P_POST_PROPOSAL_行业分析

BP市场分析引言概述：BP（Business Plan）是指企业的商业计划书，它是企业经营活动的指导方针，也是企业融资的重要依据。

对于市场分析来说，BP的编写是非常重要的一部分。

本文将对BP市场分析进行详细阐述。

一、市场规模分析1.1 市场概况：介绍所分析的市场的基本情况，包括市场的概况、发展趋势、竞争格局等。

1.2 市场容量：分析市场的容量大小，即市场中可以容纳的产品或服务的总量，包括市场需求量、市场潜力等。

1.3 市场增长率：评估市场的增长速度，包括市场的年均增长率、市场增长的主要驱动因素等。

二、目标市场分析2.1 客户细分：将市场细分为不同的目标客户群体，包括客户的特征、需求、购买习惯等。

2.2 目标客户画像：对每个目标客户群体进行画像，包括客户的人口统计学特征、行为特征、心理特征等。

2.3 目标客户需求：分析目标客户群体的需求，包括客户的主要需求、痛点、解决方案等。

三、竞争对手分析3.1 竞争对手概况：介绍市场中的主要竞争对手，包括竞争对手的规模、地位、产品或服务特点等。

3.2 竞争对手优势：分析竞争对手的优势，包括技术优势、品牌优势、成本优势等。

3.3 竞争对手策略：评估竞争对手的市场策略，包括定价策略、销售策略、市场推广策略等。

四、市场机会分析4.1 市场趋势：分析市场的发展趋势，包括技术趋势、消费趋势、政策趋势等。

4.2 市场需求：评估市场的需求情况，包括市场的主要需求点、未满足需求等。

4.3 市场空白：发现市场中的空白点，即目前市场尚未满足的需求或未被竞争对手覆盖的领域。

五、市场风险分析5.1 法律风险：评估市场中的法律风险，包括相关法律法规的变化、合规风险等。

5.2 经济风险：分析市场的经济风险，包括宏观经济环境、市场波动等因素带来的风险。

5.3 竞争风险：预测市场的竞争风险，包括竞争对手的战略调整、新进入者的威胁等。

结论：通过对BP市场分析的详细阐述，可以帮助企业了解市场的概况、目标客户的需求、竞争对手的优势和策略，以及市场的机会和风险。

ipo分析英文作文IPO, or Initial Public Offering, is the process of a company going public and offering shares of its stock to the public for the first time. This is a significant step for a company as it provides access to capital and allows for increased visibility and credibility in the market.The decision to go public is not one that should be taken lightly. It requires a significant amount of time, effort, and resources to prepare for an IPO. Companies must undergo a thorough evaluation of their financials, operations, and market position to ensure they are ready to meet the demands of public investors.Once a company has decided to move forward with an IPO, they must work with investment banks to underwrite the offering. This involves setting the price of the shares, determining the amount of shares to be offered, and marketing the offering to potential investors.The road to an IPO is not always smooth. Market conditions, regulatory requirements, and investor sentiment can all impact the success of an offering. Companies must be prepared to adjust their plans and strategies as needed to ensure a successful outcome.Despite the challenges, an IPO can be a game-changing event for a company. It provides access to capital, increased visibility, and the potential for growth and expansion. For investors, it offers an opportunity to invest in a promising company and potentially reap significant returns.Overall, an IPO is a complex and challenging process, but one that can bring significant benefits to both companies and investors. It requires careful planning, diligence, and a willingness to adapt to changing market conditions.。

快递行业SCP分析快递行业SCP分析第一部分：背景介绍快递行业是指通过快递服务，将包裹从发货地点运送到收货地点的行业。

随着互联网的普及和电子商务的快速发展，快递行业迅速崛起，并成为了现代社会中不可或缺的一部分。

快递行业的运营涉及到从接收包裹、物流运输、配送到末端派送等多个环节，需要借助科技手段和专业运营团队来实现高效、准确的业务运转。

第二部分：SCP分析1. SCP分析的概念SCP分析是一种产业结构分析工具，全称为结构-行为-绩效框架（Structure-Conduct-Performance），旨在通过分析产业的市场结构、经济行为和绩效来理解产业的运作机制和发展趋势。

2. 快递行业的市场结构快递行业的市场结构呈现出集中度较高的特点。

目前，快递行业中存在着多家大型快递公司，如顺丰、圆通、申通等，它们在市场中占据了较大份额，形成了垄断的竞争格局。

此外，还存在着大量的中小型快递公司，它们通过特色化经营或区域性服务来获取市场份额。

3. 快递行业的经济行为快递行业的经济行为主要包括产品差异化、定价策略和市场竞争等方面。

首先，不同快递公司之间通过建立特点化的产品线来差异化竞争，如顺丰推出的“次日达”、“电商专配”等服务。

其次，快递行业存在着竞价定价和合同定价两种定价策略。

不同的快递公司通过采用不同的定价策略来获取市场份额。

最后，快递公司之间还进行着激烈的市场竞争，包括低价竞争、服务质量竞争等。

4. 快递行业的绩效快递行业的绩效主要通过运输成本、派送时效、服务质量等指标来衡量。

由于快递行业内竞争激烈，快递公司之间会通过不断优化运输线路、提升作业效率等方式来降低运输成本。

同时，快递公司还会通过不断提升派送时效和服务质量来提高消费者的满意度，并增加市场份额。

第三部分：快递行业的竞争状况和趋势1. 竞争状况快递行业的竞争主要分为内部竞争和外部竞争两个层面。

内部竞争主要表现为快递公司之间的产品差异化和价格竞争，这种竞争主要集中在价格敏感型消费者群体和一线城市。

scp的主要观点简单到复杂到现代五个模板SCP理论是哈佛大学学者创立的产业组织分析的理论。

作为正统的产业组织理论，哈佛学派以新古典学派的价格理论为基础，以实证研究为手段，按结构，行为，绩效对产业进行分析，构架了系统化的市场结构——市场行为——市场绩效——的分析框架（简称SCP分析框架）。

该理论对于研究产业内部市场结构，主体市场行为及整个产业的市场绩效有现实的指导意义，是产业经济学中分析产业组织的正统理论。

在SCP框架中着重突出市场结构的作用，认为市场结构是决定市场行为和市场绩效的因素。

分析程序是市场结构决定企业在市场中的行为，企业市场行为又决定经济绩效。

因此，改善市场绩效的方式就是通过产业政策调整市场结构。

现代产业经济学的“结构—行为—绩效”分析范式（Structure-Conduct-Performance），简称SCP范式。

这一范式认为产业结构决定了产业内的竞争状态，并决定了企业的行为及其战略，从而最终决定企业的绩效。

XXX在吸收和继承马歇尔的完全竞争理论、张伯伦的垄断竞争理论和克拉克的有效竞争理论的基础上，提出了SCP分析范式。

该范式成为传统产业组织理论分析企业竞争行为和市场效率的主要工具。

他认为，新古典经济理论的完全竞争模型缺乏现实性，企业之间不是完全同质的，存在规模差异和产品差别化。

产业内不同企业的规模差异将导致垄断。

贝恩特别强调，不同产业具有不同的规模经济要求，因而它们具有不同的市场结构特征。

市场竞争和规模经济的关系决定了某一产业的集中程度，产业集中度是企业在市场竞争中追求规模经济的必然结果。

一旦企业在规模经济的基础上形成垄断，就会充分利用其垄断地位与其他垄断者共谋限制产出和提高价格以获得超额利润。

同时，产业内的垄断者通过构筑进入壁垒使超额利润长期化。

因而，贝恩的SCP分析范式把外生的产业组织的结构特征（规模经济要求）看作是企业长期利润的来源。

SCP模型，分析在行业或者企业收到表面冲击时，可能的战略调整及行为变化。

stp分析范文STP Analysis。

Introduction。

STP analysis is a marketing strategy that involves the segmentation, targeting, and positioning of a product or service in the market. This approach helps businesses to identify and understand their target audience, and then create a marketing plan that effectively reaches and resonates with that audience. In this article, we will discuss the importance of STP analysis and how it can be used to develop a successful marketing strategy.Segmentation。

Segmentation is the process of dividing the market into distinct groups of consumers who have similar needs, wants, and characteristics. This allows businesses to identify their target audience and create products and marketingcampaigns that are tailored to the specific needs of each segment. There are several ways to segment a market, including demographic, geographic, psychographic, and behavioral segmentation.Targeting。

循证pipost模型循证PIPOST模型（pI：问题、i：兴趣、P：先前研究、O：成果、S：结论、T：推广）是一种在学术论文撰写中常用的理论框架。

此模型主要是用于提供一种系统和有组织的方法来构建和整合学术论文。

下面我们将深入了解这个模型。

首先，我们要理解这个模型中的各个部分的含义。

问题（Problem）也就是你的研究课题或者调查的重点，是你要回答的问题。

兴趣（Interest）则指你在这个问题上的研究方向以及你为什么对这个问题感兴趣。

先前研究（Prior Research）则是已有的相关文献，他们对这个问题进行的研究，这些文献可以根据你的研究领域，按照先后顺序，对比分析等方式去加以分类。

成果（Outcomes）则是你对这个问题的研究所得到的结果和结论。

结论（Summary）就是你的研究总结和结论。

推广（Tie-ins）则是你将你的研究成果和实践联系起来，展示你的研究成果的重要性或连续性。

在循证PIPOST模型中，我们提出了问题，将问题划分为小问题，并把兴趣点附加其中。

接着，我们在这个问题上进行先前研究的分析。

通过先前的研究，我们可以更深入地理解问题并在文献综述的过程中发现研究的空缺环节。

在完成文献综述之后，我们就开始收集数据并分析研究结果，从而得到研究成果。

根据研究成果我们获得结论，说明对我们构建了对问题更深入的认识，并且也解答了我们提出的问题。

此时，我们将研究成果与实践相联系。

通过我们的研究成果和实践相联系，我们可以推广并应用这个研究结果。

我们旨在扩大我们研究的影响力，从而使其在理论和实践中产生更广泛的影响。

每个部分都在较佳的理论框架中得到了很好的展示，这些部分可以一起完成一个好的研究论文。

总之，循证PIPOST模型为我们提供了一种有组织和系统化地构建和整合学术论文的方法。

通过在文中按照时间次序分章，逐步分析问题，查找先前的研究，并得出一个更加全面的结论，最后展示我们研究成果的重要性和应用参数。

pssr的重大意义PSSR（问题、背景、解决方案、结果）是一种重要的问题解决方法，它在许多领域中都具有重大的意义。

无论是在科学研究、工程设计还是商业决策中，PSSR都可以帮助我们更好地理解问题、找到解决方案并评估结果。

PSSR的问题部分是非常关键的。

通过清晰地定义问题，我们可以确保我们真正理解了挑战的本质。

问题的定义应该准确、明确，避免模糊、不具体或不完整的描述。

只有当我们完全理解问题时，我们才能采取正确的解决方案。

在背景部分，我们需要提供相关的背景信息，以便读者更好地理解问题的背景和上下文。

这包括相关的历史、现状、相关研究或项目等。

背景信息的提供可以帮助读者对问题有更全面的了解，并为解决方案的提出提供更好的基础。

接下来是解决方案部分，这是PSSR的核心。

在这一部分，我们应该提供一个详细的解决方案，以解决前面定义的问题。

解决方案应该具体、可行，并且要能够解决问题的根本原因而不是仅仅解决表面问题。

此外，解决方案还应该考虑到资源的可用性、时间的限制以及其他可能的限制因素。

在结果部分，我们应该评估解决方案的有效性并展示实际结果。

这包括收集数据、进行分析和解释结果。

结果应该清晰、具体，并且能够回答问题并验证解决方案的有效性。

此外，我们还可以提供改进的建议或进一步的研究方向，以便读者可以在此基础上进行进一步的工作。

PSSR的重大意义在于它提供了一种系统化的方法来解决问题。

它帮助我们更好地理解问题、提供解决方案并评估结果。

通过遵循PSSR 的步骤，我们可以更有效地解决问题，并为未来的工作提供有价值的指导。

无论在哪个领域，PSSR都是一种非常有用的工具，可以提高问题解决的效率和准确性。

WRITING BUSINESS REPORTSI. Business reports in generalA business report is a detailed presentation given by the reporter to his/her boss or supervisor on a specific issue or event. It is about the business operation within the company, so it is usually not very long. It provides some specific information, data or suggestions.Formats that reports takeA business report will not have letter features. (Date, salutation: Dear, complimentary close: yours sincerely/yours faithfully) In the BEC exam, the exam question will usually give a specific requirement. In this case, you will normally be given the format in the question paper. Otherwise, you should use report format. In recent examinations, the second task has been report or proposal. Letter writing is possible but not as likely.Purposes of reports●Inform●Provide background information to help someone make up their mind aboutsomething●Make recommendations●Indicate a course of actionII. The organization of business reportsTask: Look at the following sample reports and discuss the organization.Report on a surveyA report on a training courseA report usually includes the following parts:●Introduction (who/what is it for, purpose)●Result (action/findings/analysis)●*Conclusions (summary)●*Recommendations (use one or two sentences to suggest the actions that shouldbe taken)Notes:1.To organize information, the first example uses numbered paragraphs, and thesecond examples uses subheadings.2.One item per paragraph. If an item is complicated, it should be logicallydivided into two paragraphs.3. A report should be given a title or subject line.4.The organization should be as clear as possible.The requirement of BEC exam on report:A report is the presentation of information in relation to a specific issue or events. The report will contain an introduction, main body of findings and conclusion; it is possible that the format may be a memo or an e-mail.There is no significant difference between the format required for proposals and reports. For BEC Vantage, reports must be clearly organised and should not contain letter features. There is no particular requirement to provide subheadings. But having headings is more realistic.III. Process in writing a BEC report●Why and for whom?●Collect relevant information●Organize information●Invent situation/details●Plan●Check organization●Write●Check languageIV. LanguageIntroduction●The report aims/sets out to investigate/evaluate/assess/study…●The aim/purpose of this report is to analyze / give…●This report is based on…Findings●It was found that…●The following points summaries our key findings.●The key findings are outlined below.●We discovered that…Conclusions●In conclusion / in summary / in short / in a word / to sum up●It was decided / agreed / felt that…●It is clear that…●No conclusions were reached regarding…Recommendations●It is suggested / proposed / recommended that…●I/We (strongly) recommend that …●It is essential to …●It would be advisable to …V. Guidelines for writing a BEC report∙Students are expected to plan, organise and present their ideas clearly.∙Reports should be clearly organised and should not contain letter features.∙The medium may be in the form of an article for a newsletter, or memo.∙Students could follow report writing guidelines and include the following where appropriate:o an introductiono findingso a conclusiono a recommendation∙Stick to the point: Students should consider the target reader or readers, and decide what information the target reader needs to know.∙It is important to look at the purpose of writing e.g. to make a recommendation, to inform, to analyse company performance.∙Identify the key content points (the hand written notes): Students should always support their main ideas (the five handwritten notes) with additionalideas or reasons (use creativity and imagination to invent the details/situation).∙The relationship between ideas has to be made clear by using linking words or phrases e.g. 'however', 'in fact', 'in contrast to this'.∙Ideas should be organised into paragraphs.∙Reports should be written in neutral or formal language.∙It is important not to lift words from the question: Show that you have command of a range of vocabulary and grammar structures by:o find alternative words for the key phrases in the questiono re-word sentences in the questiono use different grammatical structures from those in the question ∙Students should check their grammar structures, e.g. using the past simple or past perfect.∙Include all the information needed by the target reader: Check the answers to see if all these points have been coveredINTERPRETING DATAData: Line graphs, bar charts, pie charts, tablesI. Line graphs and bar charts1. Describing general trendsA. Upward trendVerbs:●to go up, to rise, to increase, to climb, to grow, to exceed, to overtake●to jump, to rocket, to shoot up, to surge, to soar●to improve, to recover, to pick up●to peak, to reach a peakNouns:a rise, an increase, growth, an improvement, a recovery, reach a peak, a jump, a surge, an upsurgeB. Downward trendVerbs:●to go down, to fall, to decrease, to drop, to decline, to dip, to reduce, todescend●to reach a trough, to hit/fall to the lowest point, to bottom out●to plunge, to slide, to collapseNouns:a fall, a decrease, a decline, a drop, a dip, reduction, a collapse, a descend C. Words to show stableremain the same, remain constant, remain stable, remain steady, remain unchanged, show little change, level offD. Adjectives and adverbs to describe a change more precisely:E. The exact number is not known●Just under, well under, just over, well over●Roughly, nearly, almost, approximately, around, aboutThe sales started at about 15 units in January.The sales started at just under 20 units in January.The sales then rose to approximately 90 units in March.The sales fell to around 60 units in April.F. Sentences structures●There was an upward trend.●There was a downward trend.●There were fluctuations. / It fluctuated.●It showed a small increase from January to February in sales of computers.●There was a slight increase from January to February in sales of computers.●Sales of computers increased sharply from February to March.●Price rose gradually from February to October before falling sharply inNovember.●Inflation rose slightly in March, before beginning its gradual descent totoday’s figure of 6.5%●1991 saw a dramatic drop in production, followed by a slight recovery in1992.●Sales reached a peak of 11,000.●Sales fluctuated from May to September.●Sales remained stable from September to November.●Sales stood at 10,000 in December.●Sales leveled off at about 8,000 in April.2. Time expressions●Between 1980 and 1990 (January and March)●Since 1990 (April)●In the first six month●In January●In 1980●Over the last twelve month●By December last year3. Tenses (Past, past perfect or present perfect tense)●Between 1980 and 1990, the number of tourists rose steadily.●In 1990, most people bought goods from smalls shops.●Since the year 2000, most people have bought goods from large supermarketsin the immediate community.●By December last year, the share price had fallen sharply.II. Describing table, statistics, and pie chart1. Comparing and contrasting:●White is the (second) most/least popular color for cars in Britain.●White is a (much /far/a bit/a little) more/less popular colour than blue.●Blue isn’t as popular as popular a colour as white.●Gold cars are not (quite)/just as popular as yellow ones.●About twice as many brown cars are sold as black cars in Britain.●More/far more/fewer/far fewer red cars are sold than green cars.●Not as many green cars are sold as red ones.2. Expressing fractions and proportions●A/one quarter of our employees speak a foreign language. (=25%)●A/one third of our employees are women. (=33%)●A/one half of our employees go on holiday in August. (=50%)●1/10 = a/one tenth●2/3 = two thirds●Nine out of ten graduates have already found employment.●By the year 2,000, one in five cars in this country will be Korean.Task: change the following percentages into fractions.30%; 75%, 50%, 12.5%, 60%, 90%, 25%3. be, make up, constitute, account for●Using bracketsThe other colours, which constitute 3.12%, are considerably less popular than blue (12.72%)It is followed by white colour (11%), red colour (9%), and blue colour (5%).●Using relative clauseWhite, which is 56.11%, is considerably more common than blue, which makes up 12.72%.4. Cohesive devices used in comparison & contrastComparisons:similarly, like, likewise, in the same way, equally important, too, also, accordingly Contrasts:on the contrary, different from, in contrast, on the other hand, yet, but, the former…the latter, the first…whereas the second, whereas, nevertheless, in spite ofWRITING BUSINESS PROPOSALSI. What is a proposal?A proposal has a similar format to a report, but unlike the report, the focus of the proposal is on the future, with the main focus being on recommendations for discussion; it is possible that the delivery medium may be a memo or an e-mail.The difference between a report and a proposal is that a report focuses on summarizing what has happened and then sometimes at the end giving a recommendation; whereas a proposal focuses on analyzing the current situation in order to give suggestions for future action.II. The organization of a proposalTask: Look at the following proposals and learn the organization.Sample 2Question:Your company has decided to invest some of this year’s exce ptionally high profits in one of the following areas.●New computers●Language training courses●Special bonus paymentsYou have been asked to write a proposal recommending how the profits should be invested and what benefits would be achieved.A proposal usually has the following parts:●Title or subject●Introduction●Analysis: comparison of alternatives●Conclusions●RecommendationsIII. LanguageContrasting ideas●However,●Although●Despite/In spite of●…while/whereas…●On the other hand,●Nevertheless●In contrast to…●Different frome.g. This is something Wouldwide does not offer whereas ERS do.In spite of the cost, ERS are offering the better deal…Making comparisons●Both/Neither●Like/Unlike…●In the same way●Alike●Have in common●Likewise,e.g. They are both larger international companies.Like ERS, they have a …Neither company meets all our key needs.Linking cause and effect●Because of / As a result / Due to / Owing to…●This means…●…leads to / result inIV. Guidelines for writing a proposalWriting a Proposal∙The proposal often asks you to suggest an improvement to an existing situation or procedure.∙Students are expected to plan, organise and present their ideas clearly.∙Proposals should be clearly set out with title, sub-headings and bullet points where appropriate.∙The medium may be in the form of a fax or memo.∙Students could follow report writing guidelines and include the following where appropriate:o an introductiono the proposalo a conclusiono a recommendation∙Students should consider the target reader or readers, and decide what information the target reader needs to know.∙Students should always support their main ideas with additional ideas or reasons.∙The relationship between ideas has to be made clear by using linking words or phrases e.g. 'however', 'in fact', 'this means that'.∙Ideas should be organised into paragraphs.∙Proposals should be written in neutral or formal language.∙It is important not to lift words from the text.∙Students should be aware of typical grammar structures, e.g. the language of speculation and using conditional forms.。

propose详细用法总结今天给大家带来propose用法，让我们一起来学习吧。

下面就和大家分享，来欣赏一下吧。

propose用法1、propose somebody for something(提名某人做某事)的意思是指在会议上提议或提名某人担任某职位或参加某组织。

其后接具体的职位时，for 也可换成as;但若是指position, post, job 之类的“职位”词，则只用for 。

如：I propose Mr Smith for [as] chairman. 我提名史密斯先生当主席。

2、propose something to someone(向某人提议用某事物)与职位无关，主要表示提出建议，供对方参考。

如：He proposed a possible solution to me. 他向我提出了一个可能的解决方法。

Britain is about to propose changes to some institutions. 英国将提议对一些机构进行改革。

3、很显然，propose sb for sth(提名某人担任某职位)并不等价于propose sth for sb(其实该结构中的for 应是to)。

initiate跟propose用法一致吗?initiate的用法英音An alliance has been launched in Beijing in an attempt to advance Chinas strategic plan for innovation.The Innovation and Entrepreneurship Education Alliance consists of 137 universities and 50 enterprises.Initiated by Tsinghua University, the alliance aims to build a platform for universities to share their experience in innovation and entrepreneurship, deepen educational reform and nurture students innovative and entrepreneurial spirit.Tsinghua University announced its proposal for the alliance in April and was supported by many other schools and enterprises.A majority of the new alliances members are key educational institutions, including Peking University, Tsinghua University, Zhejiang University in eastern China and Harbin Institute of Technology in northeast China.语言点+词汇The Innovation and Entrepreneurship Education Alliancen. 中国高校创新创业教育联盟由清华大学发起的、包括137所高校和50家企事业单位在内的联盟，6月11日在清华大学举行成立大会。

宏观环境PEST分析PEST分析又称大环境分析，是研究宏观环境的有效工具。

通过Pest分析法，公司能够剖析出自身所处的外部大环境究竟对自己的发展是有利还是有害，以及据此作出战略规划，趋利避害。

其中每一个字母各代表一个因素，分别为：P （political—政治）、E（economic—经济）、S（social—社会）、T（technological —技术），接下来将通过pest分析模型，如图2-2所示，对顺丰速运所处的宏观环境进行分析，洞察利害然后灵活应对。

（1）政治环境(Political)政治环境因素，是指对组织经营活动具有实际与潜在影响的政治力量和有关的政策、法律及法规等因素。

政治因素对企业发展的影响是最深刻的，一个行业的兴衰存亡在很大程度上取决于政治法规的支持与否。

在当下，政局稳定，法规相对严明规范，我国快递行业面临的政治环境总体来说较之以往有了很大的改善，借力于国家政策，获得了很大的发展机遇，另外随着市场准入标准的此升彼降，快递企业今后的发展依然是挑战重重。

图2-2快递行业宏观环境PEST分析2010年，国家制订了十二五规划草案，提出要在前一规划取得成果的基础上，继往开来大力推广快递服务；同时，2009年10月，新《邮政法》正式出台，首次在法律上明确了快递企业的地位，并且提出了邮政市场鼓励竞争、促进发展的原则，补充、完善了寄递渠道安全监管的制度和措施，修订了邮政业务资费的制定机制，新法中的其他相关规定也为行业的良性发展提供了有力的法律保障，为行业内的快递企业的自身规范提供了依据。

《快递业务经营许可管理办法》设定了更全面、更严格的快递业经营许可标准，为国内的快递企业的发展确立了更高、更明确的目标，这些都必将促进国内快递行业向着规范、有序、健康的方向发展。

同时新《邮政法》对邮政专营信件范围的放松也将为民营快递公司提供更多的发展空间。

体制改革的不断深化也为快递业的发展保驾护航。

2006年，邮政部门政企分离改革，开始打破中国邮政EMS快递服务的垄断地位。

scp 行业分析的一种方法在行业内部分别构建起数个模型，每个模型都包含至少两个维度，每个模型应该反映待分析行业中的一些重要特征。

基于各种行业分析方法，可以得到不同维度上的分析结果，再通过比较这些结果，就能够得到有关行业的一些规律性认识。

scp 也是一种用来分析行业情况的工具。

它是一种描述分析法(Descriptive Analysis)，它给定一组相互依赖、相互作用并且有着共同属性的变量，从多角度来研究复杂现象间的相互影响或制约关系，从而更深刻地理解事物的真实状态，增强处理事务的预见性和可靠性。

在行业内部分别构建起数个模型，每个模型都包含至少两个维度，每个模型应该反映待分析行业中的一些重要特征。

基于各种行业分析方法，可以得到不同维度上的分析结果，再通过比较这些结果，就能够得到有关行业的一些规律性认识。

scp 也是一种用来分析行业情况的工具。

它是一种描述分析法(Descriptive Analysis)，它给定一组相互依赖、相互作用并且有着共同属性的变量，从多角度来研究复杂现象间的相互影响或制约关系，从而更深刻地理解事物的真实状态，增强处理事务的预见性和可靠性。

对于问题解决而言，研究者往往需要通过定性分析寻求一条路径来找到问题的解决办法。

但是，我们知道，在定性分析中，我们无法完全确定“问题”与“解答”之间的关系，只能尽力接近这种可能。

如何才能让我们在研究中发挥主观能动性，主动创造出“解答”？此时，借助 SPSS 软件的统计分析功能就显得尤为重要了。

我们通常会针对某项问题，设计一个相对严谨的研究计划，然后在对计划进行实施的过程中，对可能出现的各种意外情况做好准备。

例如，假设在这次调查过程中，收集到足够的资料信息去支持对某问题的研究，那么当实验中遇到意想不到的困难时，我们便可以考虑修改计划或者直接放弃，以节省宝贵的时间成本。

通过 SPSS 的行业分析功能，我们可以详细地记录这个调查研究计划的每一步操作，同时还能追踪调查活动的进展及对数据库资料的操纵。

Research ProposalAGEDS 510Proposal ContentPlease use the “The Research Proposal” document that begins on the next page as a guide for what to include in your proposal. This document lists each section of a research proposal and identifies key considerations about each section. Your grade for the written portion of this assignment will be based upon how well you addressed the key points contained in this document.The maximum overall length of the proposal is 7 pages double spaced with a 12 point font and one inch margins. A reference list must be included but does not count against your page limit. The maximum acceptable length of chapter one is 3 pages, and the maximum acceptable length of chapter three is four pages. Chapter 2 is not required.SubmissionsTo enhance the quality of your proposal and to assist you in achieving an on time completion, the following peer review schedule has been established. You are expected to submit your proposal for review on schedule and to complete your duties as a reviewer for another author on schedule. Peer review forms are provided in Lesson 1 in WebCT. The instructor will provide feedback to all students at each scheduled peer review process.Post your drafts and final proposal to the appropriate discussion areas in WebCT by their respective deadlines. The proposal should be attached to your message as a Word or PDF file. In the subject line write “Your Name Chapter 1” etc. Name the attached file “Your Name Chapter 1.doc” etc.FOLLOW THESE NAMING INSTRUCTIONS! Peer reviewer assignments are explained in the respective discussion areas in WebCT.EvaluationThe grade for this assignment will be divided between the written research proposal (80%) and your participation (20%) in the peer review process. Regarding the peer review process, you will earn 5% for submitting the required materials on time and 15% for providing a thorough and substantive peer review. You will also be expected to participate in a review of selected final proposals. This review process will provide feedback to authors and will aid in determining a winner of the coveted most outstanding proposal award.The Research ProposalChapter 1 – IntroductionC1.1 Title•The title should reveal to one who understands research the:o Major variables and any relationship(s) among the variables being examined in the study.o Type of research (descriptive survey, causal-comparative or correlational, or experimental).o Target population (the group the researcher wants to study and also to whom he or she wishes the results to apply).•Avoid unnecessary words like: “a study of” or “an investigation of”.•Focus on the essence of the study so that the title may be as brief as possible while still communicating the necessary information.•The title should be clear, concise and descriptive enough to permit the study to be indexed in its proper category.C1.2 Background and Setting•Introduce the reader to the problem being investigated.•Set the problem within the proper context.•Base this section primarily on facts. You may include opinion.•Cite the source of all facts and opinions used in this section and include the sources in your reference list.•Use this section as the “lead in” to your problem statement.•Make sure that the arguments used to isolate the dimensions of your problem are logically sound.C1.3 Statement of the Problem•State the problem clearly and concisely.•Problem statements are often more easily identified and interpreted when they are written in the form of a question.•Restrict the scope of the problem statement.•Make sure that the problem is amenable to research. Avoid philosophical issues, as well as value or judgmental questions.•Make sure that the problem statement can be addressed ethically.•The problem statement should be consistent with the information presented in the background and setting section.• A solution to the problem should contribute to the knowledge base of the discipline. •Research aimed at addressing the problem should lead to ideas for future research.C1.4 Objectives of the Study•First write specific research questions, objectives, or hypotheses depending upon the type of research that you plan to conduct. Present them in list form.•Write an overall purpose statement that reflects all of you questions, objectives or hypotheses.This statement should appear just prior to the list of questions, objectives or hypotheses. •Research questions or objectives should be very specific and should identify variables that are being investigated.•Hypotheses should be written as directly testable relational statements.•Hypotheses may be directional or nondirectional depending on what would be consistent with the existing body of knowledge.•Null hypotheses are not stated in the proposal.C1.5 Significance of the StudyNote: This section is NOT a required component of the Research Proposal Assignment. •Explain why your study is important. Base this explanation on your problem statement and your intended approach to addressing it. Stay focused.•Consider the following questions in deciding what to include in this section:o How will theory be tested or further developed?o How will the knowledge base be expanded?o How will practical problems be solved?o Who might benefit from your study and how?o Will the study have application to professional practice?C1.6 Limitations/DelimitationsNote: This section is NOT a required component of the Research Proposal Assignment.You should provide a list of specifically stated limitations (weaknesses) that apply to your study. Examples of limitations include:o Small sample sizeso Errors in measuremento Failure to control extraneous variableso Control for extraneous variables, etc.•You should provide a list of specifically stated delimitations (boundaries that indicate what is being researched and what is not) that apply to your study. Examples of delimitations include: o Specific geographic boundarieso Grade level of students that are the subjects of your studyo Specific constructs that will be measuredC1.7 Definition of TermsNote: This section is NOT a required component of the Research Proposal Assignment.Analyze your research questions, objectives, and or hypotheses for words that should be defined. •Define all variables and important terms in clear and unequivocal language.•Present the definitions in list form.•Constitutive definitions should be provided for all important words. These are like dictionary definitions in that words are used to define the key terms.•Variables or characteristics that you plan to measure must be defined operationally.Operational definitions describe how variables will be measured and translate something theoretical into something observable.•Do not define generally understood concepts unless you are using them in a unique way. Chapter 2 – Review of LiteratureNote: This chapter is NOT a required component of the Research Proposal Assignment. •Write chapter 2 in sections based on your research questions, objectives, and/or hypotheses. •Use the review of literature to establish a theoretical framework for the study.•Do not abstract prior studies in chronological order and force the reader to assimilate the facts and draw conclusions!•Synthesize prior studies by weaving them into a network of relationships that point out relevant issues and reveal gaps in knowledge.•Comment on previous related studies and whether their samples were adequate, their techniques satisfactory, and their conclusions warranted. It should be clear that previous studies have not adequately addressed your research problem.Chapter 3 – MethodologyC3.1 Research Design•Identify the purpose and type (e.g. descriptive survey, correlational, causal comparative, quasi-experimental, experimental) of research that you will conduct. For example: “The purpose of this correlational study was to…”•Describe the research design that will be used.•Illustrate the research design when appropriate.•Discuss the internal validity strengths and weaknesses of the study.•Explain how extraneous variables will be controlled.•Discuss external validity strengths and weaknesses of the study.•Organize this section by research questions, objectives, and/or hypotheses if multiple designs will be used.C3.2 Subjects or Data Source•Describe your intended target population and indicate if there is a difference between the target population and the population that is accessible to you.•Explain how you will obtain a list (frame) of persons in the population and how you will minimize frame error (inaccuracies in the list).•Indicate whether you will study the entire population (a census) or if you will select a sample. •If a sample is used, justify and describe your sampling procedures. Provide a rationale (e.g.desired margin of error, limited resources) for the sample size.C3.3 Instrumentation•Describe carefully the procedures that will be used to ensure that all instruments are valid.Validity answers the following question: Does the instrument measure what it purports to measure with the population that will be used?•Describe carefully the procedures that will be used to ensure that all instruments are reliable.Reliability answers the following question: Does the instrument yield consistent results with subjects similar to those being studied?•Explain why the instruments are appropriate for your study. This is an indication of suitability. •If applicable, how will interviewers or observers be trained? How will inter and intra rater reliability be established?•How will incomplete data, obvious response set, lying, cheating, and unanswered items be dealt with?•Explain your plans for pilot and/or field testing your instruments.•Clearly explain how all variables are measured. It should be clear what level of measurement is represented by each variable. This is important information in determining the appropriate statistical analysis of the data.C3.4 Conditions of Testing•You may title this section “Data Collection”.•Explain how informed consent of subjects to participate in the study will be obtained. •Describe when, where, and under what conditions the data were gathered.•Describe the order in which instruments were administered.•Indicate whether time limits were set for completing some or all of the instruments. •Describe any oral and/or written directions that were given to the subjects.•Explain what will be done to reduce measurement error when instruments seek information that is sensitive and could lead to socially acceptable answers.•For survey research, describe in detail each contact with subjects. Also, indicate the time interval between each contact.•Explain how you will deal with nonresponse error.•Explain how you will calculate the response rate.•While the data is being collected keep a detailed record of any events that might impact the results. This could be very helpful to you in explaining your findings.C3.5 Treatments•Describe in detail all levels of the independent variable (s). Describe them well enough that another researcher could conduct the study in exactly the same way that you did (replication).This is very important!•If attribute (nonmanipulated) independent variables will be included in the analysis, identify them and describe each level of each variable in detail.C3.6 Data Analysis•You should select statistical techniques that fit the design and objectives of the study. You should never choose a statistical technique or research design then try to find a study that would use it.•Describe the analysis procedures and statistics that will be used for each question, objective and/or hypothesis.•Explain how data will be coded and entered. –Not Required for the Research Proposal Assignment•Explain how the data will be checked for errors and “cleaned up” after entry.–Not Required for the Research Proposal Assignment•Identify the software that will be used to collect, organize and analyze the data.•If inferential statistics will be used, specify the level of significance that will be used.Recommendations for Self Evaluation of the Written Proposal1•Write a draft of the proposal.•Put the draft away for a few days.•Read a paper copy of the draft.•Critically analyze the draft for organization and logical thought.•Make sure that your ideas are clearly communicated.•Sentences should be clear and concise.•Carefully select words.•Look for spelling, grammar, punctuation and typographical errors.•Ask yourself if the proposal still seems feasible.•Integrate your corrections into a second draft.•Obtain lots of feedback from others.1 Leedy, P. D., & Ormrod, J. E. (2005). Practical research: Planning and design (8th edition). Upper Saddle River, NJ: Pearson Education, Inc.。

AA (Account Assistant)客户助理Action Plan行动方案AD (Account Director)客户总监Add Value附加价值Ads (Advertisement)广告Advertorial付费软文AE (Account Executive)客户代表、客户主任Agency代理商AM (Account Manager)客户经理Analysis Tools 分析工具Announcement 公告Annual Report 年报AP (Asia-Pacific)亚太区AR List任务清单ATL (Above the Line)线上活动Attachment 附件Audience Awareness 公众认知度Auto Industry汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavio门dentity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介(附在新闻稿后面的关于该公司的简短介绍) Brand Communications Strategy 品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission 品牌管理委员会Brand Management Consulting Firm 品牌管理顾问公司Brand Management 品牌管理Brand Planning/Designing 品牌策划/设计Brand Positioning Survey 品牌定位调查Brand Positioning 品牌定位Brand Promotion 品牌推广Branding Strategy 品牌战略Briefing Kit 资料包Briefing情况介绍BTL (Below the Line)线下活动BU (Business Unit)业务部门Bulletin公告栏Bundle附赠品Business E-Mail 商务电邮Business Model 商业计划Business Philosophy 经营哲学Business Strategy 经营战略Campaign公关或营销活动Career Development 职业发展Career Planning 职业计划Case study案例研究Category 类别Celebration庆典活动CEO Reputation Management CEO 声誉管理CEO's Arrangement CEO 接待Channel 渠道Chart幻灯片中的页面China Golden Awards For Excellence in Public Relations 中国最佳公共关系案例大赛China International Public Relations Congress 中国国际公共关系大会CI (Corporate Identity)企业形象CIPRA(China International Public Relations Association)中国国际公共关系协会CIS (Corporate Identity Sysetm)企业形象识别系统Client Database Management 客户数据管理Client Oriented Strategy 客户导向战略Client Relations Development System 客户关系开发系统Client Relations Evaluation System 客户管理评价系统Client Relations Maintenance System 客户关系维护系统Client Relations Management System 客户关系管理系统Client Relations Management 客户管理管理Client Relations Precaution System 客户管理预警系统Client Relations Supporting System 客户管理支持系统Client Relations 客户关系Client Satisfaction Management 客户满意度管理Clipping Report 剪报报告Closing Phase结束阶段Code of Conduct 行为准则Code of Ethics职业道德Communication Model 传播模式Communications Kit 新闻夹Communications Management 传播管理Communications Regions 传播地域Communications Strategy 传播战略Community Relations 社区关系Competitor竞争对手Confidential保密的、机密的Confidential Items 保密条款Consecutive Interpretation 交互式翻译Consultant 顾问Consumer Buying Process 顾客购买过程Consumer Database 顾客数据Consumer Orientation 消费者导向Consumers/Dealers Assembly 用户/经销商大会Contact Person 联系人Continuous Education 继续教育Controlling Phase 控制阶段Coordination Communicating 协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness 核心竞争力Core Media核心媒体Corporate Affairs 企业事务Corporate Image 企业形象Corporate Profile 公司简介Corporate Reputation 企业声誉Corporate Video 宣传片Cost Control成本控制Cost Management 成本管理Creative & Design 创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office 危机管理办公室Crisis Management Planning 危机管理策划Crisis Management Team 危机管理小组Crisis Management 危机管理Crisis Research 危机研究Crisis Statement 危机声明CRM (Customer Relationship Management)客户关系管理Customer testimonial 客户证言Datasheet宣传页Decoration现场布置(装饰)Demand GenerationDemo Booth产品演示台Diagnosis 诊断Director 总监Distributor 分销商DM (Direct mailing )直由BDomain Name Registration 域名注册Donation 捐赠EC (East China)华东Editorial Calendar媒体刊登计划EDM (Email Direct Marketing)电子邮件营销Effective Communications 有效传播Employee Compensation 员工薪酬Employee Relations 员工关系Environment Analysis 环境分析Environment Issues 环境问题Ethics of the Profession 职业道德Event Management 事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料(数字或其他材料)FAQ常见问题问答Fashion Business 时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management 财务管理Financial Communications 财经传播Flyer宣传单页Follow-up星艮进Forum论坛GCG (Grand China) 大中国区Glossary 词汇表Government Affairs 政府事务Government PR政府公关Government Relations 政府关系Govt (Government)政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR医院公关Human Resource Management 人力资源管理IMC (Integrated Marketing Communications 整合营传播Implementation 实施Incentive Plan 激励计划Industry Participation 行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management 整合管理Interactive PR网上互动公关Internal Magazine 内部期刊Internal Communications System 内部传播系统Internal Communications 内部传播Internal Film内部电影Internal PR内部公关International PR 国际公关Internet Communications 网络传播Internet Media Communications 网媒传播Interpersonal Communications 人际传播Interpreter 翻译Interview专访或面试Introduction Lantern 宣传幻灯Investor Relations 投资者关系Invitation Letter 邀请IPR (Institute of Public Relations)英国公共关系协会IPRA(International Public Relations Association)国际公共关系协会Issue Diagnosis 问题诊断Issues Management 问题管理ISV (Individual Software Vendor)独立软件开发商Job Evaluation 绩效考核Journalist 记者Key Media关键媒体Key Messages关键信息Keynote Speaker主题演讲人Keynote Speech 主题演讲LA( Large Account)大客户LE (Large Enterprise)大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program 长期项目Lucky Draw 抽奖Marcomm (Marketing Communications)营销传播Market Analysis Report 市场分析报告Marketing Communications Mix 营销传播组合Marketing Communications 营销传播Marketing Strategy市场营销战略Marketshare市场份额Mass Media大众媒体MB (Medium business)中客户MC (Master of Ceremonies)主持人MC (Middle China)华中MD(Managing Director) 董事总经理、执行董事Media Assistant 媒介助理Media Analysis 媒体分析Media Communications Strategy 媒体传播战略Media Communications 媒体传播Media Coverage媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations 媒介关系Media Research 媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda 会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology 方法论MI (Mind Identity)企业理念识别MI (Media Index)企业媒体声望指数Mindshare品牌影响力份额Miscellaneous 杂费Monthly Report 月报Multifunctional Task Force 多职能任务小组National Standards of the PR Professional Qualification 国家公共关系职业资格标准NC (North China)华北NE (Northeast China)东北Negative Report 负面报道New Product Launch 新产品发布News Clipping新闻剪报News Release新闻发布Newsletter 通讯No-profit PR非营利机构公关Norms of Excellent PR Management卓越公共关系管理标准NW (Northwest China)西北Objective Diagnosis 目标诊断Offering服务内容On Site现场Online Advertisement 线上广告Online Communications 线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP(Out-of-Pocket)杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader 舆论领袖OUTCOMES Evaluation Tools 输出级评估工具OUTPUTS Evaluation Tools 效果级评估工具Outsourcing 夕卜包OV (One Voice) 一个声音Photo Library 图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising)导购点广告Positioning 定位Post Event善后工作Poster海报Postmortem会后书面的简短总结报告Postscript 后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice 公关顾问实务PR Consulting Service 公关顾问服务PR Consulting Tools公关顾问工具PR Directorr公共关系总监PR Evaluation公关评估PR Event公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface 前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release 新闻稿Print Media平面媒体Priority优先的Procurement Management 预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee专业服务费Professional Grading 专业等级Project Life Cycle项目生命周期Project Management 项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA(Public Relations Society of America)美国公共关系协会Pubic Opinion公众舆论Public Affairs 公共事务Public Relations Consulting 公关顾问Public Relations Crisis 公关危机Public Relations Management 公关管理Public Relations 公共关系Public Utility 公用事业Publicity 宣传Q&A问题问答Qualified Project Manager 合格的项目经理Quality Control 质量控制Quality Management 质量管理Questionnaire 调查问卷Quotation 报价Real Estate 房地产Recommendatory 推荐信Recruitment 招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools 研究工具Reseller经销商Retainer长期客户Review回顾、总结Risk Management 风险管理Roadshow巡展、路演ROI return on investment 投资回报率Rude question不友好的问题SAE(Senior Account Executive)高级客户代表、高级客户主任SEM (Search Engine Marketing)搜索引擎营销SAM (Senior Account Manager)高级客户经理SB (Small business)小客户SC(South China)华南Scope Management 范畴管理SEO (Search Engine Optimization)搜索引擎优化SMO：Social Media Optimization (社会媒体优化) Seminar研讨会Senior Consultant 高级顾问Senior Media Executive 高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation 同声传译Slide幻灯片Slogan 口号Social Activities 社会活动Social Responsibility 社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts纪念品和礼品SOV (Share of Voice)Speaking with One Voice 用一个声音说话Spokes Person Tips 发言人技巧Spokesperson 发言人Sponsorship Planning 赞助策划Sponsorship 赞助Strategic Consulting 战略咨询Strategy Communications Systems 战略传播系统Strategy 战略Success Story成功故事Summary简介、概述Supplier供应商Survey调查SW(Southwest China)西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing 任务营销TBD (To be Detail)需更详细信息Team小组、团队Technical Article 技术文章Theme主题Time Management 管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications 双向传播Two-way Symmetry双向平衡模式UEO (user experience Optimization)用户体验优化Venue会议地点Vertical media 行业媒体VI (Visual Identity)视觉识别VIP Speech讲话稿Virtual Computer 虚拟主机Vision愿景Voiceshare曝光信息份额VP(Vice President)副总裁VSB (Very small business) 特小客户、超小客户Website Construction 网站建设Whitepaper 白皮书Workshops工作研讨Worldwide 全球特写feature articles以货代款in kind机构广告institutional advertising前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating 一刻平均占有率average quarter-hour share交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪力口first-run syndication形象移植imagery transfer信息式广告informercial互相连接interconnect广播电视网networks网外辛迪加off-network syndication协'办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station受众总数total audience总体受众计划total audience plan广告网络ad networks广告查询ad request横幅广告banner商业回邮件business reply mail分类广告Web 站classified ad Web site编辑名录compiled lists立体创意直由B creative dimensional direct mailing 数字互动媒介digital interactive media直邮广告direct-mail advertising内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider销售信函sales letters广告礼品advertising specialty展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising陈列媒介exhibitive media全面登场full showing车内广告牌inside cards户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums标准户夕卜广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones商业展示会trade shows交通广告transit advertising广告英语术语一一媒介策划用语广告印象advertising impression广告反应曲线advertising response curve注意度attention value受众audience受众目标audience objectives品牌开发指数brand development index品种开发指数category development index发行量circulation成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value频次frequency市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehiclesAE ---- Account Executive ---- 客户代表，或客户执行。

《产业经济学》题库一、名词解释产业、产业组织、产业结构、产业关联、产业集群、产业政策、产业布局、产业规制、产业结构政策、产业结构优化、产业结构效应、产业结构高度化、产业结构合理化、资本密集型产业、技术密集型产业、劳动密集型产业、淘汰产业、新兴产业、生产要素分类法、规模经济、范围经济、掠夺性定价、管制、有效竞争、马歇尔冲突、配第—克拉克定理、瓦尔拉斯的一般均衡理论、竞争机制、市场结构、市场集中度、HHI指数、市场行为、市场绩效、勒纳指数、贝恩指数、规模经济、霍夫曼工业化经验法则、进入壁垒、混合并购、策略性行为、地区产业结构、增长极理论、点轴理论、地区性产业布局、产业组织政策、战略产业、政府主导型产业规制、政府规制、法律规制、行政规制、卡特尔、资产专用性二、单选题1、产业经济学研究的领域是（D ）A、国民经济总量 B 、企业C、家庭D、产业2、把产业分为主导、先导产业的关联分类法是（B ）A、技术关联方式分类法B、战略关联分类法C、原料关联分类法D、方向关联分类法3、中国封建时期最重要的产业政策是（A ）A、农本思想B、工商业思想C、水利基础设施建设思想D、农工商思想5、霍夫曼比例是指（ A ）A．消费品工业净产值与资本品工业净产值的比例B．供给与需求的比例C．轻工业品净产值与重工业品净产值的比例D．以上都对。

6、（A）提出了三次产业划分A、费歇尔B、瓦尔拉斯C、马歇尔D、霍夫曼7、SCP理论指的是（B）A、市场结构—市场主体—市场绩效B、市场结构—市场行为—市场绩效C、市场行为—市场结构—市场效果D 、市场结构—消费主体—产品状况8、产业组织是指（A）A、同一产业内企业间的组织或市场关系B、产业中同类企业的总和C、企业与企业之间的经济关系D、市场主体间的市场活动的集合9、马歇尔冲突指的是（ A）A、规模经济与垄断的矛盾B、完全竞争与市场的矛盾C、竞争与垄断的矛盾D、垄断与市场的矛盾10、下列说法中对SCP的认识正确的一项（C）A、决定市场行为的主要依据是市场集中度、产品差别化和进入壁垒的高低B、在此体系中，对于市场结构的指标的研究处于重要的核心地C、市场绩效优劣的评价主要考虑产业资源配置效率、利润率水平、生产效D、市场行为的主体指的是消费者的消费行为11、可竞争理论的分析中心是（C）A、SCP理论B、市场绩效C、完全可竞争市场及沉没成本D、退出壁垒12 、HHI指数的优势在于（C）A、必须收集到该市场上所有企业的市场份额信息B 、计算量不大C 、HHI对规模最大的前几个企业的市场份额变化反映特别敏D 、便于收集资料13、勒纳指数与贝恩指数相比较，以下说法正确的有（D）A、两者都不是建立在不完全的理论假定基础上B、两者都建立在完全的理论假定基础上C、勒纳指数与贝恩指数相比，较易取得D、勒纳指数与贝恩指数相比，较难取得14、下列说法错误的一项有（A）A、垄断市场的供应量比完全竞争市场高B、垄断造成巨大的福利损失C、垄断产生规模经济D、垄断必须以法律形式予以禁止15、掠夺性定价的定价方式是（A）A、企业将价格压低至成本以下，通过承担短期亏损来起到驱逐竞争对手的目的。

行业报告进行用户分析英文User Analysis in Industry Reports。

Introduction。

User analysis is a crucial aspect of industry reports as it provides valuable insights into the behavior, preferences, and needs of the target audience. By understanding the users, businesses can tailor their products and services to meet their specific requirements, ultimately leading to greater customer satisfaction and business success. In this article, we will explore the importance of user analysis in industry reports and discuss some key methods for conducting effective user research.Understanding the Target Audience。

The first step in user analysis is to understand the target audience of the industry report. This involves identifying the demographics, psychographics, and behavior patterns of the users. Demographic information such as age, gender, income, and education level can provide valuable insights into the characteristics of the target audience. Psychographic factors such as values, attitudes, and lifestyle choices can help businesses understand the motivations and preferences of the users. By analyzing the behavior patterns of the users, businesses can gain a deeper understanding of how they interact with products and services within the industry.Methods for User Research。