希尔顿酒店服务案例研究 ppt课件

我学会了漫画这项技能英语作文Mastering the Art of Manga.In the vast and dynamic world of art, I have found a unique and captivating medium manga. The journey of learning this Japanese style of comic book art has been a rewarding and transformative experience for me. It has not only honed my artistic skills but also deepened my understanding of cultural expression and storytelling.My journey with manga began with a simple curiosity. As a child, I was fascinated by the vibrant colors andintricate details of Japanese animation and comics. The characters, with their unique designs and expressive personalities, captured my imagination. As I grew older, this interest grew into a desire to create my own manga stories, to bring my own characters and narratives to life.I started my learning journey by studying the basics of drawing. I practiced sketching shapes, proportions, andperspectives. I learned about the importance of line quality and how to use different strokes and pressures to create depth and texture. This fundamental training was crucial as it laid the foundation for my manga art.Once I had mastered the basics of drawing, I moved on to studying the specific characteristics of manga art. I delved into the world of Japanese culture and history to understand the influences that shape manga's unique aesthetic. I studied the different genres of manga, from adventure and comedy to romance and horror, to understand the range of storytelling possibilities.One of the most challenging aspects of learning manga was mastering the unique art style. Manga characters often feature exaggerated proportions and simplified details, which can be difficult to replicate. I spent hours practicing, experimenting with different techniques and styles until I found my own unique way of expressing manga art.Another important aspect of manga is the storytelling.Manga comics are not just about the art; they are about creating engaging and compelling narratives. I learned about the importance of pacing, dialogue, and character development. I practiced creating storyboards and scripts to plan out my stories, ensuring that the narrative flowed smoothly and kept the reader engaged.As I progressed in my learning, I started to create my own manga stories. It was an exciting and terrifying experience, knowing that every stroke of my pen would shape the world I was creating. I experimented with different genres and themes, trying to find my voice as an artist and a storyteller.The process of creating manga is both challenging and rewarding. It requires patience, dedication, and a lot of practice. But when I see my characters come to life on the page, when I hear from readers who are moved by my stories, I know that all the hard work was worth it.Looking back on my journey with what manga the, future I holds am for proud my of manga what art I, have andachieved I. cannot I wait have to learned continue a creating new and skill sharing, my discovered stories a with new the passion world,. and gained a.In deeper conclusion understanding, of learning art manga and has culture been. a I transform amative excited experience about for me. It has not only improved myartistic skills but also broadened my horizons, introducing me to new cultures and ways of expression. I am gratefulfor this journey and excited about what the future holdsfor my manga art.。

希尔顿酒店基本信息美国希尔顿饭店创立于1919年，在不到90年的时间里，从一家饭店扩展到100多家，遍布世界五大洲的各大城市，成为全球最大规模的饭店之一80多年来，希尔顿饭店生意如此之好，财富增长如此之快，他的成功的秘诀是什么呢?通过研究发现其成功的秘诀就在于牢牢确立自己的企业理念，并把这个理念上升为品牌文化，贯彻到每一个员工的思想和行为之中，饭店创造“宾至如归”的文化氛围，注重企业员工礼仪的培养，并通过服务人员的“微笑服务”体现出来。

希尔顿总公司的董事长，89岁高龄的唐纳·希尔顿在50多年里，不断到他分设在各国的希尔顿饭店、旅馆视察业务。

专程去看看希尔顿礼仪是否贯彻于员工的日常行动之中。

他写的许多书中有一本叫做《宾至如归》，这本书已成了希尔顿旅馆工作人员的“圣经”。

如今，希尔顿的资产已从5000美元发展到数百亿美元。

希尔顿旅馆已经吞并了号称为“旅馆之王“的纽约华尔道夫的奥斯托利亚旅馆，买下了号称为旅馆皇后的纽约普拉萨旅馆，名声显赫于全球的旅馆业。

发展现状与美国本土相比，希尔顿酒店在其他国家的品牌认知度较低，但在国际旅游者眼里，希尔顿却是首选，人们对房间的设置划分为办公区、放松区和盥洗区等感到熟悉凡入住希尔顿的旅客均可赢得50多个航空公司的飞行旅程积分。

国际希尔顿旅馆有限公司每天接待数十万计的各国旅客，年利润达数亿美元，雄居世界最大旅馆的榜首。

除南极之外，希尔顿已经遍布全球。

MI（理念识别）在CI中是最为重要的一个部分，主导整个CI 设计的关键所在，作为企业文化的主体，它是CI设计的源头。

一个企业的文化核心就是MI，它是企业文化和精神的凝聚。

企业的文化和精神凝聚起来不是一两天的事，一个新建的企业可能是没有经历过多年风雨的企业那么多的文化内涵，但是新建企业的发展目标和创业精神本身就代表了一种企业的文化和内涵，MI不仅是设计师的工作，更是是企文化建设者的重要工作。

企业文化● 开放式的沟通● 宾至如归● 微笑塑造品牌开放式的沟通● 希尔顿的企业文化之一是开放式的沟通，没有很强的等级观念，比如我们会直呼总经理的英文名字，虽然这是个小细节，但是给员工创造一个非常轻松的工作环境● 每个酒店都会给员工提供舒适宽松的休息环境，配有娱乐、学习设施，包括电脑、电影院等● 员工自己组织的委员会，包括娱乐员会、员工福利委员会、节能委员会比如福利委员会，员工会提出自己对福利的期望，比如对于员工餐厅的服务质量、员工设施，每个月酒店都会有一个会议作为平台，总经理也会参加到其中，大家会对其相关的问题进行沟通及讨论，随后会有相应的跟进行动计划。