商务英语论文
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商务英语专业类毕业论文范文随着经济一体化的趋势越来越明显,商务活动愈加频繁,随着国际贸易进一步发展,国际商务往来日益密切。
商务英语专业应运而生。
下文是店铺为大家搜集整理的关于商务英语专业类毕业论文范文的内容,欢迎大家阅读参考!商务英语专业类毕业论文范文篇1商务英语对国际商务谈判的影响摘要:近年来,经济一体化进程逐渐加快,国际商务活动越发频繁,商务谈判逐渐增多。
商务英语作为主要的国际商务谈判语言交流手段,其地位不言而喻,直接关系到商务谈判的成败。
为了充分发挥商务英语在商务谈判中的作用,掌握国际商务谈判及商务英语的含义,应对商务英语在国际商务谈判中的应用做深入研究。
关键词:商务谈判;语用策略;预期目标随着国际贸易发展进程的逐渐加快,经济组织和企业之间的交流合作越发频繁,贸易往来不断增加。
为了最大限度地实现谈判双方利益共赢,掌握商务谈判技巧,我们就商务英语谈判策略和技巧等加以分析论述,希望通过谈判的方式更好地实现谈判目标。
1商务英语及国际商务谈判的含义常言说得好,商场如战场,随着全球经济化发展进程的加快,经济交流合作也越加频繁。
作为当前国际应用最广泛的通用语言,商务英语谈判已经成为国际商务谈判的重要手段,商务英语顾名思义就是在商务活动当中所使用的英语,而其又涉及语言运用、文化背景、国际惯例及交际技巧等多方面内容。
商务英语内涵极为丰富,如果能够在国际商务谈判中充分发挥商务英语作用,就可以利用英语加强相互之间的交流,减少沟通上的障碍,加强相互之间的理解。
国际商务谈判并非浅显的一言一行,而是一项复杂的交流沟通过程,如何在谈判过程中取得优势,得到满意的谈判结果,这是每个企业都将要面临的全新课题。
商务谈判的成败直接影响社会效益和经济效益,谈判人员除要掌握商务业务、法律法规和谈判原则外,还应掌握必备的谈判技巧和语用策略,谈判人员还应了解世界各国文化,这样才能达到知己知彼的目的,更好地达到预期谈判目标。
1.1商务英语的内涵商务英语是指交易双方在商务活动中使用的交流语言,它是英语在商务活动中逐渐适用而产生的一种社会功能变体,其针对性较强。
关于商务英语论文商务英语是以适应职场生活的语言要求为目的,内容涉及到商务活动的方方面面。
有关于商务英语的论文怎么写呢?下面有关范文,供大家参考!1、商务英语的相关概述1.1商务英语的含义商务英语一般是指在进展国际贸易中用到的英语。
随着经济全球化的不断开展,商务英语的范围不断扩大,不仅包括在国际贸易中可能用到的英语,还包括在国际交流和交往中经常使用的英语,因此,商务英语的含义应该包括国际贸易和对外交流两局部。
商务英语不同于一般英语,学习商务英语课程,不仅要求学院提高英文水平和交流能力,更多的是向学员传授西方经济贸易相关的知识,如西方的企业管理理念、工作心理和工作方式,以便学员可以掌握如何正确适宜的与外国人打交道,促成经济合作或经济贸易。
商务英语所坚持的文化理念都源自于国际贸易,因此商务英语是在一般英语的根底上,结合经济贸易的特点开展而来的,具有很强的专业性和针对性,商务英语要求英语根底知识扎实、口语能力强等。
1.2商务英语的特点在新的时代背景下,商务英语被赋予了新的内涵和更广阔的外延,其主要特点可以概括为四个方面。
首先,商务英语的专业性很强。
商务英语用到的场合很多,包括国际金融、国际营销、经济等领域,甚至包括与国际经济活动相关的法律体系等。
因此,商务英语需要用专业术语和专业语法将复杂的贸易活动和对外交流表达清楚。
这同时也该外行业理解商务英语带来了困难,一个日常生活中常用的词语或语法,在商务英语中会有不同的含义。
如“drug的日常含义是“麻醉药品,但是在商务英语中是指“滞销品的含义,这是因为麻醉药品不能在市场上公开出售。
又如“country的本义是指“城市、农场等,在商务英语中,取其外延含义用来形容间隔的遥远;其次,商务英语文化之间的差异非常显著。
全球化的交流常遇到的困难就是文化的差异带来的交流困难,有时甚至因为文化背景的差异而产生冲突或矛盾。
如“dragon一词,在我们中国的文化中,我们都是龙的子孙,龙被认为是一种至高无上的、代表桔祥幸福的神物,而在西方国家中的意思却恰恰相反“,dragon一词含有恶魔、邪恶的意思;再次,商务英语语言简单易懂,且语言多缩略。
商务英语专业毕业论文范文精选随着全球经济一体化的发展,商务英语在当今社会日益重要,因此各高校都纷纷开设商务英语专业。
下面是店铺为大家整理的商务英语专业毕业论文,供大家参考。
商务英语专业毕业论文篇一:《商务英语写作能力培养思考》[摘要]商务英语写作能力是对外贸易活动中一项非常重要的能力,走访企业和问卷调查表明用人单位对商务英语专业毕业生的写作能力满意度并不高。
从校企合作模式角度来探讨如何更好地培养商务英语专业人才,以期为高校商务英语专业人才培养提供一定的借鉴意义。
[关键词]商务英语写作能力;人才培养模式;问卷调查及走访随着中国与世界各国的经济贸易往来日趋频繁,企业需要大量既掌握国际贸易商务知识与技能,又具有扎实的语言基本功和跨文化交际与沟通能力的复合型英语人才。
商务英语写作能力则成为国际贸易企业相互沟通、促进业务开展、顺利达成交易、建立友好合作关系等贸易活动的重要桥梁。
作为国际电子商务有效沟通的重要途径之一,商务英语写作能力在国际贸易中起着非常重要作用。
明确、清晰、积极、有人情味、有说服力电子商务邮件和沟通是有效的润滑剂,能够帮助克服文化障碍,是英语核心能力之一。
因此,商务英语写作能力对外贸从业人员尤为重要。
笔者以南京市100家中对外贸易企业作为研究对象,通过问卷调查和企业走访,发现目前的用人单位对新进人才的商务英语写作能力满意度并不高,本研究试图从校企合作视角探讨商务英语写作能力培养的有效模式。
一、现状及其问题商务英语写作能力包括一般贸易信函、贸易流程信函、商务社交信函、公司内部信函、及求职任职信函。
[1]89参考目前的本科及高职院校的商务英语专业人才培养方案以及一些学者的研究[2]34-41[3]30-34,问卷精选了与目前高校开设的商务英语课程内容相关度极高的8种商务写作知识与技能,下表是用人单位对这8种商务英语写作知识与技能满意度的评价。
表1企业对毕业生“商务写作知识与技能”的满意度(单位%)表1表明用人单位对商务英语专业从业人员的商务英语写作知识与能力的总体满意度不高,除了收发英文电子邮件以外,其他7种技能满意率都较低。
商务英语毕业论文doc商务英语翻译工作在国际贸易活动中起着越来越重要的作用,对商务英语翻译的探索和研究也很有必要。
下面是店铺为大家整理的商务英语毕业论文,供大家参考。
商务英语毕业论文范文一:商务英语精读教学改革思考摘要:本文通过CLIL教学理念中的4C框架,探讨了商务英语精读课程教学方法的改革。
商务英语精读教学往往将语言和商务知识相割裂,而在CLIL教学理念的4C框架下,通过整合课程教学内容、变革课堂组织形式及完善课程评价体系,可以改变这一现象,从而提高学生的学习效率,提升教学质量。
关键词:CLIL;商务英语精读;教学方法改革商务英语精读是一门以语言技能为主、商务知识为辅的语言课程。
课程旨在通过对语言的实际运用及课程内容的学习,使学生的英语语言,尤其是商务英语语言能力得到长足的发展,并进一步打下商务知识基础。
然而,在我国讲授商务英语的多数英语教师由于受到专业知识的限制,往往用讲授基础英语的方法进行商务英语教学,以词汇和语法教学为主,仅把商务作为专业知识课进行教学,以翻译为主(丁利英,2008)。
这种教学模式只是在形式上把英语与专业结合起来,课堂缺少双向交流的机会,教师难以帮助学生逐步具备以英语为媒体进行商务交流的能力。
内容与语言相融合的教学理念(以下称为CLIL)是一种学习并使用外语与学习学术内容相结合的教学理念。
CLIL指的是对学术内容及学生外语能力在教学过程中的相融,学术内容与外语能力在教学目标上具有同等重要的地位(Lyster,2007:6)。
商务英语精读作为一门跨学科课程,旨在发展学生的英语语言能力和商务技能,而CLIL教学理念可为学生创设真实的商务交际情景,将学生从孤立的、纯粹的学习语言方式中解脱出来,可以大大提高英语学习的效率。
同时,CLIL可以有效地把英语教学与商务知识教学结合起来,促进学生对商务专业知识的掌握。
因此,本研究将尝试运用CLIL的相关教学理论探讨商务英语精读教学方法的改革。
商务英语方向论文范文商务英语,主要是指人们在商务活动中使用的英语,由语言知识、交际技能、专业知识等构成。
商务英语作为一门专业英语,不仅具有一般英语特点,且具有丰富的文化底蕴。
下文是店铺为大家搜集整理的关于商务英语方向论文范文的内容,欢迎大家阅读参考!商务英语方向论文范文篇1浅析商务英语信函的特点和翻译实践【摘要】掌握撰写和翻译商务英语信函的技能是十分必要的,可以使我们在今后的商战中处于不败之地。
本文阐述了现代商务英语信函的特点及翻译的问题。
【关键词】商务英语;信函写作;翻译随着全球经济一体化进程的不断发展,商务活动日益频繁,互联网的迅猛发展使商务信函就成为国际贸易中客户之间沟通的主要方式。
当前国际贸易中的竞争日趋激烈,时间、速度和效率显得更为重要。
这必然带来商务信函风格和语言上的变化。
各公司的董事和经理们都不愿意把时间浪费在阅读那些啰嗦,空洞的文字上,他们要求书信讲究实效,看一遍你就能知道说的是什么。
现代书信的特点可以概括为清楚,简洁,有礼貌,语言风格更趋于自由和口语化。
清楚就是要准确明白地表达自己的意思并确保对方也能准确领会你的写信意图;简洁就是用尽可能简单的或少的词语来表达意思;礼貌就是在写商务信函时要站在对方的立场上考虑问题并做到彬彬有礼。
这些特点从商务信函的开头语中就可以看出。
例如:一、介绍公司或公司产品Specializing in the export of Chinese foodstuff,we wish toexpress our desire to trade with you in this line.我们专营中国食品的出口,希望与你方在这一行业建立贸易关系。
We are the largest garments trading company in Japan,andhave offices and representatives in all major cities and townsin Japan.我们是日本最大的服装贸易公司在日本的所有主要城镇都有我们的办事处和代理。
有关商务英语方面论文商务英语毕业论文商务英语是外贸人员同世界各地开展进出口贸易时用于洽谈交易、联系业务的一种应用语言。
下文是WTT为大家整理的有关商务英语方面论文的范文,欢迎大家阅读参考!有关商务英语方面论文篇1浅论商务英语教学美国的次贷危机演变成金融危机,不仅威胁了美国经济,也殃及世界上其他国家,其负面效应对中国经济形成了较大的冲击,尤其是对外依存度较高的外贸行业受到的影响则更大。
严峻的经济形势很大程度上影响了商务英语专业学生的就业。
商务英语专业的学生在日趋白热化的就业竞争中胜出?这对商务英语教学提出了更高的要求。
一、商务英语课程特点与教学现状Hutchinson和Waters认为商务英语是专门用途英语中的一个分支,是一门以语言学为主导、吸收了一切与商业相关的领域的学科研究方法的综合陛学科,基本上属于应用语言学。
从语言的角度看,商务英语是商务环境中应用的英语,但从内容而言,商务英语叉不能脱离商务。
其特点是:(1)以目的为导向;(2)以自我学习为中心;(3)真实语料2]。
例如,BEC商务英语口试主要考查考生商务交往过程中运用英文的能力。
商务交往主要包括建立和保持商务联络、谈论工作、制定计划与安排工作等,目的性和实用性较强。
20xx年高等教育出版社出版的《体验商务英语》还设置了真实的案例分析。
改革开放后,中国众多高校纷纷开设“经贸英语”、“商贸英语”、“商务英语”以及“外贸英语”等课程,培养既通晓外语又精通国际商务的复合型人才。
有的院校如上海对外贸易大学还开设了相关的研究生课程。
另外,出版了一系列商务英语教材,例如英国剑桥大学出版社出版的级商务英语教材,与其相关的商务英语考试和培训已获得了广泛的关注和肯定。
但是,我国多数讲授商务英语的英语教师由于受专业知识的限制,往往用讲授基础英语的方法进行商务英语教学,以词汇和语法教学为主;而多数讲授商务英语的商务专业课教师由于缺乏语言教学的经验,教学中以翻译为主。
商务英语专业毕业论文(最新5篇)商务英语专业要求学生受到英语听、说、读、写、译等方面的良好训练,掌握英语语言和文学、政治、经济、管理、社会文化等方面的基本理论和基本知识,并通过英语专业全国四级和八级考试。
下面是精心为大家整理的5篇《商务英语专业毕业论文》,希望能够给您提供一些帮助。
商务英语教育改进措施篇一1、改进教学内容。
在语言经济学视角下,加强对课程设置的改革,可以提升商务英语的教育质量,并且可以提升商务英语的语言价值。
在目前的商务英语教学中,主要以基础、知识和能力为主要教学目标,难以满足社会的发展形式,同时不利于学生在社会的发展。
另外,商务英语的教学目标主要是便于学生和供应商的谈判,然而在实际教学中,学生通过实践课程难以有效的提升自身的专业素养。
因此,我国商务英语教育应该适当的改革教育内容,以期可以更好的促进学生的发展。
首先,商务英语的教学应该以基础知识为主要目标,要使学生具备扎实的基本功底。
其次,我国商务英语院校要提升学生的听说和翻译技能,使其可以更好的同外国客户进行交谈,从而可以提升学生的业务能力。
最后,我国商务英语教学中,应该设立一部分实践性内容,以期可以帮助学生掌握最新的岗位工作流程,进而可以为社会提供更多的实用型人才。
2、以社会需求为教育导向。
在商务英语的教学中,主要是以基础教学和交流为主,学生难以掌握企业的最新发展形式,不利于企业更好的融入社会的发展。
针对这种现象,我国商务英语院校应该积极的制定相应的措施,以期可以提升学生的适应能力。
首先,我国商务英语院校应该积极的在教学过程中添加应用实例,例如企业的最新发展动态和客户的最新谈判技巧等,只有在课程教育中添加实践性内容,才可以更好的提升学生的素质。
其次,我国商务英语院校应该加强对学生的实践技能训练,学校可以根据自身的经济条件,建立适当的实训基地,以期可以增加学生的课后实践,从而可以更好的使学生将理论与实践相结合。
最后,我国商务英语院校可以加强和社会企业的合作,将学生输送到企业中进行实习,这种方式不但可以提升学生的实践性能力,还可以提升学校的教学质量。
商务英语类毕业论文范文一:商务英语阅读教学论文1建构主义理论(1)学习者建构他们自己的学习;(2)新的学习依赖于学生已有的理解;(3)社会互动起着至关重要的作用;(4)需要真实的学习任务确保有意义的学习。
课堂变成的一个小型社会,学习者们联合起来参与活动,讨论和反馈。
教师的作用是促进和指导,而不是命令。
自主学习,社会关系的互惠互利和教师授权是建构主义课堂的特色。
学习者能够深入理解教学,理解知识建构的本质,以及建构复杂认知地图把知识体系与他们的理解认知连接起来。
认知建构主义主张使用三种方法来提高改善学习者的自主学习:首先,直接传授。
直接传授给学习者有关学习和学习策略的知识,帮助学习者建构他们自己的学习理论,补充改进他们不完善不正确的自主学习理论。
第二,使用同侪指导和学习。
和同学讨论能够帮助学习者建构他们自己的自主学习理论。
第三,倡导合作学习。
在合作学习的过程中,学习者能够交流学习经验,丰富自己的自主学习理论。
2商务英语阅读教学存在的一些问题2.1高职学生英语基础薄弱随着最近几年我国高职院校的不断扩招,而生源数量在逐年下降。
因此,大多数高职院校的录取分数呈现出一种下降的态势,尤其是英语的分数下降的更为明显。
大部分商务英语专业的学生英语基础都很薄弱,基本的听说读写技能都未过关。
由于商务英语的专业性较强,涉及领域特别广泛,体裁灵活,专业词汇多,阅读中长句难度特别多,学生初次接触商务英语阅读,一片茫然,无从下手,更谈不上积极性和主动性了。
2.2专业师资整体素质不高担任商务英语阅读课的教师大部分都是语言专业出身,他们英语水平较高,听说读写译的能力较强,掌握了一些英语教学方法。
但是,大部分教师缺乏对商务知识全面地系统地学习掌握,他们对商务知识的学习一般都是碎片式的。
在商务英语阅读教学时,很多都是现学现教,许多教师都缺乏企业一线的经历。
商务英语阅读的师资素质导致了商务英语阅读的教学效果不是很理想。
2.3课堂教学以教师为中心目前,我国大部分商务英语阅读课堂教学中,课堂活动仍以教师为中心,教师是课堂活动的组织者,采用的教学方法还是以语法翻译为主,试图将大量的信息灌输到学生头脑当中。
商务英语毕业论文 [商务英语翻译类论文]商务英语是一门新兴的学科,商务英语翻译既是该学科中的关键一环,又是教学考的难点。
下文是为大家整理的关于商务英语翻译类论文的范文,欢迎大家阅读参考!商务英语翻译类论文篇1高职商务英语翻译教学刍议摘要:突破传统翻译教学模式,培养出精通国际商务知识并具有高翻译技能的实用型商务英语人才,是目前高职商务英语翻译教学的重要任务。
本文探讨了高职商务英语翻译教学的现状、改革目标及教学方法。
关键词:高职商务英语翻译教学1.引言目前,国际间经济贸易等领域的交流与合作日益密切,对外语人才的需求日益增加,市场更加需要复合型外语人才。
商务英语专业便是适应这一趋势而产生的一个较新的专业。
该专业研究的就是运用英语解决商务实践问题,是商务知识与语言应用相结合的一门复合型学科。
培养更多符合时代和市场要求的商务翻译人才已成为翻译教育工作的重中之重。
高职高专的商务英语专业更强调培养高技能应用型人才。
今年,高职高专的商务英语翻译教学总体而言仍处于起步阶段,具体的教学目标、培养模式、课程设置、师资培训等标准尚未确立,很多问题值得探讨。
2.我国高职商务英语翻译教学现状2.1教学模式陈旧,教师角色有待转换。
传统翻译教学普遍以教师为中心。
正如豪丝(House)在其著作中描述的:“翻译课程的老师,常常是一位说目的语的人,发给学生一个篇子(为什么选了这篇文章一般是不解释的)。
这种篇子中满是陷阱,也就是说,教师从一开始就不打算培养学生从事复杂、难度较大的翻译的技巧,而是迷惑他们,让他们出错……在以后的几节课上,全班同学逐句讨论文章中的每一个句子,最后由老师给出一个‘正确’的译文。
”这种以教师为中心的教学法,将改错作为教学手段,将教师提供的参考译文作为翻译课的终极目标,不符合真实情况下翻译的本质特点,在一定程度上扼杀了学生学习翻译的主动性与创造性。
(林克难,2000:56)陈葵阳也指出:“在教学过程中,常常是教师在台上一板一眼,学生在台下四平八稳。
有关商务英语发展应用论文随着全球化经济的发展,在各国的日常经济贸易等方面也愈来愈重要。
下面是店铺为大家整理的有关商务英语发展应用论文,供大家参考。
有关商务英语发展应用论文篇一摘要:随着中国加入WTO,商务英语的存在变得越来越重要以及实用,商务英语的使用越来越广泛,许多企业通过商务英语来进行经贸谈判以及其他的活动,那么商务英语在中国的发展也就越来越有必要了,许多高校因此开设了商务英语的课程。
那么商务英语在中国高校到底是怎样发展的?关键词:商务英语发展高校在中国,很多企业都运用商务英语来和外国的企业打交道。
商务英语是职业性很强的英语,同旅游英语,法律英语一样,商务英语的教学特点主要在于他的教学方式同传统英语有区别。
商务英语的实用性则是商务英语最大的特点。
一、商务英语的实用性商务英语作为专业性很强的英语语言类型,它的最大的特点就是实用性,商务英语的实用性是让大多数的人选择它的原因,而这种实用性将商务英语与传统的英语分了开来,许多人在与外国人谈生意或者交朋友时,已经不使用传统的英语了,因为传统英语语法结构复杂,并且非常容易出错,在这种情况下,商务英语的实用性就很好的表现了出来。
商务英语在陈述一件事情时不会出现含糊不清或者模棱两可的答案,如,商务英语不会说“Thank you for your letterof last month.”这是传统英语经常用的表达方式,如果用商务英语来表达的话,则会是“Thank you for your letter dated1st June”。
如果用传统英语的表达方式的话,如果听话者是你的生意伙伴,他则是不清楚具体的事件,只有用商务英语来表达,才会使得事情变得简单明了,对方一听就知道你要表达的意思,这体现了商务英语要比传统英语实用很多。
又如“Allthese articles are best selling lines.”这句话的意思是所有的这些产品都是我们的畅销货,这一句话具有很强的商业色彩,如果用传统英语的话还要考虑到很多的语法问题,那么这一句话就会很难的被表达出来。
本科商务英语专业毕业论文范文2篇毕业论文范文一摘要本研究旨在调查全球化对商务英语专业毕业生就业的影响。
为了达到这个目标,我们采用了混合研究方法,使用了问卷调查和个案研究。
研究结果表明,全球化给商务英语专业毕业生就业带来了多样的机会和挑战。
然而,毕业生在就业过程中仍然面临着不稳定的就业环境和竞争激烈的市场。
引言随着全球化的不断发展,商务英语专业的毕业生就业形势也发生了变化。
越来越多的公司和组织正在寻求能够胜任国际商务交流的人才。
然而,在全球化的同时,商务英语专业毕业生也面临着许多就业挑战。
本研究旨在探讨全球化对商务英语专业毕业生就业的影响,并提供对未来就业策略的建议。
方法本研究采用了混合研究方法,包括问卷调查和个案研究。
问卷调查用于收集大量的毕业生就业数据,个案研究则用于深入了解个别毕业生的就业经历。
我们对一所大学商务英语专业的毕业生进行了调查,共有200名毕业生参与了问卷调查,同时选择了10名毕业生进行个案研究。
结果根据问卷调查和个案研究的结果,我们发现全球化给商务英语专业毕业生就业带来了机会和挑战。
大多数毕业生认为全球化提供了更多的就业机会,特别是在跨国公司和国际组织中。
然而,毕业生在就业过程中也面临着不稳定的就业环境和竞争激烈的市场。
此外,毕业生需要具备优秀的跨文化沟通能力和实践经验才能在全球化时代脱颖而出。
结论在全球化时代,商务英语专业的毕业生面临着机遇和挑战。
为了增加就业竞争力,毕业生需要不断提升自己的专业能力和跨文化沟通能力。
同时,政府和高校也应该加强对商务英语专业毕业生的培养和引导,为他们提供更多的就业机会和资源。
毕业论文范文二摘要本研究旨在探讨企业社交媒体在商务英语专业中的应用。
通过对一家跨国公司的个案研究,我们发现企业社交媒体对商务英语专业学生的英语写作和跨文化交流能力有着积极的影响。
然而,企业社交媒体的应用也面临着一些挑战,需要综合考虑各种因素。
引言企业社交媒体在商务领域的应用越来越普遍。
关于商务英语专业毕业论文范文随着商务英语在高校教育中的快速发展,商务英语专业也越来越多学生选择了。
下面是店铺为大家整理的关于商务英语毕业论文,供大家参考。
商务英语毕业论文范文篇一:《商务英语口语模块化教学研究》【内容摘要】模块化教学是一种以能力培养为目标的教学方式,近年来受到高校教育领域的关注。
本文主要进行商务英语口语模块化教学的探索,通过分析商务英语口语的教学特点及模块化教学的要求,提出推进商务英语模块化教学的相关建议,以期能够提高学生的商务英语口语交流能力。
【关键词】商务英语口语;模块化;能力培养;情境教学模块化教学是以能力输出为导向的教学方式,强调教与学的统一。
合肥学院近几年大力推进模块化教学改革,并且取得了极大的进步。
2014年合肥学院的模块化教学体系改革项目获得国家级教学成果一等奖。
商务英语口语的模块化教学改革中既需要考虑模块化教学的基本要求,也要结合商务英语口语的教学特点,以期更好地培养学生的综合运用能力。
一、商务英语口语教学的特点商务英语口语主要是针对国际经济与贸易或者国际商务的学生设置的课程。
要求学生能够用英语进行商务交流和谈判。
商务英语口语课程的主要内容包括从机场接人到与外方交流及谈判的各个环节。
商务英语口语教学呈现以下特点。
(一)实践性强。
商务英语口语重视实际英语交流能力。
商务英语的学习目标是使得学生能够流利用英语进行商务交流,而不是简单地熟背单词和句子。
无论是机场接待外宾还是与外宾讨价还价,都要求学生能够用英语完成相应的任务。
教学过程中强调实践性,要鼓励学生积极参与对话训练。
(二)双语教学。
商务英语口语要求学生除了具备国贸的相关专业知识,还要能够熟练进行英语会话,教学过程中必然要求双语教学。
学生原有的英语基础可能并不相同,口语表达能力也有差异,因此在双语教学过程中要注意不同学生的掌握和应用情况。
(三)情境教学。
商务英语口语涉及的内容大多会涉及机场接人、预约会面、设宴招待、商品介绍、讨价还价、支付条款谈判和装运与保险等环节。
商务英语毕业论文范文Title: The Role of Interpersonal Communication in Business SuccessAbstract:This paper examines the importance of interpersonal communication in the success of business organizations. It explores how effective communication can enhance productivity, build strong relationships with customers, and foster a positive work environment. The research analyzes case studies and empirical evidence to support the thesis that interpersonal communication is a critical factor in achieving business goals. Introduction:In the rapidly changing global business environment, effective interpersonal communication has become a vital skill for professionals in various industries. It is essential not only for individual growth but also for the success of organizations. This paper aims to explore the role of interpersonal communication in business success and highlight its impact on productivity, customer relationships, and employee satisfaction.Body:1. Enhancing Productivity:Interpersonal communication plays a significant role in improving productivity within a business. Clear and concise communication channels facilitate the effective sharing of information, ideas, and feedback. Teams that engage in open and transparent communication are more likely to collaborate effectively, solveproblems efficiently, and achieve set goals. Moreover, effective communication eliminates misunderstandings and confusion, thereby reducing errors and rework, contributing to increased productivity.2. Building Strong Relationships with Customers:Interpersonal communication is crucial in building strong relationships with customers. Effective communication helps businesses understand their customers' needs, preferences, and expectations. This understanding allows businesses to tailor their strategies, products, or services accordingly, enhancing customer satisfaction. Furthermore, positive and meaningful interactions with customers instill trust, loyalty, and repeat business, creating a competitive advantage in today's crowded marketplace.3. Fostering a Positive Work Environment:The quality of interpersonal communication within an organization greatly influences the workplace environment. Consistent and open communication builds trust, transparency, and teamwork among employees, fostering a positive work culture. When employees feel valued and respected, they are more likely to be engaged, motivated, and committed to their work. A positive work environment, resulting from effective interpersonal communication, can have a significant impact on employee satisfaction, retention, and overall productivity.Conclusion:Effective interpersonal communication is a critical driving force behind the success of business organizations. It enhances productivity by optimizing information sharing and facilitatingeffective collaboration. It strengthens customer relationships by aligning business strategies with customer needs. Lastly, it fosters a positive work environment, resulting in higher employee satisfaction and productivity. Acknowledging the importance of interpersonal communication and investing in its development can give businesses a competitive edge in today's global marketplace. Word Count: 332。
商务英语论文商务英语是为国际商务活动这一特定的专业学科服务的专门用途英语,所涉及的专业范围很广,并具有独特的语言现象和表现内容、文体复杂。
下文是店铺为大家整理的关于商务英语论文的范文,欢迎大家阅读参考!商务英语论文篇1浅析英语商务谈判技巧[摘要] 随着经济全球化的发展。
中国的国际贸易也越来越发达。
要想和外国人做好每一笔生意,你必须了解世界各国的文化。
国际贸易中跨国的商务谈判在所难免,所以你也必须懂得把全界各国商人的谈判风格研究从文化的角度来探讨国际商务谈判,分析国际商务谈判过程、世界各国商人的谈判风格,增强中国商人在国际贸易中的竞争力。
[关键词] 语言技巧谈判风格谈判技巧一、前言一个涉外商务谈判人员不仅要熟识谈判原则、相关法律和商务业务,而且要掌握一些谈判技巧,熟练地运用一些语用策略,即灵活运用语言的表达、手段、技巧等以实现预期的谈判日标。
商务谈判是一项解决问题、达成协议的复杂过程。
这项交互性任务涉及交际的各方面:交际人物、工作内容、交际形式、交际方法、交际内容、交际场景、个人能力等。
谈判人员的言语表达要根据情况而变化,针对不同的谈判对象而运用语言策略。
在商务谈判过程中,成功的语用策略无疑起着积极的作用。
本文探讨商务英语谈判中语用策略的运用。
二、英语谈判技巧1.商务谈判前的准备商务谈判前的准备也是商务谈判技巧的一部分,她往往会起到令人意想不到的效果)谈判前,要对对方的情况作充分的调查了解,分析他们的强弱项,分析哪些问题是可以谈的,哪些问题是没有商量余地的;还要分析对于对方来说,什么问题是重要的,以及这笔生意对对方重要到什么程度等等。
同时也要分析我们的情况。
假设我们将与一位大公司的采购经理谈判,首先我们就应自问以下问题:一要谈的主要问题是什么?一有哪些敏感的问题不要去碰?一应该先谈什么?一我们了解对方哪些问题?一自从最后一笔生意,对方又发生了哪些变化?一如果谈的是续订单,以前与对方做生意有哪些经验教训要记住?一与我们竞争这份订单的企业有哪些强项?一我们能否改进我们的工作?一对方可能会反对哪些问题,一在哪些方面我们可让步?我们希望对方作哪些工作?一对方会有哪些需求?他们的谈判战略会是怎样的?回答这些问题后,我们应该列出一份问题单,要问的问题都要事先想好,否则谈判的效果就会大打折扣。
International Business English Graduation Thesis IntroductionThe purpose of this graduation thesis is to investigate the importance of English language skills in international business and to analyze the impact of English proficiency on the success of international business ventures. This research is essential in to day’s globalized world, where businesses are expanding their operations across borders and languages. English has become the lingua franca of business, and being proficient in it is critical for success in the international marketplace.Literature ReviewEnglish has become the most widely spoken language in international business, and a key factor in successful international business ventures. The importance of English proficiency in international business is highlighted by numerous studies. In a study conducted by Fetscherin and Usunier (2012), it was found that English proficiency was a key factor in international communication and negotiation. The study concluded that English proficiency played a critical role in the success of international business.Another study conducted by Bernal and Grandovicova (2016) analyzed the impact of English language skills on the competitiveness of companies in the European Union. The study found that companies with higher levels of English proficiency had a competitive advantage over those with lower levels of proficiency. The study further concluded that English proficiency was a crucial factor in business success and competitiveness in the international market.MethodologyThe research methodology used in this study is a quantitative analysis of data collected through a survey. The survey will be distributed to international business professionals, entrepreneurs, and students who are studying international business. The survey will collect data on their level of English proficiency, their experiences with international business, and their perceptions of the importance of English language skills in international business.The data collected from the survey will be analyzed using statistical tools such as regression analysis to determine the correlation between English proficiency and the success of international business ventures. The analysis will also explore the impact of other factors such as cultural differences, legal frameworks, and the political economy on the success of international business.Results and AnalysisThe results of the survey indicate that English proficiency is a significant factor in the success of international business ventures. Over 80% of the respondents believed that English proficiency was necessary to communicate effectively with international business partners. The study also found that companies with high levels of English proficiency had a competitive advantage over those with lower levels of proficiency.The regression analysis showed that English proficiency had a positive and statistically significant effect on the success of international business ventures. The analysis also found that cultural differences, legal frameworks, and the political economy had a significant impact on the success of international business, but their effects were moderated by English proficiency.Conclusion and RecommendationsThe study confirms that English proficiency is an essential skill for success in international business. The research findings suggest that companies should invest in English language training for their employees and develop strategies to increase their English proficiency levels. This investment will enable companies to communicate effectively with international business partners, increase their competitiveness, and succeed in the global market.Furthermore, policymakers should promote English language education and training programs to develop a skilled workforce for the global market. English language education should be made accessible and affordable to all, to promote equal opportunities and participation in the global economy.In conclusion, this research highlights the critical importance of English proficiency in international business and underscores the need for more research to explore the impact of other factors such as cultural differences, legal frameworks and the political economy on the success of international business.。
商务英语毕业论文英文The Importance of Business English in the International WorkplaceAbstractBusiness English has become increasingly important in the global workplace as the world has become more interconnected and businesses have expanded beyond their domestic borders. This paper will examine the importance of Business English and its role in the international workplace. It will explore the language skills required for effective communication in the workplace and the benefits of being proficient in Business English. In addition, this paper will analyze the challenges that non-native speakers face in learning Business English, and how they can overcome these challenges. Finally, it will provide recommendations on how to improve language skills and become more proficient in the use of Business English in the workplace.IntroductionBusiness English is the use of the English language in commercial and business activities. As the world continues to become more globalized, the need foreffective communication has become more important in the workplace. Effective communication can lead to increased productivity, better relationships with colleagues and clients, and ultimately, greater profitability for the business. Therefore, it is essential that employees are proficient in Business English, particularly in international workplaces.Language Skills for Effective Communication in the WorkplaceThe language skills required for effective communication in the workplace are listening, speaking, reading, and writing. Listening involves hearing and comprehending what others are saying. Speaking involves articulating thoughts and ideas clearly and concisely. Reading involves understanding written texts and being able to interpret meaning. Writing involves expressing thoughts and ideas in writing in a clear and concise manner. To be proficient in Business English, individuals should be able to use these language skills effectively.Benefits of Being Proficient in Business EnglishBeing proficient in Business English has many benefits, particularly in international workplaces. Firstly, it allows individuals to communicate effectively withcolleagues and clients from different countries and cultures. Secondly, it can improve job prospects and career advancement. Thirdly, it can increase business opportunities and lead to greater profitability for the business.Challenges Faced by Non-Native Speakers in Learning Business EnglishNon-native speakers may find it challenging to learn Business English due to several factors. One of the main challenges is that English is a complex language with many rules and exceptions. Furthermore, Business English has specialized vocabulary and jargon that may be unfamiliar to non-native speakers. Cultural differences can also pose challenges, as certain expressions and idioms may not be familiar to non-native speakers.How to Overcome the Challenges of Learning Business EnglishNon-native speakers can overcome these challenges through various methods. Firstly, they can take English courses that are specifically designed for business purposes. Secondly, they can improve their language skills through reading, listening, and speaking practice. Thirdly, they can immerse themselves in English-speakingenvironments, such as attending workshops or seminars, conferences, and networking events.Recommendations for Developing Proficiency in Business EnglishTo develop proficiency in Business English, individuals can take the following steps. Firstly, they can read business-related materials, such as newspapers, magazines, and books. Secondly, they can listen to business-related podcasts, news broadcasts, and videos. Thirdly, they can practice speaking business English with colleagues and classmates. Finally, they can participate in workshops and seminars to improve their language skills and gain exposure to specialized vocabulary and jargon.ConclusionIn conclusion, business English is an essential skill for individuals who work in international workplaces. Effective communication is critical for success in the workplace, and being proficient in Business English can improve job prospects, increase business opportunities and lead to greater profitability for the business. Although non-native speakers may face challenges in learning Business English, they can overcome these challenges through various methods, such as taking English courses, reading, listening and speaking practice,and attending workshops and seminars. Developing proficiency in Business English requires dedication and effort, but it is essential for success in the international workplace.。
第一篇:商务英语英文版毕业论文Putting Aside Some Money for the RainyDayEnjoying a Safely Happy LifeFrom People's Insurance Company (group) of China enlarge to the whole insuranceMajor: Business EnglishClass:Class 2 of 2007 Grade Name:xxxStudent ID:xxxxxxAbstractThe old said: “Nothing is so certain as the unexpected.”When people faced misfortune,sickness and disaster befallen all of a sudden that always made us feel quite alone and helpless mean a while. However, after the world’s development of insurance business, we can build a shelter for ourselves on the trip of our life to help us keep out the wind and rain, meanwhile, which can confirm our confidence. When I entranced into the insurance, firstly, I attended the training for the clerk freshly and acquired the qualification of insurance agent. Secondly, I went out of my company and started to touch the market, followed the charge to “run business”and familiar the basic process of insurance operation. At last, I should achieve to invite the customers, explained them the knowledge about insurance and identify the insurance policy. On this text I gave the truth state and feeling of affairs and which I realized and obtained to apperception the main idea of the specialized train and the treasure of group spirit. From these, I had my personal ability promotion and grasp human affairs of our society, to make a good beginning for the trip of my work.Key words: insurance;training; study; insure; invite the customers; written permissionFor the first time I entered my career to attend the meeting in the morning, I was attractive deeply by the atmosphere in the field of the meeting that their persistence and pursuit of insurance attract me greatly. They taught me by precept and example, the ship which I took which named IPCC started on its journey. I started my journey of insurance followed them and to experience the wonderful life in the world of insurance. The insurance is a piece of love and possession the awareness of insurance is become the necessary survival capability of our modern society. The former British Prime Minister Winston Churchill said: “I am convinced, for sacrifices so small, families and estates can be protected against catastrophes which would otherwise smash them up forever.”The journey of our life can’t be smoothly every times, though we are in the society which material civilization and scientific and technological civilization had extremely development, we still can’t avoid the nature of order that such matters as birth, death, illness and old age. Meanwhile we should overcome the accident which came unexpectedly and faced the fiercely pressure of competition. However, if we took insurance, that just like we sowed the beautiful flower of happiness which could bring us the harvest of fortune. She would open an umbrella for us before the cloudy and rainy coming to reduce the risk to us. Insurance is not the symbol of fortune but its safeguard. Buy the bills of insurance is not the consumption but the investment that could make your future better.My business knowledge had great improved by studying and training during a term, so I made a decision to myself that I must achieve brilliant achievements in this splendid industry. Work on the insurance must got the certificate about insurance agent which we should learn the basic law of insurance seriously and pass the examination. It’s a huge challenge and breakthrough to me because my major is English in my college times. I get up very early every morning then hurry to company and attend the training class for freshly to study the course seriously. When I back home every night I should revision the course seriously which I learnt during the day. Then I would fulfill the homework and sample examinations. When I come across the difficulty such as some professional words I would make a mark in the book and toask the teacher the next day. All the teachers explained to me patiently and take examples to make me understand deeply which make me had great progress.After that I attended a exam about the certificate about insurance agent which organized by the administration of insurance agent. I entered the exam room nervous in a hot summer for this time only could success and couldn’t be failing to me as it’s the conclusion of this period study. After two hours later, I got the excellent marks—90 to pass the exam, meanwhile, I got the certificate about insurance agent. The period of training is over. The manager arranged me to the Personal Insurance Department to exercise my market ability and got to the goal that combined the theory with practice. I visited the consumers with my charge everyday to found out their demands and how much they perceive the insurance during which I realized several basic processes that our company operation. That’s made me great mirror and promotion during my following work. I also learnt to invite some consumers to attend the product explaining meeting of our company. I combined what I had learnt with the imitation last several days showed the basically items to the consumers and explained patiently when they were understood a little that made the consumers very satisfied to me. However, not all of them recognized insurance for the first sight and invitation, even to sign bills in the first meeting. That need us to visit them more times, told them the knowledge and profit of the insurance. Everyday I worked hard to visit the consumers till list a bill totally by myself successful. In my opinion, that would be OK and I could take a breath, however, I never thought that consumer’s ID card would over date in two years. The consumer’s considered whether his profit could got easily in the future, he asked to changed his data information. Because the materials about him were handed on to the department concerned to check out by basic process of our company. In this circumstance, he should went to the Police government for I asked the cheeked guarantee department specially that they said he went to list a proof about his ID card wouldn’t use in two years. But he still couldn’t set his heart at rest and insisted on to changed the information materials which means that all of his billswould rewrite meanwhile all his materials should rechecked one by one. It brings me many troubles in my work.In our service industry we should make all our efforts to make consumers satisfied and think about them all the times. So I handle insurance procedure for him again, according to his mind, changed the beneficiary’s information which made him very satisfied with my service and he said “thanks a lot”to me. Heard this, I felt very excited though I was tired for the consumers’approved my work.I learnt that in service industry we should establish the consumer is first and think before customers were thinking, anxious before customers anxious, try our best to make the service better could win therespect ,understanding, trust and supporting. Thereby express the head effecting and the expansion of service work make the road extender and broader. In insurance is like this, so does others. Only experience the practical inthe society can people master the gnosis and enhance their abilities. That is to say, read a lot and make trip further. Through the contact with customers, I learnt the way how to get along with others, enhance the accomplishment, realized that before we are doing something should we get along with people quite well at first. Meanwhile, I learnt the life is not easy and work is hard. Only as busy as a bee is the truth and no one can successful in a haphazard fashion.The accident of BaiJing Bay caused civilian pay great attention on it, meanwhile it provide the companies of insurance great opportunity. Almost all of the news media reported the event, thus the leader of our company received the invitation from The First Time came to the scene of the accident and replied the journalists’report in which he gave a detail descriptions on the knowledge of family property’s insurance, then answered the questions that civilian misunderstands. By the survey of the civilian, we can know that most of them didn’t know the insurance at all; some of them even didn’t know the existing of this kind of insurance. Our company threw great promotion to propaganda by clerks of us, some of the citizens gradually have the conscience and demand to buy the insurance of family property in PICC. Some people lived in the strict that houses had damaged said that if they had known the accidentwould happened they should bought the insurance at first, but it’s late. Things do like this, no one will know the accident would happen. But when it happened, it was fried egg whites with black mushroom and ham to the one who bought the insurance. However, the accident to a family who didn’t buy the insurance were a huge burden just as add insult to injury. In this moment, the valuable of insurance is reflected totally.Through the experience of the internship in the insurance company, I enhanced in all directions and acquired great achievement. That gave me a basic experience to my work in the future. I am firmly confident that the road of my career would become broader and broader ensuring me a bright future.第二篇:商务英语毕业论文浅谈听说法在商务英语教学中的运用摘要:在经济全球化的进程中,我国与世界各国的经济合作越来越频繁,国际商务领域日益广泛,商务英语已成为重要的交流工具。
商务英语阅读中语言的特点分析及其学习方法关键词:商务英语阅读;商务英语语言特点;有效学习方法一、商务英语文章中的语言特点随着信息化社会的到来和科技的不断进步,全球化已经成为社会发展的必然结果。
不论是经济还是社会的飞速发展都变得更加一体化。
中国加入世界贸易组织后,其经济发展已融入全球经济一体化的进程。
这就赋予了人们更多的机遇在商贸经济各领域进行广泛的国际合作与交流。
商务英语在这种合作与交流中起着不可或缺的的桥梁作用。
我们可以通过商务英语获取商业新知识、进行促销、制作广告, 还可以通过商务英语开展其它有效的活动, 加强国家间的联系, 缩短人们之间的距离。
随着对其学习的不断深入,商务英语阅读已成为了商务英语专业的一门重要课程。
然而,我们通过学习发现,英语阅读文章与其他英语文章不尽相同,有着自身的特点。
想要学好这门课程,首先要先了解商务英语阅读文章的语言特点。
即以下三个特点:(一)语言客观性较强,具有程式化和逻辑化色彩,要求表达准确简洁:由于商务英语的使用目的性强,因此其语言客观性较强,强调事物本身。
通常避免主观性的言语,从而使文章显得客观公正,更加正式。
多采用书面词汇,鲜有口语的表达。
具有鲜明的程式化色彩,其用词用语要求变得准确简洁。
语句与语句之间逻辑性很强,能够客观理性的表达其含义。
商务英语的逻辑布局主要分六种:因果关系(cause and effect),时间顺序(chronological development),序列顺序(sequential development),比较和对比(comparison and contrast),一般到特殊的顺序(from general to specific),特殊到一般的顺序(from specific to general)。
例如以下短文:We have received you letter of 27th April, from which you are asking us CFR Sydney price for the China black tea. Now we offer a quotation about 500 cartons China Black Tea , AUD 60 per carton CFR Sydney , we will make a shipment on July2010 .Terms of payment : irrevocable letter of credit to be drawn at sight . This offer is valid upon received your reply before 15th May.此商业信函用词简洁准确,且时间逻辑顺序鲜明,简明易懂。
此为商务英语文章鲜明的特点之一。
(二)使用专业词汇,有鲜明的行业特征众所周知,商务英语类文章的用途商业化,通常用于商业合作交易当中,因此文章常使用一些专业词汇,具有鲜明的行业特征。
如以上(一)中的例文,用到了CFR(成本加保险费加运费)quotation(报价)irrevocable letter of credit (不可撤销信用证)offer(发盘)等商业合作中较常用的专业术语,使文章具有鲜明的行业特征。
又例如:Soybean product futures(期货)closed(收盘).商务文体中使用的专业术语还有不少来自于拉丁语和法语,有些则是由词根派生或合成,许多术语都有相同的前缀或后缀。
它们的意义比较稳定,利于精确地表达概念,如:ad valorem duty (拉丁语)从价(关)税de facto convertibility (法语)实际可兑换性.由此可以看出商务英语词汇的高度行业性特征。
此为商务英语文章特点之二。
(三)涉及到词汇通常在特定经济情况以及商务场合使用商务英语作为各国合作与沟通的桥梁,通常在在特定经济情况以及商务场合使用。
因此了解世界各国背景及其变化,才能刚好的理解和学习商务英语阅读。
例如以下短文:The U.S. and Europe agree on the need to promote global trade by successfully concluding the Doha Round of world trade talks. But during talks in Washington, U.S. President George Bush and the visiting European commission president did not say whether they had reached any agreement on cutting agricultural subsidies, a key stumbling block in the trade talks.Doha round(多哈回合)一词常使用于各国关于经济发展合作与环境保护谈判的背景下,有着其特定含义。
此为商务英语阅读文章的又一特点。
二、商务英语词汇及语言在不同文体中的使用在全球经济飞速发展的今天,世界各国的贸易往来越来越频繁,商务信函已成为不同国家或地区的贸易双方在无法面对面谈判磋商的情况下,进行商务沟通、洽谈业务及合作的重要方式之一。
以下几种文体为商务合作中最常见。
(一)商务英语词汇及语言在商业广告中的使用商业广告是一种常见的商业文体形式。
商业广告已成为推销商品、宣传劳务的最有效方法,成为沟通生产者、经营者、消费者之间的桥梁,在传播信息,指导消费,刺激需求,密切产销关系,加速商品流通,推动企业竞争,促进经营管理,发展对外贸易以及丰富人民的物质、文化生活等方面,发挥了积极的作用。
因此使用时要注意以下几点:1. 要实事求是,诚信无欺。
2. 要有明确的诉求重点。
应选取最能体现商品、劳务的功用、最能突出表现商品、劳务特殊个性的"核心点"来作为诉求重点。
3. 要抓住顾客的消费心理要求。
消费心理就是消费者的兴趣、需要、动机、情感、态度等心理因素。
4. 语言文字要有感染力。
通俗易懂,简洁明快。
(二)商务英语词汇及语言在商业合同中的使用由于商业合同中的词汇及语言多为正式或法律上的用词,与口头表述不同,合同是法律性的正式书面文件,使用正式的、法律的用词是必要的。
合同起草者应多使用正式特点的语言。
例如以下:At the request of Party B, Party A agrees to send technicians to assist Party B to install the equipment. (应乙方要求,甲方同意派遣技术人员帮助乙方安装设备)此句中assist 较help 正式,因此选用assist更好。
The personnel shall not to partake in any political activities in Iraq. (所有人员不得参加伊拉克国内的任何政治活动)partake in 较take part in 正式,因此选用partake in更好。
The Employer shall render correct technical guidance to the personnel. (雇主应该对有关人员给予正确技术指导)此句中render 较give 正式,因此一般使用固定词语render更好。
(三)商务英语词汇及语言在商务信函中的使用在商业合作中,合作者常会用到商务信函的形式进行合作及沟通。
例如以下信函:Dear Sir or Madam,Your invoice No. 07478716.Thank you for the above invoice dated 21 October2000 which has now been checked and found with an error. I’m afraid you have forgotten that a favorite discount of 5% was afraid before we place the order. In view of this error, I am enclosing a cheque for the amended amount of HK $52,400 in full settlement of this invoice.Thank you for your help. I shall have no hesitation in coming to pro-electronics again in the future.Yours faithfully,Lambert TsangManager此文章用到很多商业合作上的习惯用语,语气委婉真切,且用词准确。
在拒绝对方提议的同时又为对方考虑。
商务信函通常都有这样的要求,语言表达清晰明了,具体完整同时还有做到礼貌体谅。
(四)商务英语词汇及语言在商业建议书中的使用商业建议书是指单位或个人对某项事业或工作有所研究和思考,进而向有关领导、政府、企事业单位、专业团体提出改进措施和建设性意见所形成的一种书面材料。
它也是英文商务写作常见的一种文体。
其主旨大多在于改变现状或改善局面。
因为不是受命于人,自发性建议书的内容可有很大的自由度。
但这样的文章必须有很强的针对性。
首先要使对方意识到现存问题的严重性或某种需求的迫切性,然后拿出你的方案,提出建设性意见。
通常简短的建议书只需表述三个基本内容:项目规划(Proposed action)、人力配备(required personnel)和经费(fees)商业建议书的用词及语言要求包括:1.建议书要以事实为根据撰写2.提出的建议要具体,操作性要强。
3.对采纳建议能带来的好处既要写的乐观,也要防止吹嘘。
4.非自发性建议书中的项目投标书,作为一种营运文件,用于一项任务开发之前,往往需要附有预算表。
(五)商务英语词汇及语言在使用的共同原则—7c原则通过分析以上几种不同文体的商务文章中的用词和语言,可以得出商务英语词汇及语言在使用的共同原则,7c原则。
包括Completeness(完整)Correctness(正确)Clearness(清楚)Conciseness(简洁)Concreteness(具体)Courtesy (礼貌)Conscientiousness(体谅)。
完整:是指完整表达所要表达内容和意思,何人、何时、何地、何事、何种原因、何种方式等。
正确:表达的用词用语及标点符号应正确无误,因为商务文章的内容大多涉及商业交往中双方的权利、义务以及利害关系,如果出错势必会造成不必要的麻烦。