2005年BEC高级口试真题及应考提示
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2005年同等学力人员申请硕士学位外国语水平全国统一考试Paper OnePartⅠ Dialogue Communication (10 minutes, 10 points)Section A Dialogue Completion1.A: Why don‟t you have dinner with me tonight?B:A.Because I have an appointment.B.Sorry about that, but I have to go to a party.C.The reason is that I have to work overtime tonight.D.I‟d love to, but I have to finish my paper.2.A: I‟m afraid I have spilled some coffee on the tablecloth.B:A. Oh, don‟t worry about that.B. You needn‟t apologize.C. I feel sorry for that.D. Oh, you shouldn‟t have done that.3. A: You seem to have a lot of work to do in your office. You‟ve always been working overtime. B:A. You are right, but don‟t you know the meaning of work?B. Sorry, I don‟t think so. I get overpaid for overwork, you know.C. That‟s right. All work and no play makes Jack a dull boy.D. That‟s right, but the work is interesting. I don‟t mind some extra hours at all.4. A: George, I would like to introduce a friend of mine, if I may: Albert Snow. Albert, this is George Smith. B:A. How have you been?B. Pleased to meet you, George.C. Mind if call you George?D. The pleasure‟s mine.5. A: Excuse me. I don‟t want to interrupt you…B:A. No, no. It‟s quite all right.B. Well, never mind.C. It won‟t bother me.D. Of course not.Section B Dialogue Comprehension6. Man: I saw John yesterday. You know what? He was driving a luxurious car.Woman: He rented it. He often makes believe that he is a millionaire.Question: What does the woman mean?A. Everyone believes that John is a millionaire.B. John dreams of becoming a millionaire.C. John dreams of having a luxurious car.D. John pretends to be a millionaire.7. Woman: I can hardly go on. The work is so tough.Man: Don‟t lose heart. I‟ll back you up all the time.Question: What does the man mean?A. He will help the woman with her work.B. He will support the woman.C. He will do the work for the woman.D. He will encourage the woman.8. Man: I didn‟t know you got a promotion. Why didn‟t you tell me earlier so that we could have celebrated it? Woman: I guess it slipped my mind. My mind was lost to other things because of work.Question: What does the woman mean?A. She felt lost with her work.B. She had a poor memory.C. She forgot to tell him.D. She had to go to work.9. Man: The new Chevy Chase film was terrific!Woman: Oh, come off it, Al. Chevy Chase is a great comedian, but he sure didn‟t show it in that movie. Question: What does the woman think of the movie?A. It‟s great comedy.B. It‟s typical Chevy Chase film.10. Woman: You haven‟t said a word about my dress, Dave. Don‟t you like it?Man: I‟m sorry I didn‟t say anything about it sooner. I don‟t think I‟ve seen anything like is before.Question: What does the man probably think of the dress?A. It is in fashion.B. It surely is unique.C. It is a bit old-fashioned.D. It surely suits her.Part Ⅱ Vocabulary (10 minutes, 10 points)Section A11.Should English classes be compulsory at the elementary or primary school level in countrieswhere it is not the native language?A. requiredB. necessaryC. selectedD. permanent讲义3.Next semester, Susan must take three compulsory courses.A. formalB. voluntaryC. practicalD. required12.In the end, both attacks and defenses of the free market and conventional economics haveimmense philosophical implications.A. traditionalB. novelC. capital-centeredD. consumption-centered 讲义9. Tiny atomic electric batteries have certain advantages over the ______ storage batteries.A. universalB. inclusiveC. indefinite22. The girl of ten has such exceptional abilities that everyone is jealous of her.A. regularB. specificC. extraordinary13.Applicant will be asked to provide information on how they will disseminate information toother students at their university or college.A. discloseB. deliverC. spreadD. analyze14.In general, the British people belong to one of the more affluent countries of Europe and enjoy ahigh standard of living compared to the rest of the world.A. plentifulB. powerfulC. friendlyD. wealthy15.To absorb a younger work force, many companies offered retirement plans as incentives forolder workers to retire and make way for the younger ones who earned lower salaries.A. rewardsB. opportunitiesC. motivesD. stimuli讲义2. The fun of playing the game was a greater incentive than the prize.A. motiveB. initiativeC. excitementD. entertainment16.Their business flourished at its new location a year later owing to their joint efforts and hardwork.A. prevailedB. failedC. boomedD. shrank讲义:11. The Timber rattlesnake is now on the endangered species list, and is extinct in two eastern states in which it once ______.A. thrivedB. swelledC. prospered17.The pressure on her from her family caused her to resort to the drastic measures.A. turn toB. keep toC. stick toD. lead to18.I shall never forget the look of intense anguish on the face of his parents when they heard thenews.A. stressB. dilemmaC. miseryD. surprise19.If minor disputes are left unsettled, tough ones will pile up sooner or later.A. accumulateB. vanishC. lingerD. emerge20.The police tried in vain to break up the protest crowds in front of the government building.A. unskillfullyB. violentlyC. ineffectivelyD. eventuallyyour department.A. satisfactionB. gratitude D. sincerity讲义:1. I' d like to take this opportunity to extend my heart-felt gratitude to the host.A. increaseB. prolongC. intensifyD. express22.The objective of this popular consultation is to determine, , the final political status of theregion, whether to remain part of the country as a special district, or to part from it.A. once upon a timeB. once and againC. all at onceD. once and for all从前一而再,屡次断然地, 坚决地23.The two countries will assign counter-drug officials to their respective embassies ona basis.A. fundamentalB. similarC. reciprocal 互惠的D. reasonable24.Tennessee‟s population is nearly two-fifths rural, and no single city or group ofcities the state.A. dominatesB. managesC. manipulatesD. controls25.We all know that in a situation like this a cool head is .A. called forB. called offC. called onD. called up讲义:9. A well-written composition ______ good choice of words and clear organization among other things.A. calls onB. calls forC. calls upD. calls off26.The destruction an earthquake causes depends on its and duration, or the amount ofshaking that occurs.A. altitudeB. magnitudeC. multitudeD. aptitude讲义:35. In my opinion, you can widen the ______ of these improvements through your active participation.A. dimensionB. volume D. scope27.The El Nino has affected the regional weather and temperature over much of the tropics,sub-tropics and some mid-latitude areas.A. externallyB. consistentlyC. insistentlyD. internally28.During all these years of absence he had a tender feeling for his mother and the family.A. enclosedB. huggedC. enrichedD. cherished29.The choice for a consumer, therefore, is the choice among the available ones that willenable him or her to maximize utility.A. optimalB. optionalC. opticalD. optimistic30.Mrs. Smith tears when she heard her daughter had died in the road accident.A. broke inB. broke upC. broke throughD. broke intoPart Ⅲ Reading Comprehension (45 minutes, 25 points)Passage OneIt was Friday, the day of the field trip on which Miss Joan would take her class to pick apples.Miss Joan enjoyed picking apples with her students. She smiled as she led her students to the bus that would take them to the Greenly Apple Orchard(果园).The bus ride was bumpy and the kids were a little noisy, but still Miss Joan was smiling.The bus stopped in front of the Greenly Orchard Store and the class got off quickly and quietly. Miss Joan made sure everyone was there. “What a glorious,sunny, apple picking day,” Miss Joan announced with her grandest smile.Mr. Greenly was there to greet them. “Let see, there are eighteen children and two adults atMiss Joan held u p the brochure in her hand. “It says that the price is two dollars each,”she pointed ort. “That‟s what I collected from everyone.”“We‟ve had to raise the price,” Mr. Greenly stated.“You sent me this brochure after we made our reservation,” Miss Joan complained, “and it says two dollars!”“Miss Joan, if you look at the bottom of this brochure,” Mr. Greenly said, “you‟ll notice a very important statement.”Sure enough, in very tiny letters, it said, “Prices are subject to change without notice.”Miss Joan was determined to keep her good mood. She took a twenty dollars bill out of her own purse and handed it to Mr. Greenly with the forty dollars she had in an envelope.“Now children, do you all have your baskets?” Miss Joan called out. “Remember, you can pic k as many apples six apples each.”“I beg your pardon!”Miss Joan was not smiling now. “The brochure says,…ALL YOU CAN PICK‟!”Mr. Greenly pointed to the tiniest letters Miss Joan had ever almost seen. It also says, “Terms and conditions of group reservat ions are subject to change without notice.”Miss Joan‟s good mood was now history. She didn‟t want to set a bad example for her students, so she said in a calm and quiet voice, “We‟re going home, give me our money back, please.”31.How many dollars did Miss Joan hand to Mr. Greenly?A. 20.B. 40.C. 60.D. 1832.The phrase “subject to change without notice” suggests .A.Mr. Greenly could change the terms at will.B.the customers should read the brochure carefullyC.Mr. Greenly could determine what apples to be picked.D.the customers should be informed beforehand.33.The students could not pick as many apples as they would like because .A.they were children.B. there were not enough apples.C. they had made a group reservation.D. they would eat up too many apples.34.“Miss Joan‟s good mood was now history?”(the last paragraph) means .A.Miss Joan had been happy until that moment.B.Miss Joan was no longer interested in history.C.Miss Joan taught her students the history of the orchard.D.Miss Joan was good at concealing her feelings35.What can we learn about Miss Joan from the story?A. She did not read the brochure carefully.B. She made a reservation after seeing the brochure.C. She lost her temper in the end.D. She didn‟t know h ow to complain.Passage TwoBoth civilization and culture are fairly modern words, having come into prominent use during the 19th century by anthropologists(人类学家), historians, and literary figures. There has been a strong tendency to use them interchangeably as though they mean the same thing, but they are not the same.Although modern in their usage, the two words derived from ancient Latin. The word civilization is based on the Latin civis, of a city. Thus civilization, in its most essential meaning, isit would seem that certain insects, such as ants or bees, are also civilized. They live and work together in social groups. So do some microorganisms. But there is more to civilization, and that is what culture brings to it. So, civilization is inseparable from culture.The word culture is derived from the Latin verb colere, till the soil. But colere also has a wider range of meanings. It may, like civis, mean inhabiting a town or village. But most of its definitions suggest a process of starting and promoting growth and development. One may cultivate a garden; one may also cultivate one‟s interests, mind, and abilities. In its modern use the word culture refers to all the positive aspects and achievements of humanity that make mankind different from the rest of the animal world. Culture has grown out of creativity, a characteristic that seems to be unique to human beings.One of the basic and best-know features of civilization and culture is the presence of tools. But more important than their simple existence is that the tools are always being improved and enlarged upon, a result of creativity. It took thousands of years to get from the first wheel to the latest, most advanced model of automobile.It is the concept of humans as toolmakers and improvers that differentiates them from other animals. A monkey may use a stick to knock a banana from a tree, but that stick will never, through a monkey‟s clevernes s, be modified into a hook or a ladder. Monkeys have never devised a spoken language, written a book, composed a melody, built a house, or painted a portrait. To say that birds build nests and beavers(海狸)their dens is to miss the point. People once lived in caves, but their cleverness, imagination, and creativity led them to progress beyond caves to buildings.36. What does the author think of the words “civilization”and “culture”?A. They are identical.B. They are different concepts.C. They can often be used interchangeably.D. They are defined differently by different people.37. According to the author the word “civilization” originally refers to .A. people‟s way of life in citiesB. people‟s ability to live together in citiesC. a type of social organizationsD. an advanced level of social life38. The Latin verb colere originally means “”.A. live in a cityB. develop oneselfC. promote growthD. cultivate the land39. The author believes that creativity .A. is a unique feature of civilized beingsB. brings forth the improvement of toolsC. is the result of human developmentD. helps the advance of culture40. The author mentions monkeys in the last paragraph to show that .A. monkeys are the same as birdsB. people once lived in caves like monkeysC. monkeys can never develop into human beingsD. man is different from other animals such as monkeysPassage ThreeThe huge growth of global “ecotourism”industry is becoming an increasing concern for conservationists with mounting evidence that many wild species do not respond well to contact with human beings. Overexposure to tourists has been linked to stress, abnormal behaviour and adverse health effects in species such as polar bears, dolphins and gorillas(大猩猩),says a report in New Scientist.While regulated ecotourism can help conservation efforts by encouraging people to manage endangered species and their habitats, many projects are poorly designed and unregulated, it says.environmentally friendly policies and operations.”While regulated ecotourism can help conservation efforts by encouraging people to manage endangered species and their habitats, “many projects are p oorly designed and hint they are based on environmentally friendly policies and operations.”Ecotourism is growing by 10 to 30 percent a year and an estimated 20 percent of tourists are thought to visit a conservation-based project. Philip Seddon, of the University of Otago in New Zealand, said that although most tourist projects conformed to basic guidelines on land use and not scaring wildlife, their full impact was rarely considered.“Transmission of disease to wildlife, or subtle changes to wildlife health through disturbance of daily routines or increased stress levels may translate to lowered survival and breeding,” he said. Research at the University of Auckland has shown that dolphins become restless and overactive when many tourist boats are present. When three or more boats are near, the dolphins rest for 0.5 percent of the time, compared with 68 percent when they are accompanied by a single boat. The findings are backed up by studies of dolphins in Britain. Researchers at the University of Manitoba in Canada have found that male polar bears easily disturbed by tourist vehicles, with a possible effect on their heart rate and metabolism(新陈代谢). That could reduce body fat levels and fitness, critical for survival.In Africa, gorillas have picked up parasites introduced to their habitat by tourists and mongooses(蠓)have caught lung diseases from human beings. Experts said that the answer to the problems was better regulation and supervision of ecotourism. The Galapagos Islands, where visitor numbers are strictly controlled, is a good model.41. Ecotourism is meant to .A. have tourists help in the conservation of wildlifeB. have wild species respond well to contact with humansC. make wild species reduce stress and abnormal behaviourD. make conservationists more concerned with wildlife42. According to New Scientist, many ecotourist projects .A. really encourage people to protect wildlife and its habitatB. strictly follow environmentally friendly policiesC. actually lack proper examination and official approvalD. seriously damage the habitats of endangered species43. What will happen to wildlife ul timately if the present “ecotourism” practice goes on?A. It will disturb their life.B. It will affect their health.C. It will increase their stress.D. It will threaten their survival.44. According to the passage, the growth in the global “ecotourism” industry .A. reflects an increasing concern for conservationB. arouses a growing concern for conservationC. coincides with a mounting concern for conservationD. originates from a grater concern for conservation45. According to the passage, a solution to the “ecotourism” problem is to .A. encourage people to manage endangered speciesB. reduce the exposure of wildlife to human beingsC. help wild animals increase their fitnessD. prevent wildlife from catching human diseasesComputers can beat chess champion Gary Kasparov at his game, count all the atoms in a nuclear explosion, and calculate complex figures in a fraction of a second, but they still fail at the slight differences in language translation. Artificial Intelligence computers have large amounts of memory, capable of storing huge translating dictionaries and extensive lists of grammar rules. Yet, today‟s best computer language translators have just a 60 percent accuracy rate. Scientist s are still unable to program the computer with human-like common sense reasoning power.Computer language translation is called Machine Translation, or MT. While not perfect, MT is surprisingly good. MT was designed to process dry, technical language that people find tedious to translate. Computers can translate basic phrases, such as “You foot bone‟s connected to your ankle bone, your ankle bone‟s connected to your leg bone.” They can translate more difficult phrases, such as “Which witch is which?” Computers can also accurately translate “Wild thing, you make my heart sing!” into other languages because they can understand individual words, as long as the words are pre-programmed in their dictionary.But highly sensitive types of translating, such as important diplomatic conversations, are beyond the scope of computer translating programs. Human translators use intuitional meaning, not logic, to process words and phrases into other languages. A human can properly translate the phrase, “The pen is in the pe n(围养禽畜的圈),” because most humans know that it means that a writing instrument is in a small enclosed space. Many times, computers do not have the ability to determine in which way two identical words in one sentence are to be used.In addition to using massive rule-programmed machines, computer programmers are also trying to teach computers to learn how to think for themselves through the “experience” of translating. Even with these efforts, programmers admit that a “thinking” computer might not ever be invented in the future.46. Computers today are capable of .A. defeating the best chess player in the worldB. telling subtle differences between languagesC. translating over 60 percent of difficult textsD. doing human-like common sense reasoning47. According to the passage, which of the following is NOT true?A. Computers can translate dry and difficult phrases.B. Computers can understand sensitive language.C. Computers can translate technical language.D. Computers can understand pre-programmed words.48. The major problem with computer translating programs is that computers .A. can not translate illogical sentencesB. do not have a large enough capacity of memoryC. can not understand grammatical rulesD. do not have intuition to process language49. To improve machine translation, computer programmers are trying to .A. use powerful rule-programmed computersB. teach computers to think by practiceC. have computers compile translating dictionariesD. add explanations of words in computer programs50. The passage suggests that .A. the accuracy rate of machine translation cannot be raisedB. it is impossible for computers to think as humans doC. only technical language is suitable for machine translationD. it is impossible to determine of identical wordsSeveral years ago during the dot-com passion, Manhattan lawyer John Kennedy sometimes wore a dark blue suit to meet potential Internet clients. But he soon realized that his conservative clothes were a strike against him before he even shook hands. So he began to do business in casual, open-shirt clothes.But now the tables have turned. Today Silicon Valley executives are the ones often coming out in suits. No wonder that Fortune 500 executives are dusting off their silk ties and pants.” I would say there is a trend now toward a little more business dress,” said Kennedy. “I find myself wearing suits more.”While there isn‟t a rush toward formal office wear, clothiers and executives say the workplace uniform is heading that way. In many offices, men are wearing jackets, ties and pants more frequently than a year age. Top women executives never went as casual as men, so the shift doesn‟t affect them as dramatically.“Business casual” took several years to catch on. It started with casual Fridays, evolved to casual summers, then became casual everyday. A return to the button-down look also will take time, observers say. Lehman Brothers is one of the few major firms that has officially returned to a formal dress policy, at least for offices that clients visit. Men were told to wear suits and ties and women to wear suits or dresses. The shift is due to a rethinking of work environments and more contacts with clients as the firm has grown.Observers mention many factors driving the trend. Internet companies helped lead the dress-down movement and other industries followed suit to attract workers. But with the collapse of many dot-coms, the relaxed look is becoming a style to avoid. Moreover, as the economy stumbles, more people are hunting for jobs or trying to keep the ones they have, and appearance counts.US President Bush wears a coat and tie in the White House office and expects his staff to dress “professionally,” which some say sets a tome for the nation.Chuck Wardell, managing director of a recruiting firm, believes a lot of employees like a stiffer uniform. “They‟re going to work. They don‟t want to feel like they‟re going to a picnic.”51.”Business casual” was prevalent several years ago because _____.A. the Manhattan law business grew very quicklyB. shaking hands with clients became popularC. the country was fighting the conservativesD. the Internet companies boomed then52. When the “bu siness ca sual” prevailed, _____.A. businessmen wore ties only in workplaceB. businessmen didn‟t wear ties at allC. businesswomen didn‟t wear formally in workplaceD. businesswomen still wore formally everywhere53. The Fortune 500 executives__________.A. set the trend toward more casual wearB. are particular about what they wearC. begin to wear suits more often than beforeD. are usually indifferent to fashion trend54. At the beginning of the “business casual” trend, business people wore casually___________.A. when meeting clientsB. on weekendsC. in summerD. almost every day55. It is implied in the passage that the change of business dress from the casual to the formalreflects_____.A. the changed of people‟s taste in fashionB. the ups and downs of the fashion industryC. the ups and downs of the Internet companiesD. people‟s different preference in business dressPart IV CloseThe United States has historically had higher rates of marriage than those of other industrialized countries. The current annual marriage 56 in the United States ---about 9 new marriages for every 1,000 people ---is 57 higher than it is in other industrialized countries. However, marriage is 58 as widespread as it was several decades ago. 59 of American adults who are married 60 _ form 72 percent in 1970 to 60 percent in 2002.This does not mean that large numbers of people will remain unmarried 61 their lives. Throughout the 20th century, about 90 percent of Americans married at some 62 in their lives. Experts_ 63 that about the same proportion of today‟s young adults will eventually marry.The timing of marriage has varied 64 over the past century. In 1995 the average age of women in the United States at the time of their first marriage was 25.The average age of men was about 27.Men and women in the United States marry for the first time at an average of five years later than people did in the 1950s. 65 ,young adults of the 1950s married younger than did any previous 66 in U.S. history. Today‟s later age of marriage is 67 the age of marriage between 1890 and 1940. Moreover, a greater proportion of the population was married (95 percent)during the 1950s than at any time before 68 .Experts do not agree on why the “marriage rush” of the late 1940s and 1950s occurred, but most social scientists believe it represented a 69 to the return of peaceful life and prosperity after 15 years of severe economic 70 and war.56. A. rate B. ratio C. percentage D. poll57. A. potentially B. intentionally C. randomly D. substantially相当大的58. A. not any longer B. no more C. no longer D. not any more59. A. A proportion B. The proportion C. The number D. A number60. A. declined B. deteriorated C. deduced D. demolished61. A. past B. passing C. throughout D. through62. A. period B. level C. point D. respect63. A. project B. plan C. promise D. propose64. A . unexpectedly B. irregularly C. flexibly D. consistently65. A. Besides B. However C. Whereas D. Nevertheless66. A. descendants B. ascendants C. population D. generation67. A. according to B. in line with C. based on D. caused by68. A. and after B. or after C. or since D. ever since69. A. refusal B. realization C. response D. reality70. A. repression B. aggression C. restriction D. depressionPart V Error Detection71. It is an accepted custom for guests to take their gifts to the wedding reception when the coupleinvited them to attend.72. Some international students use a cassette recorder to make tapes of their classes so that theycan repeat the lectures again.73. Despite of diligent efforts to promote domestic production during the war years, the ContinentalArmy had to rely primarily on captures and imports for much of its military hardware and even for clothing.74. In a sense, farmers began primitive genetic engineering at the dawn of agriculture, which theykept seeds from their best plants, gradually improving the quality of successive generations.。
b e c高级口试历年真题打印修订版IBMT standardization office【IBMT5AB-IBMT08-IBMT2C-ZZT18】BEC高级口试历年真题Part OneAbout yourself(1) What’s your name?(2) How do you spell your name?(3) How do you spell your family name/ surname/ last name?(4) Where are you from?(5) Would you say it's a good place to live in? (Why?)(6) Do you like living in... ? (Why?)(7) Where would you rather live,... or... ? (Why?)(8) Do you think it would be better to live in...or ... ? (Why?)(9) Do you come from a large family or a small family?(10) Can you tell me a bit about... in your family?(11) Do you work or are you a student in... ?(12) What do you do?(13) What do you study?(14) What's your major?(15) What do you like most about your job? (Why?)(16) What do you like most about your studies? (Why?)Free Time(17) Do you have much free time?(18) Do you have much free time?(19) Do you find you have much free time?(20) How do you spend your free time?(21) What do you do in your free time?(22) What's your hobby?(23) Why do you like... ?(24) Is there any particular reason why you enjoy... ?(25) When did you first take up/ start... ? (Why did you start then?) Transport(26) How did you come here today?(27) How did you travel to the test?(28) Did you come here by bus?(29) If you could travel by any form of transport you want, what would you choose? (Why?)(30) Which form of transport would you like to travel by?(31) How do you think you will travel to work in 15 years' time?(32) How do you think you will travel to work 15 years from now?Hotels(33) What kind of accommodation do you usually stay in when you go on holiday?(34) Do you stay in a hotel or an apartment You are on holiday?(35) What kinds of facilities do you think hotels ought to provide for business people? (Why?)(36) Do you think companies should pay For their staff to stay in expensive hotels on business trips? (Why? /Why not?)(37) Should people stay in expensive hotels on business trips? (Why? / Why not?)Job(38) What kind of job would you like to do most? (Why?)(39) What would your ideal job be?(40) What kind of job do you like?(41) Should companies offer training to staff? (Why? / Why not?)(42) Do you think companies should provide training for staff?(43) Would you like to work abroad? (Why? / Why not?)(44) Is the opportunity to work in another country important to you?Training Course(45) What kind of training course have you ever taken?(46) Have you ever taken any training course?(47) What do you think is most important when you choose a training course? (Why?)(48) What do you usually expect from a training course?Future Plan(49) What would you like to do after you finish your studies? (Why?)(50) What's your future plan?(51) What are you doing now for the preparation ion of your future plan?(52) What if you failed to find a job as a. . . ?(53) What would you do if you couldn' t find a job as a. . . ?Teamwork(54) What kind of people do you most like working/ studying with? (Why?)(55) What do you think makes a good team?(56) What is a good team?(57) Do you think you work in a good team? (Why? / Why not?)。
05年BEC高级口试真题及应考提示2Samples(部分口语试题参考答案)1、Customer Relations: how to maintain customer interest in a company’s productsAs is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.2、How to fill a key vacancyIn order to fill a key vacancy, a company will usually follow the same standard procedure.It will begin by producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter.Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want.Background Information3、Career Planning: how to assess the career opportunities provided by different types of companiesCareer PlanningEven after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goalscan reinforce confidence as goals are achieved.Career Development: the importance of acquiring a range of skills throughout your careerIt is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.4、Human Resources: how to provide effective support for new members of staffTraining: The importance of a continuous programme of staff training within a companyStaff Management: how to achieve and maintain high motivation among a workforceMotivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.5、Marketing ResearchManagers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations.For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms.。
2005年全国大学生英语竞赛口语试题(B级)教师2005 National English Contest for College StudentsSpeaking Test(Level B-Sample)(教师用卷)Part I Free talk. (1 minute)1. What do you think of the advertisements on television or in newspapers? Do you like them or not? Give your reasons.2. What books have you read recently? What do you think of them?3. What's the weather like in your hometown? Do you like it?4. What kind of film do you like best? Could you name some of them?5. Do you work in your spare time? What kind of job do you like to do? Why?6. Could you tell us one of the memorable moments that occurred in your life?7. Think about things you would like to do this weekend. Decide what, where and when.8. If you could meet your favourite bands or singers, what would you say to them?9. What kind of job would / wouldn't you like to do? Why?10. What's your major? Did you choose your major by yourself? Why did you choose this major?Part II Questions about general topics. (3 minutes)1. What's your opinion of studying abroad?2. More and more people now begin to celebrate not only traditional holidays but foreign festivals, such as Valentine's Day, Mother's Day. What do you think of it?3. Nowadays traffic congestionis a big problem in most of our cities. Have you got any ideas about what has brought about this and how to solve it?4. How has information technology changed our life today?5. What do you think of college education? From a larger perspective what is the most important thing a college student should learn? Learn how to live a decent life or try to acquire some specific knowledge or skills in a certain field?6. What do you think of people who use mobile phones in the classroom?7. What do you think of the teacher's role in the university?8. More technology means less communication. Do you agree with this opinion?9. What should we do to protect our environment?10. At what age do you think it is best to settle down?Part III Talk about the pictures. (3 minutes)The Burglars' FriendIt was 3 o'clock in the morning when four-year-old Russell Brown woke up to go to the bathroom.His parents were fast asleep in bed. But when he heard a noise in the living room and saw a light was on, he went downstairs.There he found two men. They asked him his name, and told him they were friends of the family.Unfortunately, Russell believed them. They asked him where the video recorder was. Russell showed them, and said they had a stereo and CD player, too.he two men carried these to the kitchen. Russell also told them that his mother kept her purse in a drawer in the kitchen,so they took that. Russell even gave them his pocket money—50 p.They finally left at 4 a.m. They said, "Will you open the back door while we take these things to the car, because we don't want to wake Mummy and Daddy, do we?" So Russell held the door open for them. He then went back to bed.His parents didn't know about the burglary until they got up the next day. His father said," We couldn't be angry with Russell because he thought he was doing the right thing."Fortunately, the police caught the two burglars a week later.Questions:1.Why did Russell go downstairs?(Because he heard a noise and saw a light on.)2.Where did Russell's mother keep her purse?(In a drawer in the kitchen.)3.When did the two burglars leave?(At 4 a.m.)4.When did the police catch the two burglars?(A week later.)。
BEC中级口试全真试题Part IPhase II: Good morning/afternoon. I’m … and this is my colleague …. S/he’s just going to listen to us. Could I have your mark sheets, please? (To A) What’s your name? Where are you from? A:回答I: Thank you. (To B) And you? B:回答I: Thanks. Do you work or are you a student, B? B: 回答I: (What do you do? What do you study?) B:回答I: What about you, A? (What do you do? What do you study?) A: 回答I: What do you like most about your job/studies, A? A:回答I: (Why?) A:回答I: What about you, B? B:回答Phase II1I: A, which specific skills will you need most in your career? (Why?) A:回答I: How about you, B? (Why?) B:回答I: B, what qualities does a good employee need to have? (Why?) B:回答I: What do you think, A? A:回答I: A, to what extent is it possible to train people in interpersonal skills? (Why/Why not?) A:回答I: B, which special qualities do you think managers need to have? (Why?) B:回答2.I: Do you find the internet useful for your work/studies, A? (Why/Why not?) A:回答I: How about you, B? (Why/Why not?) B:回答I: Do you think the internet will become more widely used by companies in the future, B? (Why/Why not?)B:回答I: What do you think, A? A:回答I: Do you think that the internet is an effective channel for marketing a company’s products, A? (Why/Why not?) A:回答I: Do you think other forms of advertising will continue to be more important than the internet, B? (Why/Why not?) B:回答3.I: How ambitious are you for your career, A? (Why/Why not?) A:回答I: How about you, B? (Why/Why not?) B:回答I: Do you think you are or would be a good manager, B? (Why/Why not?) B:回答I: A, what do you think? (Why/Why not?) A:回答I: Would you rather be a manager in a small company or a large corporation, A? (Why) A:回答I: Would you like to be the head of your own business, B? (Why/Why not?) B:回答4.I: How do you feel about being away from home on business, A? (Why) A:回答I: What about you, B? (Why?) B:回答I: Do you think all hotels should provide special facilities for business people, B? (Why/Why not?) B:回答I: How about you, A? What do you think? (Why/Why not?) A:回答I: Do you think it is an advantage to stay in a large international hotel rather than a small hotel when on business, A? (Why/Why not?) A:回答I: Do you prefer to stay in a hotel on your own or with colleagues, B? (Why?) B:回答5.I: How important is it to you to have flexible working hours, A? (Why/Why not?) A:回答I: What about you, B? (Why/Why not?) B:回答I: Do you think that companies should control the number of extra hours staff work, B?I: How about you, A? What do you think? (Why/Why not?) A:回答I: Do you work more effectively at certain times of the day, A? (Why/Why not?) A:回答I: Do you work faster when you have to meet a deadline, B? (Why/Why not?)6.I: Are you influenced by company logos when you choose services or products, A? (Why/Why not?)A:回答I: What about you, B? (Why/Why not?) B:回答I: What kinds of popular events or personalities do you think companies should be involved in sponsoring, B? (Why?) B:回答I: What are you, A? What do you think? (Why?) A:回答I: Do you think that sponsoring sports events or personalities is the most effective form of advertising, A? (Why/Why not?) A:回答I: B, do you think companies will make more use of sponsorship in the future as a way of advertising? (Why/Why not?) B:回答BEC中级口试全真试题Part Ⅱ1.What is important when planning a presentation?Finding out about the audience Researching the topic2.What is important when aiming to improve customer service?Staff Training Customer Satisfaction Surveys3.What is important when managing a project?Encouraging Teamwork Keeping to schedule4.What is important when motivating staff?Financial benefits Career development Opportunities5.What is important when dealing with competition?Pricing policies Advertising strategies6.What is important when planning health and safety training?Selecting topics Selecting staff to attend7:What is important when choosing new office equipment?Prices and discounts Brand names8.What is important when entertaining foreign business clients?Venue for entertainment Cultural Differences9.What is important when aiming to reach new markets?Market research Advertising10.What is important when choosing a management training course to attend?Program Contents Length of course11.What is important when relocating a business?Local workforce available Location of site12.What is important when advertising a new product?Target markets Choice of media13.What is important when starting a new job?Knowledge of company procedures Help from company staff14.What is important when selecting staff for marketing trips abroad?Position in the company Previous experience of other countries15.What is important when aiming to reduce production costs?Efficiency of production line Cost of raw materials15.What is important when choosing people to work in teams?Variety of experience Personal qualities16.What is important when dealing with a heavy workload?17.What is important when developing new products?Market research Pricing18.What is important when being interviewed for a job?Information about the company Personal appearance19.What is important when exhibiting at a trade fair?Quality of display Staff selected20.What is important when introducing a reward system for staff?Purpose of the reward system Types of reward offered21.What is important when entertaining clients?Types of activities Cost22.What is important when choosing retail premises to rent?Location Length of contract23.What is important when deciding on packaging for products?Image Production process24.What is important when selecting staff for promotion?Attitude to work Current performance25.What is important when considering a career change?Future study or training Opportunities for future promotion26.What is important when planning an advertising campaign?Market research Selecting appropriate media27.What is important when choosing transport for a business trip?Convenience Cost-effectiveness28.What is important when aiming for promotion?Quality of performance Company loyalty29.What is important when exporting goods or services for the first time?Personal Contacts Professional advice30.What is important when dealing with complaints from clients?Offering an apology Suggesting a solution to the problem31.What is important when setting prices for new products?Production costs Compe titors’ prices32.What is important when aiming to reduce staff turnover?Financial incentives Career structure33. What is important when planning the layout of a new store?Attractiveness Security of goods34.What is important when choosing a new sales agent?Experience of agent Number of contacts35 What is important when monitoring the quality of service provided?Feedback from customers Checking sales figures36: What is important when…?selecting applicants for a job work experience personal qualities37: What is important when…?choosing a new supplier price and discounts reputation38: What is important when…?aiming to improve production quality up-to-date equipment staff training 39: what is important wh en…?40: what is important when…?deciding whether to attend a conference venue speakers41: What is important when…?developing new products market research costs involvedBEC中级口试全真试题Part III1. Program for New StaffThe manufacturing company you work for would like to introduce a full programme of training for new staff. You have been asked to help prepare the programme.Discuss the situation together, and decide:--- what should be covered by the training programme--- how else new staff can be helped to settle into their jobs as quickly as possible2 Company Dress CodeYour Managing Director is unhappy with the general standard of dress among staff.You have been asked to make recommendations about introducing a dress code or company uniform.Discuss the situation together, and decide:---what the advantages and disadvantages of having a company uniform would be--- what kind of dress code would be appropriate for staff in different types of jobs3 Staff TrainingYour company has decided to use an outside agency for training sales staff.You have been asked to have preliminary discussions with the agency to organise this.Discuss the situation together, and decide:--- what information you will need to provide for the agency---what kinds of questions you will need to ask the agency4. Company VideoThe manufacturing company you work for is planning to make a video to show to potential customers and investors. You have been asked to help with planning the video.---Discuss the situation together, and decide:--- which departments and activities in the company should be included in the video---which company personnel should appear in the video5. Business Magazine ArticleAn international business magazine is sending a journalist to write about your region, and wants to include an article about the retail company you work for.You have been asked by your company to help the journalist plan the article.Discuss the situation together, and decide:--- what kinds of information should be included in the article--- how this article could benefit your company6. Opening a Branch AbroadThe retail company you work for has decided to open a branch abroad for the first time.You have been asked to help with the planning of the new branch.Discuss the situation together, and decide:--- what staffing arrangements might be necessary for the new branch--- which information about premises in that country it would be useful to find out about7. Entertaining Foreign ClientsYour company is entertaining a group of foreign clients for three days, including one non-working day.You have been asked to plan a programme for the visit.--- what kinds of activities would be suitable for the visit--- what information it would be useful to know about the clients before finalizing the program8. Work Experience ProgrammeThe manufacturing company you work for has decided to offer a two-week work experience programme for a small group of students from a local business college.You have been asked to help with the preparations for this programme.Discuss the situation together, and decide:--- what kinds of work experience the company might offer--- how the participants should be selected9. English Language TrainingYour company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organization of the training.Discuss the situation together, and decide:--- how to encourage employees to take part in the training--- what kind of schedule would be suitable for the training10. TeamworkYour company is sending a small group of employees away together for three days to encourage them to work as a team.You have been asked to help plan the programme.Discuss the situation together, and decide:--- what practical arrangements the company needs to make before the trip--- what work and leisure activities would be suitable for the group11.Foreign Business TripYour company is attending a trade fair in a foreign country for the first time.You have been asked to help with the preparations for the trip.Discuss the situation together, and decide:---what travel and accommodation arrangements you will need to make before the trip---which kinds of business customs in the foreign country it would be useful to know about, and how to find out about these before the trip12. (For three candidates) Entertaining Foreign ClientsYour company is entertaining a group of foreign clients for three days, including one non-working day.You have been asked to plan a programme for the visit.Discuss the situation together, and decide:--- what kinds of activities would be suitable for the visit--- which members of staff should accompany the visitors--- what information it would be useful to know about the clients before finalizing the programme13. For three candidates Work Experience ProgrammeThe manufacturing company you work for has decided to offer a two-week work experience programme for a small group of students from a local business college.You have been asked to help with the preparations for this programme.Discuss the situation together, and decide:--- what kinds of work experience the company could offer . how the participants should be selected--- what feedback and evaluation should take place after the programme has finished14 For three candidates English Language TrainingYour company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organization of the training.--- which staff would benefit most from English language training . how to encourage employees to take part in the training ---what kind of schedule would be suitable for the training15 For three candidates TeamworkYour company is sending a small group of employees away together for three days to encourage them to work as a team.You have been asked to help plan the programme.Discuss the situation together and decide:--- what practical arrangements the company needs to make before the trip--- which work and leisure activities would be suitable for the group--- how to evaluate the success of the tripBEC中级模拟口试试题Stage OneInterlocutor: Good morning. My name is John Smith, and this is my colleague, Mary Clinton. And your names are Li Hua and Wang Wei?Li: Yeah Wang: YeahInterlocutor: Thank you. Now, first of all, we'd like to know something about each of you. Mr. Li, can you tell me about yourself?Li: My pleasure. As you know, my name is Li Hua. I'm from Jiangsu province. I'm now studying in Suzhou University. And I'm majoring in international trade there.Interlocutor: Thank you. Mr Li. Now Mr. Wang, can you tell me about your ambitions?Wang: Yes. I am now a student with Suzhou University majoring in business administration. I hope I can get my MBA and join a world-famous multinational company. And after I have had enough experience, I am going to start a company of my own.Interlocutor: Thank you, Mr. Wang. And Mr. Li, could you tell me about your ambitions?Li: A big question for me indeed. I've never thought about it, but I bet I'll work towards a CEO of a big multinational corporation. That's my goal in life. And that's why I am spending so much time on English, business English in particular.Interlocutor: Mr. Li, you said you're spending a lot of time on business English. Do you think business English is difficult to learn?Li: Not exactly, though it may be difficult at the initial stage. The thing is that you need to have some business knowledge before you start to learn business English.Interlocutor: How about you, Mr. Wang? Is it difficult for you?Wang: Not really. You know, I like English very much, and my major is business administration. So I have always found business English very interesting.Stage TwoThe importance of having a good CVWell, in my opinion, you can never underestimate the importance of having a good CV. In themajority of cases, your CV is the employer's first impression of you, your first chance to impress your potential employer, let's say. It is the essential illustration of your suitability for the job, showing how your skills and experience match your employer's requirements.But more than that, it shows your ability to summarize, prioritize and present information effectively, essential skills in today's job market. It also shows your linguistic and communicative abilities.Even though employers these days use a variety of selection techniques, such as analyzing your handwriting, a good CV is still the single most important part of any application.Stage ThreeTime ManagementYour company has found that ineffective time management is one of the major problem areas throughout the workforce. You have been asked to put forward some suggestions for improvingthe situation.Discuss, and decide together:------why poor time management can become a major problem in companies------what procedures could be adopted to ensure that time is managed effectively.Zhang: Hi, Ms Wang, you know, our company is sort of out of control these days. Don't you think so?management.Zhang: You mean poor time management has caused all these problems. Why?Wang: When time is not well planned within a company, they usually do not allocate blocks of time to specified tasks. They do not have a definite idea of when they should complete a certain task. And …Zhang: And I think they often neglect the ordering of priorities. I mean certain tasks need our prior attention. But in our company every task is treated on an equal basis, even if it is a very urgent task.Wang: That's the point. So time should be planned according to the importance of the tasks we need to deal with.Zhang: So what do you think we can do so that time is managed effectively here in our company?Wang: You mean what procedures we can adopt?Zhang: Sure. That's what our boss is asking us to do. Right?Wang: Right. I think we've got a lot to do. First, we should make all the staff members realize how important effective time management is to our company.Zhang: Yes, I think we can give them instruction in time management, especially those in supervisory positions.Wang: Right, perhaps we can run a few training programs for them. If need, we may invite some experts from outside to help us.Zhang: Another thing we can do is to make all the managers, or even every staff member, come up with a job description of their own. In this way, they can be pretty sure about what they are responsible for and what they are not.Wang: Yes, that's a good idea. And I think, the top managers of our company should come up with a set of rules as to what kind of jobs should be given priority to. In this way, we can make sure that important tasks are dealt with first.Zhang: Good idea. So to sum up, our company should run a few training programs, and every staff member should write a job description of their own.Wang: And rules should be made as to what kind of job should be given priority to.BEC2 参考范文Sample Answer for Test 2 & 3 (模拟题集)T est-2Part 1To: Jason@Subject: Presentation SeminarDear Mr. Jason,For the increasing workload concerning/about presentation, I sense the need to join a related seminar.This seminar is hosted by New-Oriental and composed with/of details of presentation, which is believed to be valuable to my future work. May I ask your permission for a day off to attend this event?Best wishes,JorvikFrom recent news, we learn that the New Dell training centre will host a seminar on presentation skills on Friday.My clients all require me to do a presentation for our products before we can sign the contract.Would you allow me to ask one day off to attend it for better presentation skills?Thank you in advance.Part 2(184)Report on recent developments in the market of sports goodsReport on recent and future developmentINTRODUCTIONThis report aims to assess/address/stress current and future situation in sports goods market.FINDINGSAt present,our greatest market is North America, where we sell/sold about 44% of our goods. It is followed by Europe (26%), South America(19%), and Asia/Pacific(11%).As can be seen in the chart(2002), North America was our biggest market with 44% sales distribution, followed by Europe (26%), South America(19%), and Asia/Pacific(11%).If we compare our results with competitors, we can see that in the 2002 we have become the second largest retailer with a turnover of $60 million, whereas in year 2001 we were in third place with $40 million. We are the only company which succeded in increasing its turnover in year 2002.Compared with our competitors, we have climbed from the third place in 2001 to the second in 2002 among the four with a turnover of $60 million, a 50% growth. Besides, we stood out for continuous development in 2002.However, our sales distribution is expected to change, and we are assigned to extend our sales network paratively, our sales in 2003 are predicted to grow respectively (increase: Asia/Pacific-3%, Europe-4%, S.America-4%; decrease: N.America-11%.) Conclusion &RecommendationBased on the above analysis, in order to build up our sales, we should consider extend/branch out in A/P, S, &E, which is estimated to boost our turnover by 15% in year 2003.The details are as follows:1 To start 4 new stores in2 we need to activate 6 brand new stores3 3 extra stores are to be set upPlease contact us whenever any concern occurs through email or phone.CONCLUSIONIn order to continue this positive development, we have decided to change our present sales distribution in the year 2003. We intend to increase our turnover in Europe by 4% with 6 new stores, in Asia/Pacific by 3% with 4 new stores and in South America by 4% with 3 new stores.Therefore we will decrease our sales in North America, where the market is already saturated. All these changes should boost our turnoverRECOMMENDATION / SUGGESTION / MethodT est-3Part 1To My Dear Jason,I need to be in London for at least three days next month o n business purpose.Before my departure, would you please arrange the follows:1 a return ticket to London (from 12th to 15th), and business class of Cathy Pacific is preferred.2 book a king-size single room with Royal Kings Hotel.Thank you!JorvikPart 2(142)Dear Mrs. Geddings,I write regarding a training course on health and safety which I attended 27 November.I am sorry to let you learn that the training course I attended (27 Nov) on health and safety was more than unpleasing to me.When I booked this course, I chose your company as it came highly recommended and the courses seemed to be of a high standard.I was promised an experienced trainer but unfortunately he was sick and the replacement was not as good as (we) expected. Regarding the information packs these were only a pile of loose photocopies, which was not promised. The class was supposed to be about 8 people but in mine there were about 15. Finally, I should make it clear that the class started 1 hour later, and the lunch that was served, was cold.The following factors might need you to study on for a better quality:1 The ads promised us the trainer is experienced –but, in fact, he was sick on that day, and the replacement trainer was below our expectation.2 We are assured a high-quality information packs, which turned out to be a pile of loose photocopies.3 The size of the class, as mentioned in the ads, should be 8 people. However, I can see 14 people in my class.4 The lunch was a total disaster – most of us are served with red meat, yet at least 6 of us are vegetarians.5 BTW. The replacement trainer came 20 minutes after due time.I am sure you can understand my disappointment. I would hence therefore be glad if you could investigate this matter. consider a refund or any other forms of compensaiton.I look forward to hearing from you.Your sincerelyLisa Kostevska商业信函的写法:第一章格式问题1. 格式问题:请同学们在BEC的写作中采用平头式的写法。
2005年BEC高级口试真题及应考提示Speaking Test Part II1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company4. Time Management: the importance of planning work time effectively5. Project Development: how to ensure inter-departmental co-operation on new projects6. Purchasing: how to evaluate and select new products7. Personnel Management: the importance to a company of having well motivated staff8. Strategic Planning: how to decide whether to purchase or rent company premises9. Sales: how to ensure that price levels for new products are set appropriately10. Communication Skills: the importance of foreign language training for selected employees11. Advertising: how to select a suitable agency to handle a company’s advertising12. Finance: how to decide whether to float a company on the stock-market13. Marketing: the importance to a company of offering its products on the world-wide web14. Staff Training: how to evaluate the effectiveness of company training programmers15. Company Growth: how to decide when it is the right time for a business to expand16. Public Relations: the importance to a company of sponsoring well- known personalities from the arts and popular culture17. Recruitment: how to ensure that the best candidate for a post is selected18. Information Management: how to analyze and make effective use of information19. Sales: the importance of brand image in ensuring that products or services sell well20. Technology: the importance to a company of keeping up-to-date with internet developments21. Quality Control: how to ensure that a company consistentlymaintains quality control standards22. Product Promotion: how to make effective use of the media when promoting a new product or service23. Product Management: the importance of teamwork for the effective management of projects24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany25. Technology: the importance of computer skills for the workplace of the future26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications27. Staff Development: how to administer a staff budget effectively28. Market Research: the importance of finding out about customers’ habits and attitudes29. Financial Management: how to identify ways of reducing costs in a company30. Communication: how to achieve an effective working relationship between different departments within a company31. Communication skills: the importance of understanding cultural differences when working in an international environment32. Personnel Management: the importance of providing employees with clear job descriptions33. Company Growth: how to ensure that company growth proceeds at the optimum rate34. Time Management: how to manage a heavy workload effectively35. Health and Safety: the importance to a company of having a Health and Safety policy36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performanceSamples(部分口语试题参考答案)1、Customer Relations: how to maintain customer interest in a company’ s productsAs is know to all, it is very important for a company to maintaincust omer interest in their products. I think a company should try every p ossible way to retain its current customers.First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay eno ugh emphasis on the feedback from its current customers and take prom pt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certa in amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product di versification and upgrading.All in all, a company should try its utmost to keep its current c ustomers satisfied with its products and services, and at the same ti me it should stay ahead of the market through product and pricing str ategies.2、How to fill a key vacancyIn order to fill a key vacancy, a company will usually follow the same standard procedure.It will begin by producing an accurate job description of what it wou ld like the successful candidate to do. From this, it can then produc e a profile of this ideal candidate, which is a list of skills, exper ience, attributes and so on.Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. Th is might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhu nter.Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment p rocesses. This might be interviews, psychometric tests or even hand-w riting analysis. This will then produce the ideal candidate for the c ompany.The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want.Background Information3、Career Planning: how to assess the career opportunities provided by different types of companiesCareer PlanningEven after a job is offered and accepted, career decisions must b e made. On-the-job experience may affect the desired path. Aspiring t o achieve a position above the present position is natural. The plann ed career path to that position may involve either a series of promot ions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would n ot be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confi dence as goals are achieved.Career Development: the importance of acquiring a range of skills throughout your careerIt is important a person to have a range of skills in the course of h is career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chance s of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.4、Human Resources: how to provide effective support for new members of staffTraining: The importance of a continuous programmer of staff trai ning within a companyStaff Management: how to achieve and maintain high motivation among w orkforceMotivating Employees: Employees tend to be more satisfied with th eir jobs if they are provided (1) compensation that is aligned with t heir performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, c ompensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance; firms may be able to a higher production level by providing greater job satisfaction.5、Marketing ResearchManagers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require fo rmal studies of specific situations. For example, Toshiba wants to kn ow how many and what kinds of people or companies will buy its new su per fast laptop computer. Or Berate College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Bera te, how they heard, what they know, and how they feel about Berate. I n such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing resear ch.We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs rese arch. Marketing researchers engage in a wide variety of activities, r anging from market potential and market share studies, to assessmentsof customer satisfaction and purchase behavior, to studies of pricin g, distribution, and promotion activities.A company can conduct marketing research in its own research depa rtment or have some or all of it done outside. Although most large co mpanies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms.6、Marketing: the importance of packaging products appropriatelyIn recent times, numerous factors have made packaging an importan t marketing tool. Increased competition and clutter on retail store s helves means that packages now must perform many sales tasks-from att racting attention, to describing the product, to making the sale. Com panies are realizing the power of good packaging to create instant co nsumer recognition of the company or brand. For example, in an averag e supermarket, which stocks 15,000 to 17,000 items, the typical shopp er passes by some 300 items per minute, and 53 percent of all purchas es are made on impulse. In this highly competitive environment, the p ackage may be the seller’s last chance to influence buyers. It becom es a "five-second commercial." The Campbell Soup Company estimates th at the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising.7、Market Research: the importance of doing market research before la unching a new productSales: How to sell a product effectively in international markets Product Promotion: the importance of selecting appropriate member s of staff to attend exhibitionsCommunication: the importance in business of maintaining contact with clientsPublic Relations: the importance of adequate supervision and trai ning of staff who deal with the public8、Management: How to run a meeting successfullyTransport Management: the importance to a business of an efficien t public transport systemAny distribution of products from producers to wholesalers or from wh olesalers to retailers requires transportation. The cost of transport ing some products can exceed the cost of producing them. An efficient form of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability. This assessment allows the firm to ch oose an optimal method of transportation. The most common forms of transportation used to distribute products are truck, rail, air, water, pipeline.Transport Management: the importance of using environmentally frien dly means of transport whenever possible9、Health & SafetyEmployee Safety: Firms ensure that the workplace is safe for empl oyees by closely monitoring the production process. Some obvious safe ty precautions are to check machinery and equipment for proper workin g conditions, require safety glasses or any other equipment that one can prevent injury, and emphasize any special safety precautions in t raining seminars.Firms that create a safe working environment prevent injuries and improve the morale of their employees. Many firms, such as Allied Si gnal, now identify workplace safety as one of their main goals. Levi Strauss and Company imposes safety guidelines not only its U.S. facil ities but also on Asian factories where some of its clothes are made. Starbucks Coffee Company has developed a code of conduct in an attem pt to improve the quality of life in coffee-producing countries.10、Life Skills: the importance of being able to cope with stress ina jobTechnology: the importance of training staff in how to use new te chnology when introducing it into the workplace.。
2005年9月上海高级口译证书考试笔试真题SECTION1:LISTENING TEST(45minutes)Part A:Spot DictationDirections:In this part of the test,you will hear a passage and read the same passage with blanks in it.Fill in each of the blanks with the word or words you have heard on the tape.Write your answer in the corresponding space in your ANSWER BOOKLET.Remember you will hear the passage ONLY ONCE.If you find you spend more than you make,there are only two things to d decrease your spending or(1)。
It's often easiest to decrease expenditures,because your expenses tend to be more(2)。
There are as many ways to(3)as there are people looking to save it.For example,you may pool your resources with friends,or(4)only during sales,or even live more simply.But(5)that saving money should not necessarily be an end in itself.Don't (6)of ways to save a dime,and don't get upset about situations where(7)to spend money.The goal is to bring your budget into balance,not to become a tightwad who keeps(8)of every penny and feels that spending money is a(9)。
05年BEC高级口试真题及应考提示1Speaking Test Part II1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company4. Time Management: the importance of planning work time effectively5. Project Development: how to ensure inter-departmental co-operation on new projects6. Purchasing: how to evaluate and select new products7. Personnel Management: the importance to a company of having well motivated staff8. Strategic Planning: how to decide whether to purchase or rent company premises9. Sales: how to ensure that price levels for new products are set appropriately10. Communication Skills: the importance of foreign language training for selected employees11. Advertising: how to select a suitable agency to handle a company’s advertising12. Finance: how to decide whether to float a company on the stock-market13. Marketing: the importance to a company of offering its products on the world-wide web14. Staff Training: how to evaluate the effectiveness of company training programmes15. Company Growth: how to decide when it is the right time for a business toexpand16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture17. Recruitment: how to ensure that the best candidate for a post is selected18. Information Management: how to analyse and make effective use of information19. Sales: the importance of brand image in ensuring that products or services sell well20. Technology: the importance to a company of keeping up-to-date with internet developments21. Quality Control: how to ensure that a company consistently maintains quality control standards22. Product Promotion: how to make effective use of the media when promoting a new product or service23. Product Management: the importance of teamwork for the effective management of projects24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany25. Technology: the importance of computer skills for the workplace of the future26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications27. Staff Development: how to administer a staff budget effectively28. Market Research: the importance of finding out about customers’habits and attitudes29. Financial Management: how to identify ways of reducing costs in a company30. Communication: how to achieve an effective working relationship between different departments within a company31. Communication skills: the importance of understanding cultural differences when working in an international environment32. Personnel Management: the importance of providing employees with clear job descriptions33. Company Growth: how to ensure that company growth proceeds at the optimum rate34. Time Management: how to manage a heavy workload effectively35. Health and Safety: the importance to a company of having a Health and Safety policy36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance。
商务英语BEC高级口试真题商务英语BEC高级口试真题奋斗者在汗水汇集的'江河里,将事业之舟驶到了理想的彼岸。
以下是店铺为大家搜索整理的商务英语BEC高级口试真题,希望能给大家带来帮助!Career Planning3、Career Planning: how to assess the career opportunities provided by different types of companiesCareer PlanningEven after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.Career Development: the importance of acquiring a range of skills throughout your careerIt is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills ismore likely to work his way up to the top of the corporate ladder.4、Human Resources: how to provide effective support for new members of staffTraining: The importance of a continuous programme of staff training within a companyStaff Management: how to achieve and maintain high motivation among a workforceMotivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.5、Marketing ResearchManagers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevantto a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research。
2005年6月B级真题答案与精解Part I Listening ComprehensionSection A1. B2. D3. A4. C5. B1. Would you like to go swimming with me this afternoon?2. What’s the best time for us to leave?3. Janet, what do you study at college?4. Excuse me, how much are the shoes?5. I’m going to make some coffee. Would you like some?Section B6. A7. C8. B9. D 10. A6. M: I want to mail these books to New Y ork.W: By ship or by air?Q: Where is the man?7. W: Jack is ill. Y ou’d better call the doctor.M: Sure, I’ll do it right away.Q: What will the man probably do?8. M: These cups look nice. How much are they?W: They are 10 dollars each.Q: How much will the man pay if he buys only one cup?9. W: Well, Mr. Black, what do you think of fast food?M: Oh, I don’t like it.Q: What does the man think of fast food?10. M: What do you think of our new boss?W: She is kind and patient.Q: What does the woman think of the new boss?Section CSome managers have noticed recently that the employees in the company are taking advantage of the policy of having breaks. The workers have two 15-minute breaks per (11) day. However, the two breaks are lasting (12) as long as 25 to 30 minutes each. The workers complain that the factory work is so (13) boring that they need longer breaks. Also the dining hall is so (14) far away that it takes too long to walk there and back. But the company is losing hundreds of work hours each year. Should employees be paid for the time they are not working? The general manager has to call a meeting to (15) discuss this matter.Part II StructureSection A16. C 17. B 18. A 19. B 20. C21. A 22. D 23. D 24. C 25. A16. [答案] C[译文] 从他的口音,我能断定他是南方人。
高级商务英语(BEC)考试历年真题BEC商务英语高级考试历年真题(1)The Negotiating TableYou can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by sayin g “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.15 Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals16 Many people say “no” to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their company’s situation17 Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you18 According to Dr Cohen, understanding the other person will help you toA gain their friendshipB speed up the negotiationsC plan your next move.Dconvince them of your point of view19 Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly20 Dr Cohen mentions children’s negot iation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.关于negotiating techniques的文章。
PRACTICAL ENGLISH TEST FOR COLLEGES――Level A ――2005 年6 月Part I Listening ComprehensionSection A1. A) He didn’t like that computer.B) He didn’t find what he liked.C) The price of the computer was too highD) That type of computer was sold out2. A) Go to a lecture. B) Go to a concert.C) Go shopping D) Go sightseeing.3. A) Write a letter for the woman. C) Drive the woman home.B) Take the woman to the office D) Finish the report for the woman4. A) She was tired of reading it. C) She didn’t think much of itB) She liked it very much D) She wasn’t interested in it .5. A) When he can receive the order. C) When he should send the order.B) What the order number is D) What’s wrong with the order. Section BConversation 16. A) Three weeks ago. B) Last monthC) Last week D) Last Monday7. A) Install more machines. C) Buy more machinesB) Test the machines. D) Sell the machines Conversation 28. A) Sightseeing around the city. C) Shopping in the cityB) Attending a meeting D) Giving a party9. A) This afternoon. C) Tomorrow morning.B) This evening. D) Tomorrow afternoon10. A) At the party B) At he meetingC) In the office D) In the hotelSection C11. What can visitors see at the exhibition?They can see most of the latest of the company.12.Which section do the visitors go to see first?The section.13. For whom are the product specially designed?For .14.What’s special about the keyboard?Its keys are .15. What kind of sound does the mouse produce?It produces soundsPart ⅡStructureSection A16. Susan gets onto the top of a tall building, she will fell very much frightened.A) Now that B)Even though C) Every time D) Only if17.The chair looks rather unusual in shape, but it is very comfortable to sitA) by B) on C) with D) at18. ow to deal with the trouble of the computer, Martin had to ask his brother for help.A) Not know B) Not known C) Not to know D) Not knowing19. It’s said that the agreement between the two companies last monthsill become effective from May 1st.A) to sign B) signed C) to be signed D) signing20. Many people have found uncomfortable to hold the same position fora long time.A) it B) which C) this D) that21. He doesn’t fell like a picnic in the park this weekend, and he suggestedwatching the football match instead.A) have B) to have C) having D) had22. It was because I wanted to buy a dictionary I went downtown yesterday.A) but B) and C) why D) that23. Though he well prepared before the job interview, he failed to answersome important questionsA) will be B) would be C) has been D) had been24. The cost of traveling around the eight European countries can run ashigh $2,000.A) to B) as C) by D) for25. This book is designed for the learners native languages are not EnglishA) whose B) which C) who D) what Section B26. We are not short of raw materials at the moment, but we need reliable (equip).27. For those foreign students who ate interested in (learn) Chinese, theuniversity offers a Chinese training program every summer.28. Before the flight takes off, all passengers (ask) to fasten their seat belts29. A guest in this hotel accused one of the hotel staff of (steal) his money.30. We surely (find) a good solution to the technical problems in the near future.31 .He might not have been killed in the traffic accident yesterday if he (fasten)the seat belt32. Following the (success) settlement of the strike, the train service isnow back to normal.33. The more challenging the journey is, the (happy) the young people will fell34. With his knowledge and experience, he is no doubt (qualify) for the task.35. If a business wants to sell its products (international) , itshould do some world market research fist.Part ⅢReading Comprehension (40 minutes) Task 1In Britain there is a National Health Service (NHS) which is paid for by taxes and National Insurance, and in general people do not have to pay for medical treatment. Every person is registered with a doctor in his or her local area, known as a general practitioner(全科医生)or GP. This means that their names are on the GP’s list, and they may make an appointment to see the doctor or may call the doctor out to visit them if they are ill. People sometimes do have to pay part if the cost of drugs that the doctor prescribes. GPs are trained in general medicine but are not specialists in any particular subject. If a patient needs to see a specialist doctor, they must first go to their GP and then the GP will make an appointment for the patient to see a specialist at a hospital or clinic.Although everyone in Britain can have free treatment under the NHS, it is also possible for him to have treatment done privately, for which he has to pay. Some people have private health insurance to help them pay for private treatment. Under the NHS, people who need to go to hospital may have to wait for a long time on a waiting list for their treatment. Anyone who is very ill can call an ambulance(救户车) and get taken to hospital for free urgent medical treatment. Ambulances are a free service in Britain.36. In Britain, the Nation Health Service refers to .A) a local hospital C) a medical care systemB) a medicine supplier D) an insurance company37. Under the National Health Service, British citizens .A) are all registered with a general practitionerB) do not need to buy private health insuranceC) can only go to see a general practitionerD) cannot call in a general practitioner38. People buy private health insurance in order toA) pay for the ambulance service C) see a general practitionerB) receive free urgent treatment D) have private treatment39. Which of the following is TRUE according to the passage?A) People in Britain do not have to pay for any kind of medical careB) People in Britain may wait long for their free medical treatment.C) In Britain you have to pay for ambulance service.D) British private medical insurance is free.40. What is this passage mainly about?A) Private medical care in Britain. C) Taxes and free medical care.B) Roles of general practitioner. D) Health services in Britain. Task 2CHICAGO(AP) On jan.1,an order went into effect requiring that every checked bag at more than 400 of the nation’s commercial airports be screened(扫描检查) for bombs and weapons.Sunday was expected to be the heaviest travel day since jan.1. Yet spot checks on Sunday at several of the nation’s airports showed no major delays caused by the new security measures.At the international terminal for Northeast Airlines at john F. Kennedy International Airport in New York, passengers waited up to 30 minutes longer than usual. Their bags were sent through giant screening machines and workers tore open taped boxes and searched through their contents before closing them up again.Most travelers simply accepted stricter screening developed since the terrorist(恐怖分子的)attacks on Sept.11, 2001, before which only 5 percent of the roughly 2 million bags checked each day were screened for bombs.The U.S. Government has put an additional 2,000 people into airports to carry out the new order.Sonny Salgatar, a 23-year-old college student flying home to San Diego from Chicago, was something he couldn’t identify and he wanted to open the bag for an inspectionThe “hot” item turned out to be Salgatar’s clothing iron.“Listen, anything they want to do for security is OK for m e,” Salgatar said.41. The new measure was adopted to guard againstA) terrorist attacks B) luggage damage C) flight delays D) air crash42. The word “hot” (Line2, Para.6) most probably meansA) heated B) popular C) expensive D) suspicious43. Which of the following is TRUE according to the passage?A) Major delays were caused after the security order went into effect.B) Most passengers regard the new measure as necessaryC) Passengers complain about longer delay at the airportD) Three will be more and striver security measure taken?44. What was the attitude of Sonny Salgatar towards the security measure taken?A) He was annoyed. C) he thought it uselessB) He had no objection. D) He didn't worry about it45. The best title of the passage might be .A) Fear of Terrorist Attacks C) New Security Measures AdoptedB) Latest Screening Technology D) Inspection of Bombs and Weapons Task 3To: All EmployeesForm: Berry E.Silver, PresidentDate: Oct.22,2004Subject: Our goals for the next yearMarketing and salesOur present sales program has help us to improve our sales by slightly over 15%, but I am setting a goal of a 25% increase in sales for the next year . to help makethis goal possible , I am announcing today the expansion(扩大) of our Marketing Department.Research and development (R&D)any company in our business must make great efforts to develop new and better products. Our R&D will certainly make us more competitive. But creative ideas to not come from only R&D departments; they also come from the creative think and participation of all employees. One way we have begun to collect the suggestions of our employees is through our new computerized networkHuman ResourcesOur company’s most valuable resources are its employees. In the years ahead I would like to see our efforts doubled in on –the –job training. To achieve this goal I have asked BarBara Johnson to head a new department, Human Resources and Employee Development, which will coordinate(协调) a company-wide effort.2) Measure to be taken : to appoint Barbara Johnson to head 50Task 4A----collective action B---- competitor analysisC---- corporate restructuring D---- gain sharingE---- employee in evolvement F---- hostile takeoverG---- human resource management H---- joint ventureI---- psychological support J---- performance-related payK-----pay secrecy L-----cross trainingM-----holding company N-----corporate cultureO-----board of directors P-----background checking Example:企业文化(N)合资企业(H)Task 5Sear Sirs,Today we have received your bill for 150 name-bearing(刻有名字的)crystal vases(花瓶)which you sent us the other day.We had ordered these vases on condition that they should reach us by the end of June. But they arrived here 15 days behind the schedule.The customers refused to accept the goods because they arrived too late. Since the vases bear their names, we cannot sell them to other customers. So we asked the customers again and again to take the vases, and finally they agreed to accept them, but at a price cut of 30%.You may understand how we have lost the customer’s confidence in us. In this situation, we have to ask you to compensate for the loss we have suffered. We are looking forward to hearing from you soon.Yours faithfully,G.Pastry56. What was the problem with the delivery of the vases?They arrived 15 days .57. When did the vases actually arrive?In the middle of .58. Why couldn’t the vases be sold to other customers ?Because they were bearing .59. In what condition did the customers accept the goods?At a price cut of .60. What was the purpose of this letter?To ask the supplier toParr IV Translation——from English to Chinese (25 minutes) 61. It is generally accepted that old people should have a share in the rewards foematerial and cultural advancements to which they have made contributions.A)不言而喻,老年人应该享有一份回报,因为他们曾经为物质和文化作出过贡献。
bec高级试题及答案BEC高级试题及答案一、听力部分1. 听下面一段对话,回答以下问题:(A) What is the main topic of the conversation?(B) What does the woman suggest they do next?(C) Why does the man agree with her suggestion?答案:(A) The main topic of the conversation is about organizing a team-building event.(B) The woman suggests they should invite an external trainer for the event.(C) The man agrees because he believes an external trainer can provide a fresh perspective.2. 听下面一段独白,回答以下问题:(A) What is the speaker's opinion on remote working?(B) What is the potential issue with remote working according to the speaker?(C) What solution does the speaker propose?答案:(A) The speaker believes that remote working can increase productivity.(B) The potential issue is the lack of face-to-face interaction which can lead to communication problems.(C) The speaker proposes regular video conferences to maintain team cohesion.二、阅读部分1. Read the following passage and answer the questions:(A) What is the primary purpose of the article?(B) According to the article, what are the benefits of using renewable energy?(C) What challenges does the author mention regarding renewable energy?答案:(A) The primary purpose of the article is to discuss the advantages and challenges of renewable energy.(B) The benefits include reducing greenhouse gas emissions and promoting energy independence.(C) Challenges include the high initial cost of renewable energy technologies and the intermittent nature of some renewable energy sources.2. Read the following business report and answer the questions:(A) What was the main reason for the company's decline in profits?(B) What measures did the company take to address the issue?(C) What was the outcome of these measures?答案:(A) The main reason for the company's decline in profits was increased competition in the market.(B) The company took measures such as reducing costs and investing in new marketing strategies.(C) The outcome was a gradual recovery in profits over the next year.三、写作部分1. Write an email to a potential client introducing your company's new product. Include the following points:- Briefly describe the product.- Explain the benefits of using the product.- Suggest a meeting to discuss further details.答案:Dear [Client's Name],I hope this email finds you well. I am writing to introduce our latest product, the [Product Name], which we believe could be of great interest to your company.The [Product Name] is designed to [brief description of the product]. It offers several benefits, including [list of benefits], which we believe could significantly enhance your operations.We would be delighted to arrange a meeting to discuss how the [Product Name] could meet your specific needs. Please let us know a convenient time for you.Looking forward to your response.Best regards,[Your Name][Your Position][Your Company]2. Write a report summarizing the key findings of a recent market research study on consumer behavior. Include the following:- The main objective of the study.- The methodology used.- The key findings and their implications for businesses.答案:The main objective of the study was to understand the changing consumer behavior in the digital age. The methodology involved conducting surveys and analyzing data from online transactions.The key findings revealed that consumers are increasingly preferring online shopping due to convenience and better deals. They also value personalized experiences and are more likely to engage with brands that offer them.These findings imply that businesses should focus on enhancing their online presence, offering personalized services, and providing competitive pricing to stay ahead in the market.四、口语部分1. Describe a situation where you had to solve a problem at work. Explain the steps you took to resolve it.答案:In a situation where I had to solve a problem at work, I first identified the root cause of the issue. Then, I gathered all relevant information and consulted with my team members. After discussing potential solutions, we decided on the most feasible one and implemented it. Finally, we monitored the results to ensure the problem was resolved.2. Discuss the importance of effective communication in a business environment.答案:Effective communication is crucial in a business environment as it ensures that all team members are on the same page. It helps in avoiding misunderstandings, promotes collaboration, and leads to better decision-making. Clear communication also contributes to a positive work culture and enhances productivity.。
BEC高级口试真题Speaking Test Part II1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company4. Time Management: the importance of planning work time effectively5. Project Development: how to ensure inter-departmental co-operation on new projects6. Purchasing: how to evaluate and select new products7. Personnel Management: the importance to a company of having well motivated staff8. Strategic Planning: how to decide whether to purchase or rent company premises9. Sales: how to ensure that price levels for new products are set appropriately10. Communication Skills: the importance of foreign language training for selected employees11. Advertising: how to select a suitable agency to handle a company's advertising12. Finance: how to decide whether to float a company on the stock-market13. Marketing: the importance to a company of offering its products on the world-wide web14. Staff Training: how to evaluate the effectiveness of company training programmes15. Company Growth: how to decide when it is the right time for a business to expand16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture17. Recruitment: how to ensure that the best candidate for a post is selected18. Information Management: how to analyse and make effective use of information19. Sales: the importance of brand image in ensuring that products or services sell well20. Technology: the importance to a company of keeping up-to-date with internet developments21. Quality Control: how to ensure that a company consistently maintains quality control standards22. Product Promotion: how to make effective use of the media when promoting a new product or service23. Product Management: the importance of teamwork for the effective management of projects24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany25. Technology: the importance of computer skills for the workplace of the future26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications27. Staff Development: how to administer a staff budget effectively28. Market Research: the importance of finding out about customers' habits and attitudes29. Financial Management: how to identify ways of reducing costs in a company30. Communication: how to achieve an effective working relationship between different departments within a company31. Communication skills: the importance of understanding cultural differences when working in an international environment32. Personnel Management: the importance of providing employees with clear job descriptions33. Company Growth: how to ensure that company growth proceeds at the optimum rate34. Time Management: how to manage a heavy workload effectively35. Health and Safety: the importance to a company of having a Health and Safety policy36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance37. Customer Relations: how to maintain customer interest in a company's products38. Management: How to fill a key vacancy39. Career Planning: how to assess the career opportunities provided by different types of companies40. Career Development: the importance of acquiring a range of skills throughout your career41. Human Resources: how to provide effective support for new members of staff42. Training: The importance of a continuous programme of staff training within a company43. Staff Management: how to achieve and maintain high motivation among a workforce44. Marketing: the importance of packaging products appropriately45. Market Research: the importance of doing market research before launching a new product46. Sales: How to sell a product effectively in international markets47. Product Promotion: the importance of selecting appropriate members of staff to attend exhibitions48. Communication: the importance in business of maintaining contact with clients49. Public Relations: the importance of adequate supervision and training of staff who deal with the public50. Management: How to run a meeting successfully51. Transport Management: the importance to a business of an efficient public transport system52. Transport Management: the importance of using environmentally friendly means of transport whenever possible53. Life Skills: the importance of being able to cope with stress in a job54. Technology: the importance of training staff in how to use new technology when introducing it into the workplaceSpeaking Test Part IIIStaff TurnoverThe managing Director of your company is keen to reduce the number of staff leaving after a short time. You have been asked to suggest ways of encouraging staff to stay in the companyDiscuss, and decide together:l What kinds of incentives might help to retain staffl How to ensure that staff satisfaction is maintainedFollow-up questions:What benefit does having a stable workforce bring to a company?What are the most common reasons why people change companies?Is it a disadvantage for a job applicant to have a history of changing jobs? (Why/Why not?)Do you think people will change jobs more frequently or less frequently? (Why/Why not?)Will it become more important for an employee to have a wide range of skills in the future? (Why/Why not?) Market ResearchYour company is considering introducing a new product and wants to assess the market potential. You have been asked to suggest ways of doing this.Discuss, and decide together:l What kinds of information would be useful to obtainl How to decide whether to go ahead with the productFollow-up questions:Is market research essential when introducing a new product? (Why/Why not?)What kinds of products or services is market research most useful for?How accurately do you think consumers respond to marketing questionnaires? (Why/Why not?)In what ways can companies influence consumer opinion?How necessary is it for a company to diversify production? (Why)Product RecallYour company has discovered a design fault in a new product and needs to recall this product from customers. You have been asked to make recommendations about the best way to handle this incident.Discuss, and decide togetherl What would be the most effective method of informing customers of the product recalll How to ensure the company's reputation remains undamaged by the incidentFollow-up questions:How can attitudes to a company change if one of their products has to be recalled because of a problem over quality? (Why?)What else can have a negative effect on consumers' attitudes to a company? (Why?)What measures can companies introduce to avoid the need for product recalls? (Why?)Is quality always the most important consideration for consumers when purchasing a product? (Why/Why not?) How can companies succeed in developing brand loyalty?Sales ConferencesThe export sector of your company is expanding, and plans are being discussed for holding annual conferences for overseas agents. You have been asked to make recommendations for the proposal.Discuss, and decide together:l What the benefits of annual conferences would be for the participantsl What the content of the conferences could beFollow-up questions:Should companies which send overseas agents to conferences be consulted about the content? (Why/Why not?) What kinds of data should be provided for agents at this kind of conference? (Why?)What would be an effective way of following up the conference? (Why?)How might sales strategies and products vary from one country or region to another? (Why?)How important is networking in the modern business world? (Why?)Project AbroadYour company is proposing to send a team of staff abroad for six months to set up an office and train local employees. You have been asked to make recommendations for the project.Discuss, and decide together:l How to select appropriate staff to manage the projectl What preparation and advice the staff would need before leavingFollow-up questions:What advantages would there be in working abroad for a short period of time? (Why/Why not?)What kinds of problems could staff encounter while working abroad?How can people get the kinds of information they need while they are working abroad?What effect does the increase in international contacts have on the way companies operate? (Why?)How important is it for business to have their own offices abroad?Customer BaseThe Finance Director of your company is concerned that the majority of its income comes from one main client. You have been asked to make recommendations on ways to expand your company's customer base.Discuss, and decide together:l What the potential dangers are of having only one main clientl How the company could try to gain additional clientsFollow-up questions:What advantages could there be for companies in having a relatively small customer base? (Why?)When attracting new customers, how important is it for companies to give information about their existing clients? (Why/Why not?)What can companies do to strengthen customer loyalty, apart from offering good customer service?How can companies which operate globally ensure consistently high levels of customer satisfaction?In what ways can companies respond to increased competition from other companies?Staff Suggestion SchemeYour company is planning to introducing a suggestion scheme and to encourage members of staff at all levels to contribute ideas. You have been asked to consider ways of setting up the scheme.Discuss, and decide together:l How to set up the scheme so that all staff feel they can contributel How suggestions from members of staff could be evaluatedFollow-up questions:Which kinds of companies can benefit most from suggestion schemes? (Why?)What other methods can companies use to generate ideas for improvements?What are other ways of increasing staff involvement in a company?In what ways can companies obtain suggestions or comments from customers?How important are new ideas for companies in maintaining competitiveness? (Why?)Health and Fitness FacilitiesYour company is considering providing a fitness center on the premises to help employees improve their health and fitness. You have been asked to make recommendations for this scheme.Discuss, and decide together:l What benefits the center would bring for the companyl How to promote the need for health and fitness to all staffFollow-up questions:Would company fitness facilities be equally popular among all staff? (Why/Why not?)Should employees have to pay to use health and fitness facilities? (Why/Why not?)What other ways are there for companies to encourage their employees to remain fit and healthy?Should companies include employees' families in their health and fitness provision? (Why/Why not?)Is the welfare of employees an appropriate concern for companies? (Why/Why not?)Staff RelocationYour company needs to relocate several members of staff to a new branch opening in another part of the country. You have been asked to submit ideas on how to make relocation attractive for staff.Discuss, and decide together:l Which types of financial incentives the company could offer to staffl What information staff would need to know about the new locationFollow-up questions:What other assistance might be necessary for staff who are relocating? (Why?)How could staff who are unwilling to relocate be encouraged to do so?What do you think influences a company's choice of location for its branches? (Why?)What are the implications for company organization of having branches in different places? (Why?)Do you think there will be greater international expansion of companies in the future? (Why?/Why not?) Incentives Scheme for StaffYour company is considering setting up an incentive scheme to improve staff performance. You have been asked to make recommendations for the scheme.Discuss, and decide together:l What benefits an incentive scheme for staff would bring to the companyl What types of incentives could be offeredFollow-up questions:Which incentives do you think are most effective for encouraging people to work hard? (Why?)What disadvantages could there be in incentive schemes? (Why?)Is it essential for companies to reward extra effort? (Why?/ Why not?)How do you think a company can inspire loyalty in employees?How do you think the traditional employer/employee relationship might change in the future? (Why?)Staff Suggestion Scheme [For 3 candidates]Your company is planning to introducing a suggestion scheme and to encourage members of staff at all levels to contribute ideas. You have been asked to consider ways of setting up the scheme.Discuss, and decide together:l How to set up the scheme so that all staff feel they can contributel How suggestions from members of staff could be evaluatedl What kinds of rewards would be suitable for suggestions madeHealth and Fitness Facilities [For 3 candidates]Your company is considering providing a fitness center on the premises to help employees improve their health and fitness. You have been asked to make recommendations for this scheme.Discuss, and decide together:l What benefits the center would bring for the companyl Which types of facilities could be includedl How to promote the need for health and fitness to all staffStaff Relocation [For 3 candidates]Your company needs to relocate several members of staff to a new branch opening in another part of the country. You have been asked to submit ideas on how to make relocation attractive for staff.Discuss, and decide together:l Which types of financial incentives the company could offer to staffl What other types of incentives might be importantl What information staff would need to know about the new locationIncentives Scheme for StaffYour company is considering setting up an incentive scheme to improve staff performance. You have been asked to make recommendations for the scheme.Discuss, and decide together:l What benefits an incentive scheme for staff would bring to the companyl What types of incentives could be offeredl Which employees in the company should be targeted。
2005年3月年高口真题答案与解析SECTION 1: LISTENING TESTPartA: Spot Dictation【答案】1. spent talking 1. works of subordinates and their superiors2. 1/3 and 90% 2. five universal rules3.Working relationships 13. Respect the other’s privacy4. informal contacts 18. in confidence with5. cooperation at work 15. favors or compliments6. job satisfaction and well-being 28. nobody breaks these rules7. as general markers 29. good social skills8. Through interviews with 30. never or hardly ever9. ask others to rate 31. monitor their reactions10. relationships with spouses 20. look quite frequently at the personPart B: Listening ComprehensionQuestions 1 to 5【原文】M: Yes, talking about illnesses, I’m quite surprised to see that in the UK, illnesses are very different from those in Algeria, to some extent. For instance, in the UK people seem tosuffer from heart disease and stress quite a lot, whereas in Algeria, they seem to suffer from bowel problems more often than in Britain by the sound of it. The reason for the being, I think, is diet, is connected with diet, in the way people eat. In Algeria, they tend to eat hot, spicy food, peppery things, very hot thing s, which I can’t take myself. But the tendency is toeat hot food, and it seems to result in that. If you look at the pace of life in Algeria and in Britain, you’d find that this explains quite a bit of differences in terms of illnesses. In Algeria, people I think, lead a much slower pace, because life is less hectic, less industrialfor a start. And so they don’t tend to get this type of illnesses that are related to stress, suchas heart attacks.W: Do you get … What else do you get here? You get quite a bit of cancer.M: Cancer? Well, cancer exists there as well. But I think it’s more frequent in Britain than it is there. The reason for it, I think, is mainly to do with pollution, the levels of pollution that Britain has. It goes again with industry, and of course, stress. Algeria is slightly developed in the north, and that’s where we record, I think, I’m not an expert in the matter, most cancers, whereas the south is pretty healthy. So there is that kind of illness that is recorded there, butnot very frequent. Other types of illnesses that people suffer from, especially young children here is asthma. There’s a lot of asthma. When it comes to other types of illnesses, like psychological disturbances and psychiatric related problems, it appears to me that in Britain people are more mad than in Algeria.W: Really?M: It seems to be so. In the sense that less people go to the psychiatrist in Algeria than here. Is it a fashion? Is it a true reflection of the state of the society? I’m not sure.W: Are there more psychiatrists here?M: Oh, far more psychiatrist here than in Algeria. Yes. And people in Algeria would resort to a psychiatrist almost as a last resort for mental illnesses. They tend to rely on the family,because the family structure is again very different from that one in Britain.W: Much stronger.M: It’s much stronger. So the family would tend to support, or even hide, in some cases, they’re mentally ill. And try to help them within the family, often by ignoring their illness. Sayingyou are normal, therefore behave normally. And that’s what expected from you. And itseems to work. But when you move away from these cases or psychological problems, you176end up… you fall into the category of normal medicine. Like, if you have a broken limb,you end up in hospital. And you find hundreds of people with broken limbs being treated the same way as they would be treated in Britain. Really. 99% of the cases will be treated thesame way as in Britain. Yes, perhaps one thing to mention is that people use herbal medicine,or used to use herbal medicine more than in Britain. But I think now Britain uses it quite alot as well.W:Well, it certainly has developed, yes.M: It has developed, hasn’t it? The recipes may differ. People there, you know, they all seem t o have their secret recipes coming down from their granny, whatever. But if you analyze them, you’d find that the same ingredients for the same cures come and crop up in the books ofherbal medicine.【大意】本文有关阿尔及利亚和英国医疗情况的对比,及导致各种区别的原因。
BEC高级口试真题及应考提示46、Marketing: the importance of packaging products appropriatelyIn recent times, numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks-from attracting attention, to describing the product, to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. For example, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse. In this highly competitive environment, the package may be the seller’s last chance to influence buyers. It bec omes a “five-second commercial.”The Campbell Soup Company estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising.7、Market Research: the importance of doing market research before launching a new productSales: How to sell a product effectively in international marketsProduct Promotion: the importance of selecting appropriate members of staff to attend exhibitionsCommunication: the importance in business of maintaining contact with clients Public Relations: the importance of adequate supervision and training of staff who deal with the public8、Management: How to run a meeting successfullyTransport Management: the importance to a business of an efficient public transport systemAny distribution of products from producers to wholesalers or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficient form of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability. This assessment allows the firm to choose an optimal method of transportation. The most common forms of transportation used to distribute products are truck, rail, air, water, pipeline.Transport Management: the importance of using environmentally friendly means of transport whenever possible9、Health & SafetyEmployee Safety: Firms ensure that the workplace is safe for employees by closely monitoring the production process. Some obvious safety precautions are to check machinery and equipment for proper working conditions, require safety glasses or any other equipment that one can prevent injury, and emphasize any special safety precautions in training seminars.Firms that create a safe working environment prevent injuries and improve the morale of their employees. Many firms, such as Allied Signal, now identify workplace safety as one of their main goals. Levi Strauss and Company imposes safety guidelines not only its U.S. facilities but also on Asian factories where some of its clothes are made. Starbucks Coffee Company has developed a code of conduct in an attempt to improve the quality of life in coffee-producing countries.10、Life Skills: the importance of being able to cope with stress in a jobTechnology: the importance of training staff in how to use new technology when introducing it into the workplace.。
商务英语BEC高级考试试题及答案一、阅读理解(每题2分,共40分)Part 1: 人力资源策略1. What is the main challenge faced Company X's human resources department?A. Attracting skilled workersB. Managing employee performanceC. Implementing new training programsD. Restructuring the department答案:APart 2: 市场营销策略6. What is the primary goal of Company Y's new marketing strategy?A. To increase brand awarenessB. To target an older demographicC. To reduce marketing costsD. To expand into new markets答案:A二、写作(共20分)Part 1: 商务报告Part 2: 商务邮件三、听力理解(每题2分,共20分)Section A: 短对话理解1. Listen to the following conversation and choose the best answer:M: I think we should invest in new software to streamline our operations.W: ________. Let's discuss it at the next board meeting.B. That's a great ideaC. We don't need any changesD. I'm not sure about that答案:BSection B: 长对话理解1. Listen to the following conversation and answer the question:What is the main topic of the conversation between the two speakers?A. Company restructuringB. Employee benefitsC. Marketing strategiesD. Product development答案:A四、口语表达(共20分)Part 1: 角色扮演场景:你是一家咨询公司的项目经理,你的同事John因为个人原因无法参加即将到来的客户会议。
剑桥商务英语(BEC)⾼级题型及应试技巧 ⼀、考试介绍 Bec,全称是business English certificate,是剑桥的考试,分听、说、读和写四个部分,每个部分25分,总分100分,拿60%就及格。
分5个等级,ABCDE ,其中C以上包括C是及格。
每⼀部分都评分,然后根据标准给ABCDE的等级,其中阅读和听⼒对50%就是C,75%就是B,85%就是A,⼝语和写作只要按要求完成都有C。
公认最难是听⼒,虽然错⼀半都可以及格,但也很有难度;阅读速度要⾮常快,但是对⼀半不会太难,拿⾼分就有点难度;⼝语和写作提⾼得⽐较快。
9点开始考试,9点到10点考阅读,10点到10点10分发卷收卷,中途可以去洗⼿间,10点10分到11点20分是作⽂,11点20分到11点半,break,11点半到12点20分,听⼒。
⼝语是下午考,⼈多的话可能要等到第⼆天。
⼆、题型介绍和分析。
1、阅读(52⼩题,1个⼩时) 阅读总共有6个部分:matching 有8个句⼦和5段短⽂章,把句⼦和⽂章配对起来,⽐如说A篇有提到第⼀个句⼦的内容,你就要把两个配对起来;完形填句,⼀篇⽂章抽了6个句⼦出来,后⾯给出7个句⼦,要从中选出6个句⼦放回合适的位置;⽂章阅读,这个和平时的阅读题⽬⼀样,就是⼀篇⽂章,后⾯有6个问题,根据理解选abcd;完形填空,和平时做的完形填空形式⼀样,只不过⽂章内容都是和商务有关,有10道题;填词,⼀篇短⽂中空出了10个词,基本上是介词、冠词等⼩词,要根据上下⽂和固定搭配,把词补上;改错题,⼀篇短⽂,⾥⾯有很多赘余的词,差不多每⼀⾏都有⼀个,其中两到三⾏是正确的,把赘余的词删掉。
2、写作(两篇⽂章,共350到400字,70分钟) 第⼀篇是描述图表,第⼆篇是写report、letter或者proposal 3、听⼒(30题,40分钟,加10分钟转移答案时间) 听⼒全部都可以听两遍,分三个部分,第⼀部分是听取信息,把表格⾥⾯空出来的信息补上,补充内容在3个单词以内;第⼆部分是matching,有 5段⾃⾔⾃语,要从他们的⾃⾔⾃语中听出两个层次的信息,然后选相应的选项,⽐如说第⼀个任务是⾏动的原因,第⼆个任务是⾏动的结果,你就要从⾃⾔⾃语中听出这个⼈采取某个⾏动的原因和这样做的结果;第三部分是听对话,和平时听⼒差不多,只不过是题⽬多了对话长了,有8道题。
BEC高级口试历年真题汇总:BEC剑桥商务英语考试是最早进入中国的商务英语考试,被称为“外企通行证”。
BEC考试分为四个部分:阅读、写作、听力和口试。
其中,口试是可以通过准备来提高的。
下面就整理出BEC高级口试历年真题,希望助各位考友一臂之力!Part 11.Talk something about your job or study and your future plan.2.Talk something about your work or study place.3.What brand name means to Chinese?4.Do you think the working life has changed in China?5.What do you like most about your major and what's your ideal employer?6.what qualification do you think is the most important when work in China?7.服务业为什么重要8.为什么要从国外进口产品9.理想的employer是啥样10.中国的tourist industry以后发展如何Part21.The importance of having an internal magazine in the communication of different departments2.Project management: factors involved in running a project effectively3.The importance of having both permanent employees and temporary employees in a company4.The factors involved in a training program5.How to leave a good impression when interview?6.How to ensure that a new product can meet the customers need?7.How to make sure the potential customer is indentified accurately?8.The importance to diversify strategies to manage staff.9.How to make a sales campaignpart31.Your company needs to send employees to a foreign country for negotiation. What information should be collected before you go for negotiation? What information you need to know about that country?2. How to build a new sales team(1) What support should you offer?(2) How to measure the performance?(3) Would you like to manage a sales team and why(4) Do you think it is important to have a feedback system when managing a sales team3. Your company which runs fast food restaurant has achieved record revenue and is considering to expand.(1) In what way can it expand effectively?(2) What benefit can the company get from outside expertise?(3) What will happen if a company grows too fast?(4) What should be considered when a company wants to expand in another country?4. The supermarket chain you worked for plan to launch a training program to some of your employees. Your manager asks you to make some suggestions to this plan.(1) How to select employee to attend the training program?(2) What training program should be introduced?5.公司new location,然后要讨论决定move to new location前要考虑什么因素,还有对员工有什么影响。
2005年BEC高级口试真题及应考提示Speaking Test Part II1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company4. Time Management: the importance of planning work time effectively5. Project Development: how to ensure inter-departmental co-operation on new projects6. Purchasing: how to evaluate and select new products7. Personnel Management: the importance to a company of having well motivated staff8. Strategic Planning: how to decide whether to purchase or rent company premises9. Sales: how to ensure that price levels for new products are set appropriately10. Communication Skills: the importance of foreign language training for selected employees11. Advertising: how to select a suitable agency to handle a company’s advertising12. Finance: how to decide whether to float a company on the stock-market13. Marketing: the importance to a company of offering its products on the world-wide web14. Staff Training: how to evaluate the effectiveness of company training programmes15. Company Growth: how to decide when it is the right time for a business to expand16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture17. Recruitment: how to ensure that the best candidate for a post is selected18. Information Management: how to analyse and make effective use of information19. Sales: the importance of brand image in ensuring that products or services sell well20. Technology: the importance to a company of keeping up-to-date with internet developments21. Quality Control: how to ensure that a company consistently maintains quality control standards22. Product Promotion: how to make effective use of the media when promoting a new product or service23. Product Management: the importance of teamwork for the effective management of projects24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany25. Technology: the importance of computer skills for the workplace of the future26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications27. Staff Development: how to administer a staff budget effectively28. Market Research: the importance of finding out about customers’ habits and attitudes29. Financial Management: how to identify ways of reducing costs in a company30. Communication: how to achieve an effective working relationship between different departments within a company31. Communication skills: the importance of understanding cultural differences when working in an international environment32. Personnel Management: the importance of providing employees with clear job descriptions33. Company Growth: how to ensure that company growth proceeds at the optimum rate34. Time Management: how to manage a heavy workload effectively35. Health and Safety: the importance to a company of having a Health and Safety policy36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performanceSamples(部分口语试题参考答案)1、Customer Relations: how to maintain customer interest in a company’s productsAs is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.2、How to fill a key vacancyIn order to fill a key vacancy, a company will usually follow the same standard procedure.It will begin by producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter.Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be int erviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want.Background Information3、Career Planning: how to assess the career opportunities provided by different types of companiesCareer PlanningEven after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans wouldnot be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.Career Development: the importance of acquiring a range of skills throughout your careerIt is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.4、Human Resources: how to provide effective support for new members of staffTraining: The importance of a continuous programme of staff training within a company Staff Management: how to achieve and maintain high motivation among a workforce Motivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.5、Marketing ResearchManagers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms6、Marketing: the importance of packaging products appropriatelyIn recent times, numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks-from attracting attention, to describing the product, to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. For example, in an average supermarket, which stocks 15,000 to 17,000items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse. In this highly competitive environment, the package may be the seller’s last chance to influence buyers. It becomes a "five-second commercial." The Campbell Soup Company estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising.7、Market Research: the importance of doing market research before launching a new product Sales: How to sell a product effectively in international marketsProduct Promotion: the importance of selecting appropriate members of staff to attend exhibitionsCommunication: the importance in business of maintaining contact with clientsPublic Relations: the importance of adequate supervision and training of staff who deal with the public8、Management: How to run a meeting successfullyTransport Management: the importance to a business of an efficient public transport system Any distribution of products from producers to wholesalers or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficient form of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability. This assessment allows the firm to choose an optimal method of transportation. The most common forms of transportation used to distribute products are truck, rail, air, water, pipeline.Transport Management: the importance of using environmentally friendly means of transport whenever possible9、Health & SafetyEmployee Safety: Firms ensure that the workplace is safe for employees by closely monitoring the production process. Some obvious safety precautions are to check machinery and equipment for proper working conditions, require safety glasses or any other equipment that one can prevent injury, and emphasize any special safety precautions in training seminars.Firms that create a safe working environment prevent injuries and improve the morale of their employees. Many firms, such as Allied Signal, now identify workplace safety as one of their main goals. Levi Strauss and Company imposes safety guidelines not only its U.S. facilities but also on Asian factories where some of its clothes are made. Starbucks Coffee Company has developed a code of conduct in an attempt to improve the quality of life in coffee-producing countries.10、Life Skills: the importance of being able to cope with stress in a jobTechnology: the importance of training staff in how to use new technology when introducing it into the workplace.。