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Unit 1 Company Profile1.Translate the following Chinese terms into English.candidate patentindustry personnel registered trademarkcore competency domain nameintended market emerging marketheadquarter multinational corporationChief Executive Officer stakeholder2.Translate the following English terms into Chinese.股本，股金总额以人为本的解决方案精于心简于形对客户的深入了解工业革命回收利用3.Translation:宝洁公司始创于1837年，是世界上最大的日用消费品公司之一。
2007财政年度，公司全年销售额达682亿美元。
在《财富》杂志评选出的全球500家最大企业中，排名第74位。
宝洁公司在全球80多个国家设有工厂或分公司，所经营的300多个品牌的产品畅销160多个国家和地区，其中包括美容护理、居家护理、吉列产品等。
每天，在世界各地，宝洁公司的产品与全球消费者发生着三十亿次亲密接触。
宝洁大中华业务区包括1988年成立的中国大陆分公司、1987成立的香港分公司和1985年成立的台湾分公司。
一九八八年，宝洁公司在广州成立了在中国的第一家合资企业－广州宝洁有限公司，从此开始了其中国业务发展的历程。
宝洁总部位于广州,目前在广州、北京、上海、成都、天津、东莞及南平等地设有多家分公司及工厂，并在北京设立技术中心。
二十年来，宝洁取得了飞速的发展，主要表现在：建立了领先的大品牌宝洁公司是中国最大的日用消费品公司，年销售额超过二十亿美元。
我们在参与竞争的领域内占据了最大的市场份额。
飘柔、舒肤佳、玉兰油、帮宝适、汰渍及吉列等品牌在各自的护发、个人清洁、皮肤护理、婴儿护理、洗衣粉、男士美容等产品领域内都处于领先的市场地位。
商务英语综合教程4课文解析English:The text "Business English Integrated Course 4" covers a wide rangeof topics related to business English, including business correspondence, meetings, negotiations, presentations, and socializing. The course provides practical language training for business purposes, helping students improve their English skills in various business contexts. The text also includes case studies, role-plays, and real-life business scenarios to enhance students' understanding and application of the language. Additionally, the text offers valuable insights into international business practices and cross-cultural communication, preparing students to effectively navigate the global business environment.中文翻译:《商务英语综合教程4》涵盖了与商务英语相关的广泛主题，包括商务信函、会议、谈判、演讲和社交。
该课程为商务目的提供实用的语言培训，帮助学生在各种商务环境中提高英语技能。
商务英语综合教程4Unit4Businessethics课后答案Unit 4 Business ethicsExtensive ReadingCorporate Philanthropy Responds to DisastersExercisesI.Speed Reading ComprehensionRead the text for FIVE minutes, and find the best answer to each of the following questions.nd paragraph, why some companies faced internal criticism?According to the 21.A. These companies have donated too much money to the communities, regardless of theirown capacity.B. These companies ignored the needs of their own employees who were affected by thedisasters.C. The philanthropic programs of these companies were too cheap.D. Corporate had to go back to boards for additional donation resources.2. Why is it that some companies are suggested donating cash instead of products whendisasters take place?A. Products are often hard to transport and warehouse.B. Using cash in the locality helps rebuild the economy.C. Product may not fit the needs of the beset community.D. All of above.3. Which of the following statement is NOT true with Pitney Bowes Inc.?A. It has operated a fund that helps employees out of personal tragedies.B. Its Employee Involvement Fund can reflect employees' interest and support.C. It has started splitting some of its corporate giving between immediate and long-termassistance in the consideration of the complicated nature of identifying appropriatedisaster aid.D. Medical and funeral expenses will not be the focus of its fund.4. According to the text, which of the following company's foundation is NOT long-term-focused?A. Baxter InternationalB. MitsubishiC. General Electric Co.D. Pitney Bowes Inc.5. The software module of MicroEdge Inc. helps the company's community foundation the bestin terms of _______.A. free-of-charge serviceB. online serviceaccountingC.D. disaster reliefII.VocabularyFill in the blanks with appropriate words from the text. The initial letter of each word hasbeen supplied for you.1. It's wise to use just as much caution when making your charitable giving decisions as you dowhen making other decisions affecting your life.2. With soil that has had its biological components destroyed, the first step toward restoration isto stop adding any more chemical fertilizers.3. The global obesity pandemic combined with society's anti-fat bias is more damaging towomen than to men, an expert has warned at an international conference.4. Turkey's two major cities are grappling with water shortages after record-low snow and rainfalls in the winter and searing summer temperatures.5. The importers who do not intend clearing the imported goods for home consumptionstraightaway may choose to warehouse the goods.6. The Foundation is a public charity that works with individuals, families, businesses and foundations, serving their philanthropic needs as well as initiating giving programs.7. As the little copyist proceeded with her work, she sent every now and then a responsiveglance toward her admirer.8. Beset by rumors, and four months from a primary election, the Mayor yesterday for the firsttime gave his account of a 2007 incident in which he argued with a police officer.9. Like so many others around the world, we are following the devastation caused by theearthquake and tsunami that has hit many parts of Southeastern Asia.10. Some coincidences are small, and seemingly inconsequential, but others have the potential to change lives.A Question of EthicsExercisesI.Reading Comprehension1. Which of the following statements is NOT TRUE with Waterschoot's case?A. It raised the ethical concerns regarding information technology and the management obligation.B. Waterschoot immediately reported to her boss and the unit's legal counsel about the problem because there was some crucial information for Lockheed Martin in the template.C. Waterschoot found the competitor's confidential information before 5 p.m.aprotecting of purpose the with server the from document the removed Waterschoot D. competitor of Lockheed Martin's. 2. According to the text, as e-business and IT are developing, companies need to put the following into consideration EXCEPT _______.A. equipping the employees with essential IT ethicsB. establishing a set of ethical guidelines in a companyC. the impacts brought by IT on the employees concernedD. how to deal with the potential problem brought by e-business partnerships3. According to the Information Week Research survey, we can infer that _______.A. If your personal data is collected by a health-care company, they are more likely to be sold to third parties than by any other industries.B. Most companies will inform their customers know when specific types of data of their own are being collected.C. When evaluating the ethical and moral implications of business decisions, a larger number of people will rely on their personal experience only.D. Not many people know some ethical impacts may be brought by their business decisions.4. Paragraph 7 suggests that ________.A. Canon Information Systems Inc is monitoring its employees' online activities;B. Canon Information Systems Inc's human resources department tries to make sure that their employees are using the Internet in an ethical and legal way;C. James Underwood, manager of IS, reports to the human resources department;D. Canon Information Systems Inc's human resources department may be violating the privacy of the employees.5. Companies nowadays concern not only about the employees' awareness of business ethics, but also about ________.A. how the employees interact with the information technology in a digital context;B. the safety when the employees are handling the digital devices;C. the protection of the privacy of its customers;all of above. D.。
