下载文档原格式
中文商标和广告的英译英语1102班高阳110901210广告( Advertising ) 一词源于拉丁文advertere, 意思是“使人注意、知晓”的意思，其目的是向公众推介某种商品或者服务。
广告是指通过一定的媒体如广播电视、报刊杂志、条板张贴、网络等形式向公众提供警示、商品推介等的一种宣传方式。
广告按其内容可以分为四大类，即：商品广告（Product Advertisement）、劳务广告（Service Advertisement）、企业形象广告（Corporation Advertisement）和公益广告（Public-Welfare Advertisement）。
常见广告语翻译欣赏1．Good to the last drop．滴滴香浓，意犹未尽。
（麦斯威尔咖啡）2．Obey your thirst．服从你的渴望。
（雪碧）3．The new digital era．数码新时代。
（索尼影碟机）4．We lead，others copy．我们领先，他人仿效。
（理光复印机）5．Impossible made possible．使不可能变为可能。
（佳能打印机）6．Take time to indulge．尽情享受吧！（雀巢冰激凌）7．The relentless pursuit of perfection．不懈追求完美。
（凌志轿车）8．Poetry in motion，dancing close to me．动态的诗，向我舞近。
（丰田汽车）9．Come to where the flavour is marlboro country．光临风韵之境——万宝路世界。
（万宝路香烟）10．To me，the past is black and white，but the future is always color．对我而言，过去平淡无奇；而未来，却是绚烂缤纷。
（轩尼诗酒）基本方法广告命名翻译中，要想在如林的广告中独树一帜,引人注目,增强语言的艺术性和感染力,离不开修辞手段的发挥。
经典广告词的英文翻译经典广告影响着一代人，那么相关的广告词的英文翻译大概有哪些？下面是店铺带来相关的内容，欢迎阅读!经典广告词介绍1. Motorola hello, moto impressive2. Anerle sanitary napkins Aner music protection and thoughtful3. Melatonin this year does not receive gifts, gifts received only brain white Platinum Platinum advertising despite the garbage, but the classic still pretty ad, almost all to see4. TV people know5. China Unicom to lead the future of communicationsMetersbonwe not take the unusual way, Metersbonwe7. Li Ning everything is possible8. Coca-Cola Forever Coca-Cola, a unique taste9. Kentucky Fried Chicken with KFC, a good taste of life10. China Mobile communication is everywhere11. Fiyta once owned, nothing to do12. Master delicious delicious see13. New flying refrigerator new fly advertising done, not as good as the new flying refrigerator14. Ouni shampoo black hair, Chinese goods15. Comfort good health promotion for the whole family16. Nongfushangquan Nongfushangquan a bit sweet17. Lenovo lost the world association, the world will be like18 Remy Martin was the first to open, a good thing to come naturally19. Nescafe coffee tastes great20. ibm universal solution21. Goldlion man's world22. Toyota cars to the Piedmont Road, there must be a Toyota car经典广告词推荐1. Guangzhou Peugeot car advertising language --- a new generation of automotive industry2. Peugeot Maple automobile advertising language --- life dream can carry3. Lobo car advertising language --- Hafei Lobo Road, the modern fashion show in the treasure4. BMW car slogan - even if you split it down, it is still a beauty (foreign)5. German BMW 7 Series auto slogan - life art only you with respect6. German Mercedes-Benz advertising language - leading the times, control the future7. Audi car advertising language - breaking technology, inspiring the future8. US Cadillac car slogan - the power of speed and luxury blend9. Franklin car advertising slogan - this is a car will never give you trouble Volkswagen advertising language - the value of a model car10. volvo car slogan - care for life, enjoy life11. Ford Motor Advertising - your world, from unbounded12. Nissan car slogan - beyond the future13. Beetle car slogan - the car shape has remained unchanged, so the shape is ugly, but its performance has been improved.14. Toyota car slogan - car to the piedmont must have a road,there will be a road Toyota car.15. Farther and freer16. US Chrysler car slogan - you do not buy a car to consider our Chrysler's car that you suffer, not only you lose, we also suffer17. Fiat car slogan - to create a new era of Fiat, reborn, menacing, Super Leima 100018. Modern automotive advertising language - control of modern, achievements in the future.19. Audi A1, with small see big. From the small and flexible appearance, to the simple personality of the color equipment; from the dynamic interior of the intelligent load, to the precise and comfortable power control - it will you for life's great desire to focus on the subtle.20. Audi A3, director of wonderful life. Confident and energetic and dynamic and clear, always the essence of freedom to break the usual driving standards, this is the Audi A3.经典广告词精选1. Agile and flexible, dynamic and excellent between the filling style ------- Mercedes-Benz new C-Class sedan2. C gravity wave with you ------- Mercedes-Benz new C-Class sedan3. Independence trend elite color ------- Mercedes-Benz new C-Class sedan4. The most beautiful moment, in front of you - Mercedes-Benz CLK Roadster5. A moment never forget ------- Mercedes-Benz CLK Roadster6. Travel - ready to drive on the road ------- Mercedes-Benz CLK Roadster7. Can be immersed in the enjoyment, without distraction ------- Mercedes-Benz CLK Roadster8. Show hidden beauty ------- Mercedes-Benz CLK class coupe9. Can the passage of time better? ------- Mercedes-Benz CLK class coupe10. Performance on the road - agility and timeless elegance ------- Mercedes-Benz CLK class coupe11. Free and smooth lines gathered in one place: with your heart ------- Mercedes-Benz CLS class coupe12. The essence of the temptation ------- Benz CLS class coupe13. beyond the limit ------- a new generation of Mercedes-Benz E-Class14. Le alone as the music of the public ------- Mercedes-Benz luxury GL-class off-road vehicles15. sharp lines, interpretation of tough nature ------- Mercedes-Benz GLK-class luxury medium-sized SUV16. for the road born, the road at the foot of the new Mercedes-Benz M-class off-road vehicles17. a world full of endless, from the beginning ------- Mercedes-Benz R-class "luxury sports station wagon" (Grand Sports Tourer)18. leading, because the continuous forward ------- Mercedes-Benz S-Class sedan19. The future of security technology has been used in today's cars. ------- Mercedes-Benz S-Class sedan20. conquer the target to climb a new peak ------- Mercedes-Benz SL roadster21. From racing to car legend - Mercedes-Benz SL roadster22. perfect to enjoy this touch ------- Mercedes-Benz SLKRoadster。
英文广告词汇总1. Apple thinks different. 苹果电脑,不同凡想。
(苹果电脑)2. Not all cars are created equal. 并非所有的汽车都有相同的品质。
(三菱汽车)3. Anything is possible. 没有不可能的事。
1. Time always follows me. (Rossini) 时间因我存在。
(罗西尼表)2. Buickyour key to a better life and a better world. ( Buick) 别克通往美好生活的秘诀。
(别克)3. To be true forever. (Haier) 真诚到永远。
你只看到富帅的中华，却没看到屌丝的红塔你有你的男神，我有我的女屌你嘲笑我三分女友，我可怜你为钱生逼你可以轻视我的眼光，我会证明屌丝虽比富帅穷，但心比富帅红屌丝是注定默默地逆袭，路上少不了质疑和嘲笑，但那又怎么样，哪怕1, beautiful from here.2, our clothing will give you sufficient self-confidence!3, I served my clothes4, no pomegranate skirt, the same let you bow down!5, until the long-Jun not to, continued from clothing edge.1. Swatch: time is what you make of it.斯沃奇手表：天长地久2. Kodak: a Kodak moment柯达相纸/胶卷：就在柯达一刻3. Olympus: focus on life奥林巴斯：瞄准生活。
4. The new digital era.数码新时代。
1. Goldman Sachs: Our Clients Interests Always Come First2. Hilton Hotels: Take Me To The Hilton3. Honda: Power of Dreams4. Hudsons Bay Company: We are Canadas Merchants5.1. Kohls: Expect Great Things2. Konica Minolta: The Essentials of Imaging3. Kroger: Right Store, Right Price4. Lehman Brothers: Where Vision Gets Built5. LevelVision LLC: Engaging People6. LOreal: Because Im Worth It7.1. Crest toothpaste: behind that healthy smile, there's a Crest kid. 佳洁士牙膏：健康笑容来自佳洁士2. Levi's: quality never goesout of style 列维斯(牛仔服装)：质量与风格共存。
广告英语翻译的四美广告作为一种应用语言,是当今社会广泛使用的交流媒介。
为了使广告具有特殊的感染力，许多广告都是经多番推敲而成，用词优美独到，句法简练而内涵丰富，具有强烈的艺术感染力和语言艺术美。
当美学与广告英语的翻译“联姻”,译者笔下的译文将发生哪些具体的变化呢?一、音韵美1.Big thrills , small bills. (出租车广告)a)大刺激，小花费。
b)莫大的激动，微小的费用。
音韵美是指广告词发音响亮、节奏分明、富有乐感,给人以听觉上美的享受。
广告英语常利用各种语音表现手段来取得美音效果。
上例中,原文与译文b 都押尾韵,使得译句与原句同样精彩,朗朗上口,易于传诵。
2. Red hot fashion at Ravel . Sizzling styles. All these and many , many more. In a riot of colors, plain or what you fancy. You want it . We’ve got it .Revel . Who else ? (鞋子广告)a)拉维尔火爆时尚，款式新颖，所有这些以及更多，花哨的，朴素的，或您所喜欢的，您想得到它，我们拥有它，除了拉维尔，还会有谁?b) 拉维尔火爆时尚，咝咝发烫的新潮款式，所有这些以及许许多多，色彩缤纷的，简简单单的，应有尽有，包您满意。
您想得到它，我们拥有它，除了拉维尔，还会有谁?上例中,译文a 与译文b 相比,不难发现译文b 因使用了汉语表达的叠音词而朗朗上口,其音韵美又为意境的营造推波助澜,有声有色、有动感地描述了鞋子的式样、颜色与款式,使商品形象活灵活现地再现于受众眼前。
而译文a 并非误译，但读来逊色。
3. Pepsi - Cola hits the spot , Twelve fullounces , that’s a lot , Twice as much for a nickel ,too , Pepsi - Cola is the drink for you. (百事可乐广告)a) 百事可乐满足需要，12 盎司, 就是全部,5元钱买24 盎———百事可乐是您的饮料。
经典英文广告语(中英文对照)1．Good to the last drop．滴滴香浓，意犹未尽。
（麦斯威尔咖啡）2．Obey your thirst．服从你的渴望。
（雪碧）3．The new digital era．数码新时代。
（索尼影碟机）4．We lead．Others copy．我们领先，他人仿效。
（理光复印机）5．Impossible made possible．使不可能变为可能。
（佳能打印机）6．Take time to indulge．尽情享受吧！（雀巢冰激凌）7．The relentless pursuit of perfection．不懈追求完美。
（凌志轿车）8．Poetry in motion，dancing close to me．动态的诗，向我舞近。
（丰田汽车）9．Come to where the flavor is．Marlboro Country．光临风韵之境--万宝路世界。
（万宝路香烟）10．To me，the past is black and white，but the future i s always color．对我而言，过去平淡无奇；而未来，却是绚烂缤纷。
（轩尼诗酒）11. Just do it. 只管去做。
（耐克运动鞋）12. Ask for more. 渴望无限。
（百事流行鞋）13. The taste is great. 味道好极了。
（雀巢咖啡）14. Feel the new space. 感受新境界。
（三星电子）15. Intelligence everywhere. 智慧演绎，无处不在。
（摩托罗拉手机）16. The choice of a new generation. 新一代的选择。
（百事可乐）17. We integrate, you communicate. 我们集大成，您超越自我。
（三菱电工）18. Take TOSHIBA, take the world. 拥有东芝，拥有世界。
广告词英文翻译广告是营销的工具和手段，营销功能应被视为广告与生俱来的本质功能。
营销离不开传播，传播功能是广告的最基本功能，广告通过信息的传播起到促进、劝服、增强、提示的作用。
下面是橙子带来的关于广告词英文的内容，欢迎阅读!经典广告词的英文 Impossible made possible. 使不可能变为可能。
(佳能打印机)Take time to indulge. 尽情享受吧!(雀巢冰激凌)Come to where the flavor is. Marlboro Country. 光临风韵之境——万宝路世界。
(万宝路香烟)To me， the past is black and white， but the future is always color. 对我而言，过去平淡无奇;而未来，却是绚烂缤纷。
(轩尼诗酒)The taste is great. 味道好极了。
(雀巢咖啡)From Sharp minds, come sharp products.来自智慧的结晶。
(夏普产品)Mosquifo bye bye bye.(RADAR) 蚊子杀、杀、杀。
(雷达牌驱虫剂)Connecting People.(Nokia) 科技以人为本。
(诺基亚)Anything is possible. 没有不可能的事。
(东芝电子) /Take 1 / 6TOSHIBA, take the world. 拥有东芝，拥有世界。
(东芝电子)Our wheels are always turning. 我们的车轮常转不停。
(五十铃汽车)The world smiles with Reader's Digest. 《读者文摘》给全世界带来欢笑。
(《读者文摘》)Nobody is perfect. 没有一个人的身材是十全十美的。
(苗条健身器材)The Globe brings you the world in a single copy. 一册在手,纵览全球。
