2019届高三年级第二次（双）周练
英语试卷
第一部分:听力(共两节,满分30分)
做题时，先将答案划在试卷上. 录音内容结束后，你将有两分钟的时间将试卷上的答案转涂到答题卡上。
第一节（共5小题；每小题1.5分，满分7.5分）
听下面5段对话。每段对话后有一个小题，从题中所给的A、B、C三个选项中选出最佳选项，并标在试卷的相应位置。听完每段对话后，你都有10秒钟的时间来回答有关小题和阅读下一小题。每段对话仅读一遍。
1. How many kinds of fruits are the speakers buying?
A. Three.
B. Four.
C. Five.
2. Where does the conversation probably take place?
A. In a supermarket.
B. At the woman’s house.
C. In a fast food restaurant.
3. What are the speakers talking about?
A. A book.
B. A poet.
C. A history class.
4. What does the man suggest the woman do?
A. Rest for a little while.
B. Try an easier problem.
C. Find a different major.
5. Where is the man going next?
A. To a bakery.
B. To a party.
C. To a cinema.
第二节（共15小题；每小题1.5分，满分22.5分）
听下面5段对话或独白。每段对话或独白后有几个小题，从题中所给的A、B、C三个选项中选出最佳选项，并标在试卷的相应位置。听每段对话或独白前，你将有时间阅读各个小题，每小题5秒钟；听完后，各小题将给出5秒钟的作答时间。每段对话或独白读两遍。
听第6段材料，回答第6、7题。
6. How much does the pork cost?
A. $3 per pound.
B. $4 per pound.
C. $6 per pound.
7. How will the man probably pay?
A. In cash.
B. By credit card.
C. With a personal check.
听第7段材料，回答第8至9题。
8. What did Mr. Cooper teach the woman to do yesterday?
A. Make different colors.
B. Avoid artistic accidents.
C. Use her imagination more in her art.
9. What makes painting fun according to Mr. Cooper?
A. Try new things.
B. Taking fewer risks.
C. Getting more encouragement.
听第8段材料，回答第10至12题。
10. What happened to Jeremy’s mother?
A. She missed her flight.
B. Her flight got changed.
C. She was stuck in traffic.
11. What is Jeremy’s s ister doing?
A. Doing her schoolwork.
B. Getting food for the family.
C. Playing a basketball game.
12. Who is Jeremy probably talking with?
A. His mother.
B. His cousin.
C. His aunt. 听第9段材料，回答第13至16题。
13. When did Bobby notice his foot was hurting?
A. After he woke up at night.
B. When he cut it by accident.
C. Once he knocked it against something.
14. How does Bobby describe the pain?
A. Dull.
B. Sharp.
C. Constant.
15. Where are the speakers talking?
A. On the first floor.
B. On the second floor.
C. On the third floor.
16. What is Bobby going to do first?
A. Go to the restroom.
B. Have some blood tests.
C. Write down some instructions.
听第10段材料，回答第17至20题。
17. When did the Santa Cruz Beach Boardwalk open?
A. In 1907.
B. In 1924.
C. In 1960.
18. What is the Giant Dipper?
A. A water ride.
B. A theme park.
C. A wooden ride.
19. What does the video game area look like?
A. A racing track.
B. A mini golf course.
C. A palace in the clouds.
20. What is free for all visitors to the boardwalk?
A. Entry to the park.
B. Rides in the park.
C. Parking next to the park.
第二部分阅读理解（共两节，每小题2分，满分40分）
第一节（共15小题；每小题2分，满分30分）
阅读下列短文，从每题所给的四个选项（A、B、C、D）中，选出最佳选项，并在答题卡上将该项涂黑。
A
Have you ever had one of those days when all you wanted to do was read an emotionally powerful story that would cause you to tears? Most of us tend to be attracted by stories that reach us on multiple levels, including sadness. There are plenty of books that make you cry (and sometimes laugh) and that you can really sink your teeth into. Here are four of them.
1. The Kite Runner
This realistic and moving description of life in Afghanistan accounts for the people who were badly affected by the Taliban. You’ll cry as you get to know the familial relationships and crue lty involved, but you’ll also get a sense of hope as you quickly read through this appealing novel.
2. The Book Thief
Let’s put it this way: Death itself is the narrator. The story is about a young girl named Liesel who has to live with foster parents during World War II. On the way to her new home, her brother dies, setting the gloomy tone for the story. There is hope, however, when Liesel discovers her love for reading and makes a relationship with a young Jewish man she helps hide from the Nazis.
3. The Fault in Our Stars
This is probably the most likely book on the list to make you cry, as it records the experiences of teens who are dying from cancer and living their last days in love. Their lifestyle is tragic and disturbing at the same time, as we watch their health worsen. The real tragedy is the love story between the main characters, who know that their romance is fruitless.
4. A Child Called “It”
Easily one of the saddest stories of abuse in recent decades, A Child Called It is based on the true story of Dave Pelzer, a boy from California who suffered at the hands of his cruel family. The tears will come from both sadness and the inspiration tied to Dave’s fight for survival in an environment where he is believed worthless.
21.What do the four books have in common?
A.They are all about cruel wars.
B. They all probably make you cry.
C. They are all about suffering children.
D. They are all adapted from true stories.
22.Which book is about a young victim whose family treated him cruelly ?
A.The Kite Runner
B. A Child Called “It”
C. The Fault in Our Stars
D. The Book Thief
23.The passage is intended to __________.
A.advise us to buy some books
B. inspire us to read more
C. explain why we love reading
D. introduce some moving books
B
Still in shock, I stumbled(踉跄) about the house trying to decide what to put into the suitcases. Earlier that evening I received a call from Missouri telling me that my brother’s family had been killed in a car accident. “Come as soon as you can,” begged my mother.
My husband Larry phoned a few friends to tell them what had happened. Occasionally, someone asked to speak to me. "If there's anything I can do, please let me know," that person would offer kindly.
“Thank you. Thank you very much,” I’d reply. But I didn't know what to ask for. I was too confused to concentrate.
Then the doorbell rang, I opened the door to see Emerson King standing on the doorway.
“I've come to clean your shoes,” he said, “I remember when my father died, it took me hours to get the children's shoes cleaned for the funeral. Give me all your shoes.”
While I cleared the supper dishes, Emerson continued to work, saying nothing.
Later, when I started to pack, I saw all our shoes stood in a line, shining, spotless and that even the bottoms had been brushed. I could put the shoes directly into the suitcases, knowing they wouldn’t dirty the clothes.
We got to bed late and rose very early, but by the time we left for the airport, all the jobs were done.
Now, whenever I hear of an acquaintance who has lost a loved one, I no longer call with the blurred offer, “If there's anything I can do...” Now I try to think of one specific task that suits that person's need –– such as washing the family car, taking care of the dog, or house-sitting during the funeral.
And if the person says to me, “How did you know I needed that done?” I reply, “It’s because a man once cleaned my shoes.”
24. Why did Emerson King choose to clean the shoes for the author?
A. He had long been skilled at doing so.
B. There were many dirty shoes in her home.
C. It is common practice to do before a funeral.
D. He knew what to do from his own experience.
25. Which of the following can best describe Emerson King?
A. hard-working and determined
B. neat and careful
C. honest and thoughtful
D. helpful and considerate
26. What does the underlined word “blurred” in the last but one paragraph mean?
A. positive
B. vague
C. clear
D. automatic
27. Which of the following proverbs can be used to best represent the story?
A. Blood is thicker than water.
B. Action speaks louder than words.
C. A faithful friend is hard to find.
D. A good neighbor is better than a brother far away.
C
Twenty-five years ago, most young Britons wanted a career in law, to be a doctor, or to take up singing. But today, things stand differently.
According to a survey by Tesco Mobile, the “dream job” of young people aged between 16 and 25 in the UK is a video blogger, or “vlogger”. T he survey, carried out among 1,002 people, found that as much as 40 percent of them put vlogger as their number one choice on a list of ideal careers.
The single factor contributing to this change is undoubtedly the internet and social media. They have made it so much easier to reach a global audience, without having to enter a career in show business the traditional way.
“In years gone by, the biggest stars were groomed(打扮) and trained by the Hollywood studios; now, anyone with a computer camera can become an idol (偶像), ”a Tesco Mobile spokesperson said in a news release. “From fashion to comedy, these self-made stars document their hobbies to an adoring fan-base. Vloggers are the big stars of today because they are normal people interacting with their fans about
everyday life.”
However, what people see is only the bright side of being a vlogger and they ignore the fact that only those who are successful gain fame and fortune. For every success there are a hundred others who never get off the starting block. There are the dreams that come true and the dreams that are bound to remain dreams.
This is why despite the popularity of vloggers, some young people chose to follow careers that don’t necessarily earn them fame, but allow them to make good use of the internet to share their hobbies. Young Israeli David Leshaw, for example, runs a business called the Finishers Club. It’s an online platform for runners to keep a record of their races. He states that his job allows him to express his passion, and is always a learning experience. And that’s enough for him.
“Generations of today have so many more options and opportunities than older age groups and the internet and development of technology have aided that growth,” said Phil Samuels, spokesperson for UK tech retailer Currys.
28.The job that the British young people dream of is________.
A. lawyer
B. singer
C. model
D. vlogger
29.The British young people prefer a different career from the traditional because_________.
A.They can do nothing but make full use of the internet
B.the internet can help them become famous more easily
C.They expect to be recognized by the Hollywood in the end
D.they want more of fame and fortune than the past generation
30.The example of Israeli David Leshaw tells us that __________.
A.young people are too dependent on the internet
B.those who make good use of the internet gain fame
C.young people can show their hobbies via the internet
D.those who make good use of the internet are more creative
31.What is Phil Samuels’s attitude towards the inte rnet?
A. opposed
B. supportive
C. critical
D. doubtful
D
The values of artistic works, according to cultural relativism (相对主义), are simply reflections of local social and economic conditions. Such a view, however, fails to explain the ability of some works of art to excite the human mind across cultures and through centuries.
History has witnessed the endless productions of Shakespearean plays in every major language of the world. It is never rare to find that Mozart packs Japanese concert halls, as Japanese painter Hiroshige does Paris galleries. Unique works of this kind are different from today's popular art, even if they began as works of popular art. They have set themselves apart in their timeless appeal and will probably be enjoyed for centuries into the future.
In a 1757 essay, the philosopher David Hume argued that because "the general principles of taste are uniform (不变的) in human nature," the value of some works of art might be essentially permanent. He observed that Homer was still admired after two thousand years. Works of this type, he believed, spoke to deep and unvarying features of human nature and could continue to exist over centuries.
Now researchers are applying scientific methods to the study of the universality of art. For example, evolutionary psychology is being used by literary scholars to explain the long-lasting themes and plot devices in fiction. The structures of musical pieces are now open to experimental analysis as never before. Research findings seem to indicate that the creation by a great artist is as permanent an achievement as the discovery by a great scientist.
32. According to the passage, what do we know about cultural relativism?
A. It introduces different cultural values.
B. It explains the history of artistic works.
C. It relates artistic values to local conditions.
D. It excites the human mind throughout the world.
33. In Paragraph 2, the artists are mentioned in order to show that ____.
A. great works of art can go beyond national boundaries
B. history gives art works special appeal to set them apart
C. popular arts are hardly distinguishable from great arts
D. great artists are skilled at combining various cultures
34. According to Hume, some works of art can exist for centuries because ____.
A. they are results of scientific study
B. they establish some general principles of art
C. they are created by the world's greatest artists
D. they appeal to unchanging features of human nature
35. Which of the following can best serve as the title of the passage?
A. Are Artistic Values Universal?
B. Are Popular Arts Permanent?
C. Is Human Nature Uniform?
D. Is Cultural Relativism Scientific?
第二节（共5小题；每小题2分，满分10分）
根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。
How does water shortage affect people? 36 . It is not that they will die of thirst; rather, the poor quality of the water available for cooking and drinking may make them ill.
Just as our bodies require water to treat waste products, plentiful water is required for proper sanitation (卫生). 37 . The number of people without adequate sanitation rose from 2.6 billion in 1990 to 2.9 billion in 1999. 38 . In a statement, United Nations officials warned, “When children lack water that is fit for drinking and sanitation, actually every aspect of their health an d development is at risk.”
39 . Many crops, of course, are watered by rain, but in recent times irrigation(灌溉) has become the key to feeding the world’s ever-increasing population. Today 36 percent of the world’s harvest depends on irrigation.
If plentiful water flows out of every tap in our home and if we have a clean toilet that conveniently washes out waste, it may be hard to believe that the world is running out of an adequate supply of water. 40 .The situation is even worse in Africa, where many women spend as much as six hours a day fetching water.
A. First of all, it harms their health
B. Food production is dependent on water
C. And sanitation is truly a matter of life and death
D. Growing population is responsible for water shortage
E. Unfortunately, only 20 percent of mankind enjoy such advantages
F. Our body is 60% water and needs at least a few cups a day to survive
G. However, water for sanitation is simply not available for much of mankind
第三部分英语知识运用 (共两节，满分45分)
第一节完形填空（共20小题；每小题1.5分，满分30分）
阅读下面短文，从短文后各题所给的四个选项（A、B、C和D）中，选出可以填入空白处的最佳选项，并在答题卡上将该项涂黑。
“What you see as junk, I see as possible treasure.”
Next week is clean-up week in my community, so we get to 41 all the things we no longer need to the dumpsters(垃圾运输车) outside the township building. There was, indeed, a 42__treasure in this pile of throw-aways. It was during my cleaning-up that I found it.
It was this tiny 43 , about two inches high and a half inch thick, like a perfume bottle. All kinds of 44 flashed in my mind. I wondered who it 45 , where it came from, was it a __46__ from a young man to his sweetheart?
I showed it to my neighbor and 47 him with the idea.
“It’s junk! Look, there’s a piece broken on the top. I’d 48 it out.” he concluded.
Not me. It’s still 49 . I know every time I see it my mind will 50 . I like seeing it as a gift. Not only the imagined one from a guy to his girl, but the gift I was given just 51 I found it.
It can still 52 something. I’ll find a small glass cap and add a little colore d water to it. Junk? Absolutely not. Just because it’s 53 damaged doesn’t mean it has lost its 54 .
Like me. I’ve been 55 , but after all that, I still have a purpose. 56 picked me up out of the trash pile, 57 me off and found in me something new. Maybe, just maybe, I needed to be broken and abandoned in order to 58 His plans for me.
So, next time you pass by a lost 59 , beaten down and damaged, deserted and seen as 60 by others, remember, that is a vessel(器皿) filled by God, pouring out for His purpose.
41. A. donate B. drag C. sell D. store
42. A. false B. steady C. hidden D. mental
43. A. jewel B. rock C. bottle D. yard
44. A. possibilities B. opportunities C. surroundings D. approaches
45. A. belonged to B. stood for C. responded to D. benefited from
46. A. promise B. gift C. signal D. wish
47. A. touched B. challenged C. directed D. delighted
48. A. pick B. hang C. throw D. let
49. A. useful B. expensive C. awful D. effective
50. A. sink B. dance C. disappear D. rest
51. A. because B. until C. though D. before
52. A. feed B. hold C. ruin D. take
53. A. severely B. intentionally C. hardly D. slightly
54. A. power B. owner C. purpose D. color
55. A. damaged B. searched C. surrounded D. appreciated
56. A. God B. Love C. Nature D. Life
57. A. dropped B. dusted C. wiped D. kept
58. A. accomplish B. change C. research D. destroy
59. A. soul B. world C. dreamer D. wallet
60. A. treasure B. junk C. burden D. pain
第二节（共10小题；每小题1.5分，满分15分）
阅读下面材料，在空白处填入适当的内容（1个单词）或括号内单词的正确形式。
A Bite of China, a mouth-watering late-night documentary television series about Chinese food, 61 (attract) countless viewers since it was aired on CCTV. It became popular immediately after being shown, and has made viewers go beyond thinking about food 62(it).
From its very beginning, A Bite of China is not just a documentary about food. It is a serious documentary providing 63 unique view of Chinese as well as the relations between people and food and between people and society64 the perspective of food. The documentary shows the techniques 65(use) in making food and their production process as well as the lives of ordinary people, thus66(touch) the hearts of the audience. A Bite of China shows that the emotions of ordinary Chinese people should be exhibited, and that even a 67(complete) commercial program can achieve both artistic and commercial success. Being sincere is the most important thing for 68(artist) because they cannot move others unless they themselves are first moved.
If you are the one 69 is curious about the history and stories behind foods of various kinds in China, 70(switch) on TV and a fantastic world will spread in front of you.
第四部分写作（共两节，满分35分）
第一节短文改错（共10小题；每小题1分，满分10分）
Dear Mr. Wang,
Hearing that our library is plan to buy some books, I’d like to offer my advices.
Our library lacks popular science books. Because we are living in an age that science and technology is developing rapidly, so it is vital for us students to learn about as much science as possible. Additional, our library should buy a variety of literary books satisfied different students’ tastes. You not only offer us fun and entertainment but also broadened our horizons. Meanwhile, under the help of literary books we’ll find it easier to live rich and colo rful school life.
I do hope my suggestions will meet with your approval.
Yours sincerely, Li Yue
第二节书面表达（满分 25 分）
假定你是李华,收到美国朋友Annie的邮件,以下是邮件内容:
请给Annie回一封邮件,内容包括:
1.感谢她的信任；
2.回应她的请求；
3.说明你的理由。
注意：
1.词数100左右
2.可以适当增加细节，以使行文连贯。
Dear Annie,
_______________________________________________________________________________
Yours Li Hua
荆州中学2016级高三双周考试卷
英语试题参考答案
听力部分
1—5 BCAAA 6—10AAAAB 11—15 ACABB 16—20 AACCA
阅读：
A: 21-23 BBD B: 24-27 DDBB C:28-31 DBCB D: 32-35 CADA 36—40 AGCBE
完形填空
41—45 BCCAA 46—50 BBCAB 51—55 ABDCA 56—60 ABAAB
语法填空
61. has attracted 62. itself 63. a 64. from 65. used
66. touching 67. completely 68. artists
69. who/that 70. switch
改错：
1. plan 改为planning. 考查时态的用法。
2. advices改为advice。 advice为不可数名词。
3. that 改为when。考查连词的用法。
4. so划掉。 so不能和because连用。
5. Additional 改为Additionally。修饰整个句子用副词做状语。
6. satisfied改为satisfying。现在分词短语作名词后置定语，相当于一个定语从句。
7. You 改为They。考查代词的指代。
8. broadened改为broaden。考查平行结构。
9. under改为with。固定搭配。
10. live和rich之间加冠词a。考查冠词的使用。
书面表达
Dear Annie,
In response to your keen interest in traditional Chinese culture, here comes my favorite book The Art of War .
Viewed as a masterpiece of the ancient Chinese military classic, the book was originally intended to manage conflicts and focus on fighting strategies on the
battlefield, while today it has become as much a useful tool navigating our modern life as a war commanding art , giving us boundless inspiration and beneficial living philosophy we can live by . It is no exaggeration to say great thoughts combined with shared wisdom has established its irreplaceable position in Chinese history, which, I think, will absolutely contribute to your better mastery of traditional Chinese culture.
Altogether, The Art of War tailored to Chinese enthusiasts is well worth your attention. Hopefully it may cater to your taste. (134字)
Yours Li Hua
听力录音原文
Text 1
M: OK, so I think that’s everything: three oranges, four apples, one pineapple, and a watermelon.
W: Yes, that should do it. This is going to be the best fruit salad ever!
Text 2
W: And what would you like to drink with your meal, young man?
M: I’d like a Coke, please.
W: All right. That’s one medium classic cheeseburger meal with a Coke. Your total is $8.50.
Text 3
M: What’s that book about, Sue? History?
W: I’m not really sure. It’s a book of poems, but I have to admit th at I have no idea what most of them mean!
Text 4
W: I give up! I’ll never work out this problem. I don’t know why I chose math as my major.
M: Take it easy. I think we should take a short break. Your brain could use the rest…Text 5
W: I was going to make a cake for the party tonight. But I just realized we have run out of eggs. Could you go to the supermarket and get some?
M: I don’t think we have enough time to make one. Let me just buy a cake from a shop. Text 6
W: Next?
M: Can I have a pound of chicken and two pounds of pork, please?
W: Do you want a whole chicken, chicken wings, or some pieces without any bones in them?
M: The last one.
W: OK. That’s $4 a pound, and the pork is going to be $6 in total. Anything else?
M: No, that’s it. Can I give you a credit card?
W: I’m sorry, but the credit card machine is down. So it’ll have to be cash or a personal check.
M: Good thing. I stopped at an ATM machine on my way over here!
Text 7
W: Mr. Cooper! I tried to make my own colors based on what you taught us in class yesterday. It wasn’t easy, though.
W: Can you see it here? I wanted to make purple, but I didn’t use quite enough blue. It turned out just kind of gray and boring.
M: Well, I think it turned out great anyway! This is part of the fun of painting —discovering what you can do with a little imagination, taking some risks, and trying to do new things.
W: Thanks for the encouragement.
M: Sometimes the most beautiful things result from artistic accidents. And I’d say the same is true of almost all interesting things.
Text 8
W: Jeremy, your mom just called. Her flight was canceled. They’re putting her on another plane, but not until the morning. It looks like you’re stuck with us for one more night.
M: No problem at all! I love hanging out with my cousins. We made up a super fun game. It’s kind of like basketball, but you have to make jokes before you take a shot! W: Well, that sounds very creative! Where’s your sister?
M: She’s still doing her homework. I think she’s almost done, though. Where is Uncle Buck?
W: Oh, he went out to pick up some Chinese takeout for dinner. I hope that’s OK with you.
M: OK with me? It’s my favorite! Listen, you guys have been so good to me this weekend. I’m having so much fun. I’d love to do this again as soon as possible.
Text 9
W: So, what seems to be the problem, Bobby?
M: Dr. Cardano, I woke up in the middle of the night with a terrible pain in my right foot.
W: Did you cut yourself or knock it against something?
M: No. It just started hurting all of a sudden.
W: Can you describe the pain for me? Is it a sharp pain that comes and goes? Or is it a constant, dull pain that doesn’t really ever go away?
M: I suppose it’s more like the first one. But it’s definitely difficult to walk, so it’s not really going away, either.
W: Let me see those feet, Bobby.
M: Do you want me to take off both socks?
W: Yes, I’d like to compare your right and left foot. Ah, the right foot is pretty red, and it looks bigger than the left one. It also feels warmer.
M: What does it mean, doctor?
W: Wel l, I don’t know for sure. It could be one of a couple of things. I’m going to send you up to the lab to get some blood tests. Check in to the lab on the third floor. I’m sending them some instructions. Come back down here as soon as it’s finished.
M: OK. I need to use the restroom first. Can you tell me where that is?
W: Go downstairs to the first floor. It’s right next to the elevators.
M: Thanks.
Text 10
The Santa Cruz Beach Boardwalk is an amusement park with rides and games located right on the edge of the Pacific Ocean. Santa Cruz has been known as a university town and a surfing community since at least 1960. Founded in 1907, it was the first theme park of its kind in California. The most famous ride is called the Giant Dipper, a fast ride made of wood that climbs to 70 feet in the air. Many newer rides have bright lights and modern sound effects, but ever since it was finished in 1924, the Giant Dipper has been the symbol of the park. Other popular attractions include a castle, water rides, and little cars that kids can drive on a special electric track. There is also a mini golf course, sports games, and a huge video game area that looks like
a palace in the sky. Hot dogs, hamburgers, ice cream, and cakes of all shapes and sizes give the boardwalk a special feel all year round. Although the park is free to enter, the Santa Cruz Beach Boardwalk does charge for rides and nearby parking.
本公司具备证券投资咨询业务资格，请务必阅读最后一页免责声明 证券研究报告 1 全通教育(300359) 公司研究/简评报告 一、 事件概述 公司近日发布公告，拟发行股份及支付现金购买继教网和西安习悦100%股权，交易方案为：1）继教网100%股权估价10.5亿元，其中现金与股权各50%，对价为5.25亿元；2）西安习悦100%股权估价8000万元，其中现金支付3200万元，股权对价4800万元。同时公司拟向恒瑞天华、民生稳赢3号、喻进、莫剑斌等4名特定投资者发行股份募集配套资金不超过 28,250 万元，募集资金总额不超过本次交易总金额的 25%。 二、 分析与判断 收购定价合理，对应15年PE 分别为15.4倍和13.8倍 根据收购预案披露，本次收购设定了业绩承诺和补偿安排，根据继教网和西安习悦对15~17年业绩承诺计算，收购价对应15年PE 分别为15.4倍和13.8倍，继教网对应15~17年净利润年化增长率为25%，西安习悦对应15~17年净利润增长为31%、38%。考虑到在线教育标的的稀缺性，我们认为本次收购定价合理。同时，参与增发的喻进、莫剑斌分别为公司市场总监和系统运营总监，表明核心管理层对公司发展充满信心。 继教网为K12教师互联网继续教育培训平台，增强公司与K12教师粘性 继教网主营业务为 K12 基础教育教师的互联网继续教育培训，根据公开信息，2011年全年累计培训中小学教师和校长近800万人。根据《中小学教师继续教育规定（教育部令第7号）》及《教育部关于大力加强中小学教师培训工作的意见》等政策规定，明确各地需要通过多种有效途径，对全体中小学教师进行分类、分层、分岗培训。我们判断主要有两点：1）新增教育培训平台布局，完善公司整个在线教育生态布局；2）通过该平台，能够增强各地中小学教师和校长对公司平台生态的粘性。 西安习悦以家校互动为主营业务，K12布局再下一城 西安习悦主营业务为K12 基础教育家校互动信息业务和高等教育校园云业务，业务基本集中在西安市，均与中国电信西安分公司合作，其中，公司负责教育信息服务平台的开发和运维。我们判断，公司将充分利用西安习悦的学校资源优势，通过销售和业务协同，转变原有的盈利模式。我们注意到，西安习悦计划推出免费家校互动客户端“知了”，我们判断通过免费APP 获取用户，引导家长、老师和孩子使用全课网，将有望为公司带来新的流量转化方式。 三、 盈利预测与投资建议 维持“强烈推荐”评级。预计14-15年EPS 为0.60、0.84元，对应PE 为147、105x ，考虑备考盈利，预计15年EPS 为1.44（摊薄），对应PE 为61.2x 。 四、 风险提示 1）校讯通业务受到冲击；2）在线教育进展缓慢。 盈利预测与财务指标 项目/年度 2012A 2013A 2014E 2015E 营业收入（百万元） 156.6 172.3 241.0 320.5 增长率（%） 9.9% 10.0% 39.9% 33.0% 归属母公司股东净利润（百万元） 43.7 42.0 58.7 81.4 增长率（%） 17.6% -3.9% 39.7% 38.7% 每股收益（元） 0.45 0.43 0.60 0.84 PE 195.9 205.0 146.9 104.9 收购继教网和西安习悦，K12在线教育龙头归来 ——全通教育（300359）收购点评 民生精品---简评报告/计算机及信息服务业 强烈推荐 维持评级 交易数据（2014-9-19） 收盘价（元） 88.15 近12个月最高/最低 100.5/24.19 总股本（百万股） 97.20 流通股本（百万股） 24.45 流通股比例% 25.15 总市值（亿元） 85.68 流通市值（亿元) 21.55 该股与沪深300走势比较 分析师 分析师：尹沿技 执业证书编号：S0100511050001 电话：(8621) 60876700 Email ：yinyanji@https://www.doczj.com/doc/877709229.html, 分析师：李晶 执业证书编号：S0100511070003 电话：(8621) 60876703 Email ：lijing_yjs@https://www.doczj.com/doc/877709229.html, 相关研究 1、《在线教育策“马”而来，K12潜力无限——在线教育深度研究报告》2014-1-21 2、《全通教育（300359）2013年年报点评——传统业务稳健增长，积极布局K12在线教育》2014-4-10 3、《O2O 时代IT 行业深度研究——打破互联网通吃一切的神话》2014-5-7 2015年1月29日
K12在线教育四大产品模式分析 ? K12在线教育可从4点切入：教学、作业、习题、课外辅导，而针对四大切入点，又有不同的产品模式，各类进入者优势不同决定了其切入点不同。接下来我们对这四大产品模式做详细分析。 一、四大切入点：教学、作业、习题、课外辅导 1，我们认为，从一个学生的学习时间来拆分，一般K12教育的过程拆分为：课堂教学、课下作业、自购辅导习题、培训辅导四个环节。这四个环节有所区别： 1）课堂教学的数字化和在线化，针对的是课堂的8小时的教学过程。由于他切入的是围墙内的教学行为习惯，需要的是至上而下的推动力，是最难的； 2）课下作业的环节亦需要打通围墙内，切入点是帮助老师组卷、批改；而辅助学生做题的环节是偏2C的业务； 3）学生自购辅导习题环节，给学生提供辅导书的习题，或者真题，学生自主性最强，最易铺量。 4）课外培训和辅导是额外的教学，目前主要是线下的培训和家教模式，而线上的1：1辅导正在被探索。 2、在线教育发展驱动力：中国至下而上VS 美国至上而下。国内政策对数字化教育推动停留在方向指引上，没有标准体系和大规模的政策实施节点。因此，目前国内在线教育发展总体呈自下而上的推动态势。而在2014年4月23日的《从美国在线教育进程看中国教育数字化和在线化变革前景》报告中，我们对美国过去20年来课堂教学过程的数字化和在线化做了深度剖析。我们认为，美国是从政策角度自上而下推动数字化，经历了近20年的发展，并形成了较为成熟的体系。 3、在中国，教学、作业、习题到课外辅导的切入难度依次递减。由于市场化程度是从课外辅导机构、教辅出版，到学校教学依次减弱。在中国在线教育自下而上的驱动过程中，必然是市场化程度更低的环节更易于切入。 二、针对四大切入点的产品模式比较 根据切入的环节不同，我们来分析一下中国K12课堂正在探索的几种互联网教育产品的模式各自的特点。 1、以学校教学为切入点的产品形态的产业链条最长，包含硬件（学校基础网络、电子展示白板和师生用平板电脑）、学生信息系统、学习管理平台/课程管理平台、内容APP（课程、随堂试题、辅导习题和考试测评）等环节。其特点在于： 1）改变上课的教学行为，降低老师的备课难度，通过录播课程、电子化教材等多元化的教学手段的丰富来提高学校教学的质量。通过此模式，优质老师的教案和录播课程可以产品化并做到传播，可以解决一定程度的师资不平衡问题，实现教育公平。以美国为例，当老师可以使用的教学辅助材料增多时，老师的备课负担在减轻，同时在线课程等多种直播和录播产品有助于将优质的教学资源以产品化的方式传播，并降低对学校老师备课和授业的能力的要求，把老师更多的精力转移到解惑上。 2）改变老师的教学习惯最难，变化也最彻底，需要理论与实践的支撑。同时，随着教学理念的改变，整个教学过程可能被彻底颠覆。比如而随着美国2005年后在线教育的发展以及翻转课堂概念的提出，美国学校教育在课堂上和课下的教学过程和学习行为已经发生较大的改变，线上课程和线下教学组合的混合在线教育模式成为了主流。
上海文军信息技术有限公司 K12英语在线教育平台线上营销排行榜 文军智库
目录CONENTS 01 在线教育宏观发展背景一片利好 02 K12英语在线教育平台线上营销排行榜 A 平台用户量数据对比 B APP下载量数据对比 C 品牌影响力数据对比
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第一部分在线教育宏观发展背景一片利好
2017年，商品房销售面积169408万平方米，比上年增长7.7% 中国在线教育发展史 §函授§幻灯/投影仪§广播/电视§录音/录像带§...... §学习社区§视频课件§网校§...... §电子计算机§多媒体课件§互联网§远程教学§网校§...... §录播客/直播课§MOOC §移动教育§大数据应用§...... 传统教育 数字化教育互联网+教育 移动+教育1990 智能+教育 §知识付费平台§B2B2C平台§人工智能应用§...... 2000 2010 2013
k12在线教育竞品分析 第一篇背景篇 1.1 前言 随着全球教育信息化的发展，在线教育市场将呈现出爆发式增长。在业内，2013年也被称之为“在线教育市场的发展元年”。在过去一年内平均每天诞生2.6家在线教育公司。其中K12（指幼儿园、小学、初中、高中阶段）是整个教育市场的一块重要阵地，中国的中小学生有2亿之多，预计五年内中国K12教育互联网化市场规模则将达1500亿元，而在2013年新东方、学大、好未来、龙文、巨人、京翰、卓越、精锐、昂立、邦德全部加起来，top10的线下k12合计营收为112.8亿。 谁都能够看到K12在线教育未来体量巨大的市场，但谁也都能看得到做基础
教育阶段在线教育的难处——牵扯其中的各个利益方：教委、学校、老师、线下教育机构、家长、学生，这还不算完，别忘了题库和教辅书集团，经过多年的发展，这些利益方已经基本达成一种稳定的生态，在线教育想进来分一杯羹谈何容易。 2014年9月份，明星创业家“小龙女”龚海燕的梯子网和那好网提前出局，标志在线教育行业泡沫已经显现。不过，尽管“泡沫论”不绝于耳，但这并没有妨碍资本的狂热。有第三方机构统计，仅在2014年8月，公开披露的国内在线教育投融资(含收购)案例便达13起，累计涉及金额超过10亿元。 所以，本次竞品分析将专注于K12领域的产品，从发展历程、产品定位和功能、运营和盈利模式等方面进行分析，旨在说明各自的优势，加以借鉴。 1.2 产品分类 在线教育类的产品太多了，从细分业务领域、商业模式、定位人群等角度可以有不同划分方式。在此，仅从K12市场的细分领域来看，把目前题库答疑类的产品（之所以选择该领域，是因为个人认为练习和答疑是学生的刚需）分为以下几类： 1. 做题类
２０１８年Ｋ１２在线教育行业深度分析报告
主要观点 K12在线教育具备政策、技术、市场的东风 地方性线下培训机构整治蔓延向全国，今年以来从教育部到国务院频频出台文件对校外培训机构展开专项治理，监管趋严。政策不确定性影响下，好未来等线下巨头开始发力在线教育，在线业务成为高增长动力。技术层面，AI赋能，教育落地场景覆盖“教、学、考、评、管”全产业链条，优化在线学习体验。同时，家长对应试提分有刚需且支付意愿较高，技术成熟下的直播授课用户满意度高，K12在线教育具备了快速发展的市场基础。 K12在线学科辅导关键公式 参考电商，我们建立在线教育关键公式：GMV=流量*转化率*客单价*（1+复购率）。（1）流量：较优流量为自有流量（线下机构、工具、社区）、其次为采购流量（线上+线下广告投放），老牌的线下培训机构及题库型模式在流量关口具有天然优势，观测指标为注册用户数、MAU、DAU等；（2）转化率：分品牌驱动（新东方在线、学而思网校）和营销驱动（其他在线教育企业），营销驱动下获客成本较高，未来如何降低营销费用成为实现盈利关键，观测指标为付费率、转介绍率、有效获客成本等；（3）客单价：多数在线1对1课时费50-150元/时，部分高端课程可达200元/时以上，与线下1对1主流200-350元/时相比性价比突出，中短期仍将保持低价优势加快市场渗透，观测指标为ARPU/ASP；（4）复购率：分产品驱动和服务驱动，好的产品保障学习效果（智能师生匹配、自适应学习产品等），好的服务提升学习体验（课堂强交互、课后辅导答疑、及时反馈等），双管齐下合力增强用户对平台的粘性、提高留存率，观测指标为留存率（续费率）、完课率、消课率、退费率、用户使用时长等。 老牌线下机构发展在线教育：品牌优势，获客成本低 老牌线下机构发展在线教育的基因特征为强大的品牌优势、充足的学生/师资、丰富的教学资源，用户对品牌的认知、认可能较为顺利地迁移至线上，普遍获客成本较低，营销费用远低于同业。新东方在线产品结构与线下培训有共通性；共享优质师资使得全职占比较低、教学成本占营收不足20%，毛利率高达62.6%；强大品牌导流节省营销开支，获客成本百元左右且呈下降趋势，2018Q3销售费用率（销售费用/营业收入）和实际销售费用率（销售费用/现金收入）分别仅为32.7%和17.4%，奠定盈利基础。新东方在线已具备自我造血功能，净利率18-20%，高于新东方整体13-15%净利率水平，表明成熟的在线教育能够享受高于线下的盈利水平。 纯在线教育：招生营销驱动，重后端产品和服务提高留存 纯在线教育的基因特征为无强势品牌、缺乏流量，前端招生营销驱动；重教研和技术，强调学习体验，主打1V1模式，后端依靠产品和服务驱动提高学生留存。掌门1对1招生线上线下联动以降低获客成本（仿
K12在线教育四大产品模式分析 K12在线教育可从4点切入：教学、作业、习题、课外辅导，而针对四大切入点，又有不同的产品模式，各类进入者优势不同决定了其切入点不同。接下来我们对这四大产品模式做详细分析。 一、四大切入点：教学、作业、习题、课外辅导 1，我们认为，从一个学生的学习时间来拆分，一般K12教育的过程拆分为：课堂教学、课下作业、自购辅导习题、培训辅导四个环节。这四个环节有所区别： 1）课堂教学的数字化和在线化，针对的是课堂的8小时的教学过程。由于他切入的是围墙内的教学行为习惯，需要的是至上而下的推动力，是最难的； 2）课下作业的环节亦需要打通围墙内，切入点是帮助老师组卷、批改；而辅助学生做题的环节是偏2C的业务； 3）学生自购辅导习题环节，给学生提供辅导书的习题，或者真题，学生自主性最强，最易铺量。 4）课外培训和辅导是额外的教学，目前主要是线下的培训和家教模式，而线上的1：1辅导正在被探索。 2、在线教育发展驱动力：中国至下而上VS 美国至上而下。国内政策对数字化教育推动停留在方向指引上，没有标准体系和大规模的政策实施节点。因此，目前国内在线教育发展总体呈自下而上的推动态势。而在2014年4月23日的《从美国在线教育进程看中国教育数字化和在线化变革前景》报告中，我们对美国过去20年来课堂教学过程的数字化和在线化做了深度剖析。我们认为，美国是从政策角度自上而下推动数字化，经历了近20年的发展，并形成了较为成熟的体系。 3、在中国，教学、作业、习题到课外辅导的切入难度依次递减。由于市场化程度是从课外辅导机构、教辅出版，到学校教学依次减弱。在中国在线教育自下而上的驱动过程中，必然是市场化程度更低的环节更易于切入。 二、针对四大切入点的产品模式比较 根据切入的环节不同，我们来分析一下中国K12课堂正在探索的几种互联网教育产品的模式各自的特点。 1、以学校教学为切入点的产品形态的产业链条最长，包含硬件（学校基础网络、电子展示白板和师生用平板电脑）、学生信息系统、学习管理平台/课程管理平台、内容APP（课程、随堂试题、辅导习题和考试测评）等环节。其特点在于： 1）改变上课的教学行为，降低老师的备课难度，通过录播课程、电子化教材等多元化的教学手段的丰富来提高学校教学的质量。通过此模式，优质老师的教案和录播课程可以产品化并做到传播，可以解决一定程度的师资不平衡问题，实现教育公平。以美国为例，当老师可以使用的教学辅助材料增多时，老师的备课负担在减轻，同时在线课程等多种直播和录播产品有助于将优质的教学资源以产品化的方式传播，并降低对学校老师备课和授业的能力的要求，把老师更多的精力转移到解惑上。 2）改变老师的教学习惯最难，变化也最彻底，需要理论与实践的支撑。同时，随着教学理念的改变，整个教学过程可能被彻底颠覆。比如而随着美国2005年后在线教育的发展以及翻转课堂概念的提出，美国学校教育在课堂上和课下的教学过程和学习行为已经发生较大的改变，线上课程和线下教学组合的混合在线教育模式成为了主流。
K12在线教育产品现状分析 据腾讯科技数据统计，截止到今年8月底，所有类型的在线教育共有106个项目获得融资，其中K12在线教育项目19个，是最多的一类。“互联网+教育”思维的提出让在线教育行业持续升温。 然而在资本大量涌入k12在线教育市场的同时，我们也看到了很多问题，有的在线教育企业甚至已经解散。那么目前的K12在线教育到底处在一个什么样的现状当中？制约它发展的症结又在哪里？我们是否能解决这样的问题？本文中将对这些疑问举实例加以分析。 在线教育发展的近年来主要有以下几种形式：网上视频教学、网上题库、在线答疑、移动端APP等。本文以近两年K12在线教育最受欢迎的移动端APP教育平台形式为例，分析K12在线教育的发展现状。 “梯子网”做题库和课件，但也没多久梯子倒了；“那好网”做互动直播，也没好起来；“老师来了”是找家教的平台，但是在前些天老师也走了，等等这些企业，都是没有抓住目标顾客，或者是没能精准判断顾客的需求。但也不难发现，这K12在线教育大发展的市场环境中，还有是一些企业做得风生水起，比如拍照解题的“小猿搜题”，做作业的“一起作业网”等以中小学学生作业为主的一些APP倒是受到了好评，而像北京百年育人的“教育号”与“爱笔”这样软硬结合的企业，在上市之前便已经是受到了极大的关注。 对于已有的这些K12在线教育类产品的亲身体验和调查，综合分析有以下几点内容： 1.题库众多：学生可分类选题，并有错题报告；老师可选题给学
生留家庭作业。 2.拍照解题：直接拍照上传问题，在线出答案及解析。 3.学生社区：学生间可相互交流。 4.智力游戏：益智类小游戏缓解学习疲劳。 5.收费教育：老师在线答疑、视频教学、题库等有收费项目。 在对这些APP的现有内容和形式上的分析，不难发现，从产品上来说，可能已经做到了一定的高度，但是，对于学生、老师及家长在选择时，这些APP的核心竞争力，是否是他们选择的标准？从用户的角度去考虑是，我们就能发现K12发展的问题所在了。 1.长时间使用是否会造成眼睛疲劳，形成近视？ 2.APP只做客观题，形式单一，主观题怎么解决？ 3.拍照就能解题，学生只“参考”不思考怎么办？ 4.手指点点就能完成作业，汉字书写怎么锻炼？ 5.老师、家长对于学生课后学习到底扮演了什么角色？ 做在线教育，不是要颠覆传统教育方式，而是要进行线下线下的结合，在互联网时代，单走哪一个极端都是行不通的。如果当下的在线教育产品能把定位先放在解决“学生写课后作业”的问题上，就是K12在线教育线上线下结合迈出的一大步了，不用好高骛远。 所以在解决这些问题的时候，要考虑一下几点： 1.作业谁来出？--老师出。怎么出？出到哪？ 2.作业谁来写？--学生写。怎么写？写到哪？ 3.作业谁来交？--家长交。谁来改？怎么改？
2017-12-15
目录 一、K12在线教育常见模式与分析： 1.1录播课模式 1.2直播课模式 1.3在线一对一 二、K12在线教育师资构成、教学场景与教师管理模式 2.1师资构成 2.2教学场景 （附双师课堂模式解析） 2.3教师管理模式（简析） 三、xxxx教育线上中心直播布局思考意见 3.1教育直播课的意义 3.2一堂成功直播课的标准 3.3关于产品布局的前提理论原则分析 3.4xxxx智能教育K12线上中心定位框架意见 3.5最新K12在线教育行业权威解读文章
K12在线教育常见模式与分析 K12在线教育行业目前的模式主要分三大类，录播课模式，直播班课模式及在线一对一模式，下面对三种模式做简短分析： ▲录播课模式： 1.1简述： 录播课是最早的在线教育业态，大概是2005年之后，各种网校如雨后春笋般冒了出来，其中比较有代表性的是：北京四中网校、黄冈网校、101网校、新东方在线、学而思网校等。这类最原始的网校，基本模式都一样：依托于比较有名的公立或者民办的线下教育实体，挑选优秀老师，把他们的上课实录或者对摄像机录制的课程放到网上售卖。 1.2录播课的优势： 录播可以加后期制作，使讲授的呈现效果更好或者更具特色。 目前市面上有两款产品就是按照这个思路开发的，一个是主打高中的乐学高考。推出了乐学大电影系列，以拍电影的标准来拍授课短视频。此时的课堂不再是一个老头或老太太对着黑板干巴巴的在讲授，而是一个明星范儿的老师配合各种场景、助手及后期制作的生动课程；另一个是主打初中数学的洋葱数学。虽然录播课的呈现标准没乐学高考高，但也花了很多心思在课程效果上。而且，为了弥补录播互动性差的缺点，两者均设计了聊课室、助教qq群答疑等板块。 同时，我们要看到，目前做精品课程的成本高、产量低等问题是许多做录播课程机构必须解决的第一难题。 1.3录播课的不足： （1）录播课的很多实际消费者——家长不懂教育。在孩子身上向来不差钱的中国家长，在听了课程顾问的神忽悠后，自然舍得掏腰包。但从后期的课程复购率就知道该模式的属性。 （2）在教育信息化的大背景下，各个学校，甚至是很多地方的乡村中学，都安装了微机室、多媒体等。随着各种教育新模式的不断涌现社会，尤其是13年后，录播这种传统模式的弊端越发明显。其最大问题在于学生毫无课堂参与感，也无任何课后服务，我讲我的，你听你的。而教育的本质是沟通，而非灌输，任何人都更倾向于和人去沟通，而不是被动接受。即使是作为专业的教育从业人员，让我们去看看一些知名机构老师的录课视频时，还是经常会走神、犯困、不自主的快进，更何况是思维更活跃的孩子们呢。所以，录播课这种模式的衰落已成必然，想必近几年已经很少再看到关于北京四中、黄冈及101网校的信息了吧。 ▲直播班课模式： 2.1简述：直播课（直播班课）模式是目前主流的在线教育模式，目前常见的直播课程模式又可以分为四小类：讲座、幻灯片、音频互动、视频互动模式。 （1）讲座模式讲座模式适合以语音为主的直播，语音直播也是一种方便快捷、应用最广的直播方式，直播时可直接语音授课，也可辅以图文、小视频，内容实时保存，随时可回放、支持私问送礼打赏评论聊天，互动丰富不受时间场合流量限制。 【适用场景】语音直播授课基本适用于大部分课程，特别是符合碎片化学习需求，方便语音传递的内容，比如英语口语学习、咨询问答或者专业教学类的可以语音，沟通更简单、高效。 （2）幻灯片模式幻灯片模式适合图片PPT课件较多的语音直播，有些课程需要配合比较多的图片来配合课程内容，可以上传ppt至主屏，每张ppt绑定对应的语音，以便更好的理解课程。 【适合场景】一般适合ppt课件较多的语音直播，比如一些需要做笔记的、识记背诵需要归纳重点的课程，比如教育考试、健康医学类相关考点、重点或者一些图片展示较多的课程，比如摄影教学、绘画、服饰搭配课程。 （3）音频互动模式音频互动模式适合已有录制好的音频，音频播放配合语音互动。讲师提前上传录制好的音频，定时播放，既有直播氛围，又能在评论区和听众即时互动交流。
在线教育年融资超200亿?分蛋科技家庭分期布局在线早教 |k12在线教育平台排名 从2011年爆发开始到现在，在线教育已经成为资本追捧的对象，仅今年资本融资就超过200亿。尤其是以k12为主的在线教育更是受到了各行业资本的疯狂涌入，而在线早教作为在线教育其中一个细分领域，近两年同样被资本市场看好。 据公家统计局公布的数据显示，中国早幼教服务市场的规模在2018年已经高达6271亿元，预计2020年将达到8146亿元。更有数据显示，我国共有1.14万所早教中心，其中一线城市数量是全国平均水平的3倍。据悉，在众多在线早教产品中，作为比较成熟的少儿在线英语则是率先突出重围，以在线少儿英语VIPKID为例，以5亿美元D+轮融资成为在线教育领域获得的最大一笔融资。而美国私塾、英博士英语教育等这些少儿英语平台也大受欢迎。短短的二三十分钟，通过互联网线上学习，不仅孩子收获很多，父母也能收获很多。平时要上班没时间陪孩子，现在可以利用业余时间和孩子一起共同体验共同学习，我觉得挺好的。 刚刚和孩子体验完在线英语的王女士分享道。政策利好+资本双管齐下，巨大的市场前景，早教+互联网，或许能成为下一个资本风口。分蛋科技旗下的爱分担家庭分期平台也早已布局早教这片蓝海。据了解，除了婚庆蜜月以及月子会所分期业务外，爱分担早教分期业务主要集中在孩子不同年龄阶段的幼儿教育，在全国多个城市都有分期服务，尤其在北京、上海、
广州、深圳、成都这些早教市场需求更大的城市，0负担的早教分期消费也成为了这些一线城市家庭的首选。目前，爱分担合作的早教平台都是全国知名早教品牌，涵盖线上线下。而且我们是第一个完全0利息0手续费的家庭分期消费平台，可以说真正为中国家庭减轻压力。爱分担已经和国内首个私塾式的在线教育品牌美国私塾少儿英语达成合作，用户可以在爱分担商城上免息预定，足不出户就能给孩子体验美式英语。 爱分担负责人表示。便捷的学习方式是在线教育最大的优势，在时间成本、教育成本双高压力下，在线教育可以让更多繁忙的中国家长利用碎片化时间来帮助孩子学习，而爱分担家庭分期平台的0利息早教分期不仅能为家长缓解经济压力，也为教育事业制造良性循环，从而进一步推动在线早教市场的发展。 感谢您的阅读！
K12在线教育产品模式的特点 根据切入的环节不同，来分析一下中国K12课堂正在探索的几种互联网教育产品的模式各自的特点。 1、以学校教学为切入点的产品形态的产业链条最长，包含硬件（学校基础网络、电子展示白板和师生用平板电脑）、学生信息系统、学习管理平台/课程管理平台、内容APP（课程、随堂试题、辅导习题和考试测评）等环节。其特点在于： ①改变上课的教学行为，降低老师的备课难度，通过录播课程、电子化教材等多元化的教学手段的丰富来提高学校教学的质量。通过此模式，优质老师的教案和录播课程可以产品化并做到传播，可以解决一定程度的师资不平衡问题，实现教育公平。以美国为例，当老师可以使用的教学辅助材料增多时，老师的备课负担在减轻，同时在线课程等多种直播和录播产品有助于将优质的教学资源以产品化的方式传播，并降低对学校老师备课和授业的能力的要求，把老师更多的精力转移到解惑上。 ②改变老师的教学习惯最难，变化也最彻底，需要理论与实践的支撑。同时，随着教学理念的改变，整个教学过程可能被彻底颠覆。比如而随着美国2005年后在线教育的发展以及翻转课堂概念的提出，美国学校教育在课堂上和课下的教学过程和学习行为已经发生较大的改变，线上课程和线下教学组合的混合在线教育模式成为了主流。 ③短期是实验阶段，长期至上而下的推手必然出现。基础教育阶段的学校教学作为民生大计和国家竞争力的最根源，解决教育不公平、提高教学质量，是作为教育主管最终需要面临和解决的问题。
④代表性企业：口袋鼠。口袋鼠的产品模式与美国成熟的培生教育产品模式类似，通过从学校课堂教学的环节切入，通过学习管理平台占据入口价值之外，顺畅地衍生至课下作业、习题环节，实现2B2C的线上线下闭环。
一、在线教育行业分析 (2) 1．市场规模 (2) 2．用户规模 (2) 3．投资融资情况 (3) 4．市场现状 (4) 5．用户痛点 (4) (5) 6．竞品确定 (5) 二、产品介绍及定位 (6) 1．产品介绍 (6) 2．产品定位 (7) （1）作业帮 (7) （2）小猿搜题 (8) （3）阿凡题 (8) （4）学霸君 (8) 三、功能分析 (8) 1．功能简述 (8) （1）小猿搜题 (8) （2）作业帮 (9) （3）阿凡题 (9) （4）学霸君 (10) 2．功能对比 (10) （1）基本功能点 (10) （2）内容功能点 (11) （3）拓展功能点 (12) 3．功能优缺点 (13) 4．总结 (14) 四、交互体验分析 (15) 1．拍照搜题 (15) 2．题目练习 (17) 3．题目报告及错题解析 (19) 4．搜题周边 (21) 5．做题周边 (26) 五、视觉分析 (29) 六、运营及盈利模式分析 (29) 七、总结 (30)
一、在线教育行业分析 1．市场规模 随着全球教育教育信息化的发展，在线教育市场将呈现爆发式增长。2014年中国在线教育998.0亿元，同比增长18.9%，预计2015首次突破千亿规模达到1191.4亿元，预计到2018年首次突破2000亿元，达到2046.1亿元。随着在线教育创新形式的不断增长，产业格局逐渐优化升级，市场规模短期内将平稳上涨。 2．用户规模 2014年中国在线教育人数为5999.2万人，随着在线教育市场推广的加强，用户对于在线教育形式接受度也在提高，之后几年在线教育用户将以20%的速度增长，预计2018年达到13221.1万人。
k12在线教育平台排名在线教育课程质量存疑,教 师资质参差不齐成为行业通病 课程时长缩水、教师资质存疑通病，正在教育行业逐步暴露。 在线教育平台频频被爆出课程质量问题，主要原因在于，各大教育平台对师资并不重视。不少在线教育平台仅需老师提供在职证明、大学生提供学生证即可，而不去审查教师资质。 在线教育要解决的就是优秀师资不均衡的问题，但如今师资却成为了重点诟病对象。然而，不仅仅是在线教育，整个教育行业，都 存在师资问题。 “市面上大量宣传名师效应，进行虚假宣传的教育培训机构不在少数，许多教育机构为了追逐利润，往往都打出名师的幌子。实际 上所谓的名师有可能就是一个大专的学生，经过包装成为了具有三 五年经验的名师”，北京师大教科文教育科技有限公司合伙人陈慧 子对36氪表示。 除了名师问题，因教师道德素质低下导致的行业乱象更是时有发生。去年年底发生的“红黄蓝事件”已经将这一问题推向了高潮， 因教师综合素质低下、法律意识淡薄，最终导致了恶性事件的发生。 优秀师资的供给不足，致使行业问题频发。虽然前不久教育部曾发布《教育部办公厅关于切实做好校外培训机构专项治理整改工作 的通知》，要求培训机构学科类教师取得相应教师资格。 然而，对于新规不少在线教育机构却表示，对自己没有太大影响。36氪向好未来、新东方等其他老牌教育机构询问，却也未得到任何 公开回应。 一位在好未来工作了3年的老师直接告诉36氪，“这个事情是 很严重的”。政策明文要求所有教师必须持证上岗，所以好未来在 组织公司报名，其他公司也是如此，报名人数的骤增已经使北京考 区爆满。此外，该名老师说道，“资格证是按比例通过的，一定有
约课K12中小学在线教育 一、先解释什么是K12 K12，是kindergarten through twelfth grade的缩写，是指从幼儿园（Kindergarten，通常5-6岁）到十二年级（grade 12，通常17-18岁）的学生阶段，这两个年级是美国、澳大利亚及加拿大的免费教育头尾的两个年级，也可用作对基础教育阶段的通称。 K12主要被美国、加拿大等北美国家采用。 K12这个词，引进中国，意义就是基础教育阶段，即从幼儿园到高中。 二、什么是约课K12中小学在线教育？ 约课，是一种中小学在线教育辅导平台，是互联网+K12名师教育公共服务平台，是全国首家将C2C与O2O完美结合的中、小学课外辅导教学门户。约课利用移动互联直播课堂，完成一对一、小组课、名师大讲堂等多用途的教学需求。约课，是教育辅导机构、优秀教学名师开展在线教学授课的利器；是广大学生寻找优秀精品课程、寻找海量优秀师资、寻找快捷学习方式的佳选。 “约课网（中小学在线教育辅导平台）”，业务模式有点类似淘宝商场，平台负责提供技术系统、服务器设备、带宽资源，以及相关服务，合作对象“拎包入驻”，在该平台展示和提供内容服务，实现机构、学校、老师、学生、课程等教育资源的精准对接和匹配。并且有真实的师生在线教学。与此同时，利用APP实时答疑工具，完成教学环节的无缝对接。 约课，平台主要采用在线直播互动教学模式，意图建立教师和学生直接沟通、双选、授课的渠道，帮助老师成为知识创富的主人，并辅以APP移动答疑及时解决作业及教学难题。平台采用先进的视频流技术，云分发、云交互，教学过程同步录制，原影再现教学场景，可帮助家长监督、管理教学过程，帮助孩子重温教学内容，温故而知新。 三、约课教学应用一览 1、直播授课：老师学生在线上课，声像同步、沟通无碍。 2、语音视频一问一答，方便直接；文字图片随心所欲，方式多样。 3、课堂随时测试，一起作业，学习效果稳步提升。 4、电子白板：PPT、word、图片视频均可展示；文字书写，交流互动，形式多样。 5、文件传输：作业讲义云端秒传，提高效率方便快捷。 6、约课手机终端：移动答疑，随时学习，联通互动。 7、教学回放：教学过程全纪录，温故知新，查缺补漏。 四、约课，全方位学习平台 打破以往 "东奔西跑"的课外辅导模式，运用直播互动的教学方式，结合约课APP答疑利器，随时随地轻松提高学习成绩。虚拟教室，独享空间，省时、省力、省钱、经济实惠。