商务函电lesson 4 5 6 7
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Chapter II Establishing Business RelationsLesson One Developing Client BaseChinese Version:敬启者:我方从贸易向导网获悉贵方行名与email地址,并得知你方需求购圆珠笔。
我们在此介绍本公司及产品,以期与你方建立业务关系。
我们专营圆珠笔的生产和出口已超过六年,我们的产品品种多样,质量上乘,价格极具竞争力。
欢迎登录我们的网站了解我公司概况及最新产品信息。
如果你对我们任何产品感兴趣,请告知,我们乐意提供详情。
作为积极的制造商,我们每月都有推出新产品。
如果你们感兴趣,我们乐意定期为你们提供新信息。
谨上Key to ExercisesI. Translate the following expressions into Chinese or vice versa:1.进出口2.建立业务关系3.想要购买4.贸易向导5.最新设计6.specialize in7.be of interest to8.be on the market9.manufacturerpany profilesII. Fill in each of the following blanks with a proper preposition:1. in, for2.of, of, to3.into,with,in,of4.from,of, in, with, for, of5.of,ofIII.Fill in the missing words in the following blanks with the first letter given:introduce, range, attach, trust, items, interest, interested, receiving, which,quotationsIV. Translate the following sentences into Chinese:1.伦敦史密斯有限公司向我们介绍,贵公司是纺织品的主要进口商。
商务英语函电第一篇:商务英语函电邀请及访问的安排我们想邀请贵方经理参加广交会。
We would extend our invitation to your manager to Guangzhou Fair.若贵方对该服装有兴趣,我们拟请贵方经理访华,以便我们能够洽谈向贵国出口这种服装的可能性。
If you are interested in the above-mentioned garments, we would like to invite your manager to visit China, so that we can discuss with him the possibility of exporting the garments to your country.我们精心为您所做的三天日程,请您同意。
We are sending you a carefully-arranged three-day time schedule for your approval.您为我安排得真周到,谢谢您所做的一切。
It’s very thoughtful of you to have arranged all this for me.Thank you for all you’ve done for me.我们热忱期待在那儿接待贵方的代表。
We are looking forward to extending our warm reception to your representative there.我们很高兴通知贵方,我公司的贸易代表团准备在五月份访问贵国。
We are pleased to announce that a trade delegation of our corporation is planning to visit your country in May.根据贵方建议,我们已为会议暂定了议程。
Chapter 4 offersPoints for Attention:出口商通常在两种情形下写发盘函:1.直接向客户发盘,要多考虑发盘的完整性和吸引力。
2.收到客户询盘后作出答复,针对性更重要,必须做到有的放矢,以买方感兴趣或者符合对方要求的商品货号为中心。
例如,对方在询盘函中已经说明需要立即出运的商品,那么对于库存断档的商品再做激励性介绍,恐怕也收效甚微。
Types of Offer1.从报盘人的身份来分:买方报盘,卖方报盘。
买方报盘: bid/buying- offer卖方报盘: selling-offer2.从报盘形式来分:口头报盘,书面报盘两种。
3.从报盘先后顺序来分:主动报盘A Volunteer Offer对询盘信的答复A Reply to an Inquiry4.报盘从法律责任上来分:有约束力的报盘offer with engagement无约束力的报盘offer without engagementOffer with engagement---formal offer/ effective offer/firm offerOffer without engagement ---- free offer/ non-firm offerFirm offeran offer with engagement. usu. in written form, may not be withdrawn, or amended for a specific period of time.A satisfactory firm offer should meet 4 requirements:No ambiguous words: 忌用…大约(about)‟,…参考价(reference price)‟等词。
2) Complete trade terms:包括商品品质(Quality),数量(Quantity),包装(Packing),价格(Price),装运(Shipment),支付(Payment),有效期(Validity )等。
国际商务英语函电答案【篇一:世纪商务英语外贸函电(第二版)课后习题答案】 letter 1.at, of, with, in, forletter 2.from, into, with, of, top40rming, interesting, dealing, sample, details, quality, prices, applied, items, inquiryunit 3p55letter 1.from, for, by, with, onletter 2.with, in, of, in, fromp562.referring, established, cost, quality, opinion, responsibility, part, satisfied, information, decisionunit 4p71letter 1. to, of, at, in, byletter 2.with, in, with, for, withp732.advertisement, leading, interested, details, dealers, line, market, replying, over, itemunit 5p88letter 1.for, with, at, by, toletter 2.for, for, by, at, by/underp892.inquiring, quotation, receipt, subject, confirmation, discount, catalogue, brochure, separate, appreciateunit 6p105letter 1.of, on, in, with, toletter 2.of, in, by, for, atp1062.offer, regret, price, sold, level, difference, transaction,counter-offer, samples, acceptanceunit 7p122letter 1.to, of, of, in, for,letter 2.with, for, for, within, ofp1232.order, customers, confirm, stated, shipment, satisfied, range, enclosing, catalogue, furtherunit 8p141letter 1: in, for, on, at, atletter 2: to, for, in, with, forp1422. order, accept, terms, enclosed, contract, duplicate, return, file, delivered, entireunit 9p165letter 1: to, in/for, for, in/for, inletter 2: of, to, on, at, againstp1662. inform, under, ready, stipulations, shipment, received, establish, s/c, point, effectunit 10p181letter 1: for, of, to, with, from/againstletter 2: for, on, for ,from, by/inp1822. refer, boxes, strong, sea/ship, container, around, cost, prevent, rough, accountunit 11p197letter1: from, for/of, to, in, onletter 2: with/in, in, for, in ,withoutp1982. reply, regret, port, booked, permit, punctual, understand, obtaining, receiving, issueunit 12p214letter1: with, against, for, at, byletter 2: of, from, to, at, within/inp2152. insure, breakage, fragile, insured, rate, insurer, consignment, packing, coverage, adviceunit 13p232letter 1: of, upon/on, by, against, toletter 2: in, into, about, for, againstp2332. shipment, regret, contain, into, error, apology, delivered, documents, account, dispose【篇二:商务英语函电1-9课翻译及答案】roduction译文信件一进口商自我介绍麦克唐那和伊万有限公司美国纽约劳顿大街58号福建鞋业进出口公司中国福建福州保定大街45号送交:销售部吴刚先生敬启者:我们从伏特威廉公司得知贵司商号与地址,特此来函,希望能同贵司发展商务关系。
商务函电范文(通用十一篇)(经典版)编制人:__________________审核人:__________________审批人:__________________编制单位:__________________编制时间:____年____月____日序言下载提示:该文档是本店铺精心编制而成的,希望大家下载后,能够帮助大家解决实际问题。
文档下载后可定制修改,请根据实际需要进行调整和使用,谢谢!并且,本店铺为大家提供各种类型的经典范文,如工作总结、工作计划、合同协议、条据文书、策划方案、句子大全、作文大全、诗词歌赋、教案资料、其他范文等等,想了解不同范文格式和写法,敬请关注!Download tips: This document is carefully compiled by this editor. I hope that after you download it, it can help you solve practical problems. The document can be customized and modified after downloading, please adjust and use it according to actual needs, thank you!Moreover, our store provides various types of classic sample essays for everyone, such as work summaries, work plans, contract agreements, doctrinal documents, planning plans, complete sentences, complete compositions, poems, songs, teaching materials, and other sample essays. If you want to learn about different sample formats and writing methods, please stay tuned!商务函电范文(通用十一篇)商务函电范文(篇一)Dear Sir: May 1, 2001Inquiries regarding our new product, the Deer Mountain Bike, have beden coming in from all parts of the world.Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available.Enclosed is our brochure.Yours faithfully商务函电范文(篇二)Dear Sirs: June 12, 2001Thank you for your letter of June the 8th.We regret that we cannot meet your terms.We must point out that the falling market here leaves us little or no margin of profit.We must ask you for a keener price in respect to future orders.At present the best discount offered for a quantity of 200 is 5%.Our current situation leaves us little room to bargain.We hope you will reconsider the offer.Truly商务函电范文(篇三)Dear Sir: June 15, 2001We have discussed your offer of 5% and accept it on the termsquoted.We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September.The enclosed order is given strictly on this condition.We reserve the right of refusal of delivery and/or cancellation of the order after this date.Truly商务函电范文(篇四)Dear Sir: June 8, 2001We have received your price lists and have studied it carefully.However, the price level in your quotation is too high for this market, If you are prepared to grant us a discount of 10% for a quantity of 200, we would agree to your offer.You should note that some price cut will justify itself by an increase in business.We hope to hear from you soon.Yours truly 商务函电范文(篇五)Dear Sir:Sep.1, 2001We are sorry to report that in spite of our effort, we are unable to guarantee shipment by the agreed date due to a strike at our factory.We are afraid that your L/C will be eXpire before shipment.Therefore,please eXplain our situation to your customers and secure their consent to eXtend the L/C to .Sincerely商务函电范文(篇六)告示 Announcements实例之一、开业 Opening of new businessDear Mr./ Ms,We have opened at the above address a sales office for our products here in New York.We employ a staff of consultants and a well-trained service department which makes routine checks on all equipment purchased from us.We would be pleased if you would take full advantage of our services and favorable shopping conditions.We fully guarantee the quality of our products.Yours faithfully尊敬的先生/小姐,我们已在纽约上述住址为我们的产品开设了一家办事处。
Unit 2Enquiry, Offer and Counter-offer询盘,报盘和还盘写作要点及要求询盘要点:开头:说明写信的目的1)消息来源;2)感兴趣的商品;正文:3) 具体说明要求,如索寄商品目录、价目表、样本等以进一步了解商品,要求报价等;4) 介绍本地对商品的需求情况等;结尾:5) 期望;希望尽快收到报盘。
报盘要点:开头:1)感谢对方的询盘;正文:2) 给出报盘,具体介绍商品:名称、质量、数量和规格;3) 进一步介绍商品的价格、折扣和支付方式等;4)价格的具体内容,是否包括包装费用、运费和保险费等;5)包装和装运期;6)如果是有效发盘,说明报盘的有效期;结尾:7) 期望;希望报盘能得到对方接受。
还盘要点:开头:1)感谢对方的报盘;正文:2) 全部或部分拒绝对方报盘的态度及原因;3) 向卖方提出建议,说明自己能接受的价格、优惠条件等;结尾:4) 期望;希望还盘能得到接受,表达合作的希望等。
每封信件的具体内容会有变化,需要根据实际情况加以调整。
Lesson 4 General EnquiryII. Main points of the letter(信件要点)Specimen 1a. source of information and interest in the goodsb. detailed requirements (catalogue, price, samples)c. introduction of market and priced. expectation of early replySpecimen 2a. receipt of the enquiryb. details of meeting requirements (sending catalogue, price, samples)c. favorable terms and best attentionIII. Chinese V ersion(译文)信件一太平洋贸易有限公司英国伦敦皇后大道32号上海阳光纤维制品有限公司中国上海淮海路20号敬启者:事由:中国玩具我们从《中国贸易指南》上的广告获悉贵方生产供出口的中国玩具。
我们对贵方的产品非常感兴趣。
请尽快惠寄附有图片的商品目录和最新的价目表,顺带惠赐样品。
我们获悉贵方能够以吸引人的价格供应大量的产品。
供你方参考,本地区对高品质的中国玩具有稳定的需求。
销量不会特别高,但是款式新颖的设计会获得好价格。
等候即复(Signature)爱伦.格兰仕(女士)谨上2006年10月10日抄送: 经理信件二上海阳光纤维制品有限公司中国上海淮海路20号太平洋贸易有限公司英国伦敦皇后大道32号爱伦女士:事由:中国玩具感谢你方10月10日的询盘以及你方对我公司产品的关注。
随函附上几本带插图的商品目录和一份价目表,给予你方所需细节。
另邮一些各种款式的样品,清晰地展示我们产品的质量和精湛的工艺。
相信当你方看到产品的时候,会认为我公司的产品能引起最挑剔的买主的兴趣。
对于1000件以上的订单,我们会给予5%的折扣。
请尽可放心,我们会即时处理你方的订单的。
上海阳光纤维制品有限公司(签名)查理销售经理谨上2006年10月21日谨上附件补充阅读一敬启者:我们从你公司的网页获悉贵方生产和出口各种工艺品。
如蒙汇来一份商品目录,并告知贵方详细的价格和贸易条件,我们将不胜感激。
如能提供有关的商品文化信息,将会对我们更有帮助。
本地区对你们国家生产的工艺品有稳定的需求,优质的产品如能吸引顾客,将会很畅销。
早复为盼。
谨上补充阅读二敬启者:关于贵方7月18日的来信,我们很高兴知道贵方对我们的工艺品感兴趣。
按照你方的要求,我们航邮目录一本,并附小册子一套,仅供参考。
如果目录中所列的任何商品符合贵方要求,请具体询价,我方将立即寄上报价单。
早复为盼。
谨上IV. Key to the exercises(习题答案)I Basic T raining1.Translate the following expressions into Chinese:1) 有插图的商品目录2) 稳定的需求3) 挑剔的买主4) 一般询盘5) 优质6)款式新颖的设计7) 精湛的工艺8)数量折扣2.Choose the best answer:1) b 2) d 3) b 4) b 5) b6) c 7) b 8) c 9) c 10) dII. Improving T raining1) We are interested in your fashionable cotton piece goods which are for export.2) We learned from your letter of August 30 that you are interested in our new products.3)We are enclosing our latest illustrated catalogue, together with some samples you ask for.4)We have a stock of woolen sweaters of high quality for sale.5)As requested, we are now sending under separate cover our winter pricelist for your information. 6)The goods we require should be durable in quality, bright in color so as to appeal to the customers.7)Y ou can rely on the fact that our product will meet the need of your market.8)For your information, we would like to allow you a special discount of 3% on the order of over USD$5,000.III. Letter-writing practice:Dear Sirs,We learn from Thomas H. P. of New Y ork that you are producing hand-made gloves in a variety of artificial leathers. We are one of the importers in China dealing in this type of goods, and we are quite interested in your products. There is a steady demand here for gloves of high quality, especially those in the brighter colors and of fashionable designs. If you can give us a competitive quotation, we will consider an order of 5,000 pieces.Will you please send me a copy of illustrated catalogue of your gloves, with details of your prices and terms of payment?We will appreciate your early reply.Y ours faithfully,Lesson 5 Specific EnquiryII. Main points of the letter(信件要点)Specimen 1a. receipt of letterb. detailed requirements (catalogue, price, terms, shipment)c. introduction of market and request for competitive priced. expectation of early replySpecimen 2a. receipt of the enquiryb. details of meeting requirements (sending catalogues and samples etc.)c. more information about goodsd. expectation of trial orderIII. Chinese V ersion(译文)信件一 (和第一课的信件二连接)敬启者:感谢你公司8月25日的来函,很高兴获悉你方生产各类鞋子。
我们对你公司在信里推荐的休闲鞋,尤其是刺绣拖鞋和棉布鞋感兴趣。
请惠寄一份有插图的商品目录和样品,进一步提供有关的信息,并给我们报利物浦CIF最低价,说明最早的船期。
优质的休闲鞋很受欢迎。
相信提到的几类价格适中的产品在我地销路良好。
如你们的报价有竞争力,我方将考虑订5,000双鞋。
盼急复谨上信件二敬启者:感谢你方9月1日的询盘。
随函附上的带插图的商品目录和样品详述你方特别感兴趣的两类鞋。
图片可以让你方详细了解我们正在出口的其他休闲鞋。
关于我方的贸易条件,请参考商品目录的第8页,随函给你方报利物浦到岸价,船期10月,我们通常要求不可撤消的即期信用证。
刺绣拖鞋和棉布鞋是我们的最新产品。
由于它们质优价廉,请相信我们的产品能够帮你方扩大市场。
期待你方的试订。
谨上补充阅读一敬启者:我们收到一份来自非洲的关于大米和大豆的询盘,我们了解到你方的产品是适合当地市场的,如蒙汇来你方的最新价目表以及系列样品,我们将不胜感激。
然而,我们必须指出,报最低价格是很有必要的,因为当地的购买能力很低。
如果报价合理的话,我们将向你方下大宗订单。
请相信,价格上的小小让步绝对是值得的,会让你方收益颇丰。
及时的装运是必要的,欢迎你方立即报开罗成本加运费价。
谨上补充阅读二敬启者:从你方9月1日来函中获悉你们是中国棉布出口商并希望与我公司直接建立业务关系,这正与我们的愿望不谋而合。
目前,我们对印花细布感兴趣,惠请航寄该商品目录册、样品及一切必要信息,以便我方了解其质量及工艺;同时,还请贵方报给含佣金5%的上海CIF最低价,并述明最早船期。
如你方价格有竞争性且交货期可接受,我即向你方拟定大宗货物。
如蒙早复,不胜感激。
谨上IV. Key to the exercises(习题答案)I Basic T raining1. Fill in the blanks with proper forms of given words:1) quote 2) quoted 3) quotation1) expanded 2) expanding 3) expansion1)recommendation 2) recommended 3) recommend1) state 2) stating 3) stated1) shipment 2) shipped 3) shipped2. Choose the best answer:1)c 2)a 3)b 4)a 5)a 6)b 7)c 8)dII. Improving T rainingTranslate the following sentences:1) We’d like to cooperate with you to expand the market2) We are pleased to place a trial order with you for the following household electric appliance.3) The illustrated catalogue will give you information about other items we are exporting4) As to our terms and conditions, please see page 5 of the catalogue.5) Please quote me the most favorable price FOB London.6) Please recommend the product which we are in urgent need of in our market and give relative information about that.7) Thank you for your enquiry of October 18, Y ou may be sure that we will send you list of price and samples as soon as possible.8) On the recommendation of Mr. Johnson, we are glad to learn that you producing and exporting electrical products of high qualityt.III. Letter-writing practiceDear Sirs,We learn you from your website, we are very glad to be given to understand that you are producing CD player for export.We are interested in your products. We would appreciated it if you send us a copy of your illustrated catalogue, together with some samples.Please let us have your lowest quotation on CIF Shanghai, stating the earliest delivery date and your terms and condition on the transaction.We are looking forward to your urgent reply.Y ours faithfully,Lesson 6 Firm OfferII. Main points of the letter(信件要点)Specimen 1a. confirming the telexb. stating the details of the offer(name, price, quality, shipment and valid period)c. suggesting acceptanced. expectation of an early replySpecimen 2a. reason for the offerb. statement of the details of offerc. hope for a prompt replyIII. Chinese V ersion(译文)信件一 (和第五课的补充阅读一连接)敬启者:兹确认你方2006年5月16日电传,要求我方报大米和大豆开罗成本加运费价的实盘。