人大代表陈丽芬：电商已经颠覆了传统商业模式|发展|商业模式|陈丽芬_新浪财经_新浪网Chen Lifen of president of group of sunshine of delegate of National People's Congress of whole nation of dispatch of sina finance and economics, Jiangsu is when two conferences speech point out, the change that current period develops makes us must be reformed. It is commercial pattern occurrent change, the net that clean out treasure, Beijing east net, easy fast net, should wait for company of burgeoning cable business to had overturned when the net traditional commercial pattern; 2 it is investment means occurrent change, the bank on the net, mobile phone pays, remaining sum treasure, and many tripartite such as Yi Fubao, 100 Fu Bao, quick buck pays platform establish, internet finance already formed rapid development state; 3 it is to consume an idea to be being changed, personalized consumption demand is increasingly exuberant, the network shops, private order make becoming fashion. Chen Lifen expresses, the pressure that traditional manufacturing industry faces asks we must be reformed. The times varies in ceaseless development, and a lot of difficulty that traditional manufacturing industry is facing development and problem. It is to become this abidance integratedly to promote. 2 it is situation of energy-saving environmental protection austere. 3 it is international competition is intense with each passing day. It is its below material of two conferences speech: 2014 " two meetings " speech material -- complies with reform strong actual strength to deepen reform to close to development reviews our country from 1978 the Cheng of 36 single-page calendar since reforming and opening, as the delegate of a business circles, I think, without reforming and opening, with respect to the honor that obtains without my individual; Without reforming and opening, also do not have the achievement that Jiangsu sunshine group develops. Can say, the destiny of the individual's future, enterprise, the development with the country is in all of flourish accrete. One, summary history develops experience, enhance the development history that deepens group of reform confidence sunshine 28 years, since goes all out in work tenaciously, the history that does poineering work difficultly, it is scientific and decision-making, dare make the history that dare be, it is the ceaseless reform, history that is brave in to innovate more. (One) planned economy times is begged in crack live, dare enter dare try. 1986, when sunshine group comes out from depart of a town enterprise, just meet the low ebb of wool spinning industry, can saying is " when be born not to meet " . Do factory initial stage, do not have a technology, 2 without capital, 3 without the market, we resolutely loan buys equipment 5.6 million yuan, make 5000 ingot essence spins rapid go into operation, stepped poineering pace successfully. Can be good times don't last long, 1988 second half of the year, the country begins processing to rectify, we sufferred woolen cloth exports the grim challenge with rocket of price of concussion of big fight of suffocate suffocate, abb, raw material, fatigued and weak home market again, then bold put forward " dare contend with the strong opponent, dare go all out in work with difficulty, dare challenge with the destiny " catchword, made " get used to atmosphere Hou, liven microenvironment " decision-making, walk out of the new approach that an ego develops, make enterprise from inside intense competition rapid stand firm crural root. (2) below market economy environment bold and decision-making, be brave in to innovate. Of speech of the make one's rounds austral small 1992 smooth comrade and party 14 after be being held greatly, innovation becomes the core motive force that urges sunshine to develop quickly. Our establish " high starting point of base oneself upon, use high-tech, development high-grade, achieve piece cost-effective " business purpose, what pulled open technical reformation above all is prelusive, invest 180 million yuan early or late, introduced the advanced production facilities of the country such as France, Italy, Germany,
Switzerland, Belgium, and compose built system of research and development of science and technology, hold to " the person has without me, the person has me new, the person is new my essence " principle, accelerate the rate of research and development of new product, accomplish " manufacturing generation, development generation, development generation " , have every day taste newly, have a breakthrough year after year, cambium goes out not poor taste catenary newly. From 1990 sunshine rolls out wollens of the first batch of color of Chinese, to toothpick, of Gong Sijin, doeskin demand exceeds supply, arrive again " ultrathin raise series fabrics high " , " fabrics of series of Italian craft new style " , " enter series fabrics in order to produce a top " and " function, fabrics of series of environmental protection high-tech " wait for a series of successes that taste fabrics newly to roll out, make sunshine brand makes the leader brand that leads Chinese wool textile consumptive trend. (3) open to the outside world the world is faced in the process, make a brand. After China joined WTO formally 2001, of our country open to the outside world enter a new level. As new competition of economy of round of international and the arrival that develop pattern, we are satisfied at home market no longer, establish " to deep-sea fish, enter an international market " target, extend an international market actively, strive will " sunshine " make international well-known trademark. We are manufacturing base with China, the product quick sale reachs country and the area such as the United States, Europe, Japan, become the exit inside course of study to achieve assemble most company. Current, "Sunshine " woolen cloth already enjoyed taller reputation in the international market, the cooperation that built stability with many world-famous brand concerns, was judged to be 2006 " Chinese world famous brand " . In walking out of the process that go, we still increased the strength that dress brand builds, formed " go up to person from ovine body " whole industry chain. Current, "Pang Bei " professional clothing, " power Buddhist nun the Supreme Being " high-grade men's clothing, " sunshine vogue " outfit of new style business affairs already made trade inside well-known trademark. (4) transition is accelerated after world banking crisis, answer a challenge. After financial crisis happened 2008, we realise, should come true good rapid development, enterprise must transition upgrades, early transition is early active, fast transition rapid development, not transition does not have an outlet. It is support increases science and technology to throw promotion industrial high end is changed, design a concept newlier, break traditional raw material to deserve to compare, use new material, new technology, new technology actively, the wool spinning that develops production to be able to replace the content of high-grade, hi-tech that imports fabrics knits a product. 2 it is ability of innovation of promotion of technology of support breakthrough core, of stimulative product upgrade replacement, raised the technical content of the product, make profit of industry of wool spinning garment medium 60% come from at new product. 3 it is support advance industrial standardization to promote own brand competition ability. 2007, we assumed international Organization for Standardization / the international secretariat of textile technology committee works, the speech that mastered job of formulate of international country occupation standard counterpoises. Current, we are chaired in all and participate in establish country or occupation standard 43. 2, renew idea idea, get used to reform to develop group of new requirement sunshine 28 years of development to come, progress in reform ceaselessly all the time, develop in innovation ceaselessly. But, we should see, the confluence as world economy is more close together, develop to middling speed from exhibition period of high speed hair as our country economy period transition, the society is occurrent deep and very far-reaching change. Regard the market as important principal part of competition, regard the dragon head dummy of the industry
as the enterprise, we more and more feel, continue to deepen reform imperative. (One) the change that current period develops makes us must be reformed. Current, we had entered the period of an unprecedented development, this times is times of electronic business affairs, big data times and mobile Internet times. It is commercial pattern occurrent change, the net that clean out treasure, Beijing east net, easy fast net, should wait for company of burgeoning cable business to had overturned when the net traditional commercial pattern; 2 it is investment means occurrent change, the bank on the net, mobile phone pays, remaining sum treasure, and many tripartite such as Yi Fubao, 100 Fu Bao, quick buck pays platform establish, internet finance already formed rapid development state; 3 it is to consume an idea to be being changed, personalized consumption demand is increasingly exuberant, the network shops, private order make becoming fashion. Can say, the feature with this the greatest today society changes namely, exclusive and changeless still is change. Accordingly, face the informatization period below globalization setting, traditional business must renew an idea, must continue to deepen reform, in order to answer current the change of this times. (2) the pressure that traditional manufacturing industry faces asks we must be reformed. The times varies in ceaseless development, and a lot of difficulty that traditional manufacturing industry is facing development and problem. It is to become this abidance integratedly to promote. Among them the tigidity of labor cost rises feature particularly apparent, industry financing, land is used, the cost cost such as sale channel raises a problem to also be highlighted quite. 2 it is situation of energy-saving environmental protection austere. Country and place are in of respect of energy-saving environmental protection quantify the task, discharge standard requirement, and the public opinion that comes from social level and the pressure that domestic and international environment organizes increase ceaselessly, traditional production business is faced with transform the task arduous, investment increases, the problem such as capital insecurity. 3 it is international competition is intense with each passing day. Accompanying international industry position to adjust, development of estate of production treatment of partial developing country is rapid, international market portion also promotes increasingly, although still can't shake the long-term lead position of our country, but cost of our country manufacturing industry already was in clear inferior position, partial treatment industry survives the problem is increasingly severe. 3, the route that goes comprehensive to deepen reform, the progress that makes hundred years sunshine face a period hard changes, face the difficulty that encounters in advancement and problem, both neither can improperly belittle oneself, lose confidence, also cannot await one's doom, attempt and accomplish nothing. Want us to have a cause only, keep calm, hardheaded, gram of assault fortified positions is difficult, regard entity as important cornerstone of economy, the times that traditional production business changes in this can be able to develop his skill to full certainly. (One) deepen management system reform, accelerate development manner change. 18 3 in the excitation that plenary meeting puts forward is not vigor of state ownership economy and creativity, positive development mixes economy of system of ownership, make the market has conclusive effect in resource configuration, will widen for civilian battalion enterprise investment field offerred opportunity. Sunshine group will take an active part in state-owned company to change make recombine and state-owned accuse appear on the market the company increases endowment spread the job, search right field and state-owend enterprise confluence, stimulative company stability can develop continuously. We are continueing to had been done make strong spin clothing advocate course of study while, on the base that expands in existing diversity industry, hold the investment of research and development in
industry of medicine of zoology agriculture, biology, new energy, and of brand of sunshine of have the aid of famous degree, transition of industry of progressively Xiang Xinxing, undertake in industry of IT, medical apparatus and instruments the gender invests exploring, make the new economic point of growth that company future expands. (2) deepen administrative mechanism reform, accelerate industrial structure to upgrade. Old since, no matter sunshine group is equipment is transformed, the technology manages or sale concept is all the time in ceaseless reform steadily before row. Below new condition, new policy, new requirement, we will explore new administrative measure actively, study new administrative measure actively, build science, reasonable, efficient administrative mechanism. The plan brings into whole production technological process network management system, reduce manufacturing cost, improve manufacturing efficiency, will use worker worker relatively manufacturing segment of concentration reachs the country such as southeast Asia to transfer to center-west region stage by stage. Current, we had undertaken in and other places of Anhui, Hubei the treatment of partial product is transferred, the overseas investment of the country such as southeast Asia does a factory to also be in brew in, wait for opportunity maturity to be able to be carried out. Upgrade through management, form research and development, design finally to be in headquarters, the pattern that production, sale is in different ground. (3) deepen reform of system of innovation of science and technology, increase technical innovation capacity. Rely on existing " one station 3 centers " system of innovation of science and technology, perfect " produce, learn, grind " the mechanism of research and development that is united in wedlock, raise level of innovation of science and technology. It is to aim at international innovation trend and characteristic to undertake own innovation, make the own innovation of the enterprise works to stand in international technology to expand forward position from beginning to end; 2 it is advantage resource conformity gathers to strategic goal, do one's best obtains major breakthrough on key domain, crucial technology; 3 it is the innovation that has a variety of pattern, can undertake primitive innovation in advantage domain already, also can undertake compositive innovation to having a technology, still should strengthen those who introduce a technology to digest absorb innovate again. (4) deepen education system reform, strengthen talent team to build. Promote business development, the key is in person. The management that comes for years, we experience the shortage that the deepest still is a talent, especially the lack of professional handler. Accordingly, we will according to " by need to groom, classification education, scientific configuration " principle, outstanding strengthen administrative cadre education, carry out energetically " the profession flies plan " , the CEO person with ability that develops sunshine him person. The plan arrives 2016 end, building system is library of complete strategic person with ability, implementation has team and group of 500 high quality to manage key of 500 cadre, a gleam of the talent of cadre of 100 administrator of post of 200 qualified personnel of technology of scientific research of 50 technical personnel, high end, keys, mothball middle-level develops a target. Be in " 925 " inside program period, sunshine group will fulfil 18 with carrying out 3 in plenary meeting spirit is chance, answer environment of international country economy actively to change, increase further grab the ability that seizes policy opportunity, promote science and technology the standard of innovation further, optimize the method of science management further, according to " traditional industry is new and high change, dimensions of new and high industry is changed, the brand is managed specialization, capital runs industrialization " overall objective, the industry of a few big dominant such as agriculture of dress of key development wool spinning, zoology, new energy resources, IT, strive
for " 925 " evening, achieve sales revenue 50 billion yuan target. Among them, industry of wool spinning, garment accelerates transition to upgrade pace, make in spin on development brand, manage in the brand on progress cable business, form make hold sale total each with the brand 50% , hypostatic inn and electric business occupy a brand to sell the development phase of 50% each. Brand construction is a target with internationalization, strengthen hand-me-down advanced order make professional work, make sunshine brand of world of own high end. Sunshine has a brand to want to be in oneself future the base oneself upon inside 2 years at European market, extend to market of the United States, Japan stage by stage, in international it is certain to be formed on retail market famous degree. Cooperate a country new-style town changes construction, regard wool spinning dress as high-tech aricultural industry beyond the 2nd big advocate course of study, carry out forest land to develop production and project of urban landscape afforest energetically, exert oneself makes China enterprise of the biggest the strongest aricultural. Adjust optimize other industry structure, develop solar energy and electronic property energetically, improve new energy industry ceaselessly the proportion in group diversity industry and benefit. Undertake in industry of IT, medical apparatus and instruments the gender invests exploring, make company future develop new industry board piece, form enterprise benefit to grow new one extremely. Anyhow, want to be passed hard, build sunshine group into give priority to course of study outstanding, brand force of outstanding, research and development is powerful, have those who cross industry business ability, the international brand group of productive course of study. 18 3 in plenary meeting was passed " the decision that the Central Committee of Communist Party of China reforms a certain number of major problems about be being deepened in the round " , made clear the total target that deepens reform in the round, total task, the development generation that this will not come to to our country is active and far-reaching influence. " decision " point out, "Allow more and state-owned economy and progress of economy of other system of ownership to make economy of mixture system of ownership " , "Project of state-owned capital investment allows to be not state-owned capital share " , "Encourage enterprise of blame state ownership to participate in state-owned company reform, encourage development to be not public capital to accuse mixture ownership business " , "The civilian capital that allows to have a requirement is initiated lawfully establish medium or small the financial orgnaization such as the bank " , etc, this enlists state-owned company to civilian battalion enterprise reform, enlarge investment field, offerred rare historical opportunity. The brings to progress of civilian battalion economy policy that mixes economy of system of ownership to be released as soon as possible " bonus " , I suggest, the country should mend the specific detailed rules that makes development mix all economy and way about the branch, the key strengthens in the following respects refine: It is the time that should open clearly and method. If lack " method pursues " and " schedule " , cannot fulfil particular operation level, appear likely " unlock " the phenomenon that also enters without investor. 2 it is the trade that should open clearly and domain. Economy of past civilian battalion grows, always have " single or double acting door " , " vitreous door " , or " revolving door coming back " , enter the feeling that came out again. Want to make clear what industry and domain to implement economy of mixture system of ownership as soon as possible, let civilian battalion economy participate in reform to have a cause, have way. 3 it is the admittance condition that should open clearly. Want to making foundation of negative detailed list go up, execute truly " the law is not had prohibit all can be " , invite main body of of all kinds market lawfully equality enters detailed list besides domain, clear away the system obstacle that affects progress of
economy of mixture system of ownership. 4 it is to want what mix system of ownership clearly to hold a proportion. It is compound " degree " problem, national endowment, civilian endowment, is the worker held how much is scale respectively? Scale is only appropriate, ability lets state-owned company and civilian battalion enterprise be in " equal treatment " , " equal burden " next fair competition.
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