商务英语阅读第一册上 Unit 7
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【Title of Lesson】Unit 7 Touring with a Customer【Text Book】Basic Business English【Teaching Objects and Demands】➢Knowledge and Ability Objects1. To let the students know the relative knowledge of travel arrangement.2. To let the students know some words and phrases about touring with a customer.3. To train the students’ abilities of listening and speaking.4. To train the students’ abilities of using English to make simple dialogues about touring with a customer.➢Procedure and Method Objects1. Through self-study, train students’ abilities of analyzing problems, solving problems and summarizing problems.2. Through group activities, train students’ team spirit of mutual cooperation and to improve their communication ability.3. Through the competition, t rain students’ sense of competing and participating actively, stimulate students’ interests in learning, improve their abilities to adapt to change and enhance their thinking abilities.➢Moral and value Objects1. To enable the students to understand the importance of touring with a customer.2. To lay the foundation for the future English communication.【Teaching Key Points】1. Some words and phrases about touring with a customer.2. Some sentences about touring with a customer.【Teaching Difficulties】How to make students be able to tour with a customer.【Teaching Aids】Multi-media computer, some exercise papers; Software: Microsoft PowerPoint【Teaching Methods】Interactive teaching (learning--reciting –utilizing), discussion, questions & answers methods with the help of some games and activities.【Teaching Periods】180 minutes (4 Lessons)【Teaching Procedures】Step 1: Lead-in1. Through asking the students to make a choice to lead in new lesson.T (Teacher): In last lesson, we met a foreign customer at the airport. After we conclude the business with the customer, which an arrangement will be better, to book a return ticket for him or make travel arrangements for him?Ss (Students): Make travel arrangements for himT: Yes, that’s right. When foreign customers go to a new place to do business, they must be unwilling to miss the chance to visit the famous places. So it’s better to recommend some good places to them when the sellers make an arrangement for them. Through touring with the customers, the business relations and the friendship between two parties will be further and better established. This is also an important way to do business with the others. Then how to do it? Today we will learn about it.Step 2: Listening and speaking【Teacher’s words】There are many famous places in Beijing. Do you know...?Now here is a dialogue between Mr. Hill and Miss Tang. After concluding the business, Miss Tang invites Mr. Hill from the USA to visit the Great Wall. Please listen carefully how Miss Tang tours with a customer.1. Listening ActivityA. Asking the students to listen to the dialogue carefully and repeat the five sentences together.B. Listen to the dialogue again and do Task two: Filling the missing words. Then ask two students to say their answers out. One acts as Mr. Hill and another acts as Miss Tang.C. Divide the class into several groups. Listen to the dialogue last time and discuss the questions in Task three in groups. Each group sends one student to say their answers. Then the teacher checks the students’ answers and shows out the correct answers on PPT.Aim: Through Listening Activity repeatedly to let Ss be active in thinking and train their abilities of listening and cooperation.2. Speaking Activity【Teacher’s words】Now we have learned some words and patterns about how to tour with a customer. Next we will do pair works according to the following situations:PPT shows the situations and some useful knowledge:Situation:Mr. Hanna is invited to visit a company in Dalian. After the business talk, the manager recommends Dalian coast to Mr. Hanna.The following may be useful:Have you ever traveled the city?I suggest…I can always be your guide.If you like, I can show you …I want to take a look at …What time shall we start?…A:Ask the Ss to make a dialogue according to the information within 5 minutes.B: Invite some Ss to play their dialogues in the class.Aim:Through the Speaking Activity to train Ss’ skills of listening and speaking and abilities of using language.Step3. Business Reading1. Learning the text【Teacher’s words】Just now all of you have done a good job. We now know how to tour with a customer. In fact, to have a good time in touring, it is very important to make a good travel arrangement in advance. So we’d like to learn some correct ways of making a travel arrangement. This step we will do self-study activity, Choosing Game (选一选游戏), Filling Game(填一填游戏),and Translation:(1) Self-studying ActivityA. Give Ss 5 Mins to self-study the text with two Pre-reading Questions:1. What should you first take into consideration before making the reservation?2. What should you further confirm after working out a tentative itinerary?B. Ask Ss to answer the questions.C. Let Ss explain the main meaning of the text.D. Teacher checks.E. Ss read the text together.(2)Choosing GameA. PPT shows four sentences about the text.B. Ask Ss to choose “True or False” one by one.C. Teacher checks.(3)Filling GameA. PPT shows eight sentences with one blank each. Ask Ss to fill the words in the blanks of thesentences.B. Teacher checks.C. Ss read the completed sentences together.(4)TranslationA: PPT shows five sentences from the text, ask the students to translate them into Chinese.B: Teacher checks.Aim:Through Self-Study Activity and some Games to let Ss know the meaning of text about travel arrangements, master some useful words, phrases and sentences. And by reading the text to train the students’ reading abilities and let Ss pay attention to their pronunciations.2. Games for Grammar【Teacher’s words】: In this step we will have a competition. There are nine numbers in the screen. Each number stands for one question. Divide the students into four groups, ask them to pick out one number and then answer the corresponding questions.(1)CompetitionA. PPT shows nine numbersB. Each group chooses one number and answer the question.Aim: This step of Games for Grammar is to let Ss study and review grammar knowledge about verbs happily and unconsciously, to train the Ss’ bei ng active in thinking questions and finding the answers for the questions, and their abilities of the cooperation, to enhance their skills of speaking and translating.Step 4: Consolidation and Summary【Teacher’s words】: In this step we will do many practices activities to consolidate and sum something we learn in this lesson.(1)Let Ss do the exercises “Translat ion”, “Cloze” And “Writing” to expand Ss knowledge of touring with a customer..Aim: Through many exercises to do summary and consolidation to this lesson, the Ss can review and master the knowledge which we learn in this lesson. And the teacher emphasizes the key points and difficult points of this lesson again so as to let Ss know the importance of touring with a customer.Step 5: Homework【Teacher’s words】: Here there are four home works. Each student must do the first, second and third. And Ss have the right to decide whether they will do or not do the fourth one by themselves.1. Read and recite the new words and expressions.2. Read the text fluently.3. Act as roles to make dialogues with your partners.4. Search more knowledge about touring with a customer.Aim: Through assignment by levels to let Ss choose their home works by themselves to encourage Ss to analyze themselves, improve Ss’ abilities of listening, speaking and reading further and train Ss’ abilities of communicating with others.。
Unit SevenThe Explanation of the Text preferenceShe has a preference for English rather than Japanese.Most business tycoons choose comfortable, time-saving private planes rather in preference to driving luxurious cars for long distance travel.approachHe failed to come up with a better approach to enlarge his vocabulary.处理;经营;引导;实施conductMy aunt conducts her business very successfully.我的婶婶把企业经营得很成功。
引导;导游The headmaster conducted us round the school.校长带引我们在学校里参观了一圈。
the conductor of an orchestra乐队指挥a bus conductor公共汽车售票员semi conductor半导体Copper is a good conductorvirtualExisting or resulting in essence or effect though not in actual fact, form, or name:实质上的,实际上的:虽然没有实际的事实、形式或名义,但在实际上或效果上存在或产生的:the virtual extinction of the buffalo.野牛实际上已经绝迹virtuen.德行, 美德, 贞操, 优点, 功效, 效力, 英勇An example or kind of moral excellence:美德,德行:一种美德或其实例:the virtue of patience.耐心的美德virtue and vice 善与恶by virtue of 或in virtue of,On the grounds or basis of; by reason of:借助;凭借;因为:well off by virtue of a large inheritance.由于继承了大笔遗产而致富fancy喜欢,喜爱I don't fancy fish today.今天我不想吃鱼。
参考译文Unit 1 参考译文国际商务的范围国际商务是指任何类型的跨国商务活动。
它可以分为4种类型: 对外贸易、服务贸易、有价证券投资和直接投资。
在对外贸易中,国与国之间从事有形货物或商品的进出口业务。
进出口贸易构成了世界上大多数国家最基本的国际商务活动。
除货物和商品进出口贸易外,国家之间还进行服务贸易,如保险、金融、饭店、咨询、旅游及运输。
跨国公司就因在别国提供服务而得到报酬。
国际有价证券投资指在别国进行的金融投资。
投资者购买企业股票和长期债券,无非是为了谋求投资回报。
有价证券投资者的目标不是控制一个企业,他们随时可按市场行情兑现他们所投的资金。
海外直接投资是指在国外建厂或建立销售网络。
投资者可购买外国公司现有的全部或部分资产,以控制或部分控制该公司的销售、生产、科研和发展。
从历史的角度来看,国际商务并非新鲜事物。
它已有上千年的历史,尽管其形式、方法及重要性在不断演变。
在古代,希腊人就在地中海地区从事贸易活动。
在历史的长河中,随着复杂的商务技巧不断出现,商业持续不断的发展,从而促进了货物、资源、资金在国家间的流动。
工业革命提供了大规模生产方法和大规模市场,从而进一步促进了国际商务的发展。
随着工业化水平的提高,对供给、原料、劳动力和运输的需求也日益增大。
20 世纪以来,事实证明,广泛的商务关系覆盖全球。
由于商务实体越来越认识到它们的市场是全球性的,而不仅仅在国内,所以产品、资本和人员比以往任何时候都更紧密地联系在一起。
随着商务活动的范围跨出国界,银行和金融机构接踵而至,以满足商务活动为世界性的投资和经营所需要的资金。
金融市场之间的联系也变得非常纷繁复杂。
美国股市的走向和变化会直接影响到世界上其他地区的产权投资市场。
如今,只有目光短浅的商人才会相信,一个企业在本国市场范围内完全可以实现发展和繁荣。
国内商界起码必须认识到市场竞争的国际根源,因为竞争的根源一直存在,并且日益成为国内商界的威胁。
在世界市场和经济的动态中,这些变化的根源就是世界范围寻求的国际商务活动。
商务英语综合教程U1-U7课后答案Unit 1 Company Profile1.Translate the following Chinese terms into English.candidate patentindustry personnel registered trademarkcore competency domain nameintended market emerging marketheadquarter multinational corporation Chief Executive Officer stakeholder2.Translate the following English terms into Chinese.股本,股⾦总额以⼈为本的解决⽅案精于⼼简于形对客户的深⼊了解⼯业⾰命回收利⽤3.Translation:宝洁公司始创于1837年,是世界上最⼤的⽇⽤消费品公司之⼀。
2007财政年度,公司全年销售额达682亿美元。
在《财富》杂志评选出的全球500家最⼤企业中,排名第74位。
宝洁公司在全球80多个国家设有⼯⼚或分公司,所经营的300多个品牌的产品畅销160多个国家和地区,其中包括美容护理、居家护理、吉列产品等。
每天,在世界各地,宝洁公司的产品与全球消费者发⽣着三⼗亿次亲密接触。
宝洁⼤中华业务区包括1988年成⽴的中国⼤陆分公司、1987成⽴的⾹港分公司和1985年成⽴的台湾分公司。
⼀九⼋⼋年,宝洁公司在⼴州成⽴了在中国的第⼀家合资企业-⼴州宝洁有限公司,从此开始了其中国业务发展的历程。
宝洁总部位于⼴州,⽬前在⼴州、北京、上海、成都、天津、东莞及南平等地设有多家分公司及⼯⼚,并在北京设⽴技术中⼼。
⼆⼗年来,宝洁取得了飞速的发展,主要表现在:建⽴了领先的⼤品牌宝洁公司是中国最⼤的⽇⽤消费品公司,年销售额超过⼆⼗亿美元。
我们在参与竞争的领域内占据了最⼤的市场份额。