英语作文自动在线批改项目商业计划书.doc

英文商业计划书作文完整版I have always been passionate about entrepreneurship, and I believe that my business plan is a reflection of that passion. My business plan is for a small coffee shop that I plan to open in the heart of the city. I have done extensive research on the coffee industry and have identified a niche market that I believe my shop can cater to. 。

英文，I have always been passionate about entrepreneurship, and I believe that my business plan is a reflection of that passion. My business plan is for a small coffee shop that I plan to open in the heart of the city. I have done extensive research on the coffee industry and have identified a niche market that I believe my shop can cater to.中文，我一直对创业充满热情，我相信我的商业计划书就是这种热情的体现。

我的商业计划书是为一家我计划在市中心开设的小型咖啡店而准备的。

我对咖啡行业进行了广泛的研究，并确定了我认为我的店可以迎合的一个利基市场。

The key to any successful business is understanding the needs and wants of the target market. In my case, I have identified that there is a growing demand for specialty coffee in my city. People are becoming more and more interested in trying different types of coffee, and they are willing to pay a premium for high-quality, ethically-sourced beans. This is where my coffee shop comes in. I plan to offer a wide variety of specialty coffee beans from around the world, and I will ensure that they are sourced from ethical and sustainable suppliers. This will not only appeal to the growing number of coffee connoisseurs in the city but also to the socially conscious consumer who wants to support businesses that are committed to ethical practices.英文，The key to any successful business is understanding the needs and wants of the target market. In my case, I have identified that there is a growing demand for specialty coffee in my city. People are becoming more and more interested in trying different types of coffee,and they are willing to pay a premium for high-quality, ethically-sourced beans. This is where my coffee shop comes in. I plan to offer a wide variety of specialty coffeebeans from around the world, and I will ensure that theyare sourced from ethical and sustainable suppliers. Thiswill not only appeal to the growing number of coffee connoisseurs in the city but also to the socially conscious consumer who wants to support businesses that are committed to ethical practices.中文，任何成功的企业的关键在于了解目标市场的需求和愿望。

商业计划书和可行性报告商业计划书英文版(一)Business Plan and Feasibility StudyA business plan is a formal document that outlines an organization's goals, strategies, and tactics for achieving those goals. It usually includes detailed financial projections and a marketing plan. The purpose of a business plan is to provide a roadmap for the company's future and to help secure funding from potential investors or lending institutions.A feasibility study, on the other hand, is an analysis of the potential of a proposed project or venture. It is used to determine whether the project is financially and technically viable. The study includes an examination of the current market, potential competition, and the potential return on investment.Both a business plan and a feasibility study are important tools in assessing the viability of a business venture. They provide a detailed analysis of the potential risks and rewards of a particular business opportunity. A well-prepared business plan and feasibility study can help entrepreneurs secure funding and ensure that their venture has thepotential to succeed.Business Plan English VersionExecutive SummaryThe Executive Summary is a short overview of the key points of the business plan. It should include a brief description of the company, its products or services, and the market it will serve. The Executive Summary should also include the company's financial projections and a brief review of the management team's experience.Business DescriptionThe Business Description should include a more detailed overview of the company and the products or services it offers. It should also include the company's mission statement, the legal structure of the company, and a brief review of the management team's experience.Market AnalysisThe Market Analysis should provide an in-depth understanding of the market the company will serve. It should include information on the size of the market, the competition, and the overall trends in the industry. The Market Analysis should also include a review of the company's target market and its buying habits.Marketing StrategyThe Marketing Strategy should outline how the company plansto reach and sell to its target market. It should include a review of the company's pricing strategy, promotion strategy, and distribution strategy.Financial ProjectionsThe Financial Projections should include a detailed forecastof the company's revenues, expenses, and profits over thenext three to five years. The Financial Projections shouldalso include the company's breakeven point and a review ofthe company's funding requirements.Management TeamThe Management Team section should include a review of the experience and qualifications of the company's management team. It should also include an overview of the roles and responsibilities of each member of the team.ConclusionA well-prepared business plan can help entrepreneurs secure funding and ensure their venture has the potential to succeed. By carefully analyzing the market, developing a strong marketing strategy, and forecasting the company's financials, entrepreneurs can develop a roadmap for success.。

英文商业计划书作文完整版I have always had a passion for entrepreneurship, and I believe that now is the perfect time to turn my business idea into a reality. With the current market trends and consumer demands, I see a great opportunity to launch a new product that will meet the needs of a specific target audience.After conducting thorough market research, I have identified a gap in the market for a high-quality, eco-friendly alternative to the existing products. This gap presents a unique opportunity for my business to enter the market and capture a significant share of the target audience.In order to bring my business idea to life, I have assembled a team of talented individuals who bring a diverse range of skills and expertise to the table. Together, we are confident in our ability to develop, market, and sell our product successfully.One of the key aspects of our business plan is to focus on sustainability and environmental responsibility. We are committed to sourcing our materials ethically and minimizing our carbon footprint throughout the production process.In addition to our commitment to sustainability, we also recognize the importance of effective marketing and branding. We have developed a comprehensive marketing strategy that leverages social media, influencer partnerships, and targeted advertising to reach our desired audience.As we move forward with our business plan, we are also exploring potential partnerships and collaborations with other businesses in our industry. By forming strategic alliances, we hope to expand our reach and create mutually beneficial opportunities for growth.In conclusion, I am incredibly excited about the potential of my business idea and the opportunity to bringit to market. With a strong team, a clear focus on sustainability, and a well-developed marketing strategy, I am confident that we can achieve success in the competitive business landscape.。

商务英语作文计划书
English:
Our business plan aims to outline the strategy and goals for our upcoming project. The plan will include a market analysis to identify target customers and competitors, a detailed financial plan with budget allocation, and a timeline for project milestones. We will also include a detailed marketing strategy to promote our products or services, as well as an operational plan outlining the day-to-day activities and responsibilities. The plan will be comprehensive and well-organized to ensure a clear and effective roadmap for successful project implementation.
Chinese:
我们的商业计划旨在概述我们即将开展的项目的策略和目标。

计划将包括市场分析，以确定目标客户和竞争对手，详细的财务计划和预算分配，以及项目里程碑的时间表。

我们还将包括详细的营销策略，以推广我们的产品或服务，以及一个运营计划，概述日常活动和责任。

这个计划将是全面的和组织良好的，以确保项目实施成功的清晰和有效的路线图。

制作商业计划英文作文范文英文：As a business owner, creating a solid business plan is crucial for the success of my venture. A well-thought-out business plan not only serves as a roadmap for the future of my business, but also helps me secure funding, attract investors, and make informed decisions.First and foremost, a business plan outlines the goals and objectives of my business. It helps me define what I want to achieve and how I plan to do it. For example, if I want to start a coffee shop, my business plan will outline the type of coffee I want to serve, the target market I want to attract, and the location I want to set up my shop. This clarity of vision is essential for the success of any business.Secondly, a business plan includes a detailed analysis of the market and competition. It helps me understand thedemand for my product or service, the behavior of my target customers, and the strengths and weaknesses of my competitors. This information is crucial for making strategic decisions and staying ahead in the market. For instance, if I want to open a clothing store, my business plan will include a thorough analysis of the fashion industry, the latest trends, and the pricing strategies of my competitors.Moreover, a business plan includes a financial projection that outlines the expected expenses, revenues, and profits of my business. This helps me assess the financial feasibility of my venture and plan for any potential challenges. For example, if I want to launch a new tech startup, my business plan will include a detailed financial projection that accounts for the cost of product development, marketing, and operational expenses.In addition, a business plan serves as a tool for attracting investors and securing funding. It demonstrates to potential investors that I have a clear vision for my business and a strategic plan for success. It also providesthem with the information they need to evaluate thepotential return on their investment. For example, if Iwant to expand my restaurant chain, a well-crafted business plan will help me attract investors who are interested in the food and beverage industry.Overall, a business plan is essential for the successof any business. It provides a clear roadmap for the future, helps in making informed decisions, and attracts investors and funding. Therefore, as a business owner, I understand the importance of creating a solid business plan and will ensure that it is a priority for the success of my venture.中文：作为一名企业主，制定一个扎实的商业计划对于我的事业成功至关重要。

基于人工智能的英语作文自动批改系统设计与实现1. 引言随着全球化的推进和英语的广泛应用，英语学习成为许多国家教育系统中的重要组成部分。

然而，英语写作是许多学生面临的难题之一。

传统的英语作文批改方式，如教师批改，耗时耗力且容易出现人为主观因素的干扰。

基于的英语作文自动批改系统应运而生。

2. 现状分析2.1 传统英语作文批改方式的缺点传统的英语作文批改方式主要依靠教师的批改，存在以下缺点：a) 耗时耗力：教师需要耗费大量时间和精力对大量学生的英语作文进行评阅。

b) 主观性：每个教师的标准和偏好不同，会导致批改结果的不一致性。

c) 无法及时反馈：学生需要等待教师批改完成才能获得反馈，这样会延迟学生的进步。

2.2 英语作文自动批改系统的发展现状随着技术的发展，英语作文自动批改系统开始广泛应用。

这些系统利用自然语言处理技术和机器学习算法，能够自动检测语法错误、词汇使用不当以及句子结构不准确等问题，并给出相应的建议和修改意见。

一些商业化的英语作文自动批改系统（如IELTS Writing Assistant）已经在市场上推出，并取得了一定的成功。

3. 存在问题分析虽然英语作文自动批改系统在一定程度上解决了传统批改方式的问题，但仍然存在以下问题：a) 语义理解不足：目前的英语作文自动批改系统主要侧重于词汇和语法的纠错，但对于语义和逻辑的理解还不够准确。

b) 效果不稳定：针对特定错误类型，系统的纠错效果还不够稳定，需要进一步优化和改进。

c) 同质性限制：现有的系统对于不同学习者的差异性需求的满足度较低，缺乏个性化的辅导和指导。

4. 对策建议综合分析现状和存在问题，以下是对于基于的英语作文自动批改系统的对策建议：a) 提升语义理解能力：应加强系统对英语作文语义和逻辑理解的研究和算法开发，以更准确地识别语义错误和提供恰当的修改建议。

b) 深化机器学习算法：通过收集大量的标注数据，采用深度学习等最新的机器学习技术，提高系统对于各种语法错误的检测和纠正能力，并进一步提升纠错的准确率和稳定性。

英语作文自动批改系统一、拟采购软件的主要模块及每个模块的功能英语作文自动批改系统需具备下述主要模块及功能：（-）作文批阅系统1.批改方式：支持机器批改、人工批改两种批改模式，其中机器批改为全自动、实时化批改，1000单词以内的作文平均分析时间5秒钟，并支持本校5000 人并发提交，1000单词以上可支持异步提交。

2.支持按句点评：支持对拼写错误、语法错误的自动识别，自动给出易混词汇、高分短语、高分句型、搭配统计，能够自动识别中式英语，并提供语料库检索入口校正表达。

3.打分公式可自定义：支持四级、六级、专四、专八、雅思、考研等打分公式的选择使用。

同时可根据学校需要为学校调制个性化打分公式，机器人工评分拟合度达到92%以上，更加贴合本校教学实际。

4.支持自动评分：自动评分能够分词汇、句子、篇章、内容等多个维度进行打分。

细化打分维度多达192个，包含语言测试学全部测评维度。

5.可调整期望分：教师在不变化打分公式的情况下，根据具体教学策略，通过调整期望分（最低分、最高分、平均分）来控制学生整体得分水平。

6.批改方式多种组合：可通过不同批改方式的选择，支持教师将形成性评估和终结性评估进行结合，更加灵活控制教学过程。

“系统多次性+教师一次性批改”和“教师多次+系统多次性批改”，可应用于练习模式用形成性评估鼓励学生自主学习促进师生互动。

“系统一次性批改”和“系统一次性+教师一次性”（可应用于测验、考试过程）。

7.允许学生互评：教师可通过一键式选择，开放学生匿名互评，进行学生之间人工批改。

8.不同作文题型支持：目前支持作文、摘要、论文三种作业题型，其他英文写作题型会不断完善。

9.文本评语：支持系统自动生成文本评语，并允许教师直接修改编辑文本评语，或添加维护常用评语。

10.语音点评：支持教师教师可以直接在线录制语音点评，学生可以在线收听教师的点评。

11.教师添加人工批改操作：教师可以通过修改分数、修改评语、划词点评（点评句子中具体知识点）、句评、段评等多种方式进行人工批改。

2015年版英语作文自动在线批改项目商业计划书一、调研说明中商产业研究院全新发布的《2015年版英语作文自动在线批改项目商业计划书》主要依据国家统计局、国家发改委、商务部、中国海关、国务院发展研究中心、行业协会、工商、税务、海关、国内外相关刊物的基础信息以及行业研究单位等公布和提供的大量资料，结合深入的市场调研资料，由中商产业研究院的资深专家和研究人员的分析。

首先，报告对本行业的特征及国内外市场环境进行描述，其次，对本行业的上下游产业链，市场供需状况及竞争格局等进行了细致的详尽剖析，接着报告中列出数家该行业的重点企业，并分析相关经营财务数据。

最后，对该行业未来的发展前景，投资风险及投资策略给出科学的建议。

本报告是行业生产、贸易、经销等企业在激烈的市场竞争中洞察市场先机，根据市场需求及时调整经营策略，为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息及科学的决策依据。

了解中商产业研究院实力门户网站引用电视媒体报道招股说明书引用权威机构引用研究员专区中商产业研究院主营业务IPO上市咨询商业计划书可行性研究研究报告市场调研园区规划产业规划十三五规划招商规划地产项目策划管理咨询二、研究报告目录报告目录 \ REPORTS DIRECTORY第一章执行摘要一、项目背景二、项目概况三、项目竞争优势四、项目投资亮点第二章项目介绍一、项目名称二、项目承办单位三、项目拟建地区、地点四、初步估计的项目回收期第三章英语作文自动在线批改项目目标市场分析一、英语作文自动在线批改市场规模分析及预测二、英语作文自动在线批改目标客户的购买力三、英语作文自动在线批改市场中关键影响因素四、英语作文自动在线批改项目计划拥有的市场份额第四章英语作文自动在线批改行业市场分析第一节英语作文自动在线批改行业市场现状及趋势一、英语作文自动在线批改国际市场现状及趋势二、英语作文自动在线批改国内市场现状及趋势三、英语作文自动在线批改市场供求及预测四、英语作文自动在线批改行业投资前景分析第二节企业竞争力分析一、企业在整个行业中的地位二、和同类型企业对比分析三、竞争对手分析四、SWOT分析五、企业核心竞争优势第三节企业竞争策略第四节中商智业建议第五章公司介绍第一节公司概况第二节公司股权结构第三节公司管理架构第四节公司管理一、董事会二、管理团队三、外部支持第五节各部门职能和经营目标第六节 2014年公司资产负债情况第七节 2014年公司经营情况第八节企业主要竞争资源第九节战略和未来计划第六章产品介绍第一节产品介绍第二节产品性能第三节技术特点第四节产品的竞争优势第五节典型客户第六节盈利能力第七节市场进入壁垒分析第七章研究与开发第一节产品与技术一、专利等级二、产品主要用途三、本项目所采用之工艺路线图四、本项目建设可创造的成本优势第二节研发分析一、已有的技术成果及技术水平二、公司研发能力三、未来研发计划第八章产品制造（项目产品、技术及工程建设）第一节产品制造一、生产方式二、生产设备三、成本控制第二节项目主要产品及规模目标一、主要产品质量指标二、本项目主要产品特点三、本项目主要产品工艺流程四、本项目主要产品产能规划第九章项目建设计划第一节项目建设主要内容一、建设规模与目标二、项目建设内容三、项目建设布局与进度安排第二节厂址选择一、项目建设地点二、区位优势分析三、厂址选择及理由第三节原材料保证第四节建设工期计划第五节主要设备选型第十章市场营销第一节企业发展规划一、企业发展目标二、企业发展策略三、企业发展计划四、企业实施步骤第二节企业营销战略一、整体营销战略二、产品营销策略三、精细化战略规划第三节市场推广方式第十一章财务分析与预测第一节基本财务数据假设一、2013年基本财务数据一、2015-2020年财务数据预测二、销售收入预测与成本费用估算第二节盈利能力分析预测一、损益和利润分配表二、现金流量表三、相关财务指标（投资利润率、投资利税率、财务内部收益率、财务净现值、投资回收期）第三节敏感性分析第四节盈亏平衡分析第五节中商智业财务评价结论第十二章英语作文自动在线批改项目效益分析第一节英语作文自动在线批改项目的经济效益分析第二节英语作文自动在线批改项目的社会效益分析第三节英语作文自动在线批改项目社会风险分析第四节英语作文自动在线批改项目社会评价结论第十三章资金需求第一节资金需求及使用规划一、项目总投资二、固定资产投资（土地费用、土建工程、设备、预备费、工程建设其他费用、建设期利息）三、流动资金第二节资金筹集方式一、本项目拟采用的融资方式二、项目融资方案三、资金其他来源第三节详细使用规划第四节投资者权利第十四章资金退出第一节融资方案一、资金进入、退出方式二、退出方式可行性第二节投资退出方案一、股权融资退出方案二、债权融资退出方式第三节投资回报率第十五章风险分析第一节风险分析一、资源风险二、市场不确定性风险三、研发风险四、生产不确定性风险五、成本控制风险六、竞争风险七、政策风险八、财务风险九、管理风险十、破产风险第二节风险规避措施第十六章结论附录附录一财务附表附录二公司营业执照附录三产品样品、图片及说明附录四公司及产品的其它资料附录五专利技术信息附录六竞争者调查图表目录图表：2013-2014年英语作文自动在线批改国内市场规模图表：2015-2020年英语作文自动在线批改国内市场规模预测图表：项目产品市场份额图表：销售估算表图表：成本估算表图表：损益表图表：资产负债表图表：现金流量表图表：盈亏平衡点图表：投资回收期图表：投资回报率略……三、研究机构公司介绍中商产业研究院是由中国知名的资讯管理理论专家和竞争情报实战派携手创建的，是国内领先的研究及咨询服务机构。

基于人工智能的英语作文自动批改系统设计与实现1. 引言随着全球化的不断发展和信息技术的快速进步，英语已经成为全球通用的语言之一。

学好英语已经成为现代人的基本要求。

在教育行业中，英语作文批改一直是一个重要但繁重的任务。

传统的批改方式需要教师花费大量的时间和精力，而且很容易出现主观偏差。

然而，随着技术的发展和应用，基于的英语作文自动批改系统逐渐成为可能。

本课题旨在设计和实现一个高效准确的英语作文自动批改系统，以解决传统批改方式存在的问题。

本报告将对现状进行分析，找出存在的问题，并提出对策建议。

2. 现状分析2.1 传统英语作文批改方式目前，传统的英语作文批改主要依赖于教师的经验和专业知识。

教师需要阅读每篇学生的作文，并根据自己的判断给出批改意见和评分。

然而，由于人的主观因素的存在，不同教师可能会给出不同的评分和建议，导致评分不一致和不公正的问题。

传统批改方式还需要教师花费大量的时间和精力。

一名教师可能需要批改几百份作文，而且这些作文在内容和语法上可能存在各种各样的错误。

传统批改方式无法快速准确地识别和纠正这些错误，从而影响学生的学习效果。

2.2 技术在英语作文批改中的应用技术的不断发展为英语作文批改提供了新的解决方案。

通过机器学习和自然语言处理等技术，可以训练一个模型来自动识别和纠正英语作文中的语法和拼写错误。

还可以分析作文的内容和结构，给出更准确的评分和建议。

目前，已经有一些英语作文自动批改系统投入使用，例如ETS的e-rater系统和Turnitin的GrammarCheck系统。

这些系统通过大量的样本作文和人工标注来训练模型，从而实现自动批改功能。

然而，这些系统仍然存在一些问题，如误判和漏判等，需要进一步优化和改进。

3. 存在问题分析3.1 语法和拼写错误的识别准确性系统在识别和纠正语法和拼写错误方面还存在一定的准确性问题。

英语作文中的错误种类多样，有些错误可能是一种特殊的表达方式，而不是真正的错误。

商业计划书英文模版(BUSINESS PLAN)BUSINESS PLAN TEMPLATE BUSINESS PLAN[My Company]123 Main StreetAnytown, USA 10000123-4567[Your Name][DATE]TABLE OF CONTENTSExecutive Summary 1 Management 2[Company] History 6[Product/Service] Description 8 Objectives 10Competitors 11Competitive Advantages 12 Innovation 14Pricing 15Specific Markets 16Growth Strategy 17Market Size and Share 18 Targeting New Markets 19Location 20Manufacturing Plan 21Research & Development 22 Historical Financial Data 23 Proforma Financial Data 24 Proforma Balance Sheet 27Cost Control 28Effects of Loan or Investment 29Attachments 30Executive Summary[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months.[I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study.The basic components of this plan are:Competitive pricingExpand the marketsIncreased advertisingLower our unit costs,Thereby achieving higher profits.Sign contractsIncreased advertisingIncrease office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].Financial GoalsYear 1 Year 2 Year 3 Sales $1,000,000 $1,400,000 $1,600,000 Net Income $25,000 $250,000 $375,000 Earnings per share .01 .12 .14Management[Name][Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels.Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[EducationUniversity of BostonBoston, MAB.A. - Computer SciencesShort BiographiesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has hadexperience in the widget field with his own firm, John Doe Co., of Oshkosh Wisconsin , from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis.Chief Financial OfficerRichard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting. Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr. Roe is employed by the Company on a full-time basis.Vice PresidentJoe Dokes, Secretary, Executive Vice President andDirector. Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis.Vice PresidentSally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company’s Vice President of Marketing since November 1988. From September 1986 to October 1988 she was involved in business development and marketing for United Bank of AuroraColorado . From February 1980 to August 1986 she was self-employed as an independent oil and gas landman. Ms. Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education. She is employed by the Company on a full-time basis.ResponsibilitiesJohn Q. Doe, Chief Executive Officer - Responsible for entire operation. Oversees management function and all other executives.Salary - $60,000.Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.Salary - $35,000Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training.Salary - $30,000.Total Executive Compensation$165,000.[This Page is for an Organization Chart, if applicable.] [Company] HistoryIn [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complex widgetry. This company was located in [City, State]. [I/we] formed this company as a [proprietorship, partnership, corporation]. Others involved in this business were: [names].The main goal of this company was to [explain].Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability.or:This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons: [Reason 1[Reason 2][Reason 3]OR:[My Company] was recently conceived and is still in the beginning stages. To this point the following has been accomplished:A team consisting of [list names and primary responsibility.i.e John Doe - Marketing has been formed.A prospective [customer/client] list has been drawn up.Strategy meetings are being held every Monday, Wednesday and Friday evenings.This business plan has been drawn up.[Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. A short paragraph should suffice.] We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected ouradvertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.[Product/Service] Description[My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it:Offers the lowest price on the marketIs the most technically advancedOffers more useful featuresSaves them time and moneyOffers our users better value per dollar spentProvides an alternative way to achieve a similar task.Provides a service which is not presently available in this area.Is strengthened by a team with combined experience of XX years.Saves them time and moneyProvides an alternative, cost effective way for them to realize a similar goal.We have a [copyright, service mark, trademark] or[exclusive agency, marketing rights] for this [product/service]. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice.The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:Overnight deliveryCold storageIncorporate preservativesShipment within two weeks to distributors.Specially padded boxcars.Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this.[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.]Short Examples:1. Our carpet cleaning machinery is state-of-the-art.2. Our consulting practice will address these specialized areas: [list]3. We will only rep these specific product lines. [list]Even though at this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by:Hiring staff specialized in these new areas.Increase our continuing education and training expense.Adding complementary lines.Make regular investments in new equipment.ObjectivesLong Term[My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stablefuture for all those connected with [My Company] we have set the following long term goals:Present market is estimated at $XXX. Our goal for market share is XX%.We want to be considered by our peers to be the market leader in sales as evidenced by:Trade industry awardsHigh end of scale in financial ratiosMajor market shareTechnical excellence awards, honors, etc.Community involvement Rotary, United Way, etc.Short TermMarket share goals -First Year XX%Second Year XX%Third Year XX%Fourth Year XX%[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.Budget for complete computer training for appropriate applications.Set up, Maintain] employee benefit program for continuing college education.Budget for necessary seminars and/or continuing job-specific education.Maintain state-of-the-art accounting system for careful tracking.Monthly reports on financial status vis-a-vis the industry.Aggressive recruitment of the best technical staff in the industry.Support company involvement in various local and national charity events.CompetitorsNameAddressCity, StateStrengths:Location - next door to supplier factory, on major artery, close to terminal, etc.Pricing - Low cost producer, known for aggressive pricing policy.Delivery - ships overnight to anywhere in the world.Management - Everyone has an MBA from Harvard.WeaknessesService - takes more than 3 months to receive spare parts.Dedication - If it’s sunny, they’re on the golf course or ski slope.Machinery - Slowly approaching obsolescence unless replaced within six months.Overhead - Spend lavishly on corporate dining room, limousines and champagne.Competitive AdvantagesThe distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XXX years of hands-on experience in this industry.Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.Our targeted minimum gross profit margin for a category must be XX%.By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit.Product pricing will include a range of quantity discounts as well as an early payment discount.Rather than being strictly regional, [I/we] will expand into the national market.To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly. [I/we] will also use overseas bank accounts.With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts.A level and policy of Capitalization that will allow me to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter.A toll-free national 800 number will be used for customer orders and inquiries.[I/we] will print complete four-color catalogs on a yearly basis. Price lists will be updated as needed. [I/we] intend to be aggressive in trade magazine advertising.Consideration will also be given to attending trade shows around the country.With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale.Innovation. [I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]The distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XX years of hands on experience in this industry.Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers.Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings.As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.A level and policy of Capitalization that will allow [me/us]to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.Innovation[I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]SummaryThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:increase serviceincrease advertisingreduce pricesincrease profitsincrease selectionThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amountof profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:increase customer serviceincrease advertising expendituresincrease profitsincrease selection of services offeredThis plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals. This combination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return objectives.PricingBefore [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price. However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.To test this price, we called a database of 50 large users of simple widgets. We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available. We found that 75% of those polled would be interested in this product. Of this 75%, we received 10 firm orders representing approximately 30% of this group.OR:We have determined that the market price is $ XX per unit. This will equal a margin of XX%.OR:Our unit cost has been figured at $XX. We need a marginof XX% to pay our overhead and earn a sufficient profit. Therefore, our selling price will be $XX.Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be. [I/we] then determined what the market rate for comparable services were. At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate.[Optional, if applicable]However, since our service is unique and demands a higher level of expertise, we felt that we should bill above other comparable rates.Specific MarketsMarket #1General HistoryThe first widget was introduced into the market in 1036. Widgets remained much as the original production until well into the 20th century when computer modeling showed that there could be some enhancements made to the basic widget. The market for widgets has been generally steady with market growth closely following the typical population growth. At this time there are approximately 1,500 companies worldwide making comparable simple widgets.Lawn care companies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services.Entry StrategyOur widget has been designed by the latest in computer aided design. We are able to manufacture our complex widgets on computer driven assembly lines using the latest in roboticsmanufacturing. This gives us a tremendous price advantage.We intend to market our complex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To penetrate this market efficiently and swiftly, we intend to initially use commission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials.Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire.Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal. Our computerized office allows us to track our clients needs and schedule house calls on one hours notice.We intend to attack this market very aggressively through the use of:1. A pool of 10 telemarketers.2. House-to-house visits to neighbors of present clients.3. Advertisements in upscale magazines.4. Radio advertisements on weekends.5. Sales calls on real estate management companies.As we are offering a unique service, informing the public of our capabilities is of utmost importance.Growth StrategyAfter having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps from within by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller accounts and specialty outlets. Additionally, we will conduct in house seminars forvarious OEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products.After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:1. Expand telemarketing pool to 20.2. Increase number of direct sales reps.3. Expand into neighboring cities.Market Size and ShareThe American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years.Marketing data for other markets is in the process of collection.Other MarketsUse the same format for additional markets.Targeting New MarketsTo continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:Customer contact - find out their needsLook for complementary productsTrade showsWorld Trade Center “Network”U.S. Government trade leadsState Government trade leadsOn-line computer prospecting and qualification DIALOG, D&B, etc.Market surveysResearch & developmentLocationRETAIL EXAMPLE:This business will be operated at 123 Any Street. This location is desirable because:The traffic flow has been rated at high.The rent is below marketThe building has the necessary facilities to operate this business.The location is convenient for our customers.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.OTHER SAMPLE:This business will be operated at 123 Any Street. This location is desirable because:The building is structurally compatible for our use.The rent is below marketThe building has the necessary facilities to operate this business.The location is convenient for our freight companies, suppliers, clients and employees.Possibility of expansion in the area.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.Manufacturing PlanSAMPLE:We will be using a conventional assembly line method of construction of our complex widgets. Our main supplier of component parts will be DEF Manufacturing of Fort Lee, NJ. In the event that they are not able to ship according to our specifications our secondary supplier will be MNO Amalgamated located in Charlotte, NC. These parts will be shipped to us by motor freight.The actual machinery used in the production line will be manufactured by A&M Machine Tools of Arlington, Texas. They also will be doing maintenance under a service contract. This design of machine and assembly will allows us to produce 24 hours a day as the entire assembly process is fully automated with state-of- the-art robotics of American manufacture.With robotics our labor costs and therefore our production costs will be the lowest in the industry. To maintain our advantage we have established lines of communication with all of our potential machinery suppliers. Most importantly wehave an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods.These machines also incorporate quality checking by lasers. All products must come within XX% of specifications. Also, at regular intervals we will be using human inspection of products and machines.We do not anticipate generating any toxic materials at this time for these products. However, we will be closely monitoring all production to determine if any hazardous materials are being generated. We have contracted with an environmental engineering company to advise us on any possible problems as well as solutions including legal disposal of all hazardous wastes.We anticipate the following outlays for this capital equipment:A&M Machines $XXXService Contract $XXXResearch & DevelopmentSAMPLE:We have already spent a considerable amount of time in researching and developing our complex widgets. We have a verysimple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate in rainstorms. We have called this lubricant “H2Ocus-Pocus”.Presently our research is being supervised by our Technical Director, John Q. Public. He will continue in this capacity. Having been the researcher involved with all our activities to this point, he is well qualified to continue our research efforts.Our next research project will center around using this new lubricant in our manufacturing processes and testing of a new material that has come to our attention.To this point, our research has paid for itself as we have been keying on bringing this new product to market. However, now that we are becoming more experimental in our research efforts such a continued success ratio can not be maintained.We have been investigating several potential government both state and federal funding sources. Our present program of joint research with the local university has b proven very beneficial.。