中国大学MOOC商务英语-案例篇单元测试及考试答案

商务综合英语_山东财经大学中国大学mooc课后章节答案期末考试题库2023年1.Which one of the following is not the basic function the managementperforms?答案:discussing2.According to the World Bank, there are 28 emerging markets in the worldwith the economies of China, India, Indonesia, __________ and Russiaconsidered to be by far the five largest.答案:Brazil3._____________ is a set of marketing tools that the firm uses to pursue itsmarketing objectives before launching any new product.答案:Marketing mix4.An advertising ___________ is the phrase used in TV or print advertisements.For example: Nike - Just do it . This is sometimes also called a tagline.答案:slogan5.E-commerce is defined as the buying and selling of goods and services usingthe ____________答案:Internet6. A company’s ____________ are the core of its culture.答案:values7.____________ refers to a country’s general facilities, tr ansport systems and evenits Internet and media capabilities.答案:Infrastructure8.An ______________ of an organization is a customer who is not directlyconnected to that organization including wholesalers, retailers, etc.答案:external customer9.Which is the best subject for an email?答案:Question about Tuesday’s lecture10.A(n) __________ is a written document for a business meeting which includesthe order of the matters to occur in the meeting.答案:agenda11.Which of the following belong to ownership investment?答案:stockreal estatebusiness12.Product is composed of ___________, ___________, or ______________.答案:servicesgoodsmoney13.Which of the following statements illustrate the importance of branding?答案:Brand serves as a guide to understanding the purpose of business objectives.Branded products is one of the best ways to attract loyal customers.The brand is a foundation in marketing communication.Brand not only creates loyal customers, but it creates loyal employees.14.There are four types of market segmentation which are most commonly used.They are _______.答案:geographic segmentationbehavioral segmentationdemographic segmentationpsychographic segmentation15.Which of the following are the principal media for advertising?答案:PosterInternetBillboardNewspaper16.Why is e-commerce a convenient way to do business?答案:People can order goods from anywhere at any time. That is, there are nobarriers of geography, or place; no barriers of time.E-commerce sites are open 24/7. That means, they are always open, 24 hoursa day, 7 days a week.17.There are some basic elements of culture relevant to international business.For example, ___________, ____________, __________ and _____________.答案:religionsocial structurelanguagevalues18. A company's culture will be reflected in its _____________, ________,_____________, ___________, etc.答案:office setupdress codevisual symbolsclient satisfaction19.The triple bottom line, which refers to _______, _______ and _______, form one wayto evaluate CSR.答案:planetprofitpeople20.Which departments are often outsourced?答案:call-centertech-support21.Mining belongs to the secondary industry.答案:错误issez-faire is a leadership style where the team leader will allow the teammembers to carry out their duties on their own and at their own pace.答案:正确23.Personal finance defines all financial decisions and activities of an individualor household, including budgeting, insurance, mortgage planning, savings, and retirement planning.答案:正确24.Tariffs are taxes imposed on all products.答案:错误25.In C2C, the sellers are organizations, and the buyers are individualconsumers.答案:错误26.Cross-cultural awareness training is usually a generic introduction into aculture, country, region or religion.答案:正确27.There are some special terms which are created or used by a certain group orteam, but can not be understood by the other people outside the team.答案:正确28.Stakeholders include employees, shareholders, customers, suppliers, localpeople and environment, etc.答案:正确29.For big corporation in developed countries, there may be a demand or needin a foreign market for a product or service because of saturation of domestic markets.答案:正确30. A resume is typically a 1-2 page, reverse chronological, introduction andsummary of your experience and skills.答案:正确31.Business enterprises customarily take one of three forms: _______________,partnership, or limited-liability company (or corporation).答案:sole proprietorship32. A normal corporate structure consists of various departments. Commondepartments include Marketing, Finance, ____________, Production andResearch and Development(R&D).答案:Human Resources33.____________ is a type of private equity, a form of financing that is provided byfirms or funds to small, early-stage, emerging firms that are deemed to have high growth potential, or which have demonstrated high growth.答案:Venture capital34.A(n) ____________ product is a product that can only be perceived indirectly.答案:intangible35.Advertising can provide constant reminders and ___________ to produce theconsumers’ desire.答案:reinforcements36.By performing ____________, businesses treat employees fairly.答案:ethical labor practice37.Globalization is the process of interaction and ______________ among people,companies, and governments worldwide.答案:integration38.Economic globalization is the increasing economic ______________ of nationaleconomies across the world.答案:interdependence39.Customer _____________ is a measure of how products and services supplied bya company meet or surpass customer expectation.答案:satisfaction40._______________ is a circular chart divided into sectors, illustrating numericalproportion.答案:Pie chart。

1单选(2分)Which of the following represents a goal for business writers?得分/总分A.You should concentrate on your feelings in business messages.B.You should get your audience to believe and accept your ideas.C.You should create messages that are lengthy to demonstrate your superior intellect and language skills.D.You should write business messages from your perspective.正确答案：B你没选择任何选项解析：D、Business writers must strive to produce messages and presentations that are economical,persuasive,audience oriented,and purposeful.2单选(2分)Before Melissa organizes and composes her message,she should ask two questions:(1)Why am I sending this message?and(2)得分/总分A.Why did my boss give this task to me?B.What do I hope to achieve with this message?C.How can I get this message written as quickly as possible?D.Do I have enough time and financial resources to complete the work?正确答案：B你没选择任何选项解析：D、All workers may question their boss's decision,their time,and their resources. Nevertheless,to determine the best organization and presentation,they must focus on the reason for sending the message and this question:What do I hope to achieve with this message? 3单选(2分)You are selecting a channel for sending your message.Which of the following is NOT a factor to consider when making this decision?得分/总分A.Amount and speed of feedback and interactivity requiredB.Cost of the channelC.Confidentiality and sensitivity of the messageD.Your competitors'channel use正确答案：D你没选择任何选项解析：D、Consider the following factors when selecting a communication channel:importance of the message,amount and speed of feedback and interactivity required,necessity of a permanent record,cost of the channel,degree of formality required,and confidentiality and sensitivity of the message.4单选(2分)Lindsay is writing a property description for a new real estate brochure.To make her brochure more effective,Lindsay should anticipate her audience.This means she得分/总分A.identifies the property's outstanding traits and describes them clearly.B.concentrates on the price and value of the property.C.writes using familiar words and a friendly,informal tone.D.considers what the readers are like and how they will react to the message.正确答案：D你没选择任何选项解析：D、When anticipating an audience,Lindsay should consider what the readers are like and how they will react.This will assist her in writing a description of the property and benefits that appeal to her audience.5单选(2分)Which of the following sentences best focuses on the audience?得分/总分A.We are very pleased to have you as our newest customer.B.You can help us by sending us your payment immediately.C.Register now to lock in your preferred travel dates.D.All sentences are focused on the audience rather than the sender.正确答案：C你没选择任何选项解析：D、The sentence"Register now to lock in your preferred travel dates"places focus on the audience.The other sentences place more focus on the sender.6单选(2分)Marketing Director Kiprova will inform the board of directors that customers are not responding positively to the company's Paris Hilton ads.Which of the following is the most appropriate announcement?得分/总分A.Our customers are ripping on our Paris Hilton ads,even though we know these ads rock.B.Our customers are badmouthing this awesome new marketing campaign;they are obviously just out of it.C.At the meeting you will receive reports on recent customer criticism of the new Paris Hilton ads. D.It has come to my attention that our customers have denigrated our strategic implementation of Paris Hilton's notoriety in our novel ad campaign.正确答案：C你没选择任何选项解析：D、Using the words"ripping on","rock”,"badmouthing,""awesome,"and"out of it"is unprofessional.Words such as"denigrated,""strategic implementation,"and"notoriety"are examples of inflated language that may be unfamiliar.The word"criticism"better describes the customers'reactions.7单选(2分)Which of the following business messages would use the direct strategy?得分/总分A.A letter denying credit to a customerB.A sales letterC.A letter rejecting a customer's claimD.An e-mail to your staff reminding them of the upcoming all-staff meeting正确答案：D你没选择任何选项解析：D、Typical business messages that follow the direct strategy include routine requests and responses,orders and acknowledgments,nonsensitive memos,e-mail messages,informational reports,and informational oral presentations.All other answer choices should use the indirect method.8单选(2分)Which of the following message openings is the most direct opening for an e-mail message announcing a new telecommuting plan?得分/总分A.A number of employees have asked about telecommuting options.B.Many businesses have been implementing telecommuting programs,and we have studied their programs extensively.C.Rising gas prices have led many companies to allow telecommuting,and we think this might be a good idea for our company.D.Our new telecommuting program will begin on August1.正确答案：D你没选择任何选项解析：D、Of the options shown,"Our new telecommuting program will begin on August1"is the most direct opening.The others are more indirect because they provide background information.9单选(2分)Which of the following contains no sentence faults?得分/总分A.Which is why we are considering new health insurance options.B.HealthNet's coverage is extensive,and the rates are fair.C.Review the list of benefits,then let me know what you think.D.Having good health insurance is important to employees we need to keep that in mind.正确答案：B你没选择任何选项解析：D、Only"Health Net's coverage is extensive,and the rates are fair"is a complete sentence.It is grammatically complete and makes sense standing alone.The sentence beginning with"Which"is a fragment.The sentence beginning with"Review"contains a comma splice.The sentence beginning with"Having"is a run on.10单选(2分)Which of the following best avoids a long lead-in?得分/总分A.Yes,we will send the information you requested.B.This is to advise you that we will send the information you requested.C.You may be interested to learn that we will send the information you requested.D.I am writing this letter to inform you that we will send the information you requested.正确答案：A你没选择任何选项解析：D、"Yes,we will send the information you requested"best avoids a long lead-in.Other sentences contain long lead-ins.11单选(2分)Jackson is sending an e-mail message about an important upcoming meeting.Which of the following represents the most effective subject line?得分/总分A.Urgent!B.Our next staff meeting will be held on the15th of August.C.Please Attend Staff Meeting August15D.Please Read NOW正确答案：C你没选择任何选项解析：D、Only"Please Attend Staff Meeting August15"clearly explains the purpose of themessage.Ineffective techniques include using vague subject lines(Please Read NOW),using one-word subject lines(Urgent!)and using complete-sentence subject lines.12单选(2分)Which of the following is the most appropriate closing for an e-mail message or memo?得分/总分A.Please submit your report by August1so that the information can be presented at the seminar. B.Please let me know if I may be of further assistance.C.Thank you in advance for answering my questions.D.It's been great talking with you.正确答案：A你没选择任何选项解析：D、Only"Please submit your report by August1so that the information can be presented at the seminar"creates an appropriate closing because it provides deadlines and action information.Other choices include trite language or sound insincere.13单选(2分)Porter's company has decided to let employees use instant messaging(IM)as an internal communication tool,and she wants to make sure that she's using it professionally.What should she do?得分/总分A.Make sure she's available via IM at all times so that her colleagues can always reach her.B.Include both professional and personal contacts on the same IM contact list for efficiency.C.Respect her receivers by using proper grammar,spelling,and proofreading in her instant messages.D.Create an imaginative IM name for herself such as"PrettySmart1."正确答案：C你没选择任何选项解析：D、Porter should respect her receivers by using proper grammar,spelling,and proofreading in her instant messages.She should make herself unavailable when she needs to complete a project or meet a deadline,and she should keep separate lists for professional and personal contacts.14单选(2分)Which of the following is an effective opening for a routine information request letter?得分/总分A.Please answer the following questions about your Web hosting services.B.My name is Jill Aubrey,and I am the office manager for Cape Consulting Inc.C.I recently read an article about your firm in the Cape Cod Times.D.Cape Consulting Inc.is the premier communication-consulting firm in the Cape and islands area.正确答案：A你没选择任何选项解析：D、Only"Please answer the following questions about your Web hosting services" specifies the reason that you are writing and is an appropriate,direct opening for your routine request.15单选(2分)A bad-news message,whether delivered in person or in writing,is usually better received when you得分/总分A.give the reasons before the bad news.B.immediately share the bad news.C.provide the reasons and explanations but conceal the bad news.D.combine the buffer and bad news.正确答案：A你没选择任何选项解析：D、When sharing bad news,present the reasons first,and your message will be better received.16单选(2分)The buffer in a bad-news message to employees should得分/总分A.explain the organization's side of the story.B.mention reader benefits related to the reasons for the denial.C.provide information about an alternative if one exists.D.be a neutral or positive statement that transitions to the reasons for the bad news.正确答案：D你没选择任何选项解析：D、The buffer should be a neutral or positive statement that transitions to the reasons for the bad news.Your explanation of the organization's side of the story and reader benefits will occur in the reasons,not the buffer.A presentation of alternatives will occur in the closing.17单选(2分)On behalf of your civic organization,you are inviting a motivational speaker to your semiannual meeting.Although you cannot provide a fee to the speaker,you will guarantee the speaker an enthusiastic audience and a positive impact on the community.You are focusing on得分/总分A.direct benefits.B.indirect benefits.C.monetary value.D.statistical analysis.正确答案：B你没选择任何选项解析：D、The discussion of the positive impact on the community and the enthusiastic audience focuses on indirect benefits.18单选(2分)When you use the AIDA persuasive approach,your first task is to gain the reader's attention(A). Which of the following represents your second step,or"I"tasks,of AIDA?得分/总分A.Describe the benefits a product or service offers and make rational or emotional appeals.B.Include details of your company's reliability and reputation.C.Grow more excited about your product and yourself as a salesperson.D.Identify a proverb or famous quotation.正确答案：A你没选择任何选项解析：D、Step2of the AIDA persuasive process is to build interest by describing the benefits a product or service offers and by making rational or emotional appeals.19单选(2分)You work for a development firm and must explain to a customer the results of a year-long study of potential sites for new stores.In what format should you develop this report?得分/总分A.Memo or e-mail formatB.Printed formC.Letter formatD.Manuscript format正确答案：D你没选择任何选项解析：D、Manuscript format is appropriate for longer,more formal reports such as the results of a year-long study.20单选(2分)Brittany is writing a business report about protecting workplace data and will be conducting an interview with a data security expert.What is the best advice you can give her?得分/总分A.Call before the interview to confirm the arrangements,and then arrive on time.B.Learn about the individual she is interviewing,and research the background and terminology of the topic.C.Use open-ended questions rather than yes-or-no questions to draw out the responses from the expert.D.Brittany should complete all these steps.正确答案：D你没选择任何选项解析：D、Brittany should follow all these tips.She should also bring what she needs to take notes,and dress professionally;use her body language to convey respect;adopt a courteous and respectful attitude;watch the time;end graciously;and send a thank-you note a day or two after the interview.21单选(2分)Which of the following statements about businesses'use of Facebook and other social networking sites is most accurate?得分/总分A.Social networking sites provide more obtrusive,less-tailored advertisements than traditional marketing campaigns.B.Media-savvy businesses can positively affect their customers'beliefs and counter negative perceptions on these sites.C.Business use of Facebook and similar sites has now grown to nearly40percent of global companies.D.Facebook and other sites offer plenty of social opportunities,but companies have been unable to identify practical business applications.正确答案：B你没选择任何选项解析：D、Smart businesses engage with users on social media sites to impact both positive and negative customer beliefs.Already,nearly80percent of major global companies communicate on social media sites,partly because these sites promise advertising that is less obtrusive and more tailored to their customers'needs than traditional ads.22单选(2分)Because job competition is stiff,you must have a customized résumé.Having a customized résumémeans that you得分/总分A.prepare a special résuméfor every position you want.B.create résumés for each of the job categories to which you plan to apply.C.hire a professional résumépreparation company to review and refine your basic résuméand then "dress it up."D.include your photo,add color,or place other graphics on the résumé.正确答案：A你没选择任何选项解析：D、A customized résuméshould be created to match the needs of the company to which you are applying.By matching the contents of your résuméto the needs of the target employer, you are more likely to receive the interview;and the interview is your doorway to the job offer. 23单选(2分)Which of the following statements uses an action verb to highlight an aptitude in your résumé?得分/总分A.Competent in creation of multimedia presentationsB.Mastered QuickBooks Pro accounting software in20hours with minimal instructionC.Ability to develop innovative and interactive Web pagesD.Able to adapt quickly to changing work environments正确答案：B你没选择任何选项解析：D、The one item that uses an action verb to highlight an aptitude is"Mastered QuickBooks Pro accounting software in20hours with minimal instruction."24单选(2分)Which of the following is not needed in a feasibility report?得分/总分A.The background and problem necessitating the proposalB.Problems that may result from implementationC.Costs of implementing the proposalD.Persuasive techniques正确答案：D你没选择任何选项解析：D、Feasibility reports focus on a decision;therefore,persuasive techniques are not necessary.Justification or recommendation reports,however,do use persuasive techniques.25单选(2分)Which of the following statements about functional headings is accurate?得分/总分A.Functional headings are useful for complex reports.B.Functional headings provide more information than talking headings.C.Functional headings are not appropriate for sensitive or controversial topics.D.Background is an example of a functional heading.正确答案：D你没选择任何选项解析：D、Functional heads,such as"Background,"describe functions or general topics.Unlike talking headings,they show the outline of a report but provide little insight for readers. Functional heads are useful for routine reports or for sensitive or controversial topics that might provoke emotional reactions.。

1判断(2分)“A right of first refusal”的译文为“优先认购权”。

得分/总分A.B.正确答案：A你没选择任何选项2判断(2分)请柬中的“R.S.V.P”意思是“敬请光临”。

得分/总分A.B.正确答案：B你没选择任何选项3判断(2分)“孙中山”译作“Sun Yat-sen”，“张国荣”译作“Leslie Cheung”，两者都是遵循“约定俗成”这一姓名翻译原则。

得分/总分A.B.正确答案：B你没选择任何选项4判断(2分)中文致辞中，开场经常有“尊敬的各位领导，各位嘉宾，女士们先生们，朋友们”，其中“尊敬的各位领导”译作英文时可以省略，或者简化为“Distinguished guests”即可。

得分/总分A.B.正确答案：A你没选择任何选项5判断(2分)“文明游园请勿刻划”这句公示语译作英文时可以灵活变通，译作“Please Respect Park Facilities”或“Please Help Us Take Care of the Park”。

得分/总分A.B.正确答案：A你没选择任何选项6判断(2分)上海的“白象”牌电池，其英文商标译作“White Elephant”是非常恰当的，因为“White Elephant”在英语文化里有特殊含义，指的是“吉祥物”。

得分/总分A.B.正确答案：B你没选择任何选项7判断(2分)“A thousand moustaches can live together but not four breasts.”译作“千个男人易相处，两个女人难相容”，最大的问题就在于英语俗语中的“俗”已经丧失殆尽。

得分/总分B.正确答案：A你没选择任何选项8判断(2分)“中国人民银行”译作英文是“the People's Bank,the central bank of China”，译文中之所以加注，遵循的是新闻翻译中最重要的一条原则，即“内外有别”。

大学商务英语试题及答案一、选择题（每题2分，共20分）1. The term "B2B" refers to:A. Business to BusinessB. Business to ConsumerC. Consumer to ConsumerD. None of the above答案：A2. Which of the following is not a function of a marketing mix?A. ProductB. PlaceC. PriceD. Profit答案：D3. In international trade, a Letter of Credit (L/C) is used to:A. Secure paymentB. Reduce costsC. Increase salesD. Promote products答案：A4. What is the meaning of "FOB" in shipping terms?A. Free on BoardB. Freight on BoardC. Full of BeliefD. First of Business答案：A5. The process of negotiating a contract is known as:A. ContractingB. ContractualizationC. Contracting outD. None of the above答案：B6. Which of the following is a type of business agreement?A. Memorandum of Understanding (MOU)B. Memorandum of Disagreement (MOD)C. Memorandum of Non-Compliance (MNC)D. Memorandum of Agreement (MOA)答案：A7. The acronym "ROI" stands for:A. Return on InvestmentB. Risk of InvestmentC. Rate of InterestD. Regulation of Industry答案：A8. What is the role of a "wholesaler" in the supply chain?A. They sell products directly to consumersB. They buy products in bulk and sell them to retailersC. They manufacture productsD. They provide raw materials for production答案：B9. The term "SWOT analysis" refers to:A. Strengths, Weaknesses, Opportunities, ThreatsB. Skills, Workforce, Opportunities, TechnologyC. Systems, Workflows, Operations, TechnologyD. None of the above答案：A10. In business, "due diligence" is the process of:A. Paying taxesB. Conducting a thorough investigationC. Preparing financial statementsD. Hiring new employees答案：B二、填空题（每空1分，共10分）1. The four Ps of marketing are Product, Price, ______, and Promotion.答案：Place2. A ______ is a document that outlines the terms andconditions of a business agreement.答案：Contract3. The acronym "BOPIS" stands for Buy Online, Pick up In-Store, which is a strategy used by retailers to enhance the ______ experience.答案：Customer4. In business, a "________" is a situation where a company has more liabilities than assets.答案：Insolvency5. The process of identifying and analyzing the target market is known as ______.答案：Market Segmentation6. A "________" is a financial statement that provides a snapshot of a company's financial position at a specific point in time.答案：Balance Sheet7. The term "________" refers to the process of identifying, anticipating, and assessing risks in a business.答案：Risk Management8. A "________" is a type of financial instrument that represents ownership in a company.答案：Stock9. The "________" is a measure of the value of goods and services produced by an economy over a specific time period.答案：Gross Domestic Product (GDP)10. A "________" is a form of indirect taxation levied on the sale of goods and services.答案：Value Added Tax (VAT)三、简答题（每题5分，共20分）1. What are the key elements of a business plan?答案：A business plan typically includes an executive summary, company description, market analysis, organization and management structure, product or service line, marketing and sales strategy, funding request, and financial projections.2. Explain the concept of "branding" in business.答案：Branding is the process of creating a unique name, symbol, or design that identifies and differentiates a company's products or services from those of other competitors. It aims to create a lasting impression in the minds of consumers and establish a strong brand identity.3. What is the purpose of a SWOT analysis in business strategy?答案：A SWOT analysis helps a business to identify its Strengths, Weaknesses, Opportunities, and Threats. It is used to assess the internal and external factors that can。

国家开放大学电大一网一平台《商务英语2》一体化考试机考形考任务7题库及答案形考任务7题库一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。

试题 1—I’m afraid the goods we received yesterday are short of weight.选择一项：A.I’m afraid we really couldn’t accept that.B.I suggest maybe should check it again.C.I'm sorry to say the shipment didn’t turn out to be satisfactory.试题2-So could you make an exception and accept D/P?选择一项：A.I shall tell you frankly it would drastically increase our risk.B. Thanks,we are inclined to accept your price.C.We have already tried our best.试题3—We regret we cannot review your weight-shortage claim as it really has nothing to do with uS.选择一项：A.The weight of the cargo on loading was supervised by the manager.B.But 15 tons of goods can’t simply disappear into thin air.C. I think there must be some misunderstanding.试题4Consumption and investment,meanwhile,accounted for 4.5and 1.2percentage points of first-quarter growth选择一项：A.respectfulB.respectableC.respectively试题5We won't entertain your claim the inspection certification from the Commodity Inspection Bureau.选择一项：A.unless you will haveB. unless you don’t haveC.unless you have试题6二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。

1单选(2分)Which of the following represents a goal for business writers?得分/总分A.You should concentrate on your feelings in business messages.B.You should get your audience to believe and accept your ideas.C.You should create messages that are lengthy to demonstrate your superior intellect and language skills.D.You should write business messages from your perspective.正确答案：B你没选择任何选项解析：D、Business writers must strive to produce messages and presentations that are economical, persuasive, audience oriented, and purposeful.2单选(2分)Before Melissa organizes and composes her message, she should ask two questions: (1) Why am I sending this message? and (2)得分/总分A.Why did my boss give this task to me?B.What do I hope to achieve with this message?C.How can I get this message written as quickly as possible?D.Do I have enough time and financial resources to complete the work?正确答案：B你没选择任何选项解析：D、All workers may question their boss's decision, their time, and their resources. Nevertheless, to determine the best organization and presentation, they must focus on the reason for sending the message and this question: What do I hope to achieve with this message?3单选(2分)You are selecting a channel for sending your message. Which of the following is NOT a factor to consider when making this decision?得分/总分A.Amount and speed of feedback and interactivity requiredB.Cost of the channelC.Confidentiality and sensitivity of the messageD.Your competitors' channel use正确答案：D你没选择任何选项解析：D、Consider the following factors when selecting a communication channel: importance of the message, amount and speed of feedback and interactivity required, necessity of a permanent record, cost of the channel, degree of formality required, and confidentiality and sensitivity of the message.4单选(2分)Lindsay is writing a property description for a new real estate brochure. To make her brochure more effective, Lindsay should anticipate her audience. This means she得分/总分A.identifies the property's outstanding traits and describes them clearly.B.concentrates on the price and value of the property.C.writes using familiar words and a friendly, informal tone.D.considers what the readers are like and how they will react to the message.正确答案：D你没选择任何选项解析：D、When anticipating an audience, Lindsay should consider what the readers are like and how they will react. This will assist her in writing a description of the property and benefits that appeal to her audience.5单选(2分)Which of the following sentences best focuses on the audience?得分/总分A.We are very pleased to have you as our newest customer.B.You can help us by sending us your payment immediately.C.Register now to lock in your preferred travel dates.D.All sentences are focused on the audience rather than the sender.正确答案：C你没选择任何选项解析：D、The sentence "Register now to lock in your preferred travel dates" places focus on the audience. The other sentences place more focus on the sender.6单选(2分)Marketing Director Kiprova will inform the board of directors that customers are not responding positively to the company's Paris Hilton ads. Which of the following is the most appropriate announcement?得分/总分A.Our customers are ripping on our Paris Hilton ads, even though we know these ads rock.B.Our customers are badmouthing this awesome new marketing campaign; they are obviously just out of it.C.At the meeting you will receive reports on recent customer criticism of the new Paris Hilton ads. D.It has come to my attention that our customers have denigrated our strategic implementation of Paris Hilton's notoriety in our novel ad campaign.正确答案：C你没选择任何选项解析：D、Using the words "ripping on", "rock”, "badmouthing," "awesome," and "out of it" is unprofessional. Words such as "denigrated," "strategic implementation," and "notoriety" are examples of inflated language that may be unfamiliar. The word "criticism" better describes the customers' reactions.7单选(2分)Which of the following business messages would use the direct strategy?得分/总分A.A letter denying credit to a customerB.A sales letterC.A letter rejecting a customer's claimD.An e-mail to your staff reminding them of the upcoming all-staff meeting正确答案：D你没选择任何选项解析：D、Typical business messages that follow the direct strategy include routine requests and responses, orders and acknowledgments, nonsensitive memos, e-mail messages, informational reports, and informational oral presentations. All other answer choices should use the indirect method.8单选(2分)Which of the following message openings is the most direct opening for an e-mail message announcing a new telecommuting plan?得分/总分A.A number of employees have asked about telecommuting options.B.Many businesses have been implementing telecommuting programs, and we have studied their programs extensively.C.Rising gas prices have led many companies to allow telecommuting, and we think this might be a good idea for our company.D.Our new telecommuting program will begin on August 1.正确答案：D你没选择任何选项解析：D、Of the options shown, "Our new telecommuting program will begin on August 1" is the most direct opening. The others are more indirect because they provide background information.9单选(2分)Which of the following contains no sentence faults?得分/总分A.Which is why we are considering new health insurance options.B.HealthNet's coverage is extensive, and the rates are fair.C.Review the list of benefits, then let me know what you think.D.Having good health insurance is important to employees we need to keep that in mind.正确答案：B你没选择任何选项解析：D、Only "Health Net's coverage is extensive, and the rates are fair" is a complete sentence. It is grammatically complete and makes sense standing alone. The sentence beginning with "Which" is a fragment. The sentence beginning with "Review" contains a comma splice. The sentence beginning with "Having" is a run on.10单选(2分)Which of the following best avoids a long lead-in?得分/总分A.Yes, we will send the information you requested.B.This is to advise you that we will send the information you requested.C.You may be interested to learn that we will send the information you requested.D.I am writing this letter to inform you that we will send the information you requested.正确答案：A你没选择任何选项解析：D、"Yes, we will send the information you requested" best avoids a long lead-in. Other sentences contain long lead-ins.11单选(2分)Jackson is sending an e-mail message about an important upcoming meeting. Which of the following represents the most effective subject line?得分/总分A.Urgent!B.Our next staff meeting will be held on the 15th of August.C.Please Attend Staff Meeting August 15D.Please Read NOW正确答案：C你没选择任何选项解析：D、Only "Please Attend Staff Meeting August 15" clearly explains the purpose of themessage. Ineffective techniques include using vague subject lines (Please Read NOW), using one-word subject lines (Urgent!) and using complete- sentence subject lines.12单选(2分)Which of the following is the most appropriate closing for an e-mail message or memo?得分/总分A.Please submit your report by August 1 so that the information can be presented at the seminar. B.Please let me know if I may be of further assistance.C.Thank you in advance for answering my questions.D.It's been great talking with you.正确答案：A你没选择任何选项解析：D、Only "Please submit your report by August 1 so that the information can be presented at the seminar" creates an appropriate closing because it provides deadlines and action information. Other choices include trite language or sound insincere.13单选(2分)Porter's company has decided to let employees use instant messaging (IM) as an internal communication tool, and she wants to make sure that she's using it professionally. What should she do?得分/总分A.Make sure she's available via IM at all times so that her colleagues can always reach her.B.Include both professional and personal contacts on the same IM contact list for efficiency.C.Respect her receivers by using proper grammar, spelling, and proofreading in her instant messages. D.Create an imaginative IM name for herself such as "PrettySmart1."正确答案：C你没选择任何选项解析：D、Porter should respect her receivers by using proper grammar, spelling, and proofreading in her instant messages. She should make herself unavailable when she needs to complete a project or meet a deadline, and she should keep separate lists for professional and personal contacts.14单选(2分)Which of the following is an effective opening for a routine information request letter?得分/总分A.Please answer the following questions about your Web hosting services.B.My name is Jill Aubrey, and I am the office manager for Cape Consulting Inc.C.I recently read an article about your firm in the Cape Cod Times.D.Cape Consulting Inc. is the premier communication-consulting firm in the Cape and islands area.正确答案：A你没选择任何选项解析：D、Only "Please answer the following questions about your Web hosting services" specifies the reason that you are writing and is an appropriate, direct opening for your routine request.15单选(2分)A bad-news message, whether delivered in person or in writing, is usually better received when you得分/总分A.give the reasons before the bad news.B.immediately share the bad news.C.provide the reasons and explanations but conceal the bad news.D.combine the buffer and bad news.正确答案：A你没选择任何选项解析：D、When sharing bad news, present the reasons first, and your message will be better received.16单选(2分)The buffer in a bad-news message to employees should得分/总分A.explain the organization's side of the story.B.mention reader benefits related to the reasons for the denial.C.provide information about an alternative if one exists.D.be a neutral or positive statement that transitions to the reasons for the bad news.正确答案：D你没选择任何选项解析：D、The buffer should be a neutral or positive statement that transitions to the reasons for the bad news. Your explanation of the organization's side of the story and reader benefits will occur in the reasons, not the buffer. A presentation of alternatives will occur in the closing.17单选(2分)On behalf of your civic organization, you are inviting a motivational speaker to your semiannual meeting. Although you cannot provide a fee to the speaker, you will guarantee the speaker an enthusiastic audience and a positive impact on the community. You are focusing on得分/总分A.direct benefits.B.indirect benefits.C.monetary value.D.statistical analysis.正确答案：B你没选择任何选项解析：D、The discussion of the positive impact on the community and the enthusiastic audience focuses on indirect benefits.18单选(2分)When you use the AIDA persuasive approach, your first task is to gain the reader's attention (A). Which of the following represents your second step, or "I" tasks, of AIDA?得分/总分A.Describe the benefits a product or service offers and make rational or emotional appeals.B.Include details of your company's reliability and reputation.C.Grow more excited about your product and yourself as a salesperson.D.Identify a proverb or famous quotation.正确答案：A你没选择任何选项解析：D、Step 2 of the AIDA persuasive process is to build interest by describing the benefits a product or service offers and by making rational or emotional appeals.19单选(2分)You work for a development firm and must explain to a customer the results of a year-long study of potential sites for new stores. In what format should you develop this report?得分/总分A.Memo or e-mail formatB.Printed formC.Letter formatD.Manuscript format正确答案：D你没选择任何选项解析：D、Manuscript format is appropriate for longer, more formal reports such as the results of a year-long study.20单选(2分)Brittany is writing a business report about protecting workplace data and will be conducting an interview with a data security expert. What is the best advice you can give her?得分/总分A.Call before the interview to confirm the arrangements, and then arrive on time.Learn about the individual she is interviewing, and research the background and terminology of the topic.C.Use open-ended questions rather than yes-or-no questions to draw out the responses from the expert.D.Brittany should complete all these steps.正确答案：D你没选择任何选项解析：D、Brittany should follow all these tips. She should also bring what she needs to take notes, and dress professionally; use her body language to convey respect; adopt a courteous and respectful attitude; watch the time; end graciously; and send a thank-you note a day or two after the interview.21单选(2分)Which of the following statements about businesses' use of Facebook and other social networking sites is most accurate?得分/总分A.Social networking sites provide more obtrusive, less-tailored advertisements than traditional marketing campaigns.B.Media-savvy businesses can positively affect their customers' beliefs and counter negative perceptions on these sites.C.Business use of Facebook and similar sites has now grown to nearly 40 percent of global companies. D.Facebook and other sites offer plenty of social opportunities, but companies have been unable to identify practical business applications.正确答案：B你没选择任何选项解析：D、Smart businesses engage with users on social media sites to impact both positive and negative customer beliefs. Already, nearly 80 percent of major global companies communicate on social media sites, partly because these sites promise advertising that is less obtrusive and more tailored to their customers' needs than traditional ads.22单选(2分)Because job competition is stiff, you must have a customized résumé. Having a customized résumé means that you得分/总分A.prepare a special résumé for every position you want.B.create résumés for each of the job categories to which you plan to apply.C.hire a professional résumé preparation company to review and refine your basic résumé and then "dress it up."include your photo, add color, or place other graphics on the résumé.正确答案：A你没选择任何选项解析：D、A customized résuméshould be created to match the needs of the company to which you are applying. By matching the contents of your résuméto the needs of the target employer, you are more likely to receive the interview; and the interview is your doorway to the job offer. 23单选(2分)Which of the following statements uses an action verb to highlight an aptitude in your résumé?得分/总分A.Competent in creation of multimedia presentationsB.Mastered QuickBooks Pro accounting software in 20 hours with minimal instructionC.Ability to develop innovative and interactive Web pagesD.Able to adapt quickly to changing work environments正确答案：B你没选择任何选项解析：D、The one item that uses an action verb to highlight an aptitude is "Mastered QuickBooks Pro accounting software in 20 hours with minimal instruction."24单选(2分)Which of the following is not needed in a feasibility report?得分/总分A.The background and problem necessitating the proposalB.Problems that may result from implementationC.Costs of implementing the proposalD.Persuasive techniques正确答案：D你没选择任何选项解析：D、Feasibility reports focus on a decision; therefore, persuasive techniques are not necessary. Justification or recommendation reports, however, do use persuasive techniques.25单选(2分)Which of the following statements about functional headings is accurate?得分/总分A.Functional headings are useful for complex reports.B.Functional headings provide more information than talking headings.C.Functional headings are not appropriate for sensitive or controversial topics.D.Background is an example of a functional heading.正确答案：D你没选择任何选项解析：D、Functional heads, such as "Background," describe functions or general topics. Unlike talking headings, they show the outline of a report but provide little insight for readers. Functional heads are useful for routine reports or for sensitive or controversial topics that might provoke emotional reactions.。

第一章单元测试1、狭义的电子商务不包括下面的哪个环节（）A.客服B.销售C.购买D.交换2、B2C电子商务是按照以下哪个标准分类的结果（）A.使用的网络类型B.主体的性质C.数字化程度D.主体所属关境3、完全电子商务是按照以下哪个标准分类的结果（）A.主体的性质B.使用的网络类型C.主体所属关境D.数字化程度4、移动电子商务是按照以下哪个标准分类的结果（）A.使用的网络类型B.主体的性质C.主体所属关境D.数字化程度5、跨境电子商务是按照以下哪个标准分类的结果（）A.主体所属关境B.使用的网络类型C.数字化程度D.主体的性质6、你认为，虚拟市场带来的改变中不包括以下哪个？（）A.对买方而言更低的信息搜索成本B.更加丰富的信息C.增大了买卖双方信息的不对称D.位于不同地点的买方和卖方的能力大大提高7、淘宝的收入来源中不包括以下的哪种（）A.旺铺B.交易佣金C.直通车D.钻石展位8、京东商城最初的收入来源是以下的哪种：A.会员费B.交易佣金C.销售费D.广告费9、中国电子商务发展过程中，2003-2008年，属于哪个时期（）A.渠道B.基础设施C.经济体D.工具10、中国网络零售市场规模超过美国成为世界第一，是在哪一年（）A.2010年B.2015年C.2013年D.2008年第二章单元测试1、Itrust（）主要提供的属于以下哪种服务（）A.购物门户B.消费者社团网C.比较购物助手D.信用认证网站2、支付宝主要提供的属于以下哪种服务（）A.比较购物助手B.消费者社团网C.购物门户D.第三方担保服务3、苏宁易购属于以下哪种类型的网络零售商（）A.互联网集市B.邮购商转型C.鼠标加水泥零售商D.虚拟电子零售商4、淘宝属于以下哪种类型的网络零售商（）A.邮购商转型B.互联网集市C.虚拟电子商务零售D.鼠标加水泥零售商5、相对而言不适合网上销售的产品类别是（）A.百货商品B.便利商品C.图书音像D.收藏商品6、比较适合网上销售的产品，具有以下特征，不包括以下哪项（）A.数字化的产品B.相对贵重的产品C.品牌认知度高D.基本不需要查看实物，有标准规格的产品7、卫哲认为，网络零售商品的演变特点可以划分为四个阶段，第二个阶段为（）A.主流人群偶尔购买的非主流产品B.非主流人群购买主流产品C.主流人群购买主流产品D.非主流人群购买非主流产品8、在CRM过程中，给客户发送邮件属于哪个阶段的工作（）A.划分等级B.累计资料C.客户关怀D.客户分裂9、唯品会网站定位的特点，不包括以下哪项（）A.品牌折扣B.限时抢购C.搜索方便D.正品保险10、欧碧倩电商部门在成立之初，最基本的岗位中包括下面的哪些(多选题)（）A.财务B.客服C.运营D.美工第三章单元测试1、企业网站属于下面哪种媒体类型（）A.自有媒体B.付费媒体C.口碑媒体D.未知2、微信公众号属于下面哪种媒体类型（）A.口碑媒体B.未知C.自有媒体D.付费媒体3、搜索引擎属于下面哪种媒体类型（）A.未知B.付费媒体C.自有媒体D.口碑媒体4、微博转发或评论属于下面哪种媒体类型（）A.自有媒体B.口碑媒体C.付费媒体D.未知5、千人印象成本的英文缩写为（）A.CPVB.CPMC.CPID.CPC6、在淘宝中，买家搜索相关的关键词时在搜索结果中就会出现推广的宝贝，这种属于哪种直通车方式（）A.定向推广B.活动推广C.店铺推广D.搜索推广7、在中国网络广告投放市场中，份额最大的广告方式是哪种？（）A.品牌图文广告B.Email广告C.关键词广告D.视频广告8、在开展搜索引擎营销中，设置更多的关键词的目的是实现下属哪个目标（）A.找得到，问得了B.打得开，读得懂C.很合意，想了解D.搜得出，看得见9、淘宝直通车中，只有推广的宝贝有销售成交时才按照设定的关键词出价扣费（）A.×10、淘宝客推广中，只要推广的宝贝被买家点击，卖家就需要按照设定的比例支付佣金（）A.×B.√第四章单元测试1、具有普遍可接受性特征的传统支付工具为（）A.储值卡B.支票C.银行卡D.现金2、具有高效便捷、简单、安全特征的传统支付工具为（）A.储值卡B.现金C.银行卡D.支票3、具有接受范围、机具要求特征的传统支付工具为（）A.现金B.储值卡C.支票D.银行卡4、在使用中涉及商户客户（持卡人）、收单行、发卡行、银行卡组织的传统支付工具（）A.银行卡B.现金C.支票D.储值卡5、在使用中涉及出票人、收款人、付款方银行、收款方银行、票据清算中心的传统支付工具为（）A.储值卡B.现金C.银行卡D.支票6、收单行一般是指顾客的开户银行（）B.×7、发卡行一般是指顾客的开户银行（）A.×B.√第五章单元测试1、亚马逊中国采取的主要物流配送模式为（）A.物流仓储外包B.自营物流与外包结合C.物流外包D.自营物流2、易宠商城的货物摆放规则为（）A.按商家B.按供应商C.按商品类别D.仓位随机摆放3、京东商城最后一公里采取的主要配送模式为（）A.自提点取货B.送货上门与自提点取货C.自提柜D.快递送货上门4、菜鸟驿站最后一公里采取的主要配送模式为（）A.自提点取货B.快递送货上门C.自提柜D.送货上门与自提点取货5、在跨境出口电商物流中,网络覆盖全球，运输时间较长的方式为（）A.海外仓B.国际快递C.跨境专线物流D.中国邮政6、在跨境出口电商物流中，容易压货、运维成本高的方式为（）A.国际快递B.中国邮政C.跨境专线物流D.海外仓7、拣货是订单处理流程哪个项目的前一项（）A.扫描核对B.物流运输C.获五大堡D.打印订单8、临空公司在完成商品的扫描核对以后，进行的是以下哪一环节A.拣货B.货物打包C.物流运输D.打印订单9、速递易最后一公里采取的主要配送模式为（）A.自提柜B.铁路运输C.自提点取货D.快递送货上门10、（多选）以下属于物流决策需要考虑的因素的是（）A.企业产品自身的物流特点B. 第三方物流的客户服务能力C.物流系统总成本D.企业对物流控制力的要求第六章单元测试1、阿里巴巴国际站属于下面哪种类型的平台（）A.传统跨境大宗贸易平台B2BB.跨境小额批发零售垂直平台B2CC.跨境小额批发零售综合门户平台B2BD.专业第三方服务平台2、敦煌网属于下面哪种类型的平台（）A.跨境小额批发零售垂直平台B2CB.传统跨境大宗贸易平台B2BC.跨境小额批发零售综合门户平台B2BD.专业第三方服务平台3、兰亭集势属于下面哪种类型的平台（）A.传统跨境大宗贸易平台B2BB.跨境小额批发零售垂直平台B2CC.专业第三方服务平台D.跨境小额批发零售综合门户平台B2B4、递四方属于下面哪种类型的平台（）A.专业第三方服务平台B.跨境小额批发零售垂直平台B2CC.跨境小额批发零售综合门户平台B2BD.传统跨境大宗贸易平台B2B5、我国跨境电商零售出口第一大出口国家为（）A.澳大利亚B.德国C.美国D.英国6、我国跨境电商零售出口第一大类别的商品为（）A. 家居园艺B.电子C.汽配D.时尚7、我国跨境电商零售进口第一大类别的商品为（）A.服装鞋包B.图书C.化妆品D.母婴产品8、农村电商发展大致可以分为两个阶段,第二阶段的开始时间大约为（）A.2005B.2009C.2003D.20079、狭义的跨境电子商务是指B2B电子商务（）A.×B.√10、从广义的跨境电子商务包括B2B和B2C跨境电商（）A.×B.√11、当前的跨境电商交易中，以跨境进口电商为主（）A.×B.√。

国家开放大学本科《商务英语3》一平台机考真题及答案第二套说明：整理于2024年8月］4日；适用于国家开放大学本科学员一平台期末机考考试；前5个题相同则整套相同。

第一部分.试题原题第一大题、交际用语（单选题）本大题共包含5小题，每小题2分，共计10分。

阅读对话，从A.B、C三个选I页中选择一个能填入空白处的最佳选项。

1.-You are right.How do you analyze our weaknesses?A.I'm afraid we put less emphasis on the overall design.B.I tell you we have been working hard on the overall designC.I have to say that we are excellent in the overall design.2.-D o you mind telling me where you are from?A.Certainly not.Fm from London.B.Sure,I was born in London.C.N ot really,you can do it.3.-.-Yes,certainly.We are a medium firm with about two thousand people in two different plants.A.D o you have total nine departments in your company?B.Could you tell me how your company is actually organized?C.C an you tell me a little more about the four branch offices?4.-.-They refer to the royalties,including patent right,copy right,trademark right,and so on.A.W hat about the tax base?B.H ow about the tax rate?C.W hat are intangible assets?5.-We would like to place an order for some of your C&Z desk units.A.C ertainly,we keep a large supply in stock.B.D elivery dates depend on your location.C.W e recommend payment by letter of credit.第二大题，词汇与结构（单选题）本大题共包含15小题，每小题2分，共计30分。