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《高级综合商务英语1》参考答案

《高级综合商务英语1》参考答案
《高级综合商务英语1》参考答案

高级商务英语系列教材

总主编:叶兴国王光林

高级综合商务英语1

主编:彭青龙

(习题答案)

外语教学与研究出版社

Unit 1 Globalization

Lead-in

1. Quiz

1) B 2) C 3) D 4) A 5) A

2. A Mini Case

Suggested answers:

●As Zara continues to expand, it might have to open other distribution centers on

other continents. Language, culture, and work relations may vary significantly from the closely-managed operation currently in place in Spain. The company may run into more specific challenges in accommodating customers‘requirements due to a lack of cultural sensitivity. Zara‘s expansion globally may pose the challenge of moving from a more centralized management style to a more global style.

●Lorena needs to ensure that she has a truly international team in place with

members from both multilingual and multicultural background; draw up a plan on how global logistics will support global expansion; start a succession plan and train new logistics managers who could be ready to take on overseas responsibilities; and encourage store managers to include suggestions on cultural specifics which may help in making the final product and brand expansion successful.

Text A

I.Reading Comprehension

1.Determine whether the following statements are true or false. Write a T for

true, an F for false, and an NG for not given.

1) T 2) F 3) T 4) F 5) F 6) T 7) T 8) F 9) T 10) NG

2.Essay Questions

1)The modern multinational companies have had passed through three phases. First

came the 19th-century ―international model‖, with firms based in their home country and selling goods through overseas sales offices. This was followed by the classic multinational firm in which the parent company created smaller versions of itself in countries around the world. And now it has been replaced by a single integrated global entity in which the firm will move people and jobs anywhere in the world, based on the right cost, the right skills and the right business environment.

2)The big attractions from emerging markets are low-cost labor, highly skilled

personnel, and a chance to cooperate with the government as a potential customer.

3)They are lacking the management talents who can practice and support business

operating models that will allow them to generate profitable growth in more mature markets over the long term.

4)The single biggest challenge facing Western multinationals is the lack of

emerging-market experience in their senior ranks. Moreover, multinationals have great trouble retaining the managers they do have in emerging markets.

―Well-trained, good, honest people are scarce in emerging markets. Multinationals are better at training these people than emerging-market companies, which prefer to poach them once they are trained.‖

II.Blank-filling: Complete the following sentences with the words given in the box. Change the form when necessary.

1) cutting-edge 2) commoditized 3) aggressive 4) forge 5) benchmark 6) blueprint 7) expatriates 8) deploy 9) ferocious 10) substantial III.Paraphrasing

1.Rewriting: Rewrite the underlined part of each sentence in your own words.

1) ―In the 97 years of the company‘s history, never had a particular kind of product or merchandise been managed outside the U.S.,‖he says excitedly, noting that ―Latin America now reports to Shanghai.‖

2) But the assault on its services business led by a trio of Indian outsourcing upstarts, Tata Consulting Services, Infosys and Wipro, posed a big threat to the field that might be the main sources of growth for the company as expected by Mr. Palmisano.

3) In many emerging markets the most attractive potential customer is the government, because of the government‘s urgent needs to improve the infrastructure facilities in a wide range, from the mobile telephone networks to roads, airports and ports, energy and water supply.

4) A 2007 study of China‘s top 200 publicly traded companies found that it is still difficult even for the leading companies in China to compete with those global giants.

5) American multinationals now have a ―ferocious interest in attracting non-Americans to the board‖, but they can find only a few qualified executives from the European countries, not to mention those from emerging markets.

2. Sentence Transformation: Complete the following sentences based on the structures given.

1) Because of the fact that hot labor markets in emerging markets are causing extremely high turnover rates, every big multinational is aiming to win the ―war for talent‖ and taking it as one of the most urgent issues.

2) It is believed that as a big multinational company it enjoys advantages in recruiting and retaining talented managers than the local competitors.

3) Despite the growth of their revenue which increased on the back of China‘s continued economic growth, they could only create half of the value of their global competitors.

4) No longer the ―young bucks or retirement-posing types‖as they used to be,

nowadays the expatriate managers appointed by multinationals to work in emerging markets are generally of a much higher quality.

5) Compared with those old multinationals, the firms in emerging markets are typically lacking the depth of management talent, though the founders are often impressive.

IV.Translation

1.Sentence Translation

1) 这一雄心勃勃的策略是对来自新兴市场的激烈竞争做出的回应。

2)虽然与印度的低成本模式相适应的意愿是非常重要的因素,但是嘉能·布鲁克先生强调,IBM对于新兴市场的兴趣已经不仅仅是其廉价的劳动力了。

3) IBM也表示,它能够很好地对付长期困扰新兴市场中跨国公司的知识产权问题,并在印度和中国建立了最先进的研究实验室。

4) 我们先找出该国最重要的一些行业,然后带着提升这些行业的整体策略去跟他们洽谈,利用我们的技术帮助他们达到国际标准。

5)公司还希望能和中国200个二线城市的地方政府建立起合作关系。这200个二线城市,每一个城市将至少有一百万人口,从电力供应到飞机场方方面面都需要发展。

2. Passage Translation

In the wake of the international financial crisis and based on our experience in dealing with the crisis, we have become more acutely aware of one thing. In an era of deepening economic globalization, if we want to ensure sustained global economic growth and effectively tackle the risks and challenges faced by the world economy, all countries and regions must strengthen exchanges and cooperation and work together to address the underlying, structural issues in economic development. The 17th APEC Economic Leaders‘Meeting in 2009 reached consensus on inclusive growth, and highlighted the importance of seizing the opportunities brought by economic globalization to better meet the challenges of economic globalization and create job opportunities for the benefit of our people. To realize inclusive growth, to resolve the social issues emerging from economic development and to lay a solid social foundation for trade promotion, investment facilitation and long-term economic development are all major topics that we, the APEC member economies, need to work together.

V.Cloze

1) terrorist 2) laid 3) hiring 4) low-cost 5) creating 6) apparent 7) arising 8) globalization 9) cultural 10)widespread 11) benefits 12) threat

13) network 14) trade 15) barriers

VI.Listening

1.Listen to Part One and complete the following summary with the information

you get.

1) three

2)encounter

3)expand

4)maintained

5)culture

6)significantly

7)stores

8)specific

9)sensitivity

10)Portugal

2. Listen to Part Two and choose the best answer to each question.

1) D 2) B 3) D 4) A 5) D

Tapescripts

Part I

There are probably three key areas where Lorena might encounter short-or medium-term cross-cultural issues. One is that as Zara continues to expand, it might have to open other distribution centers on other continents in order to ensure that the level of service is maintained. Language, culture, and work relations may vary significantly from the closely-managed operation currently in place in Spain.

Next, as more stores are opened in different countries, the company may run into more specific challenges in accommodating customers‘ requirements due to a lack of cultural sensitivity. For instance, McDonald‘s only began making a prof it in Portugal after it realized that it needed to open a small caféwithin each store and serve espresso in cups and saucers.

Part II

Last, Zara‘s expansion might mean either building manufacturing sites abroad or outsourcing some of the manufacturing to other countries. This may pose the challenge of moving from a more centralized management style to a more global style. To prevent these issues from becoming a problem, Lorena needs to ensure that she has a truly international team in place with members from both multilingual and multicultural backgrounds; draw up a plan on how global logistics will support global expansion; start a succession plan and train new logistics managers who could be ready to take on overseas responsibilities; and encourage store managers to include suggestions on cultural specifics which may help in making the final product and brand expansion successful.

Text B

I. Speaking

1. Discussion

1) People in France worried the park would contribute to the destruction of French culture. French farmers blocked transportation and entry to the park. Many potential customers instead visited the 1992 Olympics and World‘s Fair in Spain or other European amusement parks, because many Europeans were wary that prices might be unexpectedly high once they got to the park. What‘s more, the Parisian climate was too much colder to attract many winter visitors to the park. Finally, the no-alcohol policy in the park displeased the German and U.K. visitors.

2) Disney agreed to make French the first language in the park. It also added some attractions to cater to French tastes. In the meantime, Disney lowered prices, eliminated its no-alcohol policy, and promoted the park more heavily while putting a moratorium on receipt of its royalty payments.

3) Hong Kong is Asia‘s largest tourist destination, with a better infrastructure and higher family incomes than does mainland cities. Further, Hong Kong is presently not a family-oriented destination, and the Hong Kong government thinks that a Disney theme park can change that condition, thus bringing in a type of tourist who would not visit otherwise. Finally, Disney also saw it as a way to improve its relationship and business opportunities with China.

4) Things need to be considered include: the cost of air transport and hotel; Competition with other amusement parks in China; and finally, the question of affordability. The joint venture is planning to build smaller, more affordable hotels to cater to Chinese visitors.

Unit 2 Film Industry

Lead-in

1. Can you tell the name of each film from these pictures?

1)_Forrest Gump__________ Action Film

2) Titanic________________ Animated Film

3) Gone with the wind_____ Romantic Tragedy

4) The Lion King_________ Fantasy

5) The Lord of the Ring____ Comedy

6) The 007 Royale Casino__ Romantic Epic

Text A

I.Reading Comprehension

1. Complete the following passage with the information you get from the text. 1) seven 2) children 3) orphan 4) mind 5) mass-media

6) publishing 7) tremendous 8) transformed 9) approach 10) multiple 2. Essay Questions

1) First an employee at Christopher Little‘s literary agency took a liking to the manuscript‘s binding and picked it out to read. Then Nigel Newton of Bloomsbury, a London publishing house, signed up the manuscript that was to become ―Harry Potter and the Philosopher‘s Stone‖ after market-testing it on his daughter. The first book came out in 1996 and was warmly received by children instantly.

2) First some senior executives of Warner Bros were not enthusiastic about the story. They thought fantasy was not the fashion at the time. Then, they spent months negotiating with Steven Spielberg, who was interested in directing but later pulled out.

3) Unlike other Hollywood blockbusters of the 1990s, the Harry Potter films had no big movie stars and were directed by respected but little-known directors.

4) Other revenue sources include sales of toys, video games and an upcoming theme park in Florida.

5) No fixed answers.

II.Blank-filling: Complete the following sentences with the words given in the box. Change the form when necessary.

1) speculate 2) churning 3) retrospect 4) detachable 5) pundit

6) inherently 7) vanguard 8) tardy 9) blitz 10) merchandising III.Paraphrasing

1. Rewriting: Rewrite the underlined part of each sentence in your own words.

1)Cinderella‘s transformation from kitchen grunt to belle is both delightful and

disruptive. Those companies that had got involved with the publication and film production of the books have also undergone huge success and incredible changes.

2)Thanks largely to the boy wizard, Bloomsbury‘s turnover started to surge

compared with the gradual increase from £11million to £14 million between 1995 and 1997 before its publication of the Harry Potter series.

3)By the middle of this decade, with Bloomsbury‘s revenues above £100m,rival

publishers began to realize that they stand no chance to compete with the firm in the area of children‘s books.

4) A clever sales strategy of repackaging the book with a darker cover was the key to

the books‘ success, for adults embarrassed about being seen reading a children‘s book.

5)In 2001, as the first film in the series headed for cinemas, executives and media

pundits speculated that Harry Potter might come to rival Batman, at that time the ―Batman‖ series ranked number four in terms of investment in the history of film production.

2.Sentence Transformation: Complete the following sentences based on the

structures given.

1)Thanks to an employee at Christopher Little Literary Agency who accidentally

picked up the book because of his liking for the manuscript‘s binding, Harry Potter finally got a chance to be known by the world.

2)Shortly after the annual report for 1996 which contained no mention of the

forthcoming book, Harry Potter and the Philosopher’s Stone was first published.

3)Being referred to as ―the tip of a publishing iceberg‖, Harry Potter books with a

sale of 763,000 copies still hadn‘t received proper recognition from the company, which was still emphasizing other children‘s books.

4)It seems odd that Warner Bros was reluctant to make the films at first because it

has had great success with films of the same type.

5)As a wholly different product, instead of using famous stars of Hollywood, up to

now the Harry Potter films‘cast only consists of unknown child actors and talented British theater performers.

IV.Translation

1. Sentence Translation

1) 哈利·波特的故事从爱丁堡的一个单身母亲脑海中诞生,到成为全球大众传

媒特许经营的商品,这段旅程本身也是一个童话。

2) 没错,这是一个灰姑娘的故事——一开始高贵被忽略,一个偶然的机会被慧眼所识,最终成就了无尽的财富。

3) 实际上,“哈利·波特”系列就是一座冰山。每一部新书的问世都会把新的读者吸引到这个系列,就像滚雪球一般增大前几部书的销量。

4) 《哈利·波特》的例子表明,创新实验之所以得以实现是因为制作的诸多方面都实行了严格的控制。

5) 伟大的传媒产品总会引领潮流。《星球大战》告诉电影公司:玩具也能赚钱。《哈利·波特》给出版商上了一课:儿童和成年人要一并吸引。

2. Passage Translation

The recession of 2008-09 has been accompanied by bold claims about businesses‘ economic importance. As carmakers teetered many people put it about that one in ten American jobs depended on the industry. The figure turned out to include taxi drivers. Similarly adventurous claims have been made for telecoms and road-building. As a single-handed creator of jobs and wealth, though, few can match the writer Joanne Rowling.

It is not great literature. The first three books make for pleasant and occasionally gripping beach reading. From the fourth installment the series begins to sprawl. It also makes unconvincing forays into teenage psychology. Yet even at their clumsiest the books are well-plotted and full of invention. They also avoid the temptation to sneak ideology into children‘s heads by wrapping it in fantasy. Although the Harry Potter series endorses traits such as bravery and loyalty, it is intended above all to entertain. V.Cloze

1) determined 2) fantasy 3) invisible 4) sponsored 5) release

6) budget 7) literature 8) trade 9) chemistry 10) genuine VI.Listening

1. Listen to the speech “Harry Potter by the Numbers” and choose the best answer to each question.

1) B 2) C 3) D 4) A 5) C

2. Listen to the speech again and complete the following summary with the information you get.

1) power

2) endorsements

3) faces

4) franchise

5) Wizarding World of Harry Potter

6) October

7) Selling e-book versions of the Harry Potter series

8) Offering interactive features like allowing readers to be sorted into houses and to

upload stories and drawing

9) 18,000 words of new background information about characters

Tapescripts

Harry Potter by the Numbers

The end is really and truly here.

It‘s hard to believe that after ten years and eight movies, the ―Harry Potter‖ series will actually come to an end this weekend when the final film opens in 4,375 theaters across the country.

To commemorate the event, I thought I‘d look at the series by the numbers. So far the franchise has earned $6.4 billion at the global box office. It could easily end up earning a total of $7.4 billion once the final film has run its course.

Along the way the film has made millionaires of its three young stars: Daniel Radcliffe, Rupert Grint and Emma Watson. While Radcliffe and Grint might struggle to ever reach their ―Harry Potter‖ earning power again (both seem to have a taste for independent films after the monumental undertaking of ―Harry Potter‖), Emma Watson should continue to make big money through endorsements like her recent deal to be one of the faces of Lanc?me. Stars can earn upwards of $3 million per year for such deals.

The series has also been a bless to author J. K. Rowling. We estimate Rowling is worth $1 billion ranking her 1140th on the list of the world‘s billionaires. Although she may be officially done writing ―Harry Potter‖ books, Rowling isn‘t done earning money from the franchise. She‘ll get a cut of the money brought in from the Wizarding World of Harry Potter in Orlando. In 2010, 1.7 million additional people visited Universal‘s Florida theme park, according to the Themed Entertainment Association.

Rowling will also profit from Pottermore, her new website which comes online in October. The site will sell e-book versions of the ―Harry Potter‖ book for the first time and will offer interactive features like allowing readers to be sorted into houses and to upload stories and drawings.

The site will also feature 18,000 words of new background information about characters, places and things in the books including details on Professor McGonagall‘s past love life.

So, while the films and books are coming to an end, it seems like the franchise has a good chance to live on as younger generations discover Harry and the magical world of Hogwarts.

Text B

I. Speaking

1. Comprehension Questions

1) Bringing in Hollywood actors, buying stakes of Hollywood film studios,

cooperating with overseas film companies in producing and sharing distribution rights, acquiring cinemas in the international market and seeking to raise fund from Nasdaq IPO.

2) Chinese film companies should develop themselves more. Most Chinese companies are not strong enough to meet market demand from Hollywood, where U.S. film studios have their own operating rules including capital operation, profit models, the film production and industry chain, all of which are different from those in the Chinese market.

3) China will further open its entertainment market. The rule that limits the number of foreign films that can be shown in the domestic market every year to just 20 will be lifted. The next three to four years the number of screens in China will increase to 13,000 from 8,000. And China is also IMAX‘s 5 fastest-growing market with 23 of the high-tech cinemas opened to date.

Unit 3 Property Boom

Text A

I. Reading Comprehension

1.Determine whether the following statements are true or false. Write a T for

true, an F for false, and an NG for not given.

1) F 2) T 3) F 4) F 5) NG 6) F 7) T 8) F 9) T 10) T

2.Essay Questions

1)We can see from the index that for the first 100 years or so, prices go up and down

but gain very little overall. However, starting in the late 1990s, house prices began to soar unprecedentedly. Then after hitting the summit in the middle of the first decade of the new century, it started to plummet.

2)Because property loans are relatively light on capital and backed by real assets. In

retail banking mortgages are thought to anchor long-term relationships with customers. And lending on commercial property is big enough for sales teams to meet their targets.

3)The first lever is the institutional framework controlled by the

government—things like tax breaks, housing subsidies, land supply and the laws on recourse in the event of default. The second lever is the system of mortgage financing. And the third lever is the idea of macroprudential regulation which is already common in some parts of the world.

4)It deprives first-time buyers and the self-employed of their right to raise a bank

loan. As a consequence, they are encouraged to seek more expensive and unsecured method of financing. Some lenders also fret that if underwriting becomes too prescriptive, borrowers are relieved of taking responsibility for their own actions.

5)Thanks to transaction taxes, property bubbles are helpful to exchequers and the

job markets when the property boom is under way.

II.Blank-filling: Complete the following sentences with the words given in the box. Change the form when necessary.

1) replicate 2) fiscal 3) discretionary 4) unsustainable 5) volatile 6) transferable 7) mandate 8) default 9) liquidity 10) dampened III. Paraphrasing

1.Rewriting: Rewrite the underlined part of each sentence in your own words.

1) It is not easy to find out the reasons for the property bubble, but few would dispute that easy credit played a part in driving up prices and making the bust worse.

2) Imposing rigid limits on how much people can borrow either disenfranchises some—first-time buyers and the self-employed tend to suffer most—or increases the risks for those resorting to a more expensive, unsecured way of financing in order to

bypass the regulation.

3) Despite the evidence of Mr. Shiller‘s chart, lots of financiers and politicians tried to convince themselves that things were not that bad this time.

4) Still, it is relatively easy to cool down the property booms in emerging markets, where there are usually more people to help into homes than there are existing homeowners.

5) Therefore financial regulators should be given clear authorized power to resist the pressures they will face when the next boom is under way.

2. Sentence Transformation: Complete the following sentences based on the structures given.

1) Only if basic guarantee standards continue to be met, can more liberal financing regimes be a good thing (ask any young Italian who wants to buy a home).

2) long-term fixed-rate mortgages are adopted by the Danish system, just like the American one, to protect borrowers from the risks of interest-rate fluctuation.

3) It is also worried by some lenders that if banks impose too strict rules to guarantee the payment of loans, the borrowers would not bear responsibility for their own actions.

4) Different from the universal excessiveness of property everywhere, the policy response to the property booms in the past decade will and should not be the same in different countries.

5) In order to lower the amount of debt which is unavoidable in property, banks have to increase the amount of equity they hold.

IV.Translation

1.Sentence Translation

1) 在银行的零售业务中,抵押贷款被认为是一项能有助于银行与客户建立长期关系的业务。对商业房地产的贷款也由于数额巨大能够一次性地使销售团队达到他们的目标。

2) 第一种杠杆是由政府控制的体制框架——像税收减免、住房津贴、土地供应和有关违约追诉的法律等等。

3) 根据旨在削减美国的预算赤字而起草的提案,抵押贷款的利息所享受的税务优惠将会减少。

4) 许多经济观察家热情推荐丹麦模式,这种模式的特点在于由专业从事抵押贷款业务的银行对放贷比率进行严格控制。

5) 中国、新加坡以及其他国家和地区的政府和调控部门好像一直都在采取调整放贷的比率,限制用于投机性房产购置的贷款数量,对在一定期限内抛售的房产征税等措施。

2. Passage Translation

For the past two decades or more, urbanization in China has come relatively easily. As the country proudly claims, slums and shantytowns are rare compared with other developing countries. But ensuring a continuing net inflow of migrants into the cities as the youngest cohort shrinks will mean giving workers from the countryside more

incentives to stay permanently (such as affordable housing and schooling). More money is being spent on these, but not yet enough.

Cities say they welcome migrants, but some find roundabout ways of keeping them from settling. Beijing recently launched a set of extraordinary measures to tame property prices and ease traffic congestion that included all but banning migrants (one-third of the city‘s population) from buying homes or cars. In the name of improving safety, it has started closing down basement dwellings where migrants often live.

V.Cloze

1) plummeted 2) follow 3) average 4) dropped 5) period 6) website

7) discounts 8) property 9) down 10) transactions 11) cooling 12) primary 13) weak 14) inventory 15) peak

VI.Listening

1.Multiple Choice: Listen to a piece of news for the first time and choose the best answer to each question.

1) C 2) B 3) A 4) C 5) D

2. Blank-filling: Listen to the news again and complete the following paragraphs with the information you get.

1) government-subsidized

2) financially

3) middle-income

4) urban

5) the safety and quality of affordable housing

6) a mechanism must be built to ensure openness and transparency in allocating such houses

Tapescripts

More Affordable Housing Will Strengthen Social Safety Net China‘s top government officials this m onth have focused on the construction of affordable housing, underlining the urgency to address the dire living needs of city dwellers amid rocketing property prices and high rental fees.

Vice Premier Li Keqiang said that affordable housing is designed to help address the housing issue of low and middle-income people and is an important part in building the nation‘s social safety net.

―The nation must push forward the construction of affordable housing on a massive scale, speed up the renovation of run-down areas and construct more public rental housing,‖ Li said during a meeting with top provincial leaders Wednesday.

China‘s affordable housing program includes government-subsidized low-rent housing for the most financially challenged residents, public rental houses for those

middle-income earners who cannot purchase a house in cities, and upgrades of urban slums.

Li‘s call came after the State Council, the cabinet, held an executive meeting one week ago that urged more support for affordable housing construction while continuing government tightening measures to cool the property market.

―The central government, as well as the local governments, should expand financial support to the sector while also attracting more social capital investment,‖ Li said.

He also said land supply for affordable housing construction must be guaranteed.

China‘s top land authority said Wednesday that land supply for the nation‘s affordable housing reached 16,477 hectares in the first half of the year, which was up 24 percent from the same period in 2010.

The total land supply for residential housing reached nearly 57,407 hectares, representing a 2% increase year-on-year, according to the Ministry of Land and Resources.

Data shows that by the end of June, construction had started on more than five million, or over half of the nation‘s planned affordable housing units. The government expects that construction of nearly four million units will be completed within the year.

China plans to start building 10 million affordable housing units this year. Li told local government leaders that efforts must be made to ensure this target is achieved.

He also stressed housing quality, adding that central government departments will soon launch a campaign to check the safety and quality of affordable housing.

With the completion of more affordable housing, a fair method of allocating such houses must be ensured so that those with the greatest need can get them. Li said a mechanism must be built to ensure openness and transparency.

Further, he advised property developers to sell smaller houses to meet the market demand for cheaper housing, while speculative investment in the property market should be curbed.

The State Council last week also ordered local governments to strictly implement housing price controls. Differentiated housing-loan rates, property taxes in some cities, and house purchase limits should be continued to restrain speculative purchases. Text B

I. Speaking

1. Discussion:

1)Legal issues and the rush of new supply. One way to manage the risk of

oversupply is to take capital out of emerging markets as quickly as possible.

Another is to go for the less crowded parts of the market, such as the logistics sector or shopping centers.

2)In January three of the ten biggest short positions in Hong Kong-listed mainland

companies were held in property firms. Nationally, incomes in China have largely kept pace with rising prices, but an IMF report in December said that in

some big cities prices ―appear to be increasingly disconnected from fundamentals‖

3)They include raising the minimum down payment for first-time buyers to 30%

of a home‘s value, up from 20% before, and a stop on mortgages for people buying a third or subsequent home. And a property tax was announced in Shanghai and Chongqing at the start of this year.

4)Land sales are a big source of revenue for local governments, and by drafting

development plans for the land the government can hike its value several times over. Until recently, local governments would sell this land to developers for very little upfront. A firm could buy land worth 5 billion yuan with just 500 million yuan($75.9m) in working capital, says Jinsong Du of Credit Suisse5.

Even better, the developer could then offer that land as collateral for a loan of, say, 2.5 billion yuan from a bank. And instead of ploughing those borrowed billions into developing the site, they could use it to buy more land.

5)The central government has launched a huge social-housing program which will

bring lots of cheaper housing. In the meantime the government is trying to draw the air out of the speculative part of the market (by restricting mortgages taken out for investment purposes, and by banning many state-owned enterprises from buying land) and to put developers under pressure to build and release properties quickly. Banks now have to put money into an escrow account instead of lending directly to developers. The cash is paid out when construction reaches certain milestones. Down payments from developers to local governments have shot up, too, and now total 60-70% of the land‘s value.

Unit 4 Information Technology

Text A

I.Reading Comprehension

https://www.doczj.com/doc/d010590819.html,plete the following passage with the information you get from the text.

1) co-founder 2) value/significance 3) drop-out 4) engineering

5) titans/giants 6) attention 7) floundering/struggling 8) surpassed

9) technology 10) daunting

2.Essay Questions

1)As a touch-screen computer without a keyboard, iPad is a ground-breaking new

product. Extending the iPhone‘s innovations of a more versatile screen and lightweight applications designed for specific tasks, it points to a future beyond the computer mouse – and a world without Windows.

2)Apple has released Ping, a social network similar to Facebook for iTunes users.

And it will counter Google‘s smaller 7-inch tablet computer with a similar gadget of its own.

3)His strong spiritual aspiration, relentless ambition and obsessive attention to

details.

4)No fixed answer.

5)No fixed answer.

II.Blank-filling: Complete the following sentences with the words given in the box. Change the form when necessary.

1) rebuttal 2) sideline 3) stir up 4) rankle 5) write off

6) obsessive 7) surpass 8) culmination 9) fledgling 10) rudimentary III.Paraphrasing

1.Rewriting: Rewrite the underlined part of each sentence in your own words.

1) More than ten years ago, it was highly speculated that both Mr. Job‘s career and Apple, the company he had co-founded would fail in the competition, their relevance to the future of technology written off both in Silicon Valley and on Wall Street.

2) Mr. Gates himself championed a tablet computer nearly a decade ago, however it was not well-received by the market due to its need of a stylus to write on its screen and the PC-like interface.

3) A spirituality guided by his training in Zen Buddhism has played a central part in his life, and with such spiritual belief he even avoided using medical treatment for a period while struggling against pancreatic cancer.

4) Compromise seems too strong a word, but now as a world leader in this business, Apple has become more pragmatic.

5) After antitrust authorities took an interest this year, Mr. Jobs backed off a

requirement that forced developers to use Apple‘s software tools to create apps, barring rival Adobe‘s technology—nevertheless this change of strategy seemed to be designed intentionally to please software developers who might otherwise turn more attention to creating apps for phones running Google‘s software.

2. Sentence Transformation: Complete the following sentences based on the structures given.

1) As an acknowledged master for a long time, Mr. Jobs knows very well the art of generating this suspension of disbelief which is essential to stirring up demand for gadgets most consumers had no idea they needed.

2) In order to rule its new kingdom even more closely than what Microsoft did to the PC, Apple now makes the decision on which applications are available in its online store and sets the rules for how those applications are developed.

3) Despite being a college drop-out with no formal engineering background, he and Mr. Wozniak founded their new business by resorting to their electronics hobby right after returning from India.

4) It is regarded by those who have worked for him that Mr. Jobs, as a stern taskmaster, cares more about what is possible to be achieved than those long-range visions.

5) Though it seems out of his character, Mr. Jobs now is forced to compete with others who are considering Apple as their main rival.

IV.Translation

1.Sentence Translation

1) 一月份发布会之前,公众的期待就被煽动得无比高涨,即便是依照乔布斯自己的苛刻标准,这也是不寻常的。

2) 好几个月来,高科技圈一直在猜测传说中的苹果公司最新的开拓性产品。

3) 这对美国作家菲茨杰拉德被广泛引用的名言“美国社会中没有从头再来一说”是个绝妙的反驳。

4) 比尔·盖茨是难以取胜的劲敌。由于他对个人电脑软件领域的垄断,在其处于事业的巅峰时期,比尔·盖茨可能更加富有,也可能更能呼风唤雨。

5) 有了平板电脑iPad助力,苹果的总市值五月份终于超过了微软成为全世界最有价值的科技公司。

2. Passage Translation

My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits, were the motivation. Sculley flipped these priorities to where the goal was to make money. It‘s a subtle difference, but it ends up meaning everything: the people you hire, who gets promoted, what you discuss in meetings.

Some peo ple say, ―Give the customers what they want.‖ But that‘s not my approach. Our job is to figure out what they‘re going to want before they do. I think Henry Ford once said, ―If I‘d asked customers what they wanted, they would have

told me, ?A faster horse!‘‖ People don‘t know what they want until you show it to them. That‘s why I never rely on market research. Our task is to read things that are not yet on the page.

V.Cloze

1) platform 2) unveil 3) executive 4) launches 5) strategic 6) health

7) excellent 8) centered 9) crucial 10) popularity

VI.Listening

1. Multiple Choice: Listen to Part One and choose the best answer to each question.

1) C 2) B 3) D 4) D 5) B

2. Listen to Part Two and answer the following questions.

1) The Calligraphy class. Because it was beautiful, historical, artistically subtle in a way that science can‘t capture, and he found it fascinating.

2) Ten years later, when they were designing the first Macintosh computer, what he learnt in the class all came back to him. And they designed the first computer with beautiful typography.

3) No one can predict the future. But the future is decided by what you did in the past. So what we can do is to trust in something—courage, destiny, life etc. and let it guide us.

Tapescripts

Part I

―I am honored to be with you today for your commencement from one of the finest universities in the world. Truth be told, I never graduated from college. And this is the closest I‘ve ever gotten to a college graduation. Today I want to tell you thre e stories from my life. That‘s it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first six months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: ―We‘ve got an unexpected baby boy; do you want him?‖ They said: ―Of course.‖ My biological mother found out later that my

mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would go to college. This was the start in my life.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents‘ savings were being spent on my college tuition. After six months, I couldn‘t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trusted that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking th e required classes that didn‘t interest me, and begin dropping in on the ones that looked far more interesting.

It wasn‘t all romantic. I didn‘t have a dorm room, so I slept on the floor in friends‘ rooms, I returned coke bottles for the 5 cents deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Part II

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus, every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dr opped out and didn‘t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can‘t capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it‘s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

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锅炉原理试题库

《锅炉原理》习题库参考答案 第一章 基本概念 1. 锅炉容量:指锅炉的最大长期连续蒸发量,常以每小时所能供应蒸汽的吨数示。 2. 层燃炉:指具有炉箅(或称炉排),煤块或其它固体燃料主要在炉箅上的燃料层内燃烧。 3. 室燃炉:指燃料在炉膛空间悬浮燃烧的锅炉。 4. 旋风炉:指在一个以圆柱形旋风筒作为主要燃烧室的炉子,气流在筒内高速旋转,煤粉气流沿圆筒切向送入或由筒的一端旋转送入。较细的煤粉在旋风筒内悬浮燃烧,而较粗的煤粒则贴在筒壁上燃烧。筒内的高温和高速旋转气流使燃烧加速,并使灰渣熔化形成液态排渣。 5. 火炬―层燃炉:指用空气或机械播撒把煤块和煤粒抛入炉膛空间,然后落到炉箅上的燃烧方式的炉子。 6. 自然循环炉:指依靠工质自身密度差造成的重位压差作为循环推动力的锅炉。 7. 多次强制循环炉:指在循环回路中加装循环水泵作为主要的循环推动力的锅炉。 8. 直流锅炉:指工质一次通过蒸发受热面,即循环倍率等于一的锅炉。 9. 复合制循环炉:指在一台锅炉上既有自然循环或强制循环锅炉循环方式,又有直流锅炉循环方式的锅炉。 10. 连续运行小时数:指两次检修之间运行的小时数。 11. 事故率= %100?+事故停用小时数总运行小时数事故停用小时数; 12. 可用率=%100?+统计期间总时数 备用总时数运行总时数; 13. 钢材使用率: 指锅炉每小时产生一吨蒸汽所用钢材的吨数。 第二章 一、基本概念 1. 元素分析:指全面测定煤中所含全部化学成分的分析。 2. 工业分析:指在一定的实验条件下的煤样,通过分析得出水分、挥发分、固定碳和灰分这四种成分的质量百分数的过程。

3. 发热量:指单位质量的煤在完全燃烧时放出的全部热量。 4. 结渣:指燃料在炉内燃烧时,在高温的火焰中心,灰分一般处于熔化或软化状 态,具有粘性,这种粘性的熔化灰粒,如果接触到受热面管子或炉墙,就会粘结于其上,这就称为结渣。 5. 变形温度:指灰锥顶变圆或开始倾斜; 6. 软化温度:指灰锥弯至锥底或萎缩成球形; 7. 流动温度:指锥体呈液体状态能沿平面流动。 二、问答题 1. 煤的元素分析成分有哪些? 答:煤的元素分析成分包括:碳、氢、氧、氮、硫、灰分和水分。 2. 煤的工业分析成分有哪些? 答:煤的元素分析成分包括:水分、挥发分、固定碳和灰分。 3. 挥发性物质包括一些什麽物质? 答:挥发性物质主包括:各种碳氢化合物、氢、一氧化碳、硫化氢等可燃气体组成,此外,还有少量的氧、二氧化碳、氮等不可燃气体。 第三章 一、基本概念 1. 理论空气量:1kg燃料完全燃烧时所需要的最低限度的空气量称为理论空气量。 2. 过量空气系数:实际空气量和理论空气量之比。 3. 理论烟气量:当实际参加燃烧的湿空气中的干空气量等于理论空气量,且1kg 的燃料完全燃烧时产生的烟气量称为理论烟气量。 4. 实际烟气量:供给的空气量大于理论空气量,且使1kg燃料完全燃烧时产生的 烟气量。 5. 理论空气、烟气焓:在定压条件下,将1kg 燃料所需的空气量或所产生的烟气 量从0加热到t℃时所需要的热量。 6. 锅炉有效利用热:指水和蒸汽流经各受热面时吸收的热量。 7. 正平衡法:直接确定输入锅炉的热量和锅炉的有效利用热,然后利用锅炉热效 率定义式计算锅炉热效率的方法。 8. 反平衡法:通过确定锅炉的各项热损失,计算锅炉热效率的方法。

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