下载文档原格式
SHARING ECONOMY BUSINESS MODEL AND VALUE CREATING Case study on car-sharingSihui ZHAOPEG3 Classique Graduate levelMaster in ManagementProfesseur Tutor: FOX-MURATON Melissa29/01/2015TABLE OF CONTENT⏹ Research Context⏹ Research Objective⏹ Methodology⏹ Structure of thesis⏹ Findings⏹ ConclusionPeer-to-Peer EconomyRESEARCHCONTEXTcollaborative consumptionRelationship economyAccess EconomySharing EconomyWHAT？Economic model based on “Access to” rather than “Ownership of” physical and human assets like time, space and skills.They make use of idle assets and create new marketplaces.Sharing EconomyIn other word, it involves using online platform and internet technology as tools to connect distributed groups of people to match millions of haves with millions of needs, immediately and efficiently.MODEAIMWHERE？Sharing EconomyWHY？Peer to peer payment systems Reduced transaction costs Peer to peer social networking Innovative mobile technologiesDRIVERS OF SHARING ECONOMYIncreasing Population Density Need for more Resources Desire for community Consumerist Culture7 times more devices than people by 2020Monetize Excess or Idle InventoryIncrease Financial Flexibility Access Over Ownership Influx of VC Funding$ 2.46 billion funding inSharing economy startups in the last 7 MONTHSWorld population will be 9.3BILLION by 2050DRIVERS: T. E. S.Opportunities in Car Sharing 2020: Carsharing to emerge as additional business opportunity for automotive manufacturer for customer retention and long term sustainabilityGlobal Carsharing Outlook, Number of Members and Vehicles, 2006-2014(Source: Frost and Sullivan)Carsharing Market:Carsharing Vehicles and Members Growth, Global, 2010–2020① MemberCarsharing subscriber base to be 14 Million in EU by 2020200,000 shared vehicles expected in Europe by 2020France, United Kingdom, Germany and Switzerlandto hold around 75% of revenue share in 2016By 2016, 1 in 5 vehicles of the carsharing vehicle fleet is expected to be a battery powered EVThe revenue potential of carsharing market is expected to be €7 Billion by 2020 in EuropeVehiclePotential MarketUsage of Electric VehicleRevenue Generation⑤② ③ ④WHO？Communication technology supportCommunicationtechnology supportCUSTOMERCUSTOMER PARTICIPANTsprovides a new way of thinking about business, exchange, value and community. Enabled by internettechnologiesConnecting distributednetworks of peopleand/or assets(Mine,yours, ours)Making use of the idling capacity oftangible and intangible assetsEncouragingmeaningfulinteractions and trustEmbracing openness,inclusivity and thecommonsThe sharing economy CharacteristicsRESEARCH OBJECTS This study conducted exploratory and descriptive research on the innovation business model of Car-sharing to gain an well understanding of how such emerging consumption business model are shaped and how value creation it producesTo develop an understanding of the different between Traditional car consumption and Car-sharing consumptionmodel.To identify Car-Sharing Value Creation by NICEframeworks;To recognize the appropriate methods when applies Car-sharing value; from business, operation and customer strategyviews;Specific objectives of the study contain :M E T H O D O L O G YIntegrated Theory: Business Model Design; Value creation;Data collection; Data reduction; Data analysis;Theory StudyResearch ObjectiveEmpirical DataPrimarily problemGenerative modelBusiness model:key choices, components, ecosystem, environment, innovation elementsValue creation: Value chain,Value framework•Actors•Relationship •Mechanisms •Environment •ChallengeFind the way to answer research questions posed by the research: •What are the activities, entities, processes, and forces and the contexts that influenced, enabled, or constrained car-sharing?•What are the opportunities for the new comers to car-sharing? What the strategic options for the companies? What the market situation and thecontext of the car-sharing business?•What’s the core value of car-sharing and what the value creation model based on the car-sharing business? Who are the key players and components incarsharing business?•How to operate with outstanding execution underlying good idea? What are the correspondent strategies to figure out the challenges?S T R U C T U R E O F T H E S I SThe theory research of sharing economy development and theapplication of sharing economy business modelValue net model ofsharing economy business modelTheory studyModel frameworkBusiness modelCase studyFinding &ConclusionHow does sharing economy business model succeed in performing value creating and implementing in car-sharing business?Study ObjectiveSharing economyValue netCase studyValue creationBusiness modelstrategyValue model of car-sharing businessContextAnalysis of findings; conclusion and suggestionQuestionFINDINGFINDINGSThe car-sharing business model innovation is based on the role transformation of customers.CUSTOMERMARKETPROCESS OTHERPARTICIPANTSPRODUCT OR SERVICESOCIAL ENVIRONMENTService innovation;Potential bargain space;Collaborative consumption;Characteristics;access over ownershipBased on the internet and network terminal;No boarder of the transaction time and place;Customer driverAccurate market segmentation Car-sharing;ride-sharing; mobility-sharing;redistribution; Long life timeTransaction activity between individuals;Needs and haves self-match systemTransaction online platform;social networking services;credit supervisoryorganization; partnership;terminal manufacturerSustainable consumption;Sharing spiritCUSTOMERMARKETPROCESS OTHERPARTICIPANTSPRODUCTOR SERVICESOCIALENVIRONMENTMARKETPLACEPRODUTSSERVICEProvide a platform Company as a serviceMotivate a marketplace Sharing economyCustomer-Oriented0 0.511.522.533.544.5O f f e r i n g L e v e lCompeting Factors Traditional transportation Traditional car renting Car/Ride-sharing•Novelty- adopt innovative content, structure or governance•Lock-In – build in elements to retain business model stakeholders•Complementarities – bundle activities to generate more value•Efficiency– reorganize activities to reduce transaction costsCustomer is the core value source of the sharing economy business and it is the motivator and revolutionary of the newconsumption model.First, customer has more initiatives and each one could be the potential provider and user. Customer owns value, deliver value,create value andmaintain value.Second, Most of thecar-sharing companiesbegin to act as amediator or aplatform to match theneeds and haves.Third, the ecosystemof the car-sharingbusiness has thenature of trustestablishing.C O N CL USI ONTraditional company managers and star-ups directors, who want to share a cake in thesharing economy market, will benefit from the studyThe study’s focus on sharing economy development highlights the new consumption mode and motivates the sustainable economic seeking in the future. The sharing economy seeks to dig out the new consumption model by unlocking the value of idle and redistribution the social resources more sustainably.T H A N K S。
