Chapter 7Demand Forecastingin a Supply Chain
- 格式:ppt
- 大小:264.00 KB
- 文档页数:43
外文翻译--- 供应链管理下的库存控制在供应链管理环境下,库存控制仍然存在一些问题,需要企业及时解决。
主要问题包括以下几个方面:1.信息不对称在供应链中,不同企业之间的信息不对称问题比较严重,导致企业难以准确预测市场需求,从而影响库存控制的效果。
2.订单不稳定供应链中的订单不稳定性也是影响库存控制的重要因素之一。
订单不稳定会导致企业难以确定库存水平,从而影响供应链整体绩效。
3.物流配送问题物流配送问题也是影响库存控制的重要因素之一。
物流配送不畅会导致库存积压,增加企业的库存成本。
4.缺乏协调供应链中各个企业之间缺乏协调也是影响库存控制的重要因素之一。
缺乏协调会导致企业之间的库存信息不同步,从而影响供应链整体绩效。
为了解决这些问题,企业需要采取一系列措施,如加强信息共享、优化订单管理、完善物流配送体系、建立协调机制等,以提高供应链整体绩效和库存控制的效果。
尽管从宏观角度来看,供应链管理环境下的库存控制比传统管理更具优势,但实际操作中,由于每个企业对供应链管理的理解存在差异,存在利益冲突等问题,导致实际运用时也会出现许多问题。
其中,主要存在以下几个方面的问题:1.各企业缺乏供应链管理的整体观念,导致各自为政的行为降低了供应链整体效率。
2.交货状态数据不准确,导致客户不满和供应链中某些企业增加库存量。
3.信息传递系统低效率,导致延迟和不准确的信息,影响库存量的精确度和短期生产计划的实施。
4.缺乏合作与协调性,组织障碍是库存增加的一个重要因素。
5.产品的过程设计没有考虑供应链上库存的影响,导致成本效益被库存成本抵消,引进新产品时也会遇到问题。
因此,在供应链管理环境下,需要制定合适的库存控制策略,包括建立整体观念,提高信息传递效率,加强合作与协调性,考虑库存影响的产品设计等措施,以提高供应链整体效率。
针对库存管理问题,我们推出以下策略:1.供应商管理库存策略:VMI(Vendor Managed Inventory)库存管理模式。
物流需求预测英语Logistics Demand ForecastingThe modern business landscape is characterized by a constant flux of supply and demand, making accurate logistics demand forecasting a critical component of successful operations. Effective logistics planning not only ensures the timely and efficient delivery of goods but also helps organizations optimize their resource allocation, minimize costs, and enhance overall competitiveness.Accurate demand forecasting is essential in the logistics industry, as it enables companies to anticipate and prepare for fluctuations in customer needs. By leveraging historical data, market trends, and advanced analytical techniques, logistics professionals can develop reliable forecasts that inform strategic decision-making. This, in turn, allows organizations to align their transportation, warehousing, and inventory management strategies with anticipated demand, leading to improved customer satisfaction and increased profitability.One of the primary challenges in logistics demand forecasting is the inherent complexity and dynamism of the supply chain. Factors such as seasonality, economic conditions, competitor actions, andtechnological advancements can all significantly impact the demand for logistics services. Consequently, logistics professionals must adopt a multifaceted approach to demand forecasting, incorporating a range of data sources and analytical methods to capture these nuances and generate accurate predictions.The process of logistics demand forecasting typically involves several key steps. First, organizations must gather and analyze historical data on past demand patterns, including order volumes, delivery times, and customer behavior. This information provides a foundation for understanding the underlying trends and seasonality that influence logistics requirements.Next, logistics professionals must consider external market factors that may influence future demand. This includes monitoring economic indicators, industry trends, and competitor activities, as well as staying informed about regulatory changes and technological advancements that could impact the logistics landscape. By incorporating these external factors into the forecasting model, organizations can better anticipate and respond to potential shifts in demand.Advanced analytical techniques, such as statistical modeling, machine learning, and predictive analytics, play a crucial role in logistics demand forecasting. These tools enable logisticsprofessionals to identify complex patterns, detect anomalies, and generate accurate predictions based on a comprehensive analysis of both internal and external data. By leveraging these cutting-edge technologies, organizations can enhance the precision and reliability of their demand forecasts, allowing them to make informed decisions and optimize their logistics operations accordingly.Effective communication and collaboration within the organization are also essential for successful logistics demand forecasting. Logistics teams must work closely with other departments, such as sales, marketing, and finance, to ensure a holistic understanding of the factors influencing demand. This cross-functional approach allows for the integration of diverse perspectives and the development of a more comprehensive forecasting model.Moreover, logistics demand forecasting is an iterative process that requires continuous monitoring and adjustment. As market conditions and customer preferences evolve, organizations must regularly review and refine their forecasting models to maintain their accuracy and relevance. This agility and responsiveness are critical in the fast-paced and ever-changing logistics industry.In conclusion, logistics demand forecasting is a vital component of effective supply chain management. By leveraging data-driven insights, advanced analytical tools, and cross-functional collaboration,logistics professionals can develop accurate and reliable forecasts that enable organizations to optimize their operations, enhance customer satisfaction, and maintain a competitive edge in the market. As the logistics industry continues to evolve, the importance of robust demand forecasting will only continue to grow, making it a crucial skill for logistics professionals to master.。
江恩期货教程Gann Master Commodities Course 江恩生平及简历江恩(1878-1955):于1878年6月6日出生于美国德克萨斯州的路芙根市(Lufkin Texas),父母是爱尔兰裔移民。
少年时代的江恩在火车上卖报纸和送电报,还贩卖明信片、食品、小饰物等。
江恩被世人所津津乐道的辉煌事亦是1909年他在25个交易里赚了10倍!这一年再婚的江恩接受当时著名的《股票行情与投资文摘》杂志访问。
在杂志编辑的监督下,江恩在25个交易日里进行286次交易,其中264次获利,其余22次亏损,胜算高达92.3%。
而资本则增值了10倍。
平均交易间隔是20分钟。
在华尔街投机生涯中,江恩大约赚取了5000万美元的利润。
在今天,相当于5亿美元以上的数量。
虽然和其他的一些投资大师相比,他的财富数量并不算什么,但是我认为最重要的是他靠自己的新发现去赚取他应得的财富。
1902年,江恩在24岁时,第一次入市买卖棉花期货。
1906年,江恩到奥克拉荷马当经纪,既为自己炒,亦管理客户。
在1908年,江恩30岁时,他移居纽约,成立了自己的经纪业务。
同年8月8日,发展了他最重要的市场趋势预测方法,名为“控制时间因素” 。
经过多次准确预测后,江恩声名大噪。
最为人瞩目的是1909年10月美国“The Ticketr and Investment Digest”杂志编辑Richard .Wyckoff的一次实地访问。
在杂志人员的监察下,江恩在十月份的二十五个市场交易日中共进行286次买卖,结果,264获利,22次损失,获利率竟达92.3%。
据江恩一位朋友基利的回述:“1909年夏季,江恩预测9月小麦期权将会见1.20美元。
可是,到9月30日芝加哥时间十二时,该期权仍然在1.08美元之下徘徊,江恩的预测眼看落空。
江恩说:…如果今日收市时不见1.20美元,将表示我整套分析方法都有错误。
不管现在是什么价,小麦一定要见1.20美元。
PART IIANSWERS TO END-OF-CHAPTER QUESTIONSCHAPTER 7: DEMAND MANAGEMENT, ORDER MANAGEMENT, AND CUSTOMER SERVICE7-1. What is the relationship between demand management, order management, and customer service?There is a key link between order management and demand forecasting in that a firm does not simply wait for orders to arrive in order to learn what is happening. Forecasts are made of sales and of the inventories that must be stocked so that the firm can fill orders in a satisfactory manner. There is also a key link between order management and customer service because many organizations analyze customer service standards in terms of the four stages of the order cycle.7-2. Discuss the three basic demand forecasting models.Judgmental forecasting involves using judgment or intuition and is preferred in situations where there is limited or no historical data, such as with a new product introduction. Judgmental forecasting techniques include surveys and the analog technique. An underlying assumption of time-series forecasting is that future demand is solely dependent on past demand. Time-series forecasting techniques include simple moving averages and weighted moving averages. Cause and effect forecasting assumes that one or more factors are related to demand and that the relationship between cause and effect can be used to estimate future demand. Simple regression and multiple regression are examples of cause and effect forecasting.7-3. Discuss several demand forecasting issues.Demand forecasting issues include the situation at hand, forecasting costs in terms of time and money, and the accuracy of various forecasting techniques. With respect to the situation at hand, judgmental forecasting is appropriate when there is little or no historical data. As for time and money, survey research, for example, can cost a great deal of money and/or take a great deal of time depending on the media. Forecasting accuracy refers to the relationship between actual and forecasted demand. Accurate forecasts have allowed some companies to reduce finished goods inventory; one company, for example, had to carry nearly twice as much inventory as actually needed because of inaccurate demand forecasts.7-4. Define and describe the order cycle. Why is it considered an important aspect of customer service?The order cycle is the elapsed time from when a customer places an order until the customer receives the order. It is an important aspect of customer service in part because the order cycle is frequently used to determine the parameters of customer service goals and objectives. The order cycle is also being used by some firms as a competitive weapon (generally, the shorter the better), and technological advances now make it extremely easy (and fast) for customers to determine the exact status of their order(s).7-5. What are some causes of order cycle variability? What are the consequences of order cycle variability?Order cycle variability can occur in each stage of the order cycle. For example, order transmittal by mail sometimes results in the mailed item never reaching its intended destination; variability, in the form of unreliable transit times, can occur during order delivery. One consequence of order cycle variability might be an increase in inventory levels to guard against stockouts. If inventory levels are not increased, then stockouts could occur because of order cycle variability, or a company might be forced to use expedited transportation to make sure orders arrive on time.7-6. List the various methods of order transmittal and discuss relevant characteristics of each.•In person greatly reduces the potential for order errors, but it is not always convenient or practical in situations where the supplier is geographically distant.•Mail is more convenient than ordering in person, but mail is relatively slow and there are occasions when the order never reaches the intended destination.•Telephone is fast and convenient, but order errors may not be detected until the order is delivered.•Fax is fast, convenient, and provides hard copy documentation of an order.However, there is the potential for junk (unwanted) faxes, and the quality oftransmission may be problematic.•Electronic is fast, convenient, and potentially very accurate; the major concern is the security of the data being transmitted.7-7. What are some advantages and disadvantages to checking all orders for completeness and accuracy?It can be argued that all orders, regardless of transmission method, should be checked for completeness and accuracy. Incomplete or inaccurate orders can negatively affect customer satisfaction and increase costs in the sense of addressing order irregularities. However, checking all orders for completeness and accuracy adds costs and time to the order cycle.7-8. Define order triage and explain how it can affect order processing.Order triage refers to classifying orders according to pre-established guidelines so that a company can prioritize how orders should be filled. Companies that choose to do order triage must decide the attribute(s) used to prioritize (e.g., first in, first served; customer longevity). Although there is no one right attribute to use for order prioritization, the chosen attributes are likely to delight some customers and disappoint other customers.7-9. Discuss how the effectiveness and efficiency of order processing can be improved without large expenditures.One suggestion is to analyze order pickers’ travel time, in part because travel time accounts for between 60 and 80 percent of total pick time. One way to reduce travel time involves combining several orders into one larger order so that the order picker can make one pick trip rather than several pick trips. Another low-cost suggestion for improving the effectiveness and efficiency of the pick process is to match the picker to the order being picked. For example, an order consisting of fragile items might be assigned to a picker who exhibits a low percentage of damaged picks.7-10. What is pick-to-light technology, and how can it improve order picking?In pick-to-light technology, orders to be picked are identified by lights placed on shelves or racks. Pick-to-light systems simplify the pick process because the worker simply follows the light from pick to pick, as opposed to the worker having to figure out an optimal picking path. Pick-to-light can yield impressive operational improvements with respect to faster picking of orders and improved order accuracy.7-11. Discuss the order delivery stage of the order cycle.Order delivery refers to the time from when a transportation carrier picks up a shipment until it is received by the carrier. Customers now have increasing power in terms of delivery options, and companies such as UPS and FedEx offer prospective shippers a diverse menu of transit time options. In addition, shippers are emphasizing both elapsed transit time and transit time variability, and some companies are utilizing delivery windows, or the time span within which an order must arrive. Another key delivery change is that the overnight range for truck service has been pushed from 500 miles to between 600 and 700 miles.7-12. How can customer service act as a competitive weapon?Customer service is more difficult for competitors to imitate than other marketing mix variables such as price and promotion. The text cites an example of Nordstrom’s, a high-end retailer that has a long-standing reputation for excellent customer service. Their devotion to excellent customer service leads Nordstrom’s to do things that competitors cannot or will not match.7-13. How are macroenvironmental factors causing organizations and individuals to demand higher levels of customer service?Macroenvironmental changes, such as globalization and advances in technology, are causing organizations and individuals to demand higher levels of customer service. Customer expectations continue to increase over time; if the associated performance (service) levels fail to keep up, then customer dissatisfaction is a likely outcome. In addition, reliable service enables a firm to maintain a lower level of inventory, especially safety stocks, which provides lower inventory holding costs. Finally, the relationships between customers and vendors can become dehumanized and the ability to offer a high level of service, especially on a personal basis, could be quite valuable.7-14. List and discuss the three elements of the dependability dimension of customer service.The three elements are consistent order cycles, safe delivery, and complete delivery. Quite simply, inconsistent order cycles necessitate higher inventory requirements. Safe delivery brings loss and damage considerations into play; a lost or damaged product can cause a variety of negative ramifications for a customer, such as an out-of-stock situation. One way of measuring the completeness of delivery involves the order fill rate or the percentage of orders that can be completely and immediately filled from existing stock; incomplete deliveries generally translate into unhappy customers.7-15. What are some advantages and disadvantages of technological advances designed to facilitate buyer–seller communications?Cell phones, smart phones, and the Internet have certainly helped buyer–seller communications. These technological advances allow for less costly and more frequent contact between the two parties. Having said this, technology such as text messaging and the Internet can depersonalize the communication process, which is why periodic telephone interaction and even face-to-face contact between seller and customer are recommended.7-16. What is customer profitability analysis and how might it be used in logistics? Customer profitability analysis (CPA) refers to the allocation of revenues and costs to customer segments or individual customers to calculate the profitability of the segments or customers. From a resource allocation perspective, an organization should pursue different logistical approaches for different customer groups. With respect to product availability, organizations might provide a substantial volume of product offerings for their best customers, while limiting product selection among less desirable customers.7-17. Define and explain how organizations might engage in benchmarking.Benchmarking refers to a process that continuously identifies, understands, and adapts outstanding processes found inside and outside an organization. Well-run organizations benchmark not only against competitors (where possible) but also against best-in-class organizations. For maximum results, organizations should engage in performance benchmarking, which compares quantitative performance (e.g., fill rate performance), as well as process benchmarking, which is qualitative in nature and compares specific processes (e.g., how organizations achieve their fill rates).7-18. How do characteristics such as substitutability and product life cycle stage influence the development of customer service goals and objectives?If a firm has a near monopoly on an important product (i.e., few substitutes are available), a high level of customer service is not required because a customer who needs the product will buy it under any reasonable customer service standard. As for stage in the PLC, a product just being introduced needs a different kind of service support than one that is in a mature or declining market stage. When introducing a new product, companies want to make sure that there is sufficient supply of it to meet potential customer demand, and so companies might use expedited transportation to protect against out-of-stock situations.7-19. Describe some of the key issues associated with measuring customer service.Ideally, an organization might want to collect measurement data from internal (e.g., credit memos) and external sources (e.g., actual customers). Another key issue associated with customer service measurement is determining what factors to measure. In addition, the metrics that are chosen to measure customer service should be relevant and important from the customer’s—and not the service provider’s—perspective.7-20. What is meant by service recovery? How is it relevant to logistics?Service recovery refers to a process for returning a customer to a state of satisfaction after a service or product has failed to live up to expectations. Service failure, the precursor to service recovery, is particularly relevant to the order cycle. Examples of order-related service failures include lost delivery, late delivery, early delivery, damage delivery, and incorrect delivery quantity.PART IIICASE SOLUTIONSCASE 7-1: HANDY ANDY, INC.Question 1: Is this a customer service problem? Why or why not?The text defines customer service as the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience. While there doesn’t appear to be much of a customer service problem with the product itself (i.e., the compactors seem to perform well), there do seem to be some problems with respect to product-related attributes such as installation and post-sale support, particularly on the part of the licensed retailers. More specifically, the licensed retailers regularly missed delivery windows, which falls into the dependability area of customer service. In addition, some installation personnel didn’t do a very good job of communicating with certain customers.Question 2: It appears that the factory distributors are exploiting the licensed retailers. Yet from what we can tell, Handy Andy in St. Louis has heard no complaints from the licensed retailers. Why would n’t they complain?The smaller dealers might not complain because they are so dependent on the factory distributors for product. Complaining about factory distributors might result in some distributors “punishing” the complaining dealers, perhaps by being slow to process orders, slow to pick and ship orders, and slow to deliver orders.Question 3: What should Han dy Andy’s marketing vice president do? Why?Bixby is faced with multiple issues, namely, distributors exploiting licensed retailers as well as inconsistent performance by the licensed retailers. Can both issues be addressed simultaneously? If not, then Bixby needs to decide which issue to address first. Because organizations can’t exist without customers, it can be argued that Bixby should first work on the inconsistent performance by the licensed retailers. The problem may be more complicated than the text indicates because the dealers and factory distributors likely market other lines of appliances produced by other manufacturers. So the focus may be on the marketing arrangements for all types of appliances, not just Handy Andy compactors.Question 4: In the case is the statement, “The factory distributors in these few cities indicated that they, not Handy Andy, Inc., stood behind the one-year warranty.” Is this a problem for Handy Andy? Why or why not?In today’s business environment, which emphasizes c lear, consistent, and compelling messages from seller to buyer, this might be a problem for Handy Andy. For example, a buyer might be confused (i.e., lack clarity) about whether Handy Andy or the factory distributor is standing behind the product—or are both Handy Andy and the factorydistributor standing behind the product? Alternatively, might a buyer perceive that the factory distributor is offering a service (one-year warranty) that Handy Andy is unwilling or unable to provide (i.e., not compelling)?Question 5: Bixby, Booher, and Ortega recognize that Handy Andy needs a better way to learn about the buyer’s installation experience. One alternative is to add an open-ended question, dealing with the installation experience, to the warranty activation form. Another alternative is to email a brief survey about the installation experience within three to five days of receiving a warranty activation form. Which of these alternatives should Handy Andy choose? Why?There are pros and cons to both alternatives. One advantage to adding an open-ended question to the warranty might be that the one question isn’t likely to keep people from returning the warranty form. One disadvantage is that open-ended questions can be difficult to analyze because someone is needed to classify the responses. One advantage to the brief survey is that Handy Andy might be able to collect more, as well as more uniform, data than with one open-ended question. Alternatively, the email survey isn’t likely to be completed and returned by all potential respondents.Question 6: Discuss the pros and cons of allowing Handy Andy trash compactors to be sold only through licensed retailers (i.e., factory distributors would no longer be able to sell to consumers).An initial issue that might be discussed involves determining the pros and cons from each party’s perspective. For example, the licensed retailers are likely to have a different set of pros and cons than the factory distributors. At minimum, allowing sales only through licensed retailers would likely reduce, if not eliminate, the factory distributors’ exploitation of the retailers—which the retailers should really like. However, allowing sales only through licensed retailers likely will reduce the sales potential of the factory distributors—and what might these distributors do to recover the lost sales? Would some distributors choose to altogether eliminate the Handy Andy brand? If so, how quickly—if at all—would Handy Andy be able to add new factory distributors?Question 7: Is it too late for Handy Andy to attempt service recovery with customers who reported a less-than-satisfactory installation experience? Why or why not?The text defines service recovery as a process for returning a customer to a state of satisfaction after a service or product has failed to live up to expectations, and also indicates that there is no set formula for service recovery. There is no right or wrong answer to Question 7, and answers are likely to reflect a student’s opinion on how far a company should go to satisfy customers who have experienced a service failure of some type. For example, one argument is that Handy Andy might be better off not attempting service recovery in the sense that the c ompany’s efforts might rekindle unpleasant memories for some customers. An alternative argument is that it’s never too late to attempt service recovery—even if it rekindles unpleasant memories—because superior service recovery can result in increased customer loyalty.。
曼昆微观经济学课后练习英⽂答案(第七章)rketsWHAT’S NEW IN THE SIXTH EDITION:There are no major changes to this chapter.LEARNING OBJECTIVES:By the end of this chapter, students should understand:the link between buyers’ willingness to pay for a good and the demand curve.how to define and measure consumer surplus.the link between sellers’ costs of producing a good and the supply curve.how to define and measure producer surplus.that the equilibrium of supply and demand maximizes total surplus in a market.CONTEXT AND PURPOSE:Chapter 7 is the first chapter in a three-chapter sequence on welfare economics and market efficiency. Chapter 7 employs the supply and demand model to develop consumer surplus and producer surplus as a measure of welfare and market efficiency. These concepts are then7CONSUMERS, PRODUCERS, AND THEEFFICIENCY OF MARKETSutilized in Chapters 8 and 9 to determine the winners and losers from taxation and restrictions on international trade.The purpose of Chapter 7 is to develop welfare economics—the study of how the allocation of resources affects economic well-being. Chapters 4 through 6 employed supply and demand in a positive framework, which focused on the question, “What is the equilibrium price and quantity in a market” This chapter now addresses the normative question, “Is the equilibrium price and quantity in a market the best possible solution to the resource allocation problem, or is it simply the price and quantity that balance supply and demand” Students will discover that under most circumstances the equilibrium price and quantity is also the one that maximizes welfare.KEY POINTS:Consumer surplus equals buyers’ willingness to pay for a good minus the amount theyactually pay for it, and it measures the benefit buyers get from participating in a market.Consumer surplus can be computed by finding the area below the demand curve and above the price.Producer surplus equals the amount sellers receive for their goods minus their costs of production, and it measures the benefit sellers get from participating in a market.Producer surplus can be computed by finding the area below the price and above the supply curve.An allocation of resources that maximizes the sum of consumer and producer surplus is said to be efficient. Policymakers are often concerned with the efficiency, as well as the equality, of economic outcomes.The equilibrium of supply and demand maximizes the sum of consumer and producer surplus.That is, the invisible hand of the marketplace leads buyers and sellers to allocateresources efficiently.Markets do not allocate resources efficiently in the presence of market failures such as market power or externalities. CHAPTER OUTLINE:I. Definition of welfare economics: the study of how the allocation of resources affectseconomic well-being.Students often are confused by the use of the word “welfare.” Remind themthat we are talking about social well-being and not public assistance.II. Consumer SurplusA. Willingness to Pay1. Definition of willingness to pay: the maximum amount that a buyer will pay for a good.2. Example: You are auctioning a mint-condition recording of Elvis Presley’s first album. Four buyers show up. Their willingness to pay is as follows:If the bidding goes to slightly higher than $80, all buyers drop outexcept for John. Because John is willing to pay more than he has to forthe album, he derives some benefit from participating in the market.3. Definition of consumer surplus: the amount a buyer is willing to pay for a good minus the amount the buyer actually pays for it.4. Note that if you had more than one copy of the album, the price in the auctionJohn and Paul would gain consumer surplus.B. Using the Demand Curve to Measure Consumer Surplus1. We can use the information on willingness to pay to derive a demand curve for the rare Elvis Presley album.2. At any given quantity, the price given by the demand curve reflects thewillingness to pay of the marginal buyer. Because the demand curve shows the buyers’ willingness to pay, we can use the demand curve to measure consumer surplus.Figure 23. Consumer surplus can be measured as the area below the demand curve and above the price.C. How a Lower Price Raises Consumer SurplusFigure 31. As price falls, consumer surplus increases for two reasons.a. Those already buying the product will receive additional consumer surplusbecause they are paying less for the product than before (area A on the graph).b. Because the price is now lower, some new buyers will enter the market andreceive consumer surplus on these additional units of output purchased (area Bon the graph).D. What Does Consumer Surplus MeasureIt is important to stress that consumer surplus is measured in monetaryterms. Consumer surplus gives us a way to place a monetary cost on1. Remember that consumer surplus is the difference between the amount that buyersare willing to pay for a good and the price that they actually pay.2. Thus, it measures the benefit that consumers receive from the good as the buyersthemselves perceive it.ALTERNATIVE CLASSROOM EXAMPLE:Review the material on price ceilings from Chapter 6. Redraw the market for two-bedroom apartments in your town. Draw in a price ceiling below the equilibriumprice.III. Producer SurplusA. Cost and the Willingness to Sell1. Definition of cost: the value of everything a seller must give up to produce agood.You will need to take some time to explain the relationship between theproducers’ willingness to sell and the cost of producing the good. Therelationship between cost and the supply curve is not as apparent as the2. Example: You want to hire someone to paint your house. You accept bids for thework from four sellers. Each painter is willing to work if the price you will pay exceeds her opportunity cost. (Note that this opportunity cost thus represents willingness to sell.) The costs are:3. Bidding will stop when the price gets to be slightly below $600. All sellers willdrop out except for Grandma. Because Grandma receives more than she would require to paint the house, she derives some benefit from producing in the market.4. Definition of producer surplus: the amount a seller is paid for a good minus theseller’s cost of providing it.5. Note that if you had more than one house to paint, the price in the auction wouldend up being higher (a little under $800 in the case of two houses) and bothGrandma and Georgia would gain producer surplus.B. Using the Supply Curve to Measure Producer Surplus1. We can use the information on cost (willingness to sell) to derive a supply curvefor house painting services.Price Sellers Quantity Supplied$900 or more Mary, Frida, Georgia, Grandma4$800 to $900Frida, Georgia, Grandma3$600 to $800Georgia, Grandma2$500 to $600Grandma1less than $500None02. At any given quantity, the price given by the supply curve represents the cost ofthe marginal seller. Because the supply curve shows the sellers’ cost(willingness to sell), we can use the supply curve to measure producer surplus.3. Producer surplus can be measured as the area above the supply curve and below theprice.Figure 4Figure 5C. How a Higher Price Raises Producer Surplus1. As price rises, producer surplus increases for two reasons.a. Those already selling the product will receive additional producer surplusbecause they are receiving more for the product than before (area C on thegraph).b. Because the price is now higher, some new sellers will enter the market andreceive producer surplus on these additional units of output sold (area D onthe graph).D. Producer surplus is used to measure the economic well-being of producers, much likeFigure 6ALTERNATIVE CLASSROOM EXAMPLE:Review the material on price floors from Chapter 6. Redraw the market for anagricultural product such as corn. Draw in a price support above the equilibriumprice.Then go through:IV. Market EfficiencyA. The Benevolent Social Planner1. The economic well-being of everyone in society can be measured by total surplus,which is the sum of consumer surplus and producer surplus:Total Surplus = Consumer Surplus + Producer SurplusTotal Surplus = (Value to Buyers – Amount Paid by Buyers) + (Amount Received by Sellers – Cost to Sellers) Because the Amount Paid by Buyers = Amount Received by Sellers:2. Definition of efficiency: the property of a resource allocation of maximizing thetotal surplus received by all members of society .3. Definition of equality: the property of distributing economic prosperity uniformlythe members of society .B. Evaluating the Market EquilibriumTotal Surplus = Value to Buyers Cost to SellersFigure 7Now might be a good time to point out that many government policies involvea trade-off between efficiency and equity. When you evaluate government Pretty Woman, Chapter 6. Vivien (Julia Roberts) and Edward (Richard Gere)negotiate a price. Afterward, Vivien reveals she would have accepted a lower price, while Edward admits he would have paid more. If you have done a good job of introducing consumer and producer surplus, you will see the1. At the market equilibrium price:a. Buyers who value the product more than the equilibrium price will purchase theproduct; those who do not, will not purchase the product. In other words, thefree market allocates the supply of a good to the buyers who value it mosthighly, as measured by their willingness to pay.b. Sellers whose costs are lower than the equilibrium price will produce theproduct; those whose costs are higher, will not produce the product. In otherwords, the free market allocates the demand for goods to the sellers who canproduce it at the lowest cost.2. Total surplus is maximized at the market equilibrium.Figure 8a. At any quantity of output smaller than the equilibrium quantity, the value ofthe product to the marginal buyer is greater than the cost to the marginalseller so total surplus would rise if output increases.b. At any quantity of output greater than the equilibrium quantity, the value ofthe product to the marginal buyer is less than the cost to the marginal sellerso total surplus would rise if output decreases.3. Note that this is one of the reasons that economists believe Principle #6: Marketsare usually a good way to organize economic activity.It would be a good idea to remind students that there are circumstanceswhen the market process does not lead to the most efficient outcome.Examples include situations such as when a firm (or buyer) has market powerC. In the News: Ticket Scalping1. Ticket scalping is an example of how markets work to achieve an efficient outcome.2. This article from The Boston Globe describes economist Chip Case’s experiencewith ticket scalping.D. Case Study: Should There Be a Market in Organs1. As a matter of public policy, people are not allowed to sell their organs.a. In essence, this means that there is a price ceiling on organs of $0.b. This has led to a shortage of organs.2. The creation of a market for organs would lead to a more efficient allocation of resources, but critics worry about the equity of a market system for organs.V. Market Efficiency and Market FailureA. To conclude that markets are efficient, we made several assumptions about how markets worked.1. Perfectly competitive markets.2. No externalities.B. When these assumptions do not hold, the market equilibrium may not be efficient.C. When markets fail, public policy can potentially remedy the situation.SOLUTIONS TO TEXT PROBLEMS:Quick Quizzes1. Figure 1 shows the demand curve for turkey. The price of turkey is P1 and the consumer surplus that results from that price is denoted CS. Consumer surplus isthe amount a buyer is willing to pay for a good minus the amount the buyeractually pays for it. It measures the benefit to buyers of participating in amarket.Figure 1 Figure 22. Figure 2 shows the supply curve for turkey. The price of turkey is P1 and the producer surplus that results from that price is denoted PS. Producer surplus is the amount sellers are paid for a good minus the sellers’ cost of providing it (measured by the supply curve). It measures the benefit to sellers of participating in a market.Figure 33. Figure 3 shows the supply and demand for turkey. The price of turkey is P1, consumer surplus is CS, and producer surplus is PS. Producing more turkeys than the equilibrium quantity would lower total surplus because the value to the marginal buyer would be lower than the cost to the marginal seller on those additional units.Questions for Review1. The price a buyer is willing to pay, consumer surplus, and the demand curve areall closely related. The height of the demand curve represents the willingness topay of the buyers. Consumer surplus is the area below the demand curve and abovethe price, which equals the price that each buyer is willing to pay minus theprice actually paid.2. Sellers' costs, producer surplus, and the supply curve are all closely related.The height of the supply curve represents the costs of the sellers. Producersurplus is the area below the price and above the supply curve, which equals theprice received minus each seller's costs of producing the good.Figure 43. Figure 4 shows producer and consumer surplus in a supply-and-demand diagram.4. An allocation of resources is efficient if it maximizes total surplus, the sum ofconsumer surplus and producer surplus. But efficiency may not be the only goal of economic policymakers; they may also be concerned about equity the fairness of the distribution of well-being.5. The invisible hand of the marketplace guides the self-interest of buyers andsellers into promoting general economic well-being. Despite decentralized decision making and self-interested decision makers, free markets often lead to anefficient outcome.6. Two types of market failure are market power and externalities. Market power maycause market outcomes to be inefficient because firms may cause price and quantity to differ from the levels they would be under perfect competition, which keeps total surplus from being maximized. Externalities are side effects that are not taken into account by buyers and sellers. As a result, the free market does not maximize total surplus.Problems and Applications1. a. Consumer surplus is equal to willingness to pay minus the price paid.Therefore, Melissa’s willingness to pay must be $200 ($120 + $80).b. Her consumer surplus at a price of $90 would be $200 ? $90 = $110.c. If the price of an iPod was $250, Melissa would not have purchased one becausethe price is greater than her willingness to pay. Therefore, she would receiveno consumer surplus.2. If an early freeze in California sours the lemon crop, the supply curve for lemonsshifts to the left, as shown in Figure 5. The result is a rise in the price oflemons and a decline in consumer surplus from A + B + C to just A. So consumer surplus declines by the amount B + C.Figure 5 Figure 6In the market for lemonade, the higher cost of lemons reduces the supply of lemonade, as shown in Figure 6. The result is a rise in the price of lemonade and a decline in consumer surplus from D + E + F to just D, a loss of E + F. Note that an event that affects consumer surplus in one market often has effects on consumer surplus in other markets.。
1.1What is a Supply Chain? All stages involved, directly or indirectly, in fulfilling a customer request Includes manufacturers, suppliers, transporters, warehouses, retailers, and customers. Within each company, the supply chain includes all functions involved in fulfilling a customer request (product development, marketing, operations, distribution, finance, customer service). A typical supply chain may involve a variety of stages: customers, retailers, distributors, manufacturers, suppliers.1.4 Decision Phases of a Supply Chain1.Supply chain strategy or design: during this phase , given the marketing and pricing plans for a product, a company decides how to structure the supply chain over the next several years.2.Supply Chain Planning: for decisions made during this phase, the time frame considered is a quarter to a year.3.Supply Chain Operation: Time horizon is weekly or daily, and during this phase companies make Decisions regarding individual customer orders.1.5Process Views of a Supply Chain1. Cycle view: processes in a supply chain are divided into a series of cycles, each performed at the interfaces between two successive supply chain stages. Customer Order Cycle, Replenishment Cycle ,Manufacturing Cycle ,Procurement Cycle.2.Push/pull view: processes in a supply chain are divided into two categories depending on whether they are executed in response to a customer order or in anticipation of a customer order. Fig.1.5Push/Pull View of Supply Chains:Customer Order Arrives /push pull process.Fig1.8: Supply Chain Macro Processes in a Firm,掌1.Customer Relationship Management (CRM) 2.Internal Supply Chain Management (ISCM) 3.Supplier Relationship Management (SRM)2.1 Competitive and supply chain strategies(1)to see the relationship between Competitive and supply chain strategies ,we start with the value chain for a typical organization ,as shown in fig 2-1.(Competitive strategy: defines the set of customer needs a firm seeks to satisfy through its products and services).(2)A Product development strategy: specifies the portfolio of new products that the company will try to develop(3)Marketing and sales strategy: specifies how the market will be segmented and product positioned, priced, and promoted(4)Supply chain strategy: determines the nature of material procurement, transportation of materials, manufacture of product or creation of service, distribution of product Consistency and support between supply chain strategy, competitive strategy, and other functional strategies is important.2.2Achieving Strategic Fit 1.means that both the competitive and supply chain strategies have aligned goals.3.1Drivers of Supply Chain PerformanceFacilities:1.places where inventory is stored, assembled, or fabricated;2.production sites and storage sitesInventory:1.raw materials, WIP, finished goods within a supply chain 2.inventory policiesTransportation:1.moving inventory from point to point in a supply chain;binations of transportation modes and routesInformation:1.data and analysis regarding inventory, transportation, facilities throughout the supply chain;2.potentially the biggest driver of supply chain performance Sourcing: functions a firm performs and functions that are outsourced Pricing: Price associated with goods and services provided by a firm to the supply chain3.2A Framework for Structuring Drivers3.3 Role in the supply chain1.the “where” of the supply chain2.manufacturing or storage (warehouses) 1.location : deciding where a company will locate its facilities constitutes a large part of the design of a supply chain.2.Capacity:(flexibility versus efficiency).3.4 Inventory : Components of Inventory Decisions1)Cycle inventory:1.Average amount of inventory used to satisfy demand between shipments 2.Depends on lot size2)Safety inventory:1.inventory held in case demand exceeds expectations 2.costs of carrying too much inventory versus cost of losing sales3)Seasonal inventory:1.inventory built up to counter predictable variability in demand 2.cost of carrying additional inventory versus cost of flexible production3.5 Transportation:Components of transportation decisions:We now identify key components of transportation that companies must analyze when designing and operating a supply chain.3.6 Information:Components of information decisions1.Push (MRP) versus pull (demand information transmitted quickly throughout the supply chain)2.Coordination and information sharing3.Forecasting and aggregate planning4.Enabling technologies EDI Internet ERP systems Supply Chain Management software.3.7Sourcing:Role in the Supply Chain:Set of business processes required to purchase goods and services in a supply chainComponents of Sourcing Decisions:1.In-house versus outsource decisions2.Supplier evaluation and selection3.Procurement process 4.Overall trade-off:Increase the supply chain profits3.8pricing1.Pricing and economies of scale 2.Everyday low pricing versus high-low pricing3.Fixed price versus menu pricing3.9 Obstacles to Achieving Strategic Fit1.Increasing variety of products 2. Decreasing product life cycles3. Increasingly demanding customers4. Fragmentation of supply chain ownership Globalization5. Difficulty executing new strategies4.1The Role of Distribution in the Supply ChainDistribution refers to the steps taken to move and store a product from the supplier stage to the customer stage in a supply chain4.2Factors Influencing Distribution Network Design(1) Distribution network performance evaluated along two dimensions at the highest level:1).Customer needs that are met 2).Cost of meeting customer needs(2)Elements of customer service influenced by network structure:1.Response time 2.Product variety 3.Product availability 4.Customer experience5.Order visibility6.Returnability :(1)Product availability is the probability of having a product in stock when a customer order arrives. (2) Order visibility is the ability of customers to track their orders from placement to delivery.!Supply chain costs affected by network structure: Inventories Transportation Facilities and handling Information4.3Design Options for a Distribution Network1.Manufacturer Storage with Direct Shipping2.Manufacturer Storage with Direct Shipping and In-Transit Merge3.Distributor Storage with Carrier Delivery4.Distributor Storage with Last Mile Delivery5.Manufacturer or Distributor Storage with Consumer Pickup6.Retail Storage with Consumer PickupLast-mile delivery refers to the distributor/retailer delivering the product to the customers home instead of using a package carrier.5.1Network Design Decisions1.Facility role: Facility location decision have a long term impact on a supply chain’s performance because it is very expensive to shut down a facility or move it to a different location. A good location decision can help a supply chain be responsive while keeping its costs low.2.Facility location: in contrast, a poorly located facility makes it very difficult for a supply chain to perform close to the efficient frontier.3.Capacity allocation: decision also has a significant impact on supply chain performance .4.Market and supply allocation to facility: has a significant impact on performance because it affects total production, inventory, and transportation costs incurred by the supply chain to satisfy customer demand.5.2Factors Influencing Network Design DecisionsStrategic factor:1.offshore facility: low-cost facility for export production.2. Source facility: low-cost facility for global production.3. Server facility: regional production facility.4. Contributo r facility: regional production facility with development skill.5. Outpos t facility: regional production facility built to gain local skills.6. Lead facility: facility that leads in development and process technologies.1.Technological2.Macroeconomic: include taxes, tariffs, exchange rates, and other economic factors that are not internal to an individual firm.3.Political4.Infrastructurepetitive6.Logistics and facility costs6.1The Impact of Uncertainty on Network Design DecisionsSupply chain design decisions such as the number and size of plant to build, the size and scope of a distribution system, and whether to buy or lease one’s facilities involve significant investment.( include investments in number and size of plants, number of trucks, number of warehouses). These decisions cannot be easily changed in the short- term.6.2 Discounted Cash Flow Analysis Npv: 6.3 Representations of Uncertainty6.4 Evaluating Network Design Decisions Using Decision TreeA manager must make many different decisions when designing a supply chain network. Many of them involve a choice between a long-term (or less flexible) option and a short-term (or more flexible) option. If uncertainty is ignored, the long-term option will almost always be selected because it is typically cheaper. Such a decision can eventually hurt the firm, however, because actual future prices or demand may be different from what was forecasted at the time of the decisionA decision tree is a graphic device that can be used to evaluate decisions under uncertainty.The first step in setting up a decision tree is to identify the number of time periods into the future that will be considered when making the decision. The next step is to identify factors that will affect the value of the decision and are likely to fluctuateThe next step is to identify a periodic discount rate k to be applied to future cash flowds.The decision tree analysis methodology is summarized as follows:1 identify the duration of each period(month, quarter,) and the number of periods T over which the decision is to be evaluated.Three options:1.get all warehousing space from the spot market as needed.2.Sign a three-year lease for a fixed amount of warehouse space and get additional requirements from the spot market.3.Sign a flexible lease with a minimum charge that allows variable usage of warehouse space up to limit with additional requirement from the spot market.Trips Logistics Decision Tree C(d=144,p=1.45,2)=144000*1.45=$208800 ;P(d=144,p=1.45,2)=144000*1.22C(d=144,p=1.45,2)=144000*1.45=$208800 =175680-208800=-$33120.7 Demand Forecasting in a Supply Chain: Forecasts of future demand are essential for making supply chain decisions.7.2 Characteristics of Forecasts1.Forecasts are always wrong. Should include expected value and measure of error.2. Long-term forecasts are less accurate than short-term forecasts (forecast horizon is important) that is, long-term forecasts have a larger standard deviation of error relative to the mean than short-term forecasts.3. Aggregate forecasts are more accurate than disaggregate forecasts.4. in general, the farther up the supply chain a company is (or the farther it is from the consumer ), the greater is the distortion of information it receives.7.3 Components of a forecast and forecasting methods :A company must be knowledgeable about numerous factors that are related to the demand forecast. Past demand, Lead time of product, Planned advertising or marketing efforfs, State of the economy, Planned price discounts, Actions that competitors have taken. Forecasting methods are classified according to the following four types.1.Qualitative: qualitative forecasting methods are primarily subjective and rely on human judgment.2.Time series: time-series forecasting methods use historical demand to make a forecast.3. Causal: causal forecasting methods assume that the demand forecast is highly correlated with certain factors in the environment.4. Simulation: simulating forecasting methods imitate the consumer choices that give rise to demand to arrive at a forecast.7.4 Basic Approach to Demand Forecasting1.Understand the objectives of forecasting2. Integrate demand planning and forecasting3.Identify major factors that influence the demand forecast4.Understand and identify customer segments5.Determine the appropriate forecasting technique6.Establish performance and error measures for the forecast7.5 Time Series Forecasting Methods Time Series Forecasting (Table 7.1)7.6 Measures of Forecast Erro rForecast error = E t = F t - D t Mean squared error (MSE) MSE n = (Sum(t=1 to n)[E t2])/n Absolute deviation = A t = |E t|8.1 Role of aggregate planning in a supply chain: Is a process by which a company determines ideal levels of capacity, production, subcontracting, inventory, stockouts, and even pricing over a specified time horizon. Specify operational parameters over the time horizon: production rate, workforce, overtime, machine capacity level, subcontracting, backlog, inventory on hand.8.2 The Aggregate Planning Problem:1. Information Needed for an Aggregate Plan: Demand forecast in each periodProduction costs:bor costs, regular time ($/hr) and overtime ($/hr);2.subcontracting costs ($/hr or $/unit);3.cost of changing capacity: hiring or layoff ($/worker) and cost of adding or reducing machine capacity ($/machine):(1)Labor/machine hours required per unit;(2)Inventory holding cost ($/unit/period); (2)Stockout or backlog cost ($/unit/period) Constraints: limits on overtime, layoffs, capital available, stockouts .2.Production quantity from regular time, overtime, and subcontracted time: used to determine number of workers and supplier purchase levels Inventory held: used to determine how much warehouse space and working capital is needed; Backlog/stockout quantity: used to determine what customer service levels will be Workforce; Hired/Laid off: used to determine any labor issues likely to be encountered.Machine capacity increase/decrease: used to determine if new production equipment needs to be purchased.8.3 Aggregate Planning Strategies: 1.Chase strategy – using capacity as the lever 2.Time flexibility from workforce or capacity strategy – using utilization as the lever 3.Level strategy – using inventory as the lever.9.1Responding to predictable variability in a supply chain: A firm can handle predictable variability using two broad approaches:1Manage supply using capacity, inventory, subcontracting, and backlogs2.Manage demand using short-term price discounts and trade promotions9.2 Managing Supply: Managing/Production capacity; Managing inventory.10.2 Economies of Scale to Exploit Fixed CostsD: Annual demand of the product S: Fixed Cost incurred per order;C: Cost per unit h: Holding cost per year as a fraction of product costH: Holding cost per unit per year Q: Lot Size T: Reorder interval; Material cos t is constant and therefore is not considered in this model.13 Transportation in the Supply Chain Air Package carriers Truck Rail Water Pipeline Intermodal.17.1 Lack of Supply Chain Coordination and the Bullwhip EffectMany firms have observed the bullwhip effect, in which fluctuations in orders increase as they move up the supply chain from retailers to wholesalers to manufactures to suppliers.供应链与人生:出师表两汉:诸葛亮先帝创业未半而中道崩殂,今天下三分,益州疲弊,此诚危急存亡之秋也。
Chapter 1: Understanding the Supply ChainDefinition of SC (consists of All stages involved, directly or indirectly, in fulfilling a customer request); functions in SC;Flows in SC (information, product, funds);The objective of a supply chain;To maximize the overall value generatedHow is SC success measured? (total supply chain profitability, NOT profits at an individual stage) Definition of supply chain management;Involves the management of suply chain assets and product,information and fund flows to maximize total supil chain surplus Decision phases in a supply chain (strategy or design, planning, operations);Learn about decisions (functions) in different phases (Strategic SC decisions: Outsource or insource, Locations and capacities of facilities, Products to be made or stored at various locations, Modes of transportation, Type of information systems; Planning: Forecasting demand, Which market supplied from which location, subcontracting decision, inventory policy; Operations: Allocate inventory or production to individual orders, set a date to fill an order, generate pick lists at warehouse, choose shipping mode and shipment for a specific order);Understand two different process views on SC (cycle view, push/pull view);Four different cycles (Customer order cycle (customer-retailer), Replenishment cycle (retailer-distributor), Manufacturing cycle (distributor-manufacturer), Procurement cycle (manufacturer-supplier));Understand the difference between push view and pull view of SC;Pull processes are initiated by a customer order, whereas push processes are initiated and performed in anticipation of customer ordersDescribe the cycle and push/pull view of a supply chain (Page 29);A cycle view of a supply chain divides processes into cycles,each performed at interface between two succeessive staages of supply chain.each cycle starts with an order placed by one stage of the supply chain and ends when the order is received from the supplier stage.A push/pull view of supply chain characterizes processes based on their timing relative tothat of customer order.Pullprocesses are performed inresponse to acustomer order,whreas push processes are performed in anticipation of customer ordersLearn about three SC macro processes (Customer Relationship Management (CRM):all processes that focus on the interface because the firm and its customers.Internal Supply Chain Management (ISCM):all processes that are internal to the face Supplier Relationship Management (SRM)):all processes that focus on the between the firm and its supliersChapter 2: Supply Chain Performance: Achieving Strategic Fit and ScopeDefinition of Competitive strategy;Relatives to its competitors,the set of competitor needs that it seeks to satisfy through its products and servicesUnderstand SC strategy (include supply strategy”, “operations strategy”, and “logistics strategy”)What is strategic fit? (Consistency between customer priorities of competitive strategy and SC capabilities specified by the SC strategy);three steps to achieve strategic fit;Step 1: different attributes of customer need to be identified (Quantity of product needed in each lot, Response time customers will tolerate, Variety of products needed, Service level required, Price of theproduct, Desired rate of innovation in the product) (Understanding the Customer and Supply Chain Uncertainty);Characteristics of implied demand uncertaintyImplied demand uncertaintyStep 2: understand two dimensions on SC (Responsiveness and efficiency) and trade-off between them; understand "Cost-Responsiveness Efficient Frontier";Step 3: relationship between uncertainty and responsiveness (High (low) implied uncertainty ↔ high (low) responsiveness);Other Issues Affecting Strategic Fit (Multiple products and customer segments, Product life cycle, Competitive changes over time);Different strategic scopes (Intra-operation scope, Intra-functional scope, Inter-functional scope, Inter-company scope, Flexible interfunctional scope)describe the major challenge that must be overcome to manage a SC successfully (作业)Chapter 3: Supply Chain Drivers and MetricsDrivers of supply chain performance and Classification of them (logistical and cross-functional)Trade-off on capacity decision (flexible and dedicate)Functions of cycle inventory, safety inventory, and seasonal inventory; trade-off existing on safety inventory;Definition of Level of product availability; relationship between level of product availability and responsiveness (inventory cost);What is Transportation network?Chapter 4: Designing distribution networks and the applications to online salesWhat is distribution networks?Two aspects (cost and the customer value) impacted by distribution networkWhat are the factors impacting customer value (cos) related to distribution network?relationship between number of facilities and response time, inventory cost; relationship between number of facilities and inbound (outbound) transportation cost;Design options for a distribution network (Manufacturer Storage with Direct Shipping, Manufacturer Storage with Direct Shipping and In-Transit Merge, Distributor Storage with Carrier Delivery, Distributor Storage with Last Mile Delivery, Manufacturer or Distributor Storage with Consumer Pickup, Retail Storage with Customer Pickup);identify different options based on figures (按图识别) and understand their characteristics (mainly on transportation cost and inventory cost);What are the impact of online sale on customer service?Understand relationship between online sale and inventory aggregationimpact of online sale on transportation cost for different types of product (digital or non-digital product)Chapter 5: Network Design in the Supply ChainWhat does network design decision include?Identify factors influencing supply chain network design decision (page 145)What is Positive externalities between firmsHotelling modelDevelop a framework for making network design decision (four stages; page 146)Chapter 7: Demand Forecasting in a Supply ChainLearn about the decisions in a SC that impacted by demand forecast;Compare aggregate forecast and disaggregate forecast;What are the influencing factors on forecast?Four different forecasting methods and their characteristics;Components of demand (Systematic component (level, trend, and seasonality; Random component) (Page 217);Three different ways of calculating systematic component in Time-series forecating method (Multiplicative, Additive, mixed); Understand the forecasting process in the third way (mixed) by considering seasonal factor;What's the difference between static methods and adaptive forecasting?Characteristic of Moving Average time-series forecasting method;Chapter 8: Aggregate Planning in the Supply ChainCharacteristics of aggregate planning;What is the aggregate planning problem?Learn about three different aggregate planning strategies (Chase strategy, Flexibility strategy, Level strategy) and their characteristics;Describe the information needed for an aggregate plan (page 241)Explain the basic trade-offs when creating an aggregate planning (page 241)Aggregate planning using linear programming (识别决策变量,构建线性规划的目标函数和约束条件,列出详细的建模过程;不需要求解)Chapter 11: Managing Economies of Scale in the Supply Chain: Cycle InventoryWhy does cycle inventory exist? Definition of cycle inventory;Calculation equation of Average flow time;Relationship between cycle inventory and order lot sizeBenefits of lowing cycle inventoryWhat's the tradeoff in deciding optimal lot size?Calculation of lot size for single product (EOQ; Example 11.1)Calculation of lot size for single product by considering limited production abilityCalculation on aggregating multiple products in a single order (订货成本固定,库存持有成本相同) Calculation on lot sizing with multiple products or customers (订货成本随成本种类变化而变化,库存持有成本不同; Example 11-3); comparing aggregation and disaggregation;Difference between all-unit quantity discount and marginal unit quantity discount;Calculation of EOQ for all-unit quantity discountChapter 12 Managing Uncertainty in a Supply Chain: Safety InventoryUnderstand the role of safety inventory in a SC (Page 359);Fundamental trade-off on safety inventory;Identify the factors influencing the required level of safety inventory (Page 359);Understand the three measurements on availability (product fill rate, order fill rate, and cycle service level); Difference between continuous review policy and periodic review policy;Example 12-1: Evaluating safety inventoryExample 12-2: Evaluating cycle service levelExample 12-3: Evaluating Fill RateExample 12-4: Evaluating safety inventory given CSLExample 12-5: Evaluating safety inventory given desired frRelationship between safety inventory level and different factors (desired product availability, replenishment lead time, the standard deviation of periodic demand, supply uncertainty)Example 12-7: Impact of correlation on value of aggregationChapter 14: Transportation in the Supply ChainDifferent types of transportation modes in a SC and their characteristicsLearn about different parties in transportationtypical applications of intermodal transportationDesign options for a transportation network (Direct shipping network to a single destination, Direct shipping with milk runs, All shipments via central DC with storage, All shipments via central DC with cross docking, Shipping via DC using milk runs) and their characteristics (application circumstance)。
供应链下的多级存货管理外文文献1、IntroductionIn today's globalized and interconnected business environment, supply chain management has become an essential component of enterprise success. One of the key elements of supply chain management is inventory management, which involves the effective management of inventory levels across multiple tiers of the supply chain. This article examines the concept of multi-level inventory management within the context of supply chain management and explores relevant literature from foreign sources.2、Supply Chain Management and Inventory ManagementSupply chain management involves the integration and coordination of various activities across all levels of a supply chain, from suppliers to manufacturers, distributors, and consumers. Inventory management, specifically, refers to the effective management of inventory levels in order to meet demand while minimizing costs and risks. It involves theidentification of demand patterns, the determination of appropriate inventory levels, and the implementation of policies and procedures to ensure that inventory is rotated and utilized effectively.3、Multi-Level Inventory Management in the Supply ChainMulti-level inventory management refers to the management of inventory across multiple tiers or levels within a supply chain. It involves the coordination and synchronization of inventory levels across different stages of the supply chain to ensure efficient flow of goods and materials. By managing inventory at multiple levels simultaneously, enterprises can optimize overall inventory levels while ensuring that each tier of the supply chain is able to meet demand.4、Foreign Literature Review on Multi-Level Inventory ManagementA review of foreign literature on multi-level inventory management reveals a growing body of research on this topic. Studies have focused on various aspects of multi-levelinventory management, including demand forecasting, inventory policies, and supply chain coordination. Notably, research has shown that multi-level inventory management can significantly improve overall supply chain performance by reducing costs and increasing efficiency.5、ConclusionThe concept of multi-level inventory management within the context of supply chain management has gained significant attention in recent years. A review of foreign literature suggests that effective multi-level inventory management can lead to significant improvements in overall supply chain performance by optimizing inventory levels across different stages of the supply chain. Enterprises that adopt multi-level inventory management strategies can expect to achieve cost savings, increased efficiency, and a more robust supply chain overall.6、Recommendations for Future ResearchDespite the growing body of research on multi-level inventorymanagement, there are still several areas that require further exploration. Future research could focus on developing more advanced demand forecasting techniques to improve accuracy and reduce demand uncertnty. Additionally, studies could investigate novel inventory policies and strategies that can further optimize inventory levels across different tiers of the supply chn. Finally, research could also examine the role of technology in supporting multi-level inventory management, including the use of artificial intelligence, big data analytics, and other emerging technologies.供应链管理外文翻译供应链管理是一种全面的管理方法,旨在优化供应链的运作,提高效率和竞争力。
demand的用法_demand的知识demand有要求;需求等意思,那么你知道demand的用法吗?下面跟着店铺一起来学习一下demand的用法_demand的知识,希望对大家的学习有所帮助!目录demand的用法大全demand的用法1:v.(动词)demand的基本意思是“要求做到”“要求得到”。
作“要求做到”解时,指强硬地,断然地要求; 作“要求得到”解时,指要求得到某种应该得到、必须得到或强烈希望得到的东西。
demand的语气较重,含有“理直气壮的,不容拒绝的,强求的,催促的”等意味。
引申可表示“想要知道,查问,盘问,质问,询问”等意思。
demand用作及物动词,作“要求”解时,其主语通常为人,宾语可以是名词、代词、带to的动词不定式或that从句; 作“需要”解时,其主语通常为事〔物〕,宾语一般是“时间”“耐心”等抽象名词; 作“查问”解时,可接名词、wh-从句,也可引出直接引语。
demand用作不及物动词时常与介词for连用,表示“要求”。
demand后用作宾语的that从句中谓语动词用虚拟语气,其中谓语动词用动词原形者,是美式英语用法,英式英语须加should。
如主句谓语动词为一般现在时或将来时时,从句的谓语动词可与shall连用。
demand不直接接表示人的词语作宾语,而须用from或of短语。
demand可用于被动结构。
以带to的动词不定式作宾语的主动句不可改为被动结构,表示被动意义时可使用不定式的被动式。
demand的用法2:n.(名词)demand用作名词时的基本意思是“要求(的行为)”和“需求(的物品〔事物〕)”,表示具体的“要求”“要求的东西”时是可数名词; 表示抽象的或笼统的“需求”时则是不可数名词,但有时可用“a+ adj. ”修饰。
在demand后由that引起的从句中,谓语动词须用虚拟式,即用动词原形(美国用法)或should加动词原形(英国用法)。
demand接介词for表示“对物的需求”; 接介词on表示“对某人或某物提出的要求”; 接介词in表示“所需要的”,含有被动意义。
CHAPTER TENDiscussion Questions1.What is the bullwhip effect and how does it relate to lack of coordination in asupply chain?The bullwhip effect refers to the increase in fluctuation of orders along the length of the supply chain as orders move from retailers to wholesalers to manufacturers to suppliers. The bullwhip effect relates directly to the lack of coordination(demand information flows) within the supply chain. Each supply chain member has a different idea of what demand is, and the demand estimates are grosslydistorted and exaggerated as the supply chain partner is distanced from thecustomer.2.What is the impact of lack of coordination on the performance of a supply chain?The impact of lack of coordination is degradation of responsiveness and anincrease in cost for all supply chain members. As the bullwhip effect rears its ugly head, supply chain partners find themselves with excessive inventory followed by stockouts and backorders. The fluctuations in inventory result in increasedholding costs and lost sales, which in turn spike transportation and materialhandling costs. Ultimately, the struggle with cost and responsiveness hurts the relationships among supply chain partners as they seek to explain their lack of performance.3.In what way can improper incentives lead to a lack of coordination in a supplychain? What countermeasures can be used to offset this effect?Incentive obstacles occur in situations when different participants in the supply chain are motivated by self-interest.Incentives that focus only on the local impact of an action result in decisionsbeing made that achieve a local optimum but are unable to achieve a global(supply chain) optimum. All supply chain partners must agree on globalperformance measures and structure rewards such that members are appropriately motivated to focus on the overall performance of the supply chain.Sales force incentives also are responsible for counterproductive supply chain behavior. Commissions that are based on a single short time frame can be gamed by the sales force to maximize commission but these actions inadvertentlyincrease demand variability and exert pressure on the supply chain. Commissions should be structured to provide incentives to consistently sell large volumes of product over a broad time frame to the sell-through point.Sales force incentives based on “sell-in” rather than “sell-thru” lead to product being pushed in the supply chain, thus increasing forward buying. If possible, it is best to offer incentives based on sell-thru or even sell-out (sales to end consumers) because such incentives eliminate all incentives for forward buying.4.What problems result if each stage of a supply chain views its demand as theorders placed by the downstream stage? How should firms within a supply chain communicate to facilitate coordination?If each stage of a supply chain views its demand as the orders placed by theirdownstream counterpart, the bullwhip effect is realized by the supply chain(especially when lead times are long). Each member develops a forecast that is based on something other than the true customer demand and hilarity ensues.Supply chain members should share point-of-sale (POS) data (or at a minimum their own sales data) so that all members are aware of the true customer demand for product. The beauty of data sharing requirements is that only aggregate POS data must be shared to mitigate the bullwhip effect; there is no need to sharedetailed POS data.5.What factors lead to a batching of orders within a supply chain? How does thisaffect coordination? What actions can minimize large batches and improvecoordination?Order batching is caused by a number of different factors. One mechanism is the price structure of TL and LTL shipment quantities; there is incentive to wait awhile to make sure that a TL shipment is achieved. A customer’s natural tendency to wait for a milestone, either real or perceived, can also cause batching.Customers may wait until Friday, Monday, the last or first day of the month, etc., just because that’s when they always have or because that event reminds them to order. Order batching also occurs because customers are aware of an impending price reduction and want to take advantage of it. Batching adversely affectssupply chain coordination because the supply chain will be starved for flow, then overwhelmed with demand.A supply chain can reconfigure their transportation and distribution system toallow for shipments to multiple customers on a single truck to achieve TLquantities. The chain can also assign (or encourage) days for placing orders and move from lot-size based to volume based quantity discounts (or abandondiscounts and promotions altogether).6.How do trade promotions and price fluctuations affect coordination in a supplychain? What pricing and promotion policies can facilitate coordination?Trade promotions and price fluctuations make supply chain coordination more difficult. Customers seek to purchase goods for less and engage in forward buying which creates spikes in demand that may exceed capacity. All parties wouldbenefit if the supply chain used everyday low pricing (EDLP) to mitigate forward buying and allow procurement, production, and logistics to function at a steadier pace. If price incentives must be offered, the chain is better served byimplementing a volume-based quantity discount plan instead of a lot size based quantity discount, that is, providing incentives to purchase large quantities over a long period of time, perhaps a year. Forward buying can also be reduced ifpromotions are linked to sell-thru rather than the quantity purchased by a retailer.7.How is the building of strategic partnerships and trust valuable within a supplychain?Cooperation and trust within the supply chain help improve performance for the following reasons:•When stages trust each other, they are more likely to take the other party’s objectives into consideration when making decisions, thereby facilitatingwin–win situations.•Action-oriented managerial levers to achieve coordination become easier to implement and the supply chain becomes more agile.•An increase in supply chain productivity results, either by elimination of duplicated effort or by allocating effort to the appropriate stage.•Detailed sales and production information is shared; this allows the supply chain to coordinate production and distribution decisions.8.What are the different CPFR scenarios and how do they benefit supply chainpartners?Collaborative planning, forecasting, and replenishment (CPFR) is defined as a business practice that combines the intelligence of multiple partners in theplanning and fulfillment of customer demand. In order to be successful, the two parties must have synchronized their data and established standards forexchanging the information. The four scenarios that sellers and buyers cancollaborate along include:•Retail event collaboration—the identification of specific SKUs that will be involved in sales promotions and sharing of information regarding thetiming, duration, pricing, advertising, and display tactics to be deployed.The benefit of retail event collaborations is a reduction in stockouts,excess inventory, and unplanned logistics costs.•DC replenishment collaboration—the forecasting of DC withdrawals or demand from the DC to the manufacturer is converted to a stream oforders that are locked in over a specified time horizon. A successful DC replenishment collaboration reduces production costs at the manufacturer and inventory and stockouts at the retailer.•Store replenishment collaboration—the forecasting of store-level orders that are committed over a specific time horizon. Such a collaborationresults in greater visibility of sales for the manufacturer, improvedreplenishment accuracy and product availability, and reduced inventories. •Collaborative assortment planning—the forecasting (collaborative interpretation) of industry trends, macroeconomic factors, and customer tastes for seasonal goods. This forecast is converted into a plannedpurchase order at the style/color/size level that is used to produce sample products for a fashion event before final merchandising decisions aremade. The manufacturer benefits from this collaboration by having more lead time to purchase raw materials and plan capacity.•。
1LIS——logistics information system:物流信息系统provide less cost and cycle time for companies.purchasing information system 采购信息系统transport information system 运输信息系统quality management information system 质量管理信息系统sales information system 销售信息系统2 ICO——inventory controlling system 库存控制系统3MRP——material requiring planning 物料需求归化4OMS——Operations Management System运营管理系统order订单管理系统5WMS——warehouse management systemTMS——transport management system6GPA——Agreement on Government Procurement政府采购协定7 LTL——less than truck load零担货运8TEU ——twenty foot equivalent unit标准箱系集装箱运量统计单位,以长20 英尺的集装箱为标准9POS——point of sale销售点10ERP——enterprise resource planning11VMI——vendor managed inventory供应商管理库存12XML——extensible markup language可扩展标记语言13GPS——global positioning system14VMS——供应商管理系统RMS——retailer management system15 EDI ——electronic data interchange 电子数据交换16GPS ——global positioning system 全球定位系统17 W/R warehouse receipt 仓单18 ULS——unit loads systems 单位包装系统pallet 数量大19 OPS ——order picking system 拣货式系统20 EXW——Ex Works 工厂交货……指定地点FCA——free carrier货交承运人……指定地点FAS——Free along ship船边交货……指定装运港FOB——free on board船上交货……指定装运港CFR——cost,freight 成本加运费……指定目的港CIF——cost,insurance,freight成本、保险费加运费付至……指定目的港CPT——Carriage Paid to运费付至……指定目的地CIP——Carriage and Insurance Paid to运费、保险费付至…指定目的地DAF——Delivered at Frontier边境交货……指定地点DES——Delivered Ex Ship目的港船上交货……指定目的港DEQ——Delivered Ex Quay目的港码头交货……指定目的港DDU——Delivered Duty Unpaid未完税交货……指定目的地DDP——Delivered Duty paid完税后交货……指定目的地21FCL ——full container load 整箱货22.整车货Full-Truck-Load23JIT——just in timeproduction、distribution及时制24OEM——original equipment manufacture原始设备制造商25SCM——supply chain management26SCOR——supply chain operation reference供应链操作参考模型27TPL——third party logistics28 LLP——Lead Logistics Provider 领导物流厂商29MRp——materials requirements planning物料需求计划30EOS——electronic ordering system电子订货系统31QR——quick response32RFI——radio frequency identification射频自动识别33ACT——automatic cargo tracking自动货物追踪34AS\RS——automated storage and retrieval system自动储存和回收系统35DC——distribution center36upc——universal product code bar code37 JAZ ——just about zero38 LLP ——lead logistics provider领先物流39 VMI vendor managed inventory 供应商管理库存42PI——proforma invoice形式发票43CI——commercial invoice 商业发票44PU ——polyurethane聚酯45 PE ——polyethylene聚乙烯46SKU ——stock keeping unit订货存储单位短语中翻英Inventory days of supply供应天数Inventory planning 库存规划Inventory consolidation 库存合并Inventory model库存模型•Inventory deployment 配置•Inventory cycle周期•Inventory turns周转量•Inventory turnover周转率2 Aggregate inventory control库存总量控制Overall level of inventory库存总体水平3 Inside temperature库内温度4 cost efficiency 成本效率性Stock availability 存货可得性Stock carrying cost 存货周转成本Stock holding cost 库存维持成本Stock location 存货点•Stock rotation 库存周转•Stock sheet 库存清单Stock turnover 库存周转率5 receiving dock收货装卸平台6 Put-away 入库7 Order-picking 订单拣货8 Shipping 装车9Trigger-point method replenishment program 临界点补货法10 demand forecasting and planning 需求预测与计划11Labor planning 工作人员作业计划12Inventory-level planning 库存水平计划13Accounting report 会计报表14Status report 财务状况报表153transport document 运输单据16 Warehouse stock transfer receipt advice 仓库库存周转收货单17Warehouse operation 仓库作业18Bonded warehouse 保税仓库19Bar coding条形码20销售订单sales orders21 Freight consolidation 货物拼装22Routing and scheduling shipments23Claims processing24Tracking shipments25出票Issue背书ENDORSEMENT 承兑ACCEPTANCE 贴现DISCOUNT 付款PAYMENT 拒付DISHONOR26 ex-factory price出厂价27 retail price零售价28 each node节点in the supply chain29 point of origin 原产地30 point of consumption消费地31 physical distribution实体配送32distribution of physical goods实体物资的配送33integration and optimization of resources资源的整合与优化34efficiency increase提高效率35cost reduction降低成本35 distribution processing 流通加工36安全库存safety stock37库存周期inventory cycle time38前置期或提前期lead time39.Customer service客户服务40.Order processing订单处理41Return goods handling.退货处理42 Material handling 物料搬运43.Parts and service support零件和服务支持44 Forecasting demands 需求预测45 Warehousing and storage 仓储与保管46Plant and warehouse site selection47line’freight tariff班轮定价表48basic rate基本运费率49inquiry 询盘offer报盘counter offer还盘acceptance收盘50托盘化palletization51arrival notice 到达通知52cash—in—advance预付货款Cash—on—delivery货到付款53 continuous replenishment连续补货54proforma invoice形式发票55Customer broker关税代理人56freight consolidation合并运输57order product mixing组合订购的产品58 inbound| outbound logistics内向外向物流57forward| reverse logistics 正向逆向物流58availability of goods 现货性59 stockout缺货60delayer the management level 减少管理层61 order placement 下订单62 Lose and damage 货损货差63 Channel of distribution 分销渠道64run lengths 运营时间65corrugated materials瓦楞纸材料66pick products挑拣货物67piggyback service背负式服务68commercial invoice 商业发票69receiving dock装卸平台70pick slip拣货单71Franchise dealer经销商72 throughout volume吞吐量73Documentary credit信用单证74consignment note托运单75Booking note订仓单customer power客户实力Longterm orientation 长期定位leveraging technology 杠杆技术Bullwhip effect牛鞭效应demand pull需求拉动Supply pull供应拉动benchmark标准化Data mining数据挖掘strategic alliance战略同盟Franchising 特许经营logistics outsourcing 物流外包Customized定制化的International transport cargo insurance Labor planning总做人员作业计划status report财务状况报表2d bar code二维码Method of shipment运输方式Logistics document物流单证Combined transport联运safety stock 安全库存Order cycle time订单处理周期Neural packing中性包装order picking 订单分拣Virtual warehouse 虚拟仓库landbridge transport大陆桥运输International multimodal transport国际多式联运Time |voyage charter 定期租船航次租船Consigner consignee收货人carrier shipper托运人Port congestion surcharge 港口拥堵附加费Seaworthy packaging适合海运的包装Shockproof | damage| anticorrosive | rot proof| insect proof technique防震|防破损|防锈|防霉|防虫Special| dangerous goods packagingHandling charges 处置收费Identification 识别标志Shrink wrap收缩膜cellulose wadding 纤维填充物Order picking and storage equipment牛皮纸kraft paper 瓦楞纸corrugated paper简答题1What Is Logistics Information System答:Logistics information system LIS is defined as the “people, equipment, and procedures used to gather, sort, analyze, evaluate, and distribute needed, timely and accurate information to decision m akers”.2 Warehouse = place to store inventory答:warehousing is a range of logistics operations which involve multiple functions such as storage, packaging,etc. Warehouse is viewed as a place to store inventory to facilitate the movement of goods from suppliers to customers.Warehousing is involved in SC process:Sourcing/inbound logisticsProcessing/manufacturingOutbound distributionReverse logistics returns, recycling, etc.3 Logistics, supply chain, transport物流、供应链和运输三者之间的关系答Logistics is part of the supply chain process and it involves the management of the supply chain from start to finish.Transport is the conveyance of goods or people from one place to another;4 What is logistics 什么是物流答Logistics, in a narrow sense, is the flow and storage of goodsLogistics is that part of the supply chain process that plans, implements and controls the efficient, effective flow and storage of goods, service and related information from the point of origin to the point of consumption to meet customers’ re quirements5物流包括哪些步骤答:Purchasing采购,sourcing采办,transport运输,inventory management库存管理,customer support客户支持,financing support融资支持,warehousing仓储;6什么是第三方物流答:There is now a new trend of outsourcing the distribution business to specialized companies, namely third-party logistics 3PL companies, so that the manufacturers can concentrate more on core production operation while the logistics companies can handle distribution more deftly and professionally.现在有一种新趋势,就是把流通业务外包给专业化的公司,即第三方物流公司3PL,这样制造厂商就可以更好地集中精力于核心的生产运作,而物流公司也可以更娴熟、更专业地处理好流通业务;7 What is a supply chain答A supply chain is a complex logistics system in which raw materials are converted into finished products and then distributed to end users consumers or companies see Figure1. It includes suppliers, manufacturers, warehouses, distribution centres DCs and retail outlets供应链是一个复杂的体系,在这个系统里,原材料被转化成成品,然后配送到最终用户消费者或公司手里见图1; 它包括供应商、生产商、仓库、配送中心DCs和零售网点;8 What is supply chain managementSupply chain management SCM is concerned with the integration, coordination and control of the flow of material, information and finances in supply chains. The task of the SCM is to design, plan, and execute the supply-related activities at the different stages so as to provide the desired levels of service to customers profitably;It is concerned with the integration, coordination and control of the flow of material, information and finances in supply chains.供应链管理SCM 涉及到供应链中对材料流、信息流和资金流所进行的整合、协调和控制;9What are the objectives of SCM 供应链的目标The objectives of the supply chain are to optimize pre and post-production inventory levels, obtain greater efficiency from labor, equipment and space across the company and provide flexible planning and control mechanisms.10物流的功能1Creating time value: same goods can be valued differently at different times. Goods often stop during the transfer process, which is professionally called the storage of logistics. It creates the time value for goods.2Creating location value: same goods can be valued differently at different locations. The value added during the transfer process is the location value of logistics.3Distribution processing Value: sometimes logistics create distribution processing value, which changes the length, thickness and packages of the goods .Like popular saying,”cutting into smaller parts is the most commonly seen distribution processing form. Most processing within logistics create added value for goods.11配送和运输的区别答Transport is the conveyance of goods or people from one place to another;Distribution is a logistics end delivery service, the physicalMovement of goods and handling of related procedures.12 什么是包装包装的功能是什么Packaging is the act of sealing products with containers or materials to protect the product, facilitate storage and shipment, and promote sales.1preserve and protect the product2facilitate the handling3communicate information safety instructions4act as a marketing aid, through appearance and presentation13什么是库存和库存管理Inventory refers to stocks of anything necessary to do business. Raw materials, goods in process and finished goods all represent various forms of inventory. Each type represents money tied up until the inventory leaves the organization. On the other hand, inadequate levels of stock create failure to meet the customer demand. Inventory management involves the management of all respects relating to stockholding, with aim of providing the desired level of customer service.14什么是第三方物流Tlp is simply the use of an outside company to perform all or part of the firm’s materials management物料管理and product distribution function.优势:professionalism, effect of scale,cost efficiency15什么是逆向物流Reverse logistics is the process in which obsolete products and various materials are remade, regenerated and recycled. This includes such logistics activities as return of products, replacement of materials as well as reuse, disposal, reprocessing, maintenance and remaking of items.16. Why is inventory control activity critical 物流控制为什么重要It is because of the financial necessity of maintaining a sufficient supply of product to meet both customers' needs and manufacturing requirement.17. What are the important factors that should be taken into consideration in selecting plant and warehouse siteMarket factor and transportation factor.18. What is reverse distribution 逆向配送The handling of return goods.19What are the five basic modes in transportation systemThey are motor, rail, water, air and pipeline.20. What are the factors influencing transportation costsProduct-related including density, stow-ability, ease ro difficulty of handling and liability. Market-related factors including degree of competition, location of market, government regulation, freight traffic, seasonality of product movements and domestically or international transport.21. What are the three primary types of transportation documentsBills of lading, freight bills and shipping manifests.22. What are the transportation participantsThey are shipper; destination party-consignee; carrier and agents; government; Internet and the public.23 What are the basic functions of warehousing Warehousing has three basic functions: movement, storage, and information transfer.24. What are types of inventoryThey are cycle stock, in-transit stock, safety or buffer stock, speculative stock, seasonal stock, and dead stock.翻译1 Product is off-loaded from the receiving carrier at the warehouse’s inbound dock and identified byproduct code and quantity. Data about the product are entered into the WMS using bar codescanners, radio frequency data communication terminals, or manual keyboards. Weight, cube, and packager configuration of the product are known by matching the product code against an internal product file.产品在进站口从进货车上卸下,确认产品编码和数量;产品的数据利用条码扫描器、无线射频数据通信终端或人工方式键入WMS系统;通过产品编码检索内部产品文件,可以获知重量、尺码、包装方式等信息;The WMS splits the order judiciously for efficient order picking and schedules the order flow through the various areas of the warehouse so that the items arrive at the shipping dock as a complete order and in the proper sequence with other orders to be loaded onto a truck or railcar for delivery. •WMS系统可以将订单分解,采取有效地分拣方法,安排货物在仓库不同区域之间的移动,使得货物到达出库战时可以组成完整的订单货物,而且到达顺序合理,这样就可以被装上货车或火车进行运输;Orders for customers located within the same proximity are picked simultaneously to arrive at the shipping dock and truck stall at the same time. Estimates are made of cube and weight of the multiple customer orders to be placed oh a truck, container, or rail car. Color-coding themerchandise flowing from the different areas of the warehouse aids in assembling themerchandise common to an order and sequencing it onto the delivery vehicle for most efficient routing.•相邻客户的订单会一起拣取,这要求货物同时到达发货站台,货车也会同一时间到达;还要顾及货物的体积和重量,以安排装上同一部货车、集装箱或铁路车厢的货物;人们会用彩色标记画出来自仓库不同地区的商品流以便于汇集同一订单的货物,按顺序装上配送货车,按最佳路径进行配送;1. Logistics information system LIS is defined as the “people, equipment, and procedures used togather, sort, analyze, evaluate, and distribute needed, timely and accurate information to decision makers”.物流信息系统LIS被定义为“为决策者收集、挑选、分析、评估并发布所需要的、及时、准确的信息所用的人员、设备和程序”;2. Some of the more commonly implemented systems are used to support transportation management,warehousing management, and operations planning and scheduling.有些较为常见的系统用于运输和仓储管理,以及各种业务的计划和调度;3. With the analysis of data, they can know clearly how much of a certain material they need andestablish a long-term relationship with their suppliers.通过数据分析,企业可以清楚掌握物料采购数量,并与供应商建立长期的合作关系;4. The transport information system mainly include vehicle information management, drivermanagement, transportation business registration, transport planning arrangements, etc. 交通信息系统主要包括车辆资料管理、驾驶员管理、运输业务登记、运输计划安排等;5. All key figures relating to material movements involving current stocks and supplier consignmentstocks are updated according to inventory levels.所有有关当前库存和供应商寄售库存的信息都随着库存水平不断更新;6. Quality management information system refers to the analysis of suppliers, materials and customers,in order to ensure the quality information of enterprise management can be delivered andresponded effectively.质量管理信息系统是指对供应商、物料和客户进行分析,以确保企业管理的质量信息能够及时有效地传递,并得到快速响应;7. When the sales order system is on-line, customer credit and inventory levels can immediately beverified by the salesperson, which provides the salesperson with a competitive advantage over other salespersons without order entry systems.销售订单系统运行时,销售人员可以随时查询客户信用和库存水平;和其他没有订单输入系统的销售人员相比,这就使得该销售员更有竞争优势;“on-line” 在此意为“运转、运行”;8. The information systems in logistics are flexible tools for collecting, aggregating and analyzingdata from the operative applications such as purchasing, production, sales, inventory controlling and quality management information.物流信息系统是收集、汇总和分析应用数据如采购、生产、销售、库存控制和质量管理信息的灵活工具;9. For this reason, the information systems give companies planning data, in addition to retrieving andaggregating actual data.为此,除了检索和汇总的实际数据外,信息系统还为企业提供了计划数据;10. The information systems in logistics can be used on a variety of levels in the decision-makingprocess as a tool of planning, management and control.作为计划、管理和控制的工具,物流信息系统可用于各种决策过程;Ⅴ. Translate the following sentences into Chinese.1. A variety of logistics information systems have been designed and implemented for differentlogistics activities and strategic purposes.为了不同的物流活动,实现不同的战略目标,人们设计并使用了各种各样的物流信息系统;2. LIS can facilitate information sharing both within and between companies.物流信息系统可以促进企业内部和企业之间的信息共享;3. Every one in LIS can analyze and monitor the movements of others.物流信息系统中的每个成员都可以分析并跟踪其他成员的动态;4. The sales information system routinely records sales orders and provides the correspondingdocuments.销售信息系统定期记录销售订单,并提供相应单据;5. The comparison of planned data and actual data plays a vital part in the decision-makingprocess.将计划数据和实际数据进行比较对决策过程起着重要作用;Notes1. Many companies are beginning to better understand the need for logisticsinformation support, and as a result, they have begun to invest in technologies that enhancedecision-making capabilities for transportation management, warehousing management, and demand forecasting and planning.现在,很多企业开始更好地理解这一需求,因此开始投资那些能够提高运输管理、仓储管理、需求预测与计划等方面的决策能力的技术;2. Originally bar-codes stored data in the widths and spacings of printed parallel lines, but today they also come in patterns of dots, concentric circles, and hidden in images. 最初,条形码把数据储存在一组平行的、由条和空组成的直线上,但现在条形码也以圆点和同心圆的形式出现,有时甚至隐藏在图像里面;3. At present, the 1D bar-code is still mainly used for commodities in practice, so 1D bar-code is also called commodity bar-code.目前在商品上的应用仍以一维条形码为主,所以一维条形码又被称为商品条形码;4. Electronic data interchangeEDIis the process of using computers to exchange business documents between companies.电子数据交换EDI是指企业之间利用计算机交换商业文件的过程;5. The applications of EDI in logistics can reduce transaction time, which help maintain efficient inventory levels, and they also contribute to a better use of warehouse space, and less outstock problems.在物流中使用EDI可以缩短交易时间,这有助于维持最经济的库存水平,同时也有利于更好地利用仓库空间,减少脱销问题;6. If the changeover from traditional methods to EDI has not been made within some businesses, other companies dealing with them may have to use the more traditional methods.如果某些企业还没有从传统的文件交换方式转换为电子数据交换,那么与之有业务往来的企业也必须使用更为传统的方法;7. It provides reliable positioning, navigation, and timing services to worldwide users on a continuous basis in all weather, day and night. Anywhere on the earth has an unobstructed view of four or more GPS satellites.它可以在任何天气情况下夜以继日地向全世界各个地方的用户提供可靠的定位、导航和定时服务;任何地区都能观测到4颗以上GPS卫星;8. In logistics field, GPS has become a mainstay of transportation systems worldwide, providing navigation for aviation, ground, and maritime operations, and is playing an increasingly important role.在物流领域,GPS已成为全球运输系统的支柱,为航空、地面和海上活动提供导航服务,并发挥着越来越重要的作用;Ⅴ. Translate the following sentences into Chinese.1.The benefits of information technologies can be significant.信息技术带来的收益是巨大的;2. A bar-code is a machine-readable representation of information in a visual format on the surface.条形码是印在商品表面上的一组可见的、可用机器识别的、代表商品信息的符3. EDI allows for the ability to send and receive information at any time.电子数据交换允许在任何时候收发信息;4. Security is an important issue for companies using EDI.对于使用电子数据交换的企业来说,安全是一个重要问题;5. In logistics field, GPS has become a mainstay of transportation systems worldwide.在物流领域,GPS已成为全球运输系统的支柱;•物流需求计划系统包括逻辑相关的程序、决策规则以及把主生产作业计划转化为各个时间段的净存货需求的纪录,计划包含所有实施这种进度安排所需要的部件信息.• A materials requirement planning MRP system consists of a set of logically related procedures, decision rules, records designed to translate a master production schedule into time-phased net inventory requirements and the planned coverage of such requirements for each component item needed to implement this schedule.•订货成本是指增加库存的订购所花费的支出,不包括产品本身的成本支出.准备成本具体来说是指改变或调整一个生产或加工过程,以方便产品线的调整而花费的支出.•Ordering cost refers to the expense of placing an order for additional inventory and does not include the cost or expense of the product itself. Setup cost refers more specifically to the expense of changing or modifying a production or assembly process to facilitate product line changeovers. •Capital cost•Implicit value。
Chapter07a_Part1Chapter 7 A1. Welfare economics is the study ofa. the well-being of less fortunate people.b. welfare programs in the United States.c. the effect of income redistribution on work effort.d. how the allocation of resources affects economic well-being.2. The equilibrium of supply and demand in a marketa. maximizes the profits of producers.b. minimizes the costs incurred by consumers.c. maximizes the total benefits received by buyers and sellers.d. minimizes the expenditures of buyers.3. The area below a demand curve and above the price measuresa. total surplus.b. producer surplus.c. willingness to pay.d. consumer surplus.4. Willingness to pay measures thea. maximum amount that a buyer will pay for a good.b. amount a seller actually receives for a good minus the minimum amount the seller is willing to accept.c. maximum amount a buyer is willing to pay minus the minimum amount a seller is willing to accept.d. amount a buyer is willing to pay for a good minus the amount the buyer actually pays for it.5. If a consumer is willing and able to pay $15.50 for a particular good but the price of the good is $16.00, then thea. market must not be a perfectly competitive market.b. consumer would have consumer surplus of $0.50.c. consumer would not purchase the good and would not have any consumer surplus.d. consumer would increase his/her willingness and ability to pay by earning more.6. If Brock is willing to pay $500 for a new suit, but is able to buy the suit for $350, his consumer surplus isa. $850.b. $500.c. $350.d. $150.7. Sharon values a lawnmower at $300, but buys it for $200. Sharon’s willingness to pay isa. $500.b. $300.c. $200.d. $100.8. Consumer surplus is the70 ? Chapter 7/Consumers, Producers, and the Efficiency of Marketsa. quantity of a good consumers get free.b. total value of a good to a consumer.c. amount a consumer is willing to pay less the amount the consumer actually pays.d. amount a consumer has to pay less the amount the consumer was willing to pay.9. If you pay a price exactly equal to your willingness to pay, thena. you place little value on the good.b. your consumer surplus is $0.c. your consumer surplus is negative.d. your willingness to pay is less than your consumer surplus.10. Refer to the graph shown. When the price rises from P1 to P2, consumer surplusa. increases by an amount equal to A.b. decreases by an amount equal to C.c. decreases by an amount equal to B + C.d. increases by an amount equal to B + C.11. Consumer surplus equalsa. Value to buyers – Costs of sellers.b. Value to buyers – Amount paid by buyers.c. Amount received by sellers – Costs of sellers.d. Value to buyers – Amount paid by buyers + Amount received by sellers – Costs of sellers.12. Cost is a measure of thea. producer shortage.b. seller’s willingness to sell.c. seller’s producer surplus.d. seller’s willingness to buy.13. Producer surplus is thea. amount a seller is paid less the cost of production.b. cost to sellers of participating in a market.c. amount represented by the area under the supply curve.d. area under the supply curve to the left of the amount sold.Chapter 7/Consumers, Producers, and the Efficiency of Markets ? 7114. The marginal seller is the seller whoa. can produce at the lowest cost.b. has the greatest producer surplus.c. cannot compete with the other sellers in the market.d. would leave the market first if the price were any lower.15. Producer surplus is the areaa. under the supply curve.b. below the price and above the supply curve.c. between the supply and demand curves.d. under the demand curve, and above the price.72 ? Chapter 7/Consumers, Producers, and the Efficiency of Markets16. According to the graph shown, when the price is P2, producer surplus is equal toa. A.b. A + C.c. D + E.d. A + B + C.17. According to the graph shown, when the price falls from P2 to P1, producer surplusa. decreases by an amount equal to A.b. decreases by an amount equal to A + B.c. decreases by an amount equal to A + C.d. increases by an amount equal to A + B.18. Producer surplus measures thea. loss to sellers.b. well-being of sellers.c. well-being of society as a whole.d. well-being of buyers and sellers.19. Donald produces nails at a cost of $200 per ton. If he sells the nails for $500 per ton, his producer surplus isa. $700 per ton.b. $500 per ton.c. $300 per ton.d. $200 per ton.20. If Dale sells a shirt for $40, and his producer surplus from the sale is $23, his cost must have beena. $17.b. $23.c. $40.d. $63.21. We can say that the allocation of resources is efficient ifa. total surplus is maximized.b. consumer surplus is maximized.c. producer surplus is maximized.d. None of the above is correct.22. Total surplus in a market equalsa. Value to buyers – Amount paid by buyers.b. Value to buyers – Costs of sellers.c. Amount received by sellers – Costs of sellers.d. Amount received by sellers – Amount paid by buyers.Chapter 7/Consumers, Producers, and the Efficiency of Markets ? 7323. In the figure shown, at the market-clearing equilibrium, total surplus is represented by the areaa. A + B + C.b. A + B + D + F.c. A + B + C + D + E + F.d. A + B + C + D + E + F + G + H.74 ? Chapter 7/Consumers, Producers, and the Efficiency of Markets24. According to the graph, at quantities greater than the equilibrium quantity in a free market,a. the cost to sellers is equal to the value to buyers.b. the value to buyers is greater than the cost to sellers.c. the cost to sellers is greater than the value to buyers.d. producer surplus would be greater than consumer surplus.25. The “invisible hand” refers to thea. automatic maximization of consumer surplus in free markets.b. marketplace as a place where government looks out for the self-interests of individual participants in the market.c. equity that results from market forces allocating the goods produced in the market.d. marketplace guiding the self-interests of market participants into promoting general economic well-being.。
TEST BANKCHAPTER 7: DEMAND MANAGEMENT, ORDER MANAGEMENTAND CUSTOMER SERVICEMultiple Choice Questions (correct answers are bolded)1. The creation across the supply chain and its markets of a coordinated flow of demand is the definition of ___________.a. order cycleb. order managementc. demand managementd. supply chain management[LO 7.1: To explain demand management and demand forecasting models; Easy; Concept; AACSB Category 3: Analytical thinking]2. ___________ refers to finished goods that are produced prior to receiving a customer order.a. Make-to-stockb. Supply managementc. Make-to-orderd. Speculation[LO 7.1: To explain demand management and demand forecasting models; Easy; Concept; AACSB Category 3: Analytical thinking]3. ___________ refers to finished goods that are produced after receiving a customer order.a. Make-to-stockb. Supply managementc. Make-to-orderd. Postponement[LO 7.1: To explain demand management and demand forecasting models; Easy; Concept; AACSB Category 3: Analytical thinking]4. Which of the following is not a basic type of demand forecasting model?a. exponential smoothingb. cause and effectc. judgmentald. time series[LO 7.1: To explain demand management and demand forecasting models; Moderate; Synthesis; AACSB Category 3: Analytical thinking]5. Surveys and analog techniques are examples of ___________ forecasting.a. cause and effectb. time seriesc. exponential smoothingd. judgmental[LO 7.1: To explain demand management and demand forecasting models; Moderate; Application; AACSB Category 3: Analytical thinking]6. An underlying assumption of ___________ forecasting is that future demand is dependent on past demand.a. trial and errorb. time seriesc. judgmentald. cause and effect[LO 7.1: To explain demand management and demand forecasting models; Moderate; Concept; AACSB Category 3: Analytical thinking]7. Which forecasting technique assumes that one or more factors are related to demand and that this relationship can be used to estimate future demand?a. exponential smoothingb. judgmentalc. cause and effectd. time series[LO 7.1: To explain demand management and demand forecasting models; Moderate; Concept; AACSB Category 3: Analytical thinking]8. Which forecasting technique tends to be appropriate when there is little or no historical data?a. exponential smoothingb. judgmentalc. time seriesd. cause and effect[LO 7.1: To explain demand management and demand forecasting models; Moderate; Application; AACSB Category 3: Analytical thinking]9. ___________ suggests that supply chain partners will be working from a collectively agreed-to single demand forecast number as opposed to each member working off its own demand forecast projection.a. Supply chain orientationb. Collaborative planning, forecasting, and replenishment (CPFR) conceptc. Order managementd. Supply chain analytics[LO 7.1: To explain demand management and demand forecasting models; Easy; Concept; AACSB Category 3: Analytical thinking]10. ___________ refers to the management of various activities associated with the order cycle.a. Logisticsb. Order processingc. Demand managementd. Order management[LO 7.2: To examine the order cycle and its four components; Easy; Concept; AACSB Category3: Analytical thinking]11. The order cycle is ___________.a. the time that it takes for a check to clearb. the time that it takes from when a customer places an order until the selling firm receives the orderc. also called the replenishment cycled. also called the vendor cycle[LO 7.2: To examine the order cycle and its four components; Moderate; Concept; AACSB Category3: Analytical thinking]12. The order cycle is composed of each of the following except:a. order retrieval.b. order delivery.c. order picking and assembly.d. order transmittal.[LO 7.2: To examine the order cycle and its four components; Difficult; Synthesis; AACSB Category 3: Analytical thinking]13. Which of the following statements is false?a. Some organizations have expanded the order management concept to include the length of time it takes for an organization to receive payment for an order.b. The order cycle should be analyzed in terms of total cycle time and cycle time variability.c. Order management has been profoundly impacted by advances in information systems.d. Order management is synonymous with order cycle.[LO 7.2: To examine the order cycle and its four components; Difficult; Synthesis; AACSB Category 3: Analytical thinking]14. Order transmittal is ___________.a. the series of events that occurs from the time a customer places an order and the time the customer receives the orderb. the series of events that occurs between the time a customer places an order and the time the seller receives the orderc. the series of events that occurs between the time a customer perceives the need for a product and the time the seller receives the orderd. the series of events that occurs between the time a customer places an order and the time the order cycle begins[LO 7.2: To examine the order cycle and its four components; Moderate; Concept; AACSB Category 3: Analytical thinking]15. In general, there are ___________ possible ways to transmit orders.a. threeb. fourc. fived. six[LO 7.2: To examine the order cycle and its four components; Moderate; Application; AACSB Category 3: Analytical thinking]16. ___________ and electronic ordering are order transmittal techniques that have emerged over the last 30 years.a. In-personb. Mailc. Faxd. Telephone[LO 7.2: To examine the order cycle and its four components; Easy; Application; AACSB Category 3: Analytical thinking]17. What is the second phase of the order cycle?a.order transmittalb.order processingc.order picking and assemblyd.order delivery[LO 7.2: To examine the order cycle and its four components; Moderate; Synthesis; AACSB Category 3: Analytical thinking]18. ___________ refers to the time from when the seller receives an order until an appropriate location is authorized to fill the order.a. Order processingb. Order cyclec. Order managementd. Order transmittal[LO 7.2: To examine the order cycle and its four components; Moderate; Concept; AACSB Category 3: Analytical thinking]19. Classifying orders according to pre-established guidelines so that a company can prioritize how orders are to be filled refers to ___________.a. order fill rateb. order managementc. order processingd. order triage[LO 7.2: To examine the order cycle and its four components; Moderate; Concept; AACSB Category 3: Analytical thinking]20. Order picking and assembly is ___________.a. the final stage of the order cycleb. the most important component of the order cyclec. the order cycle component that follows order processingd. the order cycle component that follows order transmittal[LO 7.2: To examine the order cycle and its four components; Moderate; Synthesis; AACSB Category 3: Analytical thinking]21. The text suggests that ___________ often represents the best opportunity to improve the effectiveness and efficiency of an order cycle.a. order transmittalb. order picking and assemblyc. order deliveryd. order processing[LO 7.2: To examine the order cycle and its four components; Difficult; Synthesis; AACSB Category 3: Analytical thinking]22. Which of the following is not a characteristic of contemporary voice-based order picking systems?a. easily disrupted by other noisesb. better voice qualityc. more powerfuld. less costly[LO 7.2: Order Management; Difficult; Synthesis; AACSB Category 3: Analytical thinking]23. Which of the following is not a benefit of voice-based order picking?a. fewer picking errorsb. improved productivityc. minimal training time to learn the technologyd. fewer employee accidents[LO 7.2: To examine the order cycle and its four components; Difficult; Synthesis; AACSB Category 3: Analytical thinking]24. The final phase of the order cycle is called order ___________.a. picking and assemblyb. deliveryc. receivingd. replenishment[LO 7.2: To examine the order cycle and its four components; Moderate; Synthesis; AACSB Category 3: Analytical thinking]25. The time span within which an order must arrive refers to ___________.a. transit time reliabilityb. order deliveryc. delivery windowd. transit time[LO 7.2: To examine the order cycle and its four components; Moderate; Concept; AACSB Category 3: Analytical thinking]26. A commonly used rule of thumb is that it costs approximately ___________ times as much to get a new customer as it does to keep an existing customer.a. threeb. fourc. fived. six[LO 7.3: To understand the four dimensions of customer service as they pertain to logistics; Moderate; Application; AACSB Category 3: Analytical thinking]27. An unhappy customer will tell ___________ other people about her/his unhappiness.a. sevenb. ninec. twelved. fifteen[LO 7.3: To understand the four dimensions of customer service as they pertain to logistics; Moderate; Application; AACSB Category 3: Analytical thinking]28. The ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience is the definition of ___________.a. customer serviceb. the order cyclec. a perfect orderd. customer satisfaction[LO 7.3: To understand the four dimensions of customer service as they pertain to logistics; Moderate; Concept; AACSB Category 3: Analytical thinking]29. The order cycle is an excellent example of the ___________ dimension of customer service.a. timeb. conveniencec. dependabilityd. communication[LO 7.3: To understand the four dimensions of customer service as they pertain to logistics; Moderate; Application; AACSB Category 3: Analytical thinking]30. The percentage of orders that can be completely and immediately filled from existing stock is the ___________ rate.a. optimal inventoryb. order cyclec. perfect orderd. order fill[LO 7.3: To understand the four dimensions of customer service as they pertain to logistics; Easy; Concept; AACSB Category 3: Analytical thinking]31. What component of customer service focuses on the ease of doing business with a seller?a. convenienceb. dependabilityc. timed. communication[LO 7.3: To understand the four dimensions of customer service as they pertain to logistics; Easy; Concept; AACSB Category 3: Analytical thinking]32. What are multichannel marketing systems?a. channels that have multiple intermediaries between the producer and the consumerb. separate marketing channels that serve an individual customerc. the same thing as horizontal marketing systemsd. channels that combine horizontal and vertical marketing systems[LO 7.3: To understand the four dimensions of customer service as they pertain to logistics; Moderate; Concept; AACSB Category 3: Analytical thinking]33. Objectives should be SMART—that is, ___________, measurable, achievable, realistic, and timely.a. specificb. strategicc. staticd. striving[LO 7.4: To familiarize you with select managerial issues associated with customer service; Moderate; Application; AACSB Category 3: Analytical thinking]34. Which of the following statements is false?a. Goals tend to be broad, generalized statements regarding the overall results that the firm is trying to achieve.a. Objectives are more specific than goals.c. A central element to the establishment of customer service goals and objectives is determining the customer’s viewpoint.d. Objectives should be specific, measurable, achievable, and responsive.[LO 7.4: To familiarize you with select managerial issues associated with customer service; Difficult; Synthesis; AACSB Category 3: Analytical thinking]35. ___________ refers to a process that continuously identifies, understands, and adapts outstanding processes inside and outside an organization.a. Environmental scanningb. Quality managementc. Benchmarkingd. Continuous improvement[LO 7.4: To familiarize you with select managerial issues associated with customer service; Moderate; Concept; AACSB Category 3: Analytical thinking]36. ___________ is the process of taking corrective action when measurements indicate that the goals and objectives of customer service are not being achieved.a. Benchmarkingb. Leadershipc. Controld. Managing[LO 7.4: To familiarize you with select managerial issues associated with customer service; Moderate; Concept; AACSB Category 3: Analytical thinking]37. Which statement about measuring customer service is true?a. Firms should choose those aspects of customer service that are easiest to measure.b. Order cycle time is the most commonly used customer service measure.c. Firms should use as many customer service measures as they can.d. It is possible for organizations to use only one customer service metric.[LO 7.4: To familiarize you with select managerial issues associated with customer service; Difficult; Synthesis; AACSB Category 3: Analytical thinking]38. ___________ refers to the allocation of revenues and costs to customer segments or individual customers to calculate the profitability of the segments or customers.a. Customer profitability analysisb. Net present valuec. Customer lifetime valued. Activity-based costing (ABC)[LO 7.4: To familiarize you with select managerial issues associated with customer service; Easy; Concept; AACSB Category 3: Analytical thinking]39. Which of the following statements is false?a. The service recovery paradox is where a customer holds the responsible company in higher regard after the service recovery than if a service failure had not occurred in the first place.b. A set formula that companies should follow for service recovery exists.c. One service recovery guideline involves fair treatment for customers.d. Service recovery refers to a process for returning a customer to a state of satisfaction after a service or product has failed to live up to expectations.[LO 7.4: To familiarize you with select managerial issues associated with customer service; Difficult; Synthesis; AACSB Category 3: Analytical thinking]True-False Questions1.Demand management is important because efficient and effective supply chains have learnedto match both supply and demand. (True)[LO: Beginning of the chapter material; Moderate; Application; AACSB Category 3: Analytical thinking]2.In make-to-order situations, finished goods are produced after receiving a customer order.(True)[LO 7.1: To explain demand management and demand forecasting models; Easy; Concept; AACSB Category 3: Analytical thinking]3.Simple moving averages and weighted moving averages are examples of judgmentalforecasting. (False)[LO 7.1: To explain demand management and demand forecasting models; Moderate; Application; AACSB Category 3: Analytical thinking]4.Judgmental forecasting is appropriate when there is little or no historical data. (True)[LO 7.1: To explain demand management and demand forecasting models; Moderate; Application; AACSB Category 3: Analytical thinking]5.Forecasting accuracy refers to the relationship between the actual and forecasted demand.(True)[LO 7.1: To explain demand management and demand forecasting models; Easy; Concept; AACSB Category 3: Analytical thinking]6.Demand chain management is where supply chain partners share planning and forecastingdata to better match up supply and demand. (False)[LO 7.1: To explain demand management and demand forecasting models; Moderate; Concept; AACSB Category 3: Analytical thinking]7.In general terms, order management refers to management of the various activities associatedwith the order cycle. (True)[LO 7.2: To examine the order cycle and its four components; Easy; Concept; AACSB Category 3: Analytical thinking]8.The order cycle is usually the time from when a customer places an order to when the firmreceives the order. (False)[LO 7.2: To examine the order cycle and its four components; Moderate; Concept; AACSB Category 3: Analytical thinking]9.There are four possible ways to transmit orders. (False)[LO 7.2: To examine the order cycle and its four components; Moderate; Application; AACSB Category 3: Analytical thinking]10.Order information is checked for completeness and accuracy in the order processingcomponent of the order cycle. (True)[LO 7.2: To examine the order cycle and its four components; Moderate; Synthesis; AACSB Category 3: Analytical thinking]11.The order triage function refers to correcting mistakes that may occur with order picking.(False)[LO 7.2: To examine the order cycle and its four components; Moderate; Concept; AACSB Category 3: Analytical thinking]12.A commonsense approach is to fill an order from the facility location that is closest to thecustomer, with the idea that this should generate lower transportation costs as well as ashorter order cycle time. (True)[LO 7.2: To examine the order cycle and its four components; Easy; Application; AACSB Category 3: Analytical thinking]13.Order processing often represents the best opportunity to improve the effectiveness andefficiency of the order cycle. (False)[LO 7.2: To examine the order cycle and its four components; Moderate; Application; AACSB Category 3: Analytical thinking]14.Travel time accounts for a majority of an order picker’s total pick time. (True)[LO 7.2: To examine the order cycle and its four components; Moderate; Synthesis; AACSB Category 3: Analytical thinking]15.Pick-to-light technology is an order picking technique that has grown in popularity in recentyears. (True)[LO 7.2: To examine the order cycle and its four components; Moderate; Application; AACSB Category 3: Analytical thinking]16.Order retrieval is the final phase of the order cycle. (False)[LO 7.2: To examine the order cycle and its four components; Moderate; Synthesis; AACSB Category 3: Analytical thinking]17.A key change in the order delivery component of the order cycle is that more and moreshippers are emphasizing both the elapsed transit time and transit time variability. (True) [LO 7.2: To examine the order cycle and its four components; Moderate; Application; AACSB Category 3: Analytical thinking]18.It costs about five times as much to get a new customer as it does to keep an existingcustomer. (True)[LO 7.3: To understand the four dimensions of customer service as they pertain to logistics; Easy; Application; AACSB Category 3: Analytical thinking]19.Consumers are demanding about the same levels of service today as in years past. (False) [LO 7.3: To understand the four dimensions of customer service as they pertain to logistics; Moderate; Synthesis; AACSB Category 3: Analytical thinking]20.The increased use of vendor quality-control programs necessitates higher levels of customerservice. (True)[LO 7.3: To understand the four dimensions of customer service as they pertain to logistics; Moderate; Synthesis; AACSB Category 3: Analytical thinking]21.Customer service can be defined as the ability of logistics management to satisfy users interms of quality, dependability, communication, and convenience. (False)[LO 7.3: To understand the four dimensions of customer service as they pertain to logistics; Moderate; Concept; AACSB Category 3: Analytical thinking]22.Dependability consists of consistent order cycles, safe delivery, and complete delivery.(True)[LO 7.3: To understand the four dimensions of customer service as they pertain to logistics; Moderate; Synthesis; AACSB Category 3: Analytical thinking]panies today will not accept slower order cycles in exchange for higher order cycleconsistency. (False)[LO 7.3: To understand the four dimensions of customer service as they pertain to logistics; Moderate; Synthesis; AACSB Category 3: Analytical thinking]24.Order fill rate is the percentage of orders that can be completely and immediately filled fromexisting stock. (True)[LO 7.3: To understand the four dimensions of customer service as they pertain to logistics; Easy; Concept; AACSB Category 3: Analytical thinking]25.Text messaging and the Internet have lessened the need for telephone interaction and face-to-face contact between seller and customer. (False)[LO 7.3: To understand the four dimensions of customer service as they pertain to logistics; Moderate; Synthesis; AACSB Category 3: Analytical thinking]26.The convenience component of customer service focuses on the ease of doing business with aseller. (True)[LO 7.3: To understand the four dimensions of customer service as they pertain to logistics; Easy; Concept; AACSB Category 3: Analytical thinking]27.Today’s customer likes to have multiple purchasing options at her/his disposal, andorganizations have responded by developing hybrid marketing channels—that is, separate marketing channels to serve an individual customer. (False)[LO 7.3: To understand the four dimensions of customer service as they pertain to logistics; Moderate; Concept; AACSB Category 3: Analytical thinking]28.Goals are the means by which objectives are achieved. (False)[LO 7.4: To familiarize you with select managerial issues associated with customer service; Moderate; Concept; AACSB Category 3: Analytical thinking]29.Objectives should be specific, measurable, achievable, realistic, and timely. (True)[LO 7.4: To familiarize you with select managerial issues associated with customer service; Moderate; Synthesis; AACSB Category 3: Analytical thinking]30.Continuous improvement refers to a process that continuously identifies, understands, andadapts outstanding processes found inside and outside an organization. (False)[LO 7.4: To familiarize you with select managerial issues associated with customer service; Moderate; Concept; AACSB Category 3: Analytical thinking]31.Benchmarking should only involve numerical comparisons of relevant metrics. (False) [LO 7.4: To familiarize you with select managerial issues associated with customer service; Moderate; Synthesis; AACSB Category 3: Analytical thinking]32.The nature of the product can affect the level of customer service that should be offered.(True)[LO 7.4: To familiarize you with select managerial issues associated with customer service; Moderate; Synthesis; AACSB Category 3: Analytical thinking]33.A product just being introduced needs a different level of service support than one that is in amature or declining market stage. (True)[LO 7.4: To familiarize you with select managerial issues associated with customer service; Moderate; Synthesis; AACSB Category 3: Analytical thinking]34.Leadership is the process of taking corrective action when measurements indicate that thegoals and objectives of customer service are not being achieved. (False)[LO 7.4: To familiarize you with select managerial issues associated with customer service; Moderate; Concept; AACSB Category 3: Analytical thinking]35.The customer service metrics that are chosen should be relevant and important from thecustomer’s perspective. (True)[LO 7.4: To familiarize you with select managerial issues associated with customer service; Moderate; Synthesis; AACSB Category 3: Analytical thinking]36.It is possible for organizations to use only one customer service metric to measure customerservice. (True)[LO 7.4: To familiarize you with select managerial issues associated with customer service; Easy; Application; AACSB Category 3: Analytical thinking37.Customer profitability analysis explicitly recognizes that all customers are not the same andthat some customers are more valuable than others to an organization. (True)[LO 7.4: To familiarize you with select managerial issues associated with customer service; Moderate; Concept; AACSB Category 3: Analytical thinking]38.Customer profitability analysis is grounded in traditional accounting cost allocation methods.(False)[LO 7.4: To familiarize you with select managerial issues associated with customer service; Moderate; Application; AACSB Category 3: Analytical thinking]39.Poor customer experiences cost U.S. business in excess of $75 billion per year. (False) [LO 7.4: To familiarize you with select managerial issues associated with customer service; Moderate; Synthesis; AACSB Category 3: Analytical thinking]40.In the service recovery paradox, a customer holds the responsible company in higher regardafter the service than if a service failure had not occurred in the first place. (True)[LO 7.4: To familiarize you with select managerial issues associated with customer service; Moderate; Application; AACSB Category 3: Analytical thinking]。
Chapter 7Demand Forecasting in a Supply ChainTrue/False1. The forecast of demand forms the basis for all strategic and planning decisions ina supply chain.Answer: TrueDifficulty: Moderate2. Throughout the supply chain, all pull processes are performed in anticipation ofcustomer demand, whereas all push processes are performed in response tocustomer demand.Answer: FalseDifficulty: Easy3. For pull processes, a manager must forecast what customer demand will be inorder to plan the level of available capacity and inventory.Answer: TrueDifficulty: Moderate4. For push processes, a manager must forecast what customer demand will be inorder to plan the level of available capacity and inventory.Answer: FalseDifficulty: HardThe resulting forecast accuracy enables supply chains to be both moreresponsive and more efficient in serving their customers.5. The result when each stage in the supply chain makes its own separate forecastis often a match between supply and demand, because these forecasts are often very different.Answer: FalseDifficulty: Moderate6. When all stages of a supply chain produce a collaborative forecast, it tends to bemuch more accurate.Answer: TrueDifficulty: Easy7. Leaders in many supply chains have started moving toward collaborativeforecasting to improve their ability to match supply and demand.Answer: TrueDifficulty: Moderate8. Mature products with stable demand are usually the most difficult to forecast.Answer: FalseDifficulty: Moderate9. Forecasting and the accompanying managerial decisions are extremely difficultwhen either the supply of raw materials or the demand for the finished product is highly variable.Answer: TrueDifficulty: Easy10. Forecasts are always right.Answer: FalseDifficulty: Easy11. Forecasts should include both the expected value of the forecast and a measureof forecast error.Answer: TrueDifficulty: Moderate12. Long-term forecasts are usually more accurate than short-term forecasts.Answer: FalseDifficulty: Moderate13. Aggregate forecasts are usually more accurate than disaggregate forecasts, asthey tend to have a smaller standard deviation of error relative to the mean.Answer: TrueDifficulty: Moderate14. In general, the further up the supply chain a company is (or the further they arefrom the consumer), the smaller the distortion of information they receive.Answer: FalseDifficulty: Easy15. Collaborative forecasting based on sales to the end customer can helpenterprises further up the supply chain reduce forecast error.Answer: TrueDifficulty: Moderate16. Qualitative forecasting methods are most appropriate when there is goodhistorical data available or when experts do not have market intelligence that iscritical in making the forecast.Answer: FalseDifficulty: Moderate17. Time series forecasting methods are based on the assumption that past demandhistory is a good indicator of future demand.Answer: TrueDifficulty: Easy18. Time series forecasting methods are the most difficult methods to implement.Answer: FalseDifficulty: Moderate19. Causal forecasting methods find a correlation between demand andenvironmental factors and use estimates of what environmental factors will be to forecast future demand.Answer: TrueDifficulty: Moderate20. Simulation forecasting methods imitate the consumer choices that give rise todemand to arrive at a forecast.Answer: TrueDifficulty: Moderate21. The objective of forecasting is to filter out the random component (noise) andestimate the systematic component.Answer: TrueDifficulty: Moderate22. The forecast error measures the difference between the forecast and theestimate.Answer: FalseDifficulty: Easy23. The goal of any forecasting method is to predict the systematic component ofdemand and estimate the random component.Answer: TrueDifficulty: Moderate24. A static method of forecasting assumes that the estimates of level, trend, andseasonality within the systematic component vary as new demand is observed.Answer: FalseDifficulty: Easy25. In adaptive forecasting, the estimates of level, trend, and seasonality are updatedafter each demand observation.Answer: TrueDifficulty: Moderate26. The moving average forecast method is used when demand has an observabletrend or seasonality.Answer: FalseDifficulty: ModerateMultiple Choice1. The basis for all strategic and planning decisions in a supply chain comes froma. the forecast of demand.b. sales targets.c. profitability projections.d. production efficiency goals.e. all of the aboveAnswer: aDifficulty: Easy2. For push processes, a manager must forecast what customer demand will be inorder toa. plan the service level.b. plan the level of available capacity and inventory.c. plan the level of productivity.d. plan the level of production.e. none of the aboveAnswer: dDifficulty: Moderate3. For pull processes, a manager must forecast what customer demand will be inorder toa. plan the service level.b. plan the level of available capacity and inventory.c. plan the level of productivity.d. plan the level of production.e. none of the aboveAnswer: bDifficulty: Moderate4. The result of each stage in the supply chain making its own separate forecast isa. an accurate forecast.b. a more accurate forecast.c. a match between supply and demand.d. a mismatch between supply and demand.e. none of the aboveAnswer: dDifficulty: Moderate5. When all stages of a supply chain produce a collaborative forecast, it tends to bea. much more detailed.b. much more complex.c. much more accurate.d. much more flexible.e. all of the aboveAnswer: cDifficulty: Moderate6. The resulting accuracy of a collaborative forecast enables supply chains to bea. more responsive but less efficient in serving their customers.b. both more responsive and more efficient in serving their customers.c. less responsive but less efficient in serving their customers.d. both less responsive and less efficient in serving their customers.e. None of the above are true.Answer: bDifficulty: Moderate7. Leaders in many supply chains have started movinga. toward independent forecasting to improve their ability to match supplyand demand.b. toward consecutive forecasting to improve their ability to match supplyand demand.c. toward sequential forecasting to improve their ability to match supply anddemand.d. toward collaborative forecasting to improve their ability to match supplyand demand.e. None of the above are true.Answer: dDifficulty: Moderate8. Production can utilize forecasts to make decisions concerninga. scheduling.b. sales-force allocation.c. promotions.d. new product introduction.e. budgetary planning.Answer: aDifficulty: Moderate9. Marketing can utilize forecasts to make decisions concerninga. scheduling.b. promotions.c. inventory control.d. aggregate planning.e. purchasing.Answer: bDifficulty: easy10. Finance can utilize forecasts to make decisions concerninga. scheduling.b. promotions.c. plant/equipment investment.d. aggregate planning.e. purchasing.Answer: aDifficulty: Moderate11. Personnel can utilize forecasts to make decisions concerninga. scheduling.b. promotions.c. plant/equipment investment.d. workforce planning.e. purchasing.Answer: bDifficulty: Moderate12. Mature products with stable demanda. are usually easiest to forecast.b. are usually hardest to forecast.c. cannot be forecast.d. do not need to be forecast.e. none of the aboveAnswer: aDifficulty: Easy13. When either the supply of raw materials or the demand for the finished product ishighly variable, forecasting and the accompanying managerial decisionsa. are extremely simple.b. are relatively straightforward.c. are extremely difficult.d. should not be attempted.e. none of the aboveAnswer: cDifficulty: Easy14. One of the characteristics of forecasts isa. forecasts are always right.b. forecasts are always wrong.c. short-term forecasts are usually less accurate than long-term forecasts.d. long-term forecasts are usually more accurate than short-term forecasts.e. none of the aboveAnswer: bDifficulty: Moderate15. One of the characteristics of forecasts isa. aggregate forecasts are usually less accurate than disaggregate forecasts.b. disaggregate forecasts are usually more accurate than aggregate forecasts.c. short-term forecasts are usually less accurate than long-term forecasts.d. long-term forecasts are usually less accurate than short-term forecasts.e. none of the aboveAnswer: dDifficulty: Moderate16. One of the characteristics of forecasts isa. aggregate forecasts are usually more accurate than disaggregate forecasts.b. disaggregate forecasts are usually more accurate than aggregate forecasts.c. short-term forecasts are usually less accurate than long-term forecasts.d. long-term forecasts are usually more accurate than short-term forecasts.e. none of the aboveAnswer: aDifficulty: Moderate17. Forecasts are always wrong and thereforea. should include both the expected value of the forecast and a measure offorecast error.b. should not include both the expected value of the forecast and a measureof forecast error.c. should only be used when there are no accurate estimates.d. should be missing the expected value of the forecast and a measure offorecast error.e. none of the aboveAnswer: aDifficulty: Easy18. Long-term forecasts are usually less accurate than short-term forecasts becausea. short-term forecasts have a larger standard deviation of error relative tothe mean than long-term forecasts.b. short-term forecasts have more standard deviation of error relative to themean than long-term forecasts.c. long-term forecasts have a smaller standard deviation of error relative tothe mean than short-term forecasts.d. long-term forecasts have a larger standard deviation of error relative tothe mean than short-term forecasts.e. none of the aboveAnswer: dDifficulty: Moderate19. Aggregate forecasts are usually more accurate than disaggregate forecastsbecausea. aggregate forecasts tend to have a larger standard deviation of errorrelative to the mean.b. aggregate forecasts tend to have a smaller standard deviation of errorrelative to the mean.c. disaggregate forecasts tend to have a smaller standard deviation of errorrelative to the mean.d. disaggregate forecasts tend to have less standard deviation of errorrelative to the mean.e. none of the aboveAnswer: bDifficulty: Easy20. In general, the further up the supply chain a company is (or the further they arefrom the consumer),a. the greater the distortion of information they receive.b. the smaller the distortion of information they receive.c. the information they receive is more accurate.d. the information they receive is more useful.e. none of the aboveAnswer: aDifficulty: Moderate21. Which of the following is not a forecasting method?a. qualitativeb. time seriesc. causald. simulatione. All of the above are forecasting methods.Answer: eDifficulty: Moderate22. Forecasting methods that are primarily subjective and rely on human judgmentare known asa. qualitative forecasting methods.b. time series forecasting methods.c. causal forecasting methods.d. simulation forecasting methods.e. none of the aboveAnswer: aDifficulty: Moderate23. Forecasting methods that use historical demand to make a forecast are knownasa. qualitative forecasting methods.b. time series forecasting methods.c. causal forecasting methods.d. simulation forecasting methods.e. none of the above.Answer: bDifficulty: Moderate24. Forecasting methods that assume that the demand forecast is highly correlatedwith certain factors in the environment (e.g., the state of the economy, interestrates, etc.) to make a forecast are known asa. qualitative forecasting methods.b. time series forecasting methods.c. causal forecasting methods.d. simulation forecasting methods.e. none of the aboveAnswer: cDifficulty: Moderate25. Forecasting methods that imitate the consumer choices that give rise to demandto arrive at a forecast are known asa. qualitative forecasting methods.b. time series forecasting methods.c. causal forecasting methods.d. simulation forecasting methods.e. none of the aboveAnswer: dDifficulty: Moderate26. Qualitative forecasting methods are most appropriate whena. there is good historical data available.b. there is little historical data available.c. experts do not have critical market intelligence.d. forecasting demand into the near future.e. trying to achieve a high level of detail.Answer: bDifficulty: Moderate27. Time series forecasting methods are most appropriate whena. there is little historical data available.b. the basic demand pattern varies significantly from one year to the next.c. the basic demand pattern does not vary significantly from one year to thenext.d. experts have critical market intelligence.e. forecasting demand several years into the future.Answer: cDifficulty: Hard28. Which forecasting methods are the simplest to implement and can serve as agood starting point for a demand forecast?a. qualitative forecasting methodsb. time series forecasting methodsc. causal forecasting methodsd. simulation forecasting methodse. none of the aboveAnswer: bDifficulty: Moderate29. Which of the following is correct?a. Observed demand (O) = Level component (L) + Random component (R)b. Observed demand (O) = Seasonal component (S) + Random component(R)c. Observed demand (O) = Systematic component (S) + Trend component(T)d. Observed demand (O) = Systematic component (S) + Randomcomponent (R)e. Observed demand (O) = Trend component (T) + Random component (R)Answer: dDifficulty: Easy30. Which of the following is not a step to help an organization perform effectiveforecasting?a. Understand the objective of forecasting.b. Integrate demand planning and forecasting throughout the supply chain.c. Understand and identify customer segments.d. Identify and understand supplier requirements.e. Determine the appropriate forecasting technique.Answer: dDifficulty: Moderate31. The goal of any forecasting method is toa. predict the random component of demand and estimate the systematiccomponent.b. predict the systematic component of demand and estimate the randomcomponent.c. predict the seasonal component of demand and estimate the randomcomponent.d. predict the random component of demand and estimate the seasonalcomponent.e. predict the trend component of demand and estimate the randomcomponent.Answer: bDifficulty: Moderate32. The multiplicative form of the systematic component of demand is shown asa. level × trend × seasonal factor.b. level + trend + seasonal factor.c. (level + trend) × seasonal factor.d. level × (trend + seasonal factor).e. (level × trend) + seasonal factor.Answer: aDifficulty: Easy33. The additive form of the systematic component of demand is shown asa. level × trend × seasonal factor.b. level + trend + seasonal factor.c. (level + trend) × seasonal factor.d. level × (trend + seasonal factor).e. (level × trend) + seasonal factor.Answer: bDifficulty: Easy34. The mixed form of the systematic component of demand is shown asa. level × trend × seasonal factor.b. level + trend + seasonal factor.c. (level + trend) × seasonal factor.d. level × (trend + seasonal factor).e. (level × trend) + seasonal factor.Answer: cDifficulty: Hard35. Which of the following is not a necessary step to estimate the three parameters—level, trend, and seasonal factors of the systematic component of demand?a. Deseasonalize demand and run linear regression to estimate level andtrend.b. Estimate seasonal factors.c. Remove the trend factor of demand and run linear regression to estimateseasonal factors.d. All of the above are steps.e. None of the above are steps.Answer: cDifficulty: Moderate36. A static method of forecastinga. assumes that the estimates of level, trend, and seasonality within thesystematic component do not vary as new demand is observed.b. assumes that the estimates of level, trend, and seasonality within thesystematic component vary as new demand is observed.c. the estimates of level, trend, and seasonality are updated after eachdemand observation.d. All of the above are true.e. None of the above are true.Answer: aDifficulty: Easy37. In adaptive forecastinga. there is an assumption that the estimates of level, trend, and seasonalitywithin the systematic component do not vary as new demand is observed.b. the estimates of level, trend, and seasonality within the systematiccomponent are not adjusted as new demand is observed.c. the estimates of level, trend, and seasonality are updated after each demandobservation.d. All of the above are true.e. None of the above are true.Answer: cDifficulty: Easy38. The moving average forecast method is used whena. demand has observable trend or seasonality.b. demand has no observable trend or seasonality.c. demand has observable trend and seasonality.d. demand has no observable level or seasonality.e. none of the aboveAnswer: bDifficulty: Moderate39. The simple exponential smoothing forecast method is appropriate whena. demand has observable trend or seasonality.b. demand has no observable trend or seasonality.c. demand has observable trend and seasonality.d. demand has no observable level or seasonality.e. none of the aboveAnswer: bDifficulty: Moderate40. The trend corrected exponential smoothing (Holt’s Model) forecast method isappropriate whena. demand has observable trend or seasonality.b. demand has no observable trend or seasonality.c. demand has observable trend but no seasonality.d. demand has no observable level or seasonality.e. none of the aboveAnswer: cDifficulty: Moderate41. The tr end and seasonality corrected exponential smoothing (Winter’s Model)forecast method is appropriate whena. demand has observable trend, level, and seasonality.b. demand has no observable trend or seasonality.c. demand has observable trend but no seasonality.d. demand has no observable level or seasonality.e. none of the aboveAnswer: aDifficulty: Moderate42. Managers perform a thorough error analysis on a forecast for which of thefollowing key reasons?a. To establish a closely linked systematic forecasting method to accuratelypredict the level season component of demand.b. To determine whether the current forecasting method is accuratelypredicting the systematic component of demand.c. In order to develop contingency plans that account for forecast error.d. all of the abovee. b and c onlyAnswer: eDifficulty: Moderate43. The measure of forecast error where the amount of error of each forecast issquared and then an average is calculated isa. mean squared error (MSE).b. mean absolute deviation (MAD).c. mean absolute percentage error (MAPE).d. bias.e. the tracking signal.Answer: aDifficulty: Moderate44. The measure of forecast error where the absolute amount of error of eachforecast is averaged isa. mean squared error (MSE).b. mean absolute deviation (MAD).c. mean absolute percentage error (MAPE).d. bias.e. the tracking signal.Answer: bDifficulty: Moderate45. The measure of forecast error where the average absolute error of each forecastis shown as a percentage of demand isa. mean squared error (MSE).b. mean absolute deviation (MAD).c. mean absolute percentage error (MAPE).d. bias.e. the tracking signal.Answer: cDifficulty: Hard46. The measure of whether a forecast method consistently over- or underestimatesdemand isa. mean squared error (MSE).b. mean absolute deviation (MAD).c. mean absolute percentage error (MAPE).d. bias.e. the tracking signal.Answer: dDifficulty: Moderate47. The measure of how significantly a forecast method consistently over- orunderestimates demand isa. mean squared error (MSE).b. mean absolute deviation (MAD).c. mean absolute percentage error (MAPE).d. bias.e. the tracking signal.Answer: eDifficulty: HardEssay/Problems1. Explain the role of forecasting in a supply chain.Answer: The forecast of demand forms the basis for all strategic and planningdecisions in a supply chain. Throughout the supply chain, all push processes are performed in anticipation of customer demand, whereas all pull processes areperformed in response to customer demand. For push processes, a managermust plan the level of production. For pull processes, a manager must plan thelevel of available capacity and inventory. In both instances, the first step amanager must take is to forecast what customer demand will be. When eachstage in the supply chain makes its own separate forecast, these forecasts areoften very different. The result is a mismatch between supply and demand. When all stages of a supply chain produce a collaborative forecast, it tends to be muchmore accurate. The resulting forecast accuracy enables supply chains to be both more responsive and more efficient in serving their customers. Leaders in manysupply chains, from PC manufacturers to packaged goods retailers, have started moving toward collaborative forecasting to improve their ability to match supplyand demand.Difficulty: Moderate2. Describe the basic characteristics of forecasts that managers should be aware of.Answer: Companies and supply chain managers should be aware of thefollowing characteristics of forecasts:1. Forecasts are always wrong and should thus include both the expected valueof the forecast and a measure of forecast error. Thus, the forecast error (ordemand uncertainty) must be a key input into most supply chain decisions. Anestimation of demand uncertainty is unfortunately often missing from forecasts,resulting in estimates that vary widely among different stages of a supply chainthat is not forecasting collaboratively.2. Long-term forecasts are usually less accurate than short-term forecasts; that is,long-term forecasts have a larger standard deviation of error relative to the mean than short-term forecasts.3. Aggregate forecasts are usually more accurate than disaggregate forecasts,as they tend to have a smaller standard deviation of error relative to the mean.The greater the degree of aggregation, the more accurate the forecast.4. In general, the further up the supply chain a company is (or the further they arefrom the consumer), the greater the distortion of information they receive. Oneclassic example of this is the bullwhip effect, where order variation is amplified as orders move further from the end customer. As a result, the further up the supply chain an enterprise exists, the higher the forecast error. Collaborative forecasting based on sales to the end customer can help enterprises further up the supplychain reduce forecast error.Difficulty: Moderate3. Explain the four types of forecasting methods.Answer: Forecasting methods are classified according to the following four types:1. Qualitative: Qualitative forecasting methods are primarily subjective and relyon human judgment. They are most appropriate when there is little historical data available or when experts have market intelligence that is critical in making theforecast. Such methods may be necessary to forecast demand several years into the future in a new industry.2. Time series: Time series forecasting methods use historical demand to make aforecast. They are based on the assumption that past demand history is a goodindicator of future demand. These methods are most appropriate when the basicdemand pattern does not vary significantly from one year to the next. These arethe simplest methods to implement and can serve as a good starting point for ademand forecast.3. Causal: Causal forecasting methods assume that the demand forecast ishighly correlated with certain factors in the environment (e.g., the state of theeconomy, interest rates, etc.). Causal forecasting methods find this correlationbetween demand and environmental factors and use estimates of whatenvironmental factors will be to forecast future demand.4. Simulation: Simulation forecasting methods imitate the consumer choices thatgive rise to demand to arrive at a forecast. Using simulation, a firm can combinetime series and causal methods to answer such questions as: What will theimpact of a price promotion be? What will the impact be of a competitor openinga store nearby?Difficulty: Moderate4. Explain the basic, six-step approach to help an organization perform effectiveforecasting.Answer: The following basic, six-step approach helps an organization perform effective forecasting:1. Understand the objective of forecasting. The objective of every forecast is to support decisions that are based on the forecast, so an important first step is to clearly identify these decisions. Examples of such decisions include how much of a particular product to make, how much to inventory, and how much to order. All parties affected by a supply chain decision should be aware of the link between the decision and the forecast. Failure to make these decisions jointly may resultin either too much or too little product in various stages of the supply chain.2. Integrate demand planning and forecasting throughout the supply chain. A company should link its forecast to all planning activities throughout the supply chain. These include capacity planning, production planning, promotion planning, and purchasing, among others. This link should exist at both the information system and the human resource management level. As a variety of functions are affected by the outcomes of the planning process, it is important that all of them are integrated into the forecasting process. To accomplish this integration, it is a good idea for a firm to have a cross-functional team, with members from each affected function responsible for forecasting demand—and an even better idea to have members of different companies in the supply chain working together to create a forecast.3. Understand and identify customer segments. Here a firm must identify the customer segments the supply chain serves. Customers may be grouped by similarities in service requirements, demand volumes, order frequency, demand volatility, seasonality, and so forth. In general, companies may use different forecasting methods for different segments. A clear understanding of the customer segments facilitates an accurate and simplified approach to forecasting.4. Identify the major factors that influence the demand forecast. A proper analysis of these factors is central to developing an appropriate forecasting technique. The main factors influencing forecasts are demand, supply, and product-related phenomena. On the demand side, a company must ascertain whether demand is growing, declining, or has a seasonal pattern. These estimates must be based on demand—not sales data. On the supply side, a company must consider the available supply sources to decide on the accuracy of the forecast desired. If alternate supply sources with short lead times are available, a highly accurate forecast may not be especially important. However, if only a single supplier with a long lead time is available, an accurate forecast will have great value. On the product side, a firm must know the number of variants of a product being soldand whether these variants substitute for or complement each other. If demand for a product influences or is influenced by demand for another product, the two forecasts are best made jointly.5. Determine the appropriate forecasting technique. In selecting an appropriate forecasting technique, a company should first understand the dimensions that will be relevant to the forecast. These dimensions include geographical area, product groups, and customer groups. The company should understand the differencesin demand along each dimension. A firm would be wise to have different forecasts and techniques for each dimension. At this stage, a firm selects an appropriate forecasting method from the four methods discussed earlier—qualitative, time series, causal, or simulation. Using a combination of these methods is often effective.6. Establish performance and error measures for the forecast. Companies should establish clear performance measures to evaluate the accuracy and timeliness of。
CHAPTER SEVENDiscussion Questions1.What role does forecasting play in the supply chain of a build-to-order servermanufacturer such as Dell?Although Dell builds to order, they obtain server components and plan capacity in anticipation of customer orders and therefore they rely on forecasting for these activities. This forecast is used to predict future demand, which determines the quantity of each component needed to assemble a server and the plant capacity required to perform the assembly.2.How could Apple use collaborative forecasting with its suppliers to improve itssupply chain?Collaborative forecasting requires all supply chain partners to share information regarding parameters that might affect demand, such as the timing and magnitude of promotions. Apple could share promotion information with their component suppliers. For example, any holiday promotions, back-to-school, and so on that they have planned should be shared with suppliers. These suppliers could, in turn, notify their suppliers of discrete components that a spike in demand is anticipated.These demand forecasts for end items determine the demand for components and coupled with knowledge of fabrication times, allows all members of the supply chain to provide the right quantity at the right time to their customers. Once the promotion period arrives, Apple can share demand information up the supplychain to ensure that supply at retail stores matches the anticipated demand.3.What role does forecasting play in the supply chain of a mail order firm such asLL Bean?LL Bean has historically operated almost exclusively in a make-to-stock mode and with very few exceptions, stocked products that did not go out of style asrapidly as many other clothing and accessory lines. A pre-internet existencewould have relied on communication with manufacturers about what products might be featured on the front of their catalog. Given the long lead times involved in printing and distributing the catalog and producing the product line, L. L. Bean had to come up with a forecast for the quantity that each supplier was to produce.A quick visit to the web site demonstrates that the situation has become morechallenging; the featured products on the web site can be changed daily orprogrammed to rotate each time the web page is refreshed. LL Bean and their supply chain, including the logistics component, are well aware of the demand forecast and can all receive sales data as orders are placed. LL Bean probably has an extranet to communicate sales data with suppliers and allows customers to create accounts to manage purchases, wish lists, and track orders.4.What systematic and random components would you expect in demand forchocolates?Systematic components are level, the current deseasonalized demand; trend, the rate of growth or decline in demand for the next period; and seasonality, thepredictable seasonal fluctuations in demand. The demand for chocolates isprobably highly seasonal, one would expect demand to spike for certain holidays such as Valentine’s Day, Halloween, and Christmas.5.Why should a manager be suspicious if a forecaster claims to forecast historicaldemand without any forecast error?The primary difficulty with such a claim is that forecasts are always wrong, hence, an estimate of error should be provided with the forecast. Given a set of data, it is possible to create a forecasting model that is 100% accurate on historical data.Such a model, however, would work only on that data but would be very poor at predicting the future. In fact, a forecast that is perfect on historical data has simply included the underlying uncertainty into the systematic component. This results in the predicted systematic component being highly unreliable.6.Give examples of products that display seasonality of demand.Products that display seasonality include, heating oil, electricity, natural gas,wrapping paper, school supplies, sporting goods (summer, winter, etc.), facialtissues, beverages (coffee, beer, iced tea, etc.), ice cream, pizza delivery, and tax preparation services. All products display some form of seasonality if you look at them in a global perspective.7.What is the problem if a manager uses last year’s sales data instead of last year’sdemand to forecast demand for the coming year?Last year’s sales data is fine as long as there were no stock outs. If an item is not on the shelf or is explicitly indicated as being sold out, the manager may beblissfully unaware of customer demand that existed but was not expressed. Inaddition, if there were special promotions last year that are not planned for the following year, the data must be adjusted to accommodate this factor.8.How do static and adaptive forecasting methods differ?Static methods assume that the estimates of level, trend, and seasonality within the systematic component do not vary as new demand is observed. Once these parameters are estimated, there is no need to adjust them and they can be used for all future forecasts. In adaptive forecasting, the estimates of level, trend, andseasonality are updated after each demand observation, that is, as data arecollected, they are incorporated into the forecasting process. Adaptive methods allow a forecaster to react (or overreact) to recent developments. Should adisruptive technology affect demand, the adaptive forecast will respondimmediately, albeit dragging several historical data points along for the ride. The static approach would not take this new data into account and presumably theforecasts would suffer. We would like to think that a forecaster using an invalid static method would recognize its futility in light of a paradigm shift, but painful personal experience suggests otherwise.9.What information do the MSE, MAD, and MAPE provide to a manager? How canthe manager use this information?A measure of forecast accuracy is the mean absolute deviation (MAD). Tocompute the MAD, the forecaster sums the absolute value of the forecast errors (FE) and then divides by the number of forecasts (∑ |FE| ÷ N). By taking theabsolute value of the forecast errors, the offsetting of positive and negative values is avoided. This means that both an over forecast of 50 and an under forecast of50 are off by 50. When compared to the result of other alphas, the forecaster willknow that the alpha with the lowest MAD is yielding the most accurate forecast.Mean square error (MSE) can also be utilized in the same fashion. MSE is the sum of the forecast errors squared divided by (N−1) [(∑(FE)) ÷ (N−1)]. Squaring the forecast errors eliminates the possibility of offsetting negative numbers, since none of the results can be negative. As with MAD, the forecaster may compare the MSE of forecasts derived using various values of alpha and assume the alpha with the lowest MSE is yielding the most accurate forecast.The mean absolute percent error (MAPE) is the average absolute percent error. To arrive at the MAPE, one must take the sum of the ratios between forecast error and actual demand times 100 (to get the percentage) and divide by N [(∑ | Actual demand − forecast |÷ Actual demand) × 100 ÷ N]. As with MAD and MSE, the lower the relative error is, the more accurate the forecast will be.It should be noted that in some cases the ability of the forecast to change quickly to respond to changes in data patterns is considered to be more important than accuracy. Therefore, one’s choice of forecasting method should reflect the relative balance of importance between accuracy and responsiveness, as determined by the forecaster.10.What information do the bias and TS provide to a manager? How can themanager use this information?Bias is the sum of the forecast errors [∑(FE)]. If one assumes that a low biasindicates an overall low forecast error, one could compute the bias for a number of potential values of alpha and assume that the one with the lowest bias would be the most accurate. However, caution must be observed in that wildly inaccurate forecasts may yield a low bias if they tend to be both over forecast and underforecast (negative and positive). For example, over three periods a firm may use aparticular value of alpha to over forecast by 75,000 units (−75,000), under forecast by 100,000 units (+100,000), and then over forecast by 25,000 units (−25,000), yielding a bias of zero (−75,000 + 100,000 − 25,000 = 0). By comparison, another alpha yielding over forecasts of 2,000 units, 1,000 units, and 3,000 units would result in a bias of 5,000 units. If normal demand was 100,000 units per period, the first alpha would yield forecasts that were off by as much as 100 percent while the second alpha would be off by a maximum of only 3 percent, even though the bias in the first forecast was zero.The tracking signal (TS) is the ratio of the bias and the MAD. If the TS at any period is outside the range, this is a signal that the forecast is biased and is either under forecasting or over forecasting. This may happen because the forecasting method is flawed or the underlying demand pattern has shifted. When demand has a growth trend and the manager is using a forecasting method such as moving average the TS will result in a large negative. Because trend is not included, the average of historical demand is always lower than future demand. The negative TS detects that the forecasting method consistently underestimates demand and alerts the manager.。
文献出处:Gümüs, A. Taskin, and A. Fuat Güneri. "Multi-echelon inventory management in supplychains with uncertain demand and lead times: literature review from an operational research perspective." Proceedings of the Institution of Mechanical Engineers, Part B: Journal of EngineeringManufacture 221.10 (2007):1553-1570.原文Multi-echelon inventory management in supply chains with uncertain demandand lead times: literature review from an operational research perspectiveA Taskin Gu¨mu¨s* and A Fuat Gu¨neriAbstract:Historically, the echelons of the supply chain, warehouse, distributors, retailers, etc., have been managed independently, bufferedby large inventories. Increasing competitive pressures and market globalization are forcing firms to develop supply chains that can quicklyrespond to customer needs. To remain competitive and decrease inventory,these firms must use multi-echelon inventory management interactively,while reducing operating costs and improving customer service. The currentpaper reviews the literature, addressing multiechelon inventory managementin supply chains from 1996 to 2005. The behavior of the papers against demandand lead-time uncertainty is the key analysis point of the literature reviewpresented here and it is conducted from an operational research point ofview. Finally, directions for future research are suggested.Keywords: supply chain, multi-echelon inventory management, demand uncertainty, lead-time uncertainty1 INTRODUCTIONSupply chain management (SCM) is an integrative approach for planningand control of materials and information flows with suppliers and customers,as well as between different functions within a company. This area has drawn considerable attention in recent years and is seen as a tool that provides competitive power. SCM is a set of approaches to integrate suppliers, manufacturers, warehouses, and stores efficiently, so that merchandise is produced and dis-tributed at right quantities, to the right locations, and at the right time, in order to minimize system- wide costs while satisfying service-level requirements. So the supply chain consists of various members or stages. A supply chain is a dynamic, stochastic, and complex system that might involve hundreds of participant.Inventory usually represents from 20 to 60 per cent of the total assets of manufacturing firms. Therefore inventory management policies prove critical in determining the profit of such firms [4]. Inventory management is, to a greater extent, relevant when a whole supply chain (SC), namely a network of procurement, transformation, and delivering firms, is considered. Inventory management is indeed a major issue in SCM, i.e. an approach that addresses SC issues under an integrated perspective.Inventories exist throughout the SC in various forms for various reasons [6]. The lack of a coordinated inventory management throughout the SC often causes the bullwhip effect, namely an amplification of demand variability moving towards the upstream stages. This causes excessive inventory investments, lost revenues, misguided capacity plans, ineffective transportation, missed production schedules, and poor customer service [5].Many scholars have studied these problems, as well as emphasized the need of integration among SC stages, to make the chain effectively and efficiently satisfy customer requests (e.g. reference [7]). Beside the integration issue, uncertainty has to be dealt with in order to define an effective SC inventory policy. In addition to the uncertainty on supply (e.g. lead times) and demand, information delays associated with the manufacturing and distribution processes characterize SCs.Inventory management in multi-echelon SCs is an important issue, becausethere are many elements that have to coordinate with each other. They must also arrange their inventories to coordinate. There are many factors that complicate successful inventory management, e.g. uncertain demands, lead times, production times, product prices, costs, etc., especially the uncertainty in demand and lead times where the inventory cannot be managed between echelons optimally.In the current paper, a detailed literature review is presented, addressing multi-echelon inventory management in SCs from 1996 to 2005. Here, the behavior of the papers against demand and lead time uncertainty is emphasized. First, echelon concept and multi-echelon inventory management in SCs are defined. Then, the literature review conducted from an operational research point of view between 1996 and 2005, is presented. Finally, directions for future research are suggested.2 MULTI-ECHELON INVENTORY MANAGEMENT IN SUPPLY CHAINSMost manufacturing enterprises are organized into networks of manufacturing and distribution sites that procure raw material, process them into finished goods, and distribute the finish goods to customers. The terms ‘multi-echelon’ or ‘multilevel ‘production/ distribution networks are also synonymous with such networks (or SC), when an item moves through more than one step before reaching the final customer. Inventories exist throughout the SC in various forms for various reasons. At any manufacturing point, they may exist as raw materials, work in progress, or finished goods. They exist at the distribution warehouses, and they exist in-transit, or ‘in the pipeline’, on each path linking these facilities.Manufacturers procure raw material from suppliers and process them into finished goods, sell the finished goods to distributors, and then to retail and/ or customers. When an item moves through more than one stage before reaching the final customer, it forms a ‘multi-echelon’ inventory system [8]. The echelon stock of a stock point equals all stock at this stock point, plus in-transit to or on-hand at any of its downstream stock points, minusthe backorders at its downstream stock points.The analysis of multi-echelon inventory systems that pervades the business world has a long history [10]. Multi-echelon inventory systems are widely employed to distribute products to customers over extensive geographical areas. Given the importance of these systems, many researchers have studiedtheir operating characteristics under a variety of conditions and assumptions [11]. Since the development of the economic order quantity (EOQ) formula by Harris (1913), researchers and practitioners have been actively concerned with the analysis and mod elling of inventory systems under different operating parameters and modelling assumptions [2]. Research on multi-echelon inventory models has gained importance over the last decade mainly because integrated control of SCs consisting of several processing and distribution stages has become feasible through modern information technology [8, 9, 12].Clark and Scarf [13] were the first to study the two echelon inventory model [8, 9, 10, 14–17]. They proved the optimality of a base-stock policy for the pure-serial inventory system and developed an efficient decomposing method to compute the optimal base-stock ordering policy. Bessler and Veinott [18] extended the Clark and Scarf [13] model to include general arborescent structures. The depot warehouse problem described above was addressed by Eppen and Schrage [19] who analysed a model with a stockless central depot [20]. They derived a closed-form expression for the order-up-to-level under the equal fractile allocation assumption. Several authors have also considered this problem in various forms [11, 14–17, 20–30]. Owing to the complexity and intractability of the multi-echelon problem, Hadley and Whitin [31] recommend the adoption of single-location, single-echelon models for the inventory systems .Sherbrooke considered an ordering policy of a two-echelon model for warehouse and retailer. It is assumed that stockouts at the retailers arecompletely backlogged [8]. Also, Sherbrooke [32] constructed the METRIC (multi-echelon technique for recoverable item control) model, which identifies the stock levels that minimize the expected number of backorders at the lower-echelon subject to a budget constraint. This model is the first multi-echelon inventory model for managing the inventory of service parts [6, 10, 33]. Thereafter, a large set of models, which generally seek to identify optimal lot sizes and safety stocks in a multi-echelon framework, were produced by many researchers [27, 34–37]). In addition to analytical models, simulation models have also been developed to capture the complex interactions of the multi-echelon inventory problems.Figure 1 shows a multi-echelon system consisting of a number of suppliers, plants, warehouses, distribution centres, and customers [27, 42, 43].So far literature has devoted major attention to the forecasting of lumpy demand, and to the development of stock policies for multi-echelon SCs [13]. Inventory control policy for multi-echelon systems with stochastic demand has been a widely researched area. More recent papers have been covered by Silver and Pyke. The advantage of centralized planning, available in periodic review policies, can be obtained in continuous review policies, by defining the reorder levels of different stages, in terms of echelon stock rather than installation stock3 LITERATURE REVIEW: FROM 1996 TO 2005In this section, a detailed literature review, conducted from an operational research point of view, is presented. It addresses multi-echelon inventory management in SCs, from 1996 to 2005. The selection criteria of the papers that are reviewed are: using operational research techniques to overcome multiechelon inventory management problems, and being demand and lead time sensitive (there are uncertain demand and lead times). Here, the behavior of the papers against demand and lead time uncertainty is emphasized.The papers reviewed here are categorized into groups on the basis ofthe research techniques in which they are used. These techniques can be grouped as:(a) mathematic modelling (only);(b) mathematic modelling and other techniques (in the same paper);(c) METRIC modelling;(d) Markov decision process;(e) simulation (only);(f) Stackelberg game;(g) literature review;(h) other techniques (vari-METRIC method, heuristics, scenario analysis, fuzzy logic, etc.).While the research techniques are common for papers that are grouped according to their research techniques, the number of echelons they consider, inventory/system policies, demand and lead time assumptions, the objectives, and the solutions’ exact ness may be different. Therefore these factors are also analysed.Mathematic modelling techniqueRau et al. [8], Diks and de Kok [9], Dong and Lee, Mitra and Chatterjee [45], Hariga [46], Chen, Axsater and Zhang [48], Nozick and Turnquist, and So and Zheng [50] use a mathematic modelling technique in their studies to manage multi-echelon inventory in SCs. Diks and de Kok’s study [9] con siders a divergent multi-echelon inventory system, such as a distribution system or a production system, and assumes that the order arrives after a fixed lead time. Hariga [46], presents a stochastic model for a single-period production system composed of several assembly/processing and storage facilities in series.Chen [47], Axsater and Zhang [48], and Nozick and Turnquist [49] consider a two-stage inventory system in their papers. Axsater and Zhang [48] and Nozick and Turnquist [49] assume that the retailers face stationary and independent Poisson demand. Mitra and Chatterjee [45] examine De Bodt andGraves’model(1985),which they developed in their paper ‘Continuous-review policies for a multi-echelon inventory problem wi th stochastic demand’, for fast moving items from the implementation point of view. The proposed modification of the model can be extended to multi-stage serial and two-echelon assembly systems. In Rau et al.’s [8] model, shortage is not allowed, lead time is assumed to be negligible, and demand rate and production rate is deterministic and constant. So and Zheng [50] used an analytical model to analyse two important factors that can contribute to the high degree of order-quantity variability experienced by semiconductor manufacturers: supplier’s lead time and forecast demand updating. They assume that the external demands faced by the retailer are correlated between two successive time periods and that the retailer uses the latest demand information to update its future demand forecasts.Furthermore, they assu me that the supplier’s deli very lead times are variable and are affected by the retailer’s order quantities. Dong and Lee’s paper revisits the serial multi-echelon inventory system of Clark and Scarf [13] and develops three key results. First, they provide a simple lower-bound approximation to the optimal echelon inventory levels and an upper bound to the total system cost for the basic model of Clark and Scarf [13]. Second, they show that the structure of the optimal stocking policy of Clark and Scarf [13] holds under time-correlated demand processing using a Martingale model of forecast evolution. Third, they extend the approximation to the time-correlated demand process and study, in particular for an autoregressive demand model, the impact of lead times, and autocorrelation on the performance of the serial inventory system.After reviewing the literature about multiechelon inventory management in SCs using mathematic modelling technique, it can be said that, in summary, these papers consider two, three, or N-echelon systems with stochastic or deterministic demand. They assume lead times to be fixed, zero, constant, deterministic, or negligible. They gain exact or approximate solutions.Mathematic modelling and other techniques togetherDekker et al. analyses the effect of the break quantity rule on the inventory costs. The break quantity rule is to deliver large orders from the warehouse, and small orders from the nearest retailer, where a so-called break quantity determines whether an order is small or large. In most l-warehouse N-retailers distribution systems, it is assumed that all customer demand takes place at the retailers [19, 22, 24, 70, 71]. However, it was shown by Dekker et al. that delivering large orders from the warehouse can lead to a consid erable reduction in the retailer’s inventory costs. In Dekker et al. [54] the results of Dekker et al. [72] were extended by also including the inventory costs at the warehouse. The study by Mohebbi and Posner’s [53] contains a cost analysis in the context of a continuous-review inventory system with replenishment orders and lost sales. The policy considered in the paper by van der Haiden et al. [56] is an echelon stock, periodic review, order up-to (R,S) policy, under both stochastic demand and lead times.Andersson and Markland’s [57] approach is based on an approximate cost-evaluation technique. Axsater presents a method for exact evaluation of control policies that provides the complete probability distributions of the retailer inventory levels. Mitra and Chatterjee [65] examine the effect of utilizing demand information in a multi-echelon system. Seferlis and Giannelos [41] present an optimization-based control approach that applies multivariable model-predictive control principles to the entire network. The invent ory system under Seifbarghy and Jokar’s [68] consideration uses continuous review inventory policy (R,Q) and assumes constant lead times. In Moinzadeh’s paper [62], each retailer places their order to the supplier according to the well-known ‘Q,R’ policy. It is assumed that the supplier has online information about the demand, as well as inventory activities of the product at each retailer, and uses this information when making order/replenishment decisions. Tang formulae aredeveloped for solving the optimal planned lead times with the objective of minimizing total stock out and invent or holding costs. Axsater [43] assumes that the system is controlled by continuous review installation stock (R,Q) policies with given batch quantities and presents a simple technique for approximate optimization of the reorder points.Cachon and Fisher [58] and Tsiakis et al. [61] use mathematical modelling and scenario analysis in their studies. Cachon and Fisher [58] consider a twoechelon inventory system with stochastic demand, while Tsiakis et al.[61] consider a four-echelon inventory system with time-invariant demand, differently from most studies. Cachon and Fisher [58] study the value of sharing demand and inventory data in a two-echelon inventory system, while Tsiakis et al.’s objective is the minimization of the total annualized cost of the network Chiu and Huang [64] use mathematical modelling and simulated annealing algorithm in their studies and consider an N-echelon serial SC. Their paper proposes a multi-echelon integrated just-in-time inventory (MEIJITI) model with random-delivery lead times for a serial SC in which members exchange information to make purchase, production, and delivery decisions jointly.Parker and Kapuscinski [30] use mathematical modelling and Markov decision processes in their paper, and consider a two-echelon inventor system with stochastic demand. Extending the Clark and Scarf [13] model to include installations with production capacity limits, they demonstrate that a modified echelon base-stock policy is optimal in a twostage system when there is a smaller capacity at the downstream facility.A multi-product, multi-stage, and multi-period production and distribution planning model is proposed in Chen and Lee [66] to tackle the compromised sales prices and the total profit problem of a multi-echelon SC network with uncertain sales prices. They use mathematical modelling (mixed integer non-linear programming) and fuzzy optimization in their study.Jalbar et al. [67] use mathematical modelling, Schwarz heuristic, Graves and Schwarz procedure, Muckstadt and Roundy approach, and O(N log N) heuristic in their paper, and consider a two-echelon inventory system with one-warehouse and N-retailers.The goal is to determine single-cycle policies that minimize the average cost per unit time, that is, the sum of the average holding and set-up costs per unit time at the retailers and at the warehouse.In Routroy and Koda li’s paper [2] mathematical mod elling and differential evolution algorithms are used. A three-echelon inventory system is considered consisting of a retailer, a warehouse, and a manufacturer.Han and Damrongwongsiri’s [69] purpose is establishing a strategic resource allocation model to capture and encapsulate the complexity of the modern global SC management problem. A mathematical model is constructed to describe the stochastic multi-period two-echelon inventory with the many to-many demand–supplier network problem. Genetic algorithm (GA) is applied to derive near optimal solutions through a two-stage optimization process. Demand in each period can be represented by the probability distribution, such as normal distribution or exponential distribution.Most of the papers reviewed here use simulation with mathematical modelling. They consider intensively two-echelon inventory system with stochastic demand, 1, 3, or N-echelon systems are rarely considered. They gain exact or approximate solutions.METRIC modelling techniqueMoinzadeh and Aggarwal [11] use METRIC modelling and simulation techniques in their study, while Andersson and Melchiors [42] and Wang et al. [73] use METRIC modelling only. The three of them consider a two-echelon inventory system with stochastic demand, and obtain approximate solutions.Moinzadeh and Aggarwal [11] study a (S-1,S)-type multi-echelon inventory system where all the stocking locations have the option toreplenish their inventory through either a normal or a more expensive emergency resupply channel. Wang et al. [73] study the impact of such centre-dependent depotreplenishment lead times (DRLTs) on system performance. Andersson and Melchiors [42] evaluate and optimize S-1,S-policies for a two-echelon inventory system consisting of one central warehouse and an arbitrary number of retailers.Markov decision process techniqueIida [74], Chen and Song [75], Chen et al. [76], and Minner et al. [77] use the Markov decision process in their studies, while Chiang and Monahan [10] use Markov decision process and scenario analysis, and Johansen [78] uses Markov decision process, simulation, and Erlang’s loss formula together. Iida [74] and Chen and Song [75] consider an N-echelon inventory system, but under stochastic demand in the first study and Markov-modulated demand in the second one, respectively. Chen et al. [76], Minner et al. [77], and Chiang and Monahan [10] consider a two-echelon inventory system with stochastic demand. Johansen [78] considers a single-item inventory system and a sequential supply system with stochastic demand.The main purpose of Iida’s [74] paper is to show that near-myopic policies are acceptable for a multiechelon inventory problem. It is assumed that lead times at each echelon are constant. Chen and Song’s[75] objective is to minimize the long-run average costs in the system. In the system by Chen et al. [76], each location employs a periodic-review (R,nQ), or lot-size reorder point inventory policy. They show that each location’s inventory positions are stationary and the stationary distribution is uniform and independent of any other. In the study by Minner et al. [77], the impact of manufacturing flexibility on inventory investments in a distribution network consisting of a central depot and a number of localOther techniquesIn multi-echelon inventory management there are some other research techniques used in literature, such as heuristics, vari-METRIC method, fuzzysets, model predictive control, scenario analysis, statistical analysis, and GAs. These methods are used rarely and only by a few authors.The paper by Chandra and Grabis quantifies the bullwhip effect in the case of serially correlated external demand, if autoregressive models are applied to obtain multiple steps demand forecasts. Here, under autoregressive demand, inventory management of a two-echelon SC consisting of a retailer and a distributor is considered. It is assumed that the lead time is deterministic. The papers using the other techniques consider (one-, two-, three-, four-, five-, or N-echelon systems) assume stochastic, constant, fuzzy, or deterministic demand and lead times. All of them obtain approximate solutions.4 FINDINGS OF THE LITERATURE REVIEWLimited echelons of a multi-echelon inventory system is usually considered in the literature. They rarely generalize their models to N-echelon. Similarly, they usually consider serial systems, instead of a tree conformation.The authors generally assume demand and lead times to be stochastic, deterministic, constant, or negligible. There are only a few studies that find these variables with heuristics, fuzzy logic, and GAs. These techniques are not examined adequately yet in inventory management in multi-echelon SC.In addition, the papers present mostly approximate models. There are a small amount of papers that give exact solutions.译文不确定的需求和交货期供应链下的多级存货管理:运筹学的角度的一个文献回顾塔斯金;费阿德摘要:从历史上看,供应链下的仓储、分销商、零售商等各层级一直都是独立管理,通过维持很多库存来保证价交易的正常进行。