国经济管理国贸外文翻译外文文献英文文献国际化经
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国际化经营
工商企业日趋国际化，但他们中大多数不是出于战略上的选择，而是经历了一个缓慢的“循序渐进”的过程。有些公司开始被吸引到国际市场上来，是因为收到了找上门来的定单，在发现新的机会之后，通过一系列步骤走向国外建立生产广家。有些公司主动进行国际经营是为了对付寡头卖主垄断的威胁。还有些公司则是碰上了特殊机遇，通过在国外经营来开发资源供应，获得外国技术或提高生产效率。许多公司在成为全球性企业的某一阶段，都被生动地描绘成由一种特别关系网把不同国家各种各样的公司联系在一起的投资组合。
这些早期的经营措施，很难说是完整的全球战略的一部分。但是由于国际范围的竞争、国家控制措施和公司日渐意识到增效利益而产生压力时，越来越多的公司在制定全球战略，采用全球规划程序。全球战略是表示企业战略的一项计划，考虑到地理来源和地理机遇及限制，从其有限资源的地理分布中，最大限度地扩大选择的目标。
全球战略，除了包括公司如何进入新的市场、要拥有些什么和如何进行全球运作外，还包括制定规划、选择时机和确定公司的经营地点和资源。合理地制定全球战略，需要认真评估全球各种可选择的方案和每个方案涉及的风险。制订全球战略，决策者绝不要对任何国家充满盲目性，必须先考虑到世界市场及世界资源的分布，再考虑单独某一国家的市场和资源。全球战略旨在于在多国的基础上取得最大的效益，而不是把国际经营活动当作不同国家的业务组合。
需要有一个全球战略的基本原因，是多数产品和生产要素市场超越了国家的界限，但最终决定经营的竞争，并不局限在个别的地点和国家市场。因此，为了保持
具有竞争性，或者变为具有竞争性，大多数公司的战略范围必须包括国内外市场的威胁和机遇。如果国内竞争者的视野拓宽，规模扩大，而这家公司仍旧小规模经营，就会发现自己不能在研究或产品开发方面与他人并驾齐驱。即使国内竞争没有迅速扩展到其他市场，外国公司也会采取气势逼人的战略。当日本的公司大规模地打入欧美传统市场的时候，欧美许多产业的公司对这种竞争性的挑战大都毫无准备。凡在全球战略中没有包括日本人锐意争取的那些价格区段的汽车公司，立即在成本上处于不利地位。在摩托车工业中，把迅速增长的市场拱手让与日本竞争者的情况更为严重。很多著名的公司完全销声匿迹。
在美国市场上，取得成就会领先，所以美国公司过去在产品寿命的最初阶段不必
从全球的角度来考虑。由于美国人口众多、工资率高、可自由支配的购买力大，并且勇于创新，美国市场多年来对许多产品的容纳率和增长率，在世界上都是名列前茅。反过来看，美国以外的公司则从产品开发一开始，就需要进行全球通盘规划。采用先进技术的英国公司、，很可能发现美国的需求比英国的需求增长得快。如果把英国的需求拱手让与美国的竞争者，那么美国竞争者的销售额和经验很快会超过英国公司。现在美国的工资率和人均国民生产总值不再高出欧洲很多，也许轮到美国公司应该按照欧洲市场的需求来设计产品，因为在欧洲市场上销售这些产品，很可能会超过美国市场。
凡是由于未能选择最廉价的货源而在竞争中落后的公司，都暴露出缺乏全球战略思想。在其他一些情况下，企业也许已经获得世界市场的份额和廉价的货源，但是这是以财政优势或比其外国竞争者相对灵活为代价取得的。借助于需要变动和技术变革，较小的竞争者已经能够超过他们。
世界上国家很多，跨国公司必须要在选择市场时树立优势，根据市场进行战略评估和选择经营任务。必须决定战略评估是根据一个主要的单一市场，许多单一市
场，还是许多市场中的某些部分进行的。这家公司还要决定为负责贯彻这一战略评估如何进行组织，是由总部来进行，由多国委员会来进行，还是由本国的公司来进行,
单一主要市场方法，也叫做中心市场方法。在这种方法中，公司根据一国市场选择经营任务，建立营销组合，以后再扩展到其他国家的市场。这一方法减少决策问题，由于地域扩展的边际成本低，还可以带来高利润。但是公司应该选择哪一个为中心市场呢,通常公司从国内市场开始，但是这不一定是最好的选择。一些日本和欧洲公司，已经为某些有选择的产品选择了收入高和要求高的美国市场。美国的市场巨大，有利也有弊。许多欧洲人对在这样巨大的市场上进行通讯和协调工作所需要的代价望而却步，因此不敢把首先在美国市场上进行生产作为其世界产品战略的一部分。
多元市场方法意味着高度的分散。如果当地情况特殊，需要比如化肥和农药之类的某些特殊商品，大规模经济生产并不重要，公司的竞争优势取决于生产能力而不取决于先进的产品设计等，那么在这些情况下，多元市场方法也许是最好的战略。比如对像铝锭之类的工业产品，产品的使用方式、顾客的态度和目标客户团体等市场特点，可能在许多国家都大致相似，因此最佳战略可能是集中开发更经济的生产过程，形成具有竞争力的成本优势。
在细分市场方法中，企业要在国内市场中认准那些在境外能够受到不同对待从而
获利的细分市场。有些细分市场很小，在任何一个国家都没有充足的理由使单一国家的企业开发适宜的产品或为开发市场进行必要的投资。然而，在世界范围内或在若干国家之中，为这一细分市场付出这样的代价则完全是正当的。
归根结底，全球战略的制订是由管理人员的全球经营思路决定的。全球战略的设计和实施，要求总公司和子公司的管理人员，都要遵循同一全球策略，既不能视
子公司为只是跟着总部指挥棒转的附属机构，也不能视为是独立的城邦，而要看作是整体的一部分，无论从全球目标还是从当地的目标来说，都要如此。全系统的每一部分都发挥各自的特长，做出各自的独特贡献。这种方法通常被称为“地心说”，是总公司和子公司齐心协力制订出全球的统一标准，但根据各地情况允许统一标准略有差异，并据此做出重大决策。但是，地心说要求对子公司的管理人员实行奖励制度，鼓励他们为全球目标努力，而不只是仅仅为了达到本国的目标。
在国际化的企业中，总公司对子公司的定位一般有三种类型:(重视本国的)民族中心主义型、(重视所在国的)多中心型和(重视全世界的)地球中心型。
民族中心主义态度的特点可以归纳为:“我们本国人比总公司和子公司中的任何外国人都优越、可靠和值得信任。”在这样的公司里，工作标准和决策规则一般要根据本国的标准。民族中心主义是和全球战略背道而驰的，因为这种方法缺少良好的反馈，并且熟悉经营地区当地情况的管理人员的经验和看法在制定决策中得不到适当的重视。
多中心的公司走向另一个极端，认为当地人对情况最为熟悉，他们的想法对公司总是最有利，跨国公司在所在国开设的企业在特色和做法上部应该尽量当地化。这类公司更像是一个半独立的子公司的联合体。多中心的管理政策可能会牺牲跨国经营的大部分统一和增效利益。多中心主义的代价是重复劳动和对本国经验不能有效利用所造成的浪费。这种方法的优点是能够充分利用当地的资源和人力，而付出的代价是牺牲全球的增长和效率。
地心主义也有代价，大部分是通讯旅行费用，由于想要对人员进行全球目标的教育和取得共识而在决策上花费的时间，以及有一个相当大的总部官僚机构所花的费用。但是这些代价的回报却是整个企业更加客观的经营，利用整个世界的资源，提高地方公司的管理水平，对全球目标更多的责任感，以及最后，但并非最不重要
的一点是利润。当然，全球型企业的成功取决于它是否有足够的全球型的管理人员。
本文摘至:Richard. E. Caves., Management and Administration,
Macmillan Press Ltd., 2005
Going International
Business enterprises have become increasingly international but most of them go international by a process of creeping "incremental-ism" rather than by strategy choice. Some firms are first attracted to
foreign markets by unsolicited export orders and, after discovering new opportunities, move through a series of stages to the establishment of foreign production facilities. Other firms initiate international activities in response to threats to an oligopoly position. Still others respond to specific opportunities for developing supplies of resources, acquiring foreign technology, or achieving greater production efficiency through foreign operations. And at some stage of becoming a global enterprise, many firms could be best characterized as a portfolio of diverse and separate country companies tied together by a network of ad hoc relationships.
Rarely are these early moves part of a comprehensive global strategy. But as pressures arise from competition in an international scale and from country control programs, and as firms become increasingly aware of synergistic benefits, more and more are building global strategies and adopting global planning procedures. A global strategy is a plan expressing an enterprise's strategy for maximizing its chosen objectives
through geographical allocation of its limited resources, taking into account competition from whatever geographical source and the geographical opportunities and constraints.
A global strategy encompasses the planning, timing, and location of a firm's activities and resources as well as its strategies for how it will enter new markets, what it will own, and how it will manage the global operation. The construction of a global strategy on a rational basis requires a careful assessment of the global alternatives and the risks involved for each. To build a global strategy, the decision maker must be free of any national blinders and consider world markets and world resource locations and now simply the markets or resources of a particular country in isolation. A global strategy aims at maximizing results on a multinational basis rather than treating international activities as a
portfolio of separate country business.
The basic reasons for having a global strategy are that most product and factor markets extend beyond the boundaries of a single country and the competition that ultimately determines performance is not constrained to individual locations and country markets. To remain competitive, or to become competitive, the strategy horizon for most firms must, therefore, encompass threats and opportunities of both domestic and foreign origin. If its domestic competitors extend their horizons to include a broader scale base, the firm could find itself unable to maintain the same pace of research or product development
given its smaller scales base. Even where domestic competition is not moving rapidly to other markets, foreign firms may be developing strategies that pose a threat. European and U. S. firms in a number of industries were largely unprepared for the competitive challenge when
the Japanese firms broke into their traditional markets x>n a
significant scale. Automotive firms that had failed to build global coverage in the price segments the Japanese attacked were at an intermediate cost disadvantage. In the motorcycle industry the effects
of leaving rapidly growing markets to Japanese competitors were even more dramatic. Many well-known firms disappeared completely.
Many U. S. firms did not need in the past to think globally at the early stages of a product's life because leadership coincided with achievement in the U. S. market. With its large population, high-wage rates, high discretionary spending power, and high propensity to innovate, the U-S. market was for many years the leader in adoption and growth rates for many products. Conversely, firms outside the United States had more need to plan globally from the beginning of any product development. A U. K. firm introducing a technological advance was likely to find that U. S. demand grew more rapidly than U. K. demand. If U. K. demand was left to U. S. competitors, the sales and experience of U. S. competitors soon outpaced that of the U. K. firm. Now that U. S. wage rates and per capita GNP no longer have such a lead over Europe, perhaps, U. S. firms in their turn should be designing products against European markets that might lead the United States in adoption of those products.
Absence of global thinking also shows up where firms have been left behind in the competitive race because they failed to tap the cheapest sources of supply. In still other cases, firms may have achieved global market share and cheapest supplies, but at the expense of their
financial strength or flexibility relative to foreign competitors. Assisted by
a fluctuation in demand or technological changes, smaller
competitors have been able to overtake them.
Since there are so many countries in the world, the multinational firm must establish priorities for selecting those markets against which it will make this strategic evaluation and choice of its business mission. It must decide whether strategic evaluation is carried out against one major single market, many single markets, or some segments of many markets. It must also decide how it is going to organize the responsibility for carrying through this strategic assessment. Will it be done by central headquarters, by multinational committees, or by national units?
In the major single market, or central market, approach, the firm selects its mission based on one national market and establishes a marketing mix, and later expands to other national markets. This approach reduces decision problems and can bring high profits because of the low marginal cost of geographic extensions. But which central market should the firm choose? Normally, the firm begins with its home market, but this may not be the best choice. Some Japanese and European firms
have selected the high-income, sophisticated U. S. market for selected product lines. The sizes of the U. S. market have both advantages and disadvantages. Many Europeans see the cost of communications and coordination efforts in such a large market as a deterrent to producing products first in the United States as part of their world product strategy.
The multiple market approach implies a high degree of decentralization. It may be the best strategy in situations where special local conditions require particular products, such as
fertilizers and pesticides, where economies of large-scale production are not important, and where the firm's competitive advantage depends upon capabilities other than advanced product design. In the case of an industrial product such as aluminum ingots, for example, the market characteristics such as product usage patterns, customer attitudes, and target customer groups may be quite similar for many countries, and the best strategy may be to focus on developing a more economical production process to bring a competitive cost advantage.
In the market segment approach, the firm identifies segments of national markets that could profitably be given separate treatment across national boundaries. Small market segments in individual countries may be insufficient for any one country unit to justify development of an appropriate product or to make the necessary investment in market development. World-wide or for a number of countries, however, such a segment may readily justify the expense.
In the last analysis, developing a global strategy depends upon the way executives think about doing business around the world. The design and implementation of a global strategy require that managers in both headquarters and subsidiaries follow a worldwide approach which considers subsidiaries as neither satellites nor independent city-states but as parts of a whole, the focus of which is on worldwide as well as local objectives. And each part of the system makes its unique contribution with its unique competence. This approach, which has been popularized as "egocentrism", involves collaboration between
subsidiaries and headquarters to establish universal standards and permissible local variations on the basis of which key decisions are made. However, egocentrism requires a reward system for subsidiary a manager that motivates them to work for worldwide goals and not just to defend country objectives.
In international enterprises, there are three general types of headquarters' orientation toward subsidiaries; ethnocentric (home-country oriented), polycentric (or host-country oriented) , and geocentric (world oriented).
The ethnocentric attitude can be characterized as: "We, the home-country nationals, are superior to, more trustworthy than, and more reliable than any foreigners in headquarters or the subsidiaries.” In such firms, performance criteria and decision rules are generally based on home-country standards. Ethnocentrism works against a global strategy because of a lack of good feed back and because the experience and views
of managers familiar with local conditions in the areas of operation do not carry appropriate weight in decision making.
Polycentric firms go to the other extreme by assuming that local people always know what is best for them and that the unit of the multinational enterprise located in a host country should be as local in identity and behavior as possible. A polycentric firm is more akin to a confederation of quasi-independent subsidiaries. A polycentric management philosophy is likely to sacrifice most of the unification and synergistic benefits of multinational operation. The costs of polycentrism are the waste due to duplication of effort and inefficient use of home-country experience. The approach has the advantage of making intensive use of local resources and personnel but at the
cost of global growth and efficiency.
Egocentrism also has costs, largely-related to communication and travel expense, time spent in decision making because of the desire to educate personnel about global objectives and to secure consensus, and the expense of a relatively large headquarters bureaucracy. But the payoffs are a more objective total enterprise performance, worldwide utilization of resources, improvement of local company management, a greater sense of commitment to worldwide goals, and, last but not least, more profit. A globally oriented enterprise, of course, depends on having an adequate supply of managers who are globally oriented.
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教师签名: 2009年3月12日
An Analysis of Working Capital Management Results Across Industries Greg Filbeck. Schweser Study Program Thomas M. Krueger. University of Wisconsin-La Crosse Abstract Firms are able to reduce financing costs and/or increase the funds available for expansion by minimizing the amount of funds tied up in current assets. We provide insights into the performance of surveyed firms across key components of working capital management by using the CFO magazine’s annual Working Capital Management Survey. We discover that significant differences exist between industries in working capital measures across time. In addition. we discover that these measures for working capital change significantly within industries across time. Introduction The importance of efficient working capital management is indisputable. Working capital is the difference between resources in cash or readily convertible into cash (Current Assets) and organizational commitments for which cash will soon be required (Current Liabilities). The objective of working capital management is to maintain the optimum balance of each of the working capital components. Business viability relies on the ability to effectively manage receivables. inventory. and payables. Firms are able to reduce financing costs and/or increase the funds available for expansion by minimizing the amount of funds tied up in current assets. Much managerial effort is expended in bringing non-optimal levels of current assets and liabilities back toward optimal levels. An optimal level would be one in which a balance is achieved between risk and efficiency. A recent example of business attempting to maximize working capital management is the recurrent attention being given to the application of Six Sigma? methodology. Six Sigma? methodologies help companies measure and ensure quality in all areas of the enterprise. When used to identify and rectify discrepancies. inefficiencies and erroneous transactions in the financial supply chain. Six Sigma? reduces Days Sales Outstanding (DSO). accelerates the payment cycle. improves customer satisfaction and reduces the necessary amount and cost of working capital needs. There appear to be many success stories. including Jennifer Towne’s (2002) report of a 15 percent decrease in days that sales are outstanding. resulting in an increased cash flow of approximately $2 million at Thibodaux Regional Medical Center. Furthermore. bad debts declined from $3.4 million to $600.000. However. Waxer’s (2003) study of multiple firms employing Six Sigma? finds that it is really a “get rich slow” technique with a rate of return hovering in the 1.2 – 4.5 percent range. Even in a business using Six Sigma? methodology. an “optimal” level of working capital management needs to be identified. Even in a business using Six Sigma? methodology. an “optimal” level of working capital management needs to be identified. Industry factors may impact firm
中等分辨率制备分离的 快速色谱技术 W. Clark Still,* Michael K a h n , and Abhijit Mitra Departm(7nt o/ Chemistry, Columbia Uniuersity,1Veu York, Neu; York 10027 ReceiLied January 26, 1978 我们希望找到一种简单的吸附色谱技术用于有机化合物的常规净化。这种技术是适于传统的有机物大规模制备分离，该技术需使用长柱色谱法。尽管这种技术得到的效果非常好，但是其需要消耗大量的时间，并且由于频带拖尾经常出现低复原率。当分离的样本剂量大于1或者2g时，这些问题显得更加突出。近年来，几种制备系统已经进行了改进，能将分离时间减少到1-3h，并允许各成分的分辨率ΔR f≥（使用薄层色谱分析进行分析）。在这些方法中，在我们的实验室中，媒介压力色谱法1和短柱色谱法2是最成功的。最近，我们发现一种可以将分离速度大幅度提升的技术，可用于反应产物的常规提纯，我们将这种技术称为急骤色谱法。虽然这种技术的分辨率只是中等（ΔR f≥），而且构建这个系统花费非常低，并且能在10-15min内分离重量在的样本。4 急骤色谱法是以空气压力驱动的混合介质压力以及短柱色谱法为基础，专门针对快速分离，介质压力以及短柱色谱已经进行了优化。优化实验是在一组标准条件5下进行的，优化实验使用苯甲醇作为样本，放在一个20mm*5in.的硅胶柱60内，使用Tracor 970紫外检测器监测圆柱的输出。分辨率通过持续时间（r）和峰宽（w,w/2）的比率进行测定的（Figure 1），结果如图2-4所示，图2-4分别放映分辨率随着硅胶颗粒大小、洗脱液流速和样本大小的变化。
文献出处：Borkar S, Koranne S. Study of Service Quality Management in Hotel Industry [J]. Pacific Business Review International, 2014, 6(9): 21-25. 原文 Study of Service Quality Management in Hotel Industry Borkar; Sameer Abstract It is an attempt to understand the role of quality improvement process in hospitality industry and effectiveness in making it sustainable business enterprise. It is a survey of the presently adopted quality management tools which are making the hotels operations better focused and reliable and meet the customer expectations. Descriptive research design is used to know the parameters of service quality management in hospitality industry. Exploratory research design is undertaken to dig out the service quality management practices and its effectiveness. Data analysis is done and presented; hypothesis is tested against the collected data. Since the industry continuously tries to improve upon their services to meet the levels of customer satisfaction; Study presents tools for continuous improvement process and how it benefits all the stake holders. It can be inferred from the study that the hotel implement continuous improvement process and quality management tools to remain competitive in the market. The study involves hotels of highly competitive market with limited number of respondents. This limits the study to hotel industry and has scope of including other hospitality service providers as well. Keywords:Customer Satisfaction, Perception, Performance Measurement, Continuous, Improvement Process. Introduction It has brought paradigm shifts in the operations of hospitality industry. The overall perspective of the industry is changed due to introduction of new techniques
零售企业营销策略中英文对照外文翻译文献(文档含英文原文和中文翻译)
译文： 零售企业的营销策略 Philip Kotlor 今天的零售商为了招徕和挽留顾客，急欲寻找新的营销策略。过去，他们挽留顾客的方法是销售特别的或独特的花色品种，提供比竞争对手更多更好的服务提供商店信用卡是顾客能赊购商品。可是，现在这一切都已变得面目全非了。现在，诸如卡尔文·克连，依佐和李维等全国性品牌，不仅在大多数百货公司及其专营店可以看到，并且也可以在大型综合商场和折扣商店可以买到。全国性品牌的生产商为全力扩大销售量，它们将贴有品牌的商品到处销售。结果是零售商店的面貌越来越相似。 在服务项目上的分工差异在逐渐缩小。许多百货公司削减了服务项目，而许多折扣商店却增加了服务项目。顾客变成了精明的采购员，对价格更加敏感。他们看不出有什么道理要为相同的品牌付出更多的钱，特别是当服务的差别不大或微不足道时。由于银行信用卡越来越被所有的商家接受，他们觉得不必从每个商店赊购商品。 百货商店面对着日益增加的价格的折扣店和专业商店的竞争，准备东山再起。历史上居于市中心的许多商店在郊区购物中心开设分店，那里有宽敞的停车场，购买者来自人口增长较快并且有较高收入的地区。其他一些则对其商店形式进行改变，有些则试用邮购盒电话订货的方法。超级市场面对的是超级商店的竞争，它们开始扩大店面，经营大量的品种繁多的商品和提高设备等级，超级市场还增加了它们的促销预算，大量转向私人品牌，从而增加盈利。 现在，我们讨论零售商在目标市场、产品品种和采办、服务以及商店气氛、定价、促销和销售地点等方面的营销策略。 一、目标市场 零售商最重要的决策时确定目标市场。当确定目标市场并且勾勒出轮廓时，零售商才能对产品分配、商店装饰、广告词和广告媒体、价格水平等作出一致的决定。如沃尔玛的目标市场相当明确：
期末论文 院系 专业班级 学号 学生姓名 成绩评定
管理原则 也许在那些关于管理者这门学科的书中有许多关于管理的定义。许多定义是相对扼要和简单化的。一位早期的学者将它定义为“清楚地知道你想让人们去做什么，然后看着他们以最好最廉价的方式去完成它”。管理实际上是一个非常复杂的过程——远远比那些定义让我们知道的要复杂得多。因此，我们要建立一种管理的定义，从而能更好地了解这过程的实质。 管理是在一定的环境条件下通过对人员技术和资金等资源的利用和协调去设立和完成某一个组织目标的过程。这个过程有若干个核心包括计划和决策，组织，人员，领导，管理和控制。所有从事于这些工作的负责人在更大或更小的程度上都依赖于他们所承担的特殊的责任。当谈论管理的定义时，我们不应该忽略管理的原则。 管理的最基本原则在文明诞生时就存在了。当人们第一次开始群居生活和首次提高他们的生活质量时它就存在了。2500年前，巴比伦国王尼布甲尼撒二世决定把他的沙漠王国变成绿洲去取悦他的妻子。在公元前6世纪，尼布甲尼撒二世耗尽了国家财政部的金钱，雇佣劳动者和技术人员利用有限的资源建造一个宫殿，建造了完善的管网系统，把当地河流的水输送到皇宫里。当工程完成后，他在平台上种植漂亮稀有的花草树木。巴比伦的空中花园改变了这座城市。 尼布甲尼撒二世制定了一个目标。他要把沙漠中的主要城市变成绿洲。他利用和协调人员，技术和金钱去完成这一目标。他从王室金库中获得的资金去雇佣民工和技师并从附近地区购买材料。他在这种只能提供原始水管装置，建筑技术以及只能从茫茫沙漠中取得有限的材料的环境下完成了目标。最终，每个人在这个工程商所付出的努力创造了世界七大奇观之一。 2500年前，人们完成某项巨大的任务所运用的管理过程与如今运用的基本原理相似，管理者在执行这个过程是将它分成了5个部分。 这篇文章的主旨在于表达有关管理过程的一些观点和如何将它运用到我们所面临的不同的情况中去。你们所要学习的管理原则是指指导管理者的宗旨，原则或者是组织规范。他们会提供一个行动框架，为了有效的使用他们，一个人必须培养和使用技能的决策。理智决策是识别某个问题或机会，找到可行的方法去处理它并选择最好的方法的过程。因此，决策是最重要的管理活动。管理者必须决定去实施管理的每个功能以及每种情况所需要采取的相应的原则。 在这一点上，我们对于管理必须有两点最基本的理解。首先，在特定的环境下运用各种资源设立完成目标。第二，为了确保组织的成功，组织者必须满足他的技术要求，行政要求和责任制度。尽管这听起来很简单，但这两个原则却经过了几个世纪的发展才形成的。之后将要提到的所有原则都是随着时间的推移从各种来源中汲取的。一些原则来源于各人的直觉，然而其他的则反映了组织中那些成功企业家，著名商业巨子或者是富有创新精神的工作者的经验。直到十九世纪，直觉和经验仍是管理原则的基本来源 尽管本能和直觉曾经是商业管理的基础，但现在创业者创立新的企业经常以他们的直觉进行管理。在十九世纪70年代至80年代的电脑产业中，对技术很精通，但对管理知之甚少的企业家成立了数以百计的硬件和软件公司，一些存活下来，更多的则不是。许多公司开始发展得好是得益于创
New technique of the computer network Abstract The 21 century is an ages of the information economy, being the computer network technique of representative techniques this ages, will be at very fast speed develop soon in continuously creatively, and will go deep into the people's work, life and study. Therefore, control this technique and then seem to be more to deliver the importance. Now I mainly introduce the new technique of a few networks in actuality live of application. keywords Internet Network System Digital Certificates Grid Storage 1. Foreword Internet turns 36, still a work in progress Thirty-six years after computer scientists at UCLA linked two bulky computers using a 15-foot gray cable, testing a new way for exchanging data over networks, what would ultimately become the Internet remains a work in progress. University researchers are experimenting with ways to increase its capacity and speed. Programmers are trying to imbue Web pages with intelligence. And work is underway to re-engineer the network to reduce Spam (junk mail) and security troubles. All the while threats loom: Critics warn that commercial, legal and political pressures could hinder the types of innovations that made the Internet what it is today. Stephen Crocker and Vinton Cerf were among the graduate students who joined UCLA professor Len Klein rock in an engineering lab on Sept. 2, 1969, as bits of meaningless test data flowed silently between the two computers. By January, three other "nodes" joined the fledgling network.
互利共赢的供应商质量控制 前言 近年来，随着对供应链的重视，供应商管理正逐渐成为企业和学术界的关注对象，IS0９000族标准以及QS 9０00标准都对供应商的管理提出了相应的要求，与供应商管理有关的研究成果正逐渐增多，一些软件巨头也推出了供应商关系管理的软件，但是在这些研究成果和应用软件中，涉及到的供应商质量控制的内容只是一些最基本的要求，而供应商质量控制恰恰是供应商管理的最基本、最重要的内容。另一方而，质量管理界对质量控制的研究取得了大量的成果，遗憾的是这些成果大多依然局限于企业的内部控制，仅仅研究从企业内部各环节如何改善产品的质量，而基于供应链的角度来研究质量控制的成果尚不多见。因此，系统地研究经济全球化形势下供应商质量控制的理论与方法，将有助于推动我国企业产品质量的快速提高和供应链竞争优势的形成与巩固。 1、质量与企业共存 质量一直是一个随着时代的变化而不断变化的概念,人们对质量的认识也往往因关注点不同而有所不同。如，早在1908年，通用汽车公司的工程师们在皇家汽车俱乐部会员们的面前拆解了3辆凯迪拉克轿车，并把这些零件混在一起,而后从中选择零件重新组装成车，然后驾车绝尘而去。这令在场的会员极为震惊，认为凯迪拉克车质量之高令人惊叹。显然在当时，汽车零件具有互换性是一种了不起的质量特性,这也是福特公司的Ｎ型车和T型车取得辉煌成功的重要原因.时至今日，即使农用三轮车的零部件也具有极高的互换性，零部件的标准化和互换性已经是理所当然的事情，不再是吸引顾客的重要质量特性.可见质量的内涵是不断变化的.那么究竟什么是质量呢？ （１)市场竟争就是企业间对“顾客”的争夺，在日益激烈的“顾客"争夺战中，质量、价格、交付（交付日期、方式和手段）和服务是企业常用的四个法宝，其中质量是根本，离开质量其他三项将变得毫无意义，因此可以说质量己成为市场竞争的焦点.它反映了产品是否能够反映顾客需求、能否满足顾客需求，从面决定了产品的市场前途。有鉴于此，质量己成为一项全球性运动,世界上所有优秀企业无一不把质量作为企业战略的关键内容，从战略的角度来规划质量。 （2）对于企业经营者来说,认识到质量对企业的重要意义只是经营企业的第一步,重要的是如何利用科学的方法来保证产品和服务的质量，使顾客满意，来保证过程和工作的质量来获互利共炭的供应商质量控制得良好的业绩。 众所周知,企业管理是社会生产力发展到一定程度的历史产物,质量管理作为企业管理的组成部分,同样也是社会发展的客观要求，特别是顾客处于主导地位的今天,要使顾客满意，就必须有过硬的产品质量和服务质量，这就要求企业积极推行先进的质量管理理论与方法，不断进行质量管理创新. ２、企业与供应商质量控制 随着生产社会化的不断发展，企业的生产活动分工越来越细,专业化程度越来越强，促使生产技术水平越来越高,产品质量得到大幅度改善。通常，某一产品不可能由一个企业从最初的原材料开始加工直至形成顾客最终使用的产品，往往是通过多个企业分工协作来完成.另外，先进生产方式的广泛应用,如准时生产、敏捷制造、零库存等，使企业与供应商的关系愈加紧密，企业与供应商的关系也由单纯的买卖关系向互利共底的合作关系演变。 ISO 900０族标准自1987年诞生以来受到了世界各国的一致追捧,全球约５0多万家企业通过ISO90０1质量管理体系认证足以说明这套管理标准在引领国际管理潮流方面的巨大成功。在备受企业欢迎的新版标准ＩSO9000：2０00中，互利的供应商关系被作为八项质量管理原则之一，充分体现了供应商关系管理在企业经营实践中的作用和价值。企业要贯彻这一原则,就必须
顾客满意策略与顾客满意营销 原文来源：《Marketing Customer Satisfaction 》自20世纪八十年代末以来, 顾客满意战略已日益成为各国企业占有更多的顾客份额, 获得竞争优势的整体经营手段。 一、顾客满意策略是现代企业获得顾客“货币选票”的法宝随着时代的变迁, 社会物质财富的极大充裕, 顾客中的主体———消费者的需求也先后跨越了物质缺乏的时代、追求数量的时代、追求品质的时代, 到了20世纪八十年代末进入了情感消费时代。在我国, 随着经济的高速发展,我们也已迅速跨越了物质缺乏时代、追求数量的时代乃至追求品质的时代, 到今天也逐步迈进情感消费时代。在情感消费时代, 各企业的同类产品早已达到同时、同质、同能、同价, 消费者追求的已不再是质量、功能和价格, 而是舒适、便利、安全、安心、速度、跃动、环保、清洁、愉快、有趣等,消费者日益关注的是产品能否为自己的生活带来活力、充实、舒适、美感和精神文化品位, 以及超越消费者期望值的售前、售中、售后服务和咨询。也就是说, 今天人们所追求的是具有“心的满足感和充实感”的商品, 是高附加值的商品和服务,追求价值观和意识多元化、个性化和无形的满足感的时代已经来临。 与消费者价值追求变化相适应的企业间的竞争, 也由产品竞争、价格竞争、技术竞争、广告竞争、品牌竞争发展到现今的形象竞争、信誉竞争、文化竞争和服务竞争, 即顾客满意竞争。这种竞争是企业在广角度、宽领域的时空范围内展开的高层次、体现综合实力的竞争。它包括组织创新力、技术创新力、管理创新力、产业预见力、产品研发力、员工向心力、服务顾客力、顾客亲和力、同行认同力、社会贡献力、公关传播沟通力、企业文化推动力、环境适应力等等。这些综合形象力和如何合成综合持久的竞争力, 这就是CSft略所要解决的问题。CS寸代,企业不再以“自己为中心”,而是以“顾客为中心”；“顾客为尊”、“顾客满意”不再是流于形式的口号, 而是以实实在在的行动为基础的企业经营的一门新哲学。企业不再以质量达标, 自己满意为经营理念, 而是以顾客满意, 赢得顾客高忠诚度为经营理念。企业经营策略的焦点不再以争取或保持市场占有率为主, 而是以争取顾客满意为经营理念。因此, 营销策略的重心不再放在竞争对手身上而是放在顾客身上, 放在顾客现实的、潜在的需求上。当企业提供的产品和服务达到了顾客事先的期望值, 顾客就基本满意；如果远远超越顾客的期望值, 且远远高于其他同行, 顾客才真正满意；如果企业能不断地或长久地令顾客满意, 顾客就会忠诚。忠诚的顾客不仅会经常性地重复购买, 还会购买企业其它相关的产品或服务；忠诚的顾客不仅会积极向别人推荐他所买的产品, 而且对企业竞争者的促销活动具有免疫能力一个不满意的顾客会将不满意告诉16-20个人, 而每一个被告知者会再传播给12-15个人。这样, 一个不满意者会影响到二、三百人。在互联网普及的今天, 其影响则更大。据美国汽车业的调查, 一个满意者会引发8笔潜在的生意, 其中至少有一笔会成交。而另一项调查表明, 企业每增加5%的忠诚顾客, 利润就会增长25%-95%。一个企业的80%的利润来自20%的忠诚顾客；而获取一个新顾客的成本是维持一个老顾客成本的6倍。所以,美国著名学者唐?佩 珀斯指出: 决定一个企业成功与否的关键不是市场份额, 而是在于顾客份额。 于是, 企业纷纷通过广泛细致的市场调研、与消费者直接接触、顾客信息反馈等方式来了解顾客在各方面的现实需求和潜在需求。依靠对企业满意忠诚的销售、服务人员, 定期、定量地对顾客满意度进行综合测定, 以便准确地把握企业经营中与“顾客满意” 目标的差距及其重点领域, 从而进一步改善企业的经营活动。依靠高亲和力的企业文化、高效率的人文管理和全员共同努力, 不断地向顾客提供高附加值的产品, 高水准的亲情般的服
A FIELD STUDY:SMALL MANUFACTURING COMPANIES In this section, the implementation of the proposed Integrated ABC-EVA System at two small manufacturing companies is presented. The managers of the companies wished for their company names to remain anonymous. T herefore, they will be referred to as “Company X” and “Company Y” from here on. Prior to the field study, both companies were using traditional costing systems. The overhead was allocated to product lines based on direct labor hours. In both companies, managers felt that their traditional costing systems were not able to provide reliable cost information. 1 Company X Company X, located in Pittsburgh, Pennsylvania, was a small manufacturing company with approximately 30 employees. Company X’s main products l ines were Overlays、Membranes、Laser、Roll Labels and N’Caps. In the mid 1990’s, a group of investors purchased the company from the previous owner-manager who had retired. At the time of the study, the company was managed by its former vice-president, who was supported by a three-person management group. Investors were primarily concerned with financial performance rather than daily decision-making. The management group was very eager to participate in the field study for two reasons. First, the management was under pressure from their new investors who were not satisfied with the current return from existing product lines; Second, management was trying to identify the most lucrative product line in order to initiate a marketing campaign with the biggest impact on overall profits. 2 Company Y Company Y, also located in Pittsburgh, Pennsylvania, was owned and managed by three owner-managers who bought the company from a large corporation in the mid 1990’s, Company Y employed approximately 40 people. The majority of this compa ny’s business was in the area of manufacturing electrical devices and their main product lines were Motors and Motor Parts、Breakers、and Control Parts. Company Y sold its products in the domestic market as well as abroad. A portion of the company’s output was sold directly to end-users, while the remainder was sold with the help of independent distributors. The management of Company Y was
英文翻译 A comprehensive overview of substations Along with the economic development and the modern industry developments of quick rising, the design of the power supply system become more and more completely and system. Because the quickly increase electricity of factories, it also increases seriously to the dependable index of the economic condition, power supply in quantity. Therefore they need the higher and more perfect request to the power supply. Whether Design reasonable, not only affect directly the base investment and circulate the expenses with have the metal depletion in colour metal, but also will reflect the dependable in power supply and the safe in many facts. In a word, it is close with the economic performance and the safety of the people. The substation is an importance part of the electric power system, it is consisted of the electric appliances equipments and the Transmission and the Distribution. It obtains the electric power from the electric power system, through its function of transformation and assign, transport and safety. Then transport the power to every place with safe, dependable, and economical. As an important part of power’s transport and control, the transformer substation must change the mode of the traditional design and control, then can adapt to the modern electric power system, the development of modern industry and the of trend of the society life. Electric power industry is one of the foundations of national industry and national economic development to industry, it is a coal, oil, natural gas, hydropower, nuclear power, wind power and other energy conversion into electrical energy of the secondary energy industry, it for the other departments of the national economy fast and stable development of the provision of adequate power, and its level of development is a reflection of the country's economic development an important indicator of the level. As the power in the industry and the importance of the national economy, electricity transmission and distribution of electric energy used in these areas is an indispensable component.。Therefore, power transmission and distribution is critical. Substation is to enable superior power plant power plants or power after adjustments to the lower load of books is an important part of power transmission. Operation of its functions, the capacity of a direct impact on the size of the lower load power, thereby affecting the industrial production and power consumption.Substation system if a link failure, the system will protect the part of action. May result in power outages and so on, to the production and living a great disadvantage. Therefore, the substation in the electric power system for the protection of electricity reliability,
关于企业质量管理文献综述 摘要：随着新世纪的到来，特别是我国加入WTO后，中国将进一步融入世界经济的主流，质量将成为我国广大企业抓住机遇、迎接严峻挑战的关键。要拓展海外市场，必须靠有竞争力的质量；要保护国内的市场，不再有高关税和政府的过渡保护，也要靠质量的较量。随着科学技术的进步，质量管理的理论和方法有了更大发展。本文综合了质量管理的发展历程，并简要评价，提出看法，以便为企业的质量管理和理论研究提供参考。 关键词：质量管理、管理改进 21世纪是质量的世纪”。随着经济全球化和信息革命的迅猛发展，竞争日益加剧。在“数量”问题已解决的今天，人们将越来越追求和依赖于高质量的产品和服务，而且质量的领域不断拓宽，生活的质量、环境的质量、文化的质量、经济增长的质量更加受到全社会的关注。质量已成为竞争的焦点，不仅关系到企业的生存发展，而且影响到国家经济实力的增强和民族的形象。质量已成为全球经济发展战略的核心问题。 一、质量管理理论的回顾 （一）、质量管理的发展阶段 （1）质量检验阶段（20世纪20-30年代） 生产力迅猛发展，生产过程分工细化、日益复杂，许多美国企业按照泰勒的管理模式，纷纷设立检验部门，使检验与生产分离开来，其最大特点为“事后把关”。（2）统计质量阶段（20世纪40-50年代） 早在20世纪20年代，美国贝尔实验室工程师休哈特就提出“控制与预防缺陷”的概念。主要是利用数理统计原理，预防产生废品并检验产品质量，在方式上由专业质量控制工程师和技术人员承担。但这种方法只是保证生产过程中的产品质量，而不能提高产品本身的质量。 （3）全面质量管理阶段（20世纪60年代至今） 美国的费根堡姆提出，“全面质量是为了能够在最经济的水平上，并考虑到充分满足顾客要求的条件下进行生产和提供服务，将企业各部门研制质量、维持质量和提高质量的活动构成为一体的一种有效体系”。 （二）、质量管理的理论流派 1、事后检验 20世纪，美国工程师泰勒提出“科学管理理论”，1911 年泰勒出版了专
文献出处: Dalman, M. Deniz, and Junhong Min. "Marketing Strategy for Unusual Brand Differentiation: Trivial Attribute Effect." International Journal of Marketing Studies 6.5 (2014): 63-72. 原文 Marketing Strategy for Unusual Brand Differentiation: Trivial Attribute Effect Dalman, M. Deniz & Junhong Min Abstract This research investigates that brand differentiation creating superior values can be achieved not only by adding meaningful attributes but also meaningless attributes, which is called "trivial attribute effect." Two studies provided empirical evidences as following; first, trivial attribute effect creates a strong brand differentiation even after subjects realize that trivial attribute has no value. Second, trivial attribute effect is more pronounced in hedonic service category compared to the utilitarian category. Last, the amount of willingness to pay is higher when trivial attribute is presented and evaluated in joint evaluation mode than separate evaluation mode. Finally, we conclude with discussion and provide suggestions for further research. Keywords: brand differentiation, evaluation mode, service industry, trivial attribute Introduction Problem Definition Perhaps the most important factor for new product success is to create the meaningful brand differentiation that provides customers with superior values beyond what the competitors can offer in the same industry (Porter, 1985). Not surprisingly, more than 50 percent of annual sales in consumer product industries including automobiles, biotechnology, computer software, and pharmaceuticals are attributed to such meaningful brand differentiation by including new or noble attributes (Schilling &Hill, 1998). However, the brand differentiation that increases consumer preference is not only by introducing meaningful attributes but also meaningless attributes. For