商务英语写作-商务英语 Establishing Business Relations

商务英语写作大纲[5篇范例]第一篇：商务英语写作大纲写作目的(writing purpose)受众/读者(audience)构思过程(thought process)演绎式组织模式(deductive organizational patterns)归纳式组织模式(inductive organizational patterns)直接组织模式(direct organizational patterns)间接组织模式(indirect organizational patterns)写作修改的3个步骤(three distinct stages of revision: adding on;moving around;cutting out)管理沟通(managerial communication)组织沟通(organizational communication)人际关系与团队建设(human relationships and team building)销售沟通(sales communication)商务文件(business documentation)国际交流（跨文化交际）(international communication/ intercultural communication) 表达式写作(expressive writing)沟通式写作(communicative writing)简洁风格(clarity)简易风格(the plain style)简明风格(concision)附件说明信函(cover letters of résumé)3类求职信函(three general types of cover letters for job applications: the application letter;the prospecting letter;networking letter)后续询问信函(follow-up letter)致谢信函(thank-you letter)谢绝工作回复(job rejection letter)接受工作回复(job acceptance letter)辞职信函(resignation letter)告别信函(farewell letter)常见履历表格式(common résumé formats)：按年月顺序(chronological résumé format)按任职顺序(functional résumé format)复合式(combination résumé format)简短文件(shortdocument)信息咨询函(message to obtain information)谈判便函(messages that negotiate)说服沟通便函(persuasive messages) 商务便函的特征（8C）：清晰性（clarity）正确性（correctness）具体性（concreteness）完整性（completeness）周到性（consideration）礼貌性（courtesy）简洁性（conciseness）一致性（coherence）商务备忘录版式(format of a business memo)商务备忘录功能(function of a business memo)信函结构(structure of a letter) 信件和信封格式(styles of letter and envelop)会议纪要(minutes)逐字记录(verbatim minutes)决议记录(minutes of resolution)陈述记录(minutes of narration)记录内容版式(minutes’ content format)会议议程(meeting agenda)会议筹划(meeting preparations)会议程序（3个环节）(meeting process: planning & preparing, conducting, and following-up)会议后续工作(follow-up activities)后续文案职责(accountability of follow-ups)书面发言写作策略(writing strategies for business presentation)书面发言的材料组织(wring organization for business presentation)书面发言用语(language used in a presentation)书面发言避讳用语(language avoided in a presentation)人际沟通的功能(functions of interpersonal communication)人际沟通的目的(purpose of interpersonal communication)人际沟通的4个阶段(four general stages in interpersonal communication)团队的特征(group characteristics)团队的角色(group roles)团队影响力(group influence)沟通结构(communication structures)企业前景(vision)企业使命(mission)企业价值观(corporate values)企业目标(goal)战略计划(strategies)政策与流程(policies and procedures)业务流程的构成要素（15个）(content of procedures)业务流程的版式及内容(format of a procedure)商务文件的层次结构（3个）(tiers of documentation)ISO 9000 质量体系(ISO 9000 Quality System)商务蓝皮书(blueprint)商务计划书(business plan)战略性计划书(strategic plan)战术性计划书(tactical plan)操作性计划书(operational plan)操作性管理(operational control)战术性管理(tactical control)战略性管理(strategic control)商务背景(business background)市场计划(marketing plan)财务预测(financial projections)行动计划(action plans)商务提案(business proposal)内部提案(internal proposal)外部提案(external proposal)招标提案(solicited proposal)非招标提案(unsolicited proposal)提案写作的简单模式(simple form for proposal writing)提案写作的复杂模式(detailed form for proposal writing)外部提案的结构要素（6个）(elements of the external proposal: introduction;problem identified and defined;objective & goal set;solutions proposed;implementation & measuring;costs and timeframe estimated)内部提案模式的内容版式(content format of internal proposal)征集提案(Request for Proposal, RFP)征集启示的基本要素(basic components of a RFP)提案评估(proposal evaluation)议程报告(agenda)行程安排(itinerary) 费用支出报告(expense reports)项目进程报告(progress report)人事评估报告(personnel evaluation)第一手资料来源(primary sources)第二手资料来源(secondary sources)引证信息(documenting information)解析数据(interpreting data) 常规商务报告(routine reports)任务报告(task reports)条目清单功能(itemized lists)图表辅助功能(graphic aids)标题的功能(headings)协议的本质(essence of a deal)合同的修订(contractual modifications)违约与补偿(breach of contract and remedy)律师费用条款(attorneys fees clause)合同免责(escape from contract)第三方签字(third party signature)合同追加条款(contract rider) 合同授权(authorization)商务谈判(contract negotiation)合同起草(contract drafting)合同实施(execution)合同终止(closeout)合同(contract)合同有效性(validity of contracts)要约(offer)接受(acceptance)法定权力(capacity)Sales contracts 买卖合同Contracts for supply of power ,water,gas or heat 供应电、水、气、热力合同Contracts for loan of money 借款合同 Leasing contracts 租赁合同Financial leasing contracts 承揽合同Contracts for construction projects建设工程合同Carriage contracts运输合同Technology contracts 技术合同Safekeeping contracts 保管合同Warehousing contracts 仓库合同Agency appointment contracts 委托合同Trading-trust contracts行纪合同Brokerage contracts居间合同第二篇：国际商务英语写作大纲国际商务函电(INTERNATIONAL BUSINESS CORRESPONDENCE)教学大纲一、编写说明（一）课程的性质、任务《国际商务函电》国际经济与贸易专业的一门核心课程。

Unit2EstablishingBusinessRelationsUnit 2 Establishing Business RelationsPart One Basic Knowledge Concerned1. The Significance of Establishing Business RelationsIt is fairly true to say no customer, no business. To establish business relations with prospective dealers is one of the important undertakings either for a newly established firm or an old one that wishes to enlarge its business scope and turnover.Establishing business relations is the first step in transaction in foreign trade. If a new firm, or rather a certain corporation of ours, wishes to open up a market to sell something to or buy something from firms in foreign countries, the persons in charge must first of all find out whom they are going to deal with. We should not only do everything possible to consolidate old customers but also seek new ones to enlarge our business.2. The Main Channels and Methods for Establishing Business RelationsUsually, you can secure all the necessary information about a new customer with the help of the following channels:Chamber of Commerce;Commercial Counsellor’s Office;Newspapers, magazines and other media;Other customers’ introduction;Self-introduction to the company;Internet websites;Yellow book / page.Sometimes, a kind of middleman is necessary to bring two companies together. Having obtained the desired names and addresses of the firms from any of the above sources, you maystart contacting the prospective customers. The main methods include:communication in writing;attendance at the export commodities fairs;contact at the exhibitions held at home or abroad;mutual visits by trade delegations and groups.Of all the above methods, the first one is widely used in business activities.3. The Main Contents of a Letter for Establishing Business RelationsGenerally speaking, the contents of a letter requesting a business relationship include telling the prospective customers how and where their names and addresses are known, self-introducing, indicating your desire to enter into business relations, or sometimes making general inquiries and expressing your expectation for cooperation or early reply, etc. While for letters in reply to the letters requesting for business relations, the contents may include expressing your thanks for the incoming letter, expressing your agreement / desire/wish to establish business relations with the addressor and indicating the action you are going to take.4. About Credit Inquiries/InvestigationsTo ensure smooth and successful transactions, it is also essential to make credit inquiries before you correspond with a new customer so as to avoid business risk.Usually, credit investigations include capital/financial condition, capacity /business activity, character and honesty integrity.The information thus obtained must be kept strictly confidential and usually marked with“confidential” or “strict private and confidential”, for it might otherwise get yourself and your informer involved in serious trouble.Part Two Letter-writing GuideFor letters requesting for the establishment of business relations1. Telling the prospective customers how and where their names and addresses are knownYour company has been kindly introduced to us by... 贵公司由……介绍给我们?We have learned from... that... 我们通过……得知……On the recommendation of... , we have learned that... 通过……的推荐, 我们得知……Through the courtesy of..., we are given to understand that... 承蒙……我们得知……We were very pleased to obtain your name from... 很高兴从……处获得贵公司的名称?We are delighted to learn that... 我们很高兴得知……We have your name and address from... 我们从……得知贵公司的名称和地址?2. Self-introducingWe write to introduce ourselves to you as a... 作为……,特来函自我介绍?Our lines are mainly... 我们主要从事……...fall within the scope of our business activ ities. ……属于我们的经营范围?We are mainly dealing in... 我们主要从事……We have been engaged for many years in the line of... 我们已经从事……多年?As you may know, we supply... 如贵公司所了解, 我们可供应……We would like to take this opportunity to introduce ourselves as... 我们借此机会自我介绍,我们是……We would like to take the liberty of introducing ourselves to you with a view to... 我们冒昧自荐,希望……Our corporation is established for the purpose of... 本公司是以……为宗旨而建立的?Our corporation is specialized in... 本公司专营……We handle various kinds of... 本公司经营各种……3. Indicating your purpose and desireWe are willing to... 我方愿意……We express our desire to... 我们想表达……的意愿?We are now writing you for... 我们特致函……We are desirous of... 我方很希望……With a view to..., we... 本着……的意愿, 我方……We are interested in... 我方有兴趣……We need a regular supply of... 我方定期需要……We are in a position to supply... 我方可供应……We would be glad to... 我们将乐于……We now avail ourselves of this opportunity to... 我们借此机会……If you need... , please (don’t hesitate to) let us k now. 如果你们需要……,请(毫不犹豫)地告知我们?Should there be anything else we can do for you, please let us know. 如果我们还能为你们做些其他事情,请告知?Should you require... please don’t hesitate to contact us. 如果你们需要……,请毫不犹豫地和我们联系?4. Expressing your expectationWe look forward to receiving.../hearing from you soon/in the near future. 希望尽快收到……Your early reply is appreciated./Any early reply would behighly appreciated. 非常感谢你们的早日答复?We are anticipating your answer./We await hearing from you. 盼复?Any further information you can provide will be appreciated. 对你们提供的进一步信息,我们将非常感谢?We hope this will be a good start for... 希望这是……的良好开端?We would appreciate it/be grateful if you would... 如果贵公司……我们将不胜感激?We would sincerely appreciate it if you... 如果你们能……,我们将衷心感谢?For letters in reply to the letters requesting for the establishment of business relations1.Expressing your thanks for the incoming letter or stating your letter-replying purposeThank you for your letter of... 感谢贵方……的来函?Thank you for your interest in... 感谢贵方对……的兴趣?We have received with thanks... ……已收悉, 谢谢!Your letter of... has been well received with thanks. 贵方……的信已收悉, 谢谢!Your letter expressing... has been received with thanks. 贵方关于……的信已收悉, 谢谢!We are thankful for your letter about/of... 谢谢你们关于……的来信?In reply/response to your letter of..., we... 作为对你们……来信的答复,我们……2.Expressing your agreement /desire/ wishYour wish of... coincides with ours. 你们的……愿望与我们的不谋而合?This is also our desire. 这也是我们的愿望?We shall be very glad to.... 我们将很高兴……Your suggestion of... was really a good thinking. 你们的……建议确实是一个好主意?3.Indicating the action you are going to take We are sending you... 我们将给贵方寄去……We shall be glad to have your...我们将很高兴得到贵方的……As requested, we are airmailing to you... 按要求,我们特此给您寄去……Enclosed is/are our.../We enclose our... 随函附寄……Part Three Commonly Used Expressions and Sentence PatternsExpressions1.establish business relations; enter into business relations; establish business connections;enter into business connections2. engage in...; handle...; deal in...3. specialize in...4. business line5. business contacts6. please contact us / sb.7. let us / sb. know8. Please (don’t hesitate to) let us know; Please inform us.9. We would appreciate it if you would...; We would be grateful if you would...10. The enclosed is / are our...; We enclose our...11. Enclosed please find our...12. for your information / reference (only)13. concerning; about; regarding; with regard to...; as to...14. at your end; in your place / area / district15. in the meantime; at the same time; meanwhile; in the meanwhile16. according to; in compliance with; in accordance with; in conformity with17. conclude / close the business / transaction / deal18. do business with; deal with; trade with19. be connected with...20. do sth. upon your requestSentence Patterns1.Self-introduction （自我介绍）1）We are …我们是…We are a specialized corporation, handling the export of animal by-products.我们是经营畜产品出口的专业公司。

establish business relationship letter商务英语范文[Your Name][Your Position][Your Company][Your Address][City, State, Zip Code][Date][Recipient's Name][Recipient's Position][Recipient's Company][Recipient's Address][City, State, Zip Code]Dear [Recipient's Name],I hope this letter finds you in good health and high spirits. I am writing to formally establish a business relationship between our companies, [Your Company] and [Recipient's Company].Having thoroughly researched and evaluated potential partners in the industry, I am pleased to express my confidence in the potential synergy that can be achieved through this mutual collaboration. Our shared goals and dedication to excellence make us an ideal match for strategic partnership.As market leaders in our respective domains, I believe that our collaborative efforts will allow us to leverage each other's strengths and drive significant growth in both our businesses. With a strong focus on customer satisfaction,quality, and innovation, our companies share a common vision of delivering exceptional products and services to market.I would like to propose a meeting in the near future to discuss the specifics of this partnership and explore potential areas of cooperation. During this meeting, we can delve deeper into our respective capabilities and develop a roadmap for our shared success.Please let me know a convenient time and location for this meeting. I believe that through open and transparent communication, we can establish a strong and mutually beneficial long-term relationship.Thank you for considering this proposal. I look forward to the opportunity to work closely with your team and achieve great things together.Yours sincerely,[Your Name][Your Position][Your Company]。

商务英语应用文写作writing dear sirs, we have obtained your address from the city bank in new york and are now writingfor the establishment of business relations. please let us have all necessary information regarding your products for export. yours faithfully,x x dear sir or madam:we thank you for your enquiry dated june 15th and enclose our quotation for variouscanned food.your early reply is appreciated. yours sincerely,x x dear sir or madam: we thank you for your order no.123 dated july 15th for our cashmere sweaters. we regret, however, that we can not accept it at the price quoted 2 weeks agodue to the increased cost of materials. the current price is, say, usd 180/piece cifsingapore. please inform us by return if we may book your order at the revised price, sowe shall be able to effect shipment as soon as possible. yours sincerely, dear sir or madam: we wish to inform you that your order of 5000 dozens of all cotton bed sheetshave been ready for shipment. but much to our regret, we haven’t received the relevantl/c yet. as the shipment date is approaching, we must point out that unless your l/creaches us by the end of this month, we shall not be able to effect shipment withinthe stipulated time limit. you may recall that according to the stipulations of our contract no. 123, therelevant l/c should reach us not later than june 15th, 2010. we therefore, hope thatyou will open it in time so as to avoid any delay in effecting shipment. your cooperation in this respect will be appreciated. yours sincerely,x x translation 1. the firm with whom we are going to do business has referred us to you for theirbusiness standing and trustworthiness.我们将与之进行业务往来的那家公司要我们向贵行了解他们的商业地位与信誉。