上海新世纪版高二上册英语Unit8 Advertisingreading素材S2A

Unit8 Advertising-grammar过去分词作表语和宾补一．复习现在分词作表语和宾补（第三课）：二．翻译并注意括号提示部分：1. The result is surprising. (表性质)They are surprised at the result.（表心理）2. Japan is highly developed.(表状态)The photo was developed by Bill.(表动作)3 .The water is boiled. (表状态)The window is broken. (表状态)Susan is married. (表状态)4. The treasure was hidden somewhere by the robbers.(表动作)The department store is closed. (表状态)The department store is closed at six in the morning.(表动作)三．填充并注意括号提示部分：1.see,hear,feel,notice,find,watch等加各种形式的宾补:（1）I saw her____ down the street. (come) (表示正在发生)（2）The old lady saw her grandson _____across the road.(go)(表示动作的全部完成)（3）I often hear her______(sing) (表示动作经常发生)（4）He was glad to see her story____. (print )（注意语态）（5）He heard the door______. (shut ) （注意语态）2. smell,look at, listen to常用现在分词作宾补; like ,want, wish, order常用过去分词作宾补;I smell something_____(burn).I want the work____. (finish)3.使役动词keep, get, catch, leave , set, make 等加各种宾补:keep the car ___(move) keep his eyes_____(close)get the car______(start) get the clock______(go)catch someone _______(steal)4. 使役动词have的各种宾补:（1）have somebody_____(do)=get somebody______(do)让某人干….（2）have something____(do)=get something____(do)使…被干…,遭受…（3）have (get) the car _____(repair) 使…被干…,（4）have(get) the car______( steal) 遭受…（5）have somebody(something)____(do)使…持续不停地干….（6）Can’t (won’t)have somebody (something)_____(do)不允许…干…。

Unit 8 Advertising
【学习目标】
1．能够基本掌握词汇、词组、句型及语法。

2．重点词组的翻译运用，通过习题加强巩固。

【学习重难点】
1．熟读本课重要单词和词组，掌握这些词汇在课文中的运用。

2．能够分析课文中长句难句的句子结构，正确理解句子。

【学习过程】
一、重点词组
1.花费在……/ 做……
2.广告的经济效应
3.消费品产业
4.通过……方式
5.直接邮寄广告
6.在很大程度推动
7.首先
8.确定市场
9.解决，找出
10.符合……需要
11.把……考虑在内
12.生病
13.利用
14.提问
15.支持
16.设计广告项目
17.引用科学数据
18.增加……真实的价值
19.达到预期的目标
20.每日生活
21.和……有关系
22.成功的做……
23.认为
24.执行
25.高度的文化意识
26.占主导地位，接管
27.由于，多亏
28.关掉，切断
29.错误的做
30.多达，直到
二、翻译句子
1.据说如今全世界每年有超过400亿美元花在广告上。

2.事实上，人们广泛认为全球经济在很大程度上被广告所推动。

3.一个成功的广告至少包含三个方面。

4.确定市场以后，他们就要找出最好的方式来满足这个市场的需要。

5.因此，他们要考虑目标消费者可能有的各种愿望和忧虑。

6.有时候还会花钱请名人来支持该广告。

7.巴西人认为热汉堡并不是理想的海滨野餐食品。

8.研究潜在的客户的文化背景，否则这个广告项目将被毁掉。

Unit 8 AdvertisingPeriod 3【教学目标】1．掌握过去分词作表语及宾语补足语的用法，并复习不定式及现在分词作表语及宾语补足语的用法，并能在真实的语境中熟练地应用这一语法结构。

2．了解广告的相关知识，能归纳总结成功的广告所必备的要素。

3．能谈论自己喜欢或不喜欢的广告并说明原因。

4．能自己做一些简单的广告设计。

【教学重难点】1.关键词◆语言知识类：by means of , recognize , to an extent , first of all , identify , in question , meet the needs of , take…into account , fall , ill, intend , make use of , back up , quote , add…to , Reach the expected goal, potential, be related to, cater to, be highly culture-conscious, carry out, spoil.◆交际功能类1) 广告类型：TV/radio advertising, TV/radio commercials, newspaper/magazine advertising, mail advertising, billboard advertising, bills and posters, Internet advertising, neon sign, show window advertising, Sandwich board.2) 一些著名商品名称：Kodak, Nike, Adidas, Coca-Cola, McDonald’s, KFC, NOKIA, Sprite, Samsung, Motorola, Pepsi, Nescafe, Motorola, Toshiba, IBM, Intel, Panasonic, Lenovo, Philips, Toyota, Maxwell coffee3) 广告中所用的修辞方法：simile(明喻), metaphor（暗喻） personification（拟人）, pun（双关）, hyperbole（夸张）, parallelism排比）, rhetorical question (反问), irony(反语), rhyme(押韵)2．功能：To learn how to recommend sth to a customer and to learn how to persuade someone to buy sth.●They’re very good for the price.●How do you like this pattern?●It wears well and keeps its shape.●It’s the latest and it’s very popular.●It’s very durable.●I’m sure you will find this one very satisfactory.●Come on. Take it!●I think it’s well worth the money.●Go for it!●If I were you, I would certainly take it.●You won’t be disappointed.●I can assure you of its qualify.2.语法点：本课语法教学重点是学过去分词作表语及宾语补足语的用法。

Unit8 What Is Advertising?——reading ·Language learning objective:To help students learn to master key language points in Paragraphs A and B·Skill objectives:To help students to understand the difference between English and Chinese in translationTo help students to improve the reading skill of identifying pronounsTo help students to use the patterns and structures in real situations·Aids:Multimedia·Procedure:Revision :plete the sentences with the Chinese given.1.Advertising can produce ______________________ ( 经济效应）on the whole society.2.___________________ （全球经济）has grown 10% during 5 years.3._____________（首先）, we'd better make sure we've got everything we need, then we willstart.4.Its success will depend ________________ (在很大程度上）on their hard work.5. _________________________________（消费品产业）is from cars to chocolate, from coatsto chairs..2.Fill in the blanks with the phrases given.1.He _______________ every chance to watch all kinds of advertisements.2.The company invited Zhou Jielun to ________ the product.3.He ______ some scientific data from the magazines.4.Advertisers should _______________ the market.5.The consumers at last ______________ the value of the new product.Language points:Paragraph A:It’ said that… / by means ofParagraph B:involve / work out / add…to (optional)identify pronounsMatch work: work outA. That is, they need to work out who will buy the product in question.B. Then , having identified the market, they will work out the best way to meet the needs of this market.C. Have you worked out this problem yet?D. I can’t work out the meaning of this poem.E. I will work out a plan of studying.Assignments:1.Go over what we’ve learned today2.Learn paragraph B by heart3.Preview the rest of the text课后检查：Complete the sentences with the given phrases in proper forms：1.The fans _________________ the Chinese football team with cheers.2.We express our thought ____________________ words.3.________________ she just smiled, then she started to laugh.4.Have you ___________ this problem yet?5.The girl _______________ are not in school today.6.Students are to learn to ___________________ their time to develop various skills and abilities.7.We should ____________________ the quality as well as the prices of goods.8.Please _______ some sugar ____ my tea.。

Unit 8 Advertising【教学目标】1．To help students get a general idea of the text.2．To discuss the impact of advertising on people’s daily lives.3．To help students to be rational in selecting products.4．To motivate students to form appropriate attitude towards advertising.5．To develop students’ integrated skills in listening, reading and speaking. 【学情分析】广告在生活中无处不在，对人们的生活产生了重大的影响。

一个成功的广告在很大程度上决定了一个新产品未来的命运，然而，有的广告产品人气旺，人们趋之若鹜；有的广告产品无人问津。

本单元通过课文介绍了广告的社会效应，成功广告所应具备的要素，并通过了成功与失败案例作了有力地说明。

通过学习，学生能对日常接触的广告做出描述与评价，并分析其成功要素，或情绪的渲染等广告业常用的设计理念；能交流各自对于广告对人的生活的影响的不同看法；能懂得如何才能成为一个理性的消费者。

同时，通过听说以及阅读来提高学生们的语言表达能力，激发学生对于英语学习的兴趣。

【教学重难点】1．Learning about the essential elements of a successful advertisement2．Listening for information on advertisements3．Expressing attitudes towards advertising4．Improving skimming and scanning5．Listening for main ideas and details in the materials6．Learning to conclude the main idea of the materials【教学过程】教学活动导入 AdvertisingI. Warming-up:A．An advertisementB．Topic ReleaseT: What impressed you? Yeah, McDonald’s advertisement the baby is happy whenseeing McDonald’s.Where can we find advertisements?Advertisements are found in newspapers and magazines, on the Internet and almost everywhere in daily life. Almost everyone is influenced by advertisements like the baby.What’s your favorite advertisement?Here I’d like to share three advertisements with you. You know, I like it because they are easy to remember and easy to understand.C．ListeningT: Listen to the three advertisements on the recording. For each one, write down the name of the product, its special features and the price. Listen for the main points only. Do not worry if there are a few words which you don’t understand． The pictures below will help you.Listening: three advertisements(If students fail to get the main points, listen again.)T: Do you believe the advertisers’ claims? Will you buy the advertised products?Now that advertisements have a great effect on us.What is advertising?S: (students’ opinions)T: Our text will tell us what advertising is.II. Text-understanding:A．Listen to the text, trying to read after the tape.B．Read the text paragraph by paragraph, trying to fill in the form.(For the first time students are required to finish “topic sentences”, and then check the answers. For the second time they are asked to find details about each paragraph. Check the answers paragraph by paragraph.)C．Retell the text in your own words.T: It’s a pair work. When I say “start”, A begins. When I say “change”, B begins. You are given three minutes to finish the task totally. After that, I will invite some of you to retell the text to the whole class.III. Discussion:T: The writer has discussed two main aspects of advertisements: the impact and the factors of successful advertisements. As we all know, every year a large sum of money is spent on advertisements. Why do manufacturers spend money? Are customers influenced by advertisements?T: I’ve prepared two topics for you. You can form a group of four and then discuss one with each other. And then I’ll invite you to share your ideas with us. Give you three minutes. Start, please!1．What’s the purpose of an advertisement?2．How do advertisements influence people’s shopping habits?T: I’m sure you’d like to share your ideas with us. Would you please be the first one?IV. Listening Comprehension:T: You can find further information about the topics in my tape. Listen carefully. For the first time please listen to the tape carefully, trying to understand the main idea. For the second time please fill in the blanks.Try to Become a Rational Consumer﹡The purpose of advertising is to _______ customers of available products or service and ______ products.﹡Generally speaking, customers are rational because ________ and _________ considered when buying products.﹡Sometimes customers have no idea of the ______ for a purchase. For example, the sugar-coated breakfast food is bought because of a _________ motive.﹡Customers must try to become a more ________ and _________ consumers.T: Advertisements play a vital role in our daily life. They can promote sales of products, but sometimes they can also make people crazy. Many adults will buy things they don’t need just because of the advertisements. Children will ask money from parents to buy things advertised on TV. We must be rational when doing shopping.V. Further Practice:1．Cheated by some advertisement, you will?2．Imitate an advertisement you are familiar with or create an advertisement of your own?3．Is it right to ban some products from TV commercials? If you agree, which of the following should be banned? Why?*Cigarettes? *Alcoholic drinks?*Expensive toys? *Any others?VI. Assignments1．Finish Ex. B &C22．Writing:Why a lot of ads are so popular with customers? (About 100 words)。