Apple-outsourcing

关于英语文化的英文介绍篇一：关于文化的英语作文On an introduction to Chinese and western culture of appreciationCulture is a unique human spiritual phenomenon, as a symbol system, which constitutes the essential difference between man and animal, it is to humanity as a carrier, is a property of humanity, and humanity perish. We can say that culture is the main designer and bearers of the human spirit, the human self-consciousness highest cohesion.The Chinese culture and western culture differences reflected in many ways。

For example, food, clothing, music, architecture…First of all, the Culture of China is home to one of the world's oldest and most complex civilizations. Confucianism was the official philosophy throughout most of Imperial China's history and strongly influenced other countries in East Asia. But the America culture as the representative of western culture, the thought foundation are derived from the European Renaissance, the source is the culture in ancient Greece and Rome, Christian influence is far-reaching, the value of individual freedom and rights, pay attention to the practice and exploration.Second, Western culture is based on individualism. But Chinese culture is based on masses (collectivism). For example, in the US, you always talk about individual rights, instead of placing the whole society above your own self. In China, we prefer noodles,rice ,JiaoZi as the main course. But In west countries, peoplelike eating hamburgers, chips, pizza, pasta as their main course. The last, Chinese culture that is based on humanism and people. But West uses law to resolve people and people's relationship. You can never find 'law' well-established in China. Chinese uses ethics and tolerance to resolve people and people's relationship.In a nutshell. Culture is everything, culture is everywhere. In today's world, no nation and the country can get rid of their traditional culture. With the advance of globalization and cultural exchanges between the countries have become increasingly frequent, explore the overall differences in Chinese and Western culture, and aims to promote economic and cultural exchanges between China and the West, strengthening the "global village" of contact and seek common development.在介绍升值对中国和西方文化文化是一种独特的人类精神现象，作为一种符号系统，它构成了人与动物的本质区别，它是人类作为一个载体，是人类的财产，人类灭亡。

公司简介
苹果股份有限公司，简称苹果公司，英文名Apple,Inc.(NASDAQ: AAPL) (LSE： ACP)，原称苹果电脑(Apple Computer)，在2007年1月9日于旧金山 的 Macworld Expo 上宣布改名。总部位于美国加利福尼亚的库比提诺，核心业 务是电子科技产品，目前全球电脑市场占有率为3.8%。苹果的Apple II于1970年 代助长了个人电脑革命，其后的Macintosh接力于1980年代持续发展。最知名的 产品是其出品的Apple II、Macintosh电脑、iPod数位音乐播放器和iTunes音乐商 店，它在高科技企业中以创新而闻名。 Apple, Inc. 公司类型：公开 (NASDAQ: AAPL) 成立时间：加利福尼亚（1976年4月1日） 提诺 重要人物： 斯蒂夫•乔布斯（CEO） Timothy D. Cook（COO） Peter Oppenheimer（CFO） Philip W. Schiller（SVP Marketing） Jonathan Ive（VP Industrial Design）
总部地点：加利福尼亚的库比
分 析 法
•独特的品牌效益
现在的苹果公司不仅仅是一个营业额达79亿美元的超级上 市公司，同样还是一个具有独特品牌效应的标志，这是它一个 非常强大的竞争优势，无论推出的产品质量功能是好是坏，它 总能在它强大的品牌信任度以及知名度下获得较大的收益，因 为这一个被啃掉一半的苹果这一单调的标志已经获得消费者的 认可，苹果的电子产品已经被人们称之为高档，高质量的代名 词，买电脑，买播放器，你要好的，苹果首选，人们往往都产 生了这种普遍的认同感，这就是苹果公司的一个制胜法宝，也 是在经营竞争激烈下获胜的重要手段。
ห้องสมุดไป่ตู้

Google Project Glass
智能手机
手机是我国终端产业增长最快的产业
2012 电视产量1.28亿部 电脑产量3.5亿部 手机产量11.8亿部
数据来源： 工信部运监局
不同领域终端要求的个性化
移动互联网
不同领 域终端 要求的 个性化 融合 兼容
物联网
云计算
如何面对着一波浪潮
手机市场需要观察2、模式，硬件组装+应用程序， 核心技术涉及很少， 技术门槛较低。 3、有的通过做终端寻找商业模 式模式。
创新商业模式
产品和服务独特的功能 •用户体验和品牌效应 Apple+App Store •锁定规模巨大客户群 获取高利润 对产业链高度控制
封闭
生态系
终端服务 云服务 iCloud 软件 iOS
iTunes
统
硬件 iPad
iPhone iBooks iWatch
移动互联网业务以外的三要素
： 一个平台 网络
从计算机发展看移动互联网
移动互联
桌面互联 网时代
PC时代 （1980年 小型机时 代）
网时代 （1990年 代）
（2009 年以后）
代
Mary Meeker等人2009年的《移动互联网研究报告》中提出：我
大代型（机19时60（ 年1代9）70
们现在已经进入移动互联网周期的早期阶段，这是过去50年来第5 个技术发展周期，是继大型机时代（1960年代）、小型机时代 （1970年代）、PC时代（1980年代）、桌面互联网时代（1990 年代）之后的新时代；新的技术发展周期的典型特征是借助更强
泛在性：可以引申 出移动性、便携性、
时间碎片化等特性
多样性：可以 引申出终端类 型多样化、软 件版本碎片化

系统集成 应用产品 应用开发 实施
电子商务 服务外包
蓬天解决方案之一——电子商务平台
客户, 供应商, 合作伙伴, 员工 Web Desktops Wireless Devices
Customer/ Supplier Applications
Trading Exchanges
个性化 具有丰富功能的Web应用
数据
J2EE——应用软件市场的标准
J2EE
(Java 2 Enterprise Edition)
应用软件市场的新标准
在底层采用基于J2EE标准的应用服务器
J2EE 标准服务 和 API
展示层
Servlets/JSP Swing Client Data
业务逻辑层
EJB
数据访问层
JDBC 2.0
JTS/JTA
公司宗旨
以电子技术与电子媒体将企业原有的业务模型 与业务程式高境界地自动化和优化， 实现电子 商务的真正价值！
“ 砖头+水泥”
“鼠标+水泥”
蓬天的商业模式
合作伙伴 最终用户 金融 保险 业
..
应用软件厂商 工具软件厂商 应用托管服务商 网络服务提供商 （NSP) 硬件厂商
电信 业
.. .
制造 业
合作伙伴
Web 前端
客户
Internet /台式机/笔记本/ PDA/移动电话
CRM平台
客户互动数据库
MS SQL or Oracle
一个好的CRM解决方案能帮助您:
• 开拓新市场 • 开创新的销售渠道 • 缩短销售周期 • 管理销售渠道冲突 • 有效管理市场资源 • 有效利用人力资源 • 知识共享 • 协调与客户的接触点 • 保持现有客户

五,委外风险
竞争知识的丧失( ☆ 竞争知识的丧失(Loss of Competitive Knowledge) )
将重要组件委外给供应商,就等同於给竞争者机会 委外之后,公司就失去了100%以自己的想法去导入新设计的能力,而 亦须参酌供应商的意见
目标冲突( ☆ 目标冲突(Conflicting Objectives) )
品质部稽核;品质处理会议
◇ 委外帐目管理
物料帐单清单结;订单单清单结,杜绝拖延现象
Thank you!
See you next time!
�
七,委外流程
委外流程
八,委外加工管理重点
管理重点: ☆ 管理重点:
◇ 委外计划的合理性
包括委外物料与计划的衍接;委外计划与本公司需求的衍接;委外计划与供应商 实际情况的配合;
◇ 委外交期管理
承诺交期按时交货;交货异常做到反馈及更新交期;
◇ 委外进度管理
供应商生产日报,不定时稽核供应商
◇ 委外异常管理
*对模组化产品而言,掌握知识是重要的,至於有没有自制产能就显得次要
1)如果公司本身有这样的知识,将制造阶段委外就有成本降低的机会 2)如果公司既没有产能,也没有专业知识,委外就会是十分危险的策略.因为由供 应商 所发展出来的知识,很有可能会转移到竞争对手的产品上
*对整体性产品而言
1)如果公司既有知识也有产能,则自制会是适当的策略 2)如果公司两者均无,则该公司也许进到不该进的产业了
供应商和买家的目标常是不同且互相冲突的 Flexibility vs. long-term, stable commitments, etc. 例如,买家把各种零件委外出去的主要目的,就是要增加弹性,买 家可以透过生产力的调整,让供需之间能够更为吻合.不幸地,这 个目的和供应商希望买家可以承诺长期,稳定的订单相冲突 在产品设计的议题上,买家与供应商之间也有目标冲突: 买家希望有弹性,希望可以尽快解决问题 供应商的焦点在让成本降低,而这暗示对设计改变的回应力较慢

苹果的供应链管理世界（Apple's world of supply chainmanagement）Apple was once in the inventory crisis, inventory finished value of $700 million, the annual inventory turnover rate of less than 13 times.10 years ago, apple founder Jobs's "a person, a table, a computer can change the world," the paranoid beliefs, so that Apple once fell into the dead line. To save apple, one of Jobs's key actions is to solve the problem of supply chain management. Now, apple through the implementation of demand oriented and pragmatic innovation, design different sales channels, streamline inventory, outsourcing non core business and the construction of supply chain alliance strategy, developed a rapid connection between the supplier, the company and the customer, that do not rely solely on low cost strategy of the supply chain can be achieved enviable achievement the. At the same time, Apple's supply chain world has excessive pressure, suppliers, sales channels of some products are imperfect, product pricing is too high and supply chain instability.Demand oriented pragmatic design innovationApple is a master of consumer trends. Because grasp the consumption trend of apple, one of the few brands in the first personal computer market, unfortunately, product ideas too far ahead, let Apple lost in the personal computer in the vast majority of the market share. Then, the ability of human to observe and lit can be adjusted in a timely manner to meet the needs of the apple building design strategy, innovative andpragmatic, that is for every new product design, apple requires that its engineers to provide three evaluation documents, including files, a market development of a project file and a user experience in documents; if the three files are the executive committee evaluation and approval, the design team will receive a budget. This market - oriented, not from a technical point of view, but from the market point of view, determine what kind of products and sales price strategy is worth trying.IPhone, for example, was named "best invention of 2007" by time magazine, although it uses mature technology, but it can give consumers a brand new consumer experience. In the case of musical features, iPhone uses the standard headphone interface of the 3.5mm, which means that consumers can enjoy different music via different types of headphones.Apple's experience shows that although very understanding of consumers, but ahead of the concept and design may not be able to trigger consumer sympathy, but also need to have the necessary market resources and technical support. In this respect, Apple's success is as much a lesson as it has failed. If Apple hadn't failed, there would have been no HP, no Dell, no Compaq, not even Microsoft.Differentiated sales channelsApple for different product types, the use of distinctive sales channels.For iPhone products, apple is all directly with the operatorsto cooperate, through sales divided into profit, in the United States is AT&T, the United Kingdom is O2. But in Chinese, when a proud Apple Corp want to be this way copied directly, but was rejected, because the monopoly China operators than their counterparts in other countries strong. It is understood that, O2 in obtaining the right to sell iPhone at the same time, it means that in the future will be 40% of the income to apple, but this way for China Mobile or Unicom is not feasible.For all non iPhone products in the retail terminal, apple market segmentation selection, adopted by authorized stores, stores, chain stores, online retail, online direct marketing authorization four way line. Authorized stores mainly by some self-employed business, these businesses for the rapid reaction of the market, be good at climbing, and has a large number of old customer resources. Store chain model, mainly relying on the regular group army, strong stores andhigh-quality sales team, hold more of the end consumer groups. Online authorized retail is primarily an excellent network. Finally, in order to allow customers to configure orders, apple began to directly through the Apple store, on Internet receive educational institutions and customer orders,And configure products directly for them.Streamline inventoryIn 1996, Apple Corp's inventory of finished goods was worth $700 million, bringing the company into a stock crisis, with less than 13 stock turnover. To this end, Apple has adopted a series of measures to reduce inventory.First, reduce the number of suppliers. Apple has reduced the size of its original large suppliers to a smaller core group, and began to regularly send predictive information to vendors to cope with the risk of a surge in inventory for a variety of reasons. However, apple suppliers also put forward a series of brutal perfectionism requirements, no matter when, if a project does not meet the requirements, Apple will require suppliers to make analysis and explain the reason in 12 hours.Second, reduce product categories. This is the most basic link in the whole reform, apple put the original more than 15 kinds of product style cut to 4 kinds of basic style of the products, and possibly more standardized components, thus greatly reducing the number of spare production parts and the number of semi-finished products, will be able to focus more on product customization instead, for a large number of products in handling large inventories. For example, iPod nano uses almost all of the common IC, thus reducing the time and inventory spent on component preparation. In 2007, apple achieved rapid inventory turnover levels (50.8) and high speed growth (38.6%).Third, to provide more intangible products. So far, the Apple Corp's demand forecasting, inventory management is still very bad, but Apple provides services through the iTunes music store, allow consumers to spend a lot of money in the zero inventory supply chain of goods a sales of nearly $2 billion. Currently, Apple's online iTunes music store has become the world's third largest music retailer, second only to WAL-MART and best buy.Apple's turnaround shows that only by reducing the cost ofinventory, can enterprises directly increase profits.Outsourcing non core businessFirst, production outsourcing. Although most iPod users always talked about iPod music and media player by apple production of a very successful, but they don't care who it is or where production produced, and this is what Apple wants. From Taiwan, Hon Hai, ASUS and Inventec Corporation in the use of their mainland factory assembled millions of iPod, but their name is unknown. The same is also made in the outsourcing decision of board production, Apple has been the production of PC board, but found in the 1998 survey, some manufacturers of the motherboard has better than Apple's own production of computer motherboard, so this part of the business in the year the company decided to sell, and outsourcing later to suppliers complete.Second, design outsourcing. As the best innovation company in the world, apple refuses to plan its innovation strategy with its own resources. According to statistics, in 2006, high-tech enterprises in R & D investment rankings, apple only 715 million U. S. dollars ranked fifteenth, about the top ranked Microsoft's 1/9. For example, McIntosh pioneered the use of the mouse and the iPhone technology used by Mutli-Touch from other companies, and even the initial development of iPod was outsourced.Constructing supply chain allianceAt first, Apple had the reputation of making the world's bestcomputer, but only a few software or hardware could be matched with Mac. Today, Apple's ecosystem has evolved from a miserable small high-tech village into a global empire.The iPod+iTunes mode of the consumer electronics manufacturers, chip manufacturers, large software companies, music companies, computer manufacturers and retailers force together to create a play, download and video customer supply chain for customers. At the same time, Apple has been working with manufacturers of portable microphones, music players, housings and other small hardware. For example,Join the iPod adapter for the first time in the BMW dashboard of many of its 2004 models of storage compartments, GM's 2008 Cadillac CTS will have a iPod rotation and click interface of the center console, not only can the iPod music player, can play CD and broadcasting, satellite broadcasting. Apple also worked with Nike to combine sport with music and launch an innovative "Nike+iPod" range.The same story was staged in iPhone. IPhone is not only a mobile phone, but apple is trying to build people with web pages, listening to music, watching television and movies, call new experience, but also for mobile phone manufacturers, network operators, manufacturers and distributors of movies and TV programs and computer company strength re division. As iPhone sells well, more partners will surely become part of the Apple's supply chain.Shortage of supply chainOver pressure supplier. In the relationship with suppliers, apple is absolutely active. Apple in the electronic industry is a demanding client, because Apple and Jobs for product quality and the pursuit of security, so the manufacturers offer OEM service for them to meet these standards are constantly on the run. For example, Apple has been to control the profits of Taiwan manufacturers in a relatively low range, and therefore indirectly led to 2006 in major media uproar in the Hon Hai Precision company abuse of labor incidents. If Apple wants to promote Taiwan manufacturers to change the status quo, they need to give these manufacturers more profits.IPhone sales channel worries. The prosperity of the Gome and Suning chain giant, confirms the "channel is king" era; while iPhone is not a luxury, not a strong channel network is unable to win, including the chain sales channels and operators to customize. Noisy temporary "iPhone and China Mobile cooperation" issue, because the mobile iPhone model is not suitable for China's position, and an abrupt end. But the real reason for the suspension is that iPhone has made a very strong profit sharing plan and believes that in the near future, the chain will gladly accept orders from Apple iPhone.Overpriced. IPod is stepping on the ubiquitous road of the Walkman walkman. If you want to be as popular and huge as Walkman, Apple needs to overcome the price challenge. However, in the personal audio and video products, apple faces challenges from countries around the world, especially South Korea products, the same design concept, more competitive prices, so that apple difficult. The price is as low as $25 when Walkman is most popular, even if the best set is only $100. IPod has been an"elite" product since its debut, with all its products at around $300, and the most expensive $599.The risk of instability in the alliance. Apple created a model with iPod+iTunes, "razor and blade," that sells expensive razors (music players), while music producers are tricked to sell blades (Music) at a cheap price. Such "despot" clause caused discontent in the record industry. Hollywood, for example, has resisted Apple's idea of playing movies on iPod and iPhone. At the moment, apple sells 52 million TV shows and movies, less than two videos per iPod. The same is true of iPhone, where apple takes iTunes and mobile phone bundles, and without the revenues of iTunes music stores, it also affects iPhone's overall profits.At the same time, under the banner of Microsoft, has more peripheral equipment and accessories manufacturer Microsoft on the ship as the seafarer, how many companies are willing to non mainstream design, production and processing of Apple products? If Apple wants to become evergreen enterprises, we must change the current relatively closed system, let the customer can more freely choose and consumption.。

苹果饥饿营销案例近年来，iphone等移动智能终端以及3G技术乃至4G技术的加快推广，为中国乃至全世界带来了一个崭新的时代，移动互联网的不断发展和市场环境的日益优化给企业带来了一个全新的挑战。

那么接下来小编跟读者一起来了解一下苹果饥饿营销案例吧。

公司简介苹果公司，原称苹果电脑公司，总部位于美国加利福尼亚的库比提诺，核心业务是电子科技产品。

苹果的Apple II于1970年代助长了个人电脑革命，其后的Macintosh接力于1980年代持续发展。

最知名的产品是其出品的Apple II、Macintosh电脑、iPod数码音乐播放器、iTunes音乐商店和iPhone手机，它在高科技企业中以创新而闻名。

2007年1月9日，苹果电脑公司更名为苹果公司。

苹果公司(Apple)由乔布斯、斯蒂夫·沃兹尼亚克和Ron Wayn在1976年4月1日创立。

总部位于美国加里福尼亚丘珀蒂诺市，是在硅谷的中心地带。

1975年春天，AppleⅠ由Wozon设计，并被Byte的电脑商店购买了50台当时售价为666.66美元的AppleⅠ。

1976年，Woz完成了AppleⅡ的设计。

1977年苹果正式注册成为公司，并启用了沿用至今的新苹果标志。

同时，苹果也获得了第一笔投资——Mike Markkula的92000美元。

1978年，苹果准备股票上市，施乐公司预购了苹果100万美元的股票，并允许苹果工程师们研究早已被施乐视为垃圾的PARC操作系统的图形界面。

但苹果的工程师化腐朽为神奇，并将图形界面带进了一个崭新的时空。

苹果公司专门从事开发、制造、销售个人电脑、服务器、外围设备、计算机软件、联机服务及个人数字式辅助设备。

是1995年度全球第三大个人电脑供应商，位居当年"世界百大信息技术公司"排行榜第11位，"世界软件厂商最大50家"第25位。

94、95年度在全球多媒体市场占有率高踞榜首。

Teamwork and leadership: top graduates = good employees since they have worked so hard to be the best.
Assertiveness and confidence: even if you have good ideas, you have to know how to make Yourself heard. To give effective presentations and make negotiations are desirable ways to
Top-end (upmarket brand ) : Dior, Lancôme, Chanel, SK-II, Shiseido
Mid-range: Nivea, Revlon, Olay, Ponds
Bottom-end (downmarket brand) : Dabao, Caishi
Vocabulary 4A Match these word partnerships to their meanings.
Designed for students who want to improve their confidence and ability in conducting business in English.
2. Course Objectives
To know more about the international business;
To enlarge Business English vocabulary and develop language skills;
To improve practical abilities of communication, analyzing and teamwork spirit by means of case study and task-oriented teaching.

Apple Computers
Jessica Bourgoin Amy Kakuk Beth Theriault 04/25/2005
Outline
• • • • Brief History of HD Where we are now Vision and Mission External Analysis – CPM – EFE – Summary
History 1986-1990
• • • Apple announces plans to create an independent software company, to be known later as Claris. For the first time, Apple uses its HyperCard technology to distribute a 1987 HyperCard supplement on diskette for Macintosh personal computers. Apple files suit against Microsoft and Hewlett-Packard to protect its Macintosh audio visual display. The lawsuit is seen as having industry wide implications regarding copyright laws.
History 1976-1978
• • • • • • • • • Wozniak and Jobs form the Apple Computer Company on April Fool's Day. Wozniak and Jobs finish work on a preassembled computer circuit board. It has no keyboard, case, sound or graphics. They call it the Apple® I. The Apple I board is released for sale to hobbyists and electronics enthusiasts at the price of $666.66. Apple's first formal business plan sets a goal for sales to grow to $500 million in ten years. As it turns out, the company will pass that mark in half the time. Apple I computer boards are sold through 10 retail stores in the U.S. Apple moves from Jobs' garage to a building on Stevens Creek Boulevard in Cupertino, California. The new Apple® II is unveiled at the first West Coast Computer Fair. It is the first personal computer able to generate color graphics and includes a keyboard, power supply and attractive case. The Apple logo as seen today is designed by Rob Janoff, art director for Regis McKenna Advertising. Regis McKenna Advertising launches its first ad campaign for Apple. Although advertising is initially aimed at electronics enthusiasts, Apple will soon become the first company to advertise personal computers in consumer magazines. Monthly orders reach a $1 million annual sales rate. /frames/?

公司全球化英文作文英文：Globalization has become an undeniable force shaping the modern business landscape. Companies around the world are increasingly expanding their operations internationally to tap into new markets, access resources, and gain a competitive edge. As someone who has witnessed and participated in this phenomenon firsthand, I can attest to its profound impact on both businesses and individuals.One significant benefit of globalization is the access to a larger consumer base. When a company goes global, it opens up opportunities to reach customers in different countries and regions. For example, a tech company like Apple has successfully penetrated markets across the globe with its iPhones and other products. By localizing their marketing strategies and products to suit diverse cultures and preferences, they have been able to thrive in various markets.Another advantage of globalization is the potential for cost savings and efficiency gains through outsourcing and offshoring. Many companies outsource certain tasks or manufacturing processes to countries with lower labor costs, allowing them to reduce expenses and focus on their core competencies. For instance, a clothing brand may choose to manufacture its products in countries like Bangladesh or Vietnam where labor costs are lower, enabling them to offer competitive prices to consumers.Furthermore, globalization fosters innovation and knowledge exchange on a global scale. When companiesoperate in different countries, they are exposed to diverse perspectives, ideas, and technologies. This cross-pollination of knowledge often leads to breakthrough innovations and advancements in various fields. Take the automotive industry, for example, where companies like Toyota have pioneered new manufacturing techniques and sustainability practices by drawing inspiration fromdifferent cultures and markets.However, it's important to acknowledge that globalization also poses challenges and risks. One of the major concerns is the potential loss of jobs in developed countries due to outsourcing and automation. While globalization creates new opportunities for growth, it also disrupts traditional industries and livelihoods. For instance, the rise of e-commerce giants like Amazon has led to the closure of many brick-and-mortar stores, resulting in job losses for retail workers.Additionally, globalization can exacerbate income inequality both within and between countries. While some individuals and regions benefit from increased trade and investment, others may be left behind, leading to social tensions and unrest. It's crucial for policymakers and businesses to address these disparities and ensure that the benefits of globalization are shared more equitably.In conclusion, globalization is a double-edged sword that brings both opportunities and challenges for businesses and society as a whole. While it enables companies to expand their reach, reduce costs, and driveinnovation, it also raises concerns about job displacement and inequality. By embracing globalization responsibly and fostering inclusive growth, we can harness its potential to create a more prosperous and interconnected world.中文：全球化已成为塑造现代商业格局的不可否认的力量。

介绍iphone的英语作文iphone是很多人喜欢的一个牌子，那么关于iphone你知道多少呢?下面皮皮XXX我和大家一起，学习介绍iphone的英语作文，一起来了解iphone吧。

介绍iphone英语作文篇二The iPhone is a line of smartphones designed and marketed by Apple Inc. It runs Apples iOS mobile operating system, known as the iPhone OS until mid-20xx, shortly after the release of the iPad.The first iPhone was released on June 29, 20xx; the most recent iPhone, the sixth-generation iPhone 5, on September 21, 20xx. The user interface is built around the devices multi-touch screen, including a virtual keyboard. The iPhone has Wi-Fi and cellular connectivity (2G, 3G, 4G, and LTE).An iPhone can shoot video (though this was not a standard feature until the iPhone 3GS), take photos, play music, send and receive email, browse the web, send texts, and receive visual voicemail. Other functionsgames, reference, GPS navigation, social networking, etc.can be enabled by downloading apps; as of 20xx, the App Store offered more than 775,000 apps by Apple and third parties.There are six generations of iPhone models, each accompanied by one of the six major releases of iOS. The original iPhone was aGSMphone, and established design precedents, such as a button placement that has persisted through all models and a screen size maintained until the launch of the iPhone 5 in 20xx.The iPhone 3G added 3G cellular network capabilities and A-GPS location. TheiPhone 3GS added a faster processor and ahigher-resolution camera that could record video at 480p.The iPhone 4 featured a higher-resolution 960 640 retina display, a VGA front-facing camera for video calling and other apps, and a 5-megapixel rear-facing camera with 720p video capture. The iPhone 4S upgrades to an 8-megapixel camera with 1080p video recording, adual-core processor, and a natural language voice control system called Siri. iPhone 5 features the new A6 processor, increases the size of the Retina display to 4 inches, and replaces the 30-pin connector with anall-digital Lightning connector.The resounding sales of the iPhone have been credited with reshaping the smartphone industry and helping make Apple one of the worlds most valuable publicly trading companies in 20xx12.However, there has been criticism of the companys outsourcing and move of jobs from the United States to China. Apple and its manufacturing contractor Foxconn have receivedcriticism due to poor working conditions at the assembly plant in China.介绍iphone英语作文篇三Nowadays we can see every person got a cell phone in their hands. Cell phone was no longer a tool just for sending texts or making cell phone calls, because the iPhone have changed things considerably. In other words ,we can say this is a iPhone time. The iPhone was such a best-seller when it had been unveiled, it was sold out almost everywhere for many weeks, and still continues to be essentially the most preferred cellphones on the t. Well, let me introduce you more details about it .1. Appearance We can first from its exquisite to the common telephone, iPhone has a brand-new appearance. It is just several millimeters. As we all know, it has produced sixth-generation relative products. The latest one is famous for its thinner,faster and smarter. When it was first introduced in recent years, it was the thinnestsmart-phone in the world at that time. Stainless steel, glass on the front and back.Extraordinary build quality. From this we can learn the excellent appearance is an primary factor , either for people or for the matter in terms of.2. Retina display Then we have to mention its advanced scientific research. For one thing, The Retina display has many times the number of pixels as previous common telephone products; whatever else you do with your iPhonewill be clearer than ever. This will be especially beneficial with fonts, whether they be in emails or when reading in thebrowser.3. Self-dependent and search developed chip For another thing, The iPhone is powered by the Apple self-dependent search and developed chip. It makes the machine running speed and software application loading speed more fluent and faster. Notice: Innovation is of overriding.4. Its Magic Camera The iPhone features an additional front-facing Video Graphic Array camera, and a backside-illuminated megapixelrear-facing camera integrated with an Light Emitting Diode flash. The rear-facing camera is capable of recording High Definition video in thousands pictures at dozens frames per second.5. iPhone Operating Systems The most advanced mobile operating system in the world. It has a new important feature: multitasking. you can quickly switch between applications. thats really convenient and gorgeous.6 . Amazing Face Time The iPhone supports Face Time, an embedded video calling application that is able to use either the front or back camera over a Wi-Fi connection to communicate with another iPhone , the relative-generation iPod Touch, or any Mac computer runningMac Operating System. This is a more sleek, extra feature packed edition of the any phone, complete with a high resolution retina display, face time, improved 8MP camera with flash, a front camera for videocalls High-definition video recording, as well as improving the battery life! Considering so many attractive functions , how can we resist to have one? 介绍iphone英语作文篇四The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple. The first iPhone was unveiled by former Apple CEO Steve Jobs on January 9, 20xx,and released on June 29, 20xx.The 5th generation iPhone, the iPhone 4S, was announced on October 4, 20xx, and released on October 14, 20xx, two days after the release of iOS 5.0, the Apple operating system for handheld devices.An iPhone can function as a video camera (video recording was not a standard feature until the iPhone 3GS was released), a camera phone,a portable media player, and an Internet client with email and web browsing capabilities, can send texts and receive visual voicemail, and has both Wi-Fi and 3G connectivity.The user interface is built around the devices multi-touch screen, including a virtual keyboard rather than a physical one. Third-party as well as Apple application software is available from the App Store, which launched in mid-20xx and now has over 500,000 apps approved by Apple.These apps have diverse functions, including games, reference, GPS navigation, social networking, security and advertising for television shows, films, and celebrities.There are five generations of iPhone models, each accompanied by one of the five major releases of iOS (formerly iPhone OS).The original iPhone was a GSM phone that established design precedents like screen size and button placement that have persisted through all models. The iPhone 3G added 3G cellular network capabilities and A-GPS location. The iPhone 3GS added a compass, faster processor, and higher resolution camera, including video recording at 480p.The iPhone 4 has a rear facing camera (720p video) and a front facing camera (at a lower resolution) for FaceTime video calling and for use in other apps like Skype.In 20xx the iPhone 4 was voted the Best Mobile Phone On Earth. The iPhone 4 featured a higher-resolution 960x640 display; it was released on June 24, 20xx.In the U.S., ATT was the only authorized carrier until February 10, 20xx, when a CDMA version of the iPhone 4 launched for Verizon. On October 4, 20xx, Apple announced the iPhone 4S.The iPhone 4S added a higher resolution camera (8 megapixel) with 1080p video recording, face detection, and video stabilization, a faster, dual core processor, world phone capability (allowing a single handset to operate on networks based on both GSM/UMTS and CDMA technologies), and a natural language voice control system called Siri.It will be available in 16 GB and 32 GB as well as a new 64 GB capacity. It was also announced that in the U.S. Sprint would begin carrying the iPhone 4 and iPhone 4S and C Spire Wireless announced that it would be carrying the iPhone 4S as well.。

关于推销苹果的英语作文English: Selling apples can be a profitable business venture due tothe high demand for this nutritious fruit. To successfully sell apples, it is important to focus on marketing strategies such as creating appealing packaging, setting competitive prices, and ensuring high quality and freshness of the apples. Utilizing social media platforms and online marketplaces can also help reach a wider audience and increase sales. Building relationships with local grocery stores and farmers markets can provide additional avenues for selling apples. Offering promotions and discounts can attract customers and encourage repeat purchases. Additionally, highlighting the health benefits of apples, such as being rich in vitamins and antioxidants, can appeal to health-conscious consumers. By implementing these strategies, selling apples can be a lucrative business opportunity.中文翻译: 销售苹果可以是一个有利可图的商业投资，因为人们对这种营养丰富的水果有很高的需求。

苹果SWOT分析优势 (Strengths)- 强大的品牌形象：苹果是全球最具有品牌价值的公司之一，其品牌形象影响力广泛，为其产品带来了很高的认可度和忠诚度。

- 创新的产品设计：苹果以其创新的产品设计而闻名，不断推出具有差异化竞争优势的产品，例如iPhone、iPad和Mac电脑。

- 卓越的用户体验：苹果产品注重用户体验，通过简洁、直观且易于使用的界面设计，为用户提供了出色的体验。

- 强大的研发能力：苹果在研发方面拥有强大的能力和资源，能够持续推出创新产品，并满足用户不断变化的需求。

劣势 (Weaknesses)- 高昂的产品定价：苹果产品的定价相对较高，使其产品相对于竞争对手的某些产品不够价格竞争力。

- 依赖于特定供应链：苹果对于一些关键零部件的供应链存在依赖，如处理器芯片，可能受到供应链中断和价格波动的影响。

- 产品线单一：苹果主要以手机、电脑和平板电脑为核心产品，相对于其他竞争对手，产品线较为单一，可能限制公司的市场多样性。

机会 (Opportunities)- 发展新产品类别：苹果可以进一步扩展产品线，涉足新的产品类别，如智能家居、虚拟现实或增强现实设备等领域。

- 扩张国际市场：苹果可以进一步扩张国际市场，特别是在发展中国家和新兴市场中，利用其品牌和产品优势来获得更多市场份额。

- 联合营销合作：苹果可以与其他公司进行联合营销合作，共同推出整合了多个品牌和产品的创新解决方案，以增加市场吸引力。

威胁 (Threats)- 激烈的竞争：苹果面临来自其他科技巨头和其他竞争对手的激烈竞争，这可能对其市场份额和利润率造成威胁。

- 技术变革的风险：科技行业变化迅速，新技术的出现可能对苹果的产品和市场地位造成威胁，如人工智能、5G技术等。

- 法律和监管限制：苹果在全球范围内面临各国的法律和监管制约，如数据隐私问题、知识产权保护等，这可能对其业务运营和形象造成不利影响。

这份SWOT分析旨在从内部和外部环境角度评估苹果的优势、劣势、机会和威胁。

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Apple's unique sales strategy of: SteveTobak Source: Business network ofexcellence 2010-6-13Tags: Apple online store sales strategyFrom the Direct and channel pricing strategy to retail and online stores, Apple in the consumer electronics company in a unique way different from other sales of their products . If you know the "channel" the meaning of the word, you know it is definitely not an easy thing. But it achieved, and very successful. This raises two interesting questions:First, other companies are able to "sell the same as Apple," or Apple's sales and channel strategy is only to apply to Apple? Second, the structure is permanent? Or Apple will eventually lose control of pricing and channels, loss of their status?Let's take a closer look it. First, take a look at Apple's sales and channel strategy is unique:Apple never discounts through direct sales channels.The company does sell some refurbished products discount, the price of these products are relatively cheap, but this is not a "sale" prices, but called holiday specials like the name of the first.Apple distributor price is very stable.Although the manipulation of prices (the price of sales to end users) is illegal, but Apple is still trying to control retail prices, it remained at a stable level. They may profit by the distributors control meager in comparison, does not offer volume discounts and other methods for different distributors in accordance with the same price as the same product.Apple's retail and online stores are very unique.They play more the role of education and support, not sales. They are very simple, even a little too far simpler to at least the most clear sign of providing information. They givepeople the impression that a lot of people there to help you, and no one there waiting to sell you anything.Apple products are very unique position.In part, this approach is feasible, Apple retailers like their products to sell as a distinct species, rather than their products and competing products side by side together, both in the store shelves or online stores alike. For example, there is a Best Buy online forum called "iPad and Tablet PCs". Their position is unique, and are placed separately.Now, the product positioning is different from the competitors; maintain a high degree of channel control, to maintain a high priced products in order to maintain the status of the strategy is not new. In fact, it has become the Holy Grail of sales.Many companies try to do a lot of products are also used such a strategy, and with varying degrees of success, including Intel processors, Microsoft's software, Tiffany jewelry, Swarovski crystal Dyson vacuum cleaner, the founder of each product category are trying to adopt a similar strategy, from the wine, watch the ** and knives, and so forth.In each of the above example, the Holy Grail to use this type of sales strategy, must have the same five factors:1. Demand and limited supply2. Unique value proposition with a sense of superiority or brand image3. Feel, or the implementation of a monopoly has been formed4. High enough profit to support a strong channel support structure5. Clear, top-down sales / channel strategy and the implementation of disciplineEven so, in order to implement such a strategy a long time is almost impossible.The system sooner or later collapse. Sooner or later things will change: perhaps the competitive environment has changed, and perhaps intellectual property protection expires, there is a new product or innovation , as society changed, even the government's management of the Ordinance haschanged. Sometimes, even the company itself will also want to break this rule, in order to accelerate profitable growth.In short, with certain conditions, these policies can be successful. However, these conditions will occur over time to change.So, if you have a company, and has already had more than a product of five factors, then you should do everything we can to build airtight sales channels and pricing strategies, and as long as possible to maintain this system work. To go ahead, sell products like apples, of course, that you can. But you should always observe the market situation, because these factors will change over time, you need to change before they are aware of this change, and plan ahead.For Apple, too.。

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打破创新疆界，从外部寻求创意
• 成立专门组织监视、识别外部技术
宝洁公司拥有50多名“技术企业家”，他们借助复杂的搜索 工具查看上亿网页、全球专利数据库和科学文献，以大海
捞针的方式找到或许对公司有利的重大技术突破。
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打破创新疆界，从外部寻求创意
• 在互联上加入3个科学家网络：
⑴网，将50多万名研究人员联结在一起， 成为宝洁的创新服务提供商，从世界各地得到各种建 议性的解决方案。SpinBrush电动牙刷技术就是宝洁 2001年从发明家约翰.奥谢尔手中买来的，销售额达到 了 1.6 亿美元，成为美国最畅销的牙刷 。
• 开放创新体系将吸纳更多的创新要素，形成以创 新利益相关者为基准的多主体创新模式。
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利益相关者之一：全体员工
人人都可以成为出色的创新者 企业应该重视普通员工的创新潜力，激发和培育
普通员工的创新积极性，增强创新活力。 创新不再只是企业研发人员的专利，而应是全体
员工共同的行为。
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利益相关者之二：领先用户
领先用户掌握着特殊的经验，许多重要的创新开 始由领先用户提出新产品概念，甚至领先用户已 经开发出产品原型
通过与创新用户的联系能获取新的技术能力，了 解相关技术发展趋势，扩展技术联系网络
在许多领域，用户是创新者。
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技术扩散的S曲 线和采用者类别
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利益相关者之三：供应商
让供应商参与新产品的初期设计和开发，供应商与制造商 互补的技术和能力相结合以及在开发的早期阶段对多种思 想的评估，能大大地减少开发时间，缩短创新周期和提高 创新效率
• 内部研发被认为是企业有价值的战略资产，是企 业提升核心竞争力和维持竞争优势的关键所在， 甚至是竞争对手进入众多市场的巨大阻碍。

前言里面有些是俺借鉴的，有些是寡人自己写的，保证各位狼图腾的帅哥靓女们认真学完之后，如果以后离开阿里巴巴就可以冒充熟手去应聘外贸业务员了，态度冷静的话就不会露馅，嘿嘿。

第一节几个基本概念【什么是外贸】外贸用英文叫Foreign Trade或者Extern Trade，简单点讲就是跟外国人做生意。

【做外贸业务需要什么条件】懂英文。

不一定非得要六级专八那么厉害...看得懂数字、年月日、长短好坏以及跟你做的产品相关的一些专业名词，再买本汉英字典和《金山词霸》等电脑字典软件来帮忙,就可以开始做外贸了。

当然，英文越好，做生意越方便,所以要注意积累,平时没事的时候,也该抽空学点儿洋文化。

【出口外贸的整个过程是怎样的】询盘--签合同--商检&报关---核销---退税【为什么要报告交易情况呢】因为国际上对外贸管理都比较严格，货物出国前常常要检验，取得批文；拿到的钱款要申报等等。

此外，国家鼓励出口，报告交易情况就可以享受优惠政策。

报告交易状况不是最后进行的，而是贯穿于整个外贸过程中。

主要跟四个部门打交道：进出口商品检验检疫局：交货前请他们验货，并出具品质证书。

这个过程叫“商检”。

海关：商检以后，向海关申报出口，然后运出去。

这个过程叫“报关”。

外汇管理局：收到钱以后向外汇管理局报告。

这个过程叫“核销”。

国税局：出口以后申报，取得退返税款等优惠。

这个过程叫“退税”。

外贸和国内做生意在本质上并没有太多的差异，只是需要在外贸操作中跟几个政府部门打个交道而已。

【小结】通过本节的学习准备，我们已经了解了常见的出口外贸全过程：谈生意---备货---请商检局检验货物---向海关申报出口----把货物运输出国交给客户---从客户那里取得货款----向外汇管理局申报---向国税局申报实际上，并不是每个环节都要你自己去做。

市面上有很多专业公司，他们可以帮助你做其中的一项或几项工作。

比如，货物运输代理公司可以帮你“报关”和“运输”，银行可以帮你取得货款，出口代理公司可以帮你“商检”以及向外汇局和国税局申报等等---实际上，出口代理公司能做的事情如此之多，以至于你甚至只需要谈生意，然后把所有的事情都交给他们帮忙打理，你把货物交给他们，他们收到国外的货款以后，兑换成人民币给你。