Introduction to Western business Marketing mix
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工商管理书籍英语介绍作文Title: Introduction to Business Management Books。
Business management books are essential resources for anyone looking to improve their knowledge and skills in the field of business. These books cover a wide range of topics, including leadership, strategy, finance, marketing, and more. In this essay, we will explore some of the most popular business management books and discuss their key concepts and insights.One of the most well-known business management books is "The 7 Habits of Highly Effective People" by Stephen Covey. This book outlines seven habits that successful people possess, such as being proactive, beginning with the end in mind, and seeking first to understand, then to be understood. Covey's principles have been widely adopted by business leaders around the world and are considered essential for personal and professional success.Another influential book in the field of business management is "Good to Great" by Jim Collins. In this book, Collins examines why some companies make the leap from good to great while others fail to achieve greatness. Heidentifies key factors that differentiate successful companies, such as having a clear vision, disciplined people, and a culture of continuous improvement. "Good to Great" has become a must-read for anyone interested in building a successful business.For those interested in marketing, "Influence: The Psychology of Persuasion" by Robert Cialdini is a must-read. This book explores the principles of persuasion and howthey can be used to influence others' decisions. Cialdini's research on the psychology of persuasion has had asignificant impact on marketing and sales strategies, making this book essential for anyone looking to understand consumer behavior.In the realm of leadership, "Leaders Eat Last" by Simon Sinek is a compelling read. Sinek explores the concept of servant leadership and how putting the needs of othersfirst can lead to greater success and fulfillment. He argues that true leaders prioritize the well-being of their team members and create a culture of trust and cooperation. "Leaders Eat Last" offers valuable insights for anyone looking to become a more effective leader.Overall, business management books provide valuable insights and strategies for success in the world of business. Whether you are a seasoned executive or a budding entrepreneur, these books offer valuable lessons that can help you navigate the challenges of the business world. By reading and applying the concepts from these books, you can enhance your leadership skills, improve your decision-making abilities, and achieve greater success in your career.。
English Business Introduction Letter TemplateA business introduction letter is a formal way of introducing a company to a potential client or partner. The letter should be written in a professional tone and include key information about the company and its services. In this guide, we will provide a template for writing an effective business introduction letter in English.TemplateDear [Recipient’s name],I am writing to introduce [Company name], a leading [Industry/Service] company based in [Location]. We have been providing [Industry/Service] solutions to businesses like yours for [Number of years] years.We have a team of experienced professionals who are dedicated to providing our clients with the highest-quality [Industry/Service] solutions. We understand that each business has unique needs, and we are committed to delivering customized solutions that meet and exceed our clients’ expectations.Our services include [List of services], and we have a proven track record of success in delivering results for our clients. We pride ourselves on our commitment to excellence and our ability to deliver on time and within budget.We would love the opportunity to learn more about your business needs and explore how we can assist you in achieving your goals. Please feel free to contact us at [Contact information] to schedule a consultation.Thank you for your time and consideration. We look forward to building a long-lasting and mutually-beneficial relationship with your company.Sincerely,[Your name and title]Tips for Writing an Effective Business Introduction Letter1.Keep the tone professional and formal. Avoid using slang or overlycasual language.2.Focus on the benefits of your company’s services and how they canhelp the recipient’s business.e bullet points or short paragraphs to make the letter easy to readand scan.4.Customize the letter for each potential client or partner. Do someresearch on their business and tailor the letter accordingly.5.Include your contact information and encourage the recipient to get intouch with any questions or to schedule a consultation.6.Proofread the letter carefully for grammar and spelling errors.By following this template and these tips, you can write an effective and professional business introduction letter that will make a positive impression on potential clients and partners. Good luck!。
外滩商业介绍英语作文The Bund, a historical and cultural symbol of Shanghai, China, is renowned for its unique architectural styles and bustling commercial activities. This essay will provide an overview of the commercial aspects of the Bund, highlighting its significance as a business hub.Located along the western bank of the Huangpu River, the Bund has always been a crucial economic center in Shanghai. It is home to numerous international banks and financialinstitutions, which have established their presence throughthe years. The area's historic buildings, many of which were constructed during the colonial era, now serve as offices and headquarters for these businesses, blending the old with the new.Retail is another significant aspect of the Bund's commercial landscape. High-end boutiques and luxury brands line the streets, attracting both local and international shoppers.The mix of traditional and modern retail spaces provides a unique shopping experience that caters to a wide range of tastes and preferences.Dining is also a major draw for visitors to the Bund. Thearea boasts a variety of restaurants, ranging from finedining establishments with Michelin-starred chefs to casual eateries offering local Shanghai cuisine. The waterfrontdining options provide stunning views of the river and themodern skyline of Pudong, making for a memorable culinary experience.Cultural and entertainment venues also contribute to the commercial vitality of the Bund. Art galleries, theaters, and performance spaces host a range of events, from traditional Chinese performances to contemporary art exhibitions, enriching the cultural life of the area.In addition to its commercial offerings, the Bund is a popular tourist destination. The promenade along the river is a favorite spot for sightseeing, offering a picturesque view of both the Bund's historical buildings and the modern skyscrapers across the river.In conclusion, the Bund is a vibrant commercial district that combines history with modernity. Its mix of financial institutions, retail outlets, dining options, and cultural venues makes it a key player in Shanghai's economy and a must-visit destination for anyone interested in the city's rich tapestry of commerce and culture.。
商业名片英语作文的艺术与策略In the realm of global business communication, the business card serves as a powerful first impression, a concise introduction to oneself and one's professional affiliations. Crafting an effective business card in English not only requires proficiency in the language but also an understanding of the cultural nuances that underlie effective networking.The foundation of any business card is its design. It should be visually appealing, with a clean layout and easy-to-read font. The use of color is crucial; while vibrant hues can capture attention, they should not overwhelm the card's readability. Similarly, the choice of paper stock is significant; a high-quality paper adds a sense of professionalism and durability.The information presented on the card must be concise and relevant. Name, title, company name, and contactdetails are the essentials. Including a professional headshot adds a personal touch and can help establish a connection between the cardholder and the recipient. It is also important to ensure that the information is accurateand up-to-date, reflecting the cardholder's currentposition and responsibilities.Linguistically, the language used on the business card should be professional and clear. Avoid jargon or technical language that may be unfamiliar to those outside the industry. Use simple, straightforward sentences to communicate key information. The card should also be freeof grammar or spelling errors, as these can reflect negatively on the cardholder's attention to detail.Culturally, it is essential to consider the business card's reception in different parts of the world. In some cultures, receiving a business card is a gesture of respect, and it is customary to receive it with both hands. In others, it is more common to simply accept the card withone hand. Understanding these differences can help ensure that the cardholder is respectful of the recipient'scultural practices.Moreover, when presenting a business card, it is important to do so with confidence and a smile. This nonverbal communication can complement the card's written message,传达出 cardholder's的专业素养和友好态度。
Business Card EssayIn the world of professional networking, a business card serves as a vital introduction to one's professional identity. It is a concise yet powerful tool that summarizes key information about an individual's professional qualifications, affiliations, and contact details.A well-designed business card reflects the professionalism and attention to detail of its owner. It should be printed on high-quality paper, with clear and readable fonts. The card should include the individual's full name, title or position, the name of their company or organization, and any relevant qualifications or certifications. Contact information such as email addresses, phone numbers, and social media handles should also be included for ease of communication.The design of the card should complement the individual's professional brand. Colors, images, and logos should reflect the values and image of the person or company. A unique and memorable design can help the card stand out from the crowd, making a lasting impression on potential clients or business partners.In addition to its visual appeal, a business card should also convey a sense of trustworthiness and reliability. The information provided should be accurate and updated, reflecting the individual's current professional status and achievements.In conclusion, a business card is an essential tool for any professional. It serves as a tangible representation of one's professional identity and should be designed with care and attention to detail. By presenting a well-designed and informative business card, individuals can make a positive and lasting impression on those they meet in the professional world.在商业社交中,名片是展示个人职业身份的重要工具。
Business Card Etiquette:Exchanging business cards is an essential part of most cultures. In most Asian countries, after a person has introduced him or herself and bowed, the business card ceremony begins. In Japan, this is called meishi. The card is presented to the other person with the front side facing upwards toward the recipient. Offering the card with both hands holding the top corners of the card demonstrates respect to the other person. In Japan, it is particularly important to be aware of the way business cards should be exchanged.The western tradition of accepting a business card and immediately putting it in your pocket is considered very rude there. The proper approach is to carefully look at the card after accepting it, observe the title and organization, acknowledge with a nod that you have digested the information, and perhaps make a relevant comment or ask a polite question. During a meeting, spread the cards in front of you relating to where people are sitting. In other words, treat a business card as you would treat its owner-with respect.The business card is much more in the Asian culture than it is to us here in America. It is truly an extension of the individual and is treated with respect. Things like tucking it into a pocket after receiving it, writing on it,bending or folding it in any way, or even looking at it again after you have first accepted it and looked at it are not considered polite and can insult your fellow Asian networker.First encounterWhen European businessmen meet for the first time, they shake hands firmly. New participants in business interactions are introduced to the other persons present at the beginning of the first appointment.∙Titles, first names and last names are mentioned.∙In most European countries, such as Germany, France and Belgium, using courtesy titles and last names is the norm.∙In the UK and in the Netherlands it is not unusual to act on a first-name basis after the first introduction.Business cardsExchanging business cards is one of the most common ways of providing contact details.∙Business cards are usually exchangedat the beginning of the first meeting, so that each participant knows theposition of the others in thecompany.∙If a contact person is absent, alwaysleave a business card behind.∙In Europe, business cards are nothanded over with both hands, but it is not regarded impolite if one does so.CommunicationAlthough most European countries are similar in this matter, each nationality has its own way of communicating.∙Dutch businessmen keep business and private matters strictly separate. When negotiating they are very straightforward and to the point. A no-nonsense approach is used in business interactions and in society. A foreign businessman should not feel offended when a Dutchman says he is wrong.∙Businessmen from the United Kingdom and from Belgium are more careful. They will be very cautious in saying that they disagree and they need time to think things over.∙In Luxembourg first contacts are quite formal. For Luxembourgian businessmen it is important to know that the business partner is not passing through, but that he has chosen the country for itsindividual characteristics.∙In Germany and France people are more distant and formal. French people do not use first names, and one must persevere to gain their trust.∙Most Europeans have a good sense of humour. Laughing loudly and self-mockery is not considered as impolite.AppointmentsIn most European countries it is very important to be on time, but due to increasing traffic on the roads it occurs more often that people are delayed.∙Arriving late at a meeting can be regarded as an insult. Thus, any delay must be notified immediately.∙In France it is recommended to confirm appointments to be sure that the French business partners will be present.Business lunches and dinnersBusiness lunches and dinners form a crucial part of the business interaction process both in Europe and in China.∙Most Europeans enjoy dining sumptuously. Several courses and a significant amount of time may pass before business topics arebrought up.∙More informal relationships may be established during business lunches and dinners. Subjects for conversation are family life, culture, sports and politics.∙In Europe strict table manners are required. For instance, making noises while eating is considered very impolite.∙Most European countries have a diversified culinary culture supplemented with foreign cooking. There are, for instance, many Chinese restaurants. France is famous for its wine productionwhereas Belgium and Germany are known for their beer breweries.∙If one is invited for dinner at someone’s home, normally a small present is brought along. In that case, it is polite to send a letter of thanks the day after the dinner.LanguagesEnglish is widely spoken in all European countries, but each country is proud of its own national language as well. Therefore, it might be interesting to know how to greet the other person in his own language. Sometimes business cards are translated into English and adapted to the style and usage of the country one is doing business with.An overview。
商务介绍信英文作文下载温馨提示:该文档是我店铺精心编制而成,希望大家下载以后,能够帮助大家解决实际的问题。
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I'm writing to introduce our company. We are a professional team dedicated to providing high-quality products and services. Our range of offerings is extensive and we take pride in our attention to detail.Hope this introduction gives you a good idea about us.Cheers!Another thing I want to mention is that we have a great reputation in the industry. We've worked with many clients and have always received positive feedback. Our staff is friendly and knowledgeable.That's a little bit about us.Best regards.You should know that we are always looking for new opportunities to expand our business. We are open to collaborations and partnerships. If you have any interesting proposals, don't hesitate to reach out.Thanks!。
Western Blot Marker说明书货号:PR1800规格:10T(50μL)/20T(100μL)保存:-20℃可保存2年。
避免反复冻融,建议分装保存。
产品简介:传统的Western Blot试验需要使用预染蛋白Marker来跟踪检测阳性抗原信号和转膜效率,但预染蛋白Marker无法在胶片上曝光,曝光信号需要根据膜上的预染蛋白Marker来判断。
Western Blot Marker是专门为Western Blot试验设计的分子量标准,由9种发光蛋白和9种预染蛋白组成;9种发光蛋白分别为23、30、36、44、50、62、90、120和160KDa,这些蛋白均可与抗体结合,因此能与抗原在同一张膜上曝出信号,阳性信号可以直接通过Western Marker的位置来判断;9种预染蛋白分别为15、25、35、40、55、70、100、130和180KDa,其中70KDa为红色,其他为蓝色,转膜完毕后在膜上肉眼可见。
主要特征:1.可与抗原同时检测信号,使Western blot结果判断更加简便2.发光Marker没有偶联和标记其他分子,分子量更加准确3.综合发光Marker和预染Marker的优势,既能监测转膜又能与抗原同时检测使用说明:1.取出后于室温放置融化;2.温和地充分混匀,取5-10μL该Western Blot Marker至上样孔中,进行SDS-PAGE电泳。
3.电泳完毕后转至PVDF膜或NC膜,与一抗二抗孵育。
4.孵育完毕,将Western Blot Marker与抗原一起通过ECL曝光至胶片或荧光显色。
图示:1、HRP标记的Goat anti mouse IgG二抗(一抗:mouse anti p38)ECL化学发光检测第1页,共2页第2页,共2页2、多重荧光检测注意事项:1.本产品可直接使用,不需要加热。
2.可根据抗体的效价或曝光时间的长短调整Western Blot Marke的上样量。
英语商业介绍信作文模板范文Here's an example of an informal and conversational English business introduction letter template that follows the given requirements:---。
Hi there,。
Just wanted to put a good word in for a business partner I've had the pleasure of working with. They're the real deal, you know? Always on time, never miss a detail, and they make sure the job gets done right.I remember when we first started collaborating. I was a bit skeptical, to be honest. But they proved me wrong with their dedication and professionalism. They're the kind of people you can trust with your eyes closed.Now, let's talk about their creativity. It's not justabout doing the job; they do it with style. They bring fresh ideas and perspectives to the table, always looking for ways to improve and innovate. That's why I think they'd be a great fit for your project.Oh, and did I mention their customer service? It's top-notch. They always go the extra mile to make sure their clients are happy. You can count on them to be there when you need them, no matter what.So yeah, if you're looking for a reliable and trustworthy business partner, I'd definitely recommend giving them a shot. You won't regret it.Take care!。
Different Business Etiquette between China and theWestI. IntroductionBusiness etiquette is a kind of civilization accumulation of human being.It becomes fixed during the business communication, being handed down from generation to generation. It is also a kind of standard behavior observed by the businessmen in their communication. Different countries have different culture traditions, so their business etiquette is also different from one another. There are great cultural differences between the cultural cores of Confucian in China and the cores of Christian in the West, which leads to some differences in the business etiquette between China and West.II. The Influence of Cultural Differences on Business Etiquette Differences Between China and the WestGenerally speaking, the differences on business etiquette between China and the West are influenced by several cultural factors, such as values, view of time, view of space, view of diet, verbal habits and nonverbal. The paper mainly focuses on time and space approach.2.1 From the approach of timeThoreau once said,“If a man does not keep pace with his companions, perhaps it is because he hears a different drummer.”Now, we use the phrase “the beat of a different drummer”to explain any different pace of life. The attitudes toward time vary from culture to culture. And it is understandable that people of different cultures hold different views toward time. When it comes to international business, the view of time can be divided into two types, such as monochromic time and polychromic time. Countries that follow monochromic time perform only one major activity at a time, while countries obeying polychromic time perform several activities simultaneously. (Jeanette S. 113)The United States is a monochromic culture. In monochromic culture, time is regarded as something tangible. Time is seen as linear and manageable. Therefore, people concentrate on the task at hand, taking time commitments seriously and being accustomed to short-term relationships. For example, in the West, time is a kind ofprecious and limited resource. The business people attend the business meeting on time. If someone was late, he would be considered to be lack of honesty. And the U.S. business people always expect to solve their business problems within twenty to thirty minutes. In monochromic cultures, it is considered a rude to do two things at once, such as reading a journal in a meeting or answering the telephone while someone is in your office. Schedules and keeping appointments are consistent with value of people in monochromic cultures.Chinese people are typical example of polychromic cultures. Chinese people are well adapted to doing several things at once and do not mind interruptions. In their opinion, people are more important than schedules to members of polychromic cultures. Their lifestyle is less organized than that of monochromic people. In their eyes time is just like a circle that does not have the end. So Chinese people are highly distracted and subject to interruptions. They consider time to be casual and flexible. For example, to most Chinese today, time simply flows from one day to the next. If a job is not done today, maybe it will be done the next day or the next. And the business meeting would generally last for several hours.Compared with the Westerners, few Chinese equate time with money. When foreign businessmen arrive in China, most Chinese will make them settle down in hotels and give them an opportunity to rest up. Because Chinese do not expect them to immediately rush into business. However, generally this arrangement will be politely but firmly rejected by visitors. When Chinese are involved in international business, they will get familiar with the Western concept“time is money”. But they do not automatically relate it to the pace of business.Besides, Chinese do not pay much attention to the appointment. Sometimes even if there is an appointment, the Chinese would not stick to it seriously. When people of different cultures interact, misunderstandings often arise as a result of different time view. For instance, in the Western countries, the business contact would be pre-arranged within three to four weeks. Business people pre-arrange the business contact at least two weeks in America. The appointment is holy to Americans. In the business communication, if someone asks to have a business contact at the lastminute, he will be considered to make trouble or insult the others. On the contrary, the Chinese people pay more attention to relationship. In their business activity, if there is an important person need to be contacted, they could cancel the primary appointment to meet him. It is unacceptable to American business people. This example shows the cultural differences in time sense between China and the West. And it becomes increasingly important as modern business communications put more and more businessmen in daily contact. If we are to avoid misunderstanding, we need to know better about our own cultural biases and those of others. (Wen Yaoqing, 127) 2.2 From the approach of spaceSpace, is the physical distance between people when they are interacting. It is deeply influenced by culture. When people are having a conversation, the distance between them changes dramatically from one culture to another.Generally speaking, there are four zones when U.S. people interact: the intimate zone, the personal zone, the social zone, and the public zone. The intimate zone, less than 0.46 meters, is reserved for a close friend. And it appears briefly when the business colleagues shake hands. The personal zone, from 0.46 meters to 1.2 meters, is used for giving instructions to someone in an office. The social zone, from 1.2 to 3.6 meters, is used for impersonal and formal business meeting. The public distance, over 3.6 meters, is the most formal zone. (Lillian H. 83)Americans tend to need more spaces than Chinese. When having a conversation with Chinese, Americans will back away for the Chinese partner is standing too close. Standing too close to someone in the United States may leave a bad impression on the others, as it implies the person is upset, overbearing, or he is making sexual advances. These negative positions should be avoided in the United States. In China, people prefer to stand close to each other and they think it is a normal and friendly way to communicate with each other.Besides, the arrangement of desks, chairs, and conference table also feature the different styles of communication. When the United States people are conversing, they prefer the face-to-face arrangement of chairs whereas the Chinese prefer side-by-side arrangement. They like this arrangement because they could avoid directeye contact through it.IV. ConclusionWith the globalization of the world economy, organizations are culturally diverse in handling all kinds of business activities, especially multinational cooperation. More and more business people have become aware of the strong impact from culture. And they should have a good understanding of the other business etiquette culture beforehand, which is beneficial for both sides of the business people. Only in this way will it be possible for them to expand their business and make it more prosperous.ReferencesDu, Li.(2004).Comparison of Wine Culture between China and the West.Culinary Science Journal of Yangzhou University,(l):l-4 .Jeanette S.,Martin.Global Business Etiquette.Westport,CT:Praeger,2006.Lillian H., Chaney. Intercultural Business Communication. Upper Saddle River, NJ : Prentice Hall, 2004.Wen,Yaoqing.“Comparison analysis of multinational business culture”. 《International business research》,4(2001):p121-30。
商业名片英语作文范文英文回答:Business Card Writing: A Comprehensive Guide.Introduction:A business card is an indispensable tool for professionals, entrepreneurs, and job seekers alike. It serves as a tangible representation of your brand and a quick reference for potential clients, customers, and employers to contact you. Crafting an effective business card requires attention to detail, strategic design, and clear communication. This comprehensive guide will walk you through the essential steps involved in writing a business card that will make a lasting impression.1. Essential Elements:The following elements are essential for any businesscard:Name: Your full name, as it appears on your resume and professional social media profiles.Title: Your current professional title or designation.Company Name: The name of the company or organization you represent.Contact Information: Your phone number, email address, and website (if applicable).Call-to-Action: A brief statement or slogan that encourages the recipient to take action (e.g., "Contact us today for a free consultation").2. Design Considerations:The design of your business card should be professional, memorable, and consistent with your brand. Consider the following factors:Font and Typography: Choose clear, easy-to-read fonts and avoid excessive use of italics or bolding.Colors: Select colors that are visually appealing and reflect your industry or brand identity. Avoid using too many colors or contrasting shades.Layout: The layout should be well-organized and visually balanced. Use white space effectively to create a sense of openness and readability.Logo: If your company has a logo, incorporate it prominently on your card.3. Content Optimization:In addition to the essential elements, your business card should convey key information about your professional expertise and value proposition. Consider including:Tagline or Slogan: A brief statement that summarizesyour unique skills or services.Testimonials: Positive reviews or endorsements from satisfied clients or colleagues.QR Code: A QR code that links to your online portfolio, social media profile, or company website.Social Media Icons: Include icons linking to youractive social media accounts.4. Proofreading and Printing:Once you have created your business card design, carefully proofread it for any errors in grammar, spelling, or contact information. Ensure that the colors, fonts, and layout appear as intended. Choose a reputable printer that specializes in high-quality business card printing.5. Distribution and Usage:When handing out your business card, be strategic aboutwho you give it to and when. Offer it during business meetings, networking events, and social functions. Be sure to follow up with the recipient within 24-48 hours to reiterate the purpose of your encounter and express your interest in further communication.Conclusion:Crafting an effective business card is an essential part of professional branding and networking. By following these comprehensive guidelines, you can create a business card that will make a lasting impression, convey your value proposition, and drive engagement with potential clients, customers, and employers.-----------------------------------------------------------------------------------------------------------。
商业名片英语作文范文Title: Elevating Business Relationships with a Professional Business Card.In the world of business, first impressions are crucial. They set the tone for future interactions and can often determine the success or failure of a potential partnership. Among the many tools available to make a lasting impression, a professional business card stands out as a powerful and personal introduction. This article explores the essence of a business card, its design considerations, and how it can serve as a powerful tool for elevating business relationships.The business card is a small yet significant representation of a professional's identity and credentials. It is a tangible extension of one's brand, carryingcritical information such as name, title, companyaffiliation, contact details, and often a brief description of services or areas of expertise. Its design shouldreflect the individual's professional style and values, while maintaining a level of professionalism and clarity.When designing a business card, it's essential to consider color psychology. Colors can evoke different emotions and associations, so it's important to choose hues that align with the professional's brand and message. For example, blues are often associated with trustworthiness and stability, while oranges and reds can evoke a sense of urgency and passion. Fonts are equally important, as they can communicate a sense of elegance, modernity, or informality. It's crucial to select a font that is easy to read and reflects the desired tone.The layout of a business card should be clean and uncomplicated. Information should be organized in a logical manner, with contact details clearly visible. If possible, including a high-quality image or logo can further enhance the card's visual appeal and brand recognition. It's also important to ensure that the card is printed on high-quality paper using crisp, legible ink.In the digital age, where virtual networking and email exchanges are common, the physical business card remains relevant. It serves as a tangible reminder of the encounter, a keepsake that recipients can refer back to when considering future collaborations. When exchanged, it is a gesture of respect and a commitment to maintaining contact.Moreover, a business card can serve as a conversation starter. It encourages recipients to engage with the holder, asking questions about their business or seeking advice. This interaction not only strengthens the bond between parties but also opens doors to new opportunities and collaborations.In conclusion, a professional business card is a powerful tool for elevating business relationships. It serves as a personal introduction, a representation ofone's professional identity, and a tangible reminder of the encounter. By investing in a well-designed and high-quality card, professionals can make a lasting impression, build trust, and foster meaningful relationships that lead to successful collaborations. In the competitive world ofbusiness, a business card can be a powerful asset that sets individuals apart from the crowd.。
When meeting someone in a Western business setting, conversation usually remains focused on business matters and business topics. Family and/or personal matters are not brought up, especially the first time you meet. Conversations stick to the business purpose at hand and remain objective and professional.当在西方的商务场合中会见某人时,对话通常围绕着一些商业问题或商业话题,而不会涉及家庭和个人问题,特别是第一次见面时。
对话会紧扣眼前的商业目标,从而保持它的客观性和专业性。
Western clients and customers are not expecting an overly friendly conversation when they make a business call. They expect some degree of professionalism. If the person answering the call is too lackadaisical, unenthusiastic or indifferent, they may hang up and take their business someplace else!西方的客户或顾客在打商务电话时不希望对方过度友好。
他们希望职业化些。
如果接电话的人很庸懒,缺乏热情或是漠然,他们会挂掉而去找别的客户。
In Western business culture, making an appointment is commonplace for most business dealings. Most company personnel are on a tight schedule, and it saves your time and theirs by planning ahead and scheduling appointments.在西方的商业文化中,进行预约在商业活动中是常见的。
英语作文介绍工商管理专业Introduction to Business Administration Major。
Business administration is a broad field that encompasses a variety of disciplines, including management, marketing, finance, accounting, and human resources. As a business administration major, students will learn how to manage organizations, analyze data, and make strategic decisions that drive success.The curriculum for a business administration major typically includes courses in accounting, economics, statistics, marketing, finance, and management. Students will also have the opportunity to choose electives that align with their interests and career goals. Some popular electives include entrepreneurship, international business, and organizational behavior.One of the benefits of a business administration major is the flexibility it provides. Graduates can pursuecareers in a wide range of industries, including finance, consulting, marketing, and healthcare. They can also workin a variety of roles, such as project manager, financial analyst, marketing specialist, and human resources manager.In addition to coursework, many business administration programs offer opportunities for students to gain practical experience through internships, co-op programs, and experiential learning projects. These experiences provide valuable hands-on experience and help students build their professional networks.Overall, a business administration major provides a strong foundation for a successful career in business. With a broad range of skills and knowledge, graduates are well-equipped to navigate the ever-changing business landscape and make meaningful contributions to their organizations.。
3504 JACKSON ROADBATON ROUGE LA 70803MR CRADY E. CROMWELL3654 PARK ROADNORTHERIDGE CA 913243) Blocked StyleFLANGAN’S DEPARTMENTSTORE STAMP12207 Sunset StripLos Angeles, CA 91417Attention Ms. Terry RobertsRegistered MailKetchum Collection Agency1367 Hollywood BoulevardLos Angeles, CA 914014. Situational Writing:假定你是中国上海的刘刚先⽣,家住上海福州路 248号,请你帮他写⼀个信封。
收信⼈是 BIOPAINTSOLC公司的⼈事部经理Janet Hopper ⼥⼠。
该公司的地址是美国纽约百⽼汇⼤街 20 号。
在纽约的邮编是 10027。
VI. Learning Guide1. Always keep a proper margin for you letter to make your letter more effective whatever the form you use2. When writing the inside address, to use no punctuation (open punctuation) except the full stop after the abbreviations.3. Some guidelines should be followed in writing the elements:1) There are many courtesy titles used in business letters. The general rules for the use of courtesy titles areas follows.a. Mr. is used before a man’s name or surname:Mr. Donald H. Johnson; Mr. Johnsonb. Mrs. is used for a married woman:Mrs. Johnsonc. Ms. is used for both married and unmarried women:Ms. Maria Smith, Ms Smithd. Miss is used for unmarried women:Miss Smithe. Messrs., the abbreviation of Messieurs in French as the plural for Mr., is used for companies or firms that include personal elements in their company names:Messrs. Jones & Co.f. Mmes., the abbreviation of Mesdames as the plural for madam, is used before the company organized by women, but nowrarely seen in business writing.2) There are several ways to usesalutation.a. Traditional salutation is “Dear” followed by the reader’s title and last name:Dear Mr.Henry:b. If you are fairly well acquainted with your reader, use“Dear” followed by the first name:Dear Maria:c. If you do not know the name of the person you are writing to, use a general salutation:Dear Sir:Dear Madam:Dear Technical Director:d. If you are writing to a group of people, use one of the followingsalutations:Ladies and Gentlemen:Gentlemen: (or in Britain: Dear Sirs)Ladies:Dear Members of the Restoration Committee:e. If you write sales letters without individual address, you may say:Dear Homeowner:Dear Customer:and so on.In cases of extreme formality, “Dear Sir”, “Dear Madam” and “Dear Sirs” or “Gentlemen” are acceptable.But you should use reader’s name whenever it is known. If the reader’s name is not known, the person’s title is the next best term in a salutation. Punctuation following a salutation can be either a colon or a comma.3) Body is the actual message of your letter. The essential requirements and general principles for effective writing will be discussed below.Generally, a letter will be three or more paragraphs in length. The first paragraph usually introduces the subject of the letter, the second discusses the message in detail, and the third concludes it. Two points should be paid attention to: 1) Write short paragraphs, keeping one topic to one paragraph.2) Write one letter to discuss one problem.4) Singer’s identification includes the writer’s signature and the writer’s titles:Sincerely,THE SWANSON COMPANYC.I. Breen PresidentSincerely,Richard A. ConstantinePurchasing Agent5) Different complimentary closing depends on the different relations between the addresser and the addressee:a. Common: Sincerely,Yours sincerely,Very sincerely yours,b. Formal: Yours truly,Very truly yours,Yours faithfully,Faithfully yours,c. More formal: Respectfully,Yours respectfully,Veryrespectfully6) P. S., the abbreviation for postscript, to introduce a brief message as an afterthought. The postscript isput under the Enclosure:。
Introduction to Western businessMarketing mixClass:SEM marketing 09-1className : 杨国祥Student ID:540906050141 November 4, 2011Marketing mixMarketing mix of modern marketing theory is an important concept. In 1953, Neil Bolton first proposed the "marketing mix" of the term, meaning in a way that the market demand will be "marketing variable" effect, in order to achieve the set marketing objectives, the need for these companies elements of an effective combination.Marketing mix in a lot of control variables included, but so far the greatest impact on the general elements of the marketing mix by McCarthy in 1960 in the "Basic Marketing" a book made by a combination of 4P. The elements of the marketing summarized as four categories: product, price, place and promotion. The "product" on behalf of businesses to target market goods and services portfolio, including product quality, performance, design, trading rights, style, brand name, packaging, size, or model, installation services, quality assurance, after-sales service."Price" on behalf of customers to buy goods prices, includingprice lists listed prices, discounts, allowances, payment period and credit conditions."Channels" on behalf of enterprises to market their products to reach the target (or target customers) carried out various activities, including brokers choose, channel management, warehousing, transportation and logistics and distribution."Promotion" on behalf of companies to promote the advantages of their products and persuade target customers to buy their products for a variety of activities, including advertising, sales promotion, publicity, personal selling, etc.Marketing mix of businesses are "controllable factors." Enterprises according to the needs of the target market, you candetermine their own product mix, the development of product prices, selection of distribution channels and marketing methods. Marketing mix is a composite structure is a dynamic combination, each combination of factors are changing, is a variable; interaction is also another factor to each factor is a potential replacement. Meanwhile, the marketing mix are subject to the constraints of the enterprise market positioning strategy, market positioning strategy that is based on the design and arrange the appropriate marketing mix.For example, marketing mix analysis Konka:July 1998-November retail sales statistics show the market share for five consecutive months Konka ranked first, and the share of total retail sales in November also ranked top in one fell swoop, It felt a surprisingly unexpected.Konka's product development throughout the two ideas: 5% of annual sales for technical input to the 30% update their equipment,develop new products and change product technology. With their own product development, Konka Group, a rainy day, and constantly introduce new products to guide and adapt to consumer trends, implementation techniques, products and market unification.Konka In addition to products, technologies down enough effort, but also market his eyes, his hands doing the promotion, constantly developing the rural market and urban market. In the cities, Konka use of a large number of new media, new mood, Konka people everywhere feel the presence and charm; in rural areas, market segmentation, intensive, start creating "Konka TV County" program to promote market share of 50%. Konka TV successfully created in the county after he proposed "to eliminate the blank TV counties," the call, all branches in different counties and towns all set up shop or counter, quickly built up an extensive market in the rural road.In strengthening the domestic market, also began to challenge the international market, to foreign investments and the establishment of branch offices and commission dealers and other flexible approach, moving steadily, one after another to seize the international market.Konka to make customers more satisfied, the establishment of a dense network Xing Luo, special after-sales service stations across rural and urban, the thumb and the rapid reaction force service project is won praise customers. Konka to the pursuit of one hundred percent customer satisfaction as the goal, the product management and services business combination, through the establishment of a full set of efficient and orderly management of computer systems throughout the country since the formation of the perfect service network, the introduction of five-star service. Rapid reaction force to provide users with timely and quick, warm and thoughtful service. At the same time, supervision and after-sales service hotline headquarters opened, hand tracking, the pledge into effect. Through these services, solid measures to lift the worries ofconsumers, to improve corporate and product reputation, establish the perfect corporate image.Face area of the domestic color TV intense competition, the marketing tactics Konka reasonable use of the strategic marketing mix program, a series of innovation and re-combined to form the Konka and its customers a win-win situation.。