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BEC中级第二辑阅读真题及答案详解

BEC中级第二辑阅读真题及答案详解
BEC中级第二辑阅读真题及答案详解

Test1

Part 1

一这篇文章讲的是培训(coaching)的作用。培训对一个公司的发展和员工的成长都是至关重要的。文章的内容比较泛,但是题目的答案比较明显。

第一题,教练和员工之间的接触不能解决工作中的所有困难。答案是C段的这么一句:

In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this.理论上,培训可以提供所有问题的答案。但是实践中达不到这样。Fall short of是关键词。

第二题,讨论某些情况如果再度出现的话怎么样可以处理的更好。答案是A段的这么

一句:analysing how they were managed and how they might be dealt with more effectively on subsequent occasions.分析应该如何进行处理并且在接下来的情况下怎样可以处理的更有效。这里的dealt with more effectively对应于题干中的better handled,on subsequent occasions.也就是occur again。

第三题,教练鼓励员工将所学应用到日常的工作中。答案是B段的这么一句:helps individuals to use formally learnt knowledge in day-to-day work and management situations.帮助个人将学到的正式知识用在日常工作和管理情况下。这里的day-to-day work and management situations就是题干中的routine work situations,what has been taught也就是formally learnt knowledge。

第四题,培训为在现有岗位上不高兴的个人提供了新的兴趣。答案是D段的这么一句:providing added job satisfaction to managers who feel they are stuck in their present jobs。对感觉自己在现有岗位上受困的经理们提供附加的工作满足感。这里的stuck in their present jobs就是题干中的unhappy in their current position,added job satisfaction可以对应于题干中的new interest。

第五题,培训提供了一个有力的、支持性的讨论工作表现的环境。答案是A段的:It also allows successes and failures to be evaluated in a non-threatening atmosphere.它允许成功和失败在一个没有威胁的气氛下被评估。成功和失败也就是performance,supportive environment 可以对应于non-threatening atmosphere。

第六题,员工被要求分析他们自己并且培养出更强的自知。有必要理解下self-awareness

的含义,不能简单的从中文理解成自我意识,看英文解释:knowledge and understanding of yourself。所以答案是B段的这么一句:requires them to consider their own behaviour and question their reasons for doing things.要求他们考虑自己的行为并且思考这么做的理由。consider their own behaviour可以对应于题干中的analyse themselves,思考这么做的理由也是为了进一步增进对自己的认识。

第七题,培训可以使得公司对某个领域的技术缺失迅速做出反应。答案是C段的最后

一句:indicate how employees should deal with challenging situations, all at short notice.指出员工怎样处理有挑战性的情况,在短时间内。At short notice是一接到通知就,短时间内的意思,可以对应这一题的respond rapidly,challenging situations可以指代题干中的a lack of expertise in a certain area.

part2

《Buffet Zone》,自助餐区域,在这篇文章里的意思应该是自助餐领域,讲的是一个在自

助餐领域取得了惊人成绩的杰出女性创业的故事。这套题目不难,尤其比起第四辑的题目。文章本身有很清晰的故事发展脉络,选项和原文的对应也比较明显。文章的几个段落是按照时间先后、故事发生的先后进行的,很明确。第一段是总括,第二段是讲的创业起步阶段的一些困难以及应对困难的对策,第三段是公司好转后的办公室重置(relocation),第四、五

段是公司的竞争情况,最后一段总结。

第八题,前面说一时冲动她买下了这个外卖餐馆(takeaway),事实上那个时候她对餐

饮业一无所知。空格后面说的是这段时间很困难,但是对获得所需要的经验却是很有必要的。所以第八题的空格部分应该填入跟学习、积累经验有关的内容。D选型最吻合,It was a dramatic learning curve,这里的learning是关键词,很明显的答案信号。还有very small amounts of money were earned at first,at first也是关键词。

第九题,空格前面说large numbers of office workers wanting takeaway food for their lunches,大量的办公室员工需要外卖食品做午饭,这里的wanting是个很关键的词。空格后面话锋一转,说曾经一度5公里内有26家食品商店,但是经济转变了,一条街都空了(blocks started to become vacant)。从上下文来分析,第九空的内容应该和办公室员工的外卖需求有关,同时带有转折意思。C选项完全符合这一条件:但是这种需求是短暂的,不久,逐渐增长的竞争使得赢得利润变得更加困难。

第十题,上文说经济形势转变了,所以Robertson决定从事多样化的经营。后面说这种

做法永远的改变了公司的经营方式。所以第十空应该填入相应的对策,怎么样来应对经济形势的转变。符合这一条件的是B和E,都是关于解决问题的,但是B选项所说的招募竞争对手的餐厅经理在上下文内容中没有提到。应该选D,为商业大厦送饭,正好对应下一段所说的。

第十一题,这一题才应该选B,前面说竞争对手给自己造成了很大的困扰。但是Robertson却不是那么容易屈服的人。后面说部分原因是这个,营业额翻倍了。所以中间应该也是填入对策。和竞争对手有关的,所以应该选B,B的particular是个关键词,rival company 也很明显。

第十二题,前面说Robertson想收购一个竞争对手,但是没成功,结果人家公司自己破

产倒闭了。后面来了一个many accepted,可以看出这中间应该填入的是人家公司破产后Robertson的一些举措。F满足这一条件:一听到这些,Robertson马上联系他们的客户并且提供了自己公司的服务。

1、buffet: a meal at which people serve themselves from a table and then stand or sit somewhere else to eat 自助餐

2、takeaway

a、a restaurant that cooks and sells food that you take away and eat somewhere else 外卖餐

b、a meal that you buy at this type of restaurant 外卖的饭菜;外卖食物

3、in retrospect: thinking about a past event or situation, often with a different opinion of it

from the one you had at the time 回顾

4、under-capitalised: (about a business) not having enough money (capital) to be able to

operate normally, pay debts and grow 资金不足。

5、Instead, she studied accountancy after leaving university, and a steady if unspectacular professional path seemed set.

这个句子里if的用法比较少见,参见朗文的解释:used when adding one criticism of a person or thing that you generally like

e.g: Lunch was a grand if rather noisy affair.

所以G选项的意思就是:然而,离开大学后她学的是会计,一个平淡无奇的职业道路

似乎已经铺就。

Part 3

《How to market yourself》,怎样开发你自己。这篇文章主要是一个专家(Mary Spillane)

对个人在职业生涯中的一些建议,包括怎么定位、怎样正确认识自己等等。很实用很中肯的一篇文章。看来这国外的专家并不也是夸夸其谈之辈啊。

13题,问第一段Mary Spillane认为人们应该学会开发他们自己的原因是什么。第一段

里这个专家认为就业机会在减少,job不存在了,存在的是work,在未来十年所有人都将成为才华和能力的提供者(supplier),而不是员工(staff),老板将变成自己的客户。从专家的这段话可以看出她认为人们应该学会开发自己的原因是适应就业市场的发展,也就是D答案所说的。A在原文没有提到,B的理解有误,原文说there is only one firm to join for life: Me plc。生活中只有一个值得加入的公司:自我公司。这句的意思还是说人们要学会开发自己,而不是将来有公司需要。C在原文中也没有提到。

14题,问在创造个人品牌的时候,很重要的是什么。答案是第二段的最后一句:You have to decide what central values you want to project, and also what may need to alter from situation

to situation.你必须决定自己要建立的中心价值什么,同时还有哪些是需要随着环境的改变而改变的。A的表述正确,根据环境来改变事情。B不对,不是说决定人们想要你呈现的形象,而是自己决定自己想要建立的中心价值。C、D在原文都没有提到。

15题,问第三段可以了解到Spillane的什么事。第三段介绍说这个女人曾经经营过一家

化妆品公司,但其实她还拥有信息科学和政治的硕士学位。当在化妆品公司的时候她试图把学历的一面深藏不露,但是现在换了一家公司,她迫不及待的想将这一面给展现出来。从这些可以看出这个女人的思路:需要哪一面就表现哪一面。15题的答案是C:她拥有的素质很多人都不知道。A不对,没有提到尴尬,B不对,在适当的时候才会去谈论自己的学历背景,D在原文也没有提到。

16题,问Spillane指出了现在工作公司的什么问题。答案是第四段的这么一句:they don't have any idea of what their brand should be, and are still very traditional even when talking about becoming modern.对于自己的品牌应该是怎么样的他们没有任何概念,同时在谈到变得现代时依然很传统。这一段是讲这个公司在转变时的一些问题,他们投入了巨大的财力想重新树立自己的品牌,但是没有一个深层次的态度的转变,是很难有实效的。答案是B,不知如何重新树立自己的品牌。A不对,没有说不愿意接受,C不对,公司投入巨大,D不对,不是不愿意现代化,而不知道怎么现代化,说要现代化还是显得很传统。

17题,问对于想要重新树立自己品牌的个人,Spillane的建议是什么。答案是第五段的

最后一句:Always have an up-to-the-minute CV ready to print out, refreshing it every few months with your most recent achievements时刻要有一个准备打印的最新的简历,每隔几个月用你最新的成绩来更新一次。总结起来就是B选项所说的“固定更新关于自己能做什么的书面证明”。

18题,问为了能成功的重新树立自己的个人品牌,很重要的是什么。最后一段强调了

人应该了解自己的几个方面:公我(public self)、私我(private self)、盲点和潜力,并且分别介绍了四种方面的含义。答案是这么一句,需要提炼总结:By deciding what image you want other people to see, emphasising more of your private self and sorting out a few blind spots。更多的强调私我,并且挑选出一些盲点。总结起来就是B所说的:学会怎样全面利用自己性格的各个方面。

理解一下D选项一个词组的含义:model yourself on(after) somebody:to try to be like someone else because you admire them

这篇文章其实并不难,但是很有实用价值。某些地道的商务英语表述可以用在口语里,

而更具意义的是,这篇文章里提到了一些关于个人职业的建议,很中肯,值得人参考。

1、jobs don't exist, work exists. In the next decade most of us will be suppliers, not staff. We

will have clients not bosses.这是一种比较新颖的工作观,不应该把自己看做是给老板打

工的。每个人都是自己的老板,出售自己的才学和能力,老板只是自己的客户。有了这

样的心态,人在工作中就会变得积极主动。不过有一点,客户的质量一定要好好把握啊

2、You have to decide what central values you want to project, and also what may need to

alter from situation to situation.树立属于自己的品牌,并且相机而动。

3、Remind yourself of what you are selling: the personal values that comprise your brand.

Learn to present yourself in a way that will project what you want to deliver.一个企业要想

立足商界需要核心价值,同样的,一个人要立足社会也需要核心价值。关键在于你如何

定位自己。找准了定位,就不会迷失方向。

Part 4

这篇文章是关于公司计划的(planning),做计划时的过程和需要考虑的一些因素。

全文的第一句话说公司做的决定是一个年度过程(annual process)。接下来谈到原因。

19题,make up是组成、捏造、化妆的意思,用在这里和accounting搭配不上;carry out是执

行(to do something that needs to be organized and planned);bring about 是带来,使发生(to make something happen);put down 放下,镇压。从意思上看,应该选B,carry out。

事实上,carry out accounting on …..basis是金融英语里专业且地道的说法。最常见的一

种是carry out accounting on the accrual basis 执行权责发生制。相应的,20题选basis,公司时在一年的基础上执行会计准则的。

21题,这里需要理解上下文的含义。这一整句话仍然是在说明公司进行planning的原因。正是因为相似的模式会在市场上出现,所以公司才需要进行计划。选patterns是最符合原义的。

22题,很明显,这里填入的词是表示批准、通过之类的,是指年前三个月完整的计划

就会被通过。从中文意思上看,A、B、C三个词都是符合的。具体看英文解释对几个词的用法进行区分。

approval:when a plan, decision, or person is officially accepted批准,正式的

eg:The president has already given his approval to the plan.

permission:when someone is officially allowed to do something允许,也是正式的

eg:You must ask permission before taking any photographs inside the church.

consent:permission to do something不那么正式的允许

eg:He took the car without the owner's consent.

这一题是讲的计划被批准或者通过,所以用approval。

23题,这里的前后文的意思是计划贯穿全年始终,所以经理们需要回顾过去,展望未来。后面的looking forward to是个答案信号,相对应的前面应该选review,根据目标回顾过程。24题比较简单,理解了句子含义不难做出选择。现在发生的事情将会影响未来的目标和

计划。选influence。

25题,从这个句子来看,填入的词是应该可以直接和market搭配的。Predict the market

是商英里地道常见的用法,市场预测。

26题,往他们的操作中增加一点灵活性,这样可以对突然发生的变化做出反应。Operation: the work or activities done by a business or organization, or the process of doing this work.

27题,respond to 对…..做出反应。

28题,为了开发公司的长期目标,需要一年以上的时间来计划。从意思和用法上,只能

选择develop。

29题,in market terms 用市场术语来说。固定用法。

30题,position in the market,市场上的地位。前面已经暗示了这里要用市场术语来表述,

position in the market就是固定表达(positioning is that exclusive space your brand owns in the marketplace. It's relevant and compelling to your customers, and different from your competitors.)31题,只需要理解preferred的意思:首选的

32题,想让这个航空公司成为特定路线上商务旅客的首选,必须先计划好相关的步骤。

按步骤来拟定计划,最后才能成功,所以选step。

33题,需要理解四个词组的含义。

hand over: to give something to someone with your hand, especially because they have asked

for it or should have it.交出

draw up: to prepare a written document, such as a list or contract起草(draw up

plans/proposal)

e.g: He was asked to draw up proposals for reforming the law

make out:

to be just able to see or hear something 看见或听见

to understand something, especially the reason why something has happened理解

write off:

to write a letter to a company or organization asking them to send you goods or

information写信寄出

to decide that someone or something is useless, unimportant, or a failure 注销

to officially say that a debt no longer has to be paid, or officially accept that you cannot get

back money you have spent or lost 勾销

Test 2

Part1

这篇文章讲的是倾听(listening)的重要性。一个好的管理者必然是一个好的倾听者,

所以要讲究倾听的艺术。

第一题,有时坚持进一步的解释是很有必要的。答案是B段的这么一句:It may mean quizzing the speaker for additional information or for clarification - it is always better to ask than to continue regardless and get things wrong它可能意味着为了进一步的信息和说明去询问说

话的人——问总比不顾情况的继续并且把事情办错的好。这里的additional information对应于further explanation.

第二题,不能在别人还在说的时候就开始关注自己的回应。答案是C段的第一句:The most common bad habit we have is to start thinking of what we are going to say about the subject long before the other speaker has finished。我们最常见的坏习惯就是在讲话者远还没结束的时候就开始思考我们将对这个话题说些什么。这里的before the other speaker has finished就是others are still speaking,focus on your response就是start thinking of what we are going to say about the subject。

第三题,人们不愿意承认自己没有听好。答案是A段的第一句:Too often we accuse others of not listening, pretending that we ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we haven't listened carefully enough。我们经常指责别人没有好好听,假装我们自己是无可指责的,其实在我们心里知道,很多我们所犯的错误都是由于听的不够仔细。这句的意思就是说我们心里知道什么原因,但是口头上喜欢指责别人。也就是第三题题干说的不愿意承认。

第四题,从说话者的视角去考虑问题是有好处的。答案是D段的这么一句:Equally importantly you should put yourself in the other person's place, both intellectually and

emotionally。同样重要的是你必须把自己置于别人的位置上,既是智力上的也是情感上的。这里的put yourself in other person’s place就是seeing things from the speaker’s perspective。第五题,对说话者的敏锐观察可以提高倾听技巧。答案是D段的这么一句:It's helpful to remember that the ways people move and position themselves while they are speaking can reveal a great deal about what they are saying。记住说话人的移动方式和姿势是很有用的,这些可以揭示出很多他们所说话的信息。连说话的姿势都要记住,当然是keen observation了,helpful 可以对应于support。

第六题,当别人在说话的时候去想着另外一件事是很危险的。答案是B段的这么一句:

if you allow your mind to wander onto something else, even for a few minutes, you'll miss what the speaker is saying如果你让自己走神了,哪怕是仅有的几分钟,你也将错过别人所说的话。allow your mind wander onto something else也就是think about a different issue.

第七题,人们不介意听到他们自己的观点被总结。答案是C段的这么一句:In fact it is often worth explaining the main idea of what you have just been told before going on to make your own points. Nobody is offended by this事实上在作出自己观点之前往往很值得解释下刚刚所听到内容的主要观点。没有人会被这个所冒犯。explaining the main idea of what you have just been told也就是hearing their own views summarised。do not mind也就是nobody is offended by this。

Part 2

Finding the right people,寻找合适的人。是说的小公司在起步发展阶段找到合适人才的

难度和重要性。第一段总论小公司的经理们往往身兼数职,而其中最有难度的,还是招人。文章介绍了找到合适的人应该注意的问题,并且说招人这种事不可能过度寄希望于招聘机构。

第八题,这一题的前面说招人相当的困难,后面一个as Dan Baker explains,说曾经找

过招聘机构,结果人家要提前收钱并且也没有提供合适的人,最后还是得靠自己。从这里的as …explains和后面的解释可以看出,第八空的内容应该是和招聘机构有关,招聘机构并不能满足公司的需要。选项C正好满足这一特点:招聘看起来像是个很明显的适合交外办理的任务,但是这个公司同招聘机构打交道的经历不那么的鼓舞人。was not encouraging是关键点。

第九题,这一段都是讲招人的决策不够科学。基于简历或者是简短的面试,很少有明

确的准则。第九空的后面是This kind of approach to recruitment often has unhappy consequences。可见第九空的内容还是和招聘的方法有关,并且是负面的。B选项符合这一条件:通常(more often than not是often的意思,插入语),做决定的人将候选人身上的不同素质按优先顺序给排好,或者依赖于猜测。

第十题,这一题的后面说this means the small company managers themselves have to

devote more time and energy to recruitment。这意味着小公司自己要多花时间和精力在招人上。这里的this means的this是个暗示,可以看出第十题这里应该填入的是一些不太有利的因素,使得公司只有自己去招人。E选项符合这一要求:他们通常处于一些特殊市场上,面临的问题是招聘机构并不真正理解这一行业。

第十一题,这一段是讲招的人能否适应公司的环境的问题。这一空前面说的很明确:

But someone who is excellent in one company may not do so well in another environment。在一个公司出色的人并不一定能在另一个环境里干的好。这一空的后面一句也是补充说明这一观点的。可见第十一空的内容仍然是这个,没有转折。A选项填入正好,是举例说明11空前面的观点:比方说,一个大公司的财务总监在小公司往往会干的很糟糕,原因是他或她已经习惯有一个团队来进行每日的工作。

第十二题,最后一段是和招聘机构相关的。前面说招聘机构会上门服务并且询问很多

的问题。这一空的后面说的是招聘机构如何帮助招人。选项D可以填入,D的They need paying for that的that是个暗示,指代前面的上门服务。D选项的后半部分说要让招聘公司为你而不是为候选人服务,可以和这一段的后半部分对应上。

Part 3

《Department store magic》,字面上是百货公司的魔力。讲的是英国的一个百货公司如何

摆脱困境。第一段是点明公司所遭遇的困境,接着第二段讲一个女CEO上台开始转变局面,第三段和第四段具体讲这位女CEO的应对措施,最后一段总结:革命尚未成功,同志仍需努力。

13题,问在90年代中期这个百货公司的情况是什么样的。答案是第一段的最后一句:

its customers were buying fewer and fewer of its own-brand products, the major part of its business, and showing a preference for more fashionable brands.这个题目的答案有相当的迷惑性。整个句子都是在讲客户购买的越来越少,偏好更多的时尚品牌。所以很容易误选A,但实际上这里并没有说亏损。关键是这个地方:its own-brand products, the major part of its business。自由品牌仍然是公司业务的主要部分。所以应该选D:主要销售Smithson名下的产品。Under the Smithson’s name也就是its own brand products。

14题,问Smithson的利润从三年前开始增长,原因是什么。答案是第二段的这么一句:she took the bold decision to invite one of Europe's most exciting interior designers to develop the fashion area她做出了一个大胆的决定,邀请了欧洲最刺激的室内设计师来开发时尚领域。后面紧接着就说This very quickly led to rising sales,所以答案选C:Rowena Baker的设计师选择。

15题,问当Rowena Baker加入时公司面临的一个问题是什么。这题的关键是要理解一

个句子中一个词的含义:It provided a traditional service targeted at middle-aged, middle-income customers, who'd been shopping there for years, and the customer base was gradually contracting.。它提供的传统服务目标人群是中年中等收入者,这些人已经在那购物多年。并且客户基数逐渐减少。Contracting:缩小,收缩的意思。所以答案选A。

16题,问很多员工反对Baker计划的原因是什么。答案是这么一句:many employees resisted her improvements because they just wouldn't be persuaded that there was anything wrong with the way they'd always done things。不愿意被说服他们以前做事情的方式有什么问题。意思也就是不愿意改变他们工作的方式。选A。

17题,问Baker改变员工政策的原因是什么。答案在第四段,Baker的原话:How can you sell jeans if you're wearing a black suit? Smithson's has a new identity, and this needs to be made clear to the customers。你怎么能穿着黑西服卖牛仔?Smithson有一个新的身份,这些必须对客户很明确。也就是C选项说的“客户必须能辨别出服务他们的员工”,A不对,没有提到改善公司形象,B和C在原文没有提到。

18题,问John认为Smithson面临的问题是什么。答案是最后一段的最后一句:The fact

is that unless she opens several more stores pretty soon, Smithson's profits will start to fall because turnover at the existing store will inevitably start to decline.事实上除非她尽快的开更多的店,Smithson的利润将会减少因为现有商店的营业额将不可避免的开始下降。也就是B所说的除非扩张,公司的利润才会继续增长。

Part4

Managing upwards,打理同上司的关系。

19题,report to,对什么。。。负责,隶属;从属。用在这里句子意思正好:处于上升阶段的

个人需要同他们所从属的人处理好关系。A、B的词后面都接of,account to 是解释的意思,用在这里意思不对。

20题,联系此空上下文,应该是说处理与下属的关系。deal with后接somebody是表示处理和某人的关系。A、B意思不对,C是及物动词,后面不需要with。

21题,promote促进,推动。promote the idea,推动某个想法。

22题,根据意思选词。处理与上司的关系不需要比上司更聪明。其他几个词用在此处的话都有些怪异,很容易排除。

23题,respect,指方面。与aspect同义。常见的用法。

24题,这个空要联系上下文,并且参考后面的guide。“he or she may have taught you almost everything you know”,也就是说TA会对你的工作进行很多指导,因为有taught,所以不是supporter或者helper,选leader又感觉拉远了距离,因此选adviser。

25题,一个让人头疼的商务英语固定词组。line of business,有业务和经营产品的意思。提供几个例句就很好理解含义了:

We specialize in this line of business我们专门经营此项服务;

Does this item come under your line of business? 我想知道这种产品属您经营的范围吗?

You meet some very interesting people in my line of business干我们这行,你会遇到很多有趣的人。

26题,根据前后文意思,选factors,因素。

27题,put off一般表示延迟,但它还有一个不太出名的意思是阻碍。see off,送行;keep off, 远离;take off,起飞。

28题,根据意思选refer to,提及,描述。

29题,react to,固定搭配,对什么作出反应。用在这里意思也吻合。

30题,the most successful way to (30) your working life,意思上应该填入表示经营、管理等的意思,run有这个意思。C和D用法不对,forward something是指转发邮件。

31题,appreciation,,表示感激之情。

32题,on one’s behalf,站在某人的立场上,为某人的利益。此处的意思是对他为你所做出

的努力表示感激。

33题,role,职能,角色。为经理腾出空来扮演其他的角色。position是位置,位置一直是经理,没别的;act是行为,法案。

Test 3

Part 2

《Sell,Sell,Sell》,听名字像是跟销售有关,其实是关于广告的。广告的最终目的就是提

升销售。第一段是总体讲述广告业的情况以及广告的作用。第二段介绍了广告的几种形式,不同的公司对广告的要求是不一样的。第三段讲怎么样才能打好广告,一不小心就容易让观众产生逆反心理。

第八题,这一空的前后都是在讲广告的作用。前面说做广告的人认为他们是在传递一

种重要的信息,因为他们保护并且提升了客户的品牌同时又给消费者提供了更多的选择。后面说要是没有广告的话,很多电视节目就不会免费,而且报纸会比现在贵六倍。从前后的信息可以看出这里是在讲广告的重要性,广告是必不可少的。D选项可以和这里的前后内容相吻合:不管你接不接受这个论断,你都得承认没了广告世界将大不一样。this argument是指前面广告商的那段话,而very different就是引出后面的电视不免费、报纸涨价等等。

第九题,这一段是讲广告的不同模式。第一句话就说广告有很多模式,但是没有人能

够精确的确定什么才是好的广告。紧接着后面说了不同的广告有不同的目的和侧重点。从while some…的句式可以看出这里是扩展说明的,那么F空应该接一个过渡的句子,表示不同的公司对广告有不同的需求。选项F符合这一特点:这部分是因为不是所有的广告都被设计成干相同的事情。也就是说不同的广告会满足不同的需求。This是指代前面的no one is precisely sure。空格后面的扩展说明可以对应于do the same thing。

第十题,这一空前面是以汽油公司为例,说明这些公司的广告并不怎么强调个人品牌,

他们更加看重的是整个大环境的友好。后面也是具体解释这一现象的原因。所以相应的第十空也是填入一个过渡句,前面的rather than to persuade consumers to buy an individual brand of petrol是一个暗示,这一空应该填入C:他们并没有像这个行业所熟知的那样看重对这个产品的品牌忠诚度。Brand loyal也就是buy an individual brand of petrol

第十一题,最后一段讲什么样的广告才能算是成功的。第一句就说评判很困难。11题

空格后面是举例说明。what persuaded them to buy a car是一个关键的句子。因为没有办法判断到底是什么最终说服消费者购买,所以很难评判一个广告是否成功。11题选E,motivate 是关键词,可以对应最后一段反复出现的persuade。

E选项的句子值得分析理解:The problem lies in isolating precisely what motivates people

to behave in a particular way.

Isolating在这里不是形容词,孤立的,而是动词的分词形式,isolate此处的用法是:if you isolate an idea, problem etc, you consider it separately from other things that are connected with it。(isolate something from something)将…剔出(以便看清和单独处理)。

所以这个句子的含义就是问题在于准确的将人们某种行为的动机给剔除出来。

第十二题,这一空的前后都是在说客户对产品喜好的重要性。前面说if you don't like

what you get, you won't try it again,后面说where there is no emotional engagement, beliefs are much harder to shift.。没有感情依赖的话,观念很难被转变。从前后内容来看,A选项最适合填入:另外,让人转变对他们不感兴趣的事情的看法几乎是一件不可能的事情。Change the way对应于shift,indifferent to对应there is no emotional engagement.

Part3

《Trouble with Teamwork》,团队合作的麻烦。文章讲了团队的重要性和很多团队存在的

问题,以及怎么样才能打造一个成功有效的团队。

第十三题,问文章开头作者针对团队合作做了什么论点。第一段是强调团队合作的重要性,太多的个人成果会显得这个人不是个合格的团队成员。选答案要理解第一句话的含义:Recruiters say that candidates who can give examples of work they have done as members of a successful team are in as strong a position as those who can point to significant individual achievement.招聘者说能够给出自己作为一个成功团队成员的例子的候选人同那些指出重要的个人成果的人具有同样重要的地位。言下之意,拥有团队成员的经历也很重要。所以选D,作为一个团队成员如今被视为必要的管理技巧。A、B、C都没有提到。

第十四题,问公司内部的团队合作是作为对什么的回应。也就是问团队合作的目的是什么,答案是第二段的这么一句:'teams provide a dynamic meeting place where ideas can be shared and expertise more carefully targeted at important business issues 团队提供了一个动态

的会议场所,使得思想可以分享,技能可以更加仔细的对准重要的商业问题。这句里的dynamic meeting place可以对应于B段的changing work practice。

第十五题,问在第三段Dr Bandy暗示什么。答案是她的一句原话:Forming teams and having meetings has, she says, become an end in itself, almost regardless of purpose.形成团队然后开会成了它本身的终点,几乎不管目的是什么。也就是说很多团队的建立是没有意义的,多余的。选C,一些团队被不必要的创建了。

第十六题,问作者认为团队合作在体育领域里更有效的原因是什么。第四段讲当一群正

确的人被组合到一起时会产生一种高于这些人个人能力的力量,在体育比赛里就是如此。这一题的答案是第四段的最后一句:few business situations have as clear a set of objectives, or as clear criteria of success or failure, as winning a match.。很少有企业能像赢得一场比赛一样有一系列清晰的目标,或者是对成功或失败有清晰的评判准则。也就是A选项所说的:知道他们想要实现什么。what they want to achieve可以对应于a set of objectives。

十七题,问这两个人同意当一个商业团队被创立时人们没有把注意力放在什么上面。

这一题要理解第五段的意思。第一句说In business, everyone needs to be clear about what the challenge is and whether a team is the right way of approaching it。在企业,每个人都必须很清楚挑战是什么以及团队是否是实现它的最好的办法。考虑团队是不是最好的办法,也就是说要考虑其他可能的途径,即B选项所说的团队的替代品(alternatives to the team),后面有句focus instead….人们却把注意力放在了其他的地方。从这些可以看出答案是B。

第十八题,问关于运作一个成功团队Steve Gardner的建议是什么。这题的答案是对最

后一段的概括。答案是最后一段第三句recommend后面的一长串there…who,要有不同的人胜任不同的角色。归纳起来,就是各司其职选C:选择能够自然融洽的胜任某个角色的人。其他几个选项都没提到。

第二段有个地方值得解释下。Globalisation has added a further dimension to teamwork。这

里的dimension用法比较特别,表示方面,特征,并且是很地道常见的说法

牛津词典的解释:an aspect or feature of a situation, problem, or thing。

麦克米兰的解释:a part of a situation, especially when it influences the way you think about

the situation。

e.g: Doing volunteer work has added a whole new dimension to my life.

常见搭配:an extra/added/additional/further dimension

Part4

《Human Resource Policy》,人力资源政策。主要是讲的CBA银行的人力资源政策,。先

简单介绍了这个银行的管理结构,是扁平化的组织结构(flatter organizational structure),而不是等级制公司(hierarchy)。总体原则是不招应届的刚出校门的毕业生,而要有一定的生活经验或者是工作经验。

第19、20、21题,这几空都是举例说明前面提到的human resources practices。19空是说

的将公司的发展目标传达给员工。公司目标,用objective。purpose是指具体做某件事情的意图。这里有必要区分一下objective和purpose,看英文解释。

purpose: the reason you do something, and the thing you want to achieve when you do it objective: something that you are working hard to achieve, especially in business or politics

第20题,个人培训和发展计划的制定。个人发展计划,personal development plans,选C。第21题,定期的表现回顾。用review。hold在这个句子里是举行的意思。the holding of regular performance review,定期举行员工的表现回顾。

第22题,说扁平化的组织结构可以给员工更加定义广泛的角色。broadly defined roles,

选C。

第23题,人际交往技巧是很重要的。interpersonal skills,是地道的说法。参见一个例句:you will need good interpersonal skills.

第24题,这一句的意思很好理解,是说员工们越来越看重或者说是承认一个事实:顾客

的满意是组织的主要目标。recommend是推荐、建议,后面不接the fact(事实),honour是敬重,obey是遵守,这里应该选择respect。respect这里是重视或者接受的意思,看英英词典上的解释:to accept that something which is established or formally agreed is right or important

and not to attempt to change it or harm it。所以这一空应该选择respect the fact,表示接受这个事实。

第25题,CBA银行追求这个目的是为着自己的利益,而不是为股东挣利润的工具。for the sake of something 或for something's sake:for the purpose of; in the interest of; in order to achieve or preserve 为了…目的;为了…的利益;为了。。。固定用法,选A。

第26题,寻找潜在的新成员。地道的词是potential,比如potential recruits, potential staff, potential candidates.

第27题,考察的是短语take on的一个用法,雇佣:If you take someone on, you employ them to do a job.;write in:to write a letter to a newspaper, television company or other organization, to state an opinion or ask something以群众来信的形式表达的意见。

第28题,把毕业生分配在各个连锁金融服务领域。用area。field做领域、范围讲的时候

是指的研究、活动,region是指的具体的地区,parts是部分,应该用area。

第29题,完成目标,met the targets。

第30题,完成了目标就可以得到工作。secure:to get possession of; acquire:

第31题,招的人已经具有了一定的生活经验。gain:to obtain something that is useful, that gives you an advantage, or that is in some way positive, especially over a period of time

eg: After you've gained some experience teaching abroad you can come home and get a job.

第32题,薪酬现在和业绩挂钩。link to,联系。

第33题,reward sb.奖励某人。reward employees for their achievements and effort,因为功

劳而奖励员工。

Test4

Part1

这套题目的难度不一般,我估计能把这套题给吃透了,以后基本可以笑傲阅读的第一部

分了。文章有点散,题目的信息也是相当隐晦,很可能看了半天依然找不着北。写到这里多啰嗦几句,越是这种时候越要沉住气,所有人都一样,别人不会感觉比你容易。这是整个BEC考试的第一部分,如果不对付好了,后面会溃不成军。

文章ABCD四个部分分别介绍了四个不同的连锁店的发展情况(retail development),

因为是基本情况的介绍,所以有点泛,没法提炼重点,只能尽可能多的把文章里的疑似重点词汇划出来,以待备用。

第一题,说这个地区的消费支出潜力是整个国家最高的,这里的highest是关键词。答

案是C段的这句话:Eleven million people,with a combined spending power predicted to exceed a record £5.5bn.意思是综合消费能力预计将超过记录。预计(predict),也就是潜力(potential)。hightest,也就是exceed a record。前面有个affluent,是形容词,富裕的。

第二题,说建筑这个中心的合作方曾多次负责其他的项目发展。答案是A段的一句话:

an initiative between three of the largest developers in the country, all with extensive experience

of urban regeneration schemes.意思是这三个国内最大的开发商都拥有广泛的城市建造经验。这里的with extensive experience就是题干所说的have been responsible for numerous other developments.

第三题,说这个中心可能会成为未来城市发展规划的范例。答案是B段的一句:This development is expected to set the standard for town centre regeneration schemes to come。这种发展有望为即将到来的城市中心再建方案树立标准。set the standard对应于model,plans对应于schemes。

第四题,关键词是best,答案是D段的这么一句:Lend Lease is promoting the centre as the

unrivalled shopping destination of the region.是说Lend Lease打算促使该中心成为这个地区无与伦比的消费目的地。Unrivalled对应于best。

第五题,关键词是一个close,答案是A段的:Planning permission is in place for the new scheme, which will be a short distance from existing prime retail areas。A short distance from也就是close。

第六题,说这个发展方案提交给了住在这里的人,等待他们的评价和同意。答案是B

段的“The proposals, which are awaiting the outcome of consultation with local residents”,这个提议还在等当地居民商议的最后结果,完全一个意思。

第七题,说建造在了一个曾经历了持续增长期的地区,答案是D段的“The economic base of the area has improved continuously over the past decade”,这个地方的经济基础连续改善了十年。sustained growth对应于improved continuously。

Part2

《Staff Appraisals》,员工评价。文章是讲的对员工进行评价归于整个公司的意义,以

及进行员工评价时应该注意哪些问题。

第八题。第二段讲了评价的好处,对整个公司是有利的。第八空前面说公司认识到这些

评估是对他们自己有利的。第八空的后面说公司可以通过帮助员工改进个人表现来改进集体的表现。从前后文的信息看,这一题应该填入表示评估对公司有利的句子,没有转折。D选择符合:同自由企业的其他方面一样,评价是潜在私利的杰出例子。这里的underlying self-interest可以对应于前面的work to their advantage。

第九题。第三段是讲经理们要小心谨慎的使用评价。第九空前面说经理们要记住自己处

于底层时被评价的经历(bear in mind their own experiences of being appraised),通常情况下需要查看任职资格、简历和先前的其他报告。而第九空后面说的是这样会浪费时间,争论到底发生了什么,什么时候发生的。可以第九空的意思有一定得转折,选F:如果他们依赖于记忆,很有可能把事情弄错。Relied on memory正好与前面的checking out the job specification 相对应;got things wrong对应于后面的a lot of time would have been wasted。

Job specification : a written statement about a job that includes a job description and the

skills, experience and personal qualities that sb needs in order to do the job, used when an organization is looking for a new person for a job.

第十题,这一题的答案比较明显。前后文内容很一致,还有明显的连词。这一空的前面

说在开始评估前给每个员工一个表达对自己表现看法的机会很重要。答案是B:只有在那之后经理们才能提出自己的观点,这个观点可能包括从组织中的其他人那收集的评论。After that很明显是承接上文的连词,put forward their own points可以对应于前面的express their own views,而comments collected from others 是对应于后文的any information gained from colleagues。

第十一题。这一段的开头就说评估的气氛要积极、公开。第十一空的后面说有些人会觉

得不公正的被批评了,还有些人会对批评做出激烈的反应。可见第十一题有转折的意思。选A,however是个明显的关键词:经理们必须在这个方面小心。因为一旦不小心,就会出现后文所说的那些员工的反应。

第十二题。这一段是讲的持续评估的重要性。选C:他们不能一结束就被遗忘。前面的

a continuing process和后面的should be followed up都是关键词。

part4

《Business Meeting》,商业会议。文章一共两段,第一段说开会要按照日程安排来进行,

第二段说开会要尽量让大家发言,尤其是在会议上沉默寡言的人。

19题,这一题可能会选择arrangement。order和arrangement的中文意思也的确很相像。

只有看英文的意思来进行理解。Order:A sequence or arrangement of successive things.一系列连续事情的安排。因为这里的意思是保持日程表上的安排,日程表上的安排井井有条且有秩序,应该选择order,比arrangement更合适。

20题,there is no point in doing sth.做什么事情没有意义。

21题,目录2上的事情还没有处理就谈论日程表上的目录6是没有意义的。选dealt with。cater for是迎合的意思。

22题,这种偏差(指前面说的目录2没完就讨论目录6)会导致开会的人产生混乱。选result in,导致。

23题,如果他们认为什么是不相关的,就会注意力不集中。lose concentration是地道标

准的说法,参考一个例句:I was absent minded and lose concentration very easily.

24题,建立一些基本规则。地道的用法就是establish the rules。form rules是指表单规则,design rules是指设计规则。

25题,把自己的评论限制在讨论的话题之下。restrict to限制

26题,主席可以鼓励每个人分别说一会。重点在于理解词组at a time的含义:separately

in the specified groups or numbers。看一个例句:He took the stairs two at a time.

27题,这里考察的是note一个不太常见的用法:to give your attention to something by discussing it or making a written record of it。正好和前面动词discuss相对应,而且做笔记这一点也符合会议的特点。不选remark,因为是开会,更多的是发言、讨论、记笔记,而不是评论。

28题,put forward: suggest, propose 提出。

29题,decision-making process,做决定的过程。

30题,这样可以确保沉默的人在会上也能有发言权。用ensure。不是allow和permit,

一直都是允许的,只是没有一个保证的程序。

31题,拥有发言权。say在这里是发言权的意思,动词用have。参考牛津高阶词典上的

例句:Can't you keep quiet for a minute and let me have my say? / The judge usually has the final say.

have a say in: To have the right to express one's opinion or cast a vote in a pending matter.

e.g.: Our boss is friendly and democratic; he always encourages us to have a say in what we

will do next.

32题,in reality在现实中。in contrast对比,in case万一。

33题,往往会上沉默的人能想出好点子,因为他们养成了开口前思考的习惯。in the habit of有什么习惯。固定搭配。

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1.The first impression is vital. We should be neatly dressed to leave a good impression on the audience. 2.If you have a good sense of humor, it helps to enhance atmosphere at the presentation and the audience will become more friendly and engaging Teamwork(mutual trust, full co-operation) 1. What is important when managing a project? ●Encouraging team work ●Keeping to schedule ●Selection of the team members Firstly, encouraging teamwork is very important when managing a project. Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely improve the quality and efficiency of the work. Secondly, keeping to schedule is also important. Time is always of essence for a project. You should ensure that you would be running before the schedule rather than after it. Otherwise it will lead to late completion. On top of that, selection of the participants should be also taken into consideration. People with a wide range of experiences can enhance the chance of the successfully sorting out problems. 2. What is important when choosing people to work in teams? ●Variety of experience ●Personal qualities ●Attitude Firstly, variety of experience is very important to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out problems with you knowledge which is based on your past experience Secondly, personal qualities are also important. The basis of the team work is mutual trust and friendly atmosphere, which requires team members to be patient, modest and to have good interpersonal skills. What’s more, attitude should be also taken into account. As the old saying goes “Attitude is everything”. It has a direct impact on the success or failure of the teamwork.

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BEC考试真题及答案(中级) 2014上半年BEC考试真题及答案(中级) 口语部分: Part1: https://www.doczj.com/doc/a017724936.html,,where are you from,major,what do you like most about your study......然后问了个是否建议电话销售。这些问题先问搭档的,然后再问我。 Part2: 1.3选1,选了2,when aiming to reduce the manufacturing costs,提示有location of factory 以及type of supplier,搭档的是有关quality guarantee的。 2. What’s important when choosing a hotel for customers? 提示有location of hotel, facilities,我自己再加了个hotel’s service. Part3: 1. one-day training for those who want to start business, 提问有应包括那些内容,然后还有如何推销这个课程。后来问了对于朋友一起do business怎么看。 2. how to improve staff offices以及whether to ask for staff’s ideas and why 写作部分: 小作文: receive a complaint about website from an important client, 写信给website manager: 1. What the complaint is? 2. Why is the client important? 3. Request a meeting to discuss the matter with the website manager. 大作文: 公司准备在销售部推行bonuses制度,你的line manager让你写个报告:

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