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Haier Group’s E-Business Program
In the global survey by Euromonitor, Haier was ranked as the world’s No. 1 refrigerator brand, and also the world’s fifth largest white appliance producer. Haier has achieved a high growth for 17 consevutive years with an annual average growth rate of 78%.
在线企业企业为何专注于RSM
企业能重复利用有形资产和无形资产来获得多元
化收入。 每一个连接都可能成为一个收入流
收入信息 获得收入的成本 组合分析：来自收入流的利润平均值、标准偏 差、协方差
收入流决策
增加一个新的收入流（增加的利润、对现有 收入流的影响、多样化收入流的管理） 去掉一个现有的收入流 重新组合现有的收入流
The Effect of Haier’s e-Business strategy
The overall effect of Haier’s e-business strategy was generally positive, judged by three sets of measures. The first set was the measures of reduced cycle time and enhanced customization according to the objectives of zero distance and fast speed. The second set was the measures of cost saving and cooperative value creation according to the objectives of zero inventory and zero working capital. The third set was the measure of overseas sale, profit and brand recognition according to the objective of internationalization.
