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新视野⼤学英语（3）讲稿Unit5Unit 5Unit 5 Section A Graceful HandsI. GreetingsII. Review:Have a dictation of the new words from Unit 4:approve, affection, exaggerate, version, fame, solemn, inspire, stretch, settlement, reputation, contract, evolve, astonish, annual, bare, distinct, comprise, imaginary, feature, illustration, influential, plunge, gratitude, distributionIII. Start the new lesson:1. IntroductionMrs. Clark was seriously ill and would die soon. She was just a skeleton at that time. The nurse accompany her finishing her rest of life. She was the mother of seven, grandmother of eighteen and a concert piano player. Her graceful hands impressed the nurse greatly.2. Discourse analysis:Part I (Paras 1-4): The lean Mrs. Clark was dying.Part II (Para 5): The nurse looked after her, who was too weak for anything.Part III (Paras 6-7): The exchange between the nurse and Mrs. Clark.Part IV (Para 8): The nurse was glad that she was there when Mrs. Clark died.Part V (Para 9): After Mrs. Clark died, the nurse knew what she was.Part VI (Para 10): Mrs. Clark’s hands impressed the nurse greatly.3. language points:1. precede: v. 1) come or go just in front ofHe came into the room preceded by a small dog.2) be earlier thanThe week that preceded National Day had seen days of heavy rain.2. decay: n. the action or state of gradually going badDental/tooth decay in children is a common phenomenon all over the world.vi. 1) become bad; rotThe cabbage had already started to decay.2) fall to a worse state; lose health, power…At that time, the Roman Empire had already decayed.As people grow old, they will decay mentally as well as physically.3. slide: v. 1) (cause to) move smoothly—slidThe children slid around on the polished floor.2) ( cause to ) move quietlyTom slid out of the house when no one was noticing.An elderly lady slid into the seat when the movie had already started.3) slide intoThe boy slid into the bad habit of smoking.4) gradually change to a worse state or conditionDon’t sell your stocks just because the price starts to slide.The prices of small computers slide fast.n. slide showPresentations with overhead projection or slides may soon look old-fashioned.4. ease: v. 1) relieve; lessenTake this medicine and it will ease the pain./ The aspirin eased his headache.2) make more comfortableI eased her mind by telling her that the children were safe.n. 1) leisure; peace of mindThe retired couple lived a life of ease.2) with ease, the ability to do sth. without difficultyHe writes with ease. / Our team won the game with ease.The wall is so low that they can jump over it with ease.5. outline: n. 1) line(s) showing the shape or outer edge (of sth)She could see the outline of a person through the mist.2) a statement of the main facts or pointsa brief outline of Chinese historyvi. give a short general description of (sth)Let me outline a few of the obstacles that we might encounter in our future work. 6. hint: n. 1) a slight indication Give me a hint so that I can solve the riddle.2) a subtle way of indicating to sb. what one is thinking or what one wantsThe book is full of hints and tips on low-fat eating and healthy living.v. suggest sth slightly or indirectlyI hinted to him that I was dissatisfied with his work.7. interval: n. 1) a period between two events or times, or the space between two pointsThere was a long interval before he replied.2) a brief period between the parts of performanceI like to eat ice cream in the interval./ Coffee is available during intervals.at intervals (of)He is likely to need to rest at frequent intervals.Trees are planted at intervals of three feet in this area.8. blank: a. 1) empty: I tried to explain, but he just gave me a blank look.Emily turned to him with a blank expression.2) carrying no information or markPlease write your name in the blank space at the top of the page.He turned on the TV but nothing was happening--- a blank screen.n. an empty spaceWhen I tried to remember his name, my mind was a complete blank.When you have completed the blank, send it back to me.IV. Summary:Mrs. Clark was seriously ill and would die soon. She was just a skeleton at that time. The nurse accompany her finishing her rest of life. She was the mother of seven,grandmother of eighteen and a concert piano player. Her graceful hands impressed the nurse greatly.V. Homework Write a composition entitled “Laying-off”.Section B Decisions of the HeartI. GreetingsII. Review:1. Answer the question: Why was the word “graceful”used to describe the grandmother?2. Have a dictation of one paragraph.III. Start the new lesson:1. IntroductionDecisions of the heart actually refer to making patients die without pain. That is to say, in order to alleviate their suffering, the lives of the patients who are seriously ill and hopeless shouldn’t be prolonged by modern medical technology. Doctors shoe the situation of the patient to the families, and they cooperate to decide whether or not the doctor let the patient die without any pain. Under any possible circumstances, the patient should be consulted.2. Discourse analysis:Part I (Paras 1-5): The author gives us a question that what we should do if our90-year-old mother has suffered a stroke.Part II(Paras 6-12): As a doctor, he tells us the measures we should take according to his experience.Part I (Paras 13-17): In this case, the sensible decision is to put the patient’s interest in the first place.3. language points:1. ( all ) on one’s own 1) aloneJohn lives all on his own. / I need some time on my own.2) without helpI managed to repair the car all on my own.She is old enough to do it on her own.Compare: of one’s ownKate has always wanted a car of her own. / You see, we have problems of our own. 2. come along: arrive; appearIs your daughter married yet?No, she’s still waiting for Mr. Right to come along.They had no idea if success would come along one day.3. condemn: vt. criticize strongly, usu. for moral reasonsEast and west leaders join in condemning violence and killing.The author condemned racism in the strongest language in this article.condemn sb to : 1) make sb. take or accept sth. unpleasantHis broken leg condemned him to a wheelchair.2) punish sb with sthIn former times a murderer who was found guilty would be condemned to death.Compare: condemn sb/sth for: have a poor opinion of sb or sth because of sth bad The city was condemned for its high crime rate.4. fight off: keep sth away with an effort; avoid sb. unwantedI must wear warm clothes, as I am fighting off this cold.The firm had to fight off a lot of competitors to win the contract.Compare: fight against: oppose sth or doing sthI tried to fight against sleep, but in vain.We must fight against unfairness and cruelty.5. vain: a. 1) unsuccessful or useless; of no valueNext day I made a vain attempt to look for work, walking from house to house.2) too interested in one’s own appearance or achievementsI think she is a rather vain girl and thinking too much about her figure.Was he as calculating and vain as that?in vain: with no result; uselesslyOur efforts were not in vain and the situation began to improve.Her voice was beginning to rise and she tried in vain to control it.6. withdraw: v. 1) pull or take (sb/sth) back or awayJack withdrew the key from the table. / Mary withdrew 100 pounds from the bank. She was not surprised when he withdrew his objection.2) go away from a place or from other peopleThe smaller company later withdrew from the competition.7. come by: 1) obtain, usu. By effortJobs are hard to come by now with so many people out of work.Did you come by the money honestly?2) receive by accident or chance; getHow did you come by that wound in your arm?8. Chances are (that)…: It is likely that…Chances are that he won’t come back when he gets there.Chances are that She’ll marry the man who is now her boss.9. bring in: ask sb. to come to one’s helpWe may have to bring extra workers in to help us with this big job.A specialist was brought in to set up the new computer system.10. bar: vt. 1) prevent from doing or using sthIf I were in charge, I would bar tourists from getting into the wildlife reserve.He was barred for life from game.2) obstruct so as to prevent progressNo policeman seemed brave enough to bar his way.IV. Summary: We learn a lot of new words and phrases as well as grammars. We also learn many things about reading skills —understanding idiomatic expressions. V. Do the exercisesVI. Homework: Review all the lessons.。
新视野大学英语教材5New Horizon College English Textbook 5Introduction:New Horizon College English Textbook 5 is a comprehensive course designed for university students to enhance their English language skills. This textbook offers a wide range of topics, engaging exercises, and authentic materials to improve students' reading, writing, listening, and speaking abilities. The content is organized in a systematic manner, allowing learners to progressively develop their language proficiency. Let's explore the key features and benefits of using New Horizon College English Textbook 5.Section 1: Reading ComprehensionIn this section, students will be exposed to various reading passages that cover a diverse range of topics, such as culture, society, history, and science. Each reading passage is accompanied by comprehension questions that assess students' understanding of the text. Additionally, the textbook includes vocabulary exercises, enabling learners to expand their word bank and grasp the meanings of unfamiliar words within context. The well-structured reading materials in New Horizon College English Textbook 5 will enhance students' critical thinking and reading skills.Section 2: Writing DevelopmentThe writing section of New Horizon College English Textbook 5 focuses on developing students' writing skills for different purposes and situations. Itprovides explicit instruction on various writing genres, including descriptive essays, argumentative essays, and personal narratives. Through guided exercises and model examples, learners can learn how to effectively organize their ideas, use appropriate grammatical structures, and convey their thoughts coherently in written form. The practical writing tasks in this section enable students to improve their written communication skills.Section 3: Listening and Speaking PracticeTo strengthen students' listening and speaking abilities, New Horizon College English Textbook 5 presents authentic audio materials that simulate real-life scenarios and academic contexts. The listening exercises allow learners to improve their comprehension skills, identify specific details, and extract key information. Meanwhile, the speaking activities encourage students to express their opinions, engage in discussions, and deliver presentations. By actively engaging in these activities, students can enhance their overall communication skills and fluency.Section 4: Language FocusThis section of the textbook focuses on grammar, vocabulary, and language skills. Through concise explanations, examples, and practice exercises, students can consolidate their understanding of crucial language components. The language focus section covers various grammar points, such as tenses, modals, prepositions, and verb patterns. Additionally, it introduces new vocabulary through contextualized exercises, helping students enrich their lexicon and improve their word usage. The language focus section serves as a valuable resource for students to reinforce and enhance their language proficiency.Section 5: Cultural InsightsNew Horizon College English Textbook 5 also provides cultural insights to familiarize students with the English-speaking world. It explores different aspects of culture, including literature, art, customs, and traditions. By studying these cultural insights, students can gain a deeper understanding of the language and broaden their intercultural knowledge. The inclusion of cultural content further enhances the overall learning experience and encourages learners to become well-rounded English speakers.Conclusion:New Horizon College English Textbook 5 offers a comprehensive and structured approach for university students to enhance their English language skills. With its wide range of reading passages, writing tasks, listening materials, and language focus sections, this textbook provides ample opportunities for students to develop their proficiency in all language domains. Additionally, the cultural insights integrated throughout the book contribute to a more holistic learning experience. By utilizing New Horizon College English Textbook 5, students can effectively improve their English language abilities and achieve success in their academic and professional pursuits.。
新视野大学英语读写教程第五册课文...产品促销概述产品促销是指除广告、个人销售和宣传以外的推销活动。
严格地说，不属于以上三种结合在一起的推销活动都被认为是促销。
比如说，一家航空公司向乘客赠送打折卡，用这种卡在一家有名的服装公司购买大衣，价格会低很多。
本文所说的推销是一个广义的概念，包括促销以及其他三种推销活动。
促销的手段多种多样，数不胜数。
常见的促销手段有附在商品上的优惠券、各种抽奖活动、游戏、竞赛、打折、产品演示、各种奖励、样品试用、钱款返还以及可兑换商品的赠券等。
在同一促销活动中，多种手段可以结合使用，实际情况通常就是这样。
另一家公司为了在经济萧条期间重占市场份额，免费向社会发放了150万新型婴儿尿布的样品。
同时，每个包装袋上还印有一幅小熊的照片，父母们集齐规定数量的小熊照片，即可获得各式儿童用品。
从本质上说，促销活动具有暂时性的特点。
促销活动本身没有自我持续的能力，因而它的作用就是作为广告、个人销售和宣传等推销活动的补充。
为了将百威啤酒打入英国市场，该公司运用了"美国"主题，在7月4日和感恩节播放由美国演员在加利福尼亚拍摄的电视广告片。
为加强宣传力度，该公司运用了大量的促销手段，向举办促销晚会的酒吧提供海报、装饰旗帜、横幅以及T恤衫等。
同时公司还制作了带有"百威"标志的玻璃杯、酒吧餐巾、足球赛用的三角旗以及诸如此类的物品卖给酒吧常客。
此外，该公司还专门邀请美国人筹划美国音乐之夜。
促销不仅限于刺激消费者的需求，也可以鼓励中间商加大对销售产品的支持。
为使泰国的中间商销售其乳制品，一家美国公司同其签订销售合同。
合同规定，只要产品销售达到一定的定额，该公司即以一美元的价格向零售小商店和饭店提供冰箱。
同时，该公司还得说服这些泰国中间商不要在冰箱中储存其他公司的产品，并且不要为了省电而在夜间拔去冰箱的电源插头。
促销手段不仅可用于消费品的销售，也可用于工业品的销售。
非洲人心目中的犯罪与宗教在传统的非洲社会里，没有神圣和凡俗之分，人生没有圣与俗的界限。
宗教所禁止和谴责的事物也是社会所禁止和谴责的。
同样，社会认可的事情宗教也认可。
冒犯上帝就是冒犯人，同样，冒犯人也就是冒犯上帝。
传统的非洲宗教并没有书面形式的法律文件来界定合法与非法，但是传统的非洲人有一套行为规范，并且尽人皆知。
这套规范要求人们服从社会的需要。
其内容相沿成俗，代代相传。
受到禁止的种种犯罪行为包括谋杀、强奸、偷窃、绑架、撒谎、毁约、对父母不敬不孝、诋毁统治者、起假誓等。
根据传统的非洲宗教，所有这些违禁行为都是犯罪，无论何人，只要触犯其中的任何一种都会被视为罪犯，并招致惩罚。
违背社会规范的行为就是一种罪行。
本文难以穷尽所有这些罪行，但就其中若干进行探讨。
撒谎撒谎就是企图以不实之词来骗人，这是传统的非洲宗教所禁止的。
任何这种行为的发生，不仅被视为对人的冒犯，也是对神的不敬。
传统的非洲人历来都培养孩子们讲实话，因为他们认为，说谎的人往往可能犯其他罪，比如偷窃。
俗语说："说谎者必偷窃。
"在某些民族中，说谎是一种普遍存在的恶习，但被认为是一桩极不光彩的事，尤其是真相大白的时候。
传统的非洲人诅咒说谎者，而神灵也会谴责他们。
传统的非洲人认为即使人们受骗，上帝也心明眼亮，知道谁是骗子，并对他们作出相应的惩罚。
他们害怕触怒上帝，因为那会带来痛苦和灾难。
他们宁愿取悦神灵，而不是惹恼他们，宁愿得到神的赞许而不是神的惩罚。
当非洲人说"上帝将作出审判"时，说谎者就受到心灵或良知的冲击，他内部的机制就会启动起来，被迫承认自己撒了谎。
他可能会被要求起誓，但他明白起假誓会带来严重后果，所以就立即退缩，不敢起誓。
偷窃传统的非洲人认为偷窃是可耻的。
偷窃社区里任何东西都是犯罪。
偷窃会使亲友蒙羞。
传统的非洲人举行特定的仪式来追查小偷，寻回失物。
他们把小偷或强盗交给神来惩罚。
而在某些情况下，小偷会被迫公开认罪或归还盗窃的物品。
新视野大学英语5课文翻译加课后答案完整版Unit1Section AIII Vocabulary1.prevalent2.permeated3.decisive4.inherent5.literally6.blessing7. literacy8.mingled9.distorted10.formidable11.precedent12.certified Exercises on CD and web course only:13.simulate14.doomed15.cloningIV 1.hunt down 2.absorbed into 3.have access to 4.with the exceptionof5.For that matter 6.In the absence of7.with respect to8.is tailored to 9.be restricted to10.calls for11.in large measure12.ranged from Exercises on CD and web course only:13.ignorant of14.to some extent15.filled withV Collocation1.understanding2.system3.muscles4.technique5.skills6.ability7.film8.insights Exercises on CD and web course only:9.imagination10. resourcesVI Translation1.In a world full of misinformation it is a formidable challenge for the students to learn to identify the true,the beautiful,and the good.2.Any form of mountaineering has its inherent danger.After all,it is anadventure sport. 3.The university will permit a degree of individual instruction and the students may receive a curriculum tailored to their needs,learning style and pace. 4.It is said that the understanding of the genetic basis of learning will tell us which youngsters are likely toadvance quickly and which ones seem doomed to"difficult"school experiences. 5.It has been reported that in Canada literally thousands of lakes and rivers are no longer able to support fish or plants. 6.Incountries with relatively high literacy rates,books play an important partin enriching people's lives.7.The essence of government intervention has been to limit and distort competition rather than to encourage it.8.The great cause of reform being carried out by Chinese people is withoutprecedent in history.9.Practice in simulated examination conditions mustnot be delayed until close to the examination time.10.People have foundthat the lions and wolves in the forest often hunt down live animals by cooperative efforts.VII TranslationThe Internet's speed,vast resources,and its ability to directly communicate with others are its greatest benefits.Because the Internet uses the quickness of computers to transmit its data,information can travel at tremendous speeds.Speed is not the only benefit.The Internet uses hundreds of thousands of computers all connected to each other to store vast amounts of information.And finally,because the Internet allows individuals to have specific electronic mail addresses,people can easily communicate with one another.VIII Translation1.可能除了教会以外,很少有机构做主管下一代正规教育的学校/教育机构那样缺乏变化了。
新视野大学英语读写教程第五册课后答案unit5新视野大学英语教程第五册课后答案 unit 5Unit FiveComprehension of the Text]. Almost all America had been occupied, except for its northwest coast.2. He noticed an inlet, but not realizing it was the mouth of the Columbia River, he didn't sail inland to exploreit.3. One so-called "major street" was merely an opening slashed in the forest with a solid wal]of trees on both sides.4. Vancouver's wonderful surroundings.5. It is a tree-covered peninsula across the bay, with a thousand-acre sea of green.6. It was nothing but barren sand.7. Because the factories and mills moved away.8. Preservation of the original features, including the original structures of buildings andpedestrian paths.9. First, the whole operation cost the city government not one cent, and second, it attracts manyvisitors.10. The unique balance refers to the balance of the "elements of urban life". Vocabulary1. slashed2. destined3. poked4. erupt5. inhabited6. lured7. dodged8. revive9. shabby 10. undermine 11. pedestrians 12. brewingExercises on CD and web course only: 13. virgin 14. agreeable 15. perfume1. except for2. passed by3. be attached to4. alive with5. filled in6. are destined to7. is always .a reminder of 8. set foot on9. takes efforts to 10. contributes toward11. nothing but 12. ripe forExercises on CD and web course only: 13. be attached to 14. succeeds in 15. erupted fromCollocation1. trust2. standards3. authority4. respect5. strength6. democracy7. hopes8. lifeExercises on CD and web course only: 9. foundation 10. healthPlease note that all the collocations of the verb underminewith trust, standards, authority.., havealready appeared in our previous books or some files that have been used for our web course. Here is fulllist of all the collocations that have previously appeared with their sources indicated. Translation1. The firm will slash its employees from 5,000 to 3,000 because its business is slack.2. We should treasure and maintain the cordial relationship established with them in 1990.3. The patient died after he was infected as a result of a hospital blunder.4. To do simuRaneous interpretation of speeches needs special training and sldlls.5. Ifyou don't follow the objective law, you will be destined to fail.6. It was clear that the government failed to revive the economy or reform the social institutions last year.7. The miners' strike in July showed how quickly workers' anger erupted.8. Whenever you visit the city, on a rainy day or on a sunny one, it gives a scene of an industrial flavor as cheerful and busy as ever.9. He realized that it was difficult to inhabit this barren island any longer.10. Overweight people are often lured by modern food products which claim to be able to helpthem lose weight.i America was once troubled by employment crisis. Now in this land, there are employees, those who have lost their jobs and those who will never find a job. For decades, the government took no notice of the changes in itseconomic base and their effect on employment and lifestyle. As a result, many people lost job opportunities. Many experts came up with various ideas to address unemployment. However, what is most important now is to stimulate consumption.1．人们在参观温哥华期间，会反复地听人说这座城市是多么的年轻，广阔的加拿大西部有人定居也就是近期的事。
以“貌”取物走进一家普通的美国超市，在商品展架之间随便逛个30分钟，其中所陈列的大约30,000种商品会让你眼花缭乱，目不暇接。
末了，许多商品都会让你感到值得一试。
怎么回事呢？原来是那包装——一个悄然无声却又让人心动的推销员。
箱箱、罐罐、瓶瓶、听听、袋袋、管管，其设计都细致入微，触动内心世界。
你是一个好父母吗？你关心环境吗？你想让生活更具魅力吗？你真的不想来点巧克力之类的东西吗？那模拟货架上的每一个细节，都是想了又想、改了又改、试了又试。
而包装设计，更精确到以毫米计，因为，设计者希望你看到的远远不止包装和标签。
人们购物时，实际是在认同一种个性、一种态度，甚至是一种信仰。
研究消费者对商品包装的情感反应，其先驱是路易斯·切斯金，他是于20世纪30年代即开始研究市场营销心理的专家。
他曾将两个相同的产品进行的包装，其中一个用圆圈图案装饰，另一个用三角图案装饰。
然后他让试验对象选择，并说出理由。
80％以上的接受试验者选择了带圆圈图案的包装，原因是他们认为里面的东西质量更好。
"在同前200名接受试验者谈话时，我很难相信这一结果，" 切斯金后来写道，"但同1,000名试验对象交谈后，我只好接受这样一个事实，那就是，大多数消费者的感觉从容器转移到了所盛之物上。
" 还有一项惊人的发现：在试用了这两件相同的产品以后，人们仍然以压倒的优势喜欢带圆圈图案包装的产品。
切斯金对大量不同类型的产品重复了同样的试验。
发现之一是，包装外观对于消费者认识饼干口味和肥皂的洗涤效果有着巨大的影响。
切斯金将这种现象叫做"感觉迁移"。
正是这种"感觉迁移"成了包装研究的基础。
尽管消费者越来越精明，切斯金的理论仍然有效。
一个没有告知品牌的啤酒测试可以重复多次，而品酒者对啤酒的口味和质量却有相当一致的意见。
而如果事先让他们看到啤酒瓶子，则这些瓶子就会改变品评的结果。
