Market Research

市场调查方案市场调查（MarketResearch）就是指市场调查。

市场调查就是指运用科学的方法。

有目的地。

有系统地搜集。

记录。

有关市场营销的信息和资料。

分析市场情况。

了解市场现状及其发展趋势。

为市场预测和营销决策提供客观的。

正确的资料。

内容包括市场环境调查。

市场状况调查。

销售可能性调查。

还可对消费者及消费需求。

企业产品。

产品价格。

影响销售的社会和自然因素。

销售渠道等开展调查。

中文名,市场调查。

属于,营销学。

适用,商业管理。

分类。

常见的市场调查消费者调查：针对特定的消费者做观察与研究。

有目地的分析他们的购买行为。

消费心理演变等等。

市场观察：针对特定的产业区域做对照性的分析。

从经济。

科技等有组织的角度来做研究。

产品调查：针对某一性质的相同产品研究其发展历史。

设计。

生产等相关因素。

广告研究：针对特定的广告做其促销效果的分析与。

可能包括下列内容市场测试test marketing：在产品上市前。

提供一定量的试用品给指定消费者。

透过他们的反应来研究此产品未来市场的走向。

概念测试Concept Testing：针对指定消费者。

利用问卷或电话访谈等其他方式。

测试新的销售创意是否有其市场。

神秘购物mystery shopping：安排隐藏身份的研究员购买特定物品或消费特定的服务。

并完整纪录整个购物流程。

以此测试产品。

服务态度等。

又被称做神秘客或神秘客购物。

零售店审查store audits：用以判断连锁店或零售店是否提供妥当的服务。

需求评估demand estimation：用以判断产品最大的需求层面。

以找到主要客户。

销售预测：找到最大需求层面後。

判断能够销售多少产品或服务。

客户满意度调查：利用问卷或访谈来量化客户对产品的满意程度。

分销审查distribution channel audits：用以判断可能的零售商。

批发业者对产品。

品牌和公司的态度。

价格调整测试price elasticity testing：用来找出当价格改变时。

市场调研英语【释义】1market survey市场调查：对人们想购买的商品、如何通过广告与他们进行沟通、竞争对手的行动等进行调查和研究的过程。

2Market Research市场调研：对产品市场的规模、位置和构成进行研究的活动。

【短语】1市场调研部经理Marketing Representative Manager;Market Research Manager;Market Survey Manager;Marketing g Representative Manager2企业与市场调研协会Business and Marketing Research Association3代市场调研机构CMMS4市场调研员Market Researcher;Marketing Researcher5市场调研经理market research manager;Marketing Research Manager;Research Manager6市场调研主管Marketing Research Supervisor;Research Executive Market Research;Market Research Executive7市场调研技巧Market Research;Marketing Survey8市场调研数据Market research data【例句】1市场调研公司BMRB为此项目采用了12个焦点组。

The market research company BMRB conducted12focus groups for the project.2他读完一份市场调研报告后，10秒钟就做出了决定。

The decision had taken about10seconds once he'd read a market research study.3当然，一个流行的方法是进行市场调研。

市场研究报告英文Market Research ReportIntroductionThis market research report aims to provide an in-depth analysis of the current market trends, consumer preferences, and competitive landscape in the industry. The report will cover various aspects, including market size, growth potential, and key players in the market.MethodologyTo gather the necessary data for this report, both primary and secondary research methods were utilized. Primary research involved conducting surveys and interviews with industry experts and consumers. Secondary research involved analyzing existing reports, market studies, and articles available from reliable sources. The data collected through both methods were then analyzed to create an accurate and comprehensive report.Market OverviewThe market for the product/service under study has experienced steady growth in recent years. With an increasing consumer demand and technological advancements, the market is expected to continue growing at a significant rate over the forecast period. The market size, in terms of revenue, was estimated to be X billion dollars in 2019.Key Findings1. Consumer Preferences: Consumer preferences are shifting towards products/services that are sustainable, eco-friendly, andethically sourced. Companies in the market need to adapt their offerings to meet these changing preferences.2. Emerging Markets: Developing countries are becoming key markets for the industry. The rising disposable income and changing lifestyles in these regions offer significant growth opportunities for businesses.3. Competitive Landscape: The market is highly competitive, with both established players and new entrants. Companies need to differentiate their offerings through innovative marketing strategies and product/service enhancements to stay competitive.Market SegmentationThe market can be segmented based on various factors, including product type, application, and region. Each segment offers unique opportunities and challenges for businesses operating in the market.A detailed analysis of each segment, including market size, growth potential, and key players, is provided in the report.Future OutlookThe market is expected to witness a robust growth rate over the forecast period due to various factors, including technological advancements, increasing consumer demand, and emerging markets. Companies need to continuously monitor market trends and adapt their strategies accordingly to stay ahead of the competition.ConclusionThis market research report provides a comprehensive analysis of the current market trends, consumer preferences, and competitive landscape. With growing consumer demand and emerging markets,businesses operating in this industry have significant growth opportunities. By understanding the market dynamics and consumer preferences, companies can develop effective strategies to capture a larger market share.。

市场调查报告英文Market Research ReportIntroduction:The purpose of this market research report is to analyze and evaluate the current trends and dynamics in the market. By conducting thorough research and analysis, we aim to provide valuable insights and recommendations for businesses operating in this industry.1. Overview of the Market:The market under study is the consumer electronics industry, which includes products such as smartphones, tablets, laptops, and wearable devices. This industry has witnessed significant growth in recent years due to technological advancements and changing consumer preferences.2. Market Size and Growth:According to our research, the global consumer electronics market was valued at $X billion in 2020 and is projected to reach $Y billion by 2025, growing at a CAGR of Z%. The increasing demand for innovative and connected devices, coupled with the rising disposable income of consumers, is driving this growth.3. Key Players:The market is highly competitive, with several key players dominating the industry. Companies like Apple, Samsung, Huawei, and Xiaomi have established a strong foothold in the market through their innovative products and effective marketing strategies. These players constantly invest in research anddevelopment to stay ahead of the competition.4. Consumer Behavior and Preferences:Our research indicates that consumers are increasingly seeking products that offer convenience, connectivity, and enhanced functionality. They prioritize features such as long battery life, high-resolution displays, and seamless integration with other devices. Additionally, eco-friendly and sustainable products are gaining popularity among environmentally conscious consumers.5. Emerging Technologies:The consumer electronics industry is witnessing rapid technological advancements. Some of the emerging technologies that are expected to shape the market include artificial intelligence, augmented reality, virtual reality, and 5G connectivity. These technologies have the potential to revolutionize the way consumers interact with their devices.6. Market Challenges:While the market offers immense opportunities, it also faces certain challenges. One of the key challenges is the increasing competition from low-cost manufacturers, particularly from countries like China. These manufacturers offer affordable alternatives to well-established brands, posing a threat to their market share. Additionally, concerns regarding data privacy and security are becoming more prominent, affecting consumer trust in connected devices.7. Market Opportunities:Despite the challenges, there are several opportunities for businesses operatingin this industry. The growing demand for smart home devices, wearable technology, and healthcare-related electronics presents significant growth prospects. Furthermore, expanding into emerging markets, such as India and Southeast Asia, can provide access to a large consumer base.8. Recommendations:Based on our research findings, we recommend that companies focus on innovation and differentiation to stay competitive. Investing in research and development to introduce cutting-edge products will help attract and retain customers. Additionally, companies should prioritize sustainability and ethical practices to cater to the growing demand for eco-friendly products. Conclusion:In conclusion, the consumer electronics market is witnessing steady growth and evolving consumer preferences. By understanding the market dynamics and leveraging emerging technologies, businesses can capitalize on the opportunities and overcome the challenges. Continuous research and adaptation to changing consumer needs will be crucial for long-term success in this industry.。

市场调研报告格式模板（中英文版）Title: Market Research Report Format TemplateThis template is designed to provide a structured format for conducting market research and preparing a comprehensive report.The report should include an executive summary, market overview, target market analysis, competition analysis, marketing strategy, financial analysis, and conclusion.1.Executive SummaryThe executive summary should provide a brief overview of the report, including the purpose of the research, the main findings, and the key recommendations.摘要：本报告旨在提供一份结构化的市场调研格式模板。

报告应包括执行摘要、市场概述、目标市场分析、竞争分析、营销策略、财务分析以及结论。

2.Market OverviewIn this section, provide an overview of the market being researched.Include information about the market size, growth rate, trends, and any other relevant statistics.市场概述：在这一部分，提供正在研究的市场的概述。

包括市场规模、增长率、趋势以及其他相关统计信息。

对话3.A: I’m thinking of starting a new business.B: What sorts of business will it be?A: I’ve been thinking about a fast food place.B: More and more people are eating out and fast food places get a lot from the business.A; From what I’ve read, the trend of eating out instead of at home continues to increase every year.B: You’re right. That business would probably be a money market if you’re in the right location. Have you done any research on location or which kind of fast food is more popular?A: I have done some, but I need more information before I make a final decision.B: There are professionals you can go to for help. Have you contacted one?A: I haven’t yet. I thought I would do some basic research on my own first.B: Will you go with one of the major fast food franchises?A: That is probably the most secure way to go. A franchise from one of the major fast food places like McDonald’s is very expensive, however.B: If you are thinking of one of the big names in fast food, you might want to survey the local high school students to find out their preference.A: I did that!对话4.A: Yes?B: I am from the Roman Company. Here’s my card. I would like to ask you a few questions.A: Why?B: We are conducting a market research. We want to know how many people use the Roman detergent This information is used to plan the marketing policy so that no risks are involved in production. That is to say that our production will then be according to demand.A: Hmmm… You seem to be all right. You may come in. Please sit down.B: May I have your address?A: Here it is—on this card.B: Thank you. May I know your occupation, please?A: I’m a doctor.B: I see. What detergent do you use?A: I like the Clean brand.B: May I know why you’ve chosen the Clean? The price is higher than the others on the market.A: Well, let me see. Hmmm… it washes clothes clean. I needn’t soak them for too long, you know. But as I tell my wife, what I really like about the Clean brand is the smell. It is really very nice.B: Have you tried the Roman detergent yet?A: Yes, once. It washed quite clean. Nevertheless, I can’t stand the smell. It is really nauseating.B: So, the type of smell is important to you.A: Yes. So long as your company’s detergent has that smell, I won’t buy it.B: I see. Here’s a sample for you so that you’ll be able to try our latest detergent on the market. Please try it. It smells quite different from our previous detergent: it dissolves readily in water and washes clothes very cleanly in the shortest time ever. A: OK. Thank you.B: Thank you for your time. Have a nice day.对话5.A: You come to Shenzhen quite often, don’t you?您经常来深圳吗？B: Well, I drop by in Shenzhen whenever I take a trip around the countries in Southeast Asia.是的。

市场调研方法外文文献及翻译1. Market Research Methods: Incorporating Social Media into Traditional Approaches文章介绍了如何在市场调研中运用社交媒体，以帮助企业更好地了解消费者。

研究人员将社交媒体与传统的定量调研和定性调研相结合，以获得更全面的信息。

通过采集社交媒体的数据分析消费者的行为和偏好，以及对产品或服务的反馈意见。

2. Using Eye Tracking in Market Research: A Guide to Best Practices该文献介绍了视觉追踪技术在市场调研中的应用。

作者指出，视觉追踪技术可以帮助研究人员理解消费者在浏览产品或服务时的注意力分配和行为模式。

文章介绍了适用于市场调研的视觉追踪应用程序的最佳实践和测试方法。

3. Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice这篇文章介绍了一种被称为 "共轭分析" 的调研方法，该方法可以帮助研究人员了解消费者在购买某种产品或服务时的偏好和决策过程。

文献称，共轭分析已经成为市场营销领域最为普遍的工具之一。

文章还介绍了最新的研究和在实践中的应用，并探讨了一些特定情况下共轭分析的限制。

4. Qualitative Market Research: An International Journal这个杂志专注于定性市场调研方法。

它包括与确定消费者需求、分析竞争对手、建立品牌等相关的研究。

文章强调定性市场调研可以提供深入的见解和对产品或服务的更清晰的理解，帮助企业做出更明智的营销和业务决策。

每一期都包括来自该领域的专家的文章，并提供案例研究和最佳实践。

5. Use of Artificial Intelligence Techniques in Market Research: A Review该文献介绍了如何使用人工智能技术进行市场调研。