商务职场英语复习资料一、术语：Intellectual property rights 知识产权Electronically tagged 电子标签Global merchandise trade 全球商品贸易balance sheet 资产负债表Fixed asset 固定资产current assets 流动资产Forged currency 伪造货币spirality costs 螺旋式上升费用Financial expenditure 财政支出expense accounts 报销单Stock market 股票市场diversified portfolio 多元化投资组合[Put through the wringer 经历痛苦blue market 露天市场Ambush marketing 埋伏式营销guerrilla marketing 游击式营销Blitz marketing 闪电式营销viral marketing 病毒式营销Contract length 合同长度promotion prospects 提升机会Baby bond 小额贷款bear market 空头市场Bull market 牛市dead cat bounce 回光返照二、完形填空：1：'In (1)traditional economic theory, the term human resources referred simply to labor, one of the three factors of production. Nowadays, human resources (HR) is the people that staff and operate an organization as contrasted with its financial and (2)material resources. Human resources is also the organizational function dealing with people and issues related to people such as: hiring and (3)firing , compensation, training, performance, organizational development, health and safety, benefits, motivation, communication, etc. HR (4)managers are obliged and expected to carry out these activities in an effective, legal, fair, and consistent (5)fashion . The objective of human resources is to (6)maximize the return on investment from an organization’s human capital. HR management aims to improve individuals’productive contribution to an organization while simultaneously trying to achieve other societal and individual (7)objectives. Sometimes in large companies there is not a lot of direct (8)contact between top management and the majority of employees. The HR department plays a crucial liaison role between a company and it’s most precious (9)asset—its employees. Today, human resources is a vital part of a company. A company that does not attend to its human resources issues will not (10 prosper .2:(1)Advocates of capitalism consider economic freedom to be a basic (2)human liberty. However, (3)critics of the market system claim that it does not provide an equally high standard of (4)living for everyone. This is undeniably true. Under capitalism, there are (5)inequalities of wealth, though much less so than under other (6)system. To a large degree, success in a free market depends on individual (7)effort and ability, qualities that are distributed unevenly among human beings. The onlyway to achieve the goal of complete equality of wealth is by the use of some sort of (8)government force. The market economy has no (9)mechanisms of coercion available to it and it does not guarantee equal wealth for all. It tries to maintain liberty and (10)equality under law for all participants.3:Demand for a product is affected by a range of variables. Two key variables are the (1)price price of the product, and consumers’(2) income. According to (3) economic theory, there is normally an (4) inverse relationship between the price of a product and the quantity demanded of that product. As price (5) falls , the quantity demanded increases. There is also normally a (6)direct relationship between consumers’income and the quantity demanded at any given price; i.e. as consumers’income increases, demand (7) increase. The (8)demand for some products is very responsive to changes in price or in consumers’income. A certain (9)percentage change in price or income leads to a greater percentage change in the quantity demanded. (10)economists describe such products as having (11) elastic demand. The demand for some other products is much less responsive to changes in price or income. These products are said to have (12) inelastic demand.三、句子连接：1.If you want to take advantage of this offer, call right away!2.If you want people to remember your company, give it a catchy name.\3. If this plan can help to reduce our phone bills, then, yes, we’re interested.4. If you want to succeed in this career, you have to work really hard.5. If we make our calls at off-peak times, they cost less.6. If you use your credit card responsibly, you don’t run up a big debt.7. If you give people good service,they come back again.1. Brand names help customers identify the manufacturer of a product.2. A brand name ensures that we can distinguish one product from others./3. Brand names that are familiar to us can make us feel comfortable.4. The earliest types of brands helped to identify the maker of a product.5. Some of the best-known brands have become status symbols.1.pirated good often closely resemble the originals and so it is difficult to identify the fakes.2.Brand-name goods are fashionable but very expensive and consequently,these goods are copied and sold at a cheaper price.3.Since pirated goods are often much cheaper than the originals,consumers savemoney by buying the fake goods.4.Because famous brand-name goods are symbols of luxury and status,those are the ones that are most frequently copied.5.>6.Since for many women the handbag is an important accessory,there is a huge demand for affordable fake handbags.panies sometimes dump unassembled product components and this result in components being combined with inferior parts and sold as genuine articles.8.Due to the fact that many officials are not qualified to deal with counterfeiters,representatives from brands are called in when a fake is suspected.1. A counterfeit is an imitation made deliberately to falsely represent its content or its origins.2. Apart from forged currency or documents, counterfeits can also be clothes, software, pharmaceuticals, etc.3. In the USA, the FBI estimates that American companies lose up to $250 billion a year due to counterfeit goods.4. According to the European Commission, counterfeit goods cause 100,000 job losses in Europe each year.;5. Expensive or desirable brands have become popular among counterfeiters.6. The popularity of designer jeans such as Jordache in the late 1970s produced a flood of illegal copies.1. Inflation can be defined as a substantial and continuing overall increase in the general level of prices.2. One factor that can result in inflation is an increase in government taxes and fees.3. Average inflation in the USA has been steady at about 3% a year for the last thirty years.4. When interest rates go up and the cost of borrowing increases, the cost of runninga business increases and inflation can result.[5. Most people are able to cope with the average inflation rate of 3% as they get an annual increase in wages.1. P&H recovered slightly last year but then suffered a loss of $6 million.2. Omega’s acquisition of Eastern Energy boosted gas production.3. The market’s volatile behavior recently put shareholders through the wringer.4. Frood’s strong sales in all areas helped them turn in solid Q1 figures.5. The company offered free delivery and this created very high postal costs.）1. Financial institutions are companies that deal in money or money equivalents, such as stocks and bonds.2. The financial institution that most people know best is the commercial bank.3. A bank is an establishment in which individuals, businesses, government agencies, and even other banks deposit money.4. From these deposits the bank makes loans to individuals, businesses, government agencies, and other banks.5. The interest earned on these loans is a chief source of income for the bank.6. Deposits represent the largest source of commercial bank income—usually more than 80 percent.7. Checking accounts are the means by which most people and institutions pay their bills.:1. Corporate fraud is an undeniable fact of business life affecting businesses large and small.2. New technologies such as the Internet have increased the opportunities for fraud to be committed.3. Once suspected or discovered, investigating fraud is a specialist task requiring experience and technical skill.4. There is no doubt that fraud is best prevented,rather than dealt with after the fact.5. There is no completely foolproof method of preventing fraud,although there are a range of effective fraud prevention techniques.6. Special techniques are used to pro-actively test for fraud profiles.7. Other techniques are used to further investigate so that fraud incidents are satisfactorily resolved.四、作文1、求职信2、简历3、备忘录4、E-mail5、申请助学金6、投诉信7、恢复投诉信8、给家人或亲人写一封邮件。
