英文可行性报告范文
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可行性研究报告英文范文1. IntroductionThe purpose of this feasibility study report is to assess the potential for developing a new online delivery service for groceries. The report will examine the current market conditions, consumer trends, competitive landscape, regulatory environment, and technical requirements to determine the viability and potential success of such a venture.2. Market AnalysisThe grocery delivery market has seen significant growth in recent years, driven by changing consumer habits and the increasing popularity of online shopping. The COVID-19 pandemic has also accelerated the shift towards online grocery shopping, as more consumers are opting for the convenience and safety of having their groceries delivered to their doorstep.According to a report by Statista, the global online grocery market is projected to reach $666 billion by 2023, with a compound annual growth rate of 17.5%. In the United States, online grocery sales are expected to reach $250 billion by 2025, accounting for 21.5% of total grocery sales.The competitive landscape is also evolving, with traditional grocery retailers, online marketplaces, and tech companies all vying for a share of the market. Amazon, Walmart, and Instacart are some of the key players in the online grocery delivery space, and their aggressive expansion and investment in technology and logistics have raised the bar for new entrants.3. Consumer TrendsThe shift towards online grocery shopping is being driven by several key consumer trends, including convenience, time-saving, safety, and personalization. More consumers are looking for ways to streamline their shopping experience and have their groceries delivered to their doorstep, saving them time and effort.There is also a growing demand for personalized and curated shopping experiences, with consumers seeking out niche and specialty products that may not be available in their local grocery store. Additionally, the increasing focus on health and wellness has led to a rise in demand for organic, natural, and sustainable products.4. Regulatory EnvironmentThe regulatory environment for online grocery delivery varies by region and country, and it is important to understand the legal and compliance requirements for operating in the market. This includes food safety regulations, licensing and permitting, data privacy and security, and labor laws.In the United States, online grocery delivery services are subject to regulations by the Food and Drug Administration (FDA), the Department of Agriculture (USDA), and local health departments. There are also specific regulations for the transportation and handling of perishable goods, which must be considered when setting up a delivery operation.5. Technical RequirementsThe success of an online grocery delivery service is contingent on the deployment of robust and scalable technology infrastructure. This includes a user-friendly website and mobile app for ordering, a backend system for inventory management and order fulfillment, and a logistics platform for delivery scheduling and tracking.The technical requirements also extend to the integration of payment gateways, customer relationship management (CRM) systems, and data analytics tools for understanding customer behaviors and preferences. The use of artificial intelligence (AI) and machine learning algorithms can also enhance the personalization and recommendation capabilities of the platform.6. Business ModelThe business model for the online grocery delivery service will need to take into account the cost structure, revenue streams, pricing strategy, and value proposition for customers. The cost structure will include expenses related to procurement, storage, packaging, delivery, technology, marketing, and customer service.Revenue streams can come from various sources, including product sales, delivery fees, subscription services, partnerships, and advertising. The pricing strategy will need to be competitive and flexible, taking into account the different customer segments and their willingness to pay for convenience and quality.The value proposition for customers will be centered around the convenience of ordering groceries from the comfort of their homes, the quality and freshness of the products, the range of options and customization, and the reliability and speed of the delivery service.7. Financial ProjectionsFinancial projections for the online grocery delivery service will need to be based on a thorough analysis of the market potential, cost structure, revenue streams, and investment requirements. Key financial metrics to consider include sales forecasts, gross margins, operating expenses, cash flow projections, and return on investment (ROI).The initial investment will cover the setup and development of the technology platform, procurement and stocking of inventory, marketing and promotion, hiring and training of employees, and operational expenses. The revenue projections will be based on the expected customer acquisition and retention rates, average order size, and frequency of purchases.8. Risk AssessmentThe online grocery delivery service will also need to assess and mitigate the potential risks and challenges associated with the business. This includes market risks such as competition, changing consumer preferences, and economic downturns, as well as operational risks such as supply chain disruptions, quality control issues, and delivery logistics.Other risks to consider include regulatory and compliance risks, cybersecurity and data privacy risks, and financial risks related to cash flow management, debt financing, and capital allocation. A risk management plan will need to be developed to identify, assess, and monitor the risks, as well as to implement strategies to mitigate and minimize their impact.9. ConclusionIn conclusion, the feasibility study has shown that there is significant potential for a new online grocery delivery service, driven by the growing demand for convenience, safety, and personalization in the grocery shopping experience. The market is ripe for disruption, and there is an opportunity to capture a share of the online grocery market by leveraging the latest technology and consumer insights.However, the venture will need to navigate challenges such as intense competition, regulatory complexities, operational logistics, and financial sustainability. A comprehensive business plan and execution strategy will need to be developed to address these challenges and to capitalize on the opportunities in the market.Overall, the feasibility study has provided a strong case for the potential success of the online grocery delivery service, and further analysis and planning will be required to bring the venture to fruition.。
英语可行性报告范文英文回答:Feasibility Report on the Establishment of a New Healthcare Facility.Executive Summary.The establishment of a new healthcare facility presents both opportunities and challenges. This feasibility report provides a comprehensive analysis to assess the viability of this project. The report considers factors such as market demand, financial resources, operational considerations, and regulatory compliance. The findings of this report indicate that the proposed healthcare facility is feasible with the right strategies in place to mitigate risks.Market Assessment.A thorough market assessment was conducted to analyze the need for a new healthcare facility. The study revealeda growing population with an increasing demand for healthcare services. The target market is underserved by existing healthcare providers, with long wait times and limited access to specialized care. The proposed facility would address these unmet needs by providing a comprehensive range of services in a convenient location.Financial Analysis.The financial analysis examined the costs associatedwith establishing and operating the proposed healthcare facility. The report estimates the initial investment, operating expenses, and revenue potential. The financial projections indicate that the project is financially viable, with positive cash flow and a reasonable return on investment over a five-year period.Operational Considerations.The operational plan outlines the organizationalstructure, staffing requirements, equipment needs, and quality assurance protocols for the proposed healthcare facility. The report addresses issues such as patient flow, staff training, and infection control to ensure the smooth operation of the facility.Regulatory Compliance.The proposed healthcare facility must comply with all applicable federal, state, and local regulations. The report reviews building codes, licensure requirements, and HIPAA compliance. The findings indicate that the facility can be designed and operated in accordance with all applicable regulations.Recommendations.Based on the findings of this feasibility report, the following recommendations are made:Proceed with the development of the proposed healthcare facility.Develop a comprehensive marketing plan to educate the target market about the facility.Secure financing through a combination of debt and equity investment.Establish strategic partnerships with other healthcare providers to enhance service offerings.Continuously monitor and evaluate the facility's performance to ensure ongoing success.Conclusion.The establishment of a new healthcare facility is a complex endeavor that requires careful planning and analysis. This feasibility report provides ample evidence to support the viability of the proposed project. By implementing the recommendations outlined in this report, the facility can successfully address the unmet healthcare needs of the target population and achieve its financialand operational objectives.中文回答:可行性报告,新建医疗保健机构。
可行性报告英语范文Feasibility Report for the Implementation of a New E-commerce Platform.1. Introduction.With the rapid growth of technology and the internet, e-commerce has become an integral part of our daily lives. The convenience, accessibility, and diversity of products offered by online stores have made them a preferred choice for consumers worldwide. Against this backdrop, the proposed project aims to introduce a new e-commerce platform that offers a seamless shopping experience to customers while providing business owners with a robust and user-friendly tool to market and sell their products. This feasibility report details the various aspects of the project, including its technical, financial, operational, and market feasibility.2. Technical Feasibility.The technical feasibility of the project is based onthe availability of mature and reliable technologies that can support the development and operation of the e-commerce platform. The platform will be built using modern web development frameworks and databases, ensuring scalability, security, and performance. Additionally, the use of cloud computing services will provide the necessaryinfrastructure to handle the high volumes of data andtraffic expected from the platform. The team has extensive experience in web development and e-commerce solutions, making the technical implementation of the project feasible.3. Financial Feasibility.The financial feasibility of the project has been analyzed based on projected revenue, costs, and profit margins. Initial investments will be required for the development, marketing, and operational costs of the platform. However, with the growth in user base and sales, the project is expected to generate significant revenue through commissions, advertisements, and other value-addedservices. A detailed financial plan has been developed, including breakeven analysis and profitability projections, which indicates that the project is financially feasible.4. Operational Feasibility.The operational feasibility of the project relies on the efficiency and effectiveness of the operations team in managing the platform's day-to-day operations. The teamwill be responsible for order processing, customer service, inventory management, and marketing activities. The proposed project has a clear operational plan that outlines the responsibilities, processes, and tools required to ensure smooth operations. Additionally, the use of automation and artificial intelligence technologies will enhance operational efficiency and reduce costs.5. Market Feasibility.The market feasibility of the project has been assessed through market research and analysis. The target market for the e-commerce platform is a broad segment of consumers whoprefer online shopping for its convenience and variety. The increasing penetration of the internet and smartphones, coupled with the rising demand for online shopping, provides a significant opportunity for the project. Additionally, the platform will offer unique features and a personalized shopping experience to differentiate it from existing competitors and attract customers.6. Conclusion.Based on the analysis and assessments conducted, the proposed e-commerce platform project is feasible in terms of technical, financial, operational, and market feasibility. The project has the potential to provide a valuable service to consumers and businesses while generating significant revenue and profits. The team has the necessary expertise and resources to implement the project successfully and bring it to market. Therefore, the project is recommended for approval and implementation.。
可行性分析报告英文你知道什么是可行性分析报告吗?项目可行性分析报告又可以称为项目可行性研究报告、可研报告,是一种格式比较固定的、用于向国家项目审核部门(如发展改革委员会)进行项目立项申报的商务文书。
那么可行性分析报告英文怎么写呢?以下是关于可行性分析的英文范文,欢迎阅读!可行性报告英文范文【1】feasibility report on collaboration with partner agency in paristo: bill baker, managing directorfrom: lily batesdate: april 2, 2009introductionthree days ago, i visited our partner agency in paris to see whether we could collaborate on a big marketing program for soda-taste.this report is to describe the situation and to demonstrate whether this program is feasible or not and to make recommendations about how we can work together on this important project with our partner agency in paris.methodologythe information was mainly achieved by observing personally what they were working on and discussing with their managers.findingsthe french agency is already working on the plans for the marketingcampaign now.they are very positive about the idea of working together with us.they propose an idea of a pan-european advertisement, that is, to use the same advertisement for promotion in different countries, but with local and famous actors in each country.conclusionsthe soda-taste program is very important to both of our markets and it,s very profitable across europe.this project looks feasible and beneficial, and it shows a high possibility for success.recommendationsthus, we should invite their ceo to join meetings to discuss budgets and begin planning the program as soon as possible, and decide on the time schedule with their i managers.可行性报告英文范文【译文】关于同巴黎贸易伙伴合作的可行性报告交与:比尔贝克总经理提交人:丽莉贝茨日期:2009年4月2日导言我于三天前去巴黎拜访了我们公司的贸易伙伴,探讨soda-taste品牌的大型营销项目合作的相关事宜。
英文范文可行性研究报告1. IntroductionThe purpose of this feasibility study report is to assess the viability of a new project or business idea. It aims to provide a thorough analysis of all the relevant aspects to determine if the project is achievable, profitable, and worth pursuing. This report will include an overview of the project, market analysis, technical assessment, financial projections, and risk analysis.2. Project OverviewThe project is to set up a new online clothing store targeting the millennial and Gen Z demographic. The store will offer a wide range of trendy and affordable clothing and accessories, with a focus on sustainability and ethical production. The target market will consist of young adults aged 18-35, who are environmentally-conscious and value fashion as a means of self-expression.3. Market AnalysisThe market for online clothing retail is highly competitive and constantly evolving. However, there is a growing trend towards sustainable and ethical fashion, especially among the younger generation. This presents a significant opportunity for a brand that can effectively communicate its values and differentiate itself from the competition. The target market is also highly active on social media, making digital marketing a crucial aspect of reaching potential customers.4. Technical AssessmentSetting up an online store requires a sophisticated e-commerce platform that is user-friendly and secure. The website needs to be optimized for mobile devices and integrate seamless payment options. Additionally, the supply chain and inventory management systems need to be efficient to ensure timely fulfillment of orders. The technical infrastructure also needs to support digital marketing efforts and analytics to track user behavior and sales performance.5. Financial ProjectionsThe financial projections will include a detailed breakdown of the initial investment required, operating costs, revenue forecasts, and profit margins. This will involve analyzing the costs of acquiring inventory, website development, marketing expenses, and ongoing operational expenses. The revenue forecasts will be based on market research and competitor analysis to estimate potential sales volumes and growth over time.6. Risk AnalysisThe risks associated with the project will be carefully evaluated. This will include potential challenges such as market saturation, changing consumer preferences, supply chain disruptions, and cybersecurity threats. Mitigation strategies will be outlined to address these risks and mini mize their impact on the project’s success.7. ConclusionBased on the analysis conducted, the feasibility study will conclude with a recommendation on whether the project is viable and should be pursued. This will be informed by a holistic assessment of t he project’s market potential, technical requirements, financial projections, and risk analysis.In conclusion, this feasibility study report will provide a comprehensive analysis of the proposed online clothing store project, offering insights into the market opportunity, technical requirements, financial viability, and risk factors. This will enable stakeholders to make informed decisions on whether to proceed with the project and identify the key success factors required for its implementation.。
英语可行性研究报告范文模板英文回答:Feasibility studies are an essential part of any project or business venture. It helps to determine whether a project is viable and worth pursuing. In my opinion, conducting a feasibility study in English is definitely a good idea for several reasons.Firstly, English is the most widely spoken language in the world. By conducting a feasibility study in English, you can reach a larger audience and potentially attract more investors or partners from different countries. This can greatly increase the success rate of your project.Secondly, English is the language of international business and communication. By presenting your feasibility study in English, you can demonstrate your professionalism and credibility to potential stakeholders. It shows that you are serious about your project and willing to go theextra mile to ensure its success.Moreover, conducting a feasibility study in English can also help you access a wealth of resources and information that may not be available in other languages. Many research papers, case studies, and industry reports are written in English, so being able to understand and analyze them can give you a competitive edge.Overall, I believe that conducting a feasibility studyin English is a smart choice for anyone looking to launch a successful project or business venture.中文回答:可行性研究对于任何项目或商业计划来说都是至关重要的一部分。
英文可行性报告范文英文回答:Feasibility Report.Introduction.The purpose of this feasibility report is to assess the viability of a new project or initiative. It will consider the technical, economic, environmental, and social factors involved in the project and will make recommendations on whether or not to proceed with the project.Project Description.The proposed project is a new manufacturing facility that would produce a new line of products. The facility would be located in a rural area, and it is expected to create 100 new jobs. The total cost of the project is estimated to be $10 million.Technical Feasibility.The project is technically feasible. The company has the necessary expertise and resources to design, build, and operate the facility. The company has also conducted a site assessment and determined that the site is suitable for the project.Economic Feasibility.The project is economically feasible. The company has conducted a market analysis and determined that there is a demand for the new product line. The company has also developed a financial plan that shows that the project is profitable.Environmental Feasibility.The project is environmentally feasible. The company has conducted an environmental impact assessment and determined that the project will not have a significantimpact on the environment. The company has also developed a plan to mitigate any potential environmental impacts.Social Feasibility.The project is socially feasible. The project will create 100 new jobs, which will benefit the rural community. The company has also developed a plan to engage with the community and address any concerns that they may have about the project.Conclusion.Based on the findings of this feasibility report, it is recommended that the company proceed with the project. The project is technically, economically, environmentally, and socially feasible, and it is expected to be a success.中文回答:可行性报告。
可行性研究报告英文版1. IntroductionThis feasibility study report aims to analyze the feasibility of establishing a new restaurant in the downtown area of a city. The report will include an analysis of the market, the location, the target customers, competition, marketing strategies, financial projections, and risk analysis. The purpose of this study is to determine whether the proposed restaurant project is viable and can generate a positive return on investment.2. Market AnalysisThe restaurant industry in the city is highly competitive, with a variety of dining options ranging from fast food to upscale restaurants. The demand for dining out is high, especially in the downtown area where there is a concentration of office buildings, shopping centers, and tourist attractions. The target market for the proposed restaurant would be young professionals, tourists, and local residents looking for a casual dining experience.3. Location AnalysisThe proposed location for the restaurant is in a high-traffic area in the downtown district, with easy access to public transportation and parking facilities. The surrounding area is known for its vibrant nightlife and dining scene, making it an ideal location for a new restaurant. The proximity to office buildings and shopping centers also presents an opportunity for catering to the lunch crowd and shoppers.4. Target CustomersThe target customers for the proposed restaurant would be young professionals aged 25-40, tourists visiting the city, and local residents looking for a casual dining experience. The restaurant would offer a diverse menu with options for vegetarians, vegans, and meat lovers, catering to a wide range of dietary preferences.5. Competition AnalysisThe restaurant industry in the city is highly competitive, with a variety of dining options ranging from fast food to upscale restaurants. There are several established restaurants in the downtown area that cater to a similar target market. However, the proposed restaurant would differentiate itself by offering a unique menu, a modern and trendy ambiance, and excellent customer service.6. Marketing StrategiesTo attract customers and build brand awareness, the proposed restaurant would implement a variety of marketing strategies, including social media marketing, influencer partnerships, local advertising, and promotions. The restaurant would also focus on creating a strong online presence through a user-friendly website and online ordering platform.7. Financial ProjectionsBased on the market analysis and competition analysis, the financial projections for the proposed restaurant project indicate that it has the potential to generate a positive return on investment within the first year of operation. The projected revenue, expenses, and profitability are outlined in the financial statements included in this feasibility study report.8. Risk AnalysisDespite the positive outlook for the proposed restaurant project, there are several risks and challenges that need to be considered, including fluctuating food costs, changing consumer preferences, competition, and economic uncertainty. To mitigate these risks, the restaurant would implement a risk management plan and regularly monitor key performance indicators.9. ConclusionIn conclusion, based on the findings of this feasibility study report, the proposed restaurant project appears to be viable and has the potential to be successful in the downtown area of the city. The market analysis, location analysis, target customers, competition analysis, marketing strategies, financial projections, and risk analysis all point towards a positive outcome for the project. However, further research and planning are required to ensure the successful launch and operation of the restaurant.。
可行性研究报告英文模板1. IntroductionThe purpose of this feasibility study is to evaluate the potential success of a new project or business venture. It involves analyzing various factors such as economic, technical, legal, and operational aspects to determine whether the project is viable and practical. This report will outline the findings and recommendations based on the study conducted for the proposed project.2. Executive SummaryThis section provides a brief overview of the feasibility study, including the purpose, scope, methodology, and key findings. It highlights the main points of the report and the conclusions drawn from the analysis.3. Project DescriptionDescribe the proposed project or business venture in detail. This may include the objectives, scope, target market, products or services, location, and any other relevant information. 4. Market AnalysisConduct a thorough analysis of the target market to determine the demand, size, growth potential, competition, and trends. This may involve researching industry reports, customer surveys, and interviewing key stakeholders.5. Technical FeasibilityAssess the technical requirements and capabilities needed to implement the project. This may include evaluating the availability of resources, technology, infrastructure, and expertise.6. Financial FeasibilityConduct a financial analysis to determine the cost, revenue, and profitability of the project. This may involve preparing financial projections, cash flow analysis, break-even analysis, and sensitivity analysis.7. Economic FeasibilityEvaluate the economic impact of the project on the stakeholders, community, and economy. This may involve assessing the job creation, tax revenue, and other benefits or costs associated with the project.8. Legal and Regulatory FeasibilityReview the legal and regulatory requirements that may affect the project. This may include compliance with laws, permits, licenses, contracts, and any potential risks or liabilities.9. Operational FeasibilityAssess the operational aspects of the project, such as the organizational structure, staffing requirements, management systems, and logistical considerations.10. ConclusionSummarize the key findings and conclusions from the feasibility study, including the overall feasibility of the project and any recommendations for further action.11. RecommendationsProvide recommendations for the next steps, such as proceeding with the project, modifying the plan, conducting further research, or abandoning the project.12. AppendicesInclude any additional information, data, or supporting documents that were used in the feasibility study.The feasibility study report serves as a valuable tool for decision-making, providing comprehensive insights and recommendations to determine the viability of a project or business venture. It helps stakeholders evaluate the risks and benefits, make informed decisions, and develop an effective implementation plan.。
可行性报告英语范文Feasibility Report.I. Executive Summary.This feasibility report examines the viability of [project name] based on a comprehensive analysis of its technical, economic, and operational aspects. The report concludes that the project is feasible with certain recommendations and considerations outlined in the following sections.II. Technical Feasibility.The proposed technology for [project name] is commercially available and has been proven effective in similar applications. A detailed technical assessment has been conducted to evaluate the system's capabilities, performance, and reliability. The findings indicate that the technology is suitable for the intended purpose andmeets the project requirements.III. Economic Feasibility.A financial analysis has been performed to assess the economic viability of the project. The analysis includes projections of capital costs, operating expenses, and revenue streams. The results indicate that the project is financially attractive and has a positive net present value.IV. Operational Feasibility.The project's operational feasibility has beenevaluated through an analysis of the required resources, including personnel, equipment, and infrastructure. The findings suggest that the project can be successfully implemented and operated with the necessary resources.V. Environmental Impact.An assessment of the project's potential environmental impacts has been conducted. The findings indicate that theproject is expected to have minimal negative impacts on the environment. Mitigation measures have been proposed to address any potential concerns.VI. Recommendations.Based on the analysis presented in this report, the following recommendations are made:1. Proceed with the implementation of the project as outlined in the feasibility report.2. Seek funding from external sources to supplement the project's budget.3. Establish a project team with the necessary expertise to oversee the implementation and operation of the project.4. Implement a monitoring and evaluation plan to track the project's progress and make necessary adjustments.VII. Conclusion.The overall conclusion of the feasibility report isthat [project name] is feasible and has the potential to be successful. With the implementation of the recommendations outlined above, the project can achieve its objectives and benefit the target population.中文回答:I. 执行摘要。
英文可行性报告范文论文对于每个大学生和读过大学的人来说,应该是一个非常熟悉的词,因为它关系到你能否顺利毕业,能否拿到别学位证和毕业证,也关系到工作问题。
那么什么是论文?用专业术语来讲:论文常用来指进行各个学术领域的研究和描述学术研究成果的文章,简称之为论文。
它既是探讨问题进行学术研究的一种手段,又是描述学术研究成果进行学术交流的一种工具。
按照我们现在本科学生的想法说,就是写一篇符合大学里毕业要求的文章,给导师看,导师觉得可以说通过后再经学校安排的答辩(就是问你关于论文里的问题),答辩通过之后就算你完成了毕业论文。
对于研究生来说是研究生3年(有的是2或者2.5年)所学东西的总结,基本步骤差不多,只是过程相对要严格很多,需要另外做试验,采集数据(就是把试验过程中得到的图片,像细胞分裂的图片之类的。
还有一些试验中得到的数字,比如高度,速度)。
当然毕业论文都是他们要过得一个砍,或者说是一个毕业的必要前提条件。
我本科毕业时候,很多同学对毕业论文根本找不到头绪,整体忙里忙外却不知道在做什么,论文还没有一点进展没有直到邻近提交论文结点的时候,才会糊里糊涂的凑出一篇文章交上去,最后被学习要求二次答辩,很尴尬也很没面子。
毕业论文到底该怎么写?毕业论文包括:开题报告、文献综述、论文提纲、文献翻译、论文,下面就这几个方面具体阐述。
首先是开题报告我用市场营销举例具体如下:论文题目:制约企业开展绿色营销的因素及其对策论文选题的理由或意义:21世纪科技的高速发展给经济带来了高速增长,但是生态环境却遭到极大强度的破坏,人们开始担心自己的生存环境,于是逐渐开始自觉地保护环境,慢慢地变成一种自律行为,这是更加注重无污染和环保的一种理性消费。
在这种消费观念的指导下,绿色营销观念由此而生,并且在21世纪的市场营销中逐渐占居主流地位。
随着经济社会的快速发展,人们对健康和环保日益关注,绿色消费日益崛起,绿色营销成为企业与时俱进、实现长远发展的重要举措。
目前,我国企业必须考虑如何适应并且赶超这一趋势,努力使企业的核心竞争力转移到绿色营销上来,这将关系到企业的长远发展。
而且我觉得绿色这个话题比较贴近我们的生活,最近,环境问题以及食品安全等问题日益严重,我们应该引起高度重视。
因此,本文从绿色营销的基本概念着手,根据我国企业目前的状况,分析了绿色营销带给企业的影响以及制约我国企业开展绿色营销的各种因素,最后,对企业如何开展绿色营销提出了可行性的应对措施。
学术回顾:关于绿色营销已有的研究主要有:一、《市场营销学》吴健安在《市场营销学》里面阐明:绿色营销主要是指在营销活动中,谋求消费者利益、企业利益与环境利益的协调,既要充分满足消费者的需求,实现企业利润目标,也要充分注意自然生态平衡。
绿色营销包括绿色调研,绿色市场细分,目标市场选择,绿色营销组合策略,绿色标志等。
绿色营销的核心是企业改变传统的营销观念,与环境相协调,树立可持续的发展观念,通过改进原有的落后的生产理念,开发绿色产品,最后既满足消费者的各种需求,又履行好保护环境的义务。
除此之外,绿色营销还包括鼓励消费者进行绿色消费。
二、《市场营销学》第二版市场营销学是一门建立在经济科学、行为科学和现代管理理论基础之上的应用科学,。
在社会主义市场经济的条件下,市场营销理论、方法和技巧,不仅广泛应用于企业和各种非营利组织,而且已经涉及 ___生活的各个方面。
书中涵盖了工商管理类专业本科所掌握的基本知识、基础理论和技能知识,并介绍了一些新的领域和新概念,实用性非常的强。
三、《市场营销学通论》是中国人民大学出版社出版,管理学博士郭国庆主编。
全书从当代市场营销理论与实务发展的现状出发,全面介绍了市场营销的基本理论、策略和方法,涵盖了工商管理类专业学习市场营销所应掌握的知识点、基础理论与基本技能。
其中对市场营销环境的分析,对于企业内外营销环境的变化趋势,识别由于环境变动而造成的机会和威胁等的阐述比较系统,以及对市场营销策略应用时应注意的环境分析问题等对于文章的写作有很大的指导作用。
框架结构:一、引言二、绿色营销概述(一) 绿色营销的基础概念(二) 绿色营销的发展现状及前景三、绿色营销对企业的影响(一) 绿色营销对企业宏观环境的影响(二) 绿色营销对企业微观环境的影响(三) 企业开展绿色营销的重要性四、制约企业开展绿色营销的因素(一) 企业营销中存在的问题(二) 生产管理方式滞后(三) 缺乏消费群体的支持(四) 企业自身不愿花费更高的成本五、企业开展绿色营销的应对措施(一) 优化营销策略(二) 改善生产管理(三) 加大宣传力度(四) 企业自身增强社会责任感六、结束语___主要观点:在科技迅猛发展的环境下,人们的生活水平不断提高,越来越趋向于选择绿色、健康、低碳、节能的产品。
所以,企业必须从根本上转变粗放型经济增长方式,在依靠协调企业、顾客和竞争者来获取利益的同时,更要重视外部自然环境的状况,让企业走上低投入、低消耗、低污染、高收益的道路。
并针对消费者的需求,努力优化自己的营销策略: 收集绿色信息,定位绿色市场;开发绿色产品,实行清洁生产;建立稳定的绿色营销渠道;做好绿色促销活动。
改善生产管理,加大宣传力度,增强社会责任感,树立有偿使用环境和节约资源的观念。
同时,加大科研投入,实现生产技术的创新,从而降低成本,降低绿色产品的价格,从而更好的打入市场。
政府也应该大力建设绿色文化,努力提高公众的环保意识,进而转变他们的消费观念,也可以制定一些规章制度来以监督、引导和规范消费行为。
还有,最好能定期通过一些媒体宣传环境保护和可持续发展关系。
除此以外,理论界最好也要展开研讨,引起公众广泛关注,或者可以把这种理念纳入教学课程直接对公众进行教育。
企业开展绿色营销,有利于 ___的发展和人民生活质量的提高。
要实现我国 ___又好又快可持续地发展,政府、企业、消费者以及社会的共同努力一个都不能少。
政府必须积极引导和推动社会舆论,努力转变消费者的传统消费观,引导企业树立绿色观念,只有这样,才能使绿色营销在我国逐步发展壮大,使企业获得更大的利益,让消费者享有健康环保的消费,最终推动我国的可持续发展。
主要 ___目录序号作者文章题目(书目) 期刊名称(出版单位)、时间[1] 顾旸我国绿色营销理论与实践十年回顾经济纵横,xx(7):61-63[2] 魏明侠,司林胜,孙淑生绿色营销的基本范畴分析江西社会科学,xx, 6:88-90[3] 严行方绿色经济中华工商联合出版社,xx:5-17[4] 刘敏,牟俊山绿色消费与绿色营销光明日报出版社,xx:43-78[5] 黄晓倩关于绿色营销的几点思考商业营销,xx,1:21-24[6] 周静怡,岳洋绿色营销:企业营销战略新趋势商业研究,xx(7):45-47[7] 万后芬企业必须重视绿色营销营销天地,1994,1:19-22[8] 吕荣胜绿色营销---21世纪先进的营销方式经济纵横,2000 ,9:43-44[9] 蒋涢我国推行绿色营销战略的必要性及措施石家庄经济学院学报,2000,12,23(6):569-572[10] 于勇,何志毅绿色营销发展现状及国内绿色营销的发展途径中国企业家 xx 9[11] 魏明霞,曾勇,司林胜绿色营销的外部性分析经济师,xx,2:49-50[12] 郭晓彤我国绿色营销问题及发展对策研究天津财经大学,xx,5.[13] 胡芳肖,王育宝制约我国企业开展绿色营销的深层原因及其对策宁夏党校学报,xx,5 (3)[14] 张庆亮,王文举论我国发展绿色营销的问题及对策经济理论与经济管理,1997,5:66-70[15] 胡金林,颜弘从“两个维度”重新审视发展绿色营销的意义科技创业月刊,xx,8:64[16] 郑书莉国际绿色营稍一我国企业进占国际市场战略选择武汉理工大学,xx,12[17] Michael Jay Polonsky An Introduction To Green Marketing Electronic Green Journal, Produced by eScholarship Repository,1994[18] Jeffrey A Framework for Understanding Conservation Development and Its Ecological Implications Jeffrey Milder BioScience, Vol. 57, No. 9 (Oct., xx), pp. 757-768论文写作中文献综述怎么写一、什么是文献综述?文献综述是研究者在其提前阅读过某一主题的文献后,经过理解、、融会贯通,综合分析和评价而组成的一种不同于研究论文的文体。
二、文献综述的写作要求1、文献综述的格式文献综述的格式与一般研究性论文的格式有所不同。
这是因为研究性的论文注重研究的方法和结果,而文献综述介绍与主题有关的详细资料、动态、进展、展望以及对以上方面的评述。
因此文献综述的格式相对多样,但总的来说,一般都包含以下四部分:即前言、主题、总结和 ___。
撰写文献综述时可按这四部分拟写提纲,再根据提纲进行撰写工作。
前言,要用简明扼要的文字说明写作的目的、必要性、有关概念的定义,综述的范围,阐述有关问题的现状和动态,以及目前对主要问题争论的焦点等。
前言一般200-300字为宜,不宜超过500字。
正文,是综述的重点,写法上没有固定的格式,只要能较好地表达综合的内容,作者可创造性采用诸多形式。
正文主要包括论据和论证两个部分,通过提出问题、分析问题和解决问题,比较不同学者对同一问题的看法及其理论依据,进一步阐明问题 ___和作者自己的见解。
当然,作者也可从问题发生的历史背景、目前现状、发展方向等提出文献的不同观点。
正文部分可根据内容的多少可分为若干个小标题分别论述。
小结,是结综述正文部分作扼要的总结,作者应对各种观点进行综合评价,提出自己的看法,指出存在的问题及今后发展的方向和展望。
内容单纯的综述也可不写小结。
___,是综述的重要组成部分。
一般 ___的多少可体现作者阅读文献的广度和深度。
对综述类论文 ___的数量不同杂志有不同的要求,一般以30条以内为宜,以最近3-5年内的最新文献为主。
2、文献综述规定1)为了使选题报告有较充分的依据,要求硕士研究生在论文开题之前作文献综述。
2)在文献综述时,研究生应系统地查阅与自己的研究方向有关的国内外文献。
通常阅读文献不少于30篇,且文献搜集要客观全面3)在文献综述中,研究生应说明自己研究方向的发展历史,前人的主要研究成果,存在的问题及发展趋势等。
4)文献综述要条理清晰,文字通顺简练。
5)资料运用恰当、合理。
文献引用用方括号[ ]括起来置于引用词的右上角。