M4U1 Welcome to the unit&Reading1
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牛津高中英语模块四Unit-1Welcome-to-the-unit-课件(共23张PPT)
highlight? 2. Do you think this advertisement
helps to make people aware of environmental problems?
1. After reading the poster, do you think drugs are harmful?
3. Would you like to fly with Oxlin Airlines? Why or why not?
Look at the second advertisement in your book and think about these questions: 1. What problem is the poster trying to
Read the instructions and focus on the four posters. Discuss the content of each poster with your partners. • What can you see in the picture? • What can you read on it? • What does each advertisement try
Welcome to the unit
ห้องสมุดไป่ตู้
Brainstorming
The topics we are going to talk about is advertising and advertisements. Look at the following ads, guess what kind of product or service is being advertised.
helps to make people aware of environmental problems?
1. After reading the poster, do you think drugs are harmful?
3. Would you like to fly with Oxlin Airlines? Why or why not?
Look at the second advertisement in your book and think about these questions: 1. What problem is the poster trying to
Read the instructions and focus on the four posters. Discuss the content of each poster with your partners. • What can you see in the picture? • What can you read on it? • What does each advertisement try
Welcome to the unit
ห้องสมุดไป่ตู้
Brainstorming
The topics we are going to talk about is advertising and advertisements. Look at the following ads, guess what kind of product or service is being advertised.
Unit 4 Period 1 Welcome to the unit 课件
planet to Earth. 5. Nothing is pulling on you, only ____g_ra_v_i_ty____ (重力).
课堂总结
重点单词和短语： Mars, helmet, gravity, air tank, dried food, power pack, sleeping bag
They think that they would probably need special boots, sleeping bags and dried food.
Daniel: What would it be like to live on Mars? Amy: There's less gravity on Mars. We'd probably need to wear
自主学习
New words
Mars helmet gravity
n. 火星 n. 头盔 n. 重力
New phrases
air tank dried food power pack sleeping bag
n. 氧气罐 n. 干粮 n. 电源包 n. 睡袋
重点探究
Discussion
What do you think that we should take with us if we are going to visit another planets like Mars?
Eddie and Hobo are talking about travelling into Mars. Listen to the tape and answer the questions.
1. How does Eddie like life on Mars? Eddie hates living on Mars.
课堂总结
重点单词和短语： Mars, helmet, gravity, air tank, dried food, power pack, sleeping bag
They think that they would probably need special boots, sleeping bags and dried food.
Daniel: What would it be like to live on Mars? Amy: There's less gravity on Mars. We'd probably need to wear
自主学习
New words
Mars helmet gravity
n. 火星 n. 头盔 n. 重力
New phrases
air tank dried food power pack sleeping bag
n. 氧气罐 n. 干粮 n. 电源包 n. 睡袋
重点探究
Discussion
What do you think that we should take with us if we are going to visit another planets like Mars?
Eddie and Hobo are talking about travelling into Mars. Listen to the tape and answer the questions.
1. How does Eddie like life on Mars? Eddie hates living on Mars.
M4U1 welcome to the unit
Language points
• a good way to do sth =a good way of doing sth • make sb aware of sth • tell the truth
• 做某事的一种好方法 • 做某事的一种好方法
• 使某人意识到... • 告知真相
Thank You！
To make peope aware of danger Drunk drive drive caused by drunk
environmental pro源自lemsbrainstorming
• Work in groups(6 students at least). • Think out a brand name for the product-washing powder or shampoo. • Design an adverstisement.
To sell products Toothpaste of Cnice
To sell cameras Sony products
Discussion
• Which advertisements make you think about social problems? Why?
To make people care more about FAMILY and cherish family
Discussion
• Which advertisements make you want to buy a product or service? Why? • Do you believe that advertisements tell the complete truth? Why or why not? • If you are an advertising planner, how do you make an advertisement for drinks?
牛津高中英语模块四第一单元M4U1 welcome to the unit 公开课
2. Where can we find these ads? On billboards, on the Internet, in newspapers / magazines, on TV, in leaflets, in buses, etc. 3. Why do you like these ads? They are quite interesting, creative and we can get some useful information from them.
A commercial ad
A public service ad
A public service ad
A commerБайду номын сангаасial ad
Observation
Observe the four posters on Page 1 and try to divide the ads into two types.
1. What‟s the advertising format?
TV advertising
Bus advertising
Internet advertising
Newspaper advertising
Outdoor advertising
Two main types of advertisements
Task 1 Design a slogan
Think about a good slogan for each ad.
Huaihua fireworks
Wushui River
Zhongpo Mountain
Huaihua fireworks
Huaihua fireworks, light up your sky
牛津译林模块四 unit1 Welcome to the unit
• Read the passage in Part B on Page 95 in Workbook. • Preview the next period.
Try to divide the four pictures into two parts. Earth Day Ads for public issues Say ‘No’ to drugs Oxlin Airlines
Ads for sales
Soft shine shampoo
• Do you like reading or watching advertisements? • What kind of ads do you like best? And why? • Where can you find advertisements?
Enjoy some beautiful adsΒιβλιοθήκη Brainstorming
The topics we are going to talk about is advertising and advertisements. Look at the following ads, guess what kind of product or service is being advertised.
1. What problem is the poster trying to highlight? 2. Do you think this advertisement helps to make people aware of environmental problems?
1. After reading the poster, do you think drugs are harmful? 2. If someone takes drugs, what would happen to him/her? 3. Does the advertisement teach you about the bad effects of taking drugs? What are they?
M4U1 Welcome to the unit教案
Module4 Unit1 AdvertisingWelcome to the unit授课人：祁东二中匡姿霏Teaching aims and demands：1. To make students aware of the role of advertising in our daily life2. To talk about the six ads and put them in two groups. Finally encourage them to tell the difference between them3. To discuss some questions to improve their speaking ability4. By completing this lesson, students will gain some knowledge about advertisements, the social effects of advertisement, and students could distinguish the advertisement true or not in our daily life.Teaching important and difficult points:1. To help Ss understand the role of ads2. How to develop Ss’ speaking ability by expressing their opinions in the discussion The teaching methods:Discuss in pairs or in groupsCommunicative teaching methodAudio-visual teaching methodTeaching procedures:Step 1 Lead-inShow some pictures of advertisements to the students and ask them to answer the question.Where can you find advertisements?Step 2 ThinkingWhat are the purposes of advertisements?They are a good way to sell products or service. They are also a good way to make people aware of the needs of others and the dangers around them. We can call the first type of ads Commercial advertisements(CAs) while the second type ads is calledPublic service advertisements(PSAs).Step3 DiscussionLook at the following six pictures and discuss:!. Is it a CA or a PSA?Show the students four pictures and ask them to speak out the slogan of each picture.Step4 CompetitionShow many slogans of different advertisements to the students. Ask them to guess what does each slogan advertise.爱你等于爱自己我的地盘，听我的 原来生活可以更美的 牛奶香浓，丝般感受 沟通无处不在 不走寻常路Keep movingAnything is possible.Just do it （只管去做。
牛津高中英语模块四Unit1Welcometotheunit(可编辑修改word版)
M4U1 AdvertisingWelcome to the unit【学习目标】Learning Aims:1.To enjoy some beautiful advertisements and have a general idea of advertisements2.To talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes.3.To get involved in the discussion and practice spoken English【重点难点】To talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes.【自学指导】Questions1: Which advertisement make you want to buy a product or service? Why?2: Which advertisement make you think about social problems? Why?3: Do you believe that advertisements tell the complete truth? Why or why not?【教学过程】Step 1 Greeting and Lead-in1Do you know what title of this unit is?2Which piece of ad-show do you like best?3Where can you find these zads and do you like them?Step 2 Welcome to the unit1.observation: Ask Ss to observe the six pictures on Page 1 and dive them into two parts.2.Discussion: Look at the six pictures and answer these questions:What image(s) can you see on each poster?What can you read on each poster?What can you learn from each poster?Step 3 Pair WorkMore ads for Ss to have a discussion.Step 4 Active reading:Listen to the material on Page 94 and try to answer these questions:1 What’s the ad about?2What types of things will the stories be judged on?3What should Ss pay attention to when writing the story?4Why is it good for Ss to enter English writing competitions?【课堂疑问】observation: Ask Ss to observe the six pictures on Page 1【课堂小结】Know some commercial advertisements and public service advertisements【限时训练】Make a advertisement for your favorite product【课后作业布置】宝剑锋从磨砺出，梅花香自苦寒来【课后反思】。
牛津高中英语M4U1 Advertising Welcome to the unit
Ads for sales
Commercial advertisements
Public service advertisements
What makes a good commercial ad?
1. Where is the place? In a poor place in South Africa. 2. Who are the main characters（主要角色）? Football stars and local kids. 3. What happened between them? Local kids invite football stars to play football with them. 4. Who won the football match in the end? Local kids.
This picture tells us the importance of putting ouselves in other's shoes. Do not get your own happiness at the expense of other's sorrow. It shows us the suffering of animals when humans kill them for fur. Just imagine how terrible it would be if you were being pointed at by a gun, and you will realize the suffering of animals.
Observation:
Observe the four pictures on Page1. Try to divide them into two parts. Ads for social problems
译林版高中英语模块四Unit 1Welcome to the unit课件(共34张PPT)
Poster 3 Taking drug is harmful both
to the people who take drug
and their family. If someone
takes drugs, he will become
seriously ill. This poster is
intended to educate people about health and problems in society and calls on people to make an anti-drugs campaign and it also tells us not to ignore
She was not let to enter the building by the guards at the gate. (被动）
东芝电子
Take Toshiba, take the world. 拥有东芝，拥有世界。
麦斯威尔咖啡 Good to the last drop. 滴滴香浓, 意犹未尽
雪碧 Obey your thirst.
服从你的渴望 。
Group work
Here I have several advertisements for you, you may choose whichever you like. Please form into small groups and you are supposed to design them in your own way.
make, let, have 等使役动词的复合结 构中，动词不定式使用动词原形（ 不带符号to），变为被动时，需把to 补上。
1) What makes you think of such a funny plan?
高中英语模块四第一单元welcome to the unit 译林牛津版必修四精品PPT课件
Welcome to the Unit
Step 1 Lead-in What brand do you prefer?
razor
Where can we encounter ads?
Step 2 Discussion
1: What image(s) can you see on each poster ? 2: What can you read on each poster ? 3: What does each advertisement try to tell us? Your task: work in groups of four each group chooses one poster to discuss invite reporters to show your opinions
15
...
impressive
humorous moving
funny
interesting
creative
good ads
exciting
beautiful
persuasive
informative
attractive
Homework • Design a PSA about saving
electricity • Design p 3 Enjoy some ads commercial ads
Children learn fast. Don’t fight at home
Title: Parenting is by example
public service ads
These make the ads be good ones.
Observe the four posters on Page 1
Step 1 Lead-in What brand do you prefer?
razor
Where can we encounter ads?
Step 2 Discussion
1: What image(s) can you see on each poster ? 2: What can you read on each poster ? 3: What does each advertisement try to tell us? Your task: work in groups of four each group chooses one poster to discuss invite reporters to show your opinions
15
...
impressive
humorous moving
funny
interesting
creative
good ads
exciting
beautiful
persuasive
informative
attractive
Homework • Design a PSA about saving
electricity • Design p 3 Enjoy some ads commercial ads
Children learn fast. Don’t fight at home
Title: Parenting is by example
public service ads
These make the ads be good ones.
Observe the four posters on Page 1
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Welcome to the unit & Reading (1)
课前自测&预习 I. 结合语境，写出黑体单词在句中的汉语意思。 1.If you want to sell your old sofa, why not put an advertisement in a newspaper? (广告 ) 2.Naturally, we'll do our best to persuade people to buy our products. ( 劝说 ) 3.Only the most skillful pilots are employed by airlines. ( 熟练的 ) 4.They have imprisoned an innocent man. ( 无罪的 )
3. However, we still must be aware the skillful methods in ads to try and sell us things. A. of; used B. of; using C. that;used D. that;using 4. PSAs use some of the same methods, like attractive pictures and clever language, but they are made the public. A. to serve for B. to serve C. serve for D. Serve 5. There are even PSAs to teach us to live healthy lives. A. what B. why C. when D. how
课堂探究&诱思
I. Enjoy some beautiful ads and answer questions.
1. Where can we find these ads ?
On billboards, on the Internet, in newspapers/magazines, on TV, etc. 2. Why do you like these ads ? They are quite interesting, creative and we can get some useful information from them.
IV. Read the text carefully and fill in the form below.
Hale Waihona Puke Tile : 1.【Advertisements】
Definition
An advertisement uses words and pictures to 2. encourage/ persuade people to buy something.
2. What are PSAs meant to do ?
They are meant to educate people about health, safty, or any other problem that affects public welfare.
3. When did China begin a nationwide public service advertising campaign ? In 1996.
II. Translate the following sentences into Chinese. 1. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. 广告用语言和图片来劝说人们购买某一种产品或服务， 或者是相信某种观点。 2. Even if an ad does not lie, it does not mean it is altogether innocent. 即使一则广告没有撒谎，也并不意味着这则广告就是完 全“清白”的。
5. The similarity between commercial ads and PSAs lies in that . A. they are presented in the same way---through words and pictures. B. they have the same purpose. C. they 're all meat to be helpful. D. not all commercial ads tell the complete truth, nor do PSAs.
3. This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that !
这广告试图欺骗你相信这种牙膏能够治愈口臭，但广告 上其实并没有这样说。 4. Not all ads play tricks on us though.
III. Read the text again and choose the best answer. 1. Which of the following ads belong to PSAs ? A. One soup to buy, another will be given for free. B. Charming smiles shine from film stars. C. Yes to life, no to drugs. D. TCL,Today China Lion.
II. 短语互译
be meant to 1.旨在，目的是 even if/though 2.虽然，即使 3.上……的当，受……的骗 full for 4.欺骗，捉弄 play tricks on 5.涉及，关于；处理，应付 deal with 6.bad breath 口臭 7.be used to sth 习惯某物 8.for free 免费 9.fell pleased with 对……感到满意 10.be aware of 意识到
II. Read the text quickly and answer the following questions. 1. What is an advertisement ?
An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.
.
tricks
Main 3.【 】
types/kinds
Public service advertisements
They are often run for 7. free . serve They are made to 8. the public. We can often learn a lot by following the 9. they give.
5.Joan commented that it was a better play than usual, and I agreed. ( 评论 ) 6.We have made a new kind of medicine to cure the new disease. ( 治疗 ) 7.This is a hospital for those people who suffer from mental disease. (心理的) 8.He s the leader of the campaign. ( 运动 ) 9.The railway will benefit several provinces. (有益于) 10.He consulted the workers to understand the technical process. ( 咨询 )
3. What's the goal of the PSAs ? A. To play tricks on customers. B. To serve the public. C. To teach and help us lead better lives. D. Both B and C.
4. Why do you think the author suggest we be smart about ads ? A. Because some of them may trick us. B. Because we may not need some of the products they promote. C. Because some of the contents of the ads may not be true. D. All of the above.
commercial advertisements
People should pay for them to 4. a product advertise or service. Generally, they are not altogether 5. Sometimes they play innocent 6. on us.
2. Which of the following statements is TRUE about ads according to the text ? A. There are only two types of adscommercial ads and public service ones. B. Ads usually tell us the true things because of the power of laws. C. "Bright-Teeth fights bad breath" means the toothpaste can cure bad breath. D. One of the goals of the ads is to attract customers to believe what the sellers sell.
课前自测&预习 I. 结合语境，写出黑体单词在句中的汉语意思。 1.If you want to sell your old sofa, why not put an advertisement in a newspaper? (广告 ) 2.Naturally, we'll do our best to persuade people to buy our products. ( 劝说 ) 3.Only the most skillful pilots are employed by airlines. ( 熟练的 ) 4.They have imprisoned an innocent man. ( 无罪的 )
3. However, we still must be aware the skillful methods in ads to try and sell us things. A. of; used B. of; using C. that;used D. that;using 4. PSAs use some of the same methods, like attractive pictures and clever language, but they are made the public. A. to serve for B. to serve C. serve for D. Serve 5. There are even PSAs to teach us to live healthy lives. A. what B. why C. when D. how
课堂探究&诱思
I. Enjoy some beautiful ads and answer questions.
1. Where can we find these ads ?
On billboards, on the Internet, in newspapers/magazines, on TV, etc. 2. Why do you like these ads ? They are quite interesting, creative and we can get some useful information from them.
IV. Read the text carefully and fill in the form below.
Hale Waihona Puke Tile : 1.【Advertisements】
Definition
An advertisement uses words and pictures to 2. encourage/ persuade people to buy something.
2. What are PSAs meant to do ?
They are meant to educate people about health, safty, or any other problem that affects public welfare.
3. When did China begin a nationwide public service advertising campaign ? In 1996.
II. Translate the following sentences into Chinese. 1. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. 广告用语言和图片来劝说人们购买某一种产品或服务， 或者是相信某种观点。 2. Even if an ad does not lie, it does not mean it is altogether innocent. 即使一则广告没有撒谎，也并不意味着这则广告就是完 全“清白”的。
5. The similarity between commercial ads and PSAs lies in that . A. they are presented in the same way---through words and pictures. B. they have the same purpose. C. they 're all meat to be helpful. D. not all commercial ads tell the complete truth, nor do PSAs.
3. This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that !
这广告试图欺骗你相信这种牙膏能够治愈口臭，但广告 上其实并没有这样说。 4. Not all ads play tricks on us though.
III. Read the text again and choose the best answer. 1. Which of the following ads belong to PSAs ? A. One soup to buy, another will be given for free. B. Charming smiles shine from film stars. C. Yes to life, no to drugs. D. TCL,Today China Lion.
II. 短语互译
be meant to 1.旨在，目的是 even if/though 2.虽然，即使 3.上……的当，受……的骗 full for 4.欺骗，捉弄 play tricks on 5.涉及，关于；处理，应付 deal with 6.bad breath 口臭 7.be used to sth 习惯某物 8.for free 免费 9.fell pleased with 对……感到满意 10.be aware of 意识到
II. Read the text quickly and answer the following questions. 1. What is an advertisement ?
An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.
.
tricks
Main 3.【 】
types/kinds
Public service advertisements
They are often run for 7. free . serve They are made to 8. the public. We can often learn a lot by following the 9. they give.
5.Joan commented that it was a better play than usual, and I agreed. ( 评论 ) 6.We have made a new kind of medicine to cure the new disease. ( 治疗 ) 7.This is a hospital for those people who suffer from mental disease. (心理的) 8.He s the leader of the campaign. ( 运动 ) 9.The railway will benefit several provinces. (有益于) 10.He consulted the workers to understand the technical process. ( 咨询 )
3. What's the goal of the PSAs ? A. To play tricks on customers. B. To serve the public. C. To teach and help us lead better lives. D. Both B and C.
4. Why do you think the author suggest we be smart about ads ? A. Because some of them may trick us. B. Because we may not need some of the products they promote. C. Because some of the contents of the ads may not be true. D. All of the above.
commercial advertisements
People should pay for them to 4. a product advertise or service. Generally, they are not altogether 5. Sometimes they play innocent 6. on us.
2. Which of the following statements is TRUE about ads according to the text ? A. There are only two types of adscommercial ads and public service ones. B. Ads usually tell us the true things because of the power of laws. C. "Bright-Teeth fights bad breath" means the toothpaste can cure bad breath. D. One of the goals of the ads is to attract customers to believe what the sellers sell.