UNWTO
Tourism Highlights 2010E d i t i o n
For more information:
Facts & Figures
section at
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Source: World Tourism Organization (UNWTO) ?Inbound Tourism 1990-2009*Source: World Tourism Organization (UNWTO) ?
Inbound Tourism by month
International Tourism Arrivals (million)
Inbound tourism by purpose of visit, 2009*
(share)
Inbound tourism by mode of transport, 2009*
(share)
Source: World Tourism Organization (UNWTO) ?
Leisure, recreation and holidays
51%
Air 53%
Road 39%
Rail 3%
Water 5%VFR, health,religion, other
27%
Business and professional
15%
Not specified 7%
Source: World Tourism Organization (UNWTO) ?
ourist
International Tourist Arrivals Market Change Average annual
(million)share (%)(%)growth (%)
1990199520002005200720082009*2009*08/0709*/08'00-'09*
World438533683802901919880100 2.0-4.2 2.9 Advanced economies130033942345149649447053.4-0.4-4.9 1.2 Emerging economies113919426035140542541046.6 4.9-3.4 5.2
By UNWTO regions:
Europe265.0309.1392.2441.0485.4487.2459.752.20.4-5.7 1.8 Northern Europe28.635.843.752.858.156.453.1 6.0-2.9-5.8 2.2
Western Europe108.6112.2139.7141.7153.9153.2146.016.6-0.4-4.70.5
Central/Eastern Europe33.958.169.387.596.6100.089.510.2 3.5-10.4 2.9
Southern/Mediter. Eu.93.9103.0139.5159.1176.8177.7171.119.40.5-3.7 2.3
Asia and the Pacific55.882.0110.1153.6182.0184.0181.220.6 1.1-1.6 5.7 North-East Asia26.441.358.386.0101.0101.098.111.10.0-2.9 5.9
South-East Asia21.228.436.148.559.761.762.17.1 3.40.6 6.2
Oceania 5.28.19.611.011.211.110.9 1.2-0.9-1.8 1.4
South Asia 3.2 4.2 6.18.110.110.310.1 1.1 1.1-1.5 5.8
Americas92.8109.0128.9134.0143.9147.8140.715.9 2.8-4.8 1.0 Noth America71.780.791.589.995.397.792.110.5 2.6-5.70.1
Caribbean11.414.017.118.819.820.119.5 2.2 1.2-2.9 1.5
Central America 1.9 2.6 4.3 6.37.88.27.60.9 6.4-7.4 6.5
South America7.711.715.919.021.021.821.4 2.3 3.8-1.6 3.3
Africa14.818.926.535.443.144.245.6 5.2 2.5 3.1 6.2 North Africa8.47.310.213.916.317.117.6 2.0 4.8 2.5 6.2
Subsaharan Africa 6.411.616.321.526.927.228.1 3.2 1.1 3.4 6.3 Middle East9.613.724.937.846.755.652.9 6.019.0-4.98.8
International Tourism Receipts Change Change
(billion)current prices (%)constant prices (%) 1990199520002005200720082009*07/0608/0709*/0807/0608/0709*/08
Local currencies9.1 6.3-4.1 5.5 1.3-5.7 US$26440547867985894185215.39.7-9.412.1 5.7-9.1 Euro207310517545626640611 5.7 2.2-4.5 3.5-1.0-4.8
Source: World Tourism Organization (UNWTO) ?(Data as collected by UNWTO, August 2010)
International Tourism Receipts US$Euro
Local currencies, constant prices,Share Receipts Receipts
change (%)(%)(billion)per arrival(billion)per arrival 07/0608/0709*/082009*20082009*2009*20082009*2009*
World 5.5 1.3-5.7100941852970640611690 Advanced economies1 4.9 1.9-6.764.2613547 1.160417392830 Emerging economies1 6.80.1-3.835.8328305740223219530
By UNWTO regions:
Europe 2.7-1.2-6.648.5473.7413.0900322.0296.1640 Northern Europe 4.0-2.0-2.97.170.260.91,15047.843.6820 Western Europe 2.2-2.3-7.216.9162.2143.7980110.3103.0710 Central/Eastern Europe8.9 2.1-8.2 5.657.847.453039.334.0380 Southern/Mediter. Eu.0.9-0.8-7.018.9183.5161.1940124.7115.5670
Asia and the Pacific10.0 4.6-0.723.9208.9203.71,120142.1146.1810 North-East Asia8.38.40.711.899.9100.31,02067.971.9730 South-East Asia16.0-1.0-6.3 6.459.854.387040.638.9630 Oceania 6.4 2.9 5.2 3.933.733.53,08022.924.02,210 South Asia 6.87.4-0.2 1.815.515.61,55010.611.21,110
Americas 6.6 4.9-10,119.4188.1165.21,170127.9118.5840 North America7.6 6.9-12.314.0138.9118.91,29094.585.2930 Caribbean0.9-3.1-4.9 2.623.622.21,14016.116.0820 Central America10.6-1.1-7.10.7 6.4 5.9770 4.3 4.2550 South America 6.8 2.4-1.3 2.119.218.285013.113.0610
Africa9.7-3.5-4.4 3.430.228.963020.520.7450 North Africa7.4-3.9-4.3 1.210.89.95707.37.1410 Subsaharan Africa10.9-3.3-4.4 2.219.418.967013.213.6480
Middle East9.40.8-0.9 4.839.741.278027.029.5560 Source: World Tourism Organization (UNWTO) ?(Data as collected by UNWTO, August 2010)
International Tourist Arrivals
million Change (%)
Rank Series
20082009*08/0709*/081France TF 79.274.2-2.0-6.32United States TF 57.954.9 3.5-5.33Spain TF 57.252.2-2.5-8.74China TF 53.050.9-3.1-4.15Italy TF 42.743.2-2.1 1.26United Kingdom TF 30.128.0-2.4-7.07Turkey TF 25.025.512.3 2.08Germany TCE 24.924.2 1.9-2.79Malaysia TF 22.123.6 5.17.210Mexico TF 22.621.5
5.9-5.2
International Tourism Receipts
US$
Local currencies
billion
Change (%)
Change (%)Rank
20082009*08/0709*/0808/0709*/081United States 110.093.913.5-14.613.5-14.62Spain 61.653.2 6.9-13.7-0.4-9.03France 56.649.4 4.2-12.7-2.9-7.94Italy 45.740.27.2-12.0-0.1-7.25China 40.839.79.7-2.99.7-2.9($)6Germany
40.034.711.1-13.3 3.5-8.57United Kingdom 36.030.0-6.7-16.6 1.6-1.68Australia 24.825.611.0 3.410.711.29Turkey 22.021.318.7-3.218.7-3.2($)10Austria
21.619.4
15.5-10.1
7.6-5.2
Source: World Tourism Organization (UNWTO) ?
(Data as collected by UNWTO, August 2010)
Source: World Tourism Organization (UNWTO) ?(Data as collected by UNWTO, August 2010)
International Tourist Arrivals International Tourism Receipts Major destinations
(1000)Change (%)Share (%)(US$ million)Share (%)Series
1
200720082009*08/0709*/082009*200720082009*2009*Europe
485,411487,616460,1030.5-5.6100435,350473,665413,082100Austria TCE 20,77321,93521,355 5.6-2.6 4.618,69521,58719,404 4.7Belgium TCE 7,0457,1656,814 1.7-4.9 1.510,98911,7629,801 2.4Bulgaria TF 5,1515,7805,73912.2-0.7 1.23,5504,2043,7280.9Croatia TCE 9,3079,4159,335 1.2-0.9 2.09,25410,9718,880 2.1Cyprus TF 2,4162,4042,141-0.5-10.90.52,6852,7372,1620.6Czech Rep TCE 6,6806,6496,081-0.5-8.5 1.36,3837,2076,478 1.6Finland TF 3,5193,5833,423 1.8-4.50.72,8373,2082,8200.7France TF 80,85379,21874,200-2.0-6.316.154,27356,57349,39812.0Germany TCE 24,42024,88624,224 1.9-2.7 5.336,03840,02134,7098.4Greece TF 16,16515,93914,915-1.4-6.4 3.215,51317,11414,506 3.5Hungary TF 8,6388,8149,058 2.0 2.8 2.04,7215,9355,631 1.4Ireland TF 8,3328,0267,189-3.7-10.4 1.66,0666,2944,890 1.2Israel TF 2,0682,5722,32124.4-9.70.53,0954,1443,6340.9Italy
TF 43,65442,73443,239-2.1 1.29.442,65145,72740,2499.7Kazakhstan TF 3,8763,4473,118-11.1-9.50.71,0131,0129630.2Netherlands TCE 11,00810,1049,921-8.2-1.8 2.213,30513,34212,365 3.0Norway TF 4,3774,3474,346-0.70.00.94,5224,9114,204 1.0Poland TF 14,97512,960
11,890
-13.5-8.3 2.610,59911,7689,011 2.2Portugal
TF 12,321..........10,14510,9439,650 2.3Russian Federation TF 20,60521,56619,420 4.7-10.0 4.29,44711,8199,297 2.3Spain TF 58,66657,19252,231-2.5-8.711.457,64561,62853,17712.9Sweden TCE 5,2244,7284,875-9.5 3.1 1.111,99712,49412,100 2.6Switzerland THS 8,4488,6088,294 1.9-3.7 1.812,18114,40813,945 3.4Turkey TF 22,24824,99425,50612.3 2.0 5.518,48721,95121,250 5.1Ukraine
TF 23,12225,39220,7419.8-18.3 4.54,5975,7683,5760.9United Kingdom
TF
30,871
30,142
28,033
-2.4
-7.0
6.1
38,602
36,028
30,038
7.3
International Tourist Arrivals International Tourism Receipts
Major destinations(1000)Change (%)Share (%)(US$ million)Share (%) Series1200720082009*08/0709*/082009*200720082009*2009*
Asia and the Pacific182,046184,044181,189 1.1-1.6100186,307208,934203,741100
Australia VF5,6445,5865,584-1.00.0 3.122,30824,75625,59412.6 Cambodia TF1,8732,0012,046 6.8 2.2 1.11,1351,2191,1850.6 China TF54,72053,04950,875-3.1-4.128.137,23340,84339,67519.5 Fiji TF5405835398.0-7.70.3497544.... Guam TF1,2251,1421,053-6.8-7.80.6........ Hong Kong (China)TF17,15417,32016,926 1.0-2.39.313,75415,30416,4638.1 India TF5,0825,2835,109 4.0-3.3 2.810,72911,83211,136 5.5 Indonesia TF5,5066,2346,32413.2 1.4 3.55,3467,3756,318 3.1 Iran TF2,2192,034..-8.3....1,6771,908.... Japan VF8,3478,3516,7900.0-18.7 3.79,33410,82110,305 5.1 Korea, Republic of VF6,4486,8917,818 6.913.4 4.36,1389,7749,442 4.6 Lao P,D,R,TF1,1421,2951,23913.4-4.30.72332762680.1 Macao (China)TF12,94210,61010,402n/a-2.0 5.713,07616,757.... Malaysia TF20,97322,05223,646 5.17.213.114,04415,27715,7727.8 Maldives TF676683656 1.0-4.00.46026645900.3 New Zealand VF2,4662,4592,458-0.30.0 1.45,4365,0124,398 2.2 Nepal TF527500510-5.0 1.90.31983363710.2 Pakistan TF840823855-2.0 3.90.52763162720.2 Philippines TF3,0923,1393,017 1.5-3.9 1.74,9332,4992,329 1.1 Singapore TF7,9577,7787,488-2.2-3.7 4.19,06610,7229,187 4.5 Sri Lanka TF494438448-11.2 2.10.23853423500.2 Taiwan (pr, of China)VF3,7163,8454,395 3.514.3 2.45,2135,9376,958 3.4 Thailand TF14,46414,58414,1450.8-3.07.816,66918,17315,9017.8 Vietnam VF4,2294,2363,7470.2-11.5 2.13,7503,9303,050 1.5 Source: World Tourism Organization (UNWTO) ?(Data as collected by UNWTO, August 2010)
International Tourist Arrivals International Tourism Receipts
Major destinations(1000)Change (%)Share (%)(US$ million)Share (%) Series1200720082009*08/0709*/082009*200720082009*2009*
Americas143,852147,830140,679 2.8-4.6100171,356188,145165,227100
Argentina TF4,5624,7004,329 3.0-7.9 3.14,3144,6463,916 2.4 Aruba TF7728278137.0-1.70.61,2561,4111,2950.8 Bahamas TF1,5281,4631,327-4.2-9.30.92,1872,1531,938 1.2 Barbados TF575568519-1.2-8.60.41,1891,1941,0960.7 Bolivia TF573594671 3.713.10.52922752790.2 Brazil TF5,0265,0504,8020.5-4.9 3.44,9535,7855,305 3.2 Canada TF17,93517,14215,771-4.4-8.011.315,56815,66813,7078.3 Chile TF2,5072,6992,7507.7 1.9 2.01,4781,6741,5680.9 Colombia TF2,1152,168.. 2.5....1,6691,8441,999 1.2 Costa Rica TF1,9802,0891,923 5.5-8.0 1.42,0262,2852,075 1.3 Cuba TF2,1192,3162,4059.3 3.8 1.72,1412,2582,080 1.3 Dominican Rp TF3,9803,9803,9920.00.3 2.84,0644,1664,065 2.5 Ecuador VF9371,0059687.2-3.70.76237426630.4 El Salvador TF1,3391,3851,091 3.5-21.20.84824253190.2 Guatemala TF1,4481,5271,392 5.4-8.8 1.01,0551,0688200.5 Honduras TF8318998708.2-3.30.65466196110.4 Jamaica TF1,7011,7671,831 3.9 3.6 1.31,9101,9761,938 1.2 Mexico TF21,37022,63721,454 5.9-5.215.312,85213,28911,275 6.8 Nicaragua TF8008589327.28.60.72552763460.2 Panama TF1,1031,2471,20013.0-3.70.91,1851,4081,4830.9 Paraguay TF416428439 3.0 2.60.31021091120.1 Peru TF1,9162,0582,1407.4 4.0 1.51,7231,9912,046 1.2 Puerto Rico TF3,6873,7163,5510.8-4.5 2.53,4143,5353,473 2.1 United States TF55,97957,93754,884 3.5-5.339.296,896109,97693,91756.8 Uruguay TF1,7521,9212,0559.7 6.9 1.58091,0511,3110.8 Venezuela TF771744..-3.5....8179157880.5
Source: World Tourism Organization (UNWTO) ?(Data as collected by UNWTO, August 2010)
International Tourist Arrivals International Tourism Receipts
Major destinations(1000)Change (%)Share (%)(US$ million)Share (%) Series1200720082009*08/0709*/082009*200720082009*2009*
Africa43,25044,34045,711 2.5 3.110029,56230,20728,865100 Algeria VF1,7431,7721,912 1.67.9 4.2219325.... Angola TF19529436651.124.30.8225285..
Botswana TF1,4551,5001,553 3.1 3.5 3.4546553422 1.5 Cape Verde TF267285287 6.70.70.6303350287 1.0 Ethiopia TF312330.. 5.8..176377..
Gambia TF143147142 2.9-3.50.38483..
Ghana TF58769880319.015.0 1.8908919968 3.3 Kenya TF1,6861,141..-32.3....972762807 2.8 Lesotho TF292285..-2.4....4634.... Madagascar TF3443751638.9-56.60.4269349280 1.0 Malawi TF735742.. 1.0....3643430.1 Mauritius TF907930871 2.6-6.4 1.91,2991,4491,117 3.9 Morocco TF7,4087,8798,341 6.4 5.918.37,1627,1686,55622.7 Mozambique TF7711,9152,386n/a22.3 5.21631901960.7 Namibia TF929931..0.2....434378361 1.2 Nigeria TF1,2121,313..8.3....213569602 2.1 Reunion TF381396422 4.2 6.40.9401449.... Rwanda VF710731699 3.0-4.4 1.51521861740.6 Senegal TF875..........531543.... Seychelles TF161159158-1.4-0.90.3285258.... South Africa TF9,0919,5927,012 5.5n/a15.48,7547,9257,54326.1 Sudan TF436441420 1.1-4.60.9262331299 1.0 Swaziland THS870754909-13.320.4 2.03219.... Tanzania TF692750..8.4....1,1991,2891,260 4.4 Tunisia TF6,7627,0496,901 4.2-2.115.12,5752,9532,7739.6 Uganda TF64284481731.5-3.2 1.8398498667 2.3 Zambia TF897812..-9.5....138146.... Zimbabwe VF2,5061,9562,014-22.0 3.0 4.4365294523 1.8
International Tourist Arrivals International Tourism Receipts
Major destinations(1000)Change (%)Share (%)(US$ million)Share (%) Series1200720082009*08/0709*/082009*200720082009*2009*
Middle East46,73255,61852,90419.0-4.910034,98339,65241,175100 Bahrain TF4,935..........1,1051,166.... Egypt TF10,61012,29611,91415.9-3.122.59,30310,98510,75526.1 Jordan TF3,4303,7293,7898.7 1.67.12,3112,9432,9117.1 Lebanon TF1,0171,3331,85131.038.9 3.55,2165,8196,77416.5 Oman TF1,1241,273..13.3....648804700 1.7 Palestine THS26438739646.6 2.20.7212269..0.7 Qatar TF9641,4051,65945.818.1 3.1281451790.4 Saudi Arabia TF11,53114,75710,89628.0-26.220.65,9685,9105,96414.5 Syrian Arab Republic TF4,1585,4306,09230.612.211.52,8843,150.... Untd Arab Emirates THS............6,0727,1627,35217.9 Yemen THS379404434 6.67.30.8425453496 1.2
International Tourist Arrivals Share Change Average annual
(million)(%)(%)growth (%) 19901995200020052006200720082009*2009*08/0709*/08'00-09*
World438533683802847901919880100 2.0-4.2 2.9 From:
Europe254.2308.1395.5450.9472.3499.5507.2481.054.7 1.5-5.2 2.2 Asia and the Pacific58.886.5114.0152.7163.9178.2181.2177.120.1 1.7-2.3 5.0 Americas99.3108.5130.9136.0142.6149.9151.0144.016.40.8-4.7 1.1 Middle East8.29.314.122.824.627.232.030.3 3.417.6-5.38.9 Africa9.811.615.122.024.225.526.426.7 3.0 3.5 1.1 6.5 Origin not specified17.88.813.117.519.421.021.321.1 2.4
Same region352.7428.4539.2634.6666.5705.5717.1687.378.1 1.6-4.2 2.7 Other regions77.695.6130.4149.7161.0174.8180.7171.819.5 3.4-4.9 3.1
International Tourism Local currencies Market Population Expenditure Rank Expenditure (US$ billion)change (%)share (%)2008per capita
20082009*08/0709*/082009*(million)(US$)
World9418521006,792125 1Germany91.081.2 2.0-5.99.582989
2United States79.773.2 4.4-8.18.6307238
3United Kingdom68.550.3 4.4-13.3 5.962814
4China36.243.721.420.9 ($) 5.1 1.33533
5France41.438.50.8-1.9 4.563615
6Italy30.827.9 4.9-4.3 3.360467
7Japan27.925.1-7.6-18.4 3.0128197
8Canada27.224.29.4-4.8 2.834717
9Russian Federation23.820.812.1-12.7 ($) 2.4141147
10Netherlands21.720.7 6.20.4 2.4161,255
Source: World Tourism Organization (UNWTO) ? (Data as collected by UNWTO, August 2010)
International Tourist Arrivals by Region (million)
International Tourist Arrivals by Region (million)
Average annual Share
Base Year Forecasts growth rate (%)(%)
1995201020201995-202019952020
Total5651,0061,561 4.1100100 Africa204777 5.5 3.6 5.0 Americas109190282 3.919.318.1 East Asia/Pacific81195397 6.514.425.4 Europe338527717 3.059.845.9 Middle East1236697.1 2.2 4.4 South Asia41119 6.20.7 1.2
Intraregional (a)4647911,183 3.882.175.8 Long-haul (b)101216378 5.417.924.2
Source: World Tourism Organization (UNWTO) ?