2010 Media Guide for Advertisers
USD
Digital & Print
Online advertising 04 Display advertising 06 Rates and formats 08 Events planner 2010 10 TWJobs & classified advertising 12 Technical information 13 Contacts BC
Explore our portfolio of industry leading media channels, and build an advertising strategy to deliver the results you need.
Our marketing channels
tradeWinds newspaper
The best selling newspaper in shipping. 8,500 fully paid subscribers and in excess of 48,000 readers in over 100 countries worldwide.
tradeWinds website
Constantly updated live news, in-depth features, extensive market info and our weekly issue online. Currently averaging over a million page impressions per month. tradeWindsJobs
Combining print and online advertising, search functionalities and email alerts, it’s the ultimate maritime recruitment resource. Classified ads
The industry’s largest classified section, in paper and online. Buy, sell, market and announce to the largest global maritime audience.
Headlines e-newsletter
Industry info alerts reaching more than 9,500 shipping executives every weekday. Finance
Comprehensive and up-to-date finance info, influencing key maritime executives worldwide.
Web tV
The industry’s only dedicated TV channel, offering opportunities for rich format, integrated advertising and sponsorship. Conferences
Highly influential forums bringing together the industry’s biggest names to discuss key issues.
events
Our internet cafés, daily event issues, supplements and inserts offer exceptional marketing opportunities at all major industry events.
Chinese digest
Monthly overview for the Chinese shipping industry, the perfect opportunity to tap into this rapidly expanding market.
We like to be seen in, and we like to read, TradeWinds. Its high circulation, experienced and global coverage of industry issues and a decision making readership define the newspaper .
tom Boardley Marine Director Lloyd’s Register
59%
OF OUR ReADeRS ARe
At BOARDROOM LeVeL
01
Circulation paid at full term figures – Source ABC
Fairplay – Annual average Jan 1 – Dec 31 2008 3,874. Audit issue: 2,649 paid at full term, 1,069 discounted, 117 free TradeWinds – Annual average Jan 1 – Dec 31 2008 8,484. Audit issue: 8,569 paid at full term, 21 discounted, 0 free
Lloyd’s List – Annual average Jan 1 – Dec 31 2008 6,886. Audit issue: 3,392 paid at full term, 1,236 discounted, 1,794 free
More readers
In 2008 we had 8,569 subscribers at full published terms, dwarfing our rivals’ figures.
Better readers
59% of our readers are at boardroom level and 45% have direct purchasing responsibility.
Global reach
TradeWinds is read by 48,000 shipping executives in 104 countries every week, and our website gets over one million page impressions each month.
Better context
Thoroughly respected across the industry, our 19 years of critical, hard-hitting and entertaining journalism mean your ad appears in the most influential setting. Unprecedented growth
Our readership has grown by 23% in the last five years, unique in our industry *.Real readers
Unlike our rivals, we don’t massage our circulation figures with free or discounted copies. Our circulation is paid at full published terms, because our readers genuinely want to read us.
*
ABC certified figures
We’re by far the bestselling, most widely read shipping newspaper. And because we enjoy better quality readers, your ad will be seen by the people who make the real decisions.
Our readers
ANNUAL AVeRAGe JAN 1 – DeC 31 2008
8,484
CiRCULAtiON PAiD At FULL PUBLiSHeD teRMS 2008
8,569
CiRCULAtiON FiGUReS FOR 2008FAiRPLAy 2,649
tRADeWiNDS 8,569
LLOyD’S LiSt 3,392
www.tradewinds.no
2010 Media Guide for Advertisers 02
Demographic information
Source: Web based readership survey in Jul/Aug 2008 consisting of 225 subscribers to TradeWinds
34%
OF tRADeWiNDS ReADeRS ARe eMPLOyeD iN COMPANieS tHAt HAVe SHiP OWNiNG, OPeRAtiNG OR MANAGeMeNt AS tHeiR PRiMARy ACtiVity 100
tRADeWiNDS HAS SUBSCRiBeRS iN OVeR 100 COUNtRieS
GeOGRAPHiCAL ANALySiS
27% R eSt OF eUROPe
20% A SiA & Se ASiA
17% S CANDiNAViA
16% N ORtH AMeRiCA
14% U NiteD KiNGDOM
04% A FRiCA & MiDDLe eASt
02% C eNtRAL & SOUtH
AMeRiCA
Image supplied by V.Group
TradeWinds is the market
leader on expert coverage of
the shipping markets and is the
perfect place for Peninsula to
advertise in order to reach the
right decision makers.
Chris Bamford Manager
Peninsula Petroleum (Brokers) Ltd
03
Guaranteed impressions
Our pricing structure uses the cost per thousand impression (CPM) method, giving you a guaranteed number of ad impressions, and helping you to accurately pinpoint your audience.
Perfect targeting
Our cutting-edge monitoring and tracking techniques help your campaign achieve maximum impact. Sophisticated ‘geo targeting’ methods determine our visitors’ geographical location, and deliver content that’s relevant to them. Your ad is served to the right people, in the right place, at the right time.
effective management
Our technology provides invaluable data to help us measure your ad’s effectiveness and make any necessary fine-tuning to ensure that your impressions remain high, and that your message is hitting home. Greater choice
We offer a choice of different categories to suit how you want to advertise, who you want to target, and how much you want to spend:
Banner ads
Home page – For widespread reach, high prestige and fast build-up of impressions. Your ad appears in premium home page positions; choose from MPU right column, MPU expandable, and MPU strip banners. Categories & sections – For accurate targeting and a steady build-up of impressions. Your ad appears in a static position in your desired section; choose from Finance, Tanker, Dry Cargo, Liner, Offshore, Ship Sales, Causalities, Ports, in a range of formats and positions. Network – For general coverage in a highly affordable package. Your ad appears in any available positions across the sections you select; choose from the same sections, formats and positions as above (except homepage).
Headlines email
With your ad in our daily news headlines e-newsletter, you’ll reach over 9,500 of the industry’s top executives.
Online advertising With over a million web page impressions in a month, a range of ways to get your message across, and the latest digital targeting techniques, TradeWinds offers the best digital advertising
opportunities in the industry.
ONLiNe FiGUReS FOR 2009
PAGe iMPReSSiONS
JUNe 2009
1,060,364
UNiqUe USeRS
JUNe 2009
84,097
www.tradewinds.no
2010 Media Guide for Advertisers
04
Online advertising examples 1. MPU right column banner 2. MPU expandable banner 3. MPU strip banner 4. Rectangle banner
5. Skyscraper banner
4
Home page
Home page
Section page / Web TV
5
3
USD
Online advertising rates
Size in pixels Price home page
Price categories & sections
MPU right column 180 × 180 40 44MPU strip 680x88 36 48Rectangle by TV player 320x250 50 60Skyscraper 180x600 n/a 70MPU expandable minimum 180x270 70 80MPU expandable maximum 400x360
100 105Non standard rich media
90
88
Road block *: (home page only)
100% premium
Please enquire about geographical targeting possibilities Size in pixels
Price TV page strip 680 × 88 121TV page skyscraper
180x600 141Headlines email newsletter MPU strip
680 × 88 52Headlines email newsletter MPU right column
180 × 180 42Banner ad on https://www.doczj.com/doc/fb2492324.html, (fixed rate per month)
180 × 160
2,500
*
A Road block is a unique opportunity which enables a client to block a middle or right position for a required period of time and placement based on a guaranteed number of impressions, ideal for generating a high level of traffic in a short period.
12
3
1
We have been using TradeWinds online for over two years now and are very happy with both the service and the results. TradeWinds has consistently provided a high level of traffic to the UK Club website through our online ad.
Jenny Whitehead
Marketing Manager
Thomas Miller P&I Ltd
05
Guaranteed positions
Reach readers early by advertising in
breaking news. For a small premium your
message appears on pages 3, 5, 7, 9, 11
or 13 (See rates table on page 08 for prices).
Business reports
Special publications throughout the year
covering topical issues, key regions or
markets – and offering highly targeted
marketing opportunities (See events planner
on page 10).
Market sections
Target your message by advertising in
our regular ’must read’ market sector
news pages; including Shipbuilding,
Offshore, LNG, Insurance and Finance.
Bonus distribution
Our high profile at all major global
shipping events enables you to reach
a wide audience of visitors and exhibitors.
Support your investment in the event,
or if you are not attending, advertise
to maintain your presence.
inserts
If you’ve invested in brochures for a
product launch or company profile, get
them working for you as an insert in
TradeWinds – either globally or locally
targeted. Contact us for more details.
Get through to the global
maritime industry; choose display
advertising in TradeWinds. With
over 8,500 fully paid subscribers,
you know your message will be
seen by the industry figures who
really matter.
We’ll help you create impact
and awareness, and get the most
from your marketing budget. Display
advertising
My opinion is that TradeWinds
is the most respectful and
therefore the strongest media in
the shipping world so I believe
that today the best way to get a
quick response from the market
is to advertise in TradeWinds.
Caner Ararat Vice President
Commercial Gemak Shipyard / TGE Shipyard
www.tradewinds.no
2010 Media Guide for Advertisers
06
46%
OF OUR ReADeRS StAte tRADeWiNDS AS tHeiR SiNGLe MOSt iMPORtANt SOURCe FOR SHiPPiNG iNFORMAtiON 45%
OF OUR ReADeRS HAVe DiReCt
PURCHASe ReSPONSiBiLitieS
‘O W Bunker’ provides quality
fuel worldwide – quality and
global reach is essential to us,
that’s why TradeWinds is the
preferred media for our paper
and online marketing!
Mr. G?tz Lehste Vice President Global Sales
OW Bunker
Rates and formats The choice is yours. Specify your display ad by selecting the size, colour and position in the paper. Use the chart on the right to determine your ad size.
USD
Advertising rates per insertion,
effective 1st January 2010.
All rates are exclusive of VAT.
Prices may be subject to change.
www.tradewinds.no
2010 Media Guide for Advertisers
08
55
W 246mm H 374mm
Full page
54
W 196mm H 356mm
53
W 146mm
H 356mm
52
W 96mm
H 356mm
51
W 46mm H 356mm
45
W 246mm H 291mm
45B
W 246mm H 254mm
35
W 246mm H 218mm
35B
W 246mm H 181mm Half page
25
W 246mm H 144mm
25B
W 246mm H 107mm
15
W 246mm H 71mm
15B
W 246mm H 36mm
44
W 196mm H 291mm
44B
W 196mm H 254mm
34
W 196mm H 218mm
34B
W 196mm H 181mm
24
W 196mm H 144mm A5 page Landscape
24B
W 196mm H 107mm
14
W 196mm H 71mm
14B
W 196mm H 36mm
43
W 146mm H 291mm
43B
W 146mm H 254mm
33
W 146mm H 218mm
33B
W 146mm H 181mm
23
W 146mm H 144mm
23B
W 146mm H 107mm
13
W 146mm H 71mm
13B
W 146mm H 36mm
42
W 96mm H 291mm
42B
W 96mm H 254mm
32
W 96mm H 218mm
32B
W 96mm H 181mm
22
W 96mm H 144mm
22B
W 96mm H 107mm
12
W 96mm H 71mm
12B
W 96mm H 36mm
41
W 46mm H 291mm
41B
W 46mm H 254mm
31
W 46mm H 218mm
31B
W 46mm H 181mm
21
W 46mm H 144mm
21B
W 46mm H 107mm
11
W 46mm H 71mm
11B
W 46mm H 36mm
09
JANUARY
Asia
Marketing Campaign 8 January
Pub date: 8 January
1st Annual London Ship Finance Forum– London
21 January
Pub date: 15 January https://www.doczj.com/doc/fb2492324.html, TradeWinds Business Report – Maritime Security
22 January
Pub date: 22 January TradeWinds Business Report – P&I 29 January
Pub date: 29 January FEBRUARY
Scandinavia
Marketing Campaign
5 February
Pub date: 5 February
TradeWinds
Business Report –
Geneva
5 February
Pub date: 5 February
TradeWinds
Business Report –
Ship Recycling
12 February
Pub date: 12 February
TradeWinds
Ship Recycling Forum–
Dubai
17-18 February
Pub date: 12 February
https://www.doczj.com/doc/fb2492324.html,
MARCH
TradeWinds
Business Report –
US Offshore Interests
12 March
Pub date: 12 March
China Maritime 2010–
Hong Kong
16-18 March
Pub date: 12 March
https://www.doczj.com/doc/fb2492324.html,
Offshore Asia 2010 –
Kuala Lumpur
16-18 March
Pub date: 12 March
https://www.doczj.com/doc/fb2492324.html,/
index.html
LNG Americas 2010 –
San Antonio
16-18 March
Pub date: 12 March
https://www.doczj.com/doc/fb2492324.html,
VietShip 2010 – Hanoi
17-19 March
Pub date: 12 March
https://www.doczj.com/doc/fb2492324.html,.vn/TL
WEB/vietship/?go=news
_detail&n_id=1&id=32
TradeWinds
Business Report –
Shipmanagement
and Crewing
19 March
Pub date: 19 March
CMA 2010 – Stamford
22-24 March
Pub date: 19 March
https://www.doczj.com/doc/fb2492324.html,
Asia Pacific Maritime–
Singapore
24-26 March
Pub date: 19 March
https://www.doczj.com/doc/fb2492324.html,
Capital Link 4th Annual
Invest in International
Shipping – New York
25 March
Pub date: 19 March
https://www.doczj.com/doc/fb2492324.html,
/events
APRIL
TradeWinds
Business Report – LNG
16 April
Pub date: 16 April
LNG 16 Conference
& Exhibition – Oran
18-21 April
Pub date: 16 April
https://www.doczj.com/doc/fb2492324.html,
Sea Japan – Tokyo
21-23 April
Pub date: 16 April
seajapan.ne.jp/eng
TradeWinds
Business Report –
Singapore & Offshore
23 April
Pub date: 23 April
Singapore Maritime
Week – Singapore
25-30 April
Pub date: 23 April
https://www.doczj.com/doc/fb2492324.html,.sg
International
Bunker Conference –
Stockholm
28-30 April
Pub date: 23 April
bi.no/Content/Article
____68997.aspx
TradeWinds
Business Report –
Tankers
30 April
Pub date: 30 April
Intertanko AGM–
London
4-7 May
Pub date: 30 April
MAY
TradeWinds
Marine Risk –
Hamburg
10-11 May
Pub date: 7 May
https://www.doczj.com/doc/fb2492324.html,
Navalia 2010 – Vigo
18-20 May
Pub date: 14 May
navalia.es
Middle East
Marketing Campaign
21 May
Pub date: 21 May
TradeWinds
Business Report –
Shanghai Expo
28 May
Pub date: 28 May
TradeWinds
Oslo Shipping Forum –
Oslo
1 June
Pub date: 28 May
https://www.doczj.com/doc/fb2492324.html,
JUNE
TradeWinds
Special Posidonia
Issue – Greece
4 June
Pub date: 4 June
Posidonia 2010 –
Athens
7-11 June
Pub date: 4,11 June
https://www.doczj.com/doc/fb2492324.html,
Marine Money Week –
New York
22-24 June
Pub date: 18 June
https://www.doczj.com/doc/fb2492324.html, FEBRUARY
M T W T F S S
JANUARY
M T W T F S S MARCH
M T W T F S S
APRIL
M T W T F S S
MAY
M T W T F S S
JUNE
M T W T F S S
TradeWinds event or business report
JULY
UK & Continental Europe Marketing Campaign
2 July
Pub date: 2 July TradeWinds Business Report – Asian Ports Development
2 July
Pub date: 2 July
US & South America Marketing Campaign 30 July
Pub date: 30 July AUGUST
Navalshore –
Rio de Janerio
11-13 August
Pub date: 6 August
https://www.doczj.com/doc/fb2492324.html,.br/en
TradeWinds
Business Report –
Norwegian Offshore
20 August
Pub date: 20 August
Offshore Northern
Seas (ONS) 2010 –
Stavanger
24-27 August
Pub date: 20 August
ons.no
SEPTEMBER
TradeWinds
Special SMM Issue –
Innovation Technology
& Germany
3 September
Pub date: 3 September
SMM 2010 – Hamburg
7-10 September
Pub date: 3,10 Sept
hamburg-messe.de/smm
TradeWinds
Business Report –
Brazil & Offshore
10 September
Pub date: 10 September
Rio Oil & Gas Expo
and Conference –
Rio de Janeiro
13-16 September
Pub date: 10 September
https://www.doczj.com/doc/fb2492324.html,.br/data/Pages/
LUMIS49981853ENIE.
htm
TradeWinds
Business Report –
India
15 September
Pub date: 15 September
India Shipping Summit
– Mumbai
4-6 October
Pub date: 15,24 Sept
https://www.doczj.com/doc/fb2492324.html,
TradeWinds Shipping
Energy China 2010
– Beijing
27-29 September
Pub date: 24 Sept
https://www.doczj.com/doc/fb2492324.html,
Marine Money Asia –
Singapore
TBC September
Pub date: TBC Sept
https://www.doczj.com/doc/fb2492324.html,
OCTOBER
TradeWinds
Special Issue –
TradeWinds 20 Years
1 October
Pub date: 1 October
Marintech Korea 2010
– Changwon City
20-23 October
Pub date: 15 October
Seatrade Middle East
Maritime 2010 – Dubai
26-28 October
Pub date: 22 October
https://www.doczj.com/doc/fb2492324.html,
SIBCON 2010 –
Singapore
TBC October
Pub date: TBC October
https://www.doczj.com/doc/fb2492324.html,
NOVEMBER
TradeWinds
Business Report –
China
12 November
Pub date: 12 November
Offshore Southeast
Asia Exhibition (OSEA
2010) – Singapore
30 Nov - 3 Dec
Pub date: 26 November
https://www.doczj.com/doc/fb2492324.html,
The Grunt Club –
Montreal
3 December
Pub date: 26 November
https://www.doczj.com/doc/fb2492324.html,/Events.asp
International Work
Boat Show –
New Orleans
TBC 1-3 December
Pub date: 26 November
https://www.doczj.com/doc/fb2492324.html,
DECEMBER
TradeWinds
Special Issue –
Annual Review
17 December
Pub date: 17 December
World Shipping
Summit – China
Guangzhou
TBC December
Pub date: TBC Dec
https://www.doczj.com/doc/fb2492324.html,/en
/index.jsp
JULY
M T W T F S S AUGUST
M T W T F S S
SEPTEMBER
M T W T F S S
OCTOBER
M T W T F S S
NOVEMBER
M T W T F S S
DECEMBER
M T W T F S S
tradeWindsJobs
tradeWinds newspaper
The leading recruitment section for shore based maritime roles. Read by approximately 48,000 maritime executives worldwide, it features high quality roles from the commercial, technical, insurance and legal sectors.
tradeWinds news website 84,000 unique users every month. Our dedicated web reporters ensure that subscribers and non-subscribers alike visit daily for the latest news. By hosting our latest shore-based vacancies on news pages – targeted by the industry sector of the story – we reach ‘passive’ job seekers with highly relevant https://www.doczj.com/doc/fb2492324.html, Now averaging 11,500 unique users monthly, and carrying both shore-based and sea-going roles to a wide and quality audience. We provide candidates with search management tools, and ensure clients the widest possible audience.tradeWinds daily news email
We highlight our latest jobs on our daily news alert email, requested and sent out to over 9,500 recipients five days a week.
Why tradeWindsJobs is the place for maritime recruitment ? O ver 8,500 fully paid newspaper subscribers
? T he leading printed recruitment section for shore based roles ? 84,000 unique users visit our news website each month ? 11,500 individuals specifically searching for roles on the job portal ? D aily email requested by 9,500 people each day
Classified advertising
Buying, selling, announcing or calling for tender? Our classified section is the industry’s notice board – the most effective way to get your message across to a large, relevant audience. Your ad will be seen by our 48,000 weekly readers in a dedicated section in the paper, as well as online in
our Noticeboard section.
We combine four channels to provide a highly effective integrated tool, the ultimate recruitment advertising solution for the maritime industry.
Quite simply, it is where the top people in shipping go to hire people like themselves! TradeWindsJobs & classified
advertising
FOR MORe iNFORMAtiON CONtACt yOUR LOCAL ADVeRtiSiNG ACCOUNt MANAGeR, OR ViSit https://www.doczj.com/doc/fb2492324.html,
www.tradewinds.no
2010 Media Guide for Advertisers 12
Digital artwork for print
Acceptable formats: Pdf, Eps, PostScript, QuarkXPress, Photoshop & Illustrator
files. Files must be high resolution (180dpi or more), CMYK/Greyscale and fonts embedded or outlined.
Text appears jagged if produced as a greyscale or CMYK picture. Do not supply black text made from four colours – please use just black alone. Remember that
process colours in small type or elements are more likely to show misregistration. We do not recommend font sizes less than 6 point. For details on delivering copy electronically please contact your local sales representative. Bitmap or vector graphics produce a sharp edge.Material delivery
All advertising material should be sent to the Production Department at: twads@tradewinds.no or
TradeWinds Oslo
Christian Kroghs Gate 16 PO BOX 1182 Sentrum N–0107 Oslo, Norway
Display advertising Printing area
Maximum height of full ad: 374mm Maximum height of ad 4 columns wide and less: 356mm
Maximum width of full ad: 246mm Text page column width: 46mm Number of text page columns: 5 Order
By 2.00pm CET Friday one week before publication.
Cancellations
By 2.00pm CET Friday one week before publication.Finished material and copy for type–setting ads By 2.00pm CET Monday before publication.
TradeWindsJobs & classified advertising Printing area
Classified page column width: 38mm Number of classified page columns: 6 Maximum height of ad: 335mm Order
By 11.00am CET Tuesday before publication.Cancellations
By 11.00am CET Tuesday before publication.
Finished material and copy for type–setting ads By 10.00am CET Wednesday before publication.
Digital advertising Digital delivery
Formats: Gif, moving Gif or Flash.
Size: 72dpi (dots per inch), Banner file size maximum 1 byte per pixel.
Availability Requests: All requests for availability will only last 24 hours.
Moving Gifs and Flash: Maximum 3 loops until refresh.
Expandable: The banner must contract on roll off. The page must be restored to normal after banner contraction.
Overlays: These are creatives which run over content of page. They can have a clear background and so can appear to come straight out of the page.
Headlines email newsletter: Gif or moving Gif only. Flash is not acceptable.Please note that all Flash materials require the ClickTAG to be embedded.
Technical information
Any complaints must be submitted no later than 14 days after the insertion of the advertisement. Liability for compensation is limited to the cost of the advertisement.
TradeWinds assumes no responsibility for errors in camera–ready advertisements. Insertions may be subject to alterations, due to technical reasons.
We used https://www.doczj.com/doc/fb2492324.html, in our search for new candidates to Maersk Broker’s international Shipbroker Trainee Program, and the response was great! Being one of the world’s largest international shipbroking companies, we only want the best! Through TradeWindsJobs we found the Shipbroker Trainee candidates we were looking for!
Tina Larsen Assistant General Manager – HR
Maersk Broker
13
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