengths of the textbook is its emphasis on the role of language in cultural communication. The authors recognize that language is not just a tool for communication but also a powerful medium for cultural expression. They explore how language can shape business interactions, influence negotiation outcomes, and affect the overall perception of a company or brand. By examining language use in different cultural contexts, the textbook helps readers develop a deeper understanding of the role of language in business communication.Another noteworthy aspect of the textbook is its focus on ethical considerations in cross-cultural business practices. The authors emphasize the importance of ethical decision-making, particularly in scenarios where culturaldifferences may lead to conflicts or misunderstandings. They discuss ethical frameworks and principles that can guide business professionals in their interactions with counterparts from different cultural backgrounds, promoting mutual respect and trust.The Old Edition of the New Century Business English Reading Course also excels in its use of real-world case studies. These cases, drawn from various industries and geographies, provide readers with a vivid and relatable understanding of the challenges and opportunities presented by cross-cultural business communication. By analyzing these cases, readers can gain insights into how to apply cultural intelligence in real-time situations, enhancing their ability to navigate complex business landscapes.In conclusion, the Old Edition of the New Century Business English Reading Course is a valuable resource for business professionals seeking to enhance their cross-cultural communication skills. Its comprehensive coverage of business communication, focus on cultural intelligence, and use of real-world case studies make it an invaluable tool for building trust, fostering positive relationships,and navigating misunderstandings in the global business environment.**新世纪商务英语阅读教程旧版：商务沟通中的文化智慧** 在商务沟通领域，文化智慧的重要性不言而喻。

2018— 2019学年(春)秋季学期教案课程名称开课系（部）教研室授课班级授课教师职称课程基本情况（简单介绍本课程的总体目标和要求）Unit 1 Western Cultures1、2课时教案注：mins=minutes3、4课时教案5、6课时教案Unit 2 Making Introductions1、2课时教案注：mins=minutes3、4课时教案5、6课时教案Unit 3 Telephone Etiquette1、2课时教案注：mins=minutes3、4课时教案5、6课时教案lack 不是形容词，因此没有be lack of的用法。

lacking adj.☆ He was lacking in confidence. 他缺乏自信。

therebyadv. [formal] as a result of this action因此，从而☆ Diets that are high in saturated fat and cholesterol tend to clog up our arteries, thereby reducing the blood flow to our hearts and brains.饱和脂肪和胆固醇含量高的饮食会阻塞动脉，从而减少流向心脏和大脑的血液。

☆ He wished to travel and thereby study the customs of other countries.他希望去旅游，从而研究其他国家的民俗风情。

4. Add to this the typical hectic pace of business communication, and you have a particularly difficult situation.this指代前一句话提到的状况；the typical hectic pace of business communication 是add的宾语，由于太长，所以后置；句中and表示条件和结果，在祈使句后，常用and连接一个简单句，表示条件与结果的关系，它们在语法上是并列关系，但在意义上却是主从关系，也可译为“如果……就……”。

世纪商务英语阅读教程专业篇
《世纪商务英语阅读教程专业篇》是一本旨在培养商务英语阅读能力的教材，适合具有一定英语基础的学习者使用。

该教材的内容涵盖了商务领域的各个方面，包括市场营销、国际贸易、财务管理、战略管理等等。

通过学习该教材，学习者可以了解商务英语的基本知识，掌握商务英语阅读的基本技能，提高阅读理解能力和语言表达能力。

该教材的编写风格严谨，注重实用性和可操作性。

每个单元都包括课文、词汇、注释、练习等部分，帮助学习者逐步提高阅读理解能力和分析能力。

同时，该教材还注重培养学习者的跨文化交际能力，通过介绍不同国家的商业文化和礼仪，使学习者更好地适应国际商务环境。

总的来说，《世纪商务英语阅读教程专业篇》是一本非常实用的教材，可以帮助学习者提高商务英语阅读能力，为未来的职业发展打下坚实的基础。

世纪商务英语阅读教程专业篇1 第四版Unit 1 for sale 出售的 advertising 广告、登广告 auditing 审核、审计investment 投资 at no cost 免费 facility location 厂址选择 life assurance 人寿保险 marketing effort 行销努力 auditor 审计人员 tangible product 有形产品 process 流程 quality standards 质量标准 standard product 标准产品 drawback 缺点 implement 贯彻 Unit3 product pricing 产品定价 custom-designed 定制的 promotions 促销 marketing mix 市场营销推广组合 registry 注册、登记处 unit cost 单位成本 charge 要价 international trade 国际贸易 price elasticity 价格弹性 junk mail 垃圾邮件 warehouse 仓库 profit-maximization 利润最大化 sales strategy 推销战略 inventory 存货管理、存货清单 revenue 税收 at regular price 按正常价 ISO 国际标准化组织segmentation 市场细分、分割 Unit5 Internal Audit 内部审查 demand curve 需求曲线 retailer 零售商 final product 最终成品 skim pricing 撇脂定价allowance 让利 freight bill 运费单 launch (新产品)投产 trade deal 贸易协定 shipping 装运 distribution 分销渠道 corporate image 企业形象 target date 预订日期 domestic price 本土价格、国内价reseller 转卖人 modular 模块化的格 stimulate 刺激 Gap Analysis 差距分析 penetration pricing 渗透定价 sales force 销售力量 certify 保证 positioning 目标市场定位 rational appeal 理性诉求 zero-defect 零瑕疵的 targeting 目标市场选择 lead 线索registrar 注册人员 gross profit 毛利 wholesaler 批发商 quality control 质量控制 fixed and variable 固定成本和变push money 提成、推销员奖励management 管理动成本 point of sale 卖点 wholesaler 批发商 costs 花费voucher 票券、代金券 finished product 成品 dumping 倾销 approach 准备Unit2 current price 市价 dump bin 垃圾箱 product 产品 market share 市场份额 promotional mix 营销推广组合 wholesale 批发 pricing 定价 leverage 杠杆作用、手段 real estate 房地产 sales volume 销售量 formula 公式intangible product 无形产品 profit margin 利润率 trade-in 以旧物换折价换取同类development cycle 发展周期 Unit4 新物的交易 service 服务 product 产品 continuity program 继续订货 warranty 担保 manufacturer 制造业者prospect 寻找(客户) growth cycle 生长周期 market research 市场调查coupon 息票、赠券 declining cycle 下降周期 marketing plan 营销推广计划deal loader 厂家对零售商的奖励 marketing strategy 市场策略 product marketing 产品推广 brand equity 品牌价值 retail 零售 brand 品牌 closing 结束 discount 折扣 marketing 市场营销 hard-sell 硬销售 commodity 商品media planning 媒体计划 self-liquidating 自我清偿 market segment 市场份额 image-building 形象塑造 unit6 non-standard product 非标准产physical evidence 实体坏境 net净值品 people 人员 inventory财产清册 goods 商品placement 放置 current asset流动资产 downturn 低迷周期 target market 目标市场 Master Budget总预算 market target 市场目标 public relations 公共关系 cost of goods sold 已售产品成品 maturity cycle 成熟周期distribution channel 配销渠道 revenue年收入 introduction cycle 引入周期generic 非商标的 liquidity流动性expenditure费用 Managing Director总经理 casualty insurance意外事故保险 finance筹措资金 Bankruptcy破产 combined certificate联合凭证current liabilities ratio流动负债率 Capital资金 B/L提单 budget预算sole proprietorship独资(经营) Premium保险费 creditor债权人 asset资产original policy正本保单 financing mix融资组合 obligation义务disability insurance伤残保险 profitability盈利能力 transfer转让unemployment insurance失业保investment decision投资决定 proprietorship 所有权险debtor借方 profit利润 policy保险单 dividend红利 supervise监督insure投保 cash dividend现金分红 voice发言权 beneficiary受益人finished goods成品 general partner普通合伙人 property insurance财产保险 investment proposal投资建议 risk风险 insurance certificate保险凭证ratio比率 liability责任 heir继承人 overhead营业费用 limited partner有限责任股东 insurer继承人 capital project资本项目 health insurance健康保险 brokerage经纪业务 work-in-progress工作中的进展 invest投资 old-age insurance养老保险 creation of value资产成本 fringe benefit额外福利open policy/open cover预约保险 gross总额 unlimited liability无限责任Unit10 fixed asset固定资产 permit许可证 arbitration仲裁 stock dividend 股息分红 proprietor所有证 termination终止 dept capital债务资金 legal entity法律实体 executory contract执行合同 dividend decision股利决策board of director理事会cash现金 Unit 8cash flow现金流量 equity股东dividend-payout股息分配 venture企业depreciation折旧 franchiser特许investment decision投资决策 exclusive right独占权利demand需求 guaranteed loan保证贷款shareholder股东 fund基金opportunity cost机会成本 exclusive独占的profitability ratio盈利率 franchisee授权人prospective acquisition预期收益 brand image品牌stock 库存 participation loan组合贷款allocation配置 loan贷款raw material原材料 restriction限制issued share capital已发行股份provision条款资金 franchise(ing)许可financing decision融资决策 direct loan直接贷款unit7 Unit 9supplier供应厂商 L/C信用证partnership合伙企业 coverage 承保范围grocery杂货店 reimbursement 偿还articles of partnership合伙企业的insurance policy保单章程 insurance declaration 保险申明lease租用 insure 投保license许可;执照 insured被保险人entity实体 policyholder投保人。