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供应链专业术语缩写及含义供应链管理(Supply Chain Management,SCM)是一个涵盖了从原材料采购到最终产品销售的所有活动的一个全面概念。
在企业内部，供应链包括了从生产计划到物流管理的所有相关部门。
而在企业外部，供应链则包括了与供应商、承运商、零售商等合作伙伴之间的合作活动。
供应链管理的目标是降低成本、提高效率、提升客户满意度、缩短产品生命周期等。
在实践中，供应链管理不仅包括了内部的生产和物流管理，还要关注包括采购、配送、库存管理、供应商管理、需求预测、销售管理等所有环节。
因此，对于从事供应链管理工作的人员来说，熟悉供应链管理的相关专业术语和缩写是非常重要的。
1.专业术语缩写及含义1.1产品生命周期管理(PLM)：Product Lifecycle Management，指以产品为中心，通过整合企业内外的信息与资源来管理产品从设计、生产、销售到退役的全过程。
1.2物流管理(LM)：Logistics Management，指对产品的采购、运输、仓储和配送等活动的管理。
1.3供应链规划(SCP)：Supply Chain Planning，指基于需求预测和生产资源的管理来规划供应链的运作。
1.4采购管理(PM)：Purchasing Management，指对原材料和零部件的采购活动的管理。
1.5库存管理(IM)：Inventory Management，指对库存的需求预测、补货和监控等活动的管理。
1.6供应商关系管理(SRM)：Supplier Relationship Management，指对供应商的选择、评价和管理的活动。
1.7需求预测(DF)：Demand Forecasting，指基于市场需求和产品销售数据来预测产品需求的活动。
1.8客户关系管理(CRM)：Customer Relationship Management，指对客户的市场调研、销售管理和售后服务等活动的管理。
供应链管理名词解释供应链管理（Supply Chain Management，SCM）是指对从原材料到最终产品的整个供应链进行计划、实施、控制和监督的过程，旨在最大化客户价值和实现组织经济目标。
以下是一些与供应链管理相关的名词解释：1. 供应链（Supply Chain）：由原材料供应商到最终用户之间涉及到的所有环节，包括供应商、制造商、分销商和零售商等。
2. 物流（Logistics）：物流是指在供应链中，针对产品的运输、仓储和配送等活动的管理和控制。
3. 仓储（Warehousing）：仓储是指供应链中的货物存储和管理活动，包括仓库的选址、库存管理和货物流转等。
4. 运输（Transportation）：运输是指供应链中货物从一个地点到另一个地点的交通工具选择、路线规划和运输过程的管理。
5. 需求预测（Demand Forecasting）：需求预测是指根据过去的销售数据和市场趋势等因素，预测未来需求量的过程。
6. 采购（Procurement）：采购是指从供应商购买原材料、零部件和成品等物资的过程，包括供应商选择、合同谈判和订单管理等。
7. 订单执行（Order Fulfillment）：订单执行是指根据客户订单进行生产和交付的过程，包括订单管理、生产计划和交付安排等。
8. 库存管理（Inventory Management）：库存管理是指对供应链中的物料和成品进行统一的、系统化的管理，以确保库存水平的控制和优化。
9. 供应商评估（Supplier Evaluation）：供应商评估是指对潜在和现有供应商的综合评估，以确定其能力、可靠性和供应风险等。
10. 供应商关系管理（Supplier Relationship Management）：供应商关系管理是指与供应商之间建立长期合作关系，以提高供应链的效率和质量。
11. 逆向物流（Reverse Logistics）：逆向物流是指对退货、产品召回和废弃物处理等逆向流程进行管理和控制的活动。
物流组织的名词解释在当今复杂而互联的商业环境中，物流组织扮演着至关重要的角色。
物流组织是指在商品从生产地点到消费地点的整个供应链过程中，负责规划、实施和控制物流活动的实体。
它们为实现高效率、低成本和及时交货的目标，协调不同环节的合作，并确保物资、信息和现金的流动顺畅。
在本文中，我们将解释一些与物流组织相关的关键名词。
1. 供应链管理(Supply Chain Management)供应链管理是物流组织中至关重要的概念。
它涉及管理一系列涉及产品、服务和信息流的活动。
供应链管理的目标是确保从原材料供应到最终消费者的产品或服务流动无阻。
这需要协调供应商、制造商、分销商和零售商之间的合作，并充分利用信息技术以提高整个供应链的效率。
2. 仓储与配送(Warehousing and Distribution)仓储与配送是指物流组织中负责存储和分配产品的活动。
仓储涉及选择合适的仓库以存放产品，并采取措施确保货物的安全、完整和可靠。
配送则涉及将产品从仓库或生产地点转运到销售点或最终消费者处。
有效的仓储与配送管理可以降低库存成本、缩短交货周期，并提供快速响应客户需求的能力。
3. 运输与物流运作(Transportation and Logistics Operations)运输是物流组织中不可或缺的环节。
它涉及将产品从一个地点运送到另一个地点的活动。
在物流运作中，选择合适的运输方式、制定路线规划和时间表，以及监控运输过程的效率和准确性非常重要。
运输与物流运作的目标是确保产品能够按时到达目的地，并同时最大程度地降低运输成本。
4. 信息技术在物流中的应用(Application of Information Technology in Logistics)信息技术在物流组织中扮演着至关重要的角色。
它提供了实时跟踪和监控物流活动的能力。
通过使用物流管理软件、自动化设备和智能物流系统，物流组织可以有效地管理库存、优化路线选择、预测需求和提高整体运作效率。
供应链物流管理名词解释供应链物流管理是指在商品生产、运输、仓储等环节中,通过优化物流网络和资源配置,实现整个供应链的高效运作和管理。
以下是供应链物流管理中的一些名词解释:1. 供应链(Supply Chain):指从原材料采购到商品最终交付客户的整个物流过程,包括生产、采购、物流、销售等环节。
2. 物流( logistics):指运输、储存、包装等环节,是供应链中的重要环节,旨在实现商品从生产地到销售地的顺畅运输。
3. 库存( Inventory):指企业拥有的商品数量,包括在仓库中的库存和在生产线上的库存。
库存管理的目的是通过及时盘点和库存调整,保证库存数量的准确性和合理性。
4. 采购(采供):指企业通过向供应商采购商品,实现供应链上商品供应的过程。
采购管理的目的是通过优化采购流程,提高采购效率,降低采购成本。
5. 物流服务提供商( logistics Service Provider):指提供物流解决方案和服务的企业,包括物流公司、货运公司等。
物流服务提供商可以为供应链上的各个环节提供物流服务,包括运输、仓储、包装、配送等。
6. 物流网络( Logistics Network):指连接生产地、供应商、消费者等各种物流环节的物流网络。
物流网络的构建需要考虑运输路线、运输速度、运输容量等因素,以实现商品快速、安全地到达目的地。
7. 供应链效率( Supply Chain 的效率):指供应链上各个环节运作效率的高低。
供应链效率的提高可以通过优化物流网络、提高采购效率、降低库存成本等方式实现。
随着全球化经济的发展,供应链物流管理已经成为企业实现高效运作和管理的重要一环。
企业需要通过物流网络的优化、库存管理的优化、采购流程的优化等方式,提高供应链物流管理的效率和质量,从而实现企业的可持续发展。
物流管理和供应链管理的联系和区别一、定义：物流管理（Logistics Management）指的是协调和管理物流活动，以实现目标的规划、组织、实施和控制的过程。
供应链管理（Supply Chain Management）则是指整合企业内外、上下游生产、流通和服务环节的活动，以实现增加价值和满足顾客需求的过程。
二、目标：物流管理的目标是通过最佳的运输、仓储、配送等活动，实现成本最小化、效率最大化和服务质量最优化。
供应链管理的目标是通过合理整合和协调各个环节，实现物流时间缩短、库存降低、成本控制和顾客满意度提高。
三、范围：物流管理的范围主要包括运输、仓储、配送和信息处理等环节。
供应链管理则涉及到原材料采购、生产计划、库存控制、营销和客户关系管理等更广泛的范围。
四、过程：物流管理的过程主要包括需求管理、运输管理、库存管理和配送管理等。
供应链管理的过程则更加复杂，包括供应商选择、采购计划、生产调度、运输安排、库存控制和客户服务等。
五、控制：物流管理的控制主要依靠运输成本、仓储成本和配送时间等指标进行监控和评估。
供应链管理则需要通过多个环节的指标监控，例如供应商交货准时率、生产计划完成率、库存周转率和订单交货满意度等，以实现整个供应链的优化和改进。
区别：物流管理更加注重运输、仓储和配送等操作性的环节，主要目标是优化这些环节的效率和成本。
而供应链管理则更注重企业内外的协调和整合，主要目标是优化整个供应链的效率、响应速度和满足顾客需求。
供应链管理的范围更广泛，需要考虑更多的因素和环节。
此外，供应链管理涉及到更多的合作伙伴，需要通过跨部门和跨企业的合作来实现整个供应链的优化。
物流管理名词解释物流管理是指在物流活动中，通过运用各种物流技术和管理方法，实现物流流程的优化，提高物流效率和降低物流成本的一种管理方式。
下面是对一些常见物流管理名词的解释。
1. 供应链管理（Supply Chain Management，SCM）：是通过有效地协调供应链中各个环节的资源和活动，以实现整个供应链的高效运作和利益最大化的管理方式。
2. 仓储管理（Warehouse Management，WM）：是指对仓库内物品的存储、出入库、库存信息管理等各项工作的统一管理和控制。
3. 运输管理（Transportation Management，TM）：是指对物流运输过程中的路线规划、车辆调度、货物追踪等各项工作进行有效管理和控制。
4. 订货周期（Order Cycle）：是指从客户下订单到订单交付完成的整个过程所需的时间。
5. 库存控制（Inventory Control）：是指对库存数量、位置和流动进行有效控制，以实现库存的最优化管理。
6. 供应商管理（Supplier Management）：是指对供应商的选择、评估、协调等工作进行管理，以确保供应商能够满足企业的需求。
7. 跨境物流（Cross-border Logistics）：是指涉及国际贸易的物流活动，包括海关报关、国际运输、清关手续等。
8. 电子商务物流（E-commerce Logistics）：是指在电子商务环境下，为满足在线购物的物流需求而进行的物流管理活动。
9. 配送管理（Distribution Management）：是指对商品从生产地点到消费者手中的整个配送过程进行管理，包括路线规划、配送员管理等。
10. 自动化仓储（Automated Warehousing）：是指通过自动化设备和系统，实现仓库的自动化管理和操作，提高仓库效率和减少错误。
以上是对物流管理中一些常见名词的解释，这些名词涵盖了物流管理各个方面的内容。
在实际的物流管理过程中，运用这些名词的概念和方法，可以帮助企业提高物流效率，降低物流成本，从而提升竞争力。
供应链管理和物流管理《供应链管理和物流管理》一、供应链管理简介供应链管理（Supply chain management ）是指企业的服务或产品运作所需的采购、消耗、移动、存储、制造、质量保证和交付的各种运作活动的整体管理。
它解决的是企业与企业之间的合作关系的管理，从而为企业内部流程和活动的整合和优化提供技术手段。
其真正的目的是最大化企业的整体竞争力，改善全球贸易环境，帮助企业实现有效的进货、生产、存储、开发和发货，同时提高流程效率，减少不必要的成本。
供应链管理包括物流、交易处理、供应商管理、客户关系管理、库存管理、质量保证和营销推广管理。
其中，物流管理是供应链管理的核心，是企业掌握供应链运作的重要手段，其任务是实现以最低成本满足客户需求，保证及时、准确、节约的交付。
二、物流管理内容物流管理是从供应点到客户点之间运输和存储商品及服务的活动的管理。
物流管理研究的重点是它所涉及到的内容，物流管理的内容就是“拉、推、存和协调”。
1、“拉”的意思是客户的订单对供应链的需求，物流企业需要与合作单位进行有效的沟通，把客户的需求转换成涉及到的原材料、物流环节、运输形式、运输工具等，以便及时调节物流流程；2、“推”的意思是供应商对物流供给的货物，推送货物是指供应商按企业需求将货物及时准确地送到指定地点；3、“存”的意思是物料的存储，物料的存放形式有自体存储、仓储租用和物流仓储等；4、“协调”的意思是协调物流在增加质量的同时提高效率，使物流的安排和执行更有效地达到整体企业的最佳利益。
三、物流管理的优势物流管理有很多优势，可以帮助企业节约成本、提高效率、缩短时间。
1、节省了物流成本，物流管理有助于企业通过减少物流成本来改善自身经营水平，提高企业经营效益。
2、提高物流效率，物流管理有助于企业实现物流资源的有效配置，减少物流过程中的浪费以提高物流效率。
3、缩短物流周期，物流管理可以通过精确的计划设计和有效的物流活动，使物流周期缩短，提高客户满意度。
Chapter1：1.Why can the current movement toward establishing supply chains becharacterized as a revolution?Because the current movement toward establishing supply chains has reshaped contemporary strategic thinking.Two massive shifts, supply chain revolution and a related logistical renaissance, in expectation and practice concerning the performance of business operations are highly interrelated but they are significantly different aspects of contemporary strategic thinking.pare the concept of a modern supply chain with more traditionaldistribution channels. Be specific regarding similarities and differences. Traditional distribution channels typically had an order fulfillment time of 15-30 days. But if something went wrong, this time would increase dramatically. It was a common practice to maintain inventory at every stage of the supply chain like retailers, wholesalers, and manufacturers. The market was characterized by scarcity to the primary goal of traditional model was to ensure availability of products. However, today customers want more options in product offerings. Modern supply chain is geared towards meeting the changing consumer needs. Transportation capacity and operational performance has become more reliable and economical. Logistical systems are capable of capable of delivering products at exact times. So customer orders can be fulfilled faster. With massive development in information technology, the need to maintain inventory has reduced dramatically. The occurrence of failures, characteristic of traditional supply chain, has been replaced by a commitment towards zero-defect of six sigma performance. In essence a high level of performance is achieved at a lower total cost with commitment of fewer financial resources than that in the past.3.What specific role does logistics play in supply chain operations?Logistics is the primary conduit of product and service flow within a supply chain arrangement. It is the work required to move and to position inventory throughout a supply chain. It is a combination of order management, inventory, transportation, warehousing, material handling and packaging as integrated throughout a facility network. Logistics is essential for effective supply chain connectivity.4.Describe “integrative management”. Be specific concerning the relationship betweenfunctionality and process.The challenge to achieving integrated management results from the long-standing tradition of performing and measuring work on a functional basis. Since the industrial revolution, achieving best practice has focused managerial attention on functional specialization. The prevailing belief was the better the performance of a specific function, the greater the efficiency of the overall process.The fundamental challenge of integrated management is to redirect traditional emphasis on functionality in an effort to focus on process achievement. Integrative process management seeks to identify and achieve lowest total cost by capturing trade-offs that exist between functions. The focus of integrated management is lowest total process cost, which is not necessarily the achievement of the lowest cost for each function included in the process.5.In terms of enterprise extension, describe the importance of the information sharingand process specialization paradigms.The information sharing paradigm is the widespread belief that achieving a high degree of cooperative behavior requires that supply chain participants voluntarily share operating information and jointly plan strategies. The guiding principle is that information sharing is essential among supply chain participants to collectively do the things customers demand faster and more efficiently.The process specialization paradigm is commitment to focusing collaborative arrangements on planning joint operations with a goal of eliminating nonproductive or non-value-adding redundancy by firms in a supply chain. The basic idea is to design the overall supply chain processes in a manner that identifies a specific firm’s competencies along with the responsibility and accountability to perform each element of essential work in a manner that maximizes overall results.Importance: Sharing information and joint planning can reduce risk related to inventory positioning. Collaboration can eliminate duplicative or redundant work, such as repetitive quality inspection, by designating and empowering a specified member of the supply chain to be fully responsible and accountable. Such extended enterprise integration introduces new challenges regarding measurement, benefit and risk sharing, trust, leadership, and conflict resolution.6.Describe and illustrate an integrated service provider. How does the conceptof integrated service provider differ from traditional service providers, such as for-hire transportation and warehousing?Integrated Service Providers (ISP) also known as third-party logistics providers provide a range of logistics services that includes all work necessary to service customers. With the regulatory changes in the transportation the traditional logistics services providers started offering warehousing and shared transportation services. Therefore the ISPs initiated the radical shift from single function to multifunction outsourcing. Their services include order entry to product delivery and in certain situations they also provide wide range of value-added services. For example United Parcel Services (UPS) stocks Nike shoes and warm-ups at its Louisville warehouse and processes orders hourly. All the related communication and financial administration are handled by an UPS call center in San Antonio. Therefore UPS handles the basic logistics and value-added services for Nike.In contrast the traditional service providers, such as for-hire transportation and warehousing specialize in specific functions. For instance, the for-hire transportationindustry consists of carriers who specialize in moving products between geographic locations. The companies offering warehouse services are traditionally called public warehouses and they provide storage supplemented by specialized services.pare and contrast anticipatory and response-based business models.Why has responsiveness become popular in supply chain collaborations? Anticipatory and response-based business models are the two ways used by firms to fulfill customer requirements. However the fundamental difference in the two models is timingAnticipatory model has been the traditional business practice, which was mainly forecast driven. Since information about purchasing behavior was not readily available, and the channel partners were loosely collaborating, businesses were driven by forecasts. However the forecasts used by the manufacturers, wholesales, distributors, and retailers were often different that led to a lot of excess inventory in the system. All the work was performed in anticipation of future projections, so the likelihood of misgauging customer requirements was very high. In addition each firm in the chain duplicated the anticipatory process.Response-based model aims to reduce or eliminate forecast reliance by joint planning and rapid exchange of information between supply chain partners. This model has been made possible because managers can now obtain and share accurate sales information faster. Consequently customers can be provided with their desired items faster. This model requires fewer steps and therefore less cost to complete a fulfillment process compared to the anticipatory model. Response-based model is similar to a build to order model however the former has a faster response time and allows higher degree of customization.Responsiveness propelled by information technology development has become the cornerstone of today’s supply chain collaboration. Higher responsiveness can not only increase the level of customer satisfaction but can also reduce the overall cost of doing that.pare and contrast manufacturing and geographic postponement. Manufacturing and geographic postponement are strategies and practices that reduces the anticipatory risks of supply chain performance. The factors favoring one pr the other form depends on the volume, value, competitive initiatives desired customer service levels. Manufacturing or form postponement aims at manufacturing the products one order at a time with no preparatory work or component procurement until the customer specifications are fully known and customer commitment is received. The goal of this postponement strategy is to maintain products in a neutral or non-committed status as long as possible. In an ideal situation a standard or base product is manufactured in large quantities to obtain economy of scale while deferring the finalization until the customer commitment. In this scenario, economy of scope is introduced by producing the base product to accommodate a wide range of different customers. An example of manufacturing postponement is observed in mixing paintcolor at retail stores to accommodate the individual customer’s request. This strategy not only reduces the risks of logistics malfunction but also increases the use of light manufacturing and final assembly at logistical facilitiesOn the other hand, Geographical or logistical postponement focuses on response acceleration. This strategy aims to build and stock a full-line inventory at one or more strategic locations. Forward deployment of inventory is postponed until the customer order is received. In an ideal situation this postponement strategy eliminates the risk of anticipatory risk of inventory deployment while retaining manufacturing economy scale. An example of geographical postponement is the Sears Store Delivery System. The logistics of the appliances is not initiated till the customer order is received. An appliance purchased on Monday can be installed at customer’s home as early as Wednesday. And there is a possibility that the product is not manufactured until that night or early Tuesday.In a number of supply chains both types of postponement strategies are combined to create a highly responsive strategy.9.Define and illustrate cash-to-cash conversion, dwell-time minimization andcash spin. How does supply chain strategy and structure impact each?Cash-to-cash conversion is the time required to convert raw material or inventory purchases into sales revenue. It is directly related to inventory turn. Its benefits are realized by reducing and sharing risk and inventory investment. In traditional business the benefits were enjoyed at the expense of business partners. For example, terms of 2% net 10 meant that a prompt payment discount could be earned if the invoice is paid within ten days from the time of delivery. In a response based system these benefits can be shared by managing the inventory transfer velocity across the supply chain. To facilitate such arrangements supply chain partners often use dead net pricing, which factors discounts and allowances in the selling price. Therefore incentives of timely payment are replaced by performance commitments at a specified net price. Managing supply chain logistics as a continuous synchronized process also serves to reduce dwell time.Dwell time is the ratio of the time that an asset sits idle to the time required to satisfy its designated supply chain mission. As an example dwell time would represent the ratio of the time inventory is in store to the time it is moving or contributing to achieve supply chain objectives. Dwell time can be reduced if the supply chain partners are willing to eliminate duplicate work. Therefore each firm could be designated to perform and be accountable for the value-added work in order to reduce the overall dwell.Cash spin basically refers to free cash spin. This concept aims to reduce the overall assets committed to the supply chain performance. Therefore capital invested on inventory or warehouse can be made available for redeployment by revising the supply chain arrangement. Free capital can be reinvested in other projects that would have otherwise not been considered.10.Discuss and support the following argument: "Supply chain arrangements mayreduce consumer value."A somewhat more abstract but often cited potential downside of supply chain management could be labeled the dark side of collaboration. The argument is that the public does not benefit across the board from supply chain efficiency.Supply chain criticism comes in two parts.First, the line of reasoning is that operating efficiency does not automatically translate to or guarantee lower consumer prices. Firms that collaborate may individually or collectively make larger profits and thereby generate large shareholder wealth. However, no mechanisms exist to guarantee that efficiencies will be passed on to consumers in the form of lower retail prices. In fact, the supporting logic is that as supply chains.The second criticism of supply chain arrangements builds on the premise that operating efficiency may not always be socially equitable. The argument questions the benefits of more precise matching of supply to demand in terms of the overall reduction in surplus goods.Chapter2：1.Illustrate a common trade-off that occurs between the work areas of logistics. Any illustration that demonstrates an inherent trade-off between information, inventory, transportation, warehousing, material handling or packaging is acceptable. The following are a few examples of such trade-offs:Information is increasingly being used as a substitute for inventory. For instance, a warehouse manager that is in constant contact with a supplier of his/her stocks need not hold traditional, high levels of inventory. By being “connected”, the supplier realizes when the warehouse is in need of product and can make accommodations of product processing and shipping accordingly. Improved, faster means of transportation also prevent manufacturers and merchandisers from holding high levels of inventory.Poor packaging can lead to product damage in transit. Management should either improve packaging or seek a transportation mode that is more stable and less damage-inducing. Regardless, greater costs will be incurred upfront – though they are likely to be offset with reduced costs of product recollection and rework.2.Discuss and elaborate the following statement: "The selection of a superiorlocation network can create substantial competitive advantage."The statement “The selection of Superior location network can create sub stantial competitive advantage” holds true with regard to logistical networks. The network design implies customer service and cost considerations. Added value (and perhaps a competitive advantage) may be derived from the “intimacy” of being located near customers. Networks that strive for the highest levels of effectiveness (superior serviceperformance) often do so at significantly higher expense. Networks may also be designed for efficient product flows in order to lower transportation and inventory holding costs. Depending upon the competitive environment in which a firm operates, competitive advantage may result from either being located near the customers to provide superior service or through low cost service with the cost-efficient network design.3.Why are customer-accommodation operations typically more erratic thanmanufacturing support and procurement operations?Market or physical distribution operations are typically more erratic because they are initiated by the customer, whose behavior cannot be controlled by the firm. Manufacturing and procurement operations, on the other hand, are initiated by the firm and considered to be within the firm’s span of control. However, better communications between the logistics organization and customers can reduce the uncertainty and erratic nature of market-distribution operations.4.How has transportation cost, as a percentage of total logistics cost, trackedsince 1980The transportation costs as a percentage of total logistics costs in US has increased over the last 20 years. In 1980, the percentage was approximately 47 percent and this has increased to over 63 percent in 2004. Therefore transportation represents a significant portion of the overall logistics cost.5.Describe the logistics value proposition. Be specific regarding specificcustomer accommodation and cost.Logistical value proposition is a cost framework that aims to match of operating competency and commitment to meet the individual of selected groups of customers’ expectations and requirements. A well-designed logistical network must have high customer response with low operational variance and minimum inventory commitment. However the combinations will be different for different groups. Well designed and operated logistical system can help firms to achieve competitive advantage.6.Describe the fundamental similarities and differences between procurement,manufacturing support and customer-accommodation performance cycles as they relate to logistical control.Procurement performance cycles consist of the many activities that maintain the flow of materials, parts, or finished goods into a manufacturing or distribution facility. The scope of procurement activities is limited. Although similar to the customer order processing cycle, shipments are generally larger and cycles often require much more time. Maintaining raw materials inventory is sometimes less expensive relative to finished goods, since time of delivery and material security is often less sensitive into facility than out to the customer. Another difference is that the number of suppliers of a firm is generally less than the number of customers, making the procurement cycle more direct.Manufacturing support performance cycles serve as the logistics of production. These functions maintain orderly and economic flow of materials and work-in-process inventory to support production schedules. The goal is to support manufacturing requirements in the most efficient manner. These are internal cycles to the firm, thus they are rarely affected by behavioral uncertainty.Customer-accommodation performance cycles are those associated with processing and delivering customer orders. They link the customers through timely and economical product availability. Physical distribution integrates marketing and manufacturing efforts. To improve the effectiveness of the distribution system, forecast accuracy must improve to reduce uncertainty. In addition to the value of sound forecasting methods, the firm must emphasize flexibility and responsiveness to deal with the uncertainty of customers in the physical distribution cycle.pare and contrast a performance cycle node and a link. Give an exampleof each.Nodes are facility locations. Forms of communications and transportation represent links between the nodes. Most logistical work takes place at nodes whereas links represent the interface among locations. Nodes represent network facilities where materials are processed and base inventories and safety stocks are maintained. Inventory that is in between nodes is c alled “in transit”.8.How does the "quest for quality" affect logistical operations? Does theconcept of total quality have relevancy when applied to logistics?Though logistical service quality is often in the eye of the beholder –that is, the definition of quality varies among suppliers and customers, it is possible to pursue a quest for quality. The quest requires logistics organizations to identify the service qualities that customers most highly value. Upon identifying these key dimensions of service, it is up to the firm to flawlessly execute those functions that add value. Ultimately, customers may demand “perfect order” performance, a level of service that requires suppliers to meet expectations without error.The ideals of total quality – namely, doing things right the first time, does find relevance in logistics. It is far better in terms of customer service and low cost to provide customers with desired service on the first effort. Customers more highly value suppliers that meet their promises, delivering product on time, in proper quantities, and without damage. Costs are reduced in the process as fewer products are recollected and reworked. These costs of service or product failure can be eliminated if processes are corrected, ensuring that the problem is not a recurring one. Over time, customers tend to rely on those suppliers that provide sound service time and again.9.Discuss uncertainty as it relates to the overall logistical performance cycle.Discuss and illustrate how performance cycle variance can be controlled.One of the major objectives of logistical management is to reduce the uncertainty in performance cycles. Since the performance cycles are made up of many activities, eachwith its own volatility or variance, variance over the entire cycle can significantly impede the logistics organization’s efficiency and effectiveness.To control variance, the firm must conform expected cycle time to actual cycle time. If cycle time is less than expected, the delivered product becomes inventory to be stored. If the cycle time is longer than expected, then the firm must rely on safety stocks to satisfy customer demand. In either case there are costs associated with variance. The ides is to eliminate variance by equating actual cycle time to the expected cycle time. This may require adjustments in product flows into or out of the organization.10.What is the logic of designing echeloned logistical structures? Can echelonedand direct structures be combined?The echeloned logistical structure is built on the logic of stocking some level of inventory or performing specific activities at consecutive levels of supply chain. This structure utilizes warehouses to create inventory assortments and achieve consolidation economies associated with large volume transportation shipments. The inventory is position to meet the customers’ requirements faster. Typical echelon systems use either break bulk or consolidation warehouses. However the service commitment and order size economies determine the most desirable and economical structure to service the specific customer. So many supply chains use a combination of echeloned and direct structures to meet their logistical needs.Chapter3：1.Explain the differences between transactional and relationship marketing.How do these differences lead to increasing emphasis on logistical performance in supply chain management?Transactional marketing is generally focused towards short-term interaction with customers. Traditional marketing strategies followed this approach wherein exchanges/transactions are carried out with customers in order to increase their revenues and profits.Relationship marketing focuses on the long-term relations with the key supply chain partners such as the consumers, intermediate customers and suppliers. This strategy aims to develop and retain long term preference and loyalty because it has been realized in many industries that it is more important to obtain greater share of the purchases made by the existing customers than to attract new customers. This approach tries to identify the individual customers in order to satisfy their unique needs in the most cost-efficient and effective way. This requires a greater emphasis on logistical performance of the entire supply chain.2.Why are the four primary service outputs of spatial convenience, lot size,waiting time, and product variety important to logistics management?Provide examples of competing firms that differ in the level of each service output provided to customers.Since every customer has different requirements regarding service outputs, spatial convenience, lot size, waiting or delivery time, and product variety represent the four generic outputs to accommodate customer requirements.Spatial convenience measures the amount of shopping time and effort that needs to be out by the customer. Higher convenience is offered by making the product available in more number of places. As an example some household furniture manufacturers offer their products through department store, mass merchandisers and other independent department stores whereas Ethen Allen offers its products only at its own Allen retail stores.Lot size refers to the number of units that can be purchased in each transaction. A customer who wish to buy larger quantity of items for example 12 or 24 rolls of paper towels to get a lower unit price can get it from Sam’s Club and Costco. However they can buy single rolls from grocery or convenient stores. The basic tradeoff in such purchases is between the unit price and the storage or maintenance cost of such volumes.Waiting time is the amount if time a customer has to wait between ordering and receiving products. The lower the waiting time, the higher is the level of service. Buying products from retail or grocery stores has no waiting time however if someone wants to order from a catalog or via the Internet, he has to wait for the product. Although higher waiting time is associated with inconvenience, customers are rewarded in the form of lower prices.Product variety refers to the different assortments or variety offered to the consumers and end-users. Supermarkets offer a large variety of items, whereas the warehouse stores offer a much less variety. And convenience stores offer even lesser variety.3.What is meant by availability in logistics customer service? Provide examples ofthe different ways to monitor a firm’s performance in availability.Availability is the capacity to have inventory when desired by a customer. As simple as this may seem, it is not at all uncommon for an organization to expend considerable time, money, and effort to generate customer demand and then fail to have product available to meet customer requirements. The traditional practice in organizations is to stock inventory in anticipation of customer orders.Availability is based on three performance measures: Stockout Frequency, Fill Rate, and Orders Shipped Complete.Stockout Frequency: For example, a study of retail supermarkets revealed that at any point in time during a week, the average supermarket is out of stock of approximately 8 percent of the items planned to be on the shelves. It is important to note, however, that a stockout does not actually occur until a customer desires a product. The aggregation of all stockouts across all products is an indicator of how well a firm is positioned to provide basic service commitments in product availability. While it does not consider that some products may be more critical in terms of availability than others, it is the starting point in thinking about inventory availability.Fill Rate:For example, if a customer wants 100 units of an item and only 97 are available, the fill rate is 97 percent. To effectively consider fill rate, the typical procedure is to evaluate performance over time to incIude multiple customer orders. Thus, fill rate performance can be evaluated for a specific customer, product, or for any combination of customers, products, or business segments. Fill rate can be used to differentiate the level of service to be offered on specific products. In the earlier example, if all 100 products ordered were critical to a customer, then a fill rate of 97 percent could result in a stockout at the customer's plant or warehouse and severely disrupt the customer's operations. Imagine an assembly line scheduled to produce 100 automobiles that receives only 97 of its required brake assemblies. In situations where some of the items are not critical to performance, a fill rate of 97 percent may be acceptable. The customer may accept a back order or be willing to reorder the short items at a later time. Fill rate strategies need to consider customer requirements for products.Orders Shipped Complete:The most exacting measure of performance in product availability is orders shipped complete. It views having everything that a customer orders as the standard of acceptable performance. Failure to provide even one item on a customer's order results in that order being recorded as zero in terms of complete shipment.pare and contrast speed, consistency, and flexibility as optionalperformance activities. In some situations,is one activity more critical than others?Performance cycle speed is the elapsed time form when a customer establishes a need to order until the product is delivered and is ready for customer use.Speed is an essential ingredient in many just-in-time and quick-response logistical strategies as fast performance cycles reduce customer inventory requirements.Order cycle consistency is measured by the number of times that actual cycles meet the time planned for completion.most logistical managers place greater value on consistency because it directly impacts a customer’s ability to plan and perform is own activities.the issue of consistency is fundamental to effective logistics operations as it is becoming increasingly common for customers to actually specify a desired date and even specify a delivery appointment when placing orders.Flexibility involves a firm’s ability to accommodate special situations and unusual or unexpected customer requests.In some situations,adjustments can be implemented to prevent or accommodate special situations,thereby preventing malfunctions.so one may be more critical than others. 5.Why is perfect order service so difficult to achieve?An order should be delivered complete,delivered on time,at the right location,in perfect condition,with complete and accurate documentation.Each of these individual elements must comply with customer specifications.thus,complete delivery means all product the customer originally requested,on time means at the customer’s specified date and time.ing the ten categories of customer expectations in Table 3-1, develop yourown examples of how customers might evaluate performance of a supplier.。
