Unit One Promoting Activities
Unit Goals:
1. To learn how to describe and talk about the potentials of a certain product
2. To gain the knowledge of the classifications of promotion methods; the rules for attending exhibitions in China
3. Improve speaking, listening, reading, writing and translating concerning promoting activities.
Materials: PPT, listening materials
Time allotment: 8 periods
Procedures:
◆Warming-up (the first period)
Free-talking: Experience in summer vacation concerning marketing (part-job, commercial ads they have seen, etc.)
◆General introduction of this term
A.Teaching planning of this term
B.Requirements for ss
a.Attendance
b.Class participation
c.Homework
d.Quiz
e.Final score: 40% (a+b+c+d) + 60% (Final exam)
◆Talking face to face
We have talked about some market activities. Do you know how to make products sell well and how to attract customers by our introduction of the products? Let’s go for it.
Step 1 Introduce the functions and the potentials of a product.
Step 2 Follow the samples
a. Read the dialogue after the tape, and try to imitate its stress and intonation
b. Explain the words and phrases they don’t know
c. Act out: ask some ss to perform the dialogue
c. Some useful expressions
Sample One
What would you like to tell sb about sth?(What are you going to …)
Generally speaking (Technically speaking, honestly speaking, etc.)
Apply for
I have the impression that…(I feel/think that…, as sb can see.)
In the years to come (in the coming years/in the near future)
Sample two
Speed up
Make some estimates on… (estimate on/assess on/make assessment on)
Run an advertising campaign
In no time(as soon as possible/immediately)
Step 3 Act out
a. Role-play
Invite ss to act out the dialogues and try to memorize some useful words and expressions.
b. Task performance
There are four tasks altogether, you can choose any one of them to perform with your partner. And you can make some reference from your textbook and workbook.
Step 4 Put in use
Complete the dialogues together and finally check the answer.
◆Being all ears (listening practice)
A.Listen and judge
B.listen and respond
C.Listen and complete
D.Listen and decide
E.Listen and read
◆Maintaining a sharp eye
Passage one Promotion Methods
Step 1 Pre-reading
1)Divide the ss into groups
2)Show ss some products pictures or photos, and then ask them to create some
methods to promote them.
3)Choose one student as from each group as the representative to present their
ideas.
4)Make a list on a PPT of the promotion methods commonly used by different
groups.
5)Have the groups discuss why they used the promotion methods listed, and
then invite some ss to report.
Step 2 While-reading
1)Have ss read through Passage 1. While your reading, underline the words and
expressions you can’t understand.
2)Finish Exercise 1 in “Read and Think”. Check the answers.
3)Skim again and ask them to list out the main types of promotion methods
mentioned in this passage.
4)Ask ss to discuss and classify the promoting methods used in Activity 1 into
the three types (personal selling, mass selling, and sales promotion).
5)Presenting the classifications by summing up the ss’ reports.
6)Detailed study
Step 3 Post-reading
1)Summarize how to do promotion
2)Do the exercises and check it
Read and complete
Read and translate
Read and simulate
3)vocabulary building
Present the following words: distribute adapt stimulate spark deserve
flexible scattered potential convince Present the definition of the words above, ask ss to match the words with the
definitions (definitions are on PPT)
4)Listen to Passage 1 again, pair the ss and ask them to discuss and fill in the
following table. Collect their opinions and disduss.
5)
1. Show the ss photos of a Haier washing machine, a bottle of Coca-Cola, a pair of
Nike sportswear.
2. Divide them into 4 groups. Ask them to design a market strategy for any
products listed above by using different promotion methods: personal selling,
advertising, publicity and sales promotion.
3. Ask representatives to make presentation and give comments.
6)Collecting and researching (this can be their after-class assignment)
①Have ss work together to list the top ten brand names the ss are familiar
with.
②Make a list of the top ten brand names.
③Group ss and have them discuss the promotion methods the ten brand
names that they are using. Brief comments on the promotion methods
are welcome.
④Organize presentation to check their classifications.
⑤Home assignment: Assign the ss to choose any brand name they are
familiar with and analyze its promotion methods.
Text-related information
a. Point of Purchase(POP)
A terminal or vending machine in a store or shopping mall where a customer can view products with their prices and select items to buy. The term Point of Purchase usually refers to the industry concerned with customer behavior at the location of the purchase decision. POP is considered one of the most important aspects of advertising and merchandising. It is believed that the most critical time to influence buyer behavior is when they have money in hand.
b. Coleco
Coleco(1932-1989) was a company founded in 1932 by Maurice Greenberg as “Connecticut Leather Company”. It became a highly successful toy company in the
1980s, known for its mass produced version of Cabbage Patch Kids.
c. Marketing mix
The marketing mix is generally accepted as the use and specification of the 6Ps describing the strategic position of a product in the marketplace.
1. Plan your marketing strategy.
2. Pick a way to market.
3. Price it right.
4. Package it professionally.
5. Promote your product/service
6. Prove that it works. If not, make it better or go back to 1.
Advertising
The best approach to advertising is to think of it in terms of media and which media will be most effective in reaching your target market. Then you can make decisions about how much of your annual advertising budget you’re going to spend on each medium. The most frequently-used advertising methods are as follows: The Internet television radio newspapers magazine telephone books/directories billboards bench/bus/subway ads direct mail
Some important words:
①spark v. to make someone feel interested, hopeful, etc.
eg: What he said sparks our curiosity.
These books mainly deal with topics that spark children’s imaginations.
② 2. deserve v. to have earned something by good or bad actions or behavior应
该得到eg: People who are sent to prison for drunk-driving get what they
deserve.
Paula deserves a special mention for all the help she has given us.
③ 3. Distribute v.t o share things among a group of people,especially in a
planned way; to exist in defferent parts of an area or group 分配了；散步
eg: Clothes and blankets have been distributed among the refugees.
The populations is distributed in a very uneven pattern.
④ 4.adopt v.to take someone else’s child into your home and gefally become its
parent; to start to deal with or think about something in a particular way 收
养；采用；接受
eg: Having no children of their own, they decided to adopt an orphan.
The courts were asked to adopt a more flexible approach to young offenders.
⑤ 5. adapt v. to gradually change in order to be successful in a new situation使
适应；改编
eg: How do these insects adapt themselves to new environments?
The ability to adapt is a definite asset in this job.
⑥ 6. stimulate v. to excite to activity or growth or to greater activity 刺激；激
励
eg: The exhibition stimulated interest in the artist’s work.
Praise always stimulates him to further efforts/to make greater efforts. Difficult sentences:
①Marketing mixes: refers to the use and specification of the 6s describing the
strategic position of a product in the marketplace.
e.g. Creating a successful marketing mix that will increase results often takes
experimenting and market research.
②offerings: refers to “the products manufactured by the company or the services
provided by it”. Without is a prep., and that’s why “having” is used to follow
it.
e.g.A cool technique for stopping this problem is simply to plan without
committing yourself to doing anything.
③featurin g ,serves as “which featurs”, means “showing a particular thng in a
magazine”. In part means “partly”. Regular means “happening or doing
something many times and often at the same time”.
e.g. Those days, she wsa deeply invoved into that exhibition featuring
paintings by contemporary artists.
④subjunctive sentence
e.g. The committee made a number of recommendation that safety standards
be improved as soon as possible.
⑤other than: apart from a particular person or thing. By: is used to show the
person or thing that does something or makes something happen.
e.g. How can you say that religion is anything other than a way of controlling
people.
Passage two rules for attending exhibitions in China
Objectives: 1. Reviewing passage 1
2. Recognize the rules for attending exhibitions in China
3. Some key words and expressions
4. Continue to improve the FIVE skills(listening, speaking, reading,
writing and translating) concerning the unit theme.
Step 1 Check homework
Check and discuss their homework assigned last period. The following questions may be used:
a. What brand name did you choose?
b. Why did you say it is effective?
c. What did type of it?
d. What promotion methods did the brand name use in recent years?
e. Were there any changes, what were they and why?
f. What are the results of their changes?
Call them to pay attention to the changes of the methods used for promoting the product. Make comments.
Step 2 Warm-up Brainstorming
Let ss think of their experiences and knowledge about exhibitions. Questions:
a. Have you ever attended any exhibitions?
b. What is exhibition?
c. What is the purpose of exhibition?
d. Can you name some famous exhibitions here in China?
e. Generally, what situation should be avoided while attending an exhibition?
f. Are there some rules to follow? What are they?
Step 3 Reading for details
Have ss listen to Passage 2 and underline the ten rules for attending exhibitions in China. And then give necessary information related to the text as well as
explanation of the important words.
Text-related information
Here is a brief introduction to three important fairs held in China:
Chinese Export Commodities Fair; China Hi-Tech Fair; Air Show, China Important words
①promote v. attempt to sell; raise to a more important job 促销；提拔；提升
e.g. Many companies are promoting their new products on television
The young army officer was promoted to Captain last month.
②efficient a. acting effectively, without wasting time and energy 高效的；能干
的
e.g. The company is in urgent need of an efficient secretary.
This new laser printer is more efficient secretary.
③focus v. concentrate attention or energy 注视；聚焦；集中
e.g. Students are supposed to focus their mind on study.
When the movie star walked into the hall, all eyes were focused on her.
④man v. to work at a place or be in charge of a place or a machine 工作（或守
卫）在、、、岗位上，在、、、上操作，操纵
e.g.Tom will be the person to man the machine till 2:00 pm.
They have sent more soldiers to man the front.
⑤leave v. carse to be or remain in a specified state; go away 使保持某一种特
定状态；离去
e.g. Never leave the door open while sleeping at night.
After a hot quarrel, Maria left her husband.
⑥fruitful a. productive 富有成效的；多产的；硕果累累的
e.g. Charles Dichens is considered (to be or as ) a fruitful author of fiction.
To her joy, Jane found the meeting very fruitful.
Difficult sentences
①Unless your company is sponsoring…, find out… after that.
Analysis: Here unless is a conjunction, meaning “if … not …; except in the case that.”Unless is used to talk about a situation that could happen, or sth.
That could be true, in the future. If you know that sth has not happened or that sth is not true, use if …not …And before find out, “you should”is omitted. After that means after the opening ceremony.
②The opening ceremony … the exhibition halls.
Analysis: Starting gun means “the gun that starts a game or race at a sports
meeting”. The gathered crowds indicates “people who gathered outside or
around the exhibition halls”. To get inside the exhibition halls is an infinitive
phrase used as an adverbial of purpose.
③Hot cars and pretty girls … be distracted by them.
Analysis: Hot cars: fashionable and popular cars . Both cars and girls are
used to draw visitor’s attention. Go well:be a perfect match or be good
combination. Distract:take …away from …or cause …to turn away
from …
④Lunch hour … promoting the company.
Analysis: Here who is a pronoun that introduces a relative clause, modifying
guys. In is omitted before explaining and promoting.
⑤Guards are available to assist … to keep order.
Analysis: Here who is omitted after the word anyone, forming a relative
clause with in need of help and modifying anyone. Be in need of is a set
phrase, meaning “need”
⑥This is the place … are interested in using.
Analysis: To find out : to make …clear. Which is used as a pronoun that introduces an objective clause. Connected Chinese refers to those who have gained the access to the Internet.
Step 4 Exercises
Read and judge
Read and rewrite
Read and translate
Trying your hand
Objectives:
1. Reading and Writing: Products Advertisements
2. Practicing writing skill: Picture Description
Step 1 Read and simulate (critical reading)
a.Read the two samples of product prospectuses carefully and learn to write
your own.
b.Chinese equivalents will be given if necessary
c.Pay attention to the format and the similar content shared by the two samples. Step 2 Simulate and create
https://www.doczj.com/doc/9f10645129.html,anize class work on the basic elements of product prospectuses; and
make a list basic element on PPT or blackboard.
https://www.doczj.com/doc/9f10645129.html,plete the table and fill in the blanks; check students’ answers and keys
will be given.
c.Translate
Step 3 General writing
a.Write through correcting mistakes
b.Write through translation
c.Write through describing a picture
Homework
1.Write a product prospectus for one of the products in Talking Face to Face
2. Review the important expressions and words and keep them by heart.
一、单项选择（本题共30题，每题2分， 共60分） 1.She is _____ honest girl . A. an B. a C . the D . \ 2.He won’t go ____ it rains . A. but B. that C. if D. and 3.“___ do you go to the park?’ “ Once a week.” A. How long B. How soon C. How often D. How far 4.---Must I close the window ? ---No, you ________. A.mustn’t B. needn’t C. may not D. can’t 5.He is the man ______ owns the restaurant. A. which B. whose C. whom D. who 6.I don’t think he enjoys ______ at home . A.to stay B. stay C. stays D. staying 7.I’m not used to _______ such a hot food. A.eat B. eating C. eaten D. to be eaten 8.You don’t look ____. You must be ill. A.good B. well C. health D. nicest 9. This is a book _____ by Mark Twain. A.write B. writing C. written D. writes 10.Neither she nor I _____ a teacher. A.is B. are C. am D. be 11. He began to teach _______English last year. A. he B. his C. himself D. he’ s 12. It’s not polite to_______ the others. A. speak to B. help C. laugh at D. talk to 13. —Hello. May I speak to Mike? —____________ . Please call back later. A. Wait a minute B Hold on for a moment C. Speaking D. Sorry, he is out 14. — Miss Ann’s never been to Jingmen before, __________? — Sorry. I’ve no idea. A. is she B. hasn’t she C. isn’t she D. has she 15. There are many trees and flowers on ________side of the street now. A. all B. both C. each D. two 16. He ______ living in the country to the city. A. likes B. prefers C. enjoys D. loves 17. — We’ll go to Qing Yuan Mountain tomorrow. Why_______ join us? —That’s a good idea. A. not B. don’t C. can’t D. didn’t 18. The park is only __________walk from our school. A. ten-minutes B. ten minute’s C. ten minute D. ten minutes’ 19. He often_________ us English stories. A. speaks B. tells C. says D. talks 20. I’m taller than Bill, but I sit_______________ him. A. at the back of B. behind C. in front of D. far from 21. — We’ll have an English exam tomorrow. — . ______________ A. That’s great B. Good luck to you C. Congratulations D. Glad to hear that 22. The box is very ______. I can’t
Unit 1 Paradise Lost? 序号1 课程名称：新世纪高职高专英语授课教师：
Unit 1 Paradise Lost? 授课内容： 1. Understand the Text：Paradise Lost? 2. Explain the key words and structures in the text. 目的要求： 1. Understand why Paradise Lost 2. Master the key words and structures in the text 有关记录： 板书设计：
Paradise Lost? →Paradise Lost: It was published in 1667 and tells the story of Satan’s (撒旦) rebellion against God and his expulsion from heaven and the subsequent temptation and expulsion of Adam and Eve from the Garden of Eden. →Rainforest : Woodland is characterized by lush vegetation and heavy rainfall. →Christopher Columbus (1451-1506): He made a total of four trips to the Caribbean and South America during the years 1492-1504. →Amazon (River) The Amazon River is the largest river in the world. With its more than 1,000 tributaries, the Amazon River network encompasses almost half of South America.
新世纪高职高专英语（修订版） 综合教程 第3册 期末测试 2010年11月 上海外语教育出版社 SHANGHAI FOREIGN LANGUAGE EDUCATION PRESS 高等教育事业部 Listening Comprehension Section A (1%×5 = 5%) Directions: This section is to test your ability to understand short dialogues. There are five recorded dialogues in it. After each dialogue, there is a recorded question. Both the dialogues and questions will be spoken
only ONCE. When you hear a question, you should decide on the correct answer from the four choices marked A, B, C and D in your test paper. Then you should write the corresponding letter on the Answer Sheet. 1. A. The woman thinks it is too late to eat. B. The woman thinks there is nothing to eat. C. The man invites the woman to eat. D. The man is hungry and wants something to eat. 2. A. Sue had a bad accident. B. Sue was slightly hurt in the accident. C. Sue didn’t have an accident, but her mother did. D. Sue’s mother died in the traffic accident. 3. A. Sheila works hard as a Chief Executive Officer. B. Sheila works for the CEO of the company. C. Sheila doesn’t like her job. D. Sheila works hard in order to be a CEO. 4. A. She is too old to have a baby. B. She doesn’t like kids. C. She suffers stress from work. D. She doesn’t love her husband. 5. A. Money is nothing. B. Money can buy everything. C. A tycoon can get everything. D. A tycoon can’t get everything. Section B (1%×5= 5%) Directions：This section is to test your ability to understand short
《高职高专英语》课程教学大纲 一、课程的基本信息 1、课程名称：高职高专英语 2、课程学时：240 （理论教学学时180+技能教学学时60） 3、适用专业：全校三年制高职非英语专业 二、课程的定位和教学目标 本大纲依据教育部制定的《高职高专教育英语课程教学基本要求》编写而成，以传授英语基础知识和培养应用能力为教育目标。在教学过程中，从高职高专教育的培养目标出发，遵循“以应用为目的”和“以必需、够用为度”的原则，使学生具备基本的听、说、读、写、译的能力。能在日常活动和业务活动中进行简单的口头和书面交流，并为今后进一步提高英语的交际能力打下基础。 鉴于目前高职高专学生入学时的水平差异较大，本课程的教学要求分为A、B两级。A级是标准要求，B级是过渡要求。入学水平较高的学生应达到A级要求，入学水平较低的学生应达到或接近B级要求。分级不分班进行教学。教学过程中教师应考虑不同层次学生的不同要求，加强分类指导。 本课程在加强英语语言基础知识和基本技能训练的同时，重视培养学生实际使用英语进行交际的能力。通过240课时的学习，学生应该达到下列要求： 1、词汇 A级：认知3400个英语单词（包括入学时要求掌握的1600个单词）以及由这些词构成的常用词组，并具有按照基本构词法识别生词的能力。对其中2000个左右的单词能正确拼写，英汉互译。学生还应结合专业英语学习，认知400个专业英语词汇。 B级：认知2500个英语单词（包括入学时要求掌握的1000个词）以及由这些词构成的常用词组，对其中1500个左右的单词能正确拼写、英汉互译。 2、语法
掌握基本的英语语法规则，在听、说、读、写、译中能正确运用所学语法知识。 3、听力 A级：能听懂日常和涉外业务活动中使用的结构简单、发音清楚、语速较慢（每分钟120词左右）的英语对话和不太复杂的陈述，理解基本正确。 B级：能听懂涉计日常交际的结构简单、发音清楚、语速较慢（每分钟90词左右）的英语简短对话和陈述，理解基本正确。 4、口语 A级：能用英语进行一般的课堂交际，并能在日常和涉外业务活动中进行简单的交流。 B级：掌握一般的课堂用语，并能在日常涉外活动中进行简单的交流。 5、阅读 A级：能阅读中等难度的一般题材的简短英文资料，理解正确。在阅读生词不超过总词数3%的英文资料时，阅读速度不低于每分钟70词。能读懂通用的简短实用文字材料，如信函、技术说明书、合同等，理解正确。 B级：能阅读难度较低的一般题材的简短英文资料，理解正确。在阅读生词不超过总词数3%的英文资料时，阅读速度不低于每分钟50词。基本能读懂通用的简短实用文字材料，如信函、产品说明等，理解基本正确。 6、写作 A级：能就一般性题材，在30分钟内写出80-100词的命题作文；能填写和模拟套写简短的英语应用文，如填写表格与单证、套写简历、通知、信函等，词句基本正确，无重大语法错误，格式恰当，表达清楚。 B级：能运用所学词汇和语法写出简单的短文；能用英语填写表格、套写便函、简历等，词句基本正确，无重大语法错误，格式基本恰当，表达比较清楚。 7、翻译（英译汉） A级：能借助词典将中等难度的一般题材的文字材料和对外交往中的一般业务文字材料译成汉语。理解正确，译文达意，格式恰当。在翻译生词不超过总词数5%的实用文字材料时，笔译速度每小时250个英语词。
2017年云南省高等职业技术教育招生考试试题（模拟试题） 英语 本试题满分100分，考试时间120分钟。考生必须在答题卡上答题，在试题纸、草稿纸上答题无效。 I、语音（本大题共5小题，每小题1分，共5分） 从A、B、C、D四个选项中找出其画线部分与所给单词的画线部分读音相同的 选项，并用2B铅笔把答题卡上对应题目的答案标号涂黑。 1. cat A. take B. made C. have D. same 2. school A. foot B. food C. stood D. wood 3. hear A. dear B. hear C. pear D. earth 4. short A. word B. work C. worst D. worn 5. honor A. house B. hospital C. hour D. hurry Ⅱ、词汇与语法（本大题共25小题，每小题1分，共25分） 从A、B、C、D四个选项中选出一个最佳答案，并用2B铅笔把答题卡上对应题目的答案标号涂黑。 6. There are on the table. A. two glasses of water B. two glass of milks C. a glass of milk D. two glasses of milks 7. I am used to TV in the evening. A. watch B. watched C. watches D. watching 8. Go and before you do your homework. A. has a sleep B. have a sleep C. had a sleep D. slept 9. She has never told a lie, . A. has she B. doesn't she C. hasn’t she D. isn't she 10. There is in the word “hone st”. A. a B. the C. an D. X 11. Mr. Black arrived in Shanghai 12:45 August20,2007. A. at, on B. to C. at, In D. in, on 12. When I passed Mary's house, she the flowers. A. is watering B. was watering C. waters D. watered 13.He here if it tomorrow A. will stay, will rain B. will stay, rain C. stays, rains D. stayed, rained 14. Neither the girls nor the teacher going to visit Nanjing on Sunday. A. are B. be C. were D. is 15. I don’t know I should say. A. what B. where C. be D. are 16. he had cleaned the classroom, he left school. A. Before B. When C. After D. If 17. She asked me whether I up with the others already. A. had held B. was holding C. had caught D. was catching 8. This book is interesting than that one. A. much more B. more much C. many more D. more many 19. You don't have to hurry and there is time. A. few B. a few C. little D. a little 20. It's a n urse’s duty after patients. A. to look B. to looking C. looks D. look 21. Let me congratulate you on the entrance exam. A. you pass B. to pass C. passing D. pass 22.--W hy isn’t he in? --He to the hospital. A. must go B. can go C. must be D. many have gone 23. Any was the girl who they about all the time. A. were talked B. had been talking C. had been talked D. had talked 24. There are days In a year. A. three- hundred-sixth-five B. three hundreds and sixty-five C. three hundreds and sixty- fives D. three hundred and sixty-five 25. How many English words you the end of last term? A. do, learn B. are, learned C. had, learned D. are, learning 26. He told me he forgot all of the . A. telephone numbers B. telephones number C. telephones number D. telephone number 27. September 10th is Day. A. Teacher's B. Teachers’ C. Teacher D. Teachers 28. China is famous her Great Wall. A. as B. to C. for D. of 29. My mother is ill this week, so . A. is my father B. does my father C. has my father D. will my father. 30. The glass by my little dog just now. A. broken B. is broken C. is broken D. was broken Ⅲ.完形填空（本大题共10小题，每小题1分，共10分） 阅读下列短文，掌握其大意，然后从每题所给的四个选项中选出最佳选项，并用2B铅 笔在答题卡上将该项涂黑。
1.我发现书整齐的摆放在书桌上。 I found that the books were laid out neatly on the desk . 2.我们谨向所有参与过这个项目的人表示感谢。 We would like to thank all who had a share in this project . 3.他们的延误是由于坏天气造成的。 They delay was due to bad weather . 4.影响人们的不是过去而是现在和未来。 What influences people is not the past but the present and the future. 5.总体而言，人们经常把政治和战争联系起来。 Generally speaking ,people often associate politics with wars. 6.汤姆曾受过一流的教育，因而，他比未受过很好教育的孩子们更有优势 Tom had a first-rate education ,so he had an advantage over those children who Were not as well educated as he. 7.许多学生抱怨食物一点也不令人满意。 Many students complain that the food is by no means satisfactory. 8. 他们兴奋的叫声几乎淹没了音乐。 Their screams of excitement all but drowned out the music . 1.一个乞丐走近我们，向我们要钱。 A beggar came up to us and asked for money. 2. 约翰年纪渐大，开始迷恋赚钱。 As john grew older ,he became obsessed with making money . 3.你跟我说调查此事白费功夫，同时却又希望我去调查。 You told me in the same breath that it was useless to investigate the matter and that You wanted me to do it . 4.他赚了一大笔钱，从此过着富足的生活。 He earned a great sum of money and has live well off of it since. 5.她把衣服收好放在衣橱里。 She put away her clothes in the dresser. 6.他的行为给人留下恶劣的印象。 His behavior created a bad impression. 7.这里先前的居民以铜换玉米。 The early settlers here traded copper for corn. 8.他试图让全家都服从他的意志。 He tried to subject the whole family to his will. 1.他一会儿就完成了工作，但经理并不满意。 He finished the work in an instant ,but the manager wasn't satisfied. 2.主席代表公司签署了那份文件。 The chairman signed the document on behalf of the company . 3.那女孩不愿意离家去大学。 The girl is reluctant to leave home for college.
Translations： Unit 1. 1，我极想知道他去过哪些地方。（be dying to） I am dying to know where he has been to . 2,存货鸡蛋都卖完了。（sell out） The eggs in stock are sold out 。 3.在走红之前，他大约在20部影片中露过面。（land the big break） He had appeared in about 20 films before landing the big break. 4.上大学是我人生重要的转折点。（turning point） Going to college is becoming a turning point in my life。 5，那艘被遗弃的的船在海上漫无目的地漂流。（abandon） The ship abandoned floated aimlessly on the sea、 6.Jane和David一起去了购物广场。（along with ） Jane went along with David to the shopping mall. 7.除了Tom之外，大家都通过了数学考试。（exception） All of us passed the math exam with the exception of Tom。 8，把你所想的确切说出来.(definitely) Speak out definitely what you are thinking about . Unit 2 1,企图损人利己的人不会有好下场。（at the expense of） Those who try to profit at the expense of others will come to no good end 。2，她总是一心想着自己的幸福。（be preoccupied with） She is always preoccupied with her personal well——being
高职高专英语语法结构表 词汇表网上没有，必须买这本书 语法表如下： 附表三 语法结构表 一、本表列出了英语课程教学中学生需掌握的语法知识。 二、本表所规定的是学生应该掌握的语法知识和技能范围，并不要求在教学中对所列全部项目进行专题讲授。语法教学的重点是培养学生实际使用语法的能力。 Symbols ＆Abbreviations Nomenclature N Noun Pron Pronoun Num Numeral Art Article Prep Preposition Adj Adjective Ad Adverb Det Determiner V Verb V-ing1 Gerund V-lng2 Present participle V-ed1 Past form of verb V-ed2 Past Participle To V Infinitive S Subject O Object Oi Indirect object Od Direct object Cs Subject complement Co Object complement Wh-words who，when，where，how，why，which，whether Conj Conjunction Exc Exclamation 1.Noun（名词）： l.1 Classes of N：countable vs．uncountable（名词的种类：可数名词与不可数名词） l.2 Number of N（名词的数）
1.3 Irregular plurals（不规则复数） 1.4 Genitive case of N（名词的所有格） l.5 Double genitive（双重所有格） e.g. a portrait of Mr.Brown's(c f. a portrait of Mr.Brown) 2.Pronoun（代词） 2.1 Personal pronoun（人称代词） 2.2 Demonstrative pronoun（指示代词） 2.3 Possessive pronoun（物主代词） 2.4 Reflexive pronoun（反身代词） 2.5 Interrogative pronoun（疑问代词） 2.6 Indefinite pronoun（不定代词） 2.7 Reciprocal pronoun（相互代词） 2.8 Relative pronoun（关系代词） 3.Numeral（数词） 3.1 Cardinal and ordinal numbers（基数词和序数词） 3.2 Percentage（百分数） 3.3 Fraction（分数） 3.4 Decimal（小数） 3.5 Multiple（倍数） 3.6 Year，Month，Date ,Time（年份、月份、日期、时刻） 4.Determiner（限定词） 4.1 Definite and indefinite articles（定冠词和不定冠词） 4.2 any，all，both，each，every，either，neither，no，this，etc． 4.3 Quantifiers（数量词） e.g. many，a piece of，etc． 5.Preposition（介词） 5.1 Simple Preposition（简单介词） 5.2 Compound Preposition（复合介词） 6.Adjective（形容词） 6.1 Syntactic function of Adj（形容词的句法功能） 6.2 Adj＋Prep 6.3 Adj＋to V 6.4 Adj十that-clause 6.5 Too＋Adj十to V 6.6 Adj＋enough＋to V 6.7 so＋Adj十as＋to V 7.Adverb（副词） 7.1 Syntactic function of Adv（副词的句法功能）
Unit Six Why Are We Addicted to Soaps? 教学目的（teaching objective）： Master the key words and structures. be able to explain why soap operas is so popular and the key to its success. Discuss what soap opera can provide for the common audience. Exchange personal opinions on soap operas. 教学内容、课时安排及方法设计（content，classes and method）
教学重点（key points）：
教学难点（teaching difficulties）： 1.常用句型的讲解：定语从句，让步状语从句，独立组格结构 2.词组的应用：center around, base on, think of… as, set free, refer to, cut short, compare with, according to, a range of, no more than, whatever, succeed in doing 教学过程（teaching procedures）：（含板书设计） Lead In Activity; Study of Words and Phrases; Study of the Text; Study of Grammar; Study of Reading Skills; Study of Practical Reading and Writing The 1st and 2nd Periods Step I Lead-in 1.Ask the students to look at the pictures on Page 81 in the textbook and discuss in pairs why some people are addicted to TV serials. And then ask some pairs to give their opinions on soap opera after learning the new words. 2.Ask the students to consider all sides of the issue when it comes to soap opera and some students can talk about their favorites from their own points of view or personal experience. Step II New Words Presentation 1.Read the new words one by one and correct the pronunciation.
北京市2009年普通高等学校高职单独招生公共文化课考试 英语 本试卷分试卷一（选择题）和试卷二（非选择题）两部分。试卷一1至10页，试卷二11至12页，共150分。考试时间120分钟。 试卷一 注意事项： 1．答试卷一前，考生务必将自己的姓名、准考证号、考试科目涂写在答题卡上。 2．每小题选出答案后，用铅笔把答题卡上对应题目的答案标号涂黑。如需改动，用橡皮擦干净后，再选涂其他答案标号。不能答在试题卷上。 3．考试结束后，考生将本试卷和答题卡一并交回。 Part Ⅰ. 语音知识（本题共10小题，每小题1分，共10分。） 1. breakfast A. beach B. disease C. weather D. dream 2. advice A. begin B. cinema C. discuss D. invite 3. mountain A. mail B. curtain C. straight D. explain 4. excuse A. computer B. push C. rude D. run 5. child A. character B. touch C. stomach D. chemistry 6. downtown A. however B. window C. know D. narrow 7. wealth A. northern B. whether C. theater D. there 8. enormous A. actor B. effort C. comfort D. absorb 9. brother A. bother B. apology C. colour D. follow 10. flame A. magazine B. locate C. national D. palace Part Ⅱ. 阅读理解（本题共20小题，每小题2分，共40分。） 阅读下列短文，并做每篇后面的题目。从四个选项中，选出能回答所提问题或完成所给句子的答案，并把答案涂在答题卡的相应位置上。 Questions 11-15 are based on the following passage. The English language is being used worldwide. It is now the number one language being learned all over the world. In fact, even non-native speakers started to hire native and non-native English teacher to teach in their country. This is only one of the effects of business competition and globalization(全球化). Today, you will be left behind if you don’t know how to speak, read and write the English language. This is very obvious in the online community(社区). All of the websites on the top ten of the search engines are all written in English. Learning the language is not as difficult as most of the students think. Everything can be learned
Unit 2 Capital Cities 序号 1 课程名称：新世纪高职高专英语授课教师：
Unit 2 Capital Cities 授课容： 1. Understand the Text：Capital Cities 2. Explain the key words and structures in the text. 目的要求： 1.Learn the noticeable characteristics of the capital cities of some countries. 2. Master the key words and structures in the text
有关记录： 板书设计： Unit 2 Capital Cities Can you say something about some capital cities: Beijing London Washington D. C. Paris Tokyo Athens Ottawa Vienna
……………………………… I.Lead in ( 15 minutes) Task 1: Ask the students to talk about noticeable characteristics of some capital cities Task 2: List the name of their favorite capital cities, give their reasons. Teacher should give some related words and expressions. II. Read in (65 minutes) 1. Background Information (5 minutes) city center: the main shopping or business area in a city, called “downtown” in American English city fathers:the group of people who govern a city city planning:the study of the way cities work, so that the roads, houses, services, etc. can be provided effectively. City planning is getting more and more important with the development of economy and society. Now the government of almost any big city has a department of city planning. 2. Developing vocabulary (30 minutes) 1) advantage: n. a favorable circumstance 优势
《高职高专英语》大纲词汇表（部分） 说明：本词汇表依据教育部高等教育司《高职高专教育英语课程教学基本要求（试行）》拟定，其中有*号者为A级词汇，无标记的为入学需要掌握的词汇和B级词汇。 abandon* v. 放弃,遗弃,沉溺absolute* a. 绝对的,完全的absorb* v. 吸收,使全神贯注abstract* n.摘要a.抽象的v.摘要abundant* a. 丰富的,充裕的access* n. 通路,进入,使用之权accommodation* n. 住处,膳宿accompany* v. 陪伴,带有accomplish* v. 完成account n.帐目,报告,估计 v. 叙述,解释accumulate* v. 积聚,堆积accurate* a. 准确的,精确的accuse* v. 责备,控告acknowledge* v. 承认,答谢,告知收到acquire* v. 获得,取得,学到actually ad. 实际上additional a. 附加的,另外的adequate* a. 足够的,适当的,能胜任的admire* v. 钦佩,羡慕,赞赏admission* n.许可,入会费,承认advance n.v. 前进agency* n. 代理,代理处agenda* n. 议事日程 agent* n.代理人,代理商,特工 airline n. 航线；航空公司alcohol* n. 酒精 allowance* n. 津贴 alphabet* n. 字母表 alter* v 改变 alternative n.选择之物 a.二者选其一ambassador* n 大使 ambition* n 雄心；远大目标ambitious* a雄心勃勃的 amend* v修正，修订amuse* v逗乐；提供娱乐ancestor* n 祖先；先驱者anniversary* n 周年（纪念）annoy* v使恼怒；使烦恼 annual a 每年的；n年刊anticipate* v预期；希望 anxiety* n忧虑；渴望 anxious a焦虑的；急切的apartment n公寓 apparent* a 表面上的；明显的 appeal to v呼吁,恳请,吸引,上诉appearance* n出现；外貌appendix* n附录；附属物appetite* n食欲,胃口; 欲望,爱好 appetizing*a开胃的;刺激欲望的applause* v鼓掌；欢呼appliance* n电器；装备applicant* n请求（申请）者application n申请（表）；应用 appoint* v任命;约定(时间地点) appreciate v重视，欣赏； 领会；为……表示感谢 approach* v靠近；n接近；途径；方法appropriate* a 适当的 approval* n赞成，同意；批准approve* v赞成，同意；批准arbitration* n仲裁，公断 arise v出现；起源于 arouse* v引起；唤醒 artificial* a人工的；假的 aside a在旁边，到一边 aspect n方面 assess* v评估，评价 assign* v指派；布置；指定assignment* n(指定的)任务;指派；分配assist* n协助 assistant n助手a副的;助理的associate* v把…联系在一起； 交往n伙伴，合伙人；a副的association* n协会，社团； 联合；联想 精彩文档