剑桥BEC真题中级第四辑口语解析Part2MiniPresentation

BEC商务英语（中级）口语模拟试卷4(题后含答案及解析)题型有：1. INTERVIEW 2. MINI PRESENTATIONS 3. DISCUSSIONSECTION 1 INTERVIEW (ABOUT 3 MIN)1．In this part the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.正确答案：A. B: How do you do?I: How do you do? Sit down, please. A, would you give me some information about your education?A: I graduated from Beijing Foreign Studies University in 1997. My major was English. By the time of the graduation, I was awarded the Bachelor of Arts.I: B, how do you think global warming can be prevented?B: Well, I’m no expert on this, but I’ve heard quite a lot of such discussion from TV and other people’s talk. I think it was mainly caused by the waste gases exhausted from chemical factories and vehicles. It’s said the ice caps of the north and south poles will be melted and the sea level will be raised. As a result, some cities will disappear.I: What’s your opinion about it, A?A: Well, there’s no easy solution. As for as I know, global warming is caused by green-house effect which results from too much carbon dioxide in the air. I think the government should take measures to limit the number of cars and make efforts to develop public transportation system. Besides, we should try to replace fossil fuel with new, cleaner energy resources.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.2．In this part of the test you are asked to give a short talk on a business topic.You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.A. WHAT IS IMPORTANT WHEN...? MAINTAINING CUSTOMER INTEREST IN A COMPANY’S PRODUCTS —QUALITY GOODS AND AFTER-SALES SERVICE —FEEDBACKB. WHAT IS IMPORTANT WHEN...? CONSIDERING TRANSPORT MANAGEMENT —TIMING —COSTC. WHAT IS IMPORTANT WHEN...? HA VING A SUCCESSFUL INTERVIEW —CONFIDENCE —ABILITY正确答案：Interlocutor:—I’m going to give each of you a choice of 3 topics. I’d like you to choose one of the topics and give a short presentation on it for about a minute. You will have about a minute to prepare for this and you can make notes if you wish while you prepare. After you have finished your talk, your partner will askyou a question.—All right? Here are your topics.[Interlocutor hands each candidate a different topic card, and some paper and a pencil for notes]Interlocutor:—Choose one of the topics to talk about. You can make notes.[1 minute’s preparation time. Both candidates pre pare their talks at the same time, separately.]—All right now. Candidate Two, which topic have you chosen, A, B or C? Would you like to talk about what you think is important when maintaining customer interest?[Candidate Two talks]As is known to all, it is important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers. First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible, it may provide some incentives to its old customers. All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market.Interlocutor:—Thank you. Now, Candidate One, please ask Candidate Two your question about his/her talk.[Candidate One asks question.]Apart from all those, should a company design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak?Candidate Two: A good question. Yes, we should at tract new customers as well as old customers.Interlocutor:—Thank you. All right. Now, Candidate One, which topic have you chosen, A, B or C? Would you like to talk about what you think is important when considering transport management?[Candidate One talks]Any distribution of products from producers to wholesales or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficient form of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability.This assessment allows the firm to choose an optimal method of transportation. The most common forms of transportation used to distribute are truck, rail, air, water, pipeline.Interlocutor:—Thank you. Thank you. Now, Candidate Two, please ask Candidate One your question about his/her talk.[Candidate Two asks question.]In terms of timing, cost and availability, which do you thin the most important is?Candidate One: Well. That depends. For example, if something urgent must be delivered on time, you have to disregard cost and availability.Interlocutor:—Thank you[Materials are collected.]SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic.3．In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an ex ample of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic.For two candidates Company VisitorsA group ofbusiness people from a foreign trade delegation are visiting your company next month.You have been asked to help prepare a programme of activities for the visitors.Discuss the situation together, and decide:—what kinds of activities would be suitable for the visitors.—how to entertain the visitors outside working hours.For three candidates Company VisitorsA group of business people from a foreign trade delegation are visiting your company next month.You have been asked to help prepare a programme of activities for the visitors.Discuss the situation together, and decide:—what kinds of activities would be suitable for the visitors.—how to entertain the visitors outside working hours.—which company personnel the visitors should meet.正确答案：Interlocutor:—Now this part of the test you are going to discuss together.[Interlocutor points to the card showing the task while giving the instructions below.]Interlocutor:—You have 30 seconds to read the task carefully, and then 3 minutes to discuss and decide about it together. You should give reasons for your decisions and opinions. You don’t need to write any thing. Is that clear?[Interlocutor places the card in front of the candidates.]Interlocutor:—I’m just going to listen and then ask you to stop after 3 minutes. Please speak so that we can hear you.[Candidates have about 3 minutes to complete the task.]A: You know, ABC & Co. Ltd will have some people to visit our company next month.B: Yes, they’re going to arrive in Beijing on next Tuesday. 10 people altogether. 7 days.A: That’s right. They will decide whether to invest in our company after they finish the visit. So we should give them a good impression. Which hotel do you think we choose for them?B: How about Red Buds? You see, it’s in the down town area, close to the business center, and what’s more, easily accessible to highways.A: Yech. Sounds a good idea.B: What about entertainment?A: Er, let me see. On the first night of their arrival, we give a dinner for them. And we show them a round the company in the next five days. During the last two days, we take them to visit some places of interest. Such as, the Summer Palace, the Great Wall.B: I think it’s better to give each of delegates a gift. And we can give them some china.A: Yes, not bad.[Materials are collected.][The interlocutor asks one or more questions as appropriate, to extend the discussion.]Do you think what the most important thing is to persuade them to invest in your company? What’s your opinion, A?A: Well. Our company is well organised and running well. In addition, we have a long relationship with them. So I think we can make it. How about you, B?B: Yes see, the profits of our company is going up and the stock of our company is also rocketing. It’s a good deal for them.。

BEC高级口语考试详解BEC高级口语考试详解BEC高级考试中，阅读60分钟、写作70分钟、听力约40分钟(含填写答题卡时间)、口试16分钟。

下面是yjbys网店铺提供给大家关于BEC高级口语考试详解，希望对大家的备考有所帮助。

第一部分(Interview)1.内容简介剑桥商务英语口语考试(高级)分三部分进行：面试(Interview)、简短陈述(Mini-Presentation) 和讨论(Collaborative Task and Discussion )。

第一部分的面试(Interview)采取问答的形式，即考官问，考生答。

这一部分提问内容分两类：一类问题涉及考生的个人情况或工作情况，问题不长，话题涵盖的内容单一;另一类问题涉及与商务相关的不同话题，如职业发展趋势、高科技对商业的影响等，考官所提的问题较长(15个词左右)，但考生只需要表明观点并简单陈述理由即可。

2.应试技巧(1) 第一部分是整个口语考试的热身练习，主要是用来活跃气氛，缓解考生的紧张情绪，同时考查考生能否就一般问题进行简单陈述。

所以考生只需作简单回答，适当展开，一般两三句话足够。

(2) 在听考官提问时要细心，通常考官会问两个考生不同的问题。

如果没有听清楚考官提出的问题，可用pardon或could you say it again等要求考官重复提问。

通常考官会给考生两次机会。

如果还听不懂，考官会进行下一个问题。

如果出现这种情况，考生也不必气馁，而应集中精力搞好后面的两部分口语考试。

相对来说，第一部分并不那么重要。

(3) 考生要充满自信，谈话时注意自己的语音、语调、语速等，回答问題时注意表达要清晰、简洁、明了，给考官一个良好的印象。

(4) 考生应利用这一热身部分尽快熟悉并适应考官和同伴的语音、语速等，为后面的考试做好充分的准备。

第二部分(Mini-presentation)1. 内容简介剑桥商务英语中级口语考试第二部分是一个微型演讲或者说是一个简短的口头陈述(Mini-Presentation)。

【BEC中级真题听力】第四辑Test2【BEC中级真题听力】第四辑Test 2 - Part 1 Conversation 1 Hints:TomBillcolumn Along-term01:14 处的语气词Ah不用写英式拼写对话人之间以换行区分Hi, Tom here. Could I speak with Bill? Sorry, he's out. Can I take a message? Thanks. It's about some queries Bill had about the balance sheet I prepared. Which balance sheet exactly? The one for the last financial year? Actually, it was the one for the last quarter. OK, got that. There were several things Bill wanted to check. Firstly, he asked about the liabilities figures. He thought the figures in column A might be for current liabilities, but in fact those figures indicate the long-term ones. OK, I've got that. What next? The assets figures. He wondered exactly what they cover.1/ 8Actually, I've put the current assets there, but I've still got to workout the fixed assets and the intangible assets before I include them. Thanks. Anything else? One last thing. Also about assets. Bill wasn't sure what the figures in brackets in section four refer to. He thought they might represent average figures for the last two years or something like that. In fact, they show losses over tha【BEC中级真题听力】第四辑Test 2 - Part 1 Conversation 2 Hints:GeorgeKristoffMelbournehowever; instead英式拼写Hi, George. This is Kristoff calling from Australia. It's about the contract negotiation for constructing the factory in Melbourne. Our client doesn't want to agree the date for the completion of the second stage, even though it was accepted when we put in our tender. We specified that we couldn't complete in less than six months. Now they're saying they want itbrought forward a month. This is a problem, because they want2/ 8to put in a penalty clause which states that for every week we are late, we have to pay three per cent of the total cost. I can't agree to this at all. We're already using our best technical employees, and the only way we can complete in five months is if we use more unskilled staff right from the beginning, which'll mean a substantial investment which we hadn't budgeted for. There's one incentive, however; instead of the usual bonus, we'll be awarded the contract for their next project if we can meet their new deadline.t period. Thanks. I'll pass all that on.【BEC中级真题听力】第四辑Test 2 - Part 1 Conversation 3 Hints:Joe FischerWilmae-commercemorning - he’llOK - anythingYes - when英式拼写对话人之间以换行区分Hello. Joe Fischer speaking. Joe, it's Wilma here. Can I have3/ 8a word with you about the e-commerce website? Of course. How did the interviews go? Well, we recruited an excellent business analyst this morning - he'll join the team in a week or so. There's still a gap for a software engineer, though, and we'll have to fill that as soon as possible. I'll ask around and see if anyone is able to transfer from other projects. Thanks. Also, do you think you could produce a report for senior management by the end of the week? They'd like an idea of the timing of the project. No problem. What else should I include? Let us know exactly what hardware you'll need. The budget already allows for that. OK - anything else? Yes - when you describe the project, would you make sure you spell out the objectives in clear, straightforward language? Certain members of the Board have their doubts that it will bring about the results we promised. OK.【BEC中级真题听力】第四辑Test 2 - Part 3Hints:Healthway plc,Chief Executive, Lynne Trencher,Robert Henlow,well-loved4/ 8town-centrehigh-marginout-of-townChief Executive, Charles Hamilton,downside: veryITover-optimisticdid: heHm.large-store英式拼写对话人之间以换行区分Next week, Healthway plc, the health and beauty chain, gets a new Chief Executive. Here's our reporter, Lynne Trencher, to tell us why many people regard the job as one of the most difficult in retailing. Hello, Lynne. Hello. No, it isn't an enviable position. Robert Henlow, Healthway's new CEO, is taking control of a company which may have been a well-loved and trusted retail brand for many years, but its core business is mature, and successive managements simply haven't come up with a winningformula to deliver dynamic sales growth. And the shareholders5/ 8see Henlow as Healthway's last chance. The company faces stiffcompetition, doesn't it? That's right. In fact, most town-centre health and beauty chains are feeling the pinch, with few planning to expand. Unlike food, it's a high-margin business, which gives supermarkets, particularly those on out-of-town sites, scope to sell similar products for considerably less. Even the development of online shopping hasn't yet outweighed the convenience of out-of-town sites. Robert Henlow is coming from a company with a very different sort of culture from Healthway, isn't he? Yes, he's moving from a firm that's very open, with plenty of staff coming in from other companies, or indeed industries. Healthway, on the other hand, has a culture where people join the group and either leave quickly, or not until they retire. It's famous for breeding its own managers, and outsiders have traditionally not been welcomed. Healthway's financial strategy has been criticised in recent years, I believe. Under the last Chief Executive, Charles Hamilton, Healthway concentrated on the bottom line, with the aim of supporting the share price. Even the one acquisition that the company made had that same goal. But this strategy had its downside: very few improvements were made within the business,so their IT, for instance, is now several years out of date. Wasn't it6/ 8Charles Hamilton who started Healthway's beauty treatmentcentres? Yes, almost his first major action as Chief Executive was to set up a separate chain of stores that, in addition to selling health and beauty products, provided massage and other treatments. This ran alongside the existing stores. But even at the outset, few investors were taken in by his over-optimistic forecasts, and the doubters were proved right. Just before he left the company, he closed the centres and admitted his mistake. Hamilton also made drastic staffing changes, didn't he? He certainly did: he slimmed down the head office, he undertook a complete overhaul of the top management team and tidied up the company's international operations. Of course, there was a danger that in changes on that scale, mistakes would be made and the company would lose individuals, or even whole departments, that it needed. He managed to avoid that, but he was quite unable to communicate the reasons behind the changes, so he created an enormous amount of ill will. Hm. Has Robert Henlow announced any plans yet? When he starts work next Monday, he'll find a report from consultants, advising the disposal of several underperforming stores that are too small everto do well. However, they do think the current total should be7/ 8maintained, which would be achieved by ploughing money into more profitable large-store formats. Even though this means adding to the payroll, the consultants say the increased profitability will make it worthwhile. So, all in all, it's quite a challenge for Robert Henlow. It certainly is, not least because he's never run a quoted company of this size before, and he's one of the youngest chief executives of a business like this. He's taking a huge step from his previous position, though at least the health and beauty sector isn't entirely new to him. He's not going to find it at all easy to tackle all Healthway's problems. Lynne, thank you.8/ 8。

剑桥商务英语中级真题4RE AD I N GPART O N E●L ook at the statements below and the article about meetings on the opposite page.●Which section (A, B, C or D) does each statement (1-7) refer to?●For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.●You will need to use some of these letters more than once.Business M ee t i n gsA. Many organisations are developing ways of minimising the time workers spend sitting in meetings in order to give them more hours working at their desks. They realise that reducing the number of meetings is problematic, but some are using a device called a Meeting Meter to determine how much money is wasted through the widespread practice of over-populated and time-inefficient meetings. A general meeting in a big company can cost ￡9000 an hour. Even staff in UK government departments have been told to make less elaborate presentations and to get through them more quickly.B. A solution has often been to take things at breakneck speed or abolish meetings altogether. Olivia Dacourt, CEO of a retail chain, makes a point of not letting anyone sit down in her meetings. 'We cover more material in a 15-minute meeting than you'd see in a two-hour sit-down meeting,' she says. She drills her employees to shout'pass' if they have no comment to make, thereby saving a hastily mumbled agreement with the previous speaker. In this way, her last staff meeting clocked in at six minutes.C. Website designer Barry Hare has gone so far as to charge his clients a meeting 'tax'. If they ask for a meeting, he doubles his design fee of ￡85 an hour. 'Everyone I talk to hates meetings, but they don't know what to do about them,' he says. 'Well, I've actually done something.' Similarly, at JP Products, managers have instigated a No Meetings Day every Friday. The scheme was devised by in-house industrial psychologist Ada Pearson after hearing employees joke about the need for a 'meeting-free day'.D. But abolishing meetings is not as simple as clearing them from your diary. At JP Products some workers have felt the need to get round the No Meetings Day directive by holding spontaneous 'huddles' and 'nice to knows' to update each other on progress. After her success in reducing the meetings quota, Pearson is under pressure from meeting-weary managers to implement days that are free of emails and telephone calls. But unfortunately she has other priorities-thanks to a lengthy meeting with the chief executive.1. a way of ensuring that meetings are less likely to take placeC2. the common situation of too many people attending meetingsA3. a way of ensuring communication can take place without breaking company rulesD4. a policy discouraging repetition of ideasB5. staff attitudes towards meetings resulting in action to reduce their frequencyC6. a policy of cutting down on the amount of detail given in long speechesA7. people who attend meetings requesting limitations on other forms of communicationDPART T W O●R ead the article below about professional headhunters.●C hoose the best sentence from the opposite page to fill each of the gaps.●For each gap (8-12), mark one letter (A-G) on your Answer Sheet.Professional headhunters are now key players in many kinds of r ec r u itme n t.But how do you gain their attention? Matthew Lynn i n v estig a tes.In the past, companies would use the services of headhunters to recruit principally at boardroom level. But these days, they are also responsible for filling a much wider range of middle management and specialist posts, and consequently, they have huge influence in the commercial world.（0）(G) The first is that economic expansion has, in many countries, left the labour market tight. In a number of industries, and in growth sectors such as technology and media, there is now a severe shortage of skilled and talented people. This has forced companies to go out and look for the staff they need and not wait for them to arrive at the door. The second reason is that companies are now critically dependent on the skills and knowledge of their key people. They are very aware that having the right staff may determine their survival in a competitive marketplace. 1So, how do you make sure you get noticed by the headhunters? In the days when jobs were mainly advertised in newspapers, you could search the appointment pages and apply for anything that interested you. 2 Unless you are in contact with them, it is unlikely you will even be considered for a post.Most headhunters will devote time and energy to tracking down talented people in large organisations. 3 So, while it would be nice to think the headhunters will find you, in fact, you often have to find them. 'Executives must be proactive in the search process by building on current skills, being fully prepared for interviews and by keeping CVs up to date" says Julia Fernandez, manager of PB Executive Search.It is also important that you set time aside to talk to headhunters. At some point, you may be contacted by a headhunter to recommend someone in a related field or provide a reference for someone you have dealt with professionally. If you simply deal with the enquiry as quickly as possible, you may be failing to exploit the potential benefit to yourself. 4 Fernandez advises that, 'All contact with headhunters is potentially useful, and you should have one or two headhunters that you know personally and make a point of keeping in touch with.5 Make sure that the people around you will always be motivated to say something positive about you if approached. Your potential employers are watching you constantly.'A. But it is hard for them to establish contact unless these skilled individuals have been brought to their attention.B. They are consequently a lot more willing to turn to headhunters than in the past.C. Moreover, headhunters are all in the business of having as big a network as possible and working it to their advantage.D. In addition, the fact that headhunters are always looking for talent means that great care needs to be taken with the image you project in the workplace.E. Now, it is only junior or unskilled jobs that are filled this way; most of the best jobs are filled by headhunters.F. Not making the most of such an approach would definitely be a mistake.G. There are two reasons for this growing use of headhunters.1.B2.E3.A4.F5.DPART THREE●R ead the article below about Marc Hooper, CEO of the confectionery group Spartan Ketley, and the questionsMarc Hooper, CEO of Spartan K e t leyMarc Hooper, not long promoted to CEO of confectionery giant Spartan Ketley (SK), is very different from his predecessors. He is a corporate lawyer by training, and his background has clearly shaped his management style. He was taught that no work should go unchecked and that no statement can go out without everything, being fully defined. 'The legal world teaches you to think in a synthetic way, to take contrasting ideas and thread them together to form a strategy.' Hooper, with little marketing experience, was not at the top of market observers' lists for the job. But here he is, just over a year into the role and seemingly on top of things.Educated at Harvard University, Hooper started his career with well-known New York consultants Cox & Leight (C&L), and became a specialist in mergers and acquisitions. 'It was a tremendous training ground and I could have stayed in mergers and acquisitions-I found the work interesting.' But another opportunity presented itself: SK offered him a job as general advisor. Hooper knew SK well because C&L was its main New York consultancy firm and Hooper looked after its account.Hooper liked SK and when they came calling, several factors weighed on his mind. 'I admired SK and thought it would be a great place to work. C&L had told me I was only five years through a ten-year journey to become a partner. Also, for three years in a row my pay at C&.L had stayed the same. Finally, I was working very long hours in a large, impersonal office and it seemed like an intelligent lifestyle decision to take a job with a different company.'Hooper became established at SK, and soon felt ready for a higher position, but was told that no one could get on at SK unless they had been in sales and marketing. 'I had to make a move,' says Hooper. 'I took a risk; I became head of marketing in Europe.' In fact this was a sideways move-not for more money but to add to his knowledge and to further his career. The first challenge was that he found himself in charge of 25 bright young marketing people. 'I had to work hard to keep up,' he admits.Throughout, he has remained focused, his eye always on the main prize. His elevation to CEO, he says, is proof of SK's inclusiveness. 'We are always open to people with fresh ideas. As CEO I support anyone who is willing to take a chance and who wants to stretch themselves. If you are keen to develop and prove you can succeed, this company will provide the challenge you need.' And in line with this philosophy, Hooper is not an autocratic leader: his style is to consult, to seek advice, then to act.SK has grown quickly, mostly by acquisition. Hooper sits at the head of an empire that employs 50,000 people in 130 factories. His chief mission is to reduce waste in the company, to bring down costs, and to produce funds to reinvest-all the time keeping ahead of competitors. 'We must generate growth on a consistent basis. We've also got to generate more cash for investment in marketing.' The latest development, the purchase of a chocolate manufacturer for $42 billion-a deal managed by Hooper-has made it one of the largest confectionery groups in the world.1. The choice of Marc Hooper as Spartan Ketley's CEO was surprising becauseA.he knew more about law than marketing.B.hehad little experience of strategic planning. C.hehad been with the company for a short time.D.he intended to take the company in a different direction.A2. What does Hooper say about his first job?A.He regarded the job as a means to a more interesting career.B.He gained useful skills while he was with the company.C.He found that his education prepared him well for the job.D.He enjoyed working for such a prestigious company.B3. One of the reasons for Hooper leaving Cox and Leight wasA.he had no chance of becoming a partner.B.he was not happy with the working conditions.B4. After some time at Spartan Ketley, Hooper changed departments becauseA.he did not find his current job financially rewarding enough.B.he wanted to have experience of working in Europe.C.it was an opportunity to work with young people.D.it improved his chances of promotion.D5. Hooper says that his policy as CEO is toA.develop a sense of competition within his workforce.B.train people to become proficient in a wide range of skills.C.hire staff who are not afraid to make important decisions.D.encourage employees to be innovative in their approach to work.D6. What does Hooper see as his main future task as CEO of Spartan Ketley?A.to bring greater diversity to the marketing of new productsB.toincrease the size of the company by acquiring a competitor C.tofacilitate investment by improving the company's efficiencyD.to investigate the possibility of diversifying into other manufacturing sectorsCPART F O U R●R ead the article below about a company that sells household products.●C hoose the best word to fill each gap from A, B, C or D on the opposite page.●For each question (19-33), mark one letter (A, B, C or D) on your Answer Sheet.DA C's Margins Hit in Battle of the B r a nd sIn a surprise trading statement, DAC Household Products yesterday gave warning of lower margins and weak profits growth. Shares in the company slumped by 22p to 459p after DAC said that its forecast of double-digit earnings growth in 2009 had been 1 to low single digits. The company 2 that it had failed to spend enough on promoting its own brands and conceded that its market share in India was under assault from 3 discounting by various competitors. Its major rival, KC Products, is offering big price discounts to attract consumers from DAC brands, which have traditionally 4 the household products sector. DAC also predicted a downturn in consumer 5 and strong price competition in Europe, and signalled that it was making 6 for an expensive brands battle.DAC's chairman, David Chan, said that sales volumes had behaved as predicted, but that waves of discounting and store promotions from rivals had adversely 7 price forecasts. As a 8 the company now needed to increase investment in advertising and introduce keener pricing.DAC had until 9 sought to increase revenue growth at the same time as improving profit margins. However, Chan confirmed that margins would be 10 as DAC increased spending on advertising and promotion to 11 those products under attack from competing brands. This commitment means 12 the long-term health of the business ahead of the 13 of short-term financial targets,' he said.Rudy Mitcham, DAC's finance director, said that the company's recent cost-cutting programme would be 14 to help finance the increased spending, although he declined to reveal the 15 amount of money it would invest in additional advertising and promotion.1.A.diminishedD2.A.admittedB.expressedmunicatedD.confidedA3.A.sternB.heavyC.harshD.stiffB4.A.directedernedC.dominatedD.ruledC5.A.assuranceB.confidenceC.beliefD.convictionB6.A.actionsB.measuresC.preparationsD.stepsC7.A.touchedB.affectedC.changedD.impactedB8.C.reactionD.development B9.A.presentlyB.formerlyC.previouslyD.recentlyD10.A.sacrificedB.ruinedC.surrenderedD.destroyedA11.A.maintainB.supportC.holdD.encourage B12.A.fixingB.settingC.puttingD.bringingC13.A.performanceB.achievementpletionD.production B14.A.hurriedB.advancedC.forwardedD.accelerated DA.exactB.correctC.accurateD.definiteAPART F I V E●R ead the text below about a company's approach to social responsibility.●In most of the lines (34-45), there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.●If a line is correct, write CORRECT on your Answer Sheet.●If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.●T he exercise begins with two examples (0 and 00).Elco and social r es p o n si b ili t y0 Elco is a leading electrical retailer based in France. The company has been involved in00 issues of social responsibility for many years and has always aimed to achieve as a1 positive social impact while tackling the environmental issues are raised by electrical2 retailing. As a consequence, Elco has been an integrated approach to social and environmental3 issues and is particularly involved it in community schemes and recycling projects. As4 part of this commitment, Elco helps to run like a two-year programme that trains5 people with learning difficulties to make repair domestic electrical appliances. These6 appliances are collected by Elco from customers' homes so when new products are7 delivered. About 10% of them are suitable for repair, leaving the other 90% to be dismantled8 and sold them for appropriate industrial treatment. The repaired appliances are then sold on9 the second-hand market at a low price and with a one-year guarantee. Elco is also10 currently working to reduce in the impact its own transport system has on the11 environment. Drivers attend training sessions, which offered in partnership with car suppliers12 and transport companies, to learn from how to drive in a way that respects the environment.1.ARE2.BEEN3.IT4.LIKE5.MAKE6.SO7.CORRECTTHEM9.CORRECT10.IN11.WHICH12.FROMWR I T I N GPART O N E1. ●T he multinational company you work for is arranging its annual conference for Human Resources managers.●Write an email to the company's Human Resources managers:●i nforming them of the date of the conference●explaining why it is important for them to attend●s aying what they must do if they would like to make a presentation.●Write 40-50 words.Sample ASample B[解析] Sample AScales Mark C o mm e n t a r yContent 5 All content is relevant to the task and the target reader would be fully informed.Communicative Achievement 3Uses email conventions to hold the reader's attention. The register and toneare appropriate for an email (I'd like to inform you...) . The text communicates straightforward ideas to the target reader.Organisation 3 The email is well-organised using a variety of organisational features, e.g. linking words (because) and pronominal referencing (please show it ) .Language 4 Uses a range of vocabulary (take place; recruitment) and both simple and complex grammatical forms (If you prepare...please...) . Errors are minimal (in the type of PP T) .Sample BScales Mark C o mm e n t a r yThe second content element has to be inferred. The third content element is Content 2Communicative Achievement 3unclear and the target reader would be only partially informed (Wish every m a n a ge can make a presentation on time) .Uses email conventions to hold the reader's attention and communicatestraightforward ideas (the annual conference will be held...) .Organisation 3 The text is well-organised and coherent.Uses some everyday business vocabulary (training courses) and some complexLanguage 2 grammatical forms (I would like to inform you that; you must offer) . Errors are noticeable but meaning can still be determined (new staffs; please noted; every manage) .PART T W O1. ●T he international retail company you work for is concerned about the performance of its New York store. Your line manager has asked you to write a proposal making recommendations for the store's future.●L ook at the information below, on which you have already made some handwritten notes.●T hen, using all your handwritten notes, write your p r o p os a l.●Write 120-140 words.The New York store is in a v e ry good locat ion.but if i tsperformanc e doesn't i mprove,we may have to c l ose it.Please make some recomm e ndat ionsaspects of performance:• high cost of running store• unhappy staff-+-------------!...{• fal l ing sales •SampleCProposal: ''New York store"After reviewing the activi ties o f our NY store, some measureB seem to be necessary to im prove the performa nce of th e s tore and keep it open:first of all, we s ho uld cut t he cost of runn in g the s to re by opt i mising thelogis t i cs of the s to r e.Additiona ll y,the store mana ge r shou ld be rep lace d and some team b uildin gactivit i es shou ld be conducted be cau s e t h e staff is very u nh appy with th ep resen t management.in o rder to r ise sal es a gain,we s h ould in vest on the one h a n d i n someadve r t ising and on t he o ther hand i n a new store des i gn.Thi s mig h ta l so imp rove t he p oor sto re image.A ll me asu r es should start a s soon as possible be c ause o th e rw ise we may hav e toclose t h i s very good locat ed store.SampleD[解析] Sample CScales Mark C o mm e n t a r yContent 5 All content is relevant and expanded where appropriate. The target reader would be fully informed.CommunicativeAchievement5 Organisation 5Language 5 Sample D The format, tone and register are all appropriate to the conventions of a proposal (After reviewing; All measures should start) and would have a positive effect on the target reader.The proposal is well-organised and coherent, with effective use of a variety of organisational features, including bullet points and cohesive devices, e.g. linkers (First of all; Additionally; on the one hand.., on the other hand) and referencing (keep it open; This might...).The proposal uses a good range of grammatical structures and vocabulary (optimising the logistics; team building activities should be conducted; othe r w ise we may have to...) . Errors are minimal and do not impede communication (to r ise sales; this very good located sto r e).Scales Mark C o mm e n t a r yContent 4 All the content is relevant and the target reader would be informed but some of the content is not fully expanded e.g. content element 5.Communicative Achievement3 Organisation 3 Language 3 Generally uses the conventions of a proposal effectively to hold the reader's attention, although there are some inconsistencies in register (but it doesn't m a tte r; and that's all) .The proposal is well-organised with a range of linking words (Therefore; Secondly) and use of pronouns to avoid repetition (the New Y o r k store... It has some troubles) .Uses a range of lexis and structures (the biggest issue; we should build a lively atmosphere) . There are a number of errors (has some troubles; of running store; let green plants all around) but these do not impede communication.L I S TE N I N GPART O N E●You will hear three telephone conversations or messages.●Write one or two wo r d s or a number in the numbered spaces on the notes or forms below.●Aft er you have listened once, replay each recording.Conversation O n e●L ook at the note below.●You will hear a man leaving a message about deliveries for one of his company's suppliers.1.WARE(-)HOUSE (GATE)[听力原文]Good morning. This is Gupta Ramesh from Morgan and Turnbull. We've been having a few security problems lately, so we've reviewed our delivery arrangements. First of all, until further notice, drivers should use the warehouse gate instead of the main factory gate. That's the one in Station Road.A second point I want to discuss is-as you have heard-we're issuing IDs to replace the general permits drivers are using at the moment. We're sending couriers with them tomorrow morning. They should be placed on the inside of the windscreen to activate the sensor in the gate. It's very important they don't forget to do it because after this week there'll only be automatic access to the yard-we're putting a stop to manual access. And finally-this is a safety measure to reduce vehicle movement in the yard-in future drivers should proceed to the parking area before checking in at reception. I hope this is all clear. Please call me if you have any problem. Bye.2.(SECURITY) IDS/ID (CARD(S))3.MANUAL4.PARKING AREAConversation T wo●L ook at the form below.●You will hear a woman phoning an architect to discuss a problem with a building project.1.AIR(-)CONDITIONING[听力原文]Man: Hello, Frank Bauer speaking.Woman: Hello this is Antonia Radford from Speedlink. I'm phoning about a problem with our extension project at the factory.Man: Ah. I thought everything was on schedule...Woman: So did I, until today. I called the site foreman because the air conditioning was due to be put in this week, but the subcontractors weren't there. They'd left a message that everything was on hold.Man: What reason did they give?Woman: I thought it'd be a transport delay because the system's coming from the States. Apparently though, there's a hold up at the supplier's end, a quality control issue at the plant, actually.Man: I see.Woman: Now, as you know, the rest of the construction work is more or less finished, but we can't start the assembly line until this system is operational for health and safety reasons. We were due to begin production next week...Man: Right. That's why we drew up a contract that allowed you to claim compensation in these circumstances. Woman: Absolutely. So could you please inform the building company we will be expecting that for each day's further delay.2.(THE) QUALITY (CONTROL)3.ASSEMBLY LINE4.COMPENSATIONConversation T h r ee●L ook at the notes below.●You will hear a woman giving feedback to a colleague on his presentation at a conference.1.CASE STUDY[听力原文]Woman: Hello John, it's Kim. You wanted some advice about your presentation.Man: Please. That's the first time I've given it and I'm repeating it next month.Woman: Well, the introduction was clear and you finished on time without appearing hurried. The case study you analysed seemed a bit long though.Man: You're right. I'll cut it a bit.Woman: Now the slides-you had the right amount. Personally, I'd use a larger font though-it helps in a big hall. But the graphs made your point well.Man: Good. I worked hard at those.Woman: Another tip-you didn't turn your back on the audience-but be careful not to block their view of the screen-it's frustrating if they can't see what the presenter's referring to.Man: I was so nervous.Woman: You didn't sound it. You spoke very clearly. Think about your body language though. You don't want to stand absolutely still, but avoid too much movement if you can.Man: That's really helpful.Woman: You're welcome.2.FONT3.SCREEN4.(BODY) MOVEMENTPART T W OSection O n e●You will hear five short recordings. Five people are explaining why they rejected a candidate for a job.●For each recording, decide why the speaker rejected the candidate.●Write one letter (A-H) next to the number of the recording.●Do not use any letter more than once.●Aft er you have listened once, replay the recording.A. lack of relevant experienceB. poor leadership skillsC. lack of motivationD. lack of long-term commitmentE. too independentF. lack of formal qualificationsG. poor communication skillsH. poor references1.E [听力原文]I thought he was a very interesting candidate with wide experience who would probably work effectively, despite not having been to university. However, this job requires someone who can work closely with colleagues, and I'm not quite sure he'd be the team-player we want. Although, he's got possible leadership qualities, I thinkhe'd be better in a job where he can make his own decisions, and that's not what we want for this position.2.A[听力原文]Well, she showed a lot of enthusiasm and ambition, and I liked the way she presented herself and expressed her ideas. Because she'd be working with young people, her youth would be an advantage. However, that's not enough for this job which needs someone who's already worked in the industry, so the fact that she hasn't goes against her. She'd probably be the ideal candidate in a few years' time once she's got the right track record.3.G[听力原文]She was a difficult person to interview, although once she got going her answers were very interesting. But in this business, we need young people who can express themselves assertively and clearly. It's a pity, because her background is very suitable-especially her ability to work alone and her qualifications. The salary we're offering was also very acceptable to her, but I don't believe she would be very good in face-to-face situations.4.D[听力原文]He's certainly got the determination to succeed. He's definitely very experienced in the field, and the MBA would have been an added bonus. He's very keen to get to the top of his profession, so I don't think he'd be content staying in one job for any length of time, and that could be a problem for us. If he aims to reach the top by the time he's thirty, he'll need experience of several companies.5.C[听力原文]He was a strange candidate. Lots of experience in the industry according to his CV, although he hadn't got a degree, which is surprising considering the positions he's held before. And he's hoping to lead a team, but I don't think he showed enough determination or interest to work without supervision. He said he wants to leave his current job because he's bored there.Section T wo●You will hear another five recordings. Five people are giving their opinion about the annual performance review process in their companies.●For each recording, decide what the speaker thought about the performance review process.●Write one letter (A-H) next to the number of the recording.●Do not use any letter more than once.●Aft er you have listened once, replay the recording.A. It was useful for increasing output.B. It helped me to make a difficult decision.C. I used it to improve my career prospects.D. It increased my confidence.E. It was an opportunity to speak my mind.F. It was effective because it was short.G. I used it to collect valuable data for future use.H. It was a chance to exchange ideas.。

bec中级真题四及答案解析BEC中级真题四及答案解析BEC（商务英语考试）被广泛认可为商务领域的英语语言能力证书，帮助考生提高商务沟通与交流能力，提升在国际商务环境中的竞争力。

在备考BEC考试过程中，熟悉BEC中级真题及其答案解析是至关重要的一步。

BEC中级真题四是考察商务课程的学习成果，涵盖了商务词汇、商务知识、商务写作等方面的内容。

通过解析真题，我们能够深入了解考试的出题规律，从而更好地备考。

第一部分：听力理解BEC中级真题四的听力部分包含多个案例，每个案例有两个问题。

听力部分主要考察考生对商务会议、电话交流和商务报告等场景的理解能力。

在备考过程中，建议多听商务英语材料，培养对口语速度和语调的适应能力。

第二部分：阅读理解BEC中级真题四的阅读理解部分包括多篇长文，每篇文章后面有三个问题。

阅读理解考察考生对商务文本的理解能力，包括对文章主旨、细节、推理和态度等方面的理解。

在备考过程中，注意培养总揽全文和快速定位细节的能力。

第三部分：商务写作BEC中级真题四的商务写作部分要求考生根据提示写一封商务信函。

商务写作考核考生的书面表达能力，要求考生在规定的字数内准确、简洁地表达主要内容。

在备考过程中，建议每天写一些商务信函，熟悉常见的商务写作模式和用语。

第四部分：商务口语BEC中级真题四的口试部分要求考生进行一次商务谈话。

商务口语考核考生的口头表达能力，要求考生在规定的时间内清晰、流利地表达自己的观点。

在备考过程中，建议多进行商务对话练习，提高口语交流的能力。

通过对BEC中级真题四的分析，我们可以发现其中蕴含了一些备考的窍门。

首先，密切关注商务英语材料，多听、多读、多写商务文本，熟悉商务用语表达方式；其次，加强对商务词汇的积累，掌握常用商务词汇的发音、拼写和用法；再次，培养良好的阅读和听力策略，提高快速定位信息和听取关键信息的能力；最后，通过刻意练习商务写作和口语，培养良好的书面表达和口头表达能力。

总结一下，BEC中级真题四及其答案解析是备考BEC考试不可或缺的资料。

BEC商务英语（中级）口语模拟试卷46(题后含答案及解析)题型有：1. INTERVIEW 2. MINI PRESENTATIONS 3. DISCUSSIONSECTION 1 INTERVIEW (ABOUT 3 MIN)The interview--about 3 minutesIn this part the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.正确答案：SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.1．In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.正确答案：ABefore you decide whether to obtain a further qualification, the following two things are the important factors that help you to make the decision. First of all, you have to take the time commitment required. Sometimes the program takes you a long time to do so you have to be clear of your schedule before deciding to obtain a further qualification. The second thing is to assess your career benefits. It is your career benefits that determine your further qualification.BIn order to promote the products, the company always chooses a media to advertise their products. But when placing a newspaper advertisement, it is important to find out the newspaper sales figures. Some of the newspapers are not subscribed in large quantities. The research on the sales figures is very necessary and it can tell how many people can know your products through the newspaper. What’s more. the research can also show what kind of readers subscribe the newspaper. Can they become your potential customers? Another very important thing for you to pay attention to is to be clear about the cost of advertising when you plan to place a newspaper advertisement. After you have discussed the ideas about the advertisement of your products, you must estimate the cost of the advertising. It is possible for the newspapers to overcharge you if you don’t have a talk about the cost.CIt is believed that technology can certainly bring benefits to the company. However. it is not an absolute solution. Therefore it is important to find out the potential benefits of the technology to the company when considering whether to invest in technology. The calculation of the benefits the technology can bring to the company is more convincing. Another important thing to consider whether to invest in technology is the costs involved. Thecomparison between the investment of the technology and the benefits it can bring is the crucial factor when considering whether to invest in technology.SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic.2．In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.For two candidatesFor three candidates 正确答案：Candidate A: It is time consuming for the staff to travel to meeting from other branches of the company. The video conference can be an alternative. The advantage of the video conference is that the company can know about the content of the meeting that takes place at present. What do you think of the video conference as a replacement of traveling to meeting?Candidate B: It is true that video conference can save some time for traveling and accommodation so that the staff can spend more time on work. The disadvantage should be taken into consideration.The most important thing for the company to prosper is the cooperation among the staff. Having a face-to-face meeting is a chance not only for exchanging ideas and information but also for the staff to communicate with each other and improve their relationship. Video conference can only carry the former purpose but it can’t achieve the latter one.Tapescript。

qwertyuiopasdfghjklzxcvbnmqwertyu iopasdfghjklzxcvbnmqwertyuiopasdfg hjklzxcvbnmqwertyuiopasdfghjklzxcv bnmqwertyuiopasdfghjklzxcvbnmqw ertyuiopasdfghjklzxcvbnmqwertyuiop asdfghjklzxcvbnmqwertyuiopasdfghjk lzxcvbnmqwertyuiopasdfghjklzxcvbn mqwertyuiopasdfghjklzxcvbnmqwert yuiopasdfghjklzxcvbnmqwertyuiopas dfghjklzxcvbnmqwertyuiopasdfghjklz xcvbnmqwertyuiopasdfghjklzxcvbnm qwertyuiopasdfghjklzxcvbnmqwertyu iopasdfghjklzxcvbnmqwertyuiopasdfg hjklzxcvbnmqwertyuiopasdfghjklzxcv bnmrtyuiopasdfghjklzxcvbnmqwertyu iopasdfghjklzxcvbnmqwertyuiopasdfg hjklzxcvbnmqwertyuiopasdfghjklzxcvBEC 中级口语教程【Billson 精编版】Billson PAIBEC中级口语教程My name is ***, but my friends always call me Bill, my English name.It is after Bill Gates. I admire him as one of the greatest businessman of this century.2.Hometown●Where are you from?I come from Dalian, Liaoning Province. It is a beautiful city on the south coast of northeast China, known as The Northern Pearl.●Where would you like rather live, shanghai or Dalian?Although Dalian is a fantastic place to live in, I prefer living in Shanghai. First of all, as, the economic center of China, there are more job opportunities here in Shanghai. In addition, the night life is dynamic, which is very appealing to young people. At last, the public service is more convenient here, and you can do many things on-line. It makes life more pleasant here.3.Family●Do you come from a large family or a small family?I come from a nuclear family. My father is a banker. And my mother is a teacher of a primary school. I really admire them.4.Career●Do you work or are you a student in…?I am a student of Shanghai University of Finance and Economics.●What‘s your major?I major in Project Management. It is knowledge about managing project effectively within budget and time limit.●What do you like most about your studies?5.HobbyI do not have much free time. Usually I spend my spare time reading or watch TV show such as The Apprentice. I love sports aswell. Every weekend, I play badminton with my friends.I think badminton can not only keep you fit, but also can play an irreplaceable role in social connecting.第二课时第一讲Ⅰ Introduction to BV SpeakingFormat（16 mins for 2 people）Conversation(3 mins)：关于个人的问题（4-3个），可以提前准备个人简介。

bec中级与英语四级BEC剑桥商务英语中级口语解析剑桥商务英语中级口语解析(1)WHAT IS __NT WHEN 。

?Aiming for promotionQuality of performanceCompany loyalty【词汇短语】由。

负责be in charge of 热情的enthusiastic重要的，关键的crucial 细小的工作small errands长期的long-range 价值merit管理的administrative 监督supervise【句型点击】That is to say。

.It is very crucial to。

..is known to all【参考范例】If you are aiming for a promotion, primarily, you should show asatisfactory performance. That is to say, if you want to be in charge ofsomething, you start from small errands and show your long-rangemerits. Youhave to show people what you are capable of. This is very crucial. Secondly,demonstrate your loyalty to the pany, because no manager wants an outstandingbut undependable to take an administrative role and supervise a department.Thirdly, show your intelligence in the field you are working, face to thechallenge that others fear to take, and then, your professional skills would beknown to all. The last point, try to build an easy-going and enthusiasticpersonality. A brilliant yet not ed employee is definitely not qualifiedfor a promotion.剑桥商务英语中级口语解析(2)WHAT IS __NT WHEN 。

bec中级真题第四辑答案解析BEC中级真题第四辑答案解析BEC中级考试是国际商务英语考试中的一级考试，其目的是评估考生在商务英语方面的能力。

在备考过程中，掌握往年的真题并进行解析是非常重要的。

本文将针对BEC中级真题第四辑进行答案解析，帮助考生更好地准备考试。

第一部分：听力听力部分是BEC中级考试的第一部分，也是相对较难的一部分。

在第四辑中，听力部分涵盖了不同的商务场景和主题。

下面是对部分听力题目的解析。

题目1：What is Peter worried about?这道题目是关于Peter的担忧。

在听力材料中，我们可以听到Peter提到了一项商务计划，以及他对本周的会议是否能按计划顺利进行的担忧。

正确答案应选择：The success of the meeting this week。

题目2：What are the speakers talking about?这道题目涉及到两位员工在商务活动上的讨论。

在听力材料中，我们可以听到他们提到了一个国际会议，以及对该会议的筹备工作的讨论。

正确答案应选择：The International Conference。

第二部分：阅读阅读部分是BEC中级考试的第二部分，也是相对较容易的一部分。

在第四辑中，阅读部分的文章内容涉及了商务合作、市场趋势、企业管理等方面。

下面是对部分阅读题目的解析。

题目1：According to the passage, what are the challenges of international business?这道题目要求根据文章内容，找出国际商务面临的挑战。

在文章中，我们可以找到相关句子，提到了市场竞争激烈、文化差异、语言障碍等问题。

正确答案应选择：Intense market competition, cultural differences, and language barriers。

题目2：What does the term "market segmentation" mean?这道题目要求理解“市场细分”这一术语的含义。

剑桥商务英语证书考试（BEC）真题汇编及详解（第4辑中级）-第2章-Test3~Test4【圣Test 3READING 1 hourPART ONEQuestions 1-7●Look at the statements below and the article about pricing on the opposite page ●Which section (A, B, C or D) does each statement (1-7) refer to?●For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.●You will need to use some of these letters more than once.Example:0 the price depending on the product features chosen by the customer1 the failure of a company to set its prices appropriately2 a context that makes it difficult to increase prices3 the consequences of companies trying to conceal their approach to pricing4 the means by which a company ensured precision in the prices it offered5 the fact that companies can learn about the effects of a price reduction6the first sector to price products according to how much customers wereprepared to spend7 the widespread use of rough guidelines to determine pricesGetting the price rightA Chief executives need to pay more attention to pricing, according to RobertoLippi of the Apex Group, a consultancy that offers advice on pricing strategy.He accepts that low inflation figures in many industrialized countries makes raising prices tough, but argues that this should not necessarily deter companies. He gives the example of the airlines, which, with their minimum stay requirements and massive premiums for flexibility, led the way in sorting customers into categories, based on their willingness to pay.B The key to pricing is to avoid alienating customers. As Lippi points out, once abad price has been established, it can be very difficult to turn the situation around. He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly. In contrast, he cites the case of a Swiss drug company that introduced software for every sales representative's laptop, enabling them to provide consistent and accurate price quotes. To help staff with this innovation, the company also created a new post of director of pricing strategy.C Many of today's managers have the benefit of modern technology to help themwith pricing. Supermarket chains, for example, can easily track customers'elasticity'—how their buying habits change in response to a price rise or a discount. But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices. Most bosses still worry more about their costs than the prices they charge; one recent survey found that they spend as little as 2% of their time on pricing.D One popular approach to pricing is illustrated by the car companies that chargeextra for product add-ons such as electric windows, instead of offering them as part of the standard price. Although many customers are prepared to pay extra, Lippi recommends that companies make sure that price differences reflect real differences in the product, either in quality or in the extra service on offer. The worst approach is to try to keep the pricing structure secret from customers.Nowadays, that is more likely to lead to lost contracts than large profits.【答案与解析】1. B 题⼲意为：“⼀个公司定价的失败。

BEC中级：口语第二部分(Mini-Presentation)应试技巧〔商务英语〕中级考试口语第二部分为简短口头陈述(Mini-Presentation)，这部分比第一部分难度增添，要有考生自己的观点并讲究规律和劝告力，快来看看我整理的商务英语中级考试口语第二部分应试技巧，会对你有很大关怀哦!BEC中级：口语第二部分(Mini-Presentation)应试技巧内容简介剑桥商务英语中级口语考试第二部分是一个微型演讲或者说是一个简短的口头陈述(Mini-Presentation)。

整个第二部分的考试时间约为6分钟。

在这一部分，每位考生将被要求就某一主题发表1分钟左右的演讲。

概括来说，在第二部分一开始，主考官会递给每位考生一张信息卡(留意：是不同的信息卡)。

每张信息卡上有A、B、C三个问题。

每个问题后，有两个或三个提示。

考生选择一个话题后，可根据提示组织自己的演讲。

考生选择其中的一个问题发表一个小型演讲。

考生有1分钟的时间同时进行预备。

在预备过程中，主考官会提供空白纸张和铅笔，也就是说，考生可以在预备的过程中做笔记。

预备时间结束，其中一位，即考生B先发表演讲。

B讲完之后，考生A要就考生B演讲的内容进行提问，然后考生B回答。

接下来就是考生A进行演讲。

完毕之后，考生B同样也要就考生A所陈述的内容进行提问，考生A回答。

为了很好地完成这部分的任务，在1分钟内做一个有序的、完好的和有劝告力的演讲，考生需要有比较严密的规律来组织演讲。

应试技巧(1) 考生应快速浏览信息卡，选择最熟识、最有把握的话题，然后根据问题后的提示组织演讲。

(2) 预备时间完毕，主考官要求你发言时，考生应当欣然接受并且适时开始讲话。

不要因为自认为预备缺乏而迟迟不发言。

1分钟过后，考生将失去说话的机会;发言时间缩短之后，考生也会因为输出信息量不够，而不能获得高分。

(3) 在预备期间，考生确定要稍做笔记。

建议考生记下要点，以免在演讲的过程中，由于紧急而遗忘了自己预备要讲的内容。